{"id":55994,"date":"2023-12-20T16:31:43","date_gmt":"2023-12-20T09:31:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-value-chain-la-gi-loi-ich-phan-tich-chuoi-gia-tri-doi-voi-doanh-nghiep.html"},"modified":"2023-12-20T16:31:43","modified_gmt":"2023-12-20T09:31:43","slug":"mo-hinh-value-chain-la-gi-loi-ich-phan-tich-chuoi-gia-tri-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-value-chain-la-gi-loi-ich-phan-tich-chuoi-gia-tri-doi-voi-doanh-nghiep.html","title":{"rendered":"M\u00f4 h\u00ecnh value chain l\u00e0 g\u00ec? L\u1ee3i \u00edch ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"
\n

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay, vi\u1ec7c hi\u1ec3u v\u00e0 t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh value chain (chu\u1ed7i gi\u00e1 tr\u1ecb) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh. M\u00f4 h\u00ecnh value chain \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t, t\u1eeb kh\u00e2u nh\u1eadp li\u1ec7u \u0111\u1ebfn kh\u00e2u ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong chu\u1ed7i gi\u00e1 tr\u1ecb (value chain), doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn ra nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n

Xem th\u00eam: M\u00f4 h\u00ecnh SWOT – ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/strong><\/em><\/p>\n

\"L\u1ee3i<\/p>\n

L\u1ee3i \u00edch ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/p>\n<\/div>\n

M\u00f4 h\u00ecnh value chain l\u00e0 g\u00ec ?<\/b><\/h2>\n

M\u00f4 h\u00ecnh value chain, hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chu\u1ed7i gi\u00e1 tr\u1ecb, l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kinh doanh ph\u1ed5 bi\u1ebfn \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1ch m\u00e0 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. M\u00f4 h\u00ecnh value chain t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch t\u1eebng giai \u0111o\u1ea1n trong qu\u00e1 tr\u00ecnh t\u1eeb nguy\u00ean li\u1ec7u ban \u0111\u1ea7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng, nh\u1eb1m hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch m\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u00f3ng g\u00f3p v\u00e0o t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\"M\u00f4<\/p>\n

M\u00f4 h\u00ecnh value chain l\u00e0 g\u00ec ?<\/p>\n<\/div>\n

C\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh value chain<\/b><\/h2>\n

Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/b><\/h3>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh trong m\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb bao g\u1ed3m:<\/span><\/p>\n

H\u1eadu c\u1ea7n \u0111\u1ea7u v\u00e0o<\/b><\/h4>\n

Trong m\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb, ho\u1ea1t \u0111\u1ed9ng ch\u00ednh \u0111\u1ea7u ti\u00ean l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1eadu c\u1ea7n \u0111\u1ea7u v\u00e0o. \u1ede giai \u0111o\u1ea1n n\u00e0y, c\u00e1c nguy\u00ean li\u1ec7u v\u00e0 th\u00e0nh ph\u1ea7n c\u1ea7n thi\u1ebft \u0111\u01b0\u1ee3c thu mua\u00a0 mua th\u1eadp ho\u1eb7c mua t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung c\u1ea5p \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 ti\u1ebfn \u0111\u1ebfn \u0111\u1ee7 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/span><\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Deloitte, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh cung c\u1ea5p nguy\u00ean li\u1ec7u v\u00e0 th\u00e0nh ph\u1ea7n c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed v\u00e0 t\u0103ng t\u00ednh linh ho\u1ea1t c\u1ee7a doanh nghi\u1ec7p. Ch\u1eb3ng h\u1ea1n, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng t\u1ed1t c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u1ebfn 20% chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung c\u1ea5p \u1ed5n \u0111\u1ecbnh, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Ngo\u00e0i ra, ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u v\u00e0o c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng trong chu\u1ed7i gi\u00e1 tr\u1ecb. Vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p \u0111\u00e1ng tin c\u1eady v\u00e0 c\u00f3 nguy\u00ean li\u1ec7u t\u1ed1t nh\u1ea5t s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\u00a0\u00a0<\/span><\/p>\n

V\u1eadn h\u00e0nh<\/b><\/h4>\n

Trong m\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb, ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh, hay s\u1ea3n xu\u1ea5t \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u00e1c nguy\u00ean li\u1ec7u v\u00e0 th\u00e0nh ph\u1ea7n \u0111\u1ea7u v\u00e0o th\u00e0nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cu\u1ed1i c\u00f9ng. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"Trong<\/p>\n

