{"id":56066,"date":"2023-12-20T16:44:43","date_gmt":"2023-12-20T09:44:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/them-gia-vi-de-noi-dung-cua-ban-bot-te-nhat.html"},"modified":"2023-12-20T16:44:43","modified_gmt":"2023-12-20T09:44:43","slug":"them-gia-vi-de-noi-dung-cua-ban-bot-te-nhat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/them-gia-vi-de-noi-dung-cua-ban-bot-te-nhat.html","title":{"rendered":"Th\u00eam \u201cgia v\u1ecb\u201d \u0111\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n b\u1edbt t\u1ebb nh\u1ea1t"},"content":{"rendered":"
Content Marketing lu\u00f4n \u0111em \u0111\u1ebfn cho b\u1ea1n nhi\u1ec1u th\u1eed th\u00e1ch, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi l\u00e0m \u0111ang kinh doanh m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn. Tuy nhi\u00ean, ngay c\u1ea3 khi b\u1ea1n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m, lu\u1eadt ph\u00e1p hay k\u1ebf to\u00e1n, v\u1eabn c\u00f3 nh\u1eefng c\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung\u00a0m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Nh\u1eadn bi\u1ebft v\u1ecb th\u1ebf \u0111\u1ed9c t\u00f4n<\/h2>\n

L\u00e0 m\u1ed9t marketer ph\u1ee5 tr\u00e1ch m\u1ea3ng n\u1ed9i dung, h\u1eb3n s\u1ebd c\u00f3 l\u00fac b\u1ea1n mong m\u00ecnh l\u00e0m vi\u1ec7c \u1edf m\u1ed9t ng\u00e0nh th\u00fa v\u1ecb h\u01a1n, nh\u01b0 th\u1eddi trang hay du l\u1ecbch. Nh\u01b0ng \u0111i\u1ec3m t\u00edch c\u1ef1c l\u00e0, b\u1ea1n s\u1ebd g\u1eb7p \u00edt \u0111\u1ed1i th\u1ee7 h\u01a1n, do \u0111\u00f3 d\u1ec5 d\u00e0ng tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 ghi d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5, trong c\u00f4ng nghi\u1ec7p s\u1ea3n xu\u1ea5t c\u00e1c thi\u1ebft b\u1ecb gia d\u1ee5ng c\u00f3 ch\u1ee9c n\u0103ng l\u00e0m s\u1ea1ch nh\u00e0 c\u1eeda, c\u00f4ng ty Bissell \u0111\u00e3 c\u1ef1c k\u1ef3 s\u00e1ng t\u1ea1o khi ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng \u0111i m\u1edbi. Thay v\u00ec l\u00e3ng ph\u00ed th\u1eddi gian \u0111\u1ec3 gi\u1ea3i th\u00edch cho kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng th\u1ee9 h\u1ecd kh\u00f4ng th\u1ef1c s\u1ef1 quan t\u00e2m nh\u01b0 m\u00e1y h\u00fat ch\u00e2n kh\u00f4ng, h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch l\u1edbn xung quanh vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1eddi gian t\u1ed1t h\u01a1n. H\u1ecd truy\u1ec1n t\u1ea3i t\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng \u0111i\u1ec7p: b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u00e1y h\u00fat ch\u00e2n kh\u00f4ng m\u1edbi, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 l\u00e0m c\u00e1c vi\u1ec7c kh\u00e1c nh\u01b0 d\u00e0nh th\u1eddi gian cho gia \u0111\u00ecnh hay \u0111i du l\u1ecbch.<\/p>\n

\"Captura-de-pantalla-2015-10-11-a-las-11.53.20-a.m.\"<\/p>\n

Cu\u1ed9c thi c\u1ee7a Bissell<\/p>\n<\/div>\n

Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 c\u00f3 hi\u1ec7u qu\u1ea3. Cu\u1ed9c thi \u201cM\u00f3n qu\u00e0 th\u1eddi gian\u201d \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m l\u1edbn t\u1eeb ng\u01b0\u1eddi d\u00f9ng Facebook.<\/p>\n

