{"id":55944,"date":"2023-12-20T16:22:58","date_gmt":"2023-12-20T09:22:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cta-theo-tung-giai-doan-cua-pheu-ban-hang.html"},"modified":"2023-12-20T16:22:58","modified_gmt":"2023-12-20T09:22:58","slug":"cta-theo-tung-giai-doan-cua-pheu-ban-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cta-theo-tung-giai-doan-cua-pheu-ban-hang.html","title":{"rendered":"CTA theo t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng"},"content":{"rendered":"
B\u1ea1n \u0111ang tr\u1ea3i nghi\u1ec7m t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p h\u01a1n so v\u1edbi d\u1ef1 \u0111o\u00e1n? Hi\u1ec7u su\u1ea5t c\u1ee7a trang \u0111\u00edch k\u00e9m? Doanh s\u1ed1 b\u00e1n h\u00e0ng qua website gi\u1ea3m m\u1ea1nh?<\/p>\n

Ch\u00fang t\u00f4i \u201cch\u1ea9n \u0111o\u00e1n\u201d r\u1eb1ng \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 t\u1eeb nh\u1eefng CTA k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u1eebng v\u1ed9i r\u1ea7u r\u0129, h\u00e3y c\u00f9ng xem nh\u1eefng l\u1eddi khuy\u00ean m\u00e0 Subiz \u0111\u01b0a ra sau \u0111\u00e2y \u0111\u1ec3 t\u1ea1o ra nh\u1eefng CTA mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n

Kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 CTA<\/h2>\n

Theo \u0111\u1ecbnh ngh\u0129a trong marketing, Call To Action (CTA) t\u1ea1m d\u1ecbch \u201cl\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng\u201d, l\u00e0 m\u1ed9t ch\u1ec9 d\u1eabn khi\u1ebfn ng\u01b0\u1eddi xem c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng ngay t\u1ee9c kh\u1eafc, th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng \u0111\u1ed9ng t\u1eeb m\u1ec7nh l\u1ec7nh nh\u01b0 \u201cG\u1ecdi cho ch\u00fang t\u00f4i ngay\u201d, \u201cT\u00ecm hi\u1ec3u th\u00eam\u201d hay \u201cGh\u00e9 th\u0103m c\u1eeda h\u00e0ng ngay h\u00f4m nay\u201d.<\/p>\n

Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00e1c marketer s\u1eed d\u1ee5ng nhi\u1ec1u CTA c\u00f9ng l\u00fac. Tuy nhi\u00ean, t\u1ed1t nh\u1ea5t b\u1ea1n ch\u1ec9 n\u00ean d\u00f9ng m\u1ed9t CTA m\u00e0 b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi xem th\u1ef1c hi\u1ec7n nh\u1ea5t \u0111\u1ec3 kh\u00f4ng d\u1eabn t\u1edbi nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u1ed1i l\u1eadp nhau v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecb ph\u00e2n t\u00e2m.<\/p>\n

Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 CTA \u0111\u1ec1u gi\u1ed1ng nhau. M\u1ed9t n\u00fat \u201cB\u1ea5m v\u00e0o \u0111\u00e2y\u201d v\u1edbi m\u00e0u s\u1eafc r\u1ef1c r\u1ee1 s\u1ebd kh\u00f4ng \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi xem mua h\u00e0ng c\u1ee7a b\u1ea1n. Hi\u1ec7u su\u1ea5t c\u1ee7a CTA thay \u0111\u1ed5i d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau v\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed c\u1ee7a n\u00f3 trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng.<\/p>\n

\"CTA<\/p>\n

CTA \u0111\u1ea1t hi\u1ec7u su\u1ea5t cao h\u01a1n khi cho kh\u00e1ch truy c\u1eadp th\u1ea5y l\u1ee3i \u00edch khi click v\u00e0o CTA<\/p>\n<\/div>\n

