{"id":56084,"date":"2023-12-20T16:46:43","date_gmt":"2023-12-20T09:46:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-don-gian-de-chien-luoc-mobile-marketing-cua-ban-tro-nen-noi-bat.html"},"modified":"2023-12-20T16:46:43","modified_gmt":"2023-12-20T09:46:43","slug":"cach-don-gian-de-chien-luoc-mobile-marketing-cua-ban-tro-nen-noi-bat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-don-gian-de-chien-luoc-mobile-marketing-cua-ban-tro-nen-noi-bat.html","title":{"rendered":"C\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c Mobile Marketing c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt"},"content":{"rendered":"<div id=\"test\">\n<p style=\"text-align: justify\">Ng\u00e0y nay, ng\u01b0\u1eddi d\u00f9ng c\u1ea7m \u0111i\u1ec7n tho\u1ea1i v\u00e0 d\u00e1n m\u1eaft v\u00e0o n\u00f3 h\u01a1n 200 l\u1ea7n m\u1ed7i ng\u00e0y, tuy nhi\u00ean 75% t\u01b0\u01a1ng t\u00e1c \u0111\u00f3 ch\u1ec9 l\u00e0 nh\u00ecn xem ai g\u1ecdi, s\u1eafp t\u1edbi c\u00f3 cu\u1ed9c h\u1ecdp n\u00e0o, c\u1eeda h\u00e0ng n\u00e0o \u0111ang khuy\u1ebfn m\u1ea1i\u2026 Mobile Marketing (Ti\u1ebfp th\u1ecb tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng) \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n ch\u1ec9 c\u00f3\u00a0v\u00e0i gi\u00e2y \u0111\u1ec3 g\u00e2y d\u1ef1ng ho\u1eb7c ph\u00e1 v\u1ee1 m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p style=\"text-align: justify\">Trong b\u00e0i vi\u1ebft n\u00e0y, Subiz s\u1ebd ch\u1ec9 ra 4 c\u00e1ch \u0111\u1ec3 khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c Mobile Marketing\u00a0c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h2 style=\"text-align: justify\" id=\"1-cung-cap-lua-chon\">Cung c\u1ea5p l\u1ef1a ch\u1ecdn<\/h2>\n<p style=\"text-align: justify\">C\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng \u0111ang \u1edf giai \u0111o\u1ea1n c\u1ef1c k\u00ec b\u00e3o h\u00f2a, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng c\u00e0i \u00edt \u1ee9ng d\u1ee5ng h\u01a1n v\u00e0 \u201cb\u1ecf r\u01a1i\u201d ch\u00fang ch\u1ec9 sau v\u00e0i ng\u00e0y. \u0110\u1ec3 x\u00e2y d\u1ef1ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh v\u00e0 t\u00edch c\u1ef1c, b\u1ea1n c\u1ea7n c\u00f3 ng\u00e2n s\u00e1ch mua l\u1ea1i <em>(Acquisition budgets)<\/em> l\u1edbn v\u00e0 ch\u00fa tr\u1ecdng \u0111\u1ebfn t\u1ef7 l\u1ec7 duy tr\u00ec <em>(Retention rates)<\/em>. Ch\u1ec9 s\u1ed1 th\u00e1ng 12\/2015 c\u1ee7a Fiksu (m\u1ed9t nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng) cho th\u1ea5y chi ph\u00ed trung b\u00ecnh cho m\u1ed7i c\u00e0i \u0111\u1eb7t (CPIs) h\u00e0ng th\u00e1ng cho iOS l\u00e0 $1,46 v\u00e0 Android l\u00e0 $3,34 (CPIs tr\u00ean Android t\u0103ng 144% so v\u1edbi n\u0103m ngo\u00e1i, v\u1edbi CPIs t\u0103ng v\u1ecdt trong th\u00e1ng 12).<\/p>\n<p style=\"text-align: justify\">Tuy nhi\u00ean, cung c\u1ea5p l\u1ef1a ch\u1ecdn c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a ph\u1ec5u ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng, \u0111em \u0111\u1ebfn l\u1ee3i nhu\u1eadn t\u1ed1t h\u01a1n t\u1eeb c\u00f9ng m\u1ed9t ngu\u1ed3n \u0111\u1ea7u t\u01b0. Nh\u1eefng l\u1ef1a ch\u1ecdn n\u00e0y bao g\u1ed3m m\u1ecdi th\u1ee9, t\u1eeb cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1eaft\/ t\u00f9y ch\u1ec9nh c\u00e1c th\u00f4ng b\u00e1o \u0111\u1ea9y \u0111\u1ebfn s\u1eafp x\u1ebfp m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a \u1ee9ng d\u1ee5ng theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean c\u1ee7a h\u1ecd.