S\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u1ed9c nh\u1ea5t<\/h2>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty thu\u1ed9c l\u0129nh v\u1ef1c B2B, s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 c\u00e1c c\u00f4ng ty n\u00e0y s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 t\u00ednh chuy\u00ean m\u00f4n h\u00f3a thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 n\u1ec1n t\u1ea3ng email marketing Mailchimp. H\u1ecd th\u01b0\u1eddng xuy\u00ean d\u00f9ng kh\u1ea3 n\u0103ng th\u1ed1ng k\u00ea t\u1ec9 l\u1ec7 m\u1edf email \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng b\u00e1o c\u00e1o mang t\u00ednh so s\u00e1nh hi\u1ec7u qu\u1ea3.<\/p>\n

M\u1ed9t c\u00e1ch kh\u00e1c b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng\u00a0th\u00f4ng tin \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 l\u00e0 cho \u0111\u0103ng t\u1ea3i c\u00e1c b\u00e0i b\u00e1o ho\u1eb7c \u1ea5n ph\u1ea9m li\u00ean quan \u0111\u1ebfn c\u00e1c b\u00ed k\u00edp d\u1ea1ng \u201cL\u00e0m th\u1ebf n\u00e0o?\u201d H\u00e3y nh\u1edb, \u0111\u1eebng bao gi\u1edd d\u1ec5 d\u00e0ng cho \u0111i nh\u1eefng th\u00f4ng tin qu\u00fd b\u00e1u n\u00e0y m\u00e0 h\u00e3y s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 m\u1ed9t \u201cm\u1ed3i nh\u1eed\u201d kh\u00e9o l\u00e9o l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai.<\/p>\n

Lexar l\u00e0 m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t chip b\u1ed9 nh\u1edb. H\u1ecd \u0111\u00e3 \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc n\u00e0y v\u00e0o vi\u1ec7c cho ra \u0111\u1eddi nh\u1eefng video n\u00f3i v\u1ec1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng cho ng\u01b0\u1eddi xem.<\/p>\n

T\u1ea1o Infographic<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u1edbi ph\u1ea7n \u0111\u00f4ng kh\u00e1ch h\u00e0ng b\u1eb1ng Infographic. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c Subiz th\u01b0\u1eddng xuy\u00ean \u00e1p d\u1ee5ng. Thay v\u00ec c\u00e1c b\u00e0i \u0111\u0103ng d\u1ea1ng ch\u1eef th\u00f4ng th\u01b0\u1eddng, m\u1ed9t b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ea1ng Infographic s\u1ebd khi\u1ebfn cho c\u00e1c n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u1edf n\u00ean sinh \u0111\u1ed9ng, b\u1eaft m\u1eaft v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng h\u01a1n nhi\u1ec1u.<\/p>\n

Infographic c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u th\u1ed1ng k\u00ea. Nh\u1eefng th\u00f4ng tin mang t\u00ednh ch\u1ea5t \u201cs\u1ef1 th\u1ef1c\u201d (facts) v\u00e0 con s\u1ed1 (figures) c\u00f3 th\u1ec3 s\u1ebd ch\u1eb3ng \u0111em \u0111\u1ebfn m\u1ed9t ch\u00fat th\u00fa v\u1ecb n\u00e0o, tuy nhi\u00ean v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a Infographic, b\u1ea1n ch\u1ec9 c\u1ea7n b\u1ecf m\u1ed9t ch\u00fat th\u1eddi gian \u0111\u1ec3 \u201cbi\u1ebfn h\u00f3a\u201d t\u1eeb c\u00e1c b\u1ea3n b\u00e1o c\u00e1o th\u00f4ng th\u01b0\u1eddng tr\u1edf n\u00ean tr\u1ef1c quan \u0111\u1ea7y h\u1ea5p d\u1eabn. C\u00e1c d\u1eef li\u1ec7u n\u00e0y c\u0169ng s\u1ebd \u0111em \u0111\u1ebfn t\u00ednh x\u00e1c \u0111\u00e1ng cho n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n

\"10Seotrickforpinterest\"<\/p>\n

Infographic \u201cSEO l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh\u201d c\u1ee7a Subiz<\/p>\n<\/div>\n

Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi<\/h2>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u1ec3 khi\u1ebfn cho c\u00e1c n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t \u0111\u00f3 l\u00e0 h\u00e3y tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 ph\u1ea7n \u0111\u00f4ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111ang m\u1eafc\u00a0ph\u1ea3i. B\u1eb1ng c\u00e1ch cung c\u1ea5p gi\u1ea3i ph\u00e1p v\u00e0 nh\u1eefng insight \u0111\u1ed9c \u0111\u00e1o, c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh c\u00e1i t\u00ean \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn \u0111\u1ea7u ti\u00ean b\u1ea5t c\u1ee9 khi n\u00e0o kh\u00e1ch h\u00e0ng g\u1eb7p v\u1ea5n \u0111\u1ec1 trong t\u01b0\u01a1ng lai.<\/p>\n

