{"id":56002,"date":"2023-12-20T16:32:40","date_gmt":"2023-12-20T09:32:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cai-thien-ty-le-chuyen-doi-cho-landing-page.html"},"modified":"2023-12-20T16:32:40","modified_gmt":"2023-12-20T09:32:40","slug":"cai-thien-ty-le-chuyen-doi-cho-landing-page","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cai-thien-ty-le-chuyen-doi-cho-landing-page.html","title":{"rendered":"C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho Landing Page"},"content":{"rendered":"<div id=\"test\">Landing page l\u00e0 m\u1ed9t trang \u0111\u1ed9c l\u1eadp, th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. Landing page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 \u0111\u1ec3\u00a0thu h\u00fat v\u00e0 khi\u1ebfn h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh\u00a0nh\u01b0:<\/p>\n<ul>\n<li>\u0110\u1eb7t mua s\u1ea3n ph\u1ea9m<\/li>\n<li>\u0110i\u1ec1n th\u00f4ng tin \u0111\u1ec3 nh\u1eadn s\u1ea3n ph\u1ea9m t\u1eb7ng th\u00eam nh\u01b0 ebook, report hay h\u00e0ng\u00a0khuy\u1ebfn m\u1ea1i<\/li>\n<li>Y\u00eau c\u1ea7u th\u00eam th\u00f4ng tin ho\u1eb7c tham kh\u1ea3o \u00fd ki\u1ebfn<\/li>\n<li>K\u00eau g\u1ecdi\u00a0\u0111\u0103ng k\u00fd<\/li>\n<\/ul>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c t\u1ea1o ra 1 landing page kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p. Tuy nhi\u00ean, kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c c\u1ed1 \u0111\u1ecbnh n\u00e0o \u0111\u1ec3 thi\u1ebft k\u1ebf hay t\u1ed1i \u01b0u landing page. C\u00f3 t\u1edbi\u00a060% marketer t\u1ed1i \u01b0u h\u00f3a landing page ch\u1ec9 d\u1ef1a tr\u00ean tr\u1ef1c gi\u00e1c v\u00e0 do \u0111\u00f3, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng \u0111\u1ea1t nh\u01b0 mong mu\u1ed1n.<\/p>\n<p>B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Subiz s\u1ebd \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd nh\u1ecf\u00a0\u0111\u1ec3 c\u1ea3i ti\u1ebfn landing page, gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c trong vi\u1ec7c t\u1ed1i \u01b0u t\u1ef7\u00a0l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p style=\"padding: 16px 14px 16px 14px;color: #000;background-color: #f0f5fe;border: #9EBDFA 1px solid\"><em>Ng\u00e0y 11\/01\/2020, Subiz \u0111\u00e3 ra m\u1eaft\u00a0c\u00f4ng c\u1ee5 t\u1ea1o\u00a0pop up th\u00f4ng minh d\u1ef1 \u0111o\u00e1n \u00fd \u0111\u1ecbnh tho\u00e1t trang v\u00e0 t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng 2x-5x chuy\u1ec3n \u0111\u1ed5i cho website doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam b\u1eb1ng c\u00e1ch\u00a0truy c\u1eadp t\u1ea1i \u0111\u00e2y\u00a0ho\u1eb7c\u00a0h\u1ecfi\u00a0t\u01b0 v\u1ea5n vi\u00ean\u00a0.<\/em><\/p>\n<h2 id=\"1-1-dua-ra-nhung-dau-hieu-the-hien-su-dang-tin\">1. \u0110\u01b0a ra nh\u1eefng d\u1ea5u hi\u1ec7u th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u00e1ng tin<\/h2>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng, b\u1ea1n s\u1ebd ch\u1eb3ng bao gi\u1edd b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat\u00a0\u0111\u01b0\u1ee3c l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn \u0111\u1ebfn landing page, tuy nhi\u00ean s\u1ebd c\u00f3 nh\u1eefng v\u1ecb kh\u00e1ch gh\u00e9 th\u0103m ch\u01b0a h\u1ec1 bi\u1ebft b\u1ea1n l\u00e0 ai. Ngay c\u1ea3 khi b\u1ea1n \u0111\u00e3 gia