{"id":55951,"date":"2023-12-20T16:24:44","date_gmt":"2023-12-20T09:24:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/do-luong-ty-le-roi-cua-quang-cao-so.html"},"modified":"2023-12-20T16:24:44","modified_gmt":"2023-12-20T09:24:44","slug":"do-luong-ty-le-roi-cua-quang-cao-so","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/do-luong-ty-le-roi-cua-quang-cao-so.html","title":{"rendered":"\u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ROI c\u1ee7a qu\u1ea3ng c\u00e1o s\u1ed1"},"content":{"rendered":"
T\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n hay t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn r\u00f2ng so v\u1edbi chi ph\u00ed b\u1ecf ra (Return on investment \u2013 ROI) l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong marketing tr\u1ef1c tuy\u1ebfn\u00a0n\u00f3i ri\u00eang v\u00e0 marketing n\u00f3i chung. Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c li\u1ec7u b\u1ea1n c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn x\u1ee9ng \u0111\u00e1ng khi \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch marketing hay kh\u00f4ng. Trong tr\u01b0\u1eddng h\u1ee3p c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u t\u1eadn \u201cg\u1ed1c r\u1ec5\u201d c\u1ee7a ROI v\u00e0 t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, vi\u1ec7c \u0111\u1ea7u ti\u00ean b\u1ea1n n\u00ean l\u00e0m l\u00e0 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ROI m\u1ed9t c\u00e1ch chu\u1ea9n x\u00e1c.<\/p>\n

C\u00e1ch th\u1ee9c th\u01b0\u1eddng th\u1ea5y nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ROI trong qu\u1ea3ng c\u00e1o s\u1ed1 l\u00e0 d\u1ef1a tr\u00ean doanh thu v\u00e0 l\u1ee3i nhu\u1eadn (h\u00e3y ngh\u0129 t\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0). Th\u1ef1c ch\u1ea5t, c\u00e1ch l\u00e0m n\u00e0y ch\u1ec9 \u0111\u00fang d\u1ef1a tr\u00ean gi\u1ea5y t\u1edd. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1i nh\u00ecn \u0111\u01a1n gi\u1ea3n qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 v\u1ebd ra m\u1ed9t b\u1ee9c tranh kh\u00f4ng ch\u00ednh x\u00e1c v\u1ec1 ROI, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 th\u1ea5p. B\u1ee9c tranh t\u1ed5ng th\u1ec3 ph\u1ea3i bao g\u1ed3m nh\u1eefng nh\u00e2n t\u1ed1 nh\u01b0 s\u1ed1 l\u1ea7n xu\u1ea5t hi\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, l\u01b0\u1ee3ng ng\u01b0\u1eddi gh\u00e9 th\u0103m website v\u00e0 l\u01b0\u1ee3t t\u1ea3i \u2013 nh\u1eefng th\u1ee9 s\u1ebd g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n ho\u00e0n ch\u1ec9nh.<\/p>\n

\"Businessman<\/p>\n

B\u1ea1n \u0111ang \u0111o l\u01b0\u1eddng ROI nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<\/div>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng ROI cho 3 k\u00eanh qu\u1ea3ng c\u00e1o s\u1ed1 ph\u1ed5 bi\u1ebfn nh\u1ea5t: qu\u1ea3ng c\u00e1o video tr\u00ean di \u0111\u1ed9ng (mobile video ads), qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean (native advertising) v\u00e0 qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng (programmatic advertising):<\/p>\n

1. Qu\u1ea3ng c\u00e1o video di \u0111\u1ed9ng<\/h2>\n

Qu\u1ea3ng c\u00e1o video tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n tr\u00ean qu\u1ea3ng c\u00e1o video tr\u00ean website th\u00f4ng th\u01b0\u1eddng hay th\u1eadm ch\u00ed l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean TV. L\u00fd do n\u1eb1m \u1edf vi\u1ec7c c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng ti\u1ebfp c\u1eadn \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f3 \u00edt nh\u00e2n t\u1ed1 g\u00e2y xao nh\u00e3ng h\u01a1n.<\/p>\n