Trong m\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb, ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh, hay s\u1ea3n xu\u1ea5t \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t.<\/p>\n<\/div>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a McKinsey, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m \u0111\u00e1ng k\u1ec3 th\u1eddi gian s\u1ea3n xu\u1ea5t, gi\u1ea3m l\u00e3ng ph\u00ed v\u00e0 t\u0103ng n\u0103ng su\u1ea5t. Ngo\u00e0i ra, qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 quy tr\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 hi\u1ec7u su\u1ea5t quy tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n

H\u1eadu c\u1ea7n \u0111\u1ea7u ra<\/b><\/h4>\n

Giai \u0111o\u1ea1n h\u1eadu c\u1ea7n \u0111\u1ea7u ra l\u00e0 giai \u0111o\u1ea1n m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c chuy\u1ec3n giao cho h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i , ho\u1eb7c kh\u00e1ch h\u00e0ng. T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p \u0111\u00e3 ho\u00e0n th\u00e0nh qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c nguy\u00ean li\u1ec7u, th\u00e0nh ph\u1ea7n \u0111\u1ea7u v\u00e0o th\u00e0nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ho\u00e0n ch\u1ec9nh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"Giai<\/p>\n

Giai \u0111o\u1ea1n h\u1eadu c\u1ea7n \u0111\u1ea7u ra l\u00e0 giai \u0111o\u1ea1n d\u1ecbch v\u1ee5 cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c chuy\u1ec3n giao cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n

H\u1eadu c\u1ea7n \u0111\u1ea7u ra trong m\u00f4 h\u00ecnh Value Chain c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty, t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1 kinh doanh. Trong giai \u0111o\u1ea1n n\u00e0y, c\u00e1c ho\u1ea1t \u0111\u1ed9ng xem x\u00e9t v\u00e0 t\u1ed1i \u01b0u h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ea5t quan tr\u1ecdng, bao g\u1ed3m vi\u1ec7c ch\u1ecdn nh\u00e0 ph\u00e2n ph\u1ed1i, c\u00e1ch th\u1ee9c ph\u00e2n ph\u1ed1i, ch\u00ednh s\u00e1ch h\u1ee3p t\u00e1c hay hoa h\u1ed3ng \u0111\u1ec3 thu h\u00fat nh\u00e0 ph\u00e2n ph\u1ed1i, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng\u2026 Ngo\u00e0i ra, giai \u0111o\u1ea1n n\u00e0y c\u0169ng qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng v\u1eadn chuy\u1ec3n sao cho \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a, t\u1ed1c \u0111\u1ed9 giao h\u00e0ng, \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m chi ph\u00ed.\u00a0<\/span><\/p>\n

Ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng<\/b><\/h4>\n

Trong m\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb, ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u00f3ng vai tr\u00f2 trong vi\u1ec7c qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n t\u1ea1o li\u00ean k\u1ebft gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Trong giai \u0111o\u1ea1n n\u00e0y, ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn. Doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u1ec3 thu h\u1ed3i v\u1ed1n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u. \u0110\u1ed3ng th\u1eddi, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

D\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng<\/b><\/h4>\n

D\u1ecbch v\u1ee5 trong m\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb \u0111\u1ec1 c\u1eadp \u0111\u1ebfn, d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 c\u00e1c l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p h\u1ed7 tr\u1ee3 v\u00e0 d\u1ecbch v\u1ee5 sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. Ho\u1ea1t \u0111\u1ed9ng d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng bao g\u1ed3m vi\u1ec7c cung c\u1ea5p h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt, x\u1eed l\u00fd khi\u1ebfu n\u1ea1i, b\u1ea3o h\u00e0nh s\u1ea3n ph\u1ea9m, cung c\u1ea5p th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, v\u00e0 t\u01b0 v\u1ea5n sau b\u00e1n h\u00e0ng\u2026\u2026\u00a0 \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n sau giao d\u1ecbch mua h\u00e0ng gi\u00fap, n\u01a1i doanh nghi\u1ec7p t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t v\u00e0 t\u1eadn h\u01b0\u1edfng gi\u00e1 tr\u1ecb t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 mua.<\/span><\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Oracle \u0111\u00e3 c\u00f3 k\u1ebft qu\u1ea3 r\u1eb1ng 86% kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn tr\u1ea3 th\u00eam ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n. H\u01a1n n\u1eefa, 73% kh\u00e1ch h\u00e0ng cho bi\u1ebft d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng t\u1ed1t c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn s\u1ef1 trung th\u00e0nh c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 th\u1ec3 th\u1ea5y, d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o \u0111\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n

Ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3<\/b><\/h3>\n

Theo m\u00f4 h\u00ecnh c\u1ee7a Porter c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 l\u1ea7n l\u01b0\u1ee3t l\u00e0:<\/span><\/p>\n

    \n
  • C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng<\/span><\/li>\n
  • Qu\u1ea3n l\u00fd nh\u00e2n l\u1ef1c<\/span><\/li>\n
  • Ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7<\/span><\/li>\n
  • Thu mua<\/span><\/li>\n<\/ul>\n

    C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng (Firm infrastructure)<\/b><\/h4>\n

    C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed9t qu\u1ed1c gia. \u0110\u00e2y l\u00e0 nh\u1eefng h\u1ea1ng m\u1ee5c c\u01a1 b\u1ea3n bao g\u1ed3m c\u00e1c c\u00f4ng tr\u00ecnh v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng c\u1ed9ng nh\u01b0 h\u1ec7 th\u1ed1ng giao th\u00f4ng, n\u0103ng l\u01b0\u1ee3ng, vi\u1ec5n th\u00f4ng, n\u01b0\u1edbc v\u00e0 x\u1eed l\u00fd ch\u1ea5t th\u1ea3i. M\u1ed9t c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ph\u00e1t tri\u1ec3n v\u00e0 hi\u1ec7u qu\u1ea3 gi\u00fap t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng kinh doanh thu\u1eadn l\u1ee3i, thu h\u00fat \u0111\u1ea7u t\u01b0, v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf.\u00a0<\/span><\/p>\n

    \"C\u01a1<\/p>\n

    C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng (Firm infrastructure)<\/p>\n<\/div>\n

    C\u1ee5 th\u1ec3, Theo T\u1ed5 ch\u1ee9c Vi\u1ec5n th\u00f4ng Th\u1ebf gi\u1edbi (ITU), vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ea1 t\u1ea7ng vi\u1ec5n th\u00f4ng gi\u00fap cung c\u1ea5p d\u1ecbch v\u1ee5 li\u00ean l\u1ea1c hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c truy c\u1eadp th\u00f4ng tin. Nghi\u00ean c\u1ee9u c\u1ee7a Ng\u00e2n h\u00e0ng Th\u1ebf gi\u1edbi c\u0169ng cho th\u1ea5y r\u1eb1ng m\u1ed7i 10% t\u0103ng c\u01b0\u1eddng trong ti\u1ebfp c\u1eadn Internet c\u00f3 th\u1ec3 t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng GDP h\u00e0ng n\u0103m t\u1eeb 0,25% \u0111\u1ebfn 1,38%.<\/span><\/p>\n

    Qu\u1ea3n l\u00fd nh\u00e2n l\u1ef1c (Human resource management)<\/b><\/h4>\n

    Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 bao g\u1ed3m tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n c\u1ee7a nh\u00e2n vi\u00ean. Tuy\u1ec3n d\u1ee5ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng, trong khi \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n gi\u00fap n\u00e2ng cao n\u0103ng l\u1ef1c v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean.<\/span><\/p>\n

    Theo m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Society for Human Resource Management (SHRM), t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u00f3 quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ea1t t\u1edbi 80%. B\u00ean c\u1ea1nh \u0111\u00f3, theo m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c c\u1ee7a Association for Talent Development (ATD), doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng v\u00e0 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n cho nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c l\u00ean t\u1edbi 34%. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y vi\u1ec7c \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n gi\u00fap c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh v\u00e0 s\u00e1ng t\u1ea1o trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

    Ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 (Technology management)<\/b><\/h4>\n

    Qu\u1ea3n l\u00fd c\u00f4ng ngh\u1ec7 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Bao g\u1ed3m vi\u1ec7c \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 th\u00f4ng tin, qu\u1ea3n l\u00fd h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7, ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin, c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o an ninh th\u00f4ng tin v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u.<\/span><\/p>\n

    \"Ph\u00e1t<\/p>\n

    Ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 (Technology management)<\/p>\n<\/div>\n

    Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb McKinsey, c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin hi\u1ec7u qu\u1ea3 c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng doanh thu l\u00ean \u0111\u1ebfn 10%. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

    M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c t\u1eeb Gartner cho th\u1ea5y, c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, \u0111\u1ec1u ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi v\u00e0 s\u1eed d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, blockchain v\u00e0 Internet of Things\u2026 T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c vi\u1ec7c qu\u1ea3n l\u00fd c\u00f4ng ngh\u1ec7 th\u00f4ng tin kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

