{"id":5606,"date":"2023-11-29T22:08:11","date_gmt":"2023-11-29T22:08:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5606"},"modified":"2023-12-15T00:23:04","modified_gmt":"2023-12-15T00:23:04","slug":"11-bi-quyet-vang-thu-hoi-no-cho-doanh-nghiep-ma-ban-nen-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/11-bi-quyet-vang-thu-hoi-no-cho-doanh-nghiep-ma-ban-nen-biet.html","title":{"rendered":"11 B\u00ed Quy\u1ebft \u201cV\u00e0ng\u201d Thu H\u1ed3i N\u1ee3 Cho Doanh Nghi\u1ec7p M\u00e0 B\u1ea1n N\u00ean Bi\u1ebft"},"content":{"rendered":"

1.\u00a0 Thu h\u1ed3i n\u1ee3 l\u00e0 g\u00ec v\u00e0 \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c thu h\u1ed3i n\u1ee3?<\/b><\/h2>\n

\u2013\u00a0\u00a0Thu h\u1ed3i n\u1ee3 l\u00e0<\/b>\u00a0vi\u1ec7c m\u00e0 ch\u1ee7 n\u1ee3 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh thanh to\u00e1n c\u00e1c kho\u1ea3n ti\u1ec1n, t\u00e0i s\u1ea3n kh\u00e1c \u0111\u1ebfn h\u1ea1n ho\u1eb7c \u0111\u00e3 qu\u00e1 h\u1ea1n theo h\u1ee3p \u0111\u1ed3ng \u0111\u00e3 th\u1ecfa thu\u1eadn.<\/p>\n

\u2013\u00a0\u00a0\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c thu h\u1ed3i c\u00f4ng n\u1ee3<\/b><\/p>\n

Nh\u1eb1m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 l\u00e0nh m\u1ea1nh v\u00e0 an to\u00e0n v\u1ec1 t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty, doanh nghi\u1ec7p. Ngo\u00e0i ra, gi\u00fap v\u1eadn h\u00e0nh b\u1ed9 m\u00e1y ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 tr\u00e1nh r\u1ee7i ro trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

2.\u00a0 C\u00e1c h\u00ecnh th\u1ee9c thu h\u1ed3i n\u1ee3<\/b><\/h2>\n

Hi\u1ec7n nay, \u0111\u00e3 c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c thu h\u1ed3i n\u1ee3 kh\u00e1c nhau. Nh\u01b0ng \u1edf m\u1ed7i h\u00ecnh th\u1ee9c l\u1ea1i c\u00f3 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c nhau. V\u00ec th\u1ebf, b\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 v\u1eadn d\u1ee5ng c\u00e1c c\u00e1ch th\u1ee9c thu h\u1ed3i n\u1ee3 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c thu h\u1ed3i n\u1ee3<\/b><\/p>\n

Hi\u1ec7n nay, c\u00f3 hai h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn \u0111\u00f3 l\u00e0: b\u1eb1ng ph\u00e1p l\u00fd v\u00e0 qua th\u01b0\u01a1ng l\u01b0\u1ee3ng.<\/p>\n

a) Thu h\u1ed3i n\u1ee3 b\u1eb1ng ph\u00e1p l\u00fd<\/b><\/h3>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c thu h\u1ed3i c\u00e1c kho\u1ea3n n\u1ee3 b\u1eb1ng vi\u1ec7c th\u1ef1c hi\u1ec7n theo c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt, c\u0103n c\u1ee9 v\u00e0o c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ee7a h\u1ee3p \u0111\u1ed3ng\/th\u1ecfa thu\u1eadn \u0111\u00e3 k\u00fd k\u1ebft gi\u1eefa c\u00e1c b\u00ean \u0111\u1ec3 bu\u1ed9c kh\u00e1ch n\u1ee3 th\u1ef1c hi\u1ec7n ngh\u0129a v\u1ee5 tr\u1ea3 n\u1ee3.<\/p>\n

