{"id":55977,"date":"2023-12-20T16:28:47","date_gmt":"2023-12-20T09:28:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/su-dung-hinh-anh-truc-quan-cho-content-marketing.html"},"modified":"2023-12-20T16:28:47","modified_gmt":"2023-12-20T09:28:47","slug":"su-dung-hinh-anh-truc-quan-cho-content-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/su-dung-hinh-anh-truc-quan-cho-content-marketing.html","title":{"rendered":"S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh tr\u1ef1c quan cho Content Marketing"},"content":{"rendered":"<div id=\"test\">N\u1ebfu coi N\u1ed9i dung l\u00e0 Vua (Content is King) th\u00ec tr\u00ean tay ng\u00e0i kh\u00f4ng ch\u1ec9 c\u00f3 quy\u1ec1n n\u0103ng v\u1ec1 ng\u00f4n t\u1eeb m\u00e0 c\u00f2n c\u00f3 m\u1ed9t v\u0169 kh\u00ed \u0111\u1ea7y s\u1ee9c m\u1ea1nh: C\u00e1c h\u00ecnh \u1ea3nh tr\u1ef1c quan (Visuals).<\/p>\n<div id=\"attachment_8716\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8716\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/visual-content.jpg\" alt=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a h\u00ecnh \u1ea3nh tr\u1ef1c quan trong Content Marketing\" width=\"650\" height=\"261\" title=\"visual-content\"><\/p>\n<p class=\"wp-caption-text\">N\u1ed9i dung \u0111\u00e2u ph\u1ea3i ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng ng\u00f4n t\u1eeb?<\/p>\n<\/div>\n<p>Tr\u01b0\u1edbc h\u1ebft, h\u00e3y c\u00f9ng Subiz t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c th\u1ed1ng k\u00ea li\u00ean quan t\u1edbi hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 tr\u1ef1c quan trong Content Marketing:<\/p>\n<ul>\n<li>87% ng\u01b0\u1eddi d\u00f9ng Pinterest \u0111\u00e3 mua s\u1ea3n ph\u1ea9m th\u00f4ng qua trang m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y<\/li>\n<li>S\u1ed1 ng\u01b0\u1eddi \u0111\u1ecdc c\u00e1c b\u00e0i b\u00e1o c\u00f3 h\u00ecnh \u1ea3nh cao h\u01a1n c\u00e1c b\u00e0i kh\u00f4ng c\u00f3 h\u00ecnh \u1ea3nh t\u1edbi 94%<\/li>\n<li>3.5 t\u1ef7 b\u1ee9c \u1ea3nh tr\u00ean Instagram \u0111\u01b0\u1ee3c th\u00edch\u00a0m\u1ed7i ng\u00e0y<\/li>\n<li>8 t\u1ef7 l\u01b0\u1ee3t xem video tr\u00ean Facebook m\u1ed7i ng\u00e0y<\/li>\n<\/ul>\n<h2 id=\"1-vi-sao-hinh-anh-truc-quan-lai-quan-trong\">V\u00ec sao h\u00ecnh \u1ea3nh tr\u1ef1c quan l\u1ea1i quan tr\u1ecdng?<\/h2>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n h\u00ecnh \u1ea3nh tr\u1ef1c quan \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong Content Marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u00fd do c\u01a1 b\u1ea3n:<\/p>\n<ul>\n<li>H\u00ecnh \u1ea3nh truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nhanh. B\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta \u201cb\u1eaft\u201d nh\u1eefng n\u1ed9i dung h\u00ecnh \u1ea3nh t\u00ednh theo gi\u00e2y. Trong tr\u01b0\u1eddng h\u1ee3p n\u1ed9i dung tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng ch\u1eef, b\u1ea1n s\u1ebd ph\u1ea3i m\u1ea5t th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc.<\/li>\n<li>H\u00ecnh \u1ea3nh k\u00edch th\u00edch tr\u00ed t\u00f2 m\u00f2. Nh\u1eefng h\u00ecnh \u1ea3nh tr\u1ef1c quan s\u1ebd thu h\u00fat s\u1ef1 h\u1ee9ng th\u00fa v\u1edbi c\u00e1i m\u1edbi c\u1ee7a b\u1ea5t c\u1ee9 ai.