t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua email v\u00e0 t\u1ea1o l\u1eadp \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 \u1edf m\u1ee9c t\u01b0\u01a1ng \u0111\u1ed1i, b\u1ea1n v\u1eabn s\u1ebd c\u1ea7n \u0111\u1ebfn nh\u1eefng d\u1ea5u hi\u1ec7u \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u00e1ng tin v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd t\u1ea1o n\u00ean chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h3 id=\"1-1-tan-dung-hieu-ung-dam-dong-social-proof\">T\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng (Social Proof)<\/h3>\n<p>Hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng s\u1ebd thay b\u1ea1n n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng r\u1eb1ng b\u1ea1n l\u00e0 ng\u01b0\u1eddi \u0111\u00e1ng tin b\u1edfi \u0111\u00e3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1eb7t ni\u1ec1m tin v\u00e0o b\u1ea1n, h\u1ecd s\u1eb5n s\u00e0ng b\u1ecf th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 nh\u1eadn l\u1ea1i s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. Nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ec3n nh\u1ea5t \u0111\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng\u00a0l\u00e0 l\u00e0m n\u1ed5i b\u1eadt s\u1ed1 l\u01b0\u1ee3t\u00a0chia s\u1ebb tr\u00ean m\u1ea1ng, s\u1ed1 l\u01b0\u1ee3t mua, s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i hay l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<h3 id=\"1-2-the-hien-moi-lien-ket-voi-nha-cung-cap-nha-san-xuat\">Th\u1ec3 hi\u1ec7n m\u1ed1i li\u00ean k\u1ebft v\u1edbi nh\u00e0 cung c\u1ea5p\/nh\u00e0 s\u1ea3n xu\u1ea5t<\/h3>\n<p>N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ed1i t\u00e1c v\u1edbi b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o, h\u00e3y g\u1eafn t\u00ean hay logo c\u1ee7a h\u1ecd v\u00e0o landing page \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 li\u00ean k\u1ebft trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00e1ch h\u00e0ng s\u1ebd nh\u00ecn nh\u1eadn b\u1ea1n theo m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady h\u01a1n b\u1edfi b\u1ea1n c\u00f3 l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u X n\u00e0o \u0111\u00f3, \u0111\u1ed3ng ngh\u0129a r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u X n\u00e0y tin t\u01b0\u1edfng b\u1ea1n.<\/p>\n<h3 id=\"1-3-chung-nhan-cua-ben-thu-3\">Ch\u1ee9ng nh\u1eadn c\u1ee7a b\u00ean th\u1ee9 3<\/h3>\n<p>Nh\u1eefng ch\u1ee9ng nh\u1eadn n\u00e0y s\u1ebd gi\u1ea3m b\u1edbt s\u1ef1 lo l\u1eafng c\u1ee7a c\u00e1c v\u1ecb kh\u00e1ch gh\u00e9 th\u0103m landing page, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n mu\u1ed1n h\u1ecd mua h\u00e0ng hay cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n. S\u1ef1\u00a0ch\u1ee9ng nh\u1eadn c\u1ee7a b\u00ean th\u1ee9 3 s\u1ebd t\u1ea1o n\u00ean s\u1ef1 tin t\u01b0\u1edfng\u00a0v\u1ec1 quy\u1ec1n h\u1ea1n trong vi\u1ec7c khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"1-4-testimonial-phan-hoi-khach-hang\">Testimonial (Ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng)<\/h3>\n<p>S\u1eed d\u1ee5ng testimonial\u00a0l\u00e0 m\u1ed9t c\u00e1ch t\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng kh\u00e1c\u00a0v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ea5u hi\u1ec7u \u0111\u00e1ng tin nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Theo