\u00a0\u1ee8ng d\u1ee5ng sau l\u00e0 v\u00ed d\u1ee5 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n l\u00fd c\u00e1c \u0111\u1ecba ch\u1ec9 li\u00ean l\u1ea1c, c\u00e1 nh\u00e2n h\u00f3a ng\u01b0\u1eddi tham gia d\u1ef1a tr\u00ean h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n<div id=\"attachment_8497\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8497\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/mobile-app-1.png\" alt=\"\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn\" width=\"600\" height=\"751\" title=\"mobile-app-1\"><\/p>\n<p class=\"wp-caption-text\">\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn<\/p>\n<\/div>\n<div id=\"attachment_8498\" style=\"width: 614px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8498 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/mobile-app-2.png\" alt=\"\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng c\u00e1 nh\u00e2n h\u00f3a cao\" width=\"604\" height=\"866\" title=\"mobile-app-2\"><\/p>\n<p class=\"wp-caption-text\">\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng c\u00e1 nh\u00e2n h\u00f3a cao<\/p>\n<\/div>\n<p style=\"text-align: justify\">Cung c\u1ea5p l\u1ef1a ch\u1ecdn cho ng\u01b0\u1eddi d\u00f9ng gi\u00fap c\u00e1 nh\u00e2n ho\u00e1 \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a ch\u1ee9c n\u0103ng t\u1ed1t nh\u1ea5t cho h\u1ecd. B\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0m b\u1ea5t c\u1ee9 ph\u1ecfng \u0111o\u00e1n ho\u1eb7c th\u1eed nghi\u1ec7m A\/B n\u00e0o, ch\u1ec9 c\u1ea7n quan s\u00e1t l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3i ti\u1ebfn theo h\u01b0\u1edbng \u0111\u00f3.<\/p>\n<h2 style=\"text-align: justify\" id=\"2-thong-bao-day\">Th\u00f4ng b\u00e1o \u0111\u1ea9y<\/h2>\n<p style=\"text-align: justify\">Th\u00f4ng b\u00e1o \u0111\u1ea9y gi\u1ed1ng nh\u01b0 ti\u1ebfp th\u1ecb qua email nh\u01b0ng l\u1ee3i h\u01a1n l\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng ki\u1ec3m tra th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi th\u01b0 \u0111i\u1ec7n t\u1eed. V\u00ec v\u1eady th\u00f4ng b\u00e1o \u0111\u1ea9y c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0 m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n<div id=\"attachment_8500\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8500\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/tumblr_n47ncpnxdv1qm7cjco1_500.gif\" alt=\"Th\u00f4ng b\u00e1o \u0111\u1ea9y t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng\" width=\"600\" height=\"326\" title=\"tumblr_n47ncpnxdv1qm7cjco1_500\"><\/p>\n<p class=\"wp-caption-text\">Th\u00f4ng b\u00e1o \u0111\u1ea9y t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng<\/p>\n<\/div>\n<p style=\"text-align: justify\">Nh\u01b0ng m\u1eb7t kh\u00e1c, h\u00e0ng lo\u1ea1t nh\u1eefng \u201cc\u00fa n\u1ed5\u201d th\u00f4ng b\u00e1o \u0111\u1ea9y c\u0169ng c\u00f3 th\u1ec3 g\u00e2y nhi\u1ec1u tai h\u1ea1i. Trong Email Marketing, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 g\u1eedi email m\u00e0 h\u1ecd tin r\u1eb1ng ng\u01b0\u1eddi nh\u1eadn s\u1ebd quan t\u00e2m, v\u00e0 sau \u0111\u00f3 ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ecdc ho\u1eb7c b\u1ecf qua. Nh\u01b0ng n\u1ebfu b\u1ea1n \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t quy t\u1eafc \u0111\u1ec3 l\u00e0m th\u00f4ng b\u00e1o \u0111\u1ea9y tr\u00ean di \u0111\u1ed9ng, th\u00f4ng b\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c b\u1eadt l\u00ean m\u00e0n h\u00ecnh ch\u1ee7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u1ebfu \u0111\u00f3 l\u00e0 n\u1ed9i dung g\u00e2y r\u1ed1i th\u00ec b\u1ea1n \u0111ang b\u1ecb bu\u1ed9c ph\u1ea3i th\u1ea5t b\u1ea1i, tr\u1eeb khi th\u00f4ng b\u00e1o \u0111\u00f3 c\u00f3 t\u00ednh h\u1eefu \u00edch v\u00e0 li\u00ean quan \u0111\u1ebfn h\u1ecd.<\/p>\n<p style=\"text-align: justify\">N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng th\u00f4ng b\u00e1o \u0111\u1ea9y trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u v\u00e0 t\u00f4n tr\u1ecdng t\u00ednh c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi s\u1edf h\u1eefu thi\u1ebft b\u1ecb. N\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng b\u1ea1n \u0111ang l\u00e3ng ph\u00ed th\u1eddi gian c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t l\u00f2ng tin c\u1ee7a h\u1ecd m\u00e3i m\u00e3i. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, th\u00f4ng b\u00e1o \u0111\u1ea9y c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ef1c k\u00ec hi\u1ec7u qu\u1ea3, nh\u01b0 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t, b\u1ea1n n\u00ean xem x\u00e9t nh\u1eefng th\u00f4ng b\u00e1o n\u00e0o \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 cao v\u00e0 mu\u1ed1n \u0111\u01b0\u1ee3c nh\u1eadn (th\u01b0\u1eddng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u00f4ng b\u00e1o b\u00e1n h\u00e0ng \u2013 tr\u1eeb khi b\u1ea1n \u0111ang \u0111\u1ea9y m\u1ea1nh m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1). V\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y s\u1eed d\u1ee5ng th\u00f4ng b\u00e1o \u0111\u1ea9y \u0111\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng th\u00f4ng tin h\u1eefu \u00edch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8501\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/13479973_1009542639153752_1548953169_n.jpg\" alt=\"Th\u00f4ng b\u00e1o \u0111\u1ea9y h\u1eefu \u00edch\" width=\"600\" height=\"1066\" title=\"13479973_1009542639153752_1548953169_n\"><\/p>\n<p>\u00a0<\/p>\n<div id=\"attachment_8502\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8502\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/DineOut-1-1024x633-1.png\" alt=\"Th\u00f4ng b\u00e1o \u0111\u1ea9y h\u1eefu \u00edch\" width=\"600\" height=\"371\" title=\"DineOut-1-1024x633-1\"><\/p>\n<p class=\"wp-caption-text\">Th\u00f4ng b\u00e1o \u0111\u1ea9y h\u1eefu \u00edch<\/p>\n<\/div>\n<h2 style=\"text-align: justify\" id=\"3-nhan-biet-dia-diem\">Nh\u1eadn bi\u1ebft \u0111\u1ecba \u0111i\u1ec3m<\/h2>\n<p style=\"text-align: justify\">Khi ng\u01b0\u1eddi ta \u0111i \u0111\u1ebfn \u0111\u00e2u, c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng lu\u00f4n l\u00e0 th\u1ee9 \u0111i c\u00f9ng. V\u00ec v\u1eady, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi n\u00f3i s\u1eed d\u1ee5ng v\u1ecb tr\u00ed m\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng cung c\u1ea5p s\u1ebd v\u00f4 c\u00f9ng h\u1eefu \u00edch cho c\u1ea3 c\u00e1c nh\u00e0 Marketing v\u00e0 ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5, khi ng\u01b0\u1eddi d\u00f9ng \u0111i g\u1ea7n \u0111\u1ebfn c\u1eeda h\u00e0ng ho\u1eb7c qu\u00e1n \u0103n c\u1ee7a b\u1ea1n, h\u00e3y g\u1eedi cho h\u1ecd m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed.<\/p>\n<div id=\"attachment_8503\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8503\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/RetailMeNot-703x1024-1.png\" alt=\"\u0110\u1ecbnh v\u1ecb \u0111\u1ecba \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng\" width=\"600\" height=\"874\" title=\"RetailMeNot-703x1024-1\"><\/p>\n<p class=\"wp-caption-text\">\u0110\u1ecbnh v\u1ecb \u0111\u1ecba \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng<\/p>\n<\/div>\n<p style=\"text-align: justify\">Ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i nh\u1eefng th\u00f4ng tin th\u00edch h\u1ee3p v\u00e0 ngay l\u1eadp t\u1ee9c nh\u01b0 v\u1eady. S\u1ebd th\u1eadt tuy\u1ec7t v\u1eddi n\u1ebfu \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft ngay khi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ebfn m\u1ed9t v\u1ecb tr\u00ed, ph\u1ea3n \u1ee9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p li\u00ean quan \u0111\u1ebfn b\u1ed1i c\u1ea3nh \u0111\u1ecba \u0111i\u1ec3m. \u1ee8ng d\u1ee5ng d\u01b0\u1edbi \u0111\u00e2y \u0111\u00e3 s\u1eed d\u1ee5ng v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm phi\u1ebfu gi\u1ea3m gi\u00e1 \u0111ang c\u00f3 xung quanh h\u1ecd.