{"id":56036,"date":"2023-12-20T16:38:40","date_gmt":"2023-12-20T09:38:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhat-quan-chia-khoa-de-ca-nhan-hoa-va-tuong-tac-hieu-qua.html"},"modified":"2023-12-20T16:38:40","modified_gmt":"2023-12-20T09:38:40","slug":"nhat-quan-chia-khoa-de-ca-nhan-hoa-va-tuong-tac-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhat-quan-chia-khoa-de-ca-nhan-hoa-va-tuong-tac-hieu-qua.html","title":{"rendered":"Nh\u1ea5t qu\u00e1n \u2013 Ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<div id=\"test\"><span style=\"font-weight: 400\">\u0110\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, ph\u1ea7n l\u1edbn c\u00e1c marketer c\u1ed1 g\u1eafng \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c kh\u00e1ch truy c\u1eadp b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd v\u00e0 hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Tuy nhi\u00ean th\u1ebf n\u00e0o l\u00e0 th\u00f4ng \u0111i\u1ec7p ho\u00e0n h\u1ea3o? \u0110\u00e2y m\u1edbi l\u00e0 ph\u1ea7n kh\u00f3 \u0111\u1ec3 tr\u1ea3 l\u1eddi nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mu\u1ed1n c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ph\u1ea3i gi\u1eef cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh.<\/span><\/p>\n<h2 id=\"1-khach-truy-cap-muon-su-doc-dao\"><b>Kh\u00e1ch truy c\u1eadp mu\u1ed1n s\u1ef1 \u0111\u1ed9c \u0111\u00e1o<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng g\u1eedi tin nh\u1eafn \u0111\u1ebfn v\u1edbi h\u00e0ng tri\u1ec7u kh\u00e1ch truy c\u1eadp nh\u01b0ng \u0111\u1ed3ng th\u1eddi vi\u1ec7c th\u1ef1c hi\u1ec7n thao t\u00e1c n\u00e0y m\u1ed9t c\u00e1ch \u1ed3 \u1ea1t c\u0169ng d\u1ec5 m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m ng\u1edb ng\u1ea9n. Nh\u1eefng l\u1ed7i sai do s\u1ef1 c\u1ed1 k\u0129 thu\u1eadt hay kh\u00f4ng \u0111\u01b0\u1ee3c duy\u1ec7t l\u1ea1i n\u1ed9i dung s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3n l\u00fd y\u1ebfu k\u00e9m r\u1ed3i d\u1eabn \u0111\u1ebfn m\u1ea5t ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Kh\u00e1ch truy c\u1eadp mu\u1ed1n c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a \u201cm\u01b0\u1ee3t m\u00e0\u201d v\u00e0 \u0111\u1ed9c \u0111\u00e1o h\u01a1n. H\u1ecd mu\u1ed1n c\u1ea3m th\u1ea5y nh\u01b0 th\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111ang n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1 nh\u00e2n h\u1ecd ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng tin nh\u1eafn nh\u1eadn \u0111\u01b0\u1ee3c nh\u01b0 nh\u1eefng v\u1ecb kh\u00e1ch \u1ea9n danh kh\u00e1c. Facebook \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t \u0111i\u1ec1u n\u00e0y. Khi m\u1ed9t th\u00e0nh vi\u00ean truy c\u1eadp v\u00e0o t\u00e0i kho\u1ea3n, h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u1eddi \u201cCh\u00e0o bu\u1ed5i s\u00e1ng\u201d, \u201cCh\u00e0o bu\u1ed5i tr\u01b0a\u201d ho\u1eb7c l\u00e0 \u201cCh\u00e0o bu\u1ed5i t\u1ed1i\u201d k\u00e8m theo t\u00ean c\u1ee7a m\u00ecnh hi\u1ec7n ngay \u0111\u1ea7u ti\u00ean tr\u00ean News feed, t\u00f9y thu\u1ed9c v\u00e0o kho\u1ea3ng th\u1eddi gian m\u00e0 h\u1ecd \u0111\u0103ng nh\u1eadp.