CTA c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf trong ho\u1eb7c xung quanh ph\u1ea7n n\u1ed9i dung, nh\u01b0ng tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1eb7t m\u1ed9t c\u00e1ch t\u00f9y ti\u1ec7n trong k\u00eanh b\u00e1n h\u00e0ng.<\/p>\n

T\u1ea1o ra CTA hi\u1ec7u qu\u1ea3<\/h2>\n

Vi\u1ec7c t\u1ea1o ra CTA hi\u1ec7u qu\u1ea3 b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng chi ti\u1ebft nh\u1ecf nh\u1ea5t. T\u1ea1o ra CTA l\u00e0 vi\u1ec7c d\u1ec5, vi\u1ec7c t\u1ea1o ra CTA c\u00f3 hi\u1ec7u qu\u1ea3 l\u1edbn m\u1edbi l\u00e0 vi\u1ec7c kh\u00f3.<\/p>\n

Sau \u0111\u00e2y l\u00e0 v\u00e0i trong s\u1ed1 nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u1ea5t \u0111\u1ec3 c\u00f3 \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng t\u1ea1o ra CTA c\u0169ng nh\u01b0 ki\u1ec3m tra A\/B.<\/p>\n

Thi\u1ebft k\u1ebf<\/h3>\n

Thi\u1ebft k\u1ebf CTA c\u1ea7n th\u1eadt b\u1eaft m\u1eaft \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 nh\u00ecn th\u1ea5y v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3. Ch\u1eb3ng h\u1ea1n, CTA c\u1ea7n c\u00f3 m\u00e0u s\u1eafc tr\u00e1i ng\u01b0\u1ee3c v\u1edbi m\u00e0u c\u1ee7a n\u1ed9i dung, k\u00edch th\u01b0\u1edbc \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt tr\u00ean c\u00e1c trang.<\/p>\n

L\u1ee3i \u00edch nh\u1eadn \u0111\u01b0\u1ee3c<\/h3>\n

H\u00e3y \u0111\u1ea3m b\u1ea3o l\u00e0 kh\u00e1ch h\u00e0ng bi\u1ebft r\u00f5 th\u1ee9 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi click v\u00e0o. CTA n\u00ean c\u1ef1c k\u00ec r\u00f5 r\u00e0ng v\u1ec1 \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y \u0111\u1ebfn ti\u1ebfp theo, ho\u1eb7c th\u1ee9 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c v\u00ec \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.<\/p>\n

V\u1ecb tr\u00ed trong ph\u1ec5u b\u00e1n h\u00e0ng<\/h3>\n

CTA hi\u1ec7u qu\u1ea3 nh\u1ea5t khi c\u00f3 s\u1ef1 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi n\u1ed9i dung m\u00e0 CTA \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u00f9ng, c\u0169ng nh\u01b0 \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng. CTA n\u00ean \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t trang \u0111\u00edch li\u00ean quan \u0111\u1ebfn qu\u00e1 t\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t trang web ng\u1eabu nhi\u00ean n\u00e0o \u0111\u00f3.<\/p>\n

C\u0169ng nh\u01b0 v\u1eady, kh\u00f4ng bao gi\u1edd t\u1ea1o m\u1ed9t CTA cho s\u1ea3n ph\u1ea9m demo (CTA ph\u1ea7n cu\u1ed1i ph\u1ec5u) \u1edf cu\u1ed1i c\u1ee7a b\u00e0i vi\u1ebft khi b\u00e0i vi\u1ebft \u0111ang \u0111\u01b0a ra n\u1ed9i dung ph\u1ea7n \u0111\u1ea7u ph\u1ec5u \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd.<\/p>\n

Th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n tr\u00ean l\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 l\u00e0m n\u00ean m\u1ed9t CTA hi\u1ec7u qu\u1ea3. Hay n\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn b\u1ea5t k\u00ec CTA n\u00e0o d\u01b0\u1edbi hai n\u1ed9i dung: gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 li\u00ean k\u1ebft.<\/p>\n