H\u00e3y xem v\u00ed d\u1ee5 c\u1ee7a Chipotle Mexican Grill. H\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ed9t \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i v\u00e0 video t\u00ean l\u00e0 Scarecrow thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 th\u00edch. B\u1eb1ng c\u00e1ch th\u1eed th\u00e1ch h\u1ecd mang nh\u1eefng \u0111\u1ed3 \u0103n th\u1ef1c s\u1ef1 t\u1edbi m\u1ecdi ng\u01b0\u1eddi, t\u00ean c\u00f4ng ty nhanh ch\u00f3ng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong cu\u1ed9c tranh lu\u1eadn to\u00e0n c\u1ea7u v\u1ec1 nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u1ef1c ph\u1ea9m bi\u1ebfn \u0111\u1ed5i gen \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

\"Captura-de-pantalla-2015-10-11-a-las-11.56.43-a.m.-1024x490\"<\/p>\n

Game \u0111\u01b0\u1ee3c ph\u00e1t minh b\u1edfi Chipotle Mexican Grill<\/p>\n<\/div>\n

Lu\u00f4n ph\u00f9 h\u1ee3p<\/h2>\n

C\u00f3 ph\u1ea3i b\u1ea1n lu\u00f4n khao kh\u00e1t t\u1ea1o ra nh\u1eefng n\u1ed9i dung lan t\u1ecfa thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 th\u00edch hay kh\u00f4ng? R\u00f5 r\u00e0ng, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n

Lauren Pope t\u1eeb Brilliant Noise nh\u1eadn \u0111\u1ecbnh r\u1eb1ng nh\u1eefng n\u1ed9i dung mang t\u00ednh ch\u1ea5t s\u1ed1ng c\u00f2n \u2013 lo\u1ea1i c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn l\u01b0\u1ee3t truy c\u1eadp b\u1ec1n v\u1eefng \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ed1t b\u1edfi trang Buzzfeed. T\u01b0\u01a1ng t\u1ef1, Ronell Smith c\u1ee7a Moz tin r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 th\u1ed5i ph\u1ed3ng trong c\u00e1c qu\u1ea3ng c\u00e1o. N\u1ed9i dung lan t\u1ecfa th\u01b0\u1eddng r\u1ea5t kh\u00f3 t\u1ea1o ra v\u00e0 d\u1ef1 \u0111o\u00e1n v\u00e0 th\u01b0\u1eddng kh\u00f4ng d\u1eabn t\u1edbi chuy\u1ec3n \u0111\u1ed5i. Smith khuy\u00ean r\u1eb1ng h\u00e3y t\u1eadp trung v\u00e0o s\u00e1ng t\u1ea1o c\u00e1c n\u1ed9i dung thu th\u1eadp li\u00ean k\u1ebft h\u01a1n l\u00e0 l\u01b0\u1ee3t xem v\u00e0 l\u01b0\u1ee3t th\u00edch.<\/p>\n

Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/h2>\n

Trong qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o n\u1ed9i dung th\u00fa v\u1ecb v\u00e0 k\u00edch th\u00edch chia s\u1ebb, r\u1ea5t nhi\u1ec1u c\u00f4ng ty r\u01a1i v\u00e0o th\u1ea5t b\u1ea1i khi c\u1ed1 g\u1eafng l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Ch\u00eca kh\u00f3a cho chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u00f3 l\u00e0 b\u1ea1n ph\u1ea3i th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u1ef1c s\u1ef1 thay v\u00ec t\u00ecm c\u00e1ch t\u0103ng like hay c\u00e2u view. B\u00ean c\u1ea1nh nh\u1eefng th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi ch\u00ednh m\u00ecnh: Li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd h\u1ee9ng th\u00fa v\u1edbi \u0111i\u1ec1u g\u00ec? Nh\u1eefng ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd \u01b0a th\u00edch l\u00e0 g\u00ec? N\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o h\u1ecd \u0111ang d\u00f9ng? H\u1ecd c\u00f3 \u0111ang \u0111\u1ecdc blog n\u00e0o kh\u00f4ng? Nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t h\u00e0ng ng\u00e0y l\u00e0 g\u00ec? N\u1ed9i dung n\u00e0o s\u1ebd khi\u1ebfn h\u1ecd th\u1ea5y \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 chia s\u1ebb?<\/p>\n