<\/span><\/p>\n<div id=\"attachment_8626\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8626\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/greeting-e1468249291307.jpg\" alt=\"C\u00e1 nh\u00e2n h\u00f3a \u0111\u1ed9c \u0111\u00e1o\" width=\"596\" height=\"303\" title=\"greeting-e1468249291307\"><\/p>\n<p class=\"wp-caption-text\">C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed9c \u0111\u00e1o nh\u01b0 Facebook<\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">C\u00e1 nh\u00e2n h\u00f3a m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 cho ph\u00e9p c\u00e1c marketer nh\u1eafm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean nh\u1eefng ti\u00eau ch\u00ed ch\u00ednh x\u00e1c nh\u01b0 h\u00e0nh vi, ng\u1eef c\u1ea3nh,\u2026 C\u00f3 r\u1ea5t nhi\u1ec1u kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 x\u1ea3y ra, v\u00ec v\u1eady nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m l\u00e0 t\u00ecm ra nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00fang \u0111\u1eafn v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3 thi\u1ebft.<\/span><\/p>\n<div id=\"attachment_8047\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8047\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Gr1_pe_nf_ad2-1.gif\" alt=\"Gr1_pe_nf_ad2\" width=\"596\" height=\"447\" title=\"Gr1_pe_nf_ad2-1\"><\/p>\n<p class=\"wp-caption-text\">Live Chat c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n<h2 id=\"2-nhat-quan-giua-thong-diep-off-site-va-on-site\"><b>Nh\u1ea5t qu\u00e1n gi\u1eefa th\u00f4ng \u0111i\u1ec7p Off-site v\u00e0 On-site<\/b><\/h2>\n<p><span style=\"font-weight: 400\">T\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p off-site \u0111\u1ec1u l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a vi\u1ec7c s\u00e1p nh\u1eadp l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp on-site. Ch\u00ednh v\u00ec th\u1ebf, th\u00f4ng \u0111i\u1ec7p off-site v\u00e0 on-site c\u1ea7n \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi nhau \u0111\u1ec3 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng t\u1eeb Subiz gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch xuy\u00ean su\u1ed1t nh\u1ea5t:<\/span><\/p>\n<h3 id=\"2-1-1-nhat-quan-trong-thiet-ke\">1. Nh\u1ea5t qu\u00e1n trong thi\u1ebft k\u1ebf<\/h3>\n<p>Thi\u1ebft k\u1ebf c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u01b0 v\u0103n b\u1ea3n. \u0110\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bi\u1ebft h\u1ecd \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f9ng m\u1ed9t c\u00f4ng ty tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c nh\u1ea5t qu\u00e1n, t\u1eeb ph\u00f4ng ch\u1eef, m\u00e0u s\u1eafc cho t\u1edbi logo, slogan. B\u1ea1n n\u00ean nh\u1edb, m\u00e0u s\u1eafc c\u00f3 th\u1ec3 l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u2013 y\u1ebfu t\u1ed1 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00ean 80%.<\/p>\n<div id=\"attachment_8627\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8627\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/apple-modern-website-example-e1468248998752.jpg\" alt=\"Nh\u1ea5t qu\u00e1n trong thi\u1ebft k\u1ebf\" width=\"596\" height=\"360\" title=\"apple-modern-website-example-e1468248998752\"><\/p>\n<p class=\"wp-caption-text\">Nh\u1ea5t qu\u00e1n trong thi\u1ebft k\u1ebf gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">Apple l\u00e0 m\u1ed9t minh ch\u1ee9ng kh\u00e1 c\u1ee5 th\u1ec3. M\u00e0u b\u1ea1c c\u1ed5 \u0111i\u1ec3n m\u00e0 h\u1ecd s\u1eed d\u1ee5ng kh\u00f4ng ch\u1ec9 \u1edf tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ngay tr\u00ean c\u00e1c website v\u00e0 t\u1ea1i c\u00e1c c\u1ee7a h\u00e0ng b\u00e0y b\u00e1n c\u1ee7a Apple. Ch\u00ednh v\u00ec th\u1ebf, b\u1ea1n s\u1ebd bi\u1ebft ch\u1eafc ch\u1eafn l\u00e0 m\u00ecnh \u0111ang nh\u00ecn th\u1ea5y Apple b\u1ea5t k\u1ec3 \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, s\u1ea3n ph\u1ea9m, website hay c\u1eeda h\u00e0ng.