C\u00e1ch\u00a0thu h\u1ed3i c\u00f4ng n\u1ee3<\/b>\u00a0b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p ph\u00e1p l\u00fd bao g\u1ed3m: Kh\u1edfi ki\u1ec7n ho\u1eb7c T\u1ed1 gi\u00e1c th\u00f4ng qua th\u1ee7 t\u1ee5c t\u1ed1 t\u1ee5ng t\u1ea1i T\u00f2a \u00e1n ho\u1eb7c ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng \u0111\u1ec3 bu\u1ed9c kh\u00e1ch n\u1ee3 ph\u1ea3i th\u1ef1c hi\u1ec7n ngh\u0129a v\u1ee5 tr\u1ea3 n\u1ee3.<\/p>\n

b) Thu h\u1ed3i n\u1ee3 qua th\u01b0\u01a1ng l\u01b0\u1ee3ng<\/b><\/h3>\n

L\u00e0 h\u00ecnh th\u1ee9c thu h\u1ed3i c\u00e1c kho\u1ea3n n\u1ee3 b\u1eb1ng k\u1ef9 n\u0103ng th\u00f4ng qua vi\u1ec7c t\u00e1c \u0111\u1ed9ng t\u1edbi kh\u00e1ch h\u00e0ng n\u1ee3 v\u1ec1 m\u1eb7t t\u00e2m l\u00fd, t\u00ecnh c\u1ea3m. Nh\u01b0ng \u0111\u1ed3ng th\u1eddi v\u1eabn \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c giai \u0111o\u1ea1n\u00a0thu h\u1ed3i n\u1ee3\u00a0<\/b>qua th\u01b0\u01a1ng l\u01b0\u1ee3ng g\u1ed3m:<\/p>\n

    \n
  • Chu\u1ea9n b\u1ecb \u0111\u00e0m ph\u00e1n<\/b><\/li>\n<\/ul>\n

    Giai \u0111o\u1ea1n n\u00e0y g\u1ed3m c\u00f3: nghi\u00ean c\u1ee9u h\u1ed3 s\u01a1, \u0111\u00e1nh gi\u00e1 h\u1ed3 s\u01a1, t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch n\u1ee3, \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau v\u00e0 c\u00e1c quy tr\u00ecnh \u0111\u00e0m ph\u00e1n.<\/p>\n

      \n
    • Ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch n\u1ee3<\/b><\/li>\n<\/ul>\n

      Bao g\u1ed3m: g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, email, \u0111\u1eb7t l\u1ecbch h\u1eb9n l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch n\u1ee3.<\/p>\n

      H\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p trong qu\u00e1 tr\u00ecnh ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch n\u1ee3 th\u01b0\u1eddng k\u00e9o d\u00e0i. V\u00ec th\u1ebf, m\u1ed7i qu\u00e1 tr\u00ecnh th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi kh\u00e1ch n\u1ee3 \u0111\u1ec1u r\u1ea5t quan tr\u1ecdng.<\/p>\n

      11 b\u00ed quy\u1ebft thu h\u1ed3i n\u1ee3 cho doanh nghi\u1ec7p<\/b><\/h2>\n

      Sau \u0111\u00e2y l\u00e0 11\u00a0b\u00ed quy\u1ebft thu h\u1ed3i n\u1ee3<\/b>, \u0111\u1ec3 nh\u1eb1m \u0111\u1ea3m b\u1ea3o d\u00f2ng ti\u1ec1n c\u1ee7a c\u00f4ng ty doanh nghi\u1ec7p kh\u00f4ng b\u1ecb t\u1eafc ngh\u1ebdn<\/p>\n

      1. So\u1ea1n th\u1ea3o m\u1ed9t ch\u00ednh s\u00e1ch chi tr\u1ea3 r\u00f5 r\u00e0ng<\/b><\/h3>\n

      Nh\u1eb1m \u0111\u1ec3 h\u1ea1n ch\u1ebf nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh: y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng k\u00fd th\u1ecfa thu\u1eadn, quy \u0111\u1ecbnh v\u1ec1 vi\u1ec7c thanh to\u00e1n b\u1eaft bu\u1ed9c ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u00fang h\u1ea1n v\u00e0 n\u00eau r\u00f5 m\u1ee9c ph\u1ea1t kh\u00e1ch h\u00e0ng ph\u1ea3i ch\u1ecbu khi thanh to\u00e1n ch\u1eadm.<\/p>\n

