{"id":56099,"date":"2023-12-20T16:50:41","date_gmt":"2023-12-20T09:50:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tan-dung-noi-dung-do-nguoi-dung-sang-tao-de-tang-truong.html"},"modified":"2023-12-20T16:50:41","modified_gmt":"2023-12-20T09:50:41","slug":"tan-dung-noi-dung-do-nguoi-dung-sang-tao-de-tang-truong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tan-dung-noi-dung-do-nguoi-dung-sang-tao-de-tang-truong.html","title":{"rendered":"T\u1eadn d\u1ee5ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng"},"content":{"rendered":"
\n

Content Marketing d\u01b0\u1eddng nh\u01b0 kh\u00e1 ph\u1ed5 bi\u1ebfn, xu\u1ea5t hi\u1ec7n b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u, th\u1ebf n\u00ean kh\u00e1ch h\u00e0ng d\u01b0\u1eddng nh\u01b0 ng\u00e0y c\u00e0ng th\u1eadn tr\u1ecdng v\u1edbi n\u1ed9i dung \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ecf qua kh\u00f4ng ch\u00fat ti\u1ebfc nu\u1ed1i. Tuy nhi\u00ean, c\u00f3 m\u1ed9t ngu\u1ed3n n\u1ed9i dung kh\u00e1c, d\u01b0\u1eddng nh\u01b0 h\u1ecd kh\u00e1 h\u1ee9ng th\u00fa v\u00e0 t\u00edch c\u1ef1c ph\u1ea3n h\u1ed3i, ch\u00ednh l\u00e0 n\u1ed9i dung c\u00f3 t\u00ednh x\u00e1c th\u1ef1c, \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi t\u00e0i s\u1ea3n gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p \u2013 kh\u00e1ch h\u00e0ng!<\/p>\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o (User Generated Content \u2013 UGC) v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 b\u1ea5t k\u1ef3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u do kh\u00e1ch h\u00e0ng t\u1ef1 nguy\u1ec7n s\u1ea3n xu\u1ea5t. Tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p\u2026 UGC nh\u1eb1m m\u1ee5c \u0111\u00edch cung c\u1ea5p th\u00f4ng tin li\u00ean quan thay v\u00ec c\u1ed1 g\u1eafng b\u00e1n b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o. Lo\u1ea1i h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, website, fanpage, c\u00e1c c\u00e2u h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd hay h\u00ecnh \u1ea3nh h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\"N\u1ed9i<\/p>\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a m\u00ecnh trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng\u2026<\/p>\n<\/div>\n

Ng\u00e0y nay, ng\u01b0\u1eddi mua d\u01b0\u1eddng nh\u01b0 kh\u00f3 t\u00ednh v\u00e0 y\u00eau c\u1ea7u cao h\u01a1n, h\u1ecd \u0111\u00f2i h\u1ecfi th\u00f4ng tin chi ti\u1ebft, quy tr\u00ecnh th\u1ef1c hi\u1ec7n nhanh h\u01a1n c\u0169ng nh\u01b0 n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 UGC ph\u00e1t huy l\u1ee3i th\u1ebf. V\u1edbi kh\u1ea3 n\u0103ng cho ph\u00e9p doanh nghi\u1ec7p khai th\u00e1c, \u0111\u00e1nh tr\u00fang nh\u1eefng \u201c\u0111\u00f2i h\u1ecfi\u201d tr\u00ean, UGC ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u khi chia s\u1ebb kh\u00e1ch quan quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y, Subiz xin gi\u1edbi thi\u1ec7u t\u1edbi c\u00e1c b\u1ea1n ba c\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng hi\u1ec7u qu\u1ea3 m\u00e0 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u201cm\u1ecf v\u00e0ng\u201d n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n:<\/p>\n

1. H\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ef1 chia s\u1ebb<\/h2>\n

Ng\u01b0\u1eddi mua hi\u1ec7n nay c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng n\u1ed9i dung t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c v\u00ec v\u1edbi h\u1ecd, n\u00f3 c\u00f3 m\u1ee9c \u0111\u1ed9 trung th\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady cao h\u01a1n nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 n\u00f3i v\u1ec1 m\u00ecnh. Tr\u00ean th\u1ef1c t\u1ebf, theo m\u1ed9t nghi\u00ean c\u1ee9u BrightLocal, 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, cao t\u01b0\u01a1ng \u0111\u01b0\u01a1ng chia s\u1ebb \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a m\u00ecnh.<\/p>\n

Ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng c\u00f3 g\u00ec l\u00e0 x\u1ea5u khi chia s\u1ebb v\u1edbi th\u1ebf gi\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u1ea1nh ph\u00fac nh\u01b0 th\u1ebf n\u00e0o khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi UGC \u0111\u1ec1 c\u1eadp t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. D\u00e0nh kh\u00f4ng gian hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00ecnh \u1ea3nh v\u00e0 video, c\u00e1c c\u00e2u h\u1ecfi v\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho ph\u00e9p ng\u01b0\u1eddi mua ti\u1ebfp c\u1eadn ngay t\u1edbi c\u00e1c th\u00f4ng tin v\u1ec1 nhu c\u1ea7u v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. N\u1ed9i dung ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o ra c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia s\u1ebb qua c\u00e1c k\u00eanh kh\u00e1c nhau, bao g\u1ed3m email, m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 ngay ch\u00ednh tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n

Ch\u1eb3ng h\u1ea1n Subiz chia s\u1ebb \u0111\u00e1nh gi\u00e1, b\u00ecnh lu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng ngay tr\u00ean website v\u00e0 trong email \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 ngh\u0129 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. H\u00ecnh th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a vi\u1ec7c mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 th\u00f4ng tin li\u00ean quan v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd l\u00e0 \u0111\u1ec3 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00e0 v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 chia s\u1ebb c\u00f4ng khai, b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng h\u01a1n v\u1edbi h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang quan t\u00e2m: trong th\u1ef1c t\u1ebf, b\u00ean ngo\u00e0i studio c\u0169ng nh\u01b0 c\u00e1ch s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u n\u00e0y ngo\u00e0i t\u1ea1o s\u1ef1 s\u1ef1 tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u00e0m cho ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n b\u1ecb k\u00edch th\u00edch th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao Tribesports \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng khi s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn d\u1ecbch UGC v\u1edbi hashtag #OwnYourMarks \u0111\u1ec3 thu th\u1eadp h\u00ecnh \u1ea3nh c\u1ee7a kh\u00e1ch h\u00e0ng sau \u0111\u00f3, cho hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c trang s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Nh\u1eefng \u1ea3nh do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra cho th\u1ea5y s\u1ef1 nhi\u1ec7t t\u00ecnh c\u1ee7a c\u1ed9ng \u0111\u1ed3ng Tribesports v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi kh\u00e1c tham gia.<\/p>\n

2. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ngay c\u1ea3 khi h\u1ecd kh\u00f4ng mua s\u1eafm<\/h2>\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u1edbi t\u1ea7m nh\u00ecn kh\u00e1c bi\u1ec7t tr\u00ean k\u00eanh n\u00e0y n\u00e2ng cao kh\u1ea3 n\u0103ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u khi h\u1ecd c\u1ea7n t\u1edbi. V\u00e0 khi b\u1ea1n ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u00ean ngo\u00e0i c\u1eeda h\u00e0ng v\u00e0 website, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u cho b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n l\u00e0 \u0111i\u1ec1u ch\u1eafc ch\u1eafn.<\/p>\n

B\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c thi, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng hashtag v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 trong b\u00e0i vi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u1ea3 hai, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi c\u00f2n c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng \u1edf c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch UGC n\u1ed5i ti\u1ebfng nh\u1ea5t l\u00e0 cu\u1ed9c thi Starbucks White Cup. Trong \u0111\u00f3, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a Starbucks s\u00e1ng t\u1ea1o theo \u00fd m\u00ecnh \u0111\u1ec3 trang tr\u00ed chi\u1ebfc c\u1ed1c tr\u1eafng in logo c\u1ee7a h\u00e3ng, ch\u1ee5p h\u00ecnh v\u00e0 chia s\u1ebb tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1edbi hashtag #WhiteCupContest. C\u00e1c thi\u1ebft k\u1ebf \u0111o\u1ea1t gi\u1ea3i s\u1ebd \u0111\u01b0\u1ee3c Starbucks s\u1ea3n xu\u1ea5t phi\u00ean b\u1ea3n c\u00f3 gi\u1edbi h\u1ea1n.<\/p>\n

\"Starbucks<\/p>\n

Starbucks White Cup l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u khi k\u1ebft h\u1ee3p ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o Content<\/p>\n<\/div>\n

B\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch kh\u00e1n gi\u1ea3 th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 c\u00e1 t\u00ednh c\u1ee7a m\u00ecnh, Starbucks \u0111\u00e3 t\u1ea1o ra m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u00e0 thu th\u1eadp h\u00e0ng ng\u00e0n b\u1ee9c \u1ea3nh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ed3ng th\u1eddi, c\u00e1ch l\u00e0m s\u00e1ng t\u1ea1o n\u00e0y c\u0169ng khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c coi tr\u1ecdng.<\/p>\n

M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 qu\u1ea3ng c\u00e1o. M\u1ee5c ti\u00eau ch\u00ednh \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u00f4ng th\u01b0\u1eddng, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 ch\u00fat kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng n\u1ed9i dung t\u1ef1 nhi\u00ean kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y tr\u00ean b\u1ea3ng tin. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p UGC, m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng v\u00e0 thu h\u00fat cao h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i t\u1eeb \u0111\u00e2y.<\/p>\n