    \n
  • N\u1ed9i dung c\u1ee7a CTA ph\u1ea3i bao g\u1ed3m gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 li\u00ean k\u1ebft.<\/li>\n
  • V\u1ecb tr\u00ed c\u1ee7a CTA trong ph\u1ec5u b\u00e1n h\u00e0ng s\u1ebd c\u1ee7ng c\u1ed1 th\u00eam s\u1ef1 li\u00ean k\u1ebft.<\/li>\n<\/ul>\n

    \u0110\u1ecbnh h\u01b0\u1edbng CTA trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng<\/h2>\n

    D\u00f9 h\u1ea7u h\u1ebft ph\u1ec5u \u0111\u1ec1u c\u00f3 ba giai \u0111o\u1ea1n, kh\u00f4ng bao gi\u1edd c\u00f3 hai ph\u1ec5u gi\u1ed1ng nhau. Qu\u00e1 tr\u00ecnh mua b\u00e1n c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o s\u1ef1 quan s\u00e1t c\u1ee7a b\u1ea1n, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, nh\u00f3m ng\u00e0nh\u2026<\/p>\n

    \"\u0110\u1ecbnh<\/p>\n

    Ki\u1ec3u ph\u1ec5u m\u1eabu c\u0169ng nh\u01b0 c\u00e1c lo\u1ea1i content v\u00e0 CTA c\u1ee7a t\u1eebng giai \u0111o\u1ea1n<\/p>\n<\/div>\n

    1. Ph\u1ea7n \u0111\u1ea7u ph\u1ec5u<\/h3>\n

    Ph\u1ea7n \u0111\u1ea7u ph\u1ec5u l\u00e0 giai \u0111o\u1ea1n g\u00e2y ch\u00fa \u00fd. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00fac \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1eb7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3. Thay v\u00e0o \u0111\u00f3 h\u00e3y \u0111\u01b0a ra m\u1ed9t l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung ch\u1ee9a \u0111\u1ef1ng th\u00f4ng tin v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi xem v\u00e0 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd.<\/p>\n

    \u1ede giai \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1 s\u1edbm n\u00e0y, marketer th\u01b0\u1eddng d\u00f9ng content d\u00e0i d\u1ea1ng blog \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3t truy c\u1eadp v\u00e0 chia s\u1ebb c\u0169ng nh\u01b0 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. C\u00e1c lo\u1ea1i content kh\u00e1c c\u1ee7a giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m: eBook v\u00e0 white paper, c\u00e1c b\u00e1o c\u00e1o, Infographic.<\/p>\n

    C\u00e1c c\u00f4ng ty th\u01b0\u1eddng r\u1ea5t ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung cho ph\u1ea7n \u0111\u1ea7u ph\u1ec5u. N\u1ed9i dung marketing c\u00f3 th\u1ec3 \u0111em l\u1ea1i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhi\u1ec1u g\u1ea5p 3 l\u1ea7n so v\u1edbi ki\u1ec3u marketing truy\u1ec1n th\u1ed1ng, m\u00e0 l\u1ea1i r\u1ebb b\u1eb1ng 62%.<\/p>\n

    Blog v\u1eabn th\u01b0\u1eddng l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t, 79% c\u00e1c c\u00f4ng ty c\u00f3 blog ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh cho k\u1ebft qu\u1ea3 ROI t\u00edch c\u1ef1c.<\/p>\n

    Trong giai \u0111o\u1ea1n n\u00e0y, CTA c\u1ee7a b\u1ea1n c\u1ea7n t\u1eadp trung \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem. H\u1ecd ch\u01b0a ph\u1ea3i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hay kh\u00e1ch h\u00e0ng, v\u00ec th\u1ebf \u0111\u01b0a ra qu\u00e1 nhi\u1ec1u CTA qu\u1ea3ng b\u00e1 s\u1ebd khi\u1ebfn ng\u01b0\u1eddi xem b\u1ecf \u0111i.<\/p>\n