      2. Th\u1ec3 hi\u1ec7n ng\u00e0y c\u1ee5 th\u1ec3 trong ho\u00e1 \u0111\u01a1n c\u1ee7a b\u1ea1n<\/b><\/h3>\n

      V\u00ed d\u1ee5 nh\u01b0 c\u1ee5m \u201cchi tr\u1ea3 trong v\u00f2ng 30 ng\u00e0y\u201d s\u1ebd k\u00e9m kh\u1eb3ng \u0111\u1ecbnh h\u01a1n c\u1ee5m \u201ch\u1ea1n ch\u00f3t v\u00e0o ng\u00e0y 30\/5\u201d.<\/p>\n

      3. Thi\u1ebft l\u1eadp m\u1ed9t quy tr\u00ecnh thu h\u1ed3i n\u1ee3 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/b><\/h3>\n

      C\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1 nh\u00e2n n\u00e0o s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng. C\u0169ng nh\u01b0 quy \u0111\u1ecbnh r\u00f5 th\u1eddi gian v\u00e0 c\u00e1ch th\u1ee9c cho vi\u1ec7c g\u1eedi th\u01b0 nh\u1eafc nh\u1edf hay c\u00e1c cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i. C\u00e1c nh\u00e2n vi\u00ean c\u1ea7n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c thu h\u1ed3i n\u1ee3 ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n coi \u0111\u00f3 l\u00e0 m\u1ed9t vi\u1ec7c ki\u00eam nhi\u1ec7m.<\/p>\n

      4. Email ho\u00e1 \u0111\u01a1n cho kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

      B\u1ea1n n\u00ean email h\u00f3a \u0111\u01a1n cho kh\u00e1ch h\u00e0ng thay v\u00ec g\u1eedi qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n. M\u1ee5c \u0111\u00edch \u0111\u1ec3 r\u00fat ng\u1eafn \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh thu h\u1ed3i.<\/p>\n

      5. \u0110i\u1ec7n tho\u1ea1i v\u00e0 g\u1eb7p tr\u1ef1c ti\u1ebfp\u00a0<\/b><\/h3>\n

      Khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u1ec3 email kh\u00f4ng ph\u1ea3n h\u1ed3i qu\u00e1 l\u00e2u th\u00ec b\u1ea1n h\u00e3y nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i l\u00ean v\u00e0 h\u1eb9n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 trao \u0111\u1ed5i.<\/p>\n

      Tr\u01b0\u1edbc khi g\u1ecdi cho kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean xem l\u1ea1i to\u00e0n b\u1ed9 l\u1ecbch s\u1eed giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng n\u00e0y. N\u00ean \u0111\u1ec3 c\u00e1c th\u00f4ng tin n\u00e0y k\u1ebf b\u00ean \u0111\u1ec3 tham kh\u1ea3o ngay khi b\u1ea1n g\u1ecdi \u0111ang trao \u0111\u1ed5i.<\/p>\n

      6. Tr\u00ecnh b\u00e0y m\u1ee5c \u0111\u00edch c\u1ee7a cu\u1ed9c g\u1ecdi<\/b><\/h3>\n

      Ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng, b\u1ea1n \u0111ang n\u00f3i chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng quy\u1ebft \u0111\u1ecbnh chi tr\u1ea3. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 g\u1eb7p tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c v\u1edbi ng\u01b0\u1eddi \u0111\u00f3, h\u00e3y tr\u00ecnh b\u00e0y th\u1eadt ng\u1eafn g\u1ecdn m\u1ee5c \u0111\u00edch c\u1ee7a cu\u1ed9c g\u1ecdi v\u00e0 h\u1ea1n ch\u00f3t thanh to\u00e1n. Y\u00eau c\u1ea7u ng\u01b0\u1eddi th\u01b0 k\u00fd ghi ch\u00fa l\u1ea1i th\u00f4ng tin cu\u1ed9c g\u1ecdi c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c nh\u1eadn l\u1ea1i th\u00f4ng tin.<\/p>\n