Khi \u0111\u01b0\u1ee3c l\u00e0m \u0111\u00fang c\u00e1ch, qu\u1ea3ng c\u00e1o video tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, thu h\u00fat th\u00eam l\u01b0\u1ee3t truy c\u1eadp t\u1edbi website, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ee7 gi\u00e1 tr\u1ecb \u0111\u1ec3 chia s\u1ebb t\u1edbi x\u00e3 h\u1ed9i. Nh\u00e0 b\u00e1n l\u1ebb Lowe g\u1ea7n \u0111\u00e2y \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o video di \u0111\u1ed9ng v\u1edbi chi\u1ebfn d\u1ecbch\u00a0#lowesfixinsix\u00a0tr\u00ean Vine \u2013 m\u1ed9t \u1ee9ng d\u1ee5ng v\u1ec1 video ph\u1ed5 bi\u1ebfn. Nh\u1eefng tips \u0111\u01a1n gi\u1ea3n d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a h\u1ecd \u0111\u00e3 khi\u1ebfn cho tr\u00ean 35 ng\u00e0n ng\u01b0\u1eddi theo d\u00f5i ch\u1ea5p nh\u1eadn \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7n l\u00ean b\u1ea3ng tin.<\/p>\n

\"\u0110o<\/p>\n

#lowesfixinsix B\u00ed k\u00edp khi\u1ebfn vi\u1ec7c nh\u00e0 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n<\/p>\n<\/div>\n

\u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ROI c\u1ee7a qu\u1ea3ng c\u00e1o video di \u0111\u1ed9ng<\/h3>\n

Khi \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a qu\u1ea3ng c\u00e1o video di \u0111\u1ed9ng, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

    \n
  • Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u: H\u00e3y \u0111o m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch nh\u00ecn v\u00e0o l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp (ng\u01b0\u1eddi xem \u0111\u00e3 g\u00f5 URL th\u1eb3ng v\u00e0o thanh t\u00ecm ki\u1ebfm), s\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi t\u00ecm ki\u1ebfm video b\u1eb1ng t\u00ean ho\u1eb7c hashtag, s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t \u0111\u1ebfn t\u1eeb gi\u1edbi thi\u1ec7u v\u00e0 l\u01b0\u1ee3t chia s\u1ebb hay nh\u1eafc t\u1edbi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm t\u00ean th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Trends.<\/li>\n
  • \u1ea2nh h\u01b0\u1edfng s\u1ee9c mua: Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 \u0111em \u0111\u1ebfn m\u1ed9t s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i trong doanh s\u1ed1 b\u00e1n h\u00e0ng hay kh\u00f4ng? H\u00e3y nh\u00ecn v\u00e0o first-touch attribution (ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing m\u1ed9t \u0111i\u1ec3m ch\u1ea1m) v\u00e0 multi-touch attribution (ph\u00e2n b\u1ed5 \u0111a \u0111i\u1ec3m) thu \u0111\u01b0\u1ee3c t\u1eeb video hay ch\u01b0\u01a1ng tr\u00ecnh video \u0111\u1ec3 suy ra ROI. Tuy nhi\u00ean, trong m\u1ed9t b\u1ee9c tranh to\u00e0n c\u1ea3nh h\u01a1n, b\u1ea1n c\u1ea7n xem l\u01b0\u1ee3t truy c\u1eadp c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb chi\u1ebfn d\u1ecbch v\u00e0 so s\u00e1nh v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u01b0\u1edbc v\u00e0 sau khi chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c th\u1ef1c thi.<\/li>\n<\/ul>\n
    \"MbileVideoAd\"<\/p>\n

    Qu\u1ea3ng c\u00e1o video di \u0111\u1ed9ng \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n trong th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o<\/p>\n<\/div>\n

      \n
    • Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn: H\u00e3y quay tr\u1edf l\u1ea1i v\u1edbi nh\u1eefng n\u01a1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb v\u00e0 ki\u1ec3m nghi\u1ec7m \u0111\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng ch\u00fang c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb v\u00e0 kh\u00f4ng b\u1ecb \u1ea9n \u0111i t\u1ea1i c\u00e1c trang. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u xem \u0111\u01b0\u1ee3c video c\u1ee7a b\u1ea1n.<\/li>\n
    • Chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng (Mind share): N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi trao \u0111\u1ed5i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 th\u01b0\u1eddng xuy\u00ean hay kh\u00f4ng, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 x\u00e1c nh\u1eadn b\u1eb1ng c\u00e1ch xem b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb tr\u00ean c\u00e1c qu\u1ea3ng c\u00e1o video di \u0111\u1ed9ng.<\/li>\n<\/ul>\n