    D\u00f9ng nh\u1eefng CTA \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 t\u0103ng th\u00eam t\u01b0\u01a1ng t\u00e1c:<\/p>\n

      \n
    • CTA \u0111\u1ec3 l\u00e0m t\u0103ng t\u01b0\u01a1ng t\u00e1c \u201cChia s\u1ebb b\u00e0i vi\u1ebft v\u1edbi b\u1ea1n b\u00e8\u201d ho\u1eb7c \u201c\u0110\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn ph\u00eda d\u01b0\u1edbi cho ch\u00fang t\u00f4i bi\u1ebft b\u1ea1n ngh\u0129 g\u00ec\u201d.<\/li>\n
    • CTA \u0111\u1ec3 thu th\u1eadp tin t\u1ee9c: \u201c\u1ea4n v\u00e0o \u0111\u1ec3 nh\u1eadn eBook mi\u1ec5n ph\u00ed\u201d ho\u1eb7c \u201cT\u1ea3i ngay danh s\u00e1ch marketing khu v\u1ef1c mi\u1ec5n ph\u00ed\u201d.<\/li>\n<\/ul>\n

      H\u00e3y nh\u1edb tr\u1ecdng t\u00e2m l\u00e0 th\u00f4ng tin v\u00e0 c\u1ee7ng c\u1ed1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c, v\u1edbi m\u1ee5c ti\u00eau d\u1eabn kh\u00e1ch truy c\u1eadp \u0111\u1ebfn ph\u1ea7n gi\u1eefa c\u1ee7a ph\u1ec5u (giai \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1).<\/p>\n

      2. Ph\u1ea7n gi\u1eefa ph\u1ec5u<\/h3>\n

      Ph\u1ea7n gi\u1eefa c\u1ee7a ph\u1ec5u c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 giai \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1. L\u00fac n\u00e0y, ng\u01b0\u1eddi xem \u0111\u00e3 bi\u1ebft th\u00f4ng tin c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 th\u1ee9 m\u00e0 b\u1ea1n m\u1eddi ch\u00e0o. H\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 t\u00ecm ra m\u1ed9t gi\u1ea3i ph\u00e1p,nh\u01b0ng h\u1ecd kh\u00f4ng ch\u1eafc \u0111\u00f3 l\u00e0 g\u00ec. B\u00e2y gi\u1edd h\u1ecd \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 t\u00ecm ki\u1ebfm v\u00e0 c\u1ed1 hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c l\u1ef1a ch\u1ecdn hi\u1ec7n c\u00f3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh.<\/p>\n

      M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00fac n\u00e0y l\u00e0 ti\u1ebfp t\u1ee5c cho kh\u00e1ch h\u00e0ng th\u00f4ng tin \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n nh\u01b0 l\u00e0 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd nh\u1ea5t.<\/p>\n

      C\u00e1ch ph\u1ed5 bi\u1ebfn trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 d\u00f9ng email marketing \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra c\u00f2n c\u00f3 c\u00f3 c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c cho giai \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1 nh\u01b0: white paper so s\u00e1nh, h\u01b0\u1edbng d\u1eabn c\u1ee7a chuy\u00ean gia, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp.<\/p>\n

      CTA \u1edf giai \u0111o\u1ea1n n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng \u0111\u1ec3 d\u1eabn ng\u01b0\u1eddi xem v\u1edbi c\u00e1c trang \u0111\u00edch ph\u00f9 h\u1ee3p. N\u00f3i c\u00e1ch kh\u00e1c, CTA n\u00ean t\u1eadp trung v\u00e0o t\u00ednh li\u00ean quan, l\u00e0m n\u1ed5i b\u1eadt t\u00ednh chuy\u00ean s\u00e2u v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c th\u00f4ng tin gi\u00e1o d\u1ee5c \u0111\u00e3 \u0111\u01b0a ra.<\/p>\n

