{"id":56048,"date":"2023-12-20T16:40:43","date_gmt":"2023-12-20T09:40:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/che-bien-marketing-nhu-mot-chuyen-gia-am-thuc.html"},"modified":"2023-12-20T16:40:43","modified_gmt":"2023-12-20T09:40:43","slug":"che-bien-marketing-nhu-mot-chuyen-gia-am-thuc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/che-bien-marketing-nhu-mot-chuyen-gia-am-thuc.html","title":{"rendered":"\u201cCh\u1ebf bi\u1ebfn\u201d marketing nh\u01b0 m\u1ed9t chuy\u00ean gia \u1ea9m th\u1ef1c"},"content":{"rendered":"
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\"Marketing<\/p>\n

Marketing v\u00e0 n\u1ea5u n\u01b0\u1edbng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung h\u01a1n b\u1ea1n ngh\u0129<\/p>\n<\/div>\n

Marketing v\u00e0 n\u1ea5u n\u01b0\u1edbng t\u01b0\u1edfng kh\u00f4ng gi\u1ed1ng m\u00e0 l\u1ea1i gi\u1ed1ng kh\u00f4ng t\u01b0\u1edfng. Ai c\u0169ng c\u00f3 th\u1ec3 n\u1ea5u \u0103n, c\u00f2n chuy\u1ec7n ngon hay d\u1edf l\u1ea1i t\u00f9y thu\u1ed9c v\u00e0o kinh nghi\u1ec7m c\u1ee7a \u0111\u1ea7u b\u1ebfp, nguy\u00ean li\u1ec7u, d\u1ee5ng c\u1ee5 v\u00e0 c\u00f4ng th\u1ee9c. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, ch\u1eb3ng bao gi\u1edd c\u00f3 hai chi\u1ebfn l\u01b0\u1ee3c marketing gi\u1ed1ng nhau ho\u00e0n to\u00e0n. C\u00f9ng tham kh\u1ea3o v\u00e0i tip m\u00e0 Subiz \u0111\u01b0a ra sau \u0111\u00e2y \u0111\u1ec3 t\u1ef1 \u201cch\u1ebf bi\u1ebfn\u201d ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p cho b\u1ea1n nh\u00e9.<\/span><\/p>\n

1. L\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u t\u01b0\u01a1i ngon nh\u1ea5t<\/b><\/b><\/h2>\n

\u0110\u1ec3 c\u00f3 m\u1ed9t m\u00f3n \u0103n tuy\u1ec7t h\u1ea3o nh\u1ea5t \u0111\u1ecbnh kh\u00f4ng th\u1ec3 qua loa trong vi\u1ec7c l\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u. C\u0169ng gi\u1ed1ng nh\u01b0 trang web, email, n\u1ed9i dung, hay b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec n\u1eb1m trong c\u00f4ng vi\u1ec7c marketing c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn th\u1eadt k\u0129 l\u01b0\u1ee1ng.<\/span><\/p>\n

\"L\u1ef1a<\/p>\n

L\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u t\u01b0\u01a1i ngon cho chi\u1ebfn d\u1ecbch marketing<\/p>\n<\/div>\n

N\u1ebfu kh\u00f4ng chu\u1ea9n b\u1ecb \u0111\u01b0\u1ee3c nh\u1eefng nguy\u00ean li\u1ec7u t\u01b0\u01a1i ngon nh\u1ea5t th\u00ec chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n s\u1ebd m\u1ea5t \u0111i s\u1ef1 tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t, v\u00e0 r\u1ed3i r\u01a1i v\u00e0o qu\u00ean l\u00e3ng. C\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i b\u1ecf ra m\u1ed9t kho\u1ea3n l\u1edbn h\u01a1n nh\u01b0ng l\u1ea1i thu v\u1ec1 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mang t\u00ednh l\u00e2u d\u00e0i, t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00ean nh\u1edb r\u1eb1ng: Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e1nh b\u1eadt s\u1ed1 l\u01b0\u1ee3ng. L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing \u0111em l\u1ea1i t\u1ef7 l\u1ec7\u00a0ROI cao nh\u1ea5t ch\u1ee9 kh\u00f4ng ph\u1ea3i chi\u1ebfn l\u01b0\u1ee3c c\u00f3 chi ph\u00ed th\u1ea5p nh\u1ea5t.<\/span><\/p>\n