<\/li>\n<li>H\u00ecnh \u1ea3nh g\u1ee3i c\u1ea3m x\u00fac. C\u00e1c d\u1eef li\u1ec7u v\u1ec1 h\u00ecnh \u1ea3nh s\u1ebd \u0111\u01b0\u1ee3c x\u1eed l\u00fd \u1edf ph\u1ea7n n\u00e3o ph\u1ea3i, n\u01a1i li\u00ean quan t\u1edbi tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng, tr\u1ef1c gi\u00e1c v\u00e0 c\u1ea3m nh\u1eadn.<\/li>\n<li>H\u00ecnh \u1ea3nh kh\u1eafc s\u00e2u h\u01a1n. Nh\u1eefng k\u00fd \u1ee9c thu\u1ed9c v\u1ec1 h\u00ecnh \u1ea3nh s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1edb l\u00e2u h\u01a1n c\u00e1c th\u00f4ng tin ng\u00f4n ng\u1eef \u0111\u01a1n thu\u1ea7n.<\/li>\n<li>H\u00ecnh \u1ea3nh k\u1ec3 chuy\u1ec7n. H\u00ecnh \u1ea3nh c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed r\u1ea5t cao. Ch\u00fang khi\u1ebfn ng\u01b0\u1eddi xem ph\u1ea3i t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/li>\n<\/ul>\n<div id=\"attachment_8717\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8717\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/How-to-Tap-into-the-Marketing-Power-of-the-Visual-Web-Infographic.jpg\" alt=\"H\u00ecnh \u1ea3nh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong Content Marketing\" width=\"650\" height=\"487\" title=\"How-to-Tap-into-the-Marketing-Power-of-the-Visual-Web-Infographic\"><\/p>\n<p class=\"wp-caption-text\">H\u00ecnh \u1ea3nh lu\u00f4n ch\u1ee9a \u0111\u1ef1ng s\u1ef1 h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c<\/p>\n<\/div>\n<h2 id=\"2-cac-lua-chon-hinh-anh-truc-quan-trong-marketing\">C\u00e1c l\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh tr\u1ef1c quan trong Marketing<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 s\u1ed1 c\u00f4ng c\u1ee5 tr\u1ef1c quan th\u01b0\u1eddng th\u1ea5y nh\u1ea5t hi\u1ec7n nay:<\/p>\n<ul>\n<li><strong>Infographic.<\/strong> Th\u00f4ng tin s\u1ebd \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng \u0111\u1ed3 h\u1ecda n\u00ean r\u1ea5t d\u1ec5 \u0111\u00f3n nh\u1eadn, d\u1ec5 hi\u1ec3u v\u00e0 g\u00e2y h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi xem. H\u01a1n th\u1ebf n\u1eefa, ch\u00fang c\u00f2n \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i qua c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter hay Instagram. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 th\u00eam logo m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o m\u00e0 kh\u00f4ng khi\u1ebfn ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 sau \u0111\u00f3 ch\u1edd \u0111\u1ee3i hi\u1ec7u \u1ee9ng lan truy\u1ec1n t\u1eeb Infographic.<\/li>\n<li><strong>Tr\u00ecnh chi\u1ebfu slide (Slideshows).