nh\u01b0 Nielsen, 83% kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb ng\u01b0\u1eddi m\u00e0 h\u1ecd quen bi\u1ebft v\u00e0 66% \u0111\u1eb7t ni\u1ec1m tin v\u00e0o nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng kh\u00e1c \u0111\u0103ng t\u1ea3i tr\u00ean m\u1ea1ng. N\u1ebfu c\u00f3 th\u1ec3, b\u1ea1n h\u00e3y chia s\u1ebb v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 ph\u1ea3n h\u1ed3i m\u1ed9t c\u00e1ch chi ti\u1ebft, bao g\u1ed3m t\u00ean v\u00e0 n\u01a1i s\u1ed1ng (t\u1ea5t nhi\u00ean l\u00e0 trong tr\u01b0\u1eddng h\u1ee3p h\u1ecd ch\u1ea5p thu\u1eadn). Kh\u00f4ng kh\u00f3 \u0111\u1ec3 t\u1ea1o ra c\u00e1c testimonial\u00a0gi\u1ea3, v\u00ec v\u1eady h\u00e3y khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng b\u1ea1n ho\u00e0n to\u00e0n trung th\u1ef1c trong vi\u1ec7c chia s\u1ebb c\u00e1c c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<h2 id=\"2-2-chinh-sua-call-to-action\">2. Ch\u1ec9nh s\u1eeda Call-to-action<\/h2>\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, landing page th\u01b0\u1eddng nh\u1eb1m ph\u1ee5c v\u1ee5 cho m\u1ed9t m\u1ee5c \u0111\u00edch duy nh\u1ea5t. C\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t\u00a0h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u00f3 l\u00e0 b\u1ea1n h\u00e3y khi\u1ebfn cho \u201cl\u1eddi k\u00eau g\u1ecdi\u201d tr\u1edf n\u00ean c\u00e0ng r\u00f5 r\u00e0ng c\u00e0ng t\u1ed1t.<\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng thi\u1ebft k\u1ebf call-to-action \u1edf m\u1ed9t n\u01a1i d\u1ec5 nh\u00ecn, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 th\u00fac \u0111\u1ea9y tr\u1ef1c ti\u1ebfp m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng. Ph\u1ea7n l\u1edbn ch\u00fang ta th\u01b0\u1eddng d\u00e0nh \u00edt h\u01a1n 15 gi\u00e2y khi nh\u00ecn v\u00e0o b\u1ea5t k\u1ef3 website n\u00e0o, ngh\u0129a l\u00e0 ch\u00fang ta ch\u1ec9 ch\u1ea5p nh\u1eadn k\u00e9o thanh cu\u1ed9n xu\u1ed1ng ph\u00eda d\u01b0\u1edbi khi c\u1ea3m th\u1ea5y b\u1ecb h\u1ea5p d\u1eabn trong v\u00f2ng 15 gi\u00e2y \u0111\u1ea7u ti\u00ean. Kh\u00e1ch h\u00e0ng s\u1ebd nh\u00ecn tho\u00e1ng qua landing page v\u00e0 n\u00e3o b\u1ed9 quy\u1ebft \u0111\u1ecbnh n\u00ean \u1edf l\u1ea1i hay r\u1eddi \u0111i.<\/p>\n<h3 id=\"2-1-su-dung-tu-ngu-manh\">S\u1eed d\u1ee5ng t\u1eeb ng\u1eef m\u1ea1nh<\/h3>\n<p>Tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c t\u1eeb mang \u00fd ngh\u0129a chung chung ho\u1eb7c nh\u1eefng thu\u1eadt ng\u1eef trong ng\u00e0nh ngh\u1ec1 kinh doanh. H\u00e3y d\u00f9ng c\u00e1c t\u1eeb th\u00f4ng d\u1ee5ng nh\u01b0ng v\u1eabn c\u00f3 \u201cs\u1ee9c n\u1eb7ng\u201d nh\u1ea5t \u0111\u1ecbnh \u0111\u1ee7 \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng \u201cnh\u1ea5t \u0111\u1ecbnh ph\u1ea3i l\u00e0m m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3\u201d thay v\u00ec tay kh\u00f4ng \u0111i ra.<\/p>\n<h3 id=\"2-2-dung-ngon-ngu-chu-dong\">D\u00f9ng ng\u00f4n ng\u1eef ch\u1ee7 \u0111\u1ed9ng<\/h3>\n<p>Lu\u00f4n nh\u1edb r\u1eb1ng CTA sinh ra \u0111\u1ec3 n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng r\u1eb1ng: \u201cH\u00e3y l\u00e0m \u0111i!\u201d. S\u1eed d\u1ee5ng \u0111\u1ed9ng t\u1eeb truy\u1ec1n c\u1ea3m h\u1ee9ng h\u00e0nh \u0111\u1ed9ng, nh\u01b0: \u201cTham gia ngay\u201d, \u201c\u0110\u0103ng k\u00fd nh\u1eadn theo d\u00f5i\u201d hay \u201cT\u1ea3i ngay t\u1ea1i \u0111\u00e2y\u201d.