      2. Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean<\/h2>\n

      Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c n\u1ed9i dung t\u1ef1 nhi\u00ean. \u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t \u201cadvertorial\u201d (qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c vi\u1ebft d\u01b0\u1edbi d\u1ea1ng m\u1ed9t b\u00e0i b\u00e1o, tuy nhi\u00ean c\u00f3 ch\u00fa d\u1eabn th\u00f4ng b\u00e1o l\u00e0 b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o v\u00e0 th\u01b0\u1eddng kh\u00f4ng c\u00f3 t\u00ean t\u00e1c gi\u1ea3), lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch t\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc theo m\u1ed9t \u0111\u1ecbnh d\u1ea1ng nh\u01b0 l\u00e0 nh\u1eefng b\u00e0i b\u00e1o kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed tr\u00ean website. Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean c\u1ea3 b\u00e1o in v\u00e0 b\u00e1o \u0111i\u1ec7n t\u1eed v\u00e0 th\u1eadm ch\u00ed l\u00e0 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook.<\/p>\n

      IBM tr\u1ea3 ph\u00ed \u0111\u1ec3 \u0111\u0103ng t\u1ea3i nh\u1eefng n\u1ed9i dung c\u1ee7a h\u1ecd tr\u00ean t\u1ea1p ch\u00ed Forbes \u1edf m\u1ee5c IBMVoice. Nh\u1eefng n\u1ed9i dung tr\u1ea3 ph\u00ed n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c b\u00e0i b\u00e1o th\u00f4ng th\u01b0\u1eddng, tuy nhi\u00ean n\u00f3 r\u00f5 r\u00e0ng l\u00e0 n\u1ed9i dung sinh ra \u0111\u1ec3 l\u00e0m ti\u1ebfp th\u1ecb. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean n\u00e0y gi\u1ed1ng v\u1edbi n\u1ed9i dung phi th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u t\u1edbi chi\u1ebfn d\u1ecbch n\u00f3i ri\u00eang v\u00e0 danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u n\u00f3i chung n\u1ebfu b\u1ea1n \u0111\u1ec3 l\u1ea1i cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m gi\u00e1c b\u1ecb l\u1eeba g\u1ea1t.<\/p>\n

      \"IBMVoice1\"<\/p>\n

      Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean c\u1ee7a IBM tr\u00ean t\u1ea1p ch\u00ed Forbes<\/p>\n<\/div>\n

      \u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ROI c\u1ee7a qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean<\/h3>\n

      \u0110o l\u01b0\u1eddng ROI c\u1ee7a qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi r\u1ea5t nhi\u1ec1u marketer. V\u1ec1 c\u01a1 b\u1ea3n, n\u00f3 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t, nh\u01b0ng nh\u1eefng nh\u00e2n t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng kh\u00f4ng k\u00e9m trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1i nh\u00ecn \u0111a chi\u1ec1u:<\/p>\n

        \n
      • Thu h\u00fat kh\u00e1ch h\u00e0ng: C\u00f3 bao nhi\u00eau l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean d\u1eabn \u0111\u1ebfn th\u00f4ng tin m\u00e0 b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i? \u0110\u1ec3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u n\u00e0y, h\u00e3y chia t\u1ed5ng l\u01b0\u1ee3t truy c\u1eadp cho s\u1ed1 ng\u01b0\u1eddi cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n (nh\u01b0 \u0111\u0103ng k\u00fd nh\u1eadn tin t\u1ee9c t\u1eeb c\u00f4ng ty b\u1ea1n). Con s\u1ed1 n\u00e0y c\u00e0ng cao c\u00e0ng t\u1ed1t v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean.<\/li>\n
      • Danh ti\u1ebfng: Li\u1ec7u nh\u1eefng th\u00f4ng tin xu\u1ea5t hi\u1ec7n trong qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean c\u00f3 gi\u00fap \u0111\u1ecbnh v\u1ecb c\u00f4ng ty c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t chuy\u00ean gia \u0111\u00e1ng tin c\u1eady hay m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ea7y hi\u1ec3u bi\u1ebft hay kh\u00f4ng? N\u00f3 c\u00f3 t\u0103ng s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp website \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n kh\u00f4ng? H\u00e3y nh\u00ecn v\u00e0o s\u1ed1 l\u01b0\u1ee3ng b\u00ecnh lu\u1eadn v\u00e0 truy v\u1ea5n b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 l\u01b0\u1ee3t truy c\u1eadp t\u0103ng th\u00eam.<\/li>\n
      • Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: C\u00f3 nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn ra \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u1edd v\u00e0o qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean kh\u00f4ng? \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u00e3y nghi\u00ean c\u1ee9u c\u00e1c th\u1ed1ng k\u00ea website \u0111\u1ec3 t\u00ecm ra s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ebfn tr\u1ef1c ti\u1ebfp t\u1eeb qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean, sau \u0111\u00f3 s\u1eed d\u1ee5ng Google Trends \u0111\u1ec3 xem li\u1ec7u s\u1ed1 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111ang t\u0103ng l\u00ean kh\u00f4ng.<\/li>\n
      • Chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng (Mind share): M\u1ecdi ng\u01b0\u1eddi c\u00f3 \u0111ang chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng? H\u1ecd n\u00f3i g\u00ec v\u1ec1 n\u00f3? B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i m\u1ed7i b\u00e0i \u0111\u0103ng.<\/li>\n<\/ul>\n
        \"Roi<\/p>\n

