{"id":56110,"date":"2023-12-20T16:52:48","date_gmt":"2023-12-20T09:52:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-sai-lam-tram-trong-trong-content-marketing.html"},"modified":"2023-12-20T16:52:48","modified_gmt":"2023-12-20T09:52:48","slug":"nhung-sai-lam-tram-trong-trong-content-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-sai-lam-tram-trong-trong-content-marketing.html","title":{"rendered":"Nh\u1eefng sai l\u1ea7m tr\u1ea7m tr\u1ecdng trong Content Marketing"},"content":{"rendered":"
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\"L\u1ed7i<\/p>\n

B\u1ea1n c\u00f3 m\u1eafc ph\u1ea3i sai l\u1ea7m \u201cch\u1ebft ng\u01b0\u1eddi\u201d n\u00e0o khi l\u00e0m content marketing?<\/p>\n<\/div>\n

V\u1edbi \u0111\u1eb7c \u0111i\u1ec3m h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 lan truy\u1ec1n cao, content marketing tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng marketing b\u1ec1n v\u1eefng t\u1eeb nh\u1eefng n\u0103m 2013. Tuy nhi\u00ean, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o content t\u1ed1t kh\u00f4ng ph\u1ea3i ch\u1ec9 quy\u1ebft \u0111\u1ecbnh b\u1edfi n\u1ed9i dung hay s\u1ee9c thu h\u00fat c\u1ee7a n\u00f3, m\u00e0 n\u00ean d\u1ef1a tr\u00ean m\u1ed9t ph\u00e2n t\u00edch SEO to\u00e0n di\u1ec7n, bao g\u1ed3m c\u1ea3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a n\u00e2ng cao.<\/p>\n

C\u00f9ng v\u1edbi Subiz b\u1ecf t\u00fai ngay 7 l\u1ed7i sai ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c doanh nghi\u1ec7p m\u1eafc ph\u1ea3i khi kh\u00f4ng t\u00edch h\u1ee3p content marketing c\u00f9ng SEO (v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p digital marketing kh\u00e1c) \u0111\u1ec3 t\u1ed1i thi\u1ec3u nh\u1eefng sai s\u00f3t trong chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n

1. Kh\u00f4ng l\u00e0m nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c<\/b><\/h2>\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u01b0\u1ee3t xa ngo\u00e0i t\u1ea7m t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a m\u1ed9t s\u1ed1 content marketer r\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u n\u00e0y ch\u1ec9 l\u00e0 v\u1ec1 t\u1eeb kh\u00f3a v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm. Th\u1ef1c ch\u1ea5t nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, kh\u00f4ng ch\u1ec9 t\u1eeb g\u00f3c \u0111\u1ed9 SEO, m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang (PR).<\/p>\n

Th\u1eadt \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung l\u1ea1i kh\u00f4ng l\u00e0m nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a m\u00e0 ch\u1ec9 ch\u0103m ch\u0103m \u0111i theo c\u1ea3m x\u00fac v\u00e0 b\u1ea3n n\u0103ng c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 v\u1ea1ch ra m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 kh\u00e1m ph\u00e1 h\u1ebft c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan, hay b\u1ea1n thu\u1ed9c nh\u00f3m t\u00ecm t\u1eeb kh\u00f3a li\u00ean quan b\u1eb1ng ph\u1ecfng \u0111o\u00e1n v\u00e0 \u0111\u1ed9ng n\u00e3o ng\u1eabu nhi\u00ean? S\u1ef1 th\u1eadt l\u00e0, n\u1ebfu chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u0129 l\u01b0\u1ee1ng, n\u00f3 s\u1ebd ch\u1eb3ng c\u00f3 c\u01a1 h\u1ed9i m\u00e0 t\u1ecfa s\u00e1ng.<\/p>\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a th\u00f4ng minh s\u1ebd cho ph\u00e9p b\u1ea1n d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh c\u1ea7n g\u00ec tr\u01b0\u1edbc khi h\u1ecd n\u00f3i cho b\u1ea1n bi\u1ebft, hay c\u00f2n tr\u01b0\u1edbc c\u1ea3 khi m\u00e0 h\u1ecd bi\u1ebft \u0111i\u1ec1u h\u1ecd c\u1ea7n. Khi \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng tr\u01b0\u1edbc b\u1eb1ng nh\u1eefng t\u1eeb kh\u00f3a \u01b0u ti\u00ean, nh\u00f3m l\u00e0m n\u1ed9i dung c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o \u00fd t\u01b0\u1edfng c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c cung c\u1ea5p t\u1eeb d\u1eef li\u1ec7u.<\/p>\n

Vai tr\u00f2 c\u1ee7a b\u1ea1n, m\u1ed9t content marketer, l\u00e0 ch\u01a1i tr\u00f2 gh\u00e9p n\u1ed1i n\u1ed9i dung v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm n\u00f3. H\u00e3y xem h\u1ecd c\u00f3 m\u1ee5c \u0111\u00edch, nhu c\u1ea7u, hay mong mu\u1ed1n g\u00ec, c\u1ed9ng th\u00eam tr\u00ed th\u00f4ng minh c\u1ee7a b\u1ea1n \u0111\u1ec3 bi\u1ebfn l\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch mua h\u00e0ng.<\/p>\n