<\/p>\n<h3 id=\"2-3-tao-diem-nhan\">T\u1ea1o \u0111i\u1ec3m nh\u1ea5n<\/h3>\n<p>CTA c\u1ea7n kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng th\u1ee9 kh\u00e1c tr\u00ean landing page, tuy nhi\u00ean v\u1eabn ph\u1ea3i \u0111\u1ed3ng nh\u1ea5t v\u1edbi thi\u1ebft k\u1ebf v\u00e0 ch\u1ee7 \u0111\u1ec1.<\/p>\n<h3 id=\"2-4-ngan-gon-khuc-chiet\">Ng\u1eafn g\u1ecdn, kh\u00fac chi\u1ebft<\/h3>\n<p>CTA t\u1ed1t nh\u1ea5t s\u1ebd n\u00f3i \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t v\u1edbi l\u01b0\u1ee3ng t\u1eeb \u00edt nh\u1ea5t, do \u0111\u00f3 gi\u1edbi h\u1ea1n cho ch\u00fang n\u1eb1m trong kho\u1ea3ng 90 \u2013 150 k\u00fd t\u1ef1, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 5 t\u1edbi 7 t\u1eeb. N\u1ebfu CTA qu\u00e1 d\u00e0i, b\u1ea1n s\u1ebd kh\u00f3 g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng. Trong tr\u01b0\u1eddng h\u1ee3p CTA qu\u00e1 ng\u1eafn, c\u00f3 th\u1ec3 n\u00f3 s\u1ebd kh\u00f4ng truy\u1ec1n t\u1ea3i \u0111\u1ee7 th\u00f4ng \u0111i\u1ec7p v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng l\u1eadp t\u1ee9c.<\/p>\n<h3 id=\"2-5-ca-nhan-hoa\">C\u00e1 nh\u00e2n h\u00f3a<\/h3>\n<p>V\u00ed d\u1ee5, thay v\u00ec vi\u1ebft CTA l\u00e0 \u201cStart today\u201d (\u201cB\u1eaft \u0111\u1ea7u ngay h\u00f4m nay\u201d), b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft th\u00e0nh: \u201cStart your trial today\u201d (\u201cB\u1eaft \u0111\u1ea7u g\u00f3i d\u00f9ng th\u1eed c\u1ee7a b\u1ea1n ngay h\u00f4m nay\u201d).<\/p>\n<h2 id=\"3-3-go-bo-su-dieu-huong\">3. G\u1ee1 b\u1ecf s\u1ef1 \u0111i\u1ec1u h\u01b0\u1edbng<\/h2>\n<p>C\u00e1c li\u00ean k\u1ebft v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng r\u00f5 r\u00e0ng s\u1ebd r\u1ea5t t\u1ed1t \u0111\u1ec3 s\u1eed d\u1ee5ng trong content marketing v\u00e0 website \u0111\u1ec3 gi\u00fap kh\u00e1ch gh\u00e9 th\u0103m t\u00ecm \u0111\u1ebfn \u0111i\u1ec3m \u0111\u00edch b\u1ea1n mong mu\u1ed1n, nh\u01b0ng \u0111i\u1ec1u n\u00e0y l\u1ea1i kh\u00f4ng ph\u00f9 h\u1ee3p trong landing page. Landing page n\u00ean l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn cu\u1ed1i c\u00f9ng v\u00e0 b\u1ea1n kh\u00f4ng n\u00ean h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn m\u1ed9t n\u01a1i n\u00e0o kh\u00e1c n\u1eefa. H\u00e3y g\u1ee1 b\u1ecf \u0111i\u1ec1u h\u01b0\u1edbng ra kh\u1ecfi landing page v\u00e0 tr\u00e1nh vi\u1ec7c g\u1eafn link t\u1edbi content marketing v\u1edbi b\u1ea5t c\u1ee9 gi\u00e1 n\u00e0o.<\/p>\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean s\u1eed d\u1ee5ng m\u1ed9t m\u1eabu pop-up xu\u1ea5t hi\u1ec7n d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 khi kh\u00e1ch h\u00e0ng di chu\u1ed9t l\u00ean \u0111\u1ea7u trang. M\u1eabu pop-up n\u00e0y ph\u1ea3i c\u00f3 t\u00e1c d\u1ee5ng khuy\u1ebfn kh\u00edch h\u1ecd \u1edf l\u1ea1i v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0o call-to-action.