        T\u0103ng th\u1ee9 h\u1ea1ng trong t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ROI kh\u1ea3 quan<\/p>\n<\/div>\n

        3. Qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng<\/h2>\n

        Qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi ph\u1ea7n m\u1ec1m v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chuy\u00ean bi\u1ec7t. B\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y d\u1ea1ng qu\u1ea3ng c\u00e1o n\u00e0y nhi\u1ec1u l\u1ea7n m\u1ed9t ng\u00e0y tr\u00ean m\u1ea1ng, ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng qu\u1ea3ng c\u00e1o banner hay sidebar (ph\u1ea7n n\u1eb1m b\u00ean tr\u00e1i hay ph\u1ea3i ho\u1eb7c c\u1ea3 hai c\u1ee7a website, ph\u1ee5 thu\u1ed9c v\u00e0o template). N\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u1ed7i khi b\u1ea1n nh\u1ea5n F5 trang \u0111ang \u0111\u1ecdc.<\/p>\n

        Hi\u1ec7n nay, m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ti\u1ec1n b\u1ea1c \u0111ang \u0111\u01b0\u1ee3c b\u1ecf v\u00e0o qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng. Tr\u00ean th\u1ef1c t\u1ebf, trang eMarketer th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c r\u1eb1ng s\u1ed1 ti\u1ec1n chi cho qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng \u0111\u00e3 \u0111\u1ea1t m\u1ed1c 20,41 tri\u1ec7u USD trong n\u0103m nay. Lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng: thi\u1ebft k\u1ebf tr\u1ef1c ti\u1ebfp, kh\u00f4ng c\u00f3 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n hay h\u1ee3p \u0111\u1ed3ng v\u00e0 d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. L\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng l\u00e0 c\u00f3 th\u1ec3 thay \u0111\u1ed5i linh ho\u1ea1t nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00f4ng ty, d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, v\u1ecb tr\u00ed v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n

        Diesel, m\u1ed9t nh\u00e3n h\u00e0ng th\u1eddi trang ph\u1ed5 th\u00f4ng, \u0111\u00e3 th\u00eam qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng v\u00e0o chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh m\u00f9a thu n\u0103m ngo\u00e1i. Qu\u1ea3ng c\u00e1o tr\u00ean Shazam c\u1ee7a h\u1ecd bao g\u1ed3m ph\u1ea7n ch\u1eef \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t cho m\u1ee5c ti\u00eau thi\u1ebft l\u1eadp t\u1eeb tr\u01b0\u1edbc. Khi Shazam kh\u00f4ng th\u1ec3 nh\u1eadn bi\u1ebft m\u1ed9t b\u00e0i h\u00e1t, qu\u1ea3ng c\u00e1o Diesel hi\u1ec7n ra \u0111\u1ed3ng c\u1ea3m c\u00f9ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

        \"Diesel\"<\/p>\n

        M\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a Diesel d\u1ef1a tr\u00ean ti\u00eau ch\u00ed \u0111\u1ed3ng c\u1ea3m v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/p>\n<\/div>\n