<\/p>\n<h2 style=\"text-align: justify\" id=\"4-truyen-thong-omni-channel\">Truy\u1ec1n th\u00f4ng Omni-Channel<\/h2>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 nh\u00e0 l\u00e0m Marketing b\u1ecf qua email, tin nh\u1eafn SMS, m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c c\u00e1c k\u00eanh website \u0111\u1ec3 ch\u1ec9 t\u1eadp trung ti\u1ebfp th\u1ecb ho\u00e0n to\u00e0n tr\u00ean \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh. Nh\u01b0ng \u0111\u1eebng qu\u00ean r\u1eb1ng \u1ee9ng d\u1ee5ng v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00f4ng mua h\u00e0ng, m\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Ng\u01b0\u1eddi mua kh\u00f4ng quan t\u00e2m v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i tr\u00ean k\u00eanh n\u00e0o; h\u1ecd ch\u1ec9 quan t\u00e2m v\u1ec1 vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m h\u1eefu \u00edch v\u00e0 ph\u00f9 h\u1ee3p theo t\u1eebng ng\u1eef c\u1ea3nh, h\u1ecd mu\u1ed1n b\u1ea1n hi\u1ec3u nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n.<\/p>\n<p style=\"text-align: justify\">\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng. C\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh c\u00f3 s\u1eb5n, v\u00ec v\u1eady h\u00e3y s\u1eed d\u1ee5ng ch\u00fang \u0111i c\u00f9ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng h\u00e0nh vi ng\u01b0\u1eddi mua tr\u00ean m\u1ed9t k\u00eanh th\u00f4ng tin \u0111\u1ec3 d\u1ef1 b\u00e1o v\u1ec1 h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean k\u00eanh ti\u1ebfp theo.<\/p>\n<p style=\"text-align: justify\">Khi l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, h\u00e3y xem x\u00e9t nh\u1eefng lo\u1ea1i n\u1ed9i dung n\u00e0o ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 mu\u1ed1n nh\u00ecn th\u1ea5y. V\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft, ch\u1ec9 c\u1ea7n h\u1ecfi h\u1ecd (c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng). 95% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u kh\u1ea3o s\u00e1t tin nh\u1eafn SMS (theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Ipsos Mori). M\u1ecdi giao ti\u1ebfp g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t nh\u01b0 m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i hai chi\u1ec1u, m\u00e0 trong \u0111\u00f3 c\u1ea3 ng\u01b0\u1eddi nh\u1eadn l\u1eabn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i.<\/p>\n<p style=\"text-align: right\"><em>Theo Marketo<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing ch\u00e9o k\u00eanh hi\u1ec7u qu\u1ea3 tr\u00ean di \u0111\u1ed9ng<\/em><\/li>\n<li style=\"text-align: left\"><em>Chi\u1ebfn l\u01b0\u1ee3c t\u00edch h\u1ee3p thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/em><\/li>\n<li style=\"text-align: left\"><em>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean di \u0111\u1ed9ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify\">Ng\u00e0y nay, ng\u01b0\u1eddi d\u00f9ng c\u1ea7m \u0111i\u1ec7n tho\u1ea1i v\u00e0 d\u00e1n m\u1eaft v\u00e0o n\u00f3 h\u01a1n 200 l\u1ea7n m\u1ed7i ng\u00e0y, tuy nhi\u00ean 75% t\u01b0\u01a1ng t\u00e1c \u0111\u00f3 ch\u1ec9 l\u00e0 nh\u00ecn xem ai g\u1ecdi, s\u1eafp t\u1edbi c\u00f3 cu\u1ed9c h\u1ecdp n\u00e0o, c\u1eeda h\u00e0ng n\u00e0o \u0111ang khuy\u1ebfn m\u1ea1i\u2026 Mobile Marketing (Ti\u1ebfp th\u1ecb tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng) \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n ch\u1ec9 c\u00f3\u00a0v\u00e0i gi\u00e2y \u0111\u1ec3 g\u00e2y d\u1ef1ng ho\u1eb7c ph\u00e1 v\u1ee1 m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56084"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56084"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56084\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}