\"Customer<\/p>\n

B\u1ea1n \u0111\u00e3 hi\u1ec3u kh\u00e1ch h\u00e0ng ch\u01b0a?<\/p>\n<\/div>\n

\u201cK\u1ec3 chuy\u1ec7n\u201d th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

K\u1ec3 chuy\u1ec7n (Storytelling) l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt kh\u00f4ng m\u1edbi nh\u01b0ng ch\u01b0a bao gi\u1edd h\u1ebft hi\u1ec7u qu\u1ea3 trong content marketing. C\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc, vi\u00ean nghi\u00ean c\u1ee9u v\u00e0 marketer \u0111\u1ec1u th\u1ed1ng nh\u1ea5t k\u1ebft qu\u1ea3 r\u1eb1ng b\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta lu\u00f4n x\u1eed l\u00fd th\u00f4ng tin trong c\u00e1c c\u00e2u chuy\u1ec7n k\u1ec3. C\u00e1c c\u00e2u chuy\u1ec7n s\u1ebd kh\u00f4ng bao gi\u1edd tr\u1edf n\u00ean \u201cl\u1ed7i th\u1eddi\u201d nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y qua th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c b\u1ed9 phim Holywoods hay ti\u1ec3u thuy\u1ebft v\u1edbi c\u1ed1t truy\u1ec7n \u0111\u01a1n gi\u1ea3n. Do \u0111\u00f3, thay v\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u00e0m ch\u00e1n v\u1edbi h\u00e0ng n\u00fai th\u00f4ng tin, b\u1ea1n h\u00e3y k\u1ec3 cho h\u1ecd nghe m\u1ed9t c\u00e2u chuy\u1ec7n n\u00e0o \u0111\u00f3 c\u00f3 li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Kletterwerks l\u00e0 m\u1ed9t c\u00f4n ty s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb leo n\u00fai v\u00e0 \u0111i b\u1ed9 \u0111\u01b0\u1eddng d\u00e0i \u0111\u00e3 s\u1ea3n xu\u1ea5t nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ebft s\u1ee9c b\u1eaft m\u1eaft tr\u00ean d\u00f2ng th\u1eddi gian c\u1ee7a h\u1ecd.<\/p>\n

\"Captura-de-pantalla-2015-10-11-a-las-11.59.24-a.m.\"<\/p>\n

C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c k\u1ec3 r\u1ea5t sinh \u0111\u1ed9ng<\/p>\n<\/div>\n

H\u01b0\u1edbng d\u1eabn c\u00f3 t\u00ednh th\u1ef1c h\u00e0nh<\/h2>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 s\u00e1o r\u1ed7ng, nh\u01b0ng r\u00f5 r\u00e0ng s\u1ebd l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n

V\u00ed d\u1ee5, c\u00f4ng ty BankRate \u2013 m\u1ed9t c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh, t\u01b0\u01a1ng \u0111\u1ed1i nh\u00e0m ch\u00e1n v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng ng\u0103n h\u1ecd \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch. B\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eefng kho\u1ea3n vay t\u1ef1 \u0111\u1ed9ng, t\u00ednh to\u00e1n th\u1ebf ch\u1ea5p hay th\u1eadm ch\u00ed l\u00e0 bi\u1ec3u m\u1eabu\u00a0thu\u1ebf, c\u00f4ng ty n\u00e0y \u0111\u00e3 cung c\u1ea5p nh\u1eefng c\u00f4ng c\u1ee5 th\u1ef1c s\u1ef1 h\u1eefu \u00edch khi\u1ebfn cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quay tr\u1edf l\u1ea1i v\u00e0o nh\u1eefng l\u1ea7n k\u1ebf ti\u1ebfp.<\/p>\n

\"Captura-de-pantalla-2015-10-11-a-las-12.00.47-p.m.-1024x464\"<\/p>\n

B\u1ea3n h\u01b0\u1edbng d\u1eabn c\u1ee7a BankRate<\/p>\n<\/div>\n

K\u1ebft n\u1ed1i nh\u1eefng th\u1ee9 \u201ckh\u00f4ng li\u00ean quan\u201d<\/h2>\n