        \u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ROI c\u1ee7a qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng<\/h3>\n

        Do t\u00ednh \u0111a n\u0103ng v\u00e0 linh ho\u1ea1t, qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng ph\u1ea3i \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean m\u1edbi c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3. Ngo\u00e0i t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t hay th\u1ee9 t\u1ef1 \u01b0u ti\u00ean \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng, c\u00e1c ti\u00eau ch\u00ed \u0111o l\u01b0\u1eddng n\u00ean bao g\u1ed3m:<\/p>\n

          \n
        • S\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 danh ti\u1ebfng: H\u00e3y th\u1eed t\u00ecm ki\u1ebfm t\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng nh\u1eafc t\u1edbi, c\u0169ng nh\u01b0 vi\u1ec7c nh\u1eafc \u0111\u1ebfn \u0111\u00f3 l\u00e0 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c. S\u1ef1 nh\u1eadn bi\u1ebft n\u00e0y n\u00ean t\u0103ng t\u1ef7 l\u1ec7 thu\u1eadn c\u00f9ng v\u1edbi th\u1eddi gian qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng.<\/li>\n
        • S\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp website: Khi th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft s\u00e2u s\u1eafc h\u01a1n, b\u1ea1n n\u00ean x\u00e9t t\u1edbi l\u01b0\u1ee3ng t\u0103ng trong s\u1ed1 truy c\u1eadp t\u1eeb nh\u1eefng ng\u01b0\u1eddi g\u00f5 URL website tr\u1ef1c ti\u1ebfp l\u00ean thanh t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 theo d\u00f5i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n

          \u0110\u1ec3 nh\u1eadn bi\u1ebft hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o n\u00f3i chung v\u00e0 t\u1ef7 l\u1ec7 ROI n\u00f3i ri\u00eang, b\u1ea1n n\u00ean x\u00e9t t\u1edbi nhi\u1ec1u kh\u00eda c\u1ea1nh thay v\u00ec ch\u1ec9 d\u1eebng l\u1ea1i \u1edf doanh thu hay l\u1ee3i nhu\u1eadn. Khi b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi nh\u01b0 qu\u1ea3ng c\u00e1o video di \u0111\u1ed9ng, qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean hay qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng, b\u1ea1n c\u1ea7n \u0111o l\u01b0\u1eddng ROI to\u00e0n di\u1ec7n nh\u1eb1m ti\u1ebfp t\u1ee5c t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y doanh thu.<\/p>\n

          Theo Marketo<\/em><\/p>\n

          B\u00e0i li\u00ean quan:<\/em><\/p>\n

            \n
          • Marketing theo th\u1eddi gian th\u1ef1c t\u0103ng ROI<\/em><\/li>\n
          • C\u00f3 n\u00ean \u0111o l\u01b0\u1eddng ROI trong m\u1ed7i ho\u1ea1t \u0111\u1ed9ng Marketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            C\u00e1ch th\u1ee9c th\u01b0\u1eddng th\u1ea5y nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ROI trong qu\u1ea3ng c\u00e1o s\u1ed1 l\u00e0 d\u1ef1a tr\u00ean doanh thu v\u00e0 l\u1ee3i nhu\u1eadn (h\u00e3y ngh\u0129 t\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0). Th\u1ef1c ch\u1ea5t, c\u00e1ch l\u00e0m n\u00e0y ch\u1ec9 \u0111\u00fang d\u1ef1a tr\u00ean gi\u1ea5y t\u1edd. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1i nh\u00ecn \u0111\u01a1n gi\u1ea3n qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 v\u1ebd ra m\u1ed9t b\u1ee9c tranh kh\u00f4ng ch\u00ednh x\u00e1c v\u1ec1 ROI, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 th\u1ea5p. B\u1ee9c tranh t\u1ed5ng th\u1ec3 ph\u1ea3i bao g\u1ed3m nh\u1eefng nh\u00e2n t\u1ed1 nh\u01b0 s\u1ed1 l\u1ea7n xu\u1ea5t hi\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, l\u01b0\u1ee3ng ng\u01b0\u1eddi gh\u00e9 th\u0103m website v\u00e0 l\u01b0\u1ee3t t\u1ea3i \u2013 nh\u1eefng th\u1ee9 s\u1ebd g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n ho\u00e0n ch\u1ec9nh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55951"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55951"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55951\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}