H\u00e3y xem qu\u1ea3ng c\u00e1o Facebook Peter Manning: hi\u1ec3n th\u1ecb m\u1ed9t b\u00e0i \u0111\u00e1nh gi\u00e1 n\u0103m sao: h\u00ecnh \u1ea3nh c\u1ee7a n\u0103m ng\u00f4i sao, n\u1ed9i dung review ng\u1eafn g\u1ecdn, c\u00f3 li\u00ean quan \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 d\u1ec5 d\u00e0ng khi l\u01b0\u1edbt tr\u00ean b\u1ea3ng tin Facebook c\u1ee7a h\u1ecd.<\/p>\n

3. T\u1ea1o d\u1ea5u \u1ea5n v\u1ec1 m\u1ed9t d\u1ecbch v\u1ee5 ho\u00e0n h\u1ea3o<\/h2>\n

Chia s\u1ebb \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o. \u0110i\u1ec1u n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p khi SDL th\u1ed1ng k\u00ea, m\u1ed7i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ea5t b\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t trung b\u00ecnh 65% doanh thu t\u1eeb nh\u1eefng ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n

Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c c\u0169ng x\u1ea5u. Hi\u1ec3n th\u1ecb nh\u1eefng \u0111\u00e1nh gi\u00e1 quan tr\u1ecdng tr\u00ean website s\u1ebd g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c ch\u1ee9ng t\u1ecf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trung th\u1ef1c v\u00e0 minh b\u1ea1ch. \u0110\u00e2y c\u0169ng \u0111\u1ed3ng th\u1eddi l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 cho ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ecfa s\u00e1ng. Trong th\u1ef1c t\u1ebf, b\u00e1o c\u00e1o c\u1ee7a SDI cho th\u1ea5y, 30% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd tr\u1edf l\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u khi nh\u00ecn th\u1ea5y c\u00e1ch th\u1ee9c kinh doanh \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. Tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c \u0111\u1ed3ng th\u1eddi c\u00f2n cho ph\u00e9p b\u1ea1n m\u1edf ra m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cho ng\u01b0\u1eddi mua th\u1ea5y h\u1ecd \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 \u0111\u00e1nh gi\u00e1 cao.<\/p>\n

Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i quan t\u00e2m c\u1ee5 th\u1ec3, v\u1ed1n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o chia s\u1ebb t\u01b0\u01a1ng t\u1ef1 c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec3 ph\u1ea3n h\u1ed3i. \u0110\u1ec1 c\u1eadp c\u00e2u tr\u1ea3 l\u1eddi t\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho ph\u00e9p b\u1ed5 sung th\u00eam m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1ch quan, qua \u0111\u00f3 t\u0103ng c\u01b0\u1eddng \u00fd th\u1ee9c c\u1ee7a c\u1ed9ng \u0111\u1ed3ng xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o kh\u00e1 li\u00ean quan v\u00e0 d\u1ec5 hi\u1ec3u, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ngu\u1ed3n t\u00e0i nguy\u00ean qu\u00fd b\u00e1u n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. B\u1edfi n\u00f3 g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 l\u00e0m cho tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1 nhi\u1ec1u h\u01a1n, \u0111\u1ed3ng th\u1eddi b\u1ed5 sung th\u00eam gi\u00e1 tr\u1ecb v\u00e0o c\u00e1c m\u1ed1i quan h\u1ec7 m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

B\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng UGC cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n? H\u00e3y chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi Subiz qua ph\u1ea7n b\u00ecnh lu\u1eadn d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/p>\n

Theo Marketo<\/em><\/p>\n

B\u00e0i li\u00ean quan:\u00a0<\/em>\u0110\u1ec3 kh\u00e1ch h\u00e0ng l\u00e0m Marketing thay b\u1ea1n<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Content Marketing d\u01b0\u1eddng nh\u01b0 kh\u00e1 ph\u1ed5 bi\u1ebfn, xu\u1ea5t hi\u1ec7n b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u, th\u1ebf n\u00ean kh\u00e1ch h\u00e0ng d\u01b0\u1eddng nh\u01b0 ng\u00e0y c\u00e0ng th\u1eadn tr\u1ecdng v\u1edbi n\u1ed9i dung \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ecf qua kh\u00f4ng ch\u00fat ti\u1ebfc nu\u1ed1i. Tuy nhi\u00ean, c\u00f3 m\u1ed9t ngu\u1ed3n n\u1ed9i dung kh\u00e1c, d\u01b0\u1eddng nh\u01b0 h\u1ecd kh\u00e1 h\u1ee9ng th\u00fa v\u00e0 t\u00edch c\u1ef1c ph\u1ea3n h\u1ed3i, ch\u00ednh l\u00e0 n\u1ed9i dung c\u00f3 t\u00ednh x\u00e1c th\u1ef1c, \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi t\u00e0i s\u1ea3n gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p \u2013 kh\u00e1ch h\u00e0ng!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56099"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56099"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56099\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}