M\u1ed9t m\u1eb7t b\u1ea1n n\u00ean h\u01b0\u1edbng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan, m\u1eb7t kh\u00e1c b\u1ea1n c\u0169ng n\u00ean th\u1eed vi\u1ec7c ti\u1ebfp c\u1eadn m\u1ecdi th\u1ee9 theo m\u1ed9t h\u01b0\u1edbng kh\u00e1c v\u00e0 k\u1ebft n\u1ed1i nh\u1eefng ch\u1ee7 \u0111\u1ec1 t\u01b0\u1edfng ch\u1eebng ch\u1eb3ng h\u1ec1 c\u00f3 ch\u00fat li\u00ean k\u1ebft n\u00e0o v\u1edbi nhau. Movoto l\u00e0 m\u1ed9t c\u00f4ng ty b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u00e3 l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y. Thay v\u00ec cung c\u1ea5p th\u00f4ng tin v\u1ec1\u00a0b\u1ea5t \u0111\u1ed9ng s\u1ea3n nh\u00e0m ch\u00e1n, c\u00f4ng ty n\u00e0y \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi Buzzfeed \u0111\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung \u0111a d\u1ea1ng v\u00e0 c\u00f3 t\u00ednh chia s\u1ebb cao. V\u00ed d\u1ee5, Movoto \u0111\u00e3 c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft v\u1ec1 \u201c25 \u0111i\u1ec1u l\u1ea1 th\u01b0\u1eddng \u1edf Florida m\u00e0 b\u1ea1n kh\u00f4ng h\u1ec1 ngh\u0129 n\u00f3 c\u00f3 t\u1ed3n t\u1ea1i\u201d.<\/p>\n

\"fixed\"<\/p>\n

H\u00e3y th\u1eed m\u1edf h\u01b0\u1edbng \u0111i m\u1edbi!<\/p>\n<\/div>\n

Ph\u1ed1i\u00a0h\u1ee3p n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra<\/h2>\n

M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111em t\u1edbi h\u1ecd c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung cho th\u01b0\u01a1ng hi\u1ec7u. Purebred Breeders, m\u1ed9t d\u1ecbch v\u1ee5 cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm ch\u00fa c\u00fan c\u01b0ng ph\u00f9 h\u1ee3p cho gia \u0111\u00ecnh \u0111\u00e3 \u0111\u1ec3 cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u0103ng t\u1ea3i h\u00ecnh \u1ea3nh v\u00e0 video v\u1ec1 nh\u1eefng ch\u00fa c\u00fan c\u1ee7a h\u1ecd. C\u00f4ng ty n\u00e0y kh\u00f4ng nh\u1eefng g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c ngu\u1ed3n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 chia s\u1ebb n\u1ed9i dung v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

\"Captura-de-pantalla-2015-10-11-a-las-12.04.59-p.m.\"<\/p>\n

\u0110\u1ec3 kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung, b\u1ea1n \u0111\u00e3 th\u1eed?<\/p>\n<\/div>\n

T\u1ea1m k\u1ebft<\/h2>\n

L\u00e0m vi\u1ec7c trong m\u1ed9t m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p \u201cnh\u00e0m ch\u00e1n\u201d l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c nh\u1eefng c\u0169ng \u0111em \u0111\u1ebfn cho b\u1ea1n nh\u1eefng c\u01a1 h\u1ed9i kh\u00f4ng nh\u1ecf \u0111\u1ec3 tr\u1edf\u00a0n\u00ean kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i.\u00a0H\u00e3y bi\u1ebfn b\u1ea5t l\u1ee3i th\u00e0nh \u201cb\u00e0n \u0111\u1ea1p\u201d gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung thu h\u00fat l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c cao t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Theo Visme<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • T\u1ea1o c\u00fa h\u00edch cho Content Marketing<\/em><\/li>\n
  • Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1eeb A \u0111\u1ebfn Z<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Content Marketing lu\u00f4n \u0111em \u0111\u1ebfn cho b\u1ea1n nhi\u1ec1u th\u1eed th\u00e1ch, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi l\u00e0m \u0111ang kinh doanh m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn. Tuy nhi\u00ean, ngay c\u1ea3 khi b\u1ea1n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m, lu\u1eadt ph\u00e1p hay k\u1ebf to\u00e1n, v\u1eabn c\u00f3 nh\u1eefng c\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung\u00a0m\u1ed9t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56066"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56066"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56066\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}