<\/strong> M\u1eb7c d\u00f9 m\u1ed7i trang slide \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 m\u1ed9t c\u00e1ch ri\u00eang l\u1ebb, tr\u00ecnh chi\u1ebfu chu\u1ed7i slide \u0111\u1ea1t \u01b0u th\u1ebf trong vi\u1ec7c k\u1ebft n\u1ed1i nhi\u1ec1u h\u00ecnh \u1ea3nh l\u1ea1i v\u1edbi nhau. Do \u0111\u00f3, l\u01b0\u1ee3ng th\u00f4ng tin truy\u1ec1n t\u1ea3i t\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi tr\u00ecnh chi\u1ebfu slide s\u1ebd nhi\u1ec1u h\u01a1n so v\u1edbi Infographic hay t\u1eebng h\u00ecnh \u1ea3nh ri\u00eang bi\u1ec7t. Truy c\u1eadp thu th\u1eadp t\u1eeb tr\u00ecnh chi\u1ebfu slide c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng, v\u00ed d\u1ee5 tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng nh\u01b0 SlideShare. C\u00e1c c\u00f4ng ty n\u00ean t\u1eadn d\u1ee5ng c\u00e1c n\u1ed9i dung s\u1eb5n c\u00f3 \u0111\u1ec3 t\u1ea1o n\u00ean b\u1ea3n tr\u00ecnh chi\u1ebfu silde ho\u00e0n ch\u1ec9nh.<\/li>\n<li><strong>Video.<\/strong> Kh\u00f4ng ai c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ee9c m\u1ea1nh c\u1ee7a video. Video ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y v\u00e0 ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u d\u1eebng l\u1ea1i. C\u00e1c doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra nh\u1eefng video ph\u00f9 h\u1ee3p v\u1edbi r\u1ea5t nhi\u1ec1u ho\u00e0n c\u1ea3nh v\u00e0 s\u1ea3n ph\u1ea9m kh\u00e1c nhau, sau \u0111\u00f3 \u0111\u0103ng t\u1ea3i l\u00ean Youtube hay Vimeo. Ngo\u00e0i ra, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 chia s\u1ebb \u0111\u01b0\u1eddng d\u1eabn t\u1edbi video n\u00e0y t\u1ea1i c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<li><strong>D\u1eef li\u1ec7u tr\u1ef1c quan.<\/strong> Nh\u1eefng b\u1ea3ng bi\u1ec3u nh\u00e0m ch\u00e1n kh\u00f4ng c\u00f2n l\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n n\u1ed9i dung h\u1ea5p d\u1eabn ng\u00e0y nay n\u1eefa. Gi\u1edd \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 \u201cbi\u1ebfn t\u1ea5u\u201d n\u1ed9i dung theo m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n. Vi\u1ec7c l\u00e0m tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u bi\u1ebfn m\u1ed9t b\u1ea3ng t\u00ednh \u0111\u01a1n gi\u1ea3n tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb.<\/li>\n<\/ul>\n<div id=\"attachment_8751\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8751\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Infographic-eg.png\" alt=\"Infographic s\u1ebd gi\u00fap content c\u1ee7a b\u1ea1n tr\u1edf n\u00ean sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb h\u01a1n r\u1ea5t nhi\u1ec1u\" width=\"640\" height=\"666\" title=\"Infographic-eg\"><\/p>\n<p class=\"wp-caption-text\">Infographic s\u1ebd gi\u00fap content c\u1ee7a b\u1ea1n tr\u1edf n\u00ean sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb h\u01a1n r\u1ea5t nhi\u1ec1u<\/p>\n<\/div>\n<h2 id=\"3-4-nguyen-tac-cua-ke-chuyen-bang-hinh-anh-visual-storytelling\">4 nguy\u00ean t\u1eafc c\u1ee7a k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh (Visual Storytelling)<\/h2>\n<p>C\u00f3 4 nguy\u00ean t\u1eafc \u0111\u1ec3 b\u1ea1n \u201ck\u1ec3 chuy\u1ec7n\u201d b\u1eb1ng h\u00ecnh \u1ea3nh tr\u1ef1c quan m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3: x\u00e1c th\u1ef1c, c\u1ea3m x\u00fac, nguy\u00ean m\u1eabu v\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n<ul>\n<li><strong>X\u00e1c th\u1ef1c (Authenticity): Nh\u1eefng quy t\u1eafc th\u1ef1c s\u1ef1<\/strong><\/li>\n<\/ul>\n<p>Li\u1ec7u c\u00f3 ai ng\u1edd r\u1eb1ng h\u00e0ng ng\u00e0n h\u00ecnh \u1ea3nh v\u1ec1 v\u0103n h\u00f3a c\u00e0 ph\u00ea s\u1ebd tr\u1edf n\u00ean \u0111\u00e1ng ch\u00fa \u00fd v\u00e0 ph\u1ed5 bi\u1ebfn t\u1edbi v\u1eady? Tuy nhi\u00ean, \u0111\u00f3 l\u1ea1i ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do quan tr\u1ecdng nh\u1ea5t khi\u1ebfn trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Starbuck lan t\u1ecfa r\u1ed9ng r\u00e3i trong c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi y\u00eau c\u00e0 ph\u00ea. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chia s\u1ebb h\u00ecnh \u1ea3nh v\u1ec1 \u0111\u1ed3 u\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd. Y\u1ebfu t\u1ed1 \u201cch\u00eca kh\u00f3a\u201d m\u00e0 Starbuck \u0111ang \u00e1p d\u1ee5ng l\u00e0 t\u00ednh x\u00e1c th\u1ef1c, khi\u1ebfn ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng c\u00f3 m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea l\u00e0 nghi l\u1ec5 kh\u00f4ng th\u1ec3 thi\u1ebfu m\u1ed7i ng\u00e0y.<\/p>\n<div id=\"attachment_8719\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8719\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/starbucks_insta.jpg-900x636-1.jpg\" alt=\"starbucks_insta.jpg-900x636\" width=\"650\" height=\"459\" title=\"starbucks_insta.jpg-900x636-1\"><\/p>\n<p class=\"wp-caption-text\">Starbucks \u201ck\u1ec3 chuy\u1ec7n\u201d tr\u00ean trang Instagram<\/p>\n<\/div>\n<p>Theo nh\u01b0 Getty v\u00e0 NewsCred:<\/p>\n<p>\u201cTrong th\u1eddi \u0111\u1ea1i c\u00e1c b\u1ee9c \u1ea3nh \u201cselfie\u201d l\u00ean ng\u00f4i, m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng th\u00edch nh\u1eefng th\u1ee9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn h\u1ecd m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n. Nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng hay s\u1eafp x\u1ebfp c\u1ea7u k\u1ef3 kh\u00f4ng c\u00f2n g\u00e2y \u0111\u01b0\u1ee3c s\u1ee9c \u1ea3nh h\u01b0\u1edfng. Ch\u00fang ta s\u1ebd mu\u1ed1n \u0111\u01b0\u1ee3c xem nh\u1eefng th\u1ee9 v\u1eeba kh\u00f3 \u0111o\u00e1n, nh\u01b0ng l\u1ea1i v\u1eabn ph\u1ea3i th\u00e2n thu\u1ed9c. Ch\u00fang ta mu\u1ed1n th\u1ea5y nh\u1eefng kho\u1ea3nh kh\u1eafc th\u1ef1c t\u1ebf t\u1eeb cu\u1ed9c s\u1ed1ng \u0111\u1eddi th\u01b0\u1eddng h\u00e0ng ng\u00e0y. T\u00ednh x\u00e1c th\u1ef1c cho ph\u00e9p ng\u01b0\u1eddi xem th\u1ea5y \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n h\u1ecd trong c\u00e1c h\u00ecnh \u1ea3nh \u0111\u00f3 v\u00e0 t\u1ef1 nguy\u1ec7n tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n lan t\u1ecfa \u0111i th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00e2u chuy\u1ec7n m\u00e0 b\u1ea1n \u0111ang mu\u1ed1n k\u1ec3.\u201d<\/p>\n<p>\u0110\u1ed3ng s\u00e1ng l\u1eadp Olapic Jose de Cabo kh\u00e1m ph\u00e1 ra r\u1eb1ng \u201cnh\u1eefng ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o \u0111\u1ec3 xem cu\u1ed9c s\u1ed1ng th\u1ef1c s\u1ef1 \u0111ang di\u1ec5n ra c\u00f3 xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng g\u1ea5p \u0111\u00f4i.