2. Kh\u00f4ng th\u1eed nghi\u1ec7m l\u1ea1i \u00fd t\u01b0\u1edfng n\u1ed9i dung<\/h2>\n

C\u00e1c marketer gi\u1ecfi trong vi\u1ec7c t\u1ea1o n\u1ed9i dung. Vi\u1ebft ra nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m h\u1ee9ng mang l\u1ea1i s\u1ef1 \u1ee7ng h\u1ed9 \u0111\u00f4ng \u0111\u1ea3o cho th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 th\u1ec3 vi\u1ebft ra h\u1ebft b\u00e0i n\u00e0y \u0111\u1ebfn b\u00e0i kh\u00e1c theo nh\u1eefng ch\u1ee7 \u0111\u1ec1 b\u1eaft bu\u1ed9c l\u00e0 s\u1edf tr\u01b0\u1eddng c\u1ee7a marketer. T\u1ea1o \u00fd t\u01b0\u1edfng n\u1ed9i dung gi\u1ecfi l\u00e0 th\u1ebf nh\u01b0ng l\u1ea1i th\u1ea5t b\u1ea1i trong vi\u1ec7c \u0111\u1ea9y m\u1ea1nh n\u1ed9i dung m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 to\u00e0n di\u1ec7n th\u00f4ng qua c\u00e1c k\u00eanh h\u1ecd s\u1edf h\u1eefu, thu v\u00e0 tr\u1ea3 ti\u1ec1n.<\/span><\/p>\n

\"Ki\u1ec3m<\/p>\n

S\u1eed d\u1ee5ng BuzzSumo \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung<\/p>\n<\/div>\n

Tuy nhi\u00ean, vi\u1ec7c c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 BuzzSumo s\u1ebd gi\u00fap b\u1ea1n d\u1ef1 \u0111o\u00e1n t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a \u00fd t\u01b0\u1edfng n\u1ed9i dung b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u xem n\u00f3 ho\u1ea1t \u0111\u1ed9ng th\u1ebf n\u00e0o v\u1edbi m\u1ecdi ng\u01b0\u1eddi. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 t\u00ecm ra nh\u1eefng lo\u1ea1i n\u1ed9i dung v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 ho\u1eb7c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. Xem x\u00e9t th\u1ed1ng k\u00ea \u0111\u1ec3 xem bao nhi\u00eau l\u1ea7n n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter, Pinterest ho\u1eb7c LinkedIn. C\u00e1c th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra k\u1ebf ho\u1ea1ch n\u1ed9i dung trong t\u01b0\u01a1ng lai. Ngo\u00e0i ra b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Renoun.io \u2013 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n, d\u1ec5 s\u1eed d\u1ee5ng h\u01a1n BuzzSumo v\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed.<\/p>\n

3. Kh\u00f4ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u Adwords \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 hi\u1ec7u su\u1ea5t<\/h2>\n
\"T\u1ea1o<\/p>\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a b\u1eb1ng d\u1eef li\u1ec7u Google Adwords<\/p>\n<\/div>\n

V\u1edbi t\u00ecm ki\u1ebfm m\u1ea5t ph\u00ed v\u00e0 Google Adwords, b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y c\u00e1c t\u1eeb kh\u00f3a trong chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm \u0111ang chuy\u1ec3n \u0111\u1ed5i th\u1ebf n\u00e0o. L\u00fac \u0111\u1ea5y h\u00e3y b\u1eaft tay v\u00e0o vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung xoay quanh c\u00e1c t\u1eeb kh\u00f3a chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu v\u1ec1 nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n cho trang web c\u1ee7a b\u1ea1n.<\/p>\n

4. Ch\u1ec9 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee7a Google \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung<\/h2>\n

Nh\u01b0 ch\u00fang ta \u0111\u1ec1u bi\u1ebft, c\u00f4ng c\u1ee5 c\u1ee7a Google h\u1eefu d\u1ee5ng, nh\u01b0ng n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a d\u00e0nh cho SEO v\u00e0 content marketing.<\/p>\n