2. K\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt v\u1edbi khoa h\u1ecdc m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o<\/b><\/h2>\n

B\u1ea3n ch\u1ea5t th\u1ef1c s\u1ef1 c\u1ee7a marketing ch\u00ednh l\u00e0 s\u1ef1 h\u00f2a tr\u1ed9n gi\u1eefa ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc. Marketer gi\u1ecfi nh\u1ea5t l\u00e0 ng\u01b0\u1eddi th\u00e0nh th\u1ee5c c\u1ea3 trong s\u00e1ng t\u1ea1o, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00ednh to\u00e1n, t\u1ed1i \u01b0u h\u00f3a d\u1eef li\u1ec7u.<\/span><\/p>\n

H\u00e3y c\u00f9ng xem x\u00e9t m\u1ed9t chi\u1ebfn d\u1ecbch marketing h\u01b0\u1edbng t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0ng \u0111\u1ea7u. N\u1ebfu kh\u00f4ng c\u00f3 v\u1ebb ngo\u00e0i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf n\u1ed5i b\u1eadt li\u1ec7u r\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 mu\u1ed1n m\u1edf g\u00f3i h\u00e0ng hay email ra \u0111\u1ec3 xem b\u00ean trong c\u00f3 g\u00ec? B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ea5t b\u1ea1i trong vi\u1ec7c ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng c\u0169ng d\u1eabn \u0111\u1ebfn vi\u1ec7c tung ra chi\u1ebfn l\u01b0\u1ee3c sai th\u1eddi \u0111i\u1ec3m trong chu k\u00ec mua s\u1eafm. L\u00e0m ki\u1ec3m tra t\u00ednh li\u00ean quan (relevance check) khi s\u1ea3n xu\u1ea5t n\u1ed9i dung ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng: Li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 quan t\u00e2m kh\u00f4ng? N\u1ed9i dung c\u00f3 \u0111\u1ee7 thuy\u1ebft ph\u1ee5c kh\u00f4ng? T\u00f4i c\u00f3 \u0111ang ti\u1ebfp c\u1eadn h\u1ecd \u0111\u00fang th\u1eddi \u0111i\u1ec3m kh\u00f4ng?<\/span><\/p>\n

3. \u0110\u1eebng qu\u00ean th\u00eam gia v\u1ecb!<\/b><\/h2>\n

V\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, vi\u1ec7c marketing \u0111ang tr\u1edf n\u00ean gi\u1ed1ng nhau h\u01a1n. T\u1eeb d\u1ecbch v\u1ee5 webinar, ebook, hay c\u00e1c \u0111\u1ec1 t\u00e0i tr\u00ean blog d\u01b0\u1eddng nh\u01b0 ch\u1ec9 l\u00e0 sao ch\u00e9p v\u00e0 \u0111\u01b0\u1ee3c d\u00f9ng \u0111i d\u00f9ng l\u1ea1i.<\/span><\/p>\n

D\u00f9 l\u00e0 n\u1ea5u \u0103n hay marketing th\u00ec \u0111i\u1ec1u c\u01a1 b\u1ea3n c\u1ea7n c\u00f3 ch\u00ednh l\u00e0 h\u01b0\u01a1ng v\u1ecb. B\u1ea5t ch\u1ea5p r\u1ee7i ro khi \u0111em s\u00e1ng t\u1ea1o v\u00e0o n\u1ed9i dung, th\u00eam \u201ch\u01b0\u01a1ng li\u1ec7u\u201d v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng b\u00f9 l\u1ea1i chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 c\u00f3 s\u1ee9c l\u00f4i cu\u1ed1n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u00ecm ra \u0111i\u1ec1u l\u00e0m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt v\u00e0 khu\u1ebfch \u0111\u1ea1i n\u00f3 l\u00ean.<\/span><\/p>\n

\"Th\u00eam<\/p>\n

Th\u00eam gia v\u1ecb cho chi\u1ebfn d\u1ecbch marketing tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t<\/p>\n<\/div>\n