<\/span><\/p>\n<h3 id=\"2-2-2-nhat-quan-trong-loi-de-nghi\">2. Nh\u1ea5t qu\u00e1n trong l\u1eddi \u0111\u1ec1 ngh\u1ecb<\/h3>\n<p><span style=\"font-weight: 400\">L\u1eddi m\u1eddi online v\u00e0 offline nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ed3ng nh\u1ea5t v\u00ec r\u1ea5t nhi\u1ec1u kh\u00e1ch truy c\u1eadp kh\u00f4ng mua h\u00e0ng online m\u00e0 mua t\u1ea1i c\u1eeda h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ngo\u00e0i ra, th\u1ef1c hi\u1ec7n marketing song song tr\u00ean c\u00e1c k\u00eanh (channel-pairing) c\u0169ng gi\u00fap cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u1ea1t l\u01b0\u1ee3ng reach cao h\u01a1n. Ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c \u0111\u1eb7t hashtag tr\u00ean TVC \u0111\u1ec3 d\u1eabn ng\u01b0\u1eddi xem \u0111\u1ebfn k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i online s\u1ebd gi\u00fap ti\u1ebfp c\u1eadn v\u00e0 m\u1edf r\u1ed9ng l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3.<\/span><\/p>\n<div id=\"attachment_8628\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8628 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Choose_Happiness_London_Coke_596x334-e1468249429506.jpg\" alt=\"\u0110\u1eb7t hashtag tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng\" width=\"596\" height=\"334\" title=\"Choose_Happiness_London_Coke_596x334-e1468249429506\"><\/p>\n<p class=\"wp-caption-text\">\u0110\u1eb7t hashtag tr\u00ean TVC d\u1eabn ng\u01b0\u1eddi xem \u0111\u1ebfn k\u00eanh truy\u1ec1n th\u00f4ng online<\/p>\n<\/div>\n<h3 id=\"2-3-3-nhat-quan-trong-thong-diep-va-su-tuong-tac\">3. Nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/h3>\n<p><span style=\"font-weight: 400\">H\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3. Theo s\u00e1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch truy c\u1eadp s\u1ebd cho b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o \u00fd \u0111\u1ecbnh v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd. V\u00ec th\u1ebf, vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a n\u00ean khai th\u00e1c v\u00e0o nh\u1eefng k\u00ec v\u1ecdng n\u00e0y \u0111\u1ec3 c\u00f3 s\u1ef1 \u0111i\u1ec1u h\u01b0\u1edbng ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 \u00edt l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400\">C\u00f4ng c\u1ee5 A\/B Test cung c\u1ea5p v\u00f4 s\u1ed1 c\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 thi\u1ebft k\u1ebf cho trang profile c\u1ee7a kh\u00e1ch truy c\u1eadp tr\u00ean website c\u1ee7a b\u1ea1n. Nh\u1eefng ti\u00eau ch\u00ed n\u00e0y g\u1ed3m c\u00f3 lo\u1ea1i trang \u0111\u01b0\u1ee3c truy c\u1eadp, l\u01b0\u1ee3ng th\u1eddi gian s\u1eed d\u1ee5ng, l\u01b0\u1ee3ng gi\u1ecf ti\u00eau d\u00f9ng,\u2026 B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o thay \u0111\u1ed5i tr\u00ean h\u00e0nh vi c\u1ee5 th\u1ec3 trong th\u1eddi \u0111i\u1ec3m th\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1 nh\u00e2n h\u00f3a m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/span><\/p>\n<h3 id=\"2-4-4-nhat-quan-trong-thong-diep-va-boi-canh\">4.\u00a0Nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p v\u00e0 b\u1ed1i c\u1ea3nh<\/h3>\n<p><span style=\"font-weight: 400\">S\u1ebd d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u1ea5y d\u1eef li\u1ec7u theo b\u1ed1i c\u1ea3nh h\u01a1n l\u00e0 d\u1eef li\u1ec7u th\u00f4ng tin c\u00e1 nh\u00e2n khi y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp. C\u00e1 nh\u00e2n h\u00f3a d\u1ef1a theo th\u1eddi ti\u1ebft s\u1ebd gi\u00fap cho n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n v\u1edbi th\u1eddi \u0111i\u1ec3m \u0111\u1ea5y. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra th\u00f4ng tin th\u1eddi ti\u1ebft n\u1eafng ch\u00f3i chang trong 2 ng\u00e0y k\u1ebf ti\u1ebfp \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh vi\u1ec7c b\u00e1n k\u00ednh r\u00e2m. \u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n \u0111\u1ed3ng nh\u1ea5t v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y h\u1ee3p l\u00ed khi nh\u1eadn l\u1eddi khuy\u1ebfn ngh\u1ecb t\u1eeb b\u1ea1n.<\/span><\/p>\n<div id=\"attachment_8629\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8629 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/topshop-weather-personalization-e1468249640524.jpg\" alt=\"Nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p v\u00e0 b\u1ed1i c\u1ea3nh\" width=\"596\" height=\"274\" title=\"topshop-weather-personalization-e1468249640524\"><\/p>\n<p class=\"wp-caption-text\">D\u1ef1a v\u00e0o b\u1ed1i c\u1ea3nh th\u1eddi ti\u1ebft \u0111\u1ec3 \u0111\u01b0a ra l\u1eddi m\u1eddi mua h\u00e0ng<\/p>\n<\/div>\n<h2 id=\"3-tong-ket\">T\u1ed5ng k\u1ebft<\/h2>\n<p><span style=\"font-weight: 400\">Marketing ch\u00e9o k\u00eanh lu\u00f4n \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u1ea5t qu\u00e1n. \u0110\u00f3 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c b\u00ea nguy\u00ean c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n hay th\u00f4ng \u0111i\u1ec7p t\u1eeb k\u00eanh n\u00e0y sang k\u00eanh kh\u00e1c, m\u00e0 c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh n\u1ed9i dung ph\u00f9 h\u1ee3p tr\u00ean t\u1eebng k\u00eanh v\u00e0 li\u00ean k\u1ebft c\u00e1c k\u00eanh ch\u1eb7t ch\u1ebd, h\u00e0i h\u00f2a v\u1edbi nhau.<\/span><\/p>\n<p><span style=\"font-weight: 400\">T\u00ednh nh\u1ea5t qu\u00e1n th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh on-site li\u00ean t\u1ee5c v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u1ea3i thi\u1ec7n t\u00ednh nh\u1ea5t qu\u00e1n th\u00f4ng qua c\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 l\u00e0m t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e0 kh\u00f4ng m\u1ea5t th\u00eam \u0111\u1ed3ng ph\u00ed n\u00e0o (mi\u1ec5n l\u00e0 b\u1ea1n c\u00f3 trong tay m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a).<\/span><\/p>\n<p style=\"text-align: right\"><em>Theo Kissmetrics<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>C\u00e1 nh\u00e2n h\u00f3a website \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/em><\/li>\n<li style=\"text-align: left\"><em>5 chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng v\u1edbi website<\/em><\/li>\n<li style=\"text-align: left\"><em>Chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, ph\u1ea7n l\u1edbn c\u00e1c marketer c\u1ed1 g\u1eafng \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c kh\u00e1ch truy c\u1eadp b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd v\u00e0 hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Tuy nhi\u00ean th\u1ebf n\u00e0o l\u00e0 th\u00f4ng \u0111i\u1ec7p ho\u00e0n h\u1ea3o? \u0110\u00e2y m\u1edbi l\u00e0 ph\u1ea7n kh\u00f3 \u0111\u1ec3 tr\u1ea3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56036"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56036"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56036\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}