      \"CTA-Blog-post-example\"<\/p>\n

      CTA l\u00e0m n\u1ed5i b\u1eadt vi\u1ec7c cung c\u1ea5p \u0111\u1ea1i ch\u1ec9 email \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin mi\u1ec5n ph\u00ed<\/p>\n<\/div>\n

      3. Ph\u1ea7n \u0111\u00e1y ph\u1ec5u<\/h3>\n

      \u0110\u1ec3 ch\u1eafc ch\u1eafn thu h\u1eb9p \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, n\u1ed9i dung v\u00e0 CTA c\u1ea7n \u0111\u01b0\u1ee3c v\u1ea1ch ra r\u00f5 r\u00e0ng \u0111\u1ec3 d\u1eabn ng\u01b0\u1eddi xem \u0111\u1ebfn v\u1edbi qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c tr\u1ea3i qua qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean trung b\u00ecnh 20% so v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng qua qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n

      N\u00e2ng c\u1ea5p n\u1ed9i dung CTA trong giai \u0111o\u1ea1n n\u00e0y (t\u1ea3i b\u1ea3n d\u00f9ng th\u1eed, demo, infographic, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c h\u01b0\u1edbng d\u1eabn mua h\u00e0ng, case study) th\u00e0nh nh\u1eefng CTA \u00a0\u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean t\u00ednh li\u00ean quan v\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi xem \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd th\u1ef1c hi\u1ec7n giao d\u1ecbch. Ch\u1eb3ng h\u1ea1n: \u201cTr\u1edf th\u00e0nh th\u00e0nh vi\u00ean ngay b\u00e2y gi\u1edd\u201d, \u201cD\u00f9ng b\u1ea3n d\u00f9ng th\u1eed ngay h\u00f4m nay\u201d, \u201cY\u00eau c\u1ea7u b\u1ea3n \u0111\u00e1nh gi\u00e1 mi\u1ec5n ph\u00ed ngay\u201d<\/p>\n

      T\u1ed5ng k\u1ebft<\/b><\/p>\n

      Vi\u1ec7c t\u1ea1o ra m\u1ed9t CTA hi\u1ec7u qu\u1ea3 c\u1ea7n nhi\u1ec1u h\u01a1n thi\u00eat k\u1ebf v\u00e0 s\u1ef1 sao ch\u00e9p. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eafp x\u1ebfp l\u1eddi m\u1eddi c\u1ee7a b\u1ea1n v\u00e0 CTA trong ph\u1ec5u b\u00e1n h\u00e0ng \u0111\u1ec3 ch\u1eafc ch\u1eafn CTA c\u00f3 s\u1ef1 li\u00ean k\u1ebft v\u1edbi ch\u1ee7 \u00fd c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n

      \u0110\u1eebng d\u1eebng l\u1ea1i k\u1ec3 c\u1ea3 khi CTA c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp ph\u00f9 h\u1ee3p.\u00a0L\u00ean c\u00e1c n\u1ed9i dung k\u00e8m theo \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u1edf l\u1ea1i ph\u1ea7n gi\u1eefa ph\u1ec5u v\u1edbi CTA ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd. Ti\u1ebfp t\u1ee5c t\u1ea1o s\u1ef1 li\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 mua h\u00e0ng, d\u00f9ng CTA c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho h\u1ecd, khi\u1ebfn h\u1ecd loan tin v\u1ec1 b\u1ea1n.<\/p>\n

      Theo Kissmetrics<\/em><\/p>\n

      B\u00e0i li\u00ean quan: Call to action t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Ch\u00fang t\u00f4i \u201cch\u1ea9n \u0111o\u00e1n\u201d r\u1eb1ng \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 t\u1eeb nh\u1eefng CTA k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u1eebng v\u1ed9i r\u1ea7u r\u0129, h\u00e3y c\u00f9ng xem nh\u1eefng l\u1eddi khuy\u00ean m\u00e0 Subiz \u0111\u01b0a ra sau \u0111\u00e2y \u0111\u1ec3 t\u1ea1o ra nh\u1eefng CTA mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55944"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55944"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55944\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}