      7. Lu\u00f4n gi\u1eef b\u00ecnh t\u0129nh v\u00e0 chuy\u00ean nghi\u1ec7p<\/b><\/h3>\n

      \u0110\u00e2y l\u00e0 m\u1ed9t giao d\u1ecbch kinh doanh, kh\u00e1ch h\u00e0ng n\u1ee3 b\u1ea1n ti\u1ec1n, \u0111\u1eebng la h\u00e9t hay \u0111e do\u1ea1.<\/p>\n

      8. \u0110\u00f2i h\u1ecfi cam k\u1ebft ch\u00ednh x\u00e1c<\/b><\/h3>\n

      B\u1ea1n n\u00ean y\u00eau c\u1ea7u th\u1eddi gian m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. Kh\u00f4ng n\u00ean \u0111\u1ec3 kh\u00e1ch h\u00e0ng k\u1ebft th\u00fac cu\u1ed9c trao \u0111\u1ed5i m\u1ed9t c\u00e1ch qua loa \u201cT\u00f4i s\u1ebd g\u1eedi trong v\u00e0i ng\u00e0y t\u1edbi\u201d. Ti\u1ebfp sau \u0111\u00f3, h\u00e3y l\u1eadp l\u1ea1i c\u00e1c cam k\u1ebft \u0111\u1ec3 x\u00e1c nh\u1eadn v\u00e0 tr\u00e1nh nguy c\u01a1 hi\u1ec3u nh\u1ea7m.<\/p>\n

      9. Lu\u00f4n lu\u00f4n l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng t\u00e0i li\u1ec7u m\u1ecdi giao d\u1ecbch<\/b><\/h3>\n

      L\u01b0u tr\u1eef giao d\u1ecbch c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 email, th\u01b0, cu\u1ed9c g\u1ecdi,\u2026 B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ebfn nh\u1eefng th\u1ee9 n\u00e0y cho vi\u1ec7c tranh t\u1ee5ng sau n\u00e0y.<\/p>\n

      10. Lu\u00f4n lu\u00f4n theo d\u00f5i khi kh\u00e1ch h\u00e0ng t\u1eeb ch\u1ed1i t\u00f4n tr\u1ecdng cam k\u1ebft chi tr\u1ea3<\/b><\/h3>\n

      H\u00e3y y\u00eau c\u1ea7u r\u00f5 r\u00e0ng v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 chi tr\u1ea3 \u0111\u00fang th\u1eddi h\u1ea1n v\u00e0 c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ng\u00e0y b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c thanh to\u00e1n.<\/p>\n

      11. N\u00ean thu\u00ea m\u1ed9t t\u1ed5 ch\u1ee9c chuy\u00ean thu n\u1ee3<\/b><\/h3>\n

      N\u1ebfu \u0111\u00e3 qu\u00e1 h\u1ea1n thanh to\u00e1n 90 ng\u00e0y v\u00e0 t\u00e0i kho\u1ea3n n\u00e0y b\u1ecb tr\u01b0\u1ee3t gi\u00e1 v\u1edbi t\u1ef7 l\u1ec7 15%\/th\u00e1ng th\u00ec b\u1ea1n n\u00ean y\u00eau c\u1ea7u m\u1ed9t t\u1ed5 ch\u1ee9c chuy\u00ean thu n\u1ee3 \u0111\u1ee9ng ra \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

      1.\u00a0 Thu h\u1ed3i n\u1ee3 l\u00e0 g\u00ec v\u00e0 \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c thu h\u1ed3i n\u1ee3? \u2013\u00a0\u00a0Thu h\u1ed3i n\u1ee3 l\u00e0\u00a0vi\u1ec7c m\u00e0 ch\u1ee7 n\u1ee3 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh thanh to\u00e1n c\u00e1c kho\u1ea3n ti\u1ec1n, t\u00e0i s\u1ea3n kh\u00e1c \u0111\u1ebfn h\u1ea1n ho\u1eb7c \u0111\u00e3 qu\u00e1 h\u1ea1n theo h\u1ee3p \u0111\u1ed3ng \u0111\u00e3 th\u1ecfa thu\u1eadn. \u2013\u00a0\u00a0\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c thu h\u1ed3i c\u00f4ng n\u1ee3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,233],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5606"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5606"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5606\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}