<\/p>\n<h2 id=\"4-4-them-tuong-tac-truc-quan\">4. Th\u00eam t\u01b0\u01a1ng t\u00e1c tr\u1ef1c quan<\/h2>\n<p>N\u1ebfu landing page nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u1eabn \u1edf m\u1ee9c th\u1ea5p, b\u1ea1n h\u00e3y th\u1eed th\u00eam c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 t\u00ednh tr\u1ef1c quan nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 thu h\u00fat ch\u00fa \u00fd t\u1eeb kh\u00e1ch h\u00e0ng. Nh\u1eefng ng\u01b0\u1eddi xem video c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng cao\u00a0g\u1ea5p \u0111\u00f4i so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng xem. Theo m\u1ed9t nghi\u00ean c\u1ee9u, vi\u1ec7c th\u00eam video v\u00e0o landing page c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1ed1i \u0111a 80%.<\/p>\n<p>Ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ea1o ra n\u1ed9i dung video ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh c\u00f3 li\u00ean quan. \u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh, \u0111\u1ed3 h\u1ecda c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao; \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng d\u1ec5 h\u00ecnh dung c\u00e1ch s\u1eed d\u1ee5ng.<\/p>\n<p>H\u00e3y \u0111\u1eb7t \u0111\u1ecba v\u1ecb c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t ng\u01b0\u1eddi mua h\u00e0ng: m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng th\u00edch vi\u1ec7c c\u1ea7m t\u1eadn tay, nh\u00ecn t\u1eadn m\u1eaft ho\u1eb7c th\u1eadm ch\u00ed s\u1eed d\u1ee5ng th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua. C\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c quan s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y nh\u01b0 th\u1ec3 h\u1ecd \u0111ang \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m\u00a0nh\u1eefng \u0111i\u1ec1u n\u00e0y. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c b\u1ee9c \u1ea3nh v\u1edbi ti\u00eau ch\u00ed: s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u v\u00e0 th\u1eadt chi ti\u1ebft m\u1edbi c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng.<\/p>\n<h2 id=\"5-5-cai-thien-phan-copy\">5. C\u1ea3i thi\u1ec7n ph\u1ea7n copy<\/h2>\n<p>Ph\u1ea7n copy \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ph\u1ea7n n\u1ed9i dung, bao g\u1ed3m to\u00e0n b\u1ed9 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c vi\u1ebft trong trang landing page, \u0111\u1eb7c bi\u1ec7t l\u00e0 ti\u00eau \u0111\u1ec1. Ti\u00eau \u0111\u1ec1\u00a0c\u1ea7n ph\u1ea3i th\u1eadt thu h\u00fat, kh\u00f4ng c\u00f3 l\u1ed7i sai v\u00e0 \u0111\u01b0\u1ee3c vi\u1ebft theo m\u1ed9t c\u00e1ch \u0111\u1ea7y c\u1ea3m x\u00fac c\u0169ng nh\u01b0 c\u00f3 k\u1ebft n\u1ed1i v\u1ec1 m\u1eb7t t\u00e2m l\u00fd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Nh\u1eefng \u0111i\u1ec3m c\u01a1 b\u1ea3n c\u1ee7a ph\u1ea7n copy n\u00ean \u0111\u01b0\u1ee3c l\u00e0m th\u1eadt n\u1ed5i b\u1eadt d\u01b0\u1edbi d\u1ea1ng\u00a0g\u1ea1ch \u0111\u1ea7u d\u00f2ng li\u1ec7t k\u00ea. N\u00f3i chung, ph\u1ea7n copy trong trang landing page s\u1ebd t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng truy c\u1eadp b\u1ea1n h\u01b0\u1edbng t\u1edbi, tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: \u201cH\u1ecd mu\u1ed1n th\u1ea5y g\u00ec khi v\u00e0o landing page?\u201d. \u0110\u00e2y l\u00e0 l\u00fac c\u00e1c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc \u0111\u00f3 ph\u00e1t huy hi\u1ec7u qu\u1ea3.<\/p>\n<h2 id=\"6-kiem-tra-moi-thu\">Ki\u1ec3m tra m\u1ecdi th\u1ee9<\/h2>\n<p>M\u1ecdi thay \u0111\u1ed5i b\u1ea1n th\u1ef1c hi\u1ec7n s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo h\u01b0\u1edbng t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c. Do \u0111\u00f3, thao t\u00e1c ki\u1ec3m tra l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. C\u00f3 2 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 b\u1ea1n th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.