\u201d<\/p>\n<ul>\n<li><strong>T\u00ednh c\u1ea3m x\u00fac (Sensory): Khi nh\u1eefng kho\u1ea3nh kh\u1eafc l\u00ean ti\u1ebfng<\/strong><\/li>\n<\/ul>\n<p>H\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i m\u00f9i h\u01b0\u01a1ng, \u00e2m thanh hay k\u1ebft c\u1ea5u hay kh\u00f4ng? R\u00f5 r\u00e0ng v\u1ec1 l\u00fd thuy\u1ebft, ch\u00fang kh\u00f4ng th\u1ec3! Tuy nhi\u00ean, h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 khai th\u00e1c v\u1ec1 m\u1eb7t c\u1ea3m gi\u00e1c, \u0111\u1ea9y c\u1ea3m gi\u00e1c l\u00ean t\u1edbi \u0111i\u1ec3m m\u00e0 ch\u00fang ta ngh\u0129 l\u00e0 m\u00ecnh c\u00f3 th\u1ec3 ng\u1eedi, nghe hay n\u1ebfm. \u0110\u00f3 l\u00e0 l\u00fd do gi\u1ea3i th\u00edch t\u1ea1i sao vi\u1ec7c khai th\u00e1c c\u1ea3m x\u00fac l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean l\u00fd c\u01a1 b\u1ea3n c\u1ee7a vi\u1ec7c s\u00e1ng t\u1ea1o h\u00ecnh \u1ea3nh.<\/p>\n<p>Theo nh\u01b0 Getty v\u00e0 NewsCred:<\/p>\n<p>\u201cCh\u00fang ta mu\u1ed1n ph\u00f3ng to h\u00ecnh \u1ea3nh \u0111\u1ec3 th\u1ea5y m\u1ecdi th\u1ee9 c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t. Ch\u00fang ta mu\u1ed1n v\u01b0\u1ee3t ra ngo\u00e0i c\u00e1c \u0111i\u1ec3m \u1ea3nh, mu\u1ed1n \u0111\u01b0\u1ee3c ng\u1eedi v\u00e0 ch\u1ea1m. M\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng v\u1ec1 h\u00ecnh \u1ea3nh ph\u1ea3i nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c \u0111\u00edch k\u1ec3 tr\u00ean, bao g\u1ed3m t\u1ea5t c\u1ea3 \u1ea3nh h\u01b0\u1edfng l\u00ean k\u00fd \u1ee9c c\u1ee7a ng\u01b0\u1eddi xem, c\u1ea3m gi\u00e1c v\u00e0 kinh nghi\u1ec7m t\u1eeb qu\u00e1 kh\u1ee9 nh\u1eb1m x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n trong n\u00e3o b\u1ed9. Ph\u1ea7n l\u00fd tr\u00ed c\u00f3 th\u1ec3 \u0111\u00e3 \u201cb\u1ed9i th\u1ef1c\u201d th\u00f4ng tin nh\u01b0ng ph\u1ea7n c\u1ea3m x\u00fac v\u1eabn lu\u00f4n c\u1ea7n \u0111\u01b0\u1ee3c k\u00edch th\u00edch nhi\u1ec1u h\u01a1n m\u1ed7i ng\u00e0y.\u201d<\/p>\n<ul>\n<li><strong>H\u00ecnh m\u1eabu (Archetype):\u00a0X\u00e2y d\u1ef1ng b\u1ee9c\u00a0ch\u00e2n dung<\/strong><\/li>\n<\/ul>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e2n v\u1eadt \u0111\u00e1ng nh\u1edb trong th\u1ebf gi\u1edbi marketing ng\u00e0y nay, nh\u01b0 Steve Jobs, Richard Branson and Jeff Bezos. \u0110\u00f3 \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7y quy\u1ec1n n\u0103ng \u0111\u00e3 ti\u1ebfp \u201cnhi\u00ean li\u1ec7u\u201d cho c\u00e2u chuy\u1ec7n h\u1ecd k\u1ec3 b\u1eb1ng c\u00e1ch hi\u1ec7n th\u00e2n nh\u01b0 m\u1ed9t h\u00ecnh m\u1eabu c\u00f3 li\u00ean quan, v\u00ed d\u1ee5 nh\u01b0 Ng\u01b0\u1eddi h\u00f9ng, Ng\u01b0\u1eddi kh\u00e1m ph\u00e1 hay Ng\u01b0\u1eddi \u0111\u1eb7t lu\u1eadt ch\u01a1i. C\u00e1c c\u00f4ng ty s\u1edf h\u1eefu l\u00e3nh \u0111\u1ea1o n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 n\u00e2ng t\u1ea7m h\u00ecnh m\u1eabu \u0111\u1ec3 t\u0103ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Tuy nhi\u00ean, c\u00e1c c\u00f4ng ty kh\u00f4ng c\u00f3 nh\u1eefng nh\u00e0 \u0111i\u1ec1u h\u00e0nh n\u1ee9c ti\u1ebfng v\u1eabn c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a nguy\u00ean m\u1eabu th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan. H\u00e3y th\u1eed nh\u00ecn v\u00e0o 3 v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<ul>\n<li>Jeep: Ng\u01b0\u1eddi kh\u00e1m ph\u00e1. T\u00ecm ki\u1ebfm nh\u1eefng cung \u0111\u01b0\u1eddng m\u1edbi v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m th\u00fa v\u1ecb.