\u0110\u1ed3ng th\u1eddi, c\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng b\u1ea1n s\u1ebd kh\u00f4ng th\u00edch m\u1ed9t m\u00f3n \u0103n c\u00f3 qu\u00e1 nhi\u1ec1u gia v\u1ecb. Trong marketing, s\u00e1ng t\u1ea1o c\u1ea7n d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c \u0111\u00edch. S\u1ef1 c\u00e2n b\u1eb1ng h\u1ee3p l\u00ed s\u1ebd cho ra l\u00f2 s\u1ea3n ph\u1ea9m c\u00f3 h\u01b0\u01a1ng v\u1ecb tuy\u1ec7t h\u1ea3o v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb.<\/span><\/p>\n

4. T\u1ea1o ra tr\u1ea3i nghi\u1ec7m<\/b><\/h2>\n

Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng quan tr\u1ecdng nh\u01b0 s\u1ea3n ph\u1ea9m, v\u00e0 tr\u1ea3i nghi\u1ec7m n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb nh\u1eefng \u0111i\u1ec1u t\u01b0\u1edfng ch\u1eebng nh\u1ecf nh\u1eb7t nh\u1ea5t: th\u00f4ng \u0111i\u1ec7p b\u1ea1n truy\u1ec1n t\u1ea3i, s\u1ef1 ch\u0103m ch\u00fat \u0111\u1ebfn t\u1eebng chi ti\u1ebft, gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c\/ ni\u1ec1m vui m\u00e0 b\u1ea1n mu\u1ed1n \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ch\u1ec9 mong mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m. \u201cN\u1ebfu b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, b\u1ea1n ch\u1ec9 c\u00f3 kh\u00e1ch h\u00e0ng trong h\u00f4m nay. Nh\u01b0ng n\u1ebfu b\u1ea1n gi\u00fap \u0111\u1ee1 m\u1ed9t ai \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 h\u1ecd su\u1ed1t c\u1ea3 cu\u1ed9c \u0111\u1eddi.\u201d<\/span><\/p>\n

Ch\u1eb3ng ai th\u00edch b\u1ecb spam hay ch\u00e0o h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i. H\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u, \u0111\u01b0\u1ee3c hi\u1ec3u, v\u00e0 \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng. L\u1ea7n t\u1edbi khi b\u1ea1n mu\u1ed1n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn v\u1edbi kh\u00e1ch h\u00e0ng b\u1ea1n h\u00e3y th\u1eed xem x\u00e9t v\u00e0i \u0111i\u1ec1u sau:<\/span><\/p>\n

    \n
  • M\u1ed9t \u0111i\u1ec1u b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u01b0\u1ee3c t\u1eeb chi\u1ebfn d\u1ecbch\/ n\u1ed9i dung n\u00e0y?<\/span><\/li>\n
  • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra 1 tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb v\u1edbi t\u1ea5t c\u1ea3 c\u1ea3m nh\u1eadn c\u1ee7a m\u00ecnh?<\/span><\/li>\n
  • B\u1ea1n c\u00f3 \u0111ang l\u01b0\u1ee3c b\u1ecf h\u1ebft c\u00e1c t\u1eeb th\u00f4ng d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra n\u1ed9i dung ng\u1eafn g\u1ecdn x\u00fac t\u00edch nh\u1ea5t?<\/span><\/li>\n
  • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0a n\u1ed9i dung c\u00e0ng d\u1ec5 hi\u1ec3u v\u00e0 h\u1eefu \u00edch c\u00e0ng t\u1ed1t cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh?<\/span><\/li>\n<\/ul>\n
    \"T\u1ea1o<\/p>\n

    Mang tr\u1ea3i nghi\u1ec7m th\u1ef1c nh\u1ea5t t\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 chi\u1ebfn d\u1ecbch Sprite Shower<\/p>\n<\/div>\n