<\/p>\n<h3 id=\"6-1-a-b-testing\">A\/B testing<\/h3>\n<p>A\/B testing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m 2 phi\u00ean b\u1ea3n (A v\u00e0 B) v\u1ec1 giao di\u1ec7n ho\u1eb7c c\u00e1ch b\u1ed1 tr\u00ed n\u1ed9i dung, c\u00e1c n\u00fat c\u0103n ch\u1ec9nh \u0111i\u1ec1u h\u01b0\u1edbng, v\u1ecb tr\u00ed \u0111\u1eb7t h\u00ecnh \u1ea3nh, n\u00fat mua h\u00e0ng c\u1ee7a m\u1ed9t website b\u00e1n h\u00e0ng. Do \u0111\u00f3, b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e9p ki\u1ec3m tra 1 ho\u1eb7c 2 ti\u00eau ch\u00ed nh\u01b0 ti\u00eau \u0111\u1ec1 hay call-to-action. Sau khi ki\u1ec3m tra xong, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ki\u1ec3m tra th\u00eam m\u1ed9t l\u1ea7n n\u1eefa ho\u1eb7c chuy\u1ec3n qua m\u1ed9t ti\u00eau ch\u00ed kh\u00e1c.<\/p>\n<h3 id=\"6-2-multivariate-testing\">Multivariate testing<\/h3>\n<p>Multivariate testing cho ph\u00e9p b\u1ea1n ki\u1ec3m tra nhi\u1ec1u bi\u1ebfn \u0111\u1ed3ng th\u1eddi. Tr\u00ean l\u00fd thuy\u1ebft th\u00ec multivariate testing l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a m\u1ed9t chu\u1ed7i c\u00e1c A\/B testing di\u1ec5n ra \u0111\u1ed3ng th\u1eddi. Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t multivariate testing hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn (nh\u01b0 Google v\u00e0 Youtube).<\/p>\n<h2 id=\"7-tam-ket\">T\u1ea1m k\u1ebft<\/h2>\n<p>N\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u1edf landing page kh\u00f4ng cao, b\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i h\u1ee7y b\u1ecf t\u1ea5t c\u1ea3 v\u00e0 l\u00e0m l\u1ea1i t\u1eeb \u0111\u1ea7u. H\u00e3y th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 thay \u0111\u1ed5i nh\u1ecf nh\u01b0ng mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c t\u1edbi ph\u1ea7n copy v\u00e0 call-to-action v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i vi\u1ec7c th\u1ec3 hi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y. B\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1eafn, b\u1ea1n s\u1ebd d\u1ea7n th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng t\u1eebng ng\u00e0y.<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Kissmetric<\/em><\/p>\n<p><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua Landing Page<\/em><\/li>\n<li><em>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean di \u0111\u1ed9ng<\/em><\/li>\n<li><em>C\u00e1c l\u1ed7i c\u01a1 b\u1ea3n khi x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Landing page l\u00e0 m\u1ed9t trang \u0111\u1ed9c l\u1eadp, th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. Landing page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 \u0111\u1ec3\u00a0thu h\u00fat v\u00e0 khi\u1ebfn h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh\u00a0nh\u01b0: \u0110\u1eb7t mua s\u1ea3n ph\u1ea9m \u0110i\u1ec1n th\u00f4ng tin \u0111\u1ec3 nh\u1eadn s\u1ea3n ph\u1ea9m t\u1eb7ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56002"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56002"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56002\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}