<\/li>\n<li>PBS: Nh\u00e0 hi\u1ec1n tri\u1ebft. Th\u1ea5u hi\u1ec3u th\u1ebf gi\u1edbi v\u00e0 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m b\u00ean trong.<\/li>\n<li>Harley-Davidson: K\u1ebb n\u1ed5i lo\u1ea1n. Ph\u00e1 v\u1ee1 m\u1ecdi quy t\u1eafc, d\u1ea5n th\u00e2n v\u00e0o hi\u1ec3m nguy v\u00e0 th\u1ec3 hi\u1ec7n c\u00e1i t\u00f4i c\u00e1 nh\u00e2n.<\/li>\n<\/ul>\n<p>Theo nh\u01b0 Getty v\u00e0 NewsCred:<\/p>\n<p>\u201cC\u00e1c h\u00ecnh m\u1eabu \u0111ang\u00a0ph\u1ee7 s\u00f3ng m\u1ea1nh m\u1ebd hi\u1ec7n nay. Nh\u1eefng h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u th\u00edch \u0111\u00e1ng nh\u1ea5t hi\u1ec7n nay c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0 Caregiver, Jester, Lover, Outlaw, Explorer, Creator, Hero, Magician, Sage, Ruler, Innocent v\u00e0 Everyman. D\u1ef1a tr\u00ean vi\u1ec7c th\u1ea5u hi\u1ec3u nh\u1eefng c\u00e2u chuy\u1ec7n c\u00f3 t\u00ednh h\u00ecnh t\u01b0\u1ee3ng li\u00ean quan t\u1edbi v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. S\u1ebd th\u1eadt tuy\u1ec7t khi b\u1ea1n s\u00e1ng t\u1ea1o\u00a0m\u1ed9t h\u00ecnh \u1ea3nh tr\u01b0\u1eddng t\u1ed3n c\u00f9ng th\u1eddi gian hay lan t\u1ecfa tr\u00ean to\u00e0n c\u1ea7u.\u201d<\/p>\n<p>Harley-Davidson g\u1ee3i l\u00ean nguy\u00ean m\u1eabu c\u00f3 t\u00ednh h\u00ecnh t\u01b0\u1ee3ng trong m\u1ed9t Infographic \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi nghi\u00ean c\u1ee9u li\u00ean quan t\u1edbi nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef l\u00e1i xe Harley.<\/p>\n<div id=\"attachment_8720\" style=\"width: 608px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8720\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/harley.jpg.jpg\" alt=\"harley.jpg\" width=\"598\" height=\"460\" title=\"harley.jpg\"><\/p>\n<p class=\"wp-caption-text\">\u201cQuy\u1ebfn r\u0169\u201d, \u201ch\u1ea5p d\u1eabn\u201d, \u201ct\u00e1o b\u1ea1o\u201d, b\u1ea1n ch\u1ecdn t\u1eeb n\u00e0o \u0111\u1ec3 mi\u00eau t\u1ea3 ng\u01b0\u1eddi ph\u1ee5 n\u1eef v\u1edbi chi\u1ebfc xe Harley \u2013 Davidson?<\/p>\n<\/div>\n<ul>\n<li><strong>S\u1ef1 ph\u00f9 h\u1ee3p: Ranh gi\u1edbi gi\u1eefa xu\u1ea5t s\u1eafc v\u00e0 t\u1ea7m th\u01b0\u1eddng<\/strong><\/li>\n<\/ul>\n<p>B\u1ea1n \u0111\u00e3 l\u00e0m marketing g\u1eafn k\u1ebft v\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng, v\u0103n h\u00f3a v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c hay ch\u01b0a? N\u1ebfu c\u00f3, b\u1ea1n h\u1eb3n \u0111\u00e3 hi\u1ec3u r\u00f5 s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 ph\u00f9 h\u1ee3p \u2013 s\u1ee9c m\u1ea1nh trong vi\u1ec7c k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh tr\u1ef1c quan.<\/p>\n<p>Theo nh\u01b0 Getty v\u00e0 NewsCred:<\/p>\n<p>\u201cS\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t b\u1ee9c \u1ea3nh tuy\u1ec7t v\u1eddi v\u00e0 m\u1ed9t b\u1ee9c \u1ea3nh \u0111\u00e1ng qu\u00ean n\u1eb1m \u1edf ch\u1ed7 vi\u1ec7c b\u1ee9c \u1ea3nh \u0111\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 hay kh\u00f4ng, b\u1ea1n bi\u1ebft \u0111i\u1ec1u n\u00e0y khi b\u1ea1n nh\u00ecn v\u00e0o n\u00f3. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao b\u1ea1n c\u1ea7n ph\u1ea3i gi\u1eef cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh x\u1ebfp h\u00e0ng \u0111\u1ea7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng, v\u01b0\u1ee3t l\u00ean kh\u1ecfi \u0111\u00e1m \u0111\u00f4ng, truy\u1ec1n t\u1ea3i n\u1ed9i dung c\u00f3 t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a theo th\u1eddi gian th\u1ef1c. H\u00e3y th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, tin t\u01b0\u1edfng h\u1ecd v\u00e0 d\u1ea7n \u0111i v\u00e0o t\u00e2m tr\u00ed h\u1ecd m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. \u0110\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean ch\u1ecdn nh\u1eefng b\u1ee9c \u1ea3nh bi\u1ec3u th\u1ecb kho\u1ea3nh kh\u1eafc cu\u1ed9c s\u1ed1ng th\u1ef1c v\u00e0 t\u1ea1o c\u00e1c m\u1ed1i li\u00ean h\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch ch\u00fang ta s\u1ed1ng ng\u00e0y nay.\u201d<\/p>\n<h2 id=\"4-tam-ket\">T\u1ea1m k\u1ebft<\/h2>\n<p>Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng ch\u00fang ta \u0111ang s\u1ed1ng \u1edf m\u1ed9t th\u1eddi \u0111\u1ea1i m\u00e0 nh\u1eefng ph\u00f9 th\u1ee7y h\u00ecnh \u1ea3nh v\u00e0 ng\u01b0\u1eddi t\u1ea1o xu h\u01b0\u1edbng c\u00f4ng c\u1ee5 tr\u1ef1c quan n\u1eafm trong tay s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gia nh\u1eadp \u0111\u1ed9i ng\u0169 \u0111\u00f3 b\u1eb1ng c\u00e1ch g\u1eedi \u0111i th\u00f4ng \u0111i\u1ec7p qua c\u00e1c h\u00ecnh \u1ea3nh. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ed9i dung bi\u1ec3u th\u1ecb b\u1eb1ng h\u00ecnh \u1ea3nh tr\u1ef1c quan s\u1ebd v\u01b0\u1ee3t l\u00ean tr\u00ean c\u1ea3 ng\u00e0n t\u1eeb ng\u1eef.<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Kissmetric<\/em><\/p>\n<p><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>Th\u00eam \u201cgia v\u1ecb\u201d \u0111\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n b\u1edbt t\u1ebb nh\u1ea1t<\/em><\/li>\n<li><em>Nh\u1eefng c\u00e1ch kh\u00f4ng m\u1edbi nh\u01b0ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp blog<\/em><\/li>\n<li><em>Ph\u00e1t huy s\u1ee9c m\u1ea1nh c\u1ee7a Blog<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu coi N\u1ed9i dung l\u00e0 Vua (Content is King) th\u00ec tr\u00ean tay ng\u00e0i kh\u00f4ng ch\u1ec9 c\u00f3 quy\u1ec1n n\u0103ng v\u1ec1 ng\u00f4n t\u1eeb m\u00e0 c\u00f2n c\u00f3 m\u1ed9t v\u0169 kh\u00ed \u0111\u1ea7y s\u1ee9c m\u1ea1nh: C\u00e1c h\u00ecnh \u1ea3nh tr\u1ef1c quan (Visuals). N\u1ed9i dung \u0111\u00e2u ph\u1ea3i ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng ng\u00f4n t\u1eeb? Tr\u01b0\u1edbc h\u1ebft, h\u00e3y c\u00f9ng Subiz t\u00ecm hi\u1ec3u v\u1ec1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55977"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55977"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55977\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}