    Qu\u1ea3n l\u00fd mua h\u00e0ng (Procurement)<\/b><\/h4>\n

    Qu\u1ea3n l\u00fd mua h\u00e0ng (Procurement) l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1eadp trung v\u00e0o vi\u1ec7c mua c\u00e1c nguy\u00ean li\u1ec7u, v\u1eadt li\u1ec7u v\u00e0 d\u1ecbch v\u1ee5 t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p b\u00ean ngo\u00e0i. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a qu\u1ea3n l\u00fd mua h\u00e0ng l\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 cung \u1ee9ng \u0111\u1ea7y \u0111\u1ee7, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chi ph\u00ed hi\u1ec7u qu\u1ea3 c\u1ee7a ngu\u1ed3n cung. Qua qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p, th\u01b0\u01a1ng th\u1ea3o v\u00e0 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng, qu\u1ea3n l\u00fd quan h\u1ec7 v\u1edbi nh\u00e0 cung c\u1ea5p, v\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd mua h\u00e0ng gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t ngu\u1ed3n cung, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p.<\/span><\/p>\n

    Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Institute for Supply Management (ISM), qu\u1ea3n l\u00fd mua h\u00e0ng hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed mua h\u00e0ng \u0111\u1ebfn 5-20% cho doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi nh\u00e0 cung c\u1ea5p, th\u01b0\u01a1ng th\u1ea3o gi\u00e1 c\u1ea3 v\u00e0 \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh mua h\u00e0ng v\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n

    L\u1ee3i \u00edch c\u1ee7a ph\u00e2n t\u00edch m\u00f4 h\u00ecnh\u00a0value chain\u00a0\u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\n

    Ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n, t\u1ed1i \u01b0u ho\u00e1 quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng, t\u0103ng hi\u1ec7u su\u1ea5t, ti\u1ebft ki\u1ec7m chi ph\u00ed, v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3, gia t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

    \"L\u1ee3i<\/p>\n

    L\u1ee3i \u00edch c\u1ee7a ph\u00e2n t\u00edch m\u00f4 h\u00ecnh value chain \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/p>\n<\/div>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee5 th\u1ec3 c\u1ee7a ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p:<\/span><\/p>\n

    X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p<\/b><\/h3>\n

    Ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb gi\u00fap doanh nghi\u1ec7p nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n t\u1ed1t v\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 h\u1ecd c\u1ea7n c\u1ea3i thi\u1ec7n. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n nh\u1eefng kh\u1ea3 n\u0103ng m\u1ea1nh v\u00e0 \u0111\u1ed3ng th\u1eddi x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3.<\/span><\/p>\n

    \u0110\u1ecbnh v\u1ecb c\u1ea1nh tranh<\/b><\/h3>\n

    Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh\u00a0value chain\u00a0gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ecb tr\u00ed c\u1ea1nh tranh c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch nh\u00ecn v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh v\u00e0 h\u1ed7 tr\u1ee3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/span><\/p>\n

    T\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng<\/b><\/h3>\n

    Ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb gi\u00fap doanh nghi\u1ec7p nh\u1eadn ra c\u00e1c m\u1eaft x\u00edch v\u00e0 \u0111i\u1ec3m y\u1ebfu trong quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng. B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng t\u00ednh c\u1ea1nh tranh.<\/span><\/p>\n

    \u0110\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c<\/b><\/h3>\n

    D\u1ef1a tr\u00ean ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u00e0 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng v\u00e0 ph\u00e1t tri\u1ec3n trong th\u1eddi gian d\u00e0i.<\/span><\/p>\n

    M\u00f4 h\u00ecnh value chain l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong vi\u1ec7c hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Ph\u00e2n t\u00edch\u00a0value chain gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ea1nh tranh, t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng, hi\u1ec3u kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu, v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh value chain m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh ng\u00e0y nay.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay, vi\u1ec7c hi\u1ec3u v\u00e0 t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh value chain (chu\u1ed7i gi\u00e1 tr\u1ecb) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh. M\u00f4 h\u00ecnh value chain \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t, t\u1eeb kh\u00e2u nh\u1eadp li\u1ec7u \u0111\u1ebfn kh\u00e2u ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong chu\u1ed7i gi\u00e1 tr\u1ecb (value chain), doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn ra nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55994"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55994"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55994\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}