    5. Chi ti\u1ebft t\u1ea1o n\u00ean kh\u00e1c bi\u1ec7t<\/b><\/h2>\n

    Gi\u1ed1ng nh\u01b0 y\u1ebfu t\u1ed1 \u0111\u1ec3 t\u1ea1o ra m\u00f3n \u0103n ngon, marketing c\u0169ng c\u1ea7n \u0111\u1ebfn s\u1ef1 t\u1ec9 m\u1ec9. Trong marketing, t\u1ec9 m\u1ec9 l\u00e0 \u1edf vi\u1ec7c l\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh g\u1ed1c thay v\u00ec c\u1eaft d\u00e1n t\u1eeb nh\u1eefng h\u00ecnh \u1ea3nh m\u1eabu; t\u1ec9 m\u1ec9 l\u00e0 \u1edf font ch\u1eef, m\u00e0u s\u1eafc b\u1ea1n s\u1eed d\u1ee5ng v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong l\u00fac truy\u1ec1n t\u1ea3i. B\u1ea1n c\u00f3 th\u1ec3 b\u1ecb bu\u1ed9c ph\u1ea3i d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian lo li\u1ec7u nh\u1eefng th\u1ee9 to l\u1edbn h\u01a1n nh\u01b0 chi\u1ebfn d\u1ecbch, website hay ngu\u1ed3n, nh\u01b0ng n\u00ean nh\u1edb r\u1eb1ng, n\u1ebfu kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ebfn chi ti\u1ebft, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng th\u1ec3 ph\u00e2n bi\u1ec7t n\u1ed5i b\u1ea1n v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c h\u1ecd \u0111\u00e3 tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n

    Ngh\u0129 l\u1ea1i v\u1ec1 nh\u1eefng s\u1ef1 ki\u1ec7n b\u1ea1n \u0111\u00e3 t\u1eebng tham d\u1ef1, th\u01b0\u1eddng b\u1ea1n s\u1ebd d\u1ec5 nh\u1edb ra b\u1ed1 c\u1ee5c, \u00e1nh s\u00e1ng v\u00e0 th\u1eadm ch\u00ed l\u00e0 m\u00f9i h\u01b0\u01a1ng h\u01a1n l\u00e0 nh\u1edb ch\u00ednh x\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn. B\u1ea1n c\u00f3 ch\u00fa tr\u1ecdng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 chi ti\u1ebft n\u00e0y kh\u00f4ng? H\u00e3y \u0111\u00e0o s\u00e2u \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho nh\u1eefng chi ti\u1ebft tuy nh\u1ecf nh\u01b0ng \u0111\u00e1ng nh\u1edb.<\/span><\/p>\n

    T\u1ed5ng k\u1ebft<\/strong><\/h2>\n

    M\u00f9a m\u1edbi s\u1ebd mang \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i v\u00e0 kh\u01a1i ngu\u1ed3n \u00fd t\u01b0\u1edfng trong b\u1ea1n. H\u00e3y t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c nh\u1eefng \u00fd t\u01b0\u1edfng hay nh\u1ea5t b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c trong cu\u1ed9c s\u1ed1ng (ch\u1eb3ng h\u1ea1n nh\u01b0 n\u1ea5u n\u01b0\u1edbng) \u0111\u1ec3 l\u00e0m cho c\u00f4ng vi\u1ec7c marketing c\u1ee7a b\u1ea1n th\u1eadt s\u1ef1 tuy\u1ec7t v\u1eddi.<\/span><\/strong><\/p>\n

    Theo Convinceandconvert<\/i><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

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    • 7 tips t\u1ea1o n\u1ed9i dung khi b\u1ea1n thi\u1ebfu th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c<\/em><\/li>\n
    • B\u00ed quy\u1ebft t\u1ea1o \u201chi\u1ec7u \u1ee9ng lan truy\u1ec1n\u201d cho content marketing<\/em><\/li>\n
    • \u0110\u1ec3 kh\u00e1ch h\u00e0ng l\u00e0m marketing thay b\u1ea1n<\/i><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Marketing v\u00e0 n\u1ea5u n\u01b0\u1edbng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m chung h\u01a1n b\u1ea1n ngh\u0129 Marketing v\u00e0 n\u1ea5u n\u01b0\u1edbng t\u01b0\u1edfng kh\u00f4ng gi\u1ed1ng m\u00e0 l\u1ea1i gi\u1ed1ng kh\u00f4ng t\u01b0\u1edfng. Ai c\u0169ng c\u00f3 th\u1ec3 n\u1ea5u \u0103n, c\u00f2n chuy\u1ec7n ngon hay d\u1edf l\u1ea1i t\u00f9y thu\u1ed9c v\u00e0o kinh nghi\u1ec7m c\u1ee7a \u0111\u1ea7u b\u1ebfp, nguy\u00ean li\u1ec7u, d\u1ee5ng c\u1ee5 v\u00e0 c\u00f4ng th\u1ee9c. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, ch\u1eb3ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56048"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56048"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56048\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}