V\u00ed d\u1ee5, Google Analytics ch\u1ec9 xem x\u00e9t d\u1eef li\u1ec7u m\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3. N\u00f3 c\u00f3 th\u1ec3 cho b\u1ea1n bi\u1ebft nh\u1eefng c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm n\u00e0o mang l\u1ea1i nhi\u1ec1u l\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp h\u01a1n hay l\u00e0 nh\u1eefng n\u1ed9i dung n\u00e0o ph\u1ed5 bi\u1ebfn h\u01a1n, nh\u01b0ng l\u1ea1i kh\u00f4ng th\u1ec3 \u0111\u01b0a ra nh\u1eefng ti\u1ec1m n\u0103ng th\u1ef1c t\u1ebf m\u00e0 b\u1ea1n ch\u01b0a nh\u1eadn ra. N\u00f3i c\u00e1ch kh\u00e1c, Google Analytics l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, nh\u01b0ng b\u1ea1n kh\u00f4ng th\u1ec3 tr\u00f4ng ch\u1edd n\u00f3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, Google Keyword Planner \u2013 c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u1ee7a Google c\u0169ng kh\u00f4ng cung c\u1ea5p kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady. Ngay c\u1ea3 khi Google Keyword Planner l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c xu h\u01b0\u1edbng theo m\u00f9a ho\u1eb7c theo \u0111\u1ecbnh h\u01b0\u1edbng, c\u0169ng nh\u01b0 so s\u00e1nh m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm, b\u1ea1n v\u1eabn kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ee7 ch\u00ednh x\u00e1c kh\u1ed1i l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, GKP c\u0169ng \u0111\u1ec3 \u1ea9n nhi\u1ec1u t\u1eeb kh\u00f3a d\u00e0i n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch \u0111\u00e0o s\u00e2u v\u00e0o ch\u00fang. Hay n\u00f3i d\u1ec5 hi\u1ec3u h\u01a1n l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd b\u1ecf l\u1ee1 nh\u1eefng d\u1eef li\u1ec7u quan tr\u1ecdng. Nh\u1eefng c\u1ee5m t\u1eeb kh\u00f3a v\u1edbi ba ho\u1eb7c nhi\u1ec1u h\u01a1n ba t\u1eeb s\u1ebd c\u1ee5 th\u1ec3 h\u01a1n v\u00e0 gi\u00fap cho b\u1ea1n ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p b\u1ea1n t\u1ea1o ra n\u1ed9i dung tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n.<\/p>\n

T\u00f3m l\u1ea1i, c\u00f4ng c\u1ee5 Google ho\u00e0n to\u00e0n n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a d\u00e0nh cho SEO v\u00e0 content marketing, nh\u01b0ng c\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi th\u1eddi v\u1edbi nh\u1eefng ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c.<\/p>\n

5. Kh\u00f4ng \u0111o l\u01b0\u1eddng t\u00ednh hi\u1ec7u qu\u1ea3 hay c\u00f3 h\u00e0nh \u0111\u1ed9ng tr\u00ean d\u1eef li\u1ec7u<\/h2>\n

C\u00e1c kh\u00e1ch h\u00e0ng marketing \u0111a k\u00eanh v\u00e0 c\u00e1c c\u00f4ng ty l\u1edbn c\u00f3 k\u1ebft h\u1ee3p gi\u1eefa th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb t\u1ea1i nhi\u1ec1u th\u00e0nh ph\u1ed1 kh\u00e1c nhau, khi \u0111\u01b0\u1ee3c h\u1ecfi r\u1eb1ng h\u1ecd c\u00f3 \u0111o l\u01b0\u1eddng t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung m\u00e0 h\u1ecd \u0111\u1ea7u t\u01b0 v\u00e0o kh\u00f4ng, th\u00ec c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0a ra th\u01b0\u1eddng l\u00e0 \u201ckh\u00f4ng\u201d.<\/p>\n

\u0110\u00f4i khi, l\u00ed do h\u1ecd \u0111\u01b0a ra ch\u1ec9 l\u00e0 kh\u00f4ng bi\u1ebft l\u00e0m th\u1ebf n\u00e0o ho\u1eb7c l\u00e0 kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5, h\u1ec7 th\u1ed1ng v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u00fang vi\u1ec7c \u0111o l\u01b0\u1eddng. Nh\u01b0ng trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, ch\u1ec9 l\u00e0 v\u00ec h\u1ecd thi\u1ebfu \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

Ch\u00fang ta h\u00e3y c\u00f9ng th\u1eed tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: N\u1ebfu nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111\u01b0\u1ee3c trao c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung kh\u00f4ng hi\u1ec7u qu\u1ea3 trong th\u1eddi gian nhi\u1ec1u n\u0103m m\u00e0 kh\u00f4ng ai ch\u00fa \u00fd \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y, v\u1eady th\u00ec tr\u00e1ch nhi\u1ec7m s\u1ebd thu\u1ed9c v\u1ec1 ai?<\/p>\n

6. Ngh\u0129 r\u1eb1ng marketing content ch\u00ednh l\u00e0 SEO m\u1edbi<\/h2>\n

Marketing content kh\u00f4ng ph\u1ea3i l\u00e0 SEO. N\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u1ebfp h\u1ea1ng cao, nh\u01b0ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1ea1i \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n th\u1ebf. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec1u th\u00eam v\u1ec1 b\u1ea3ng Tu\u1ea7n ho\u00e0n c\u00e1c nh\u00e2n t\u1ed1 SEO th\u00e0nh c\u00f4ng \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan r\u1ea5t hay v\u1ec1 c\u00e1ch Google v\u1eadn h\u00e0nh v\u00e0 c\u00e1ch \u0111\u1ec3 SEO kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 n\u1ed9i dung.<\/p>\n

\u0110\u01b0a ra m\u1ed9t b\u00e0i blog sau m\u1ed9t b\u00e0i kh\u00e1c s\u1ebd kh\u00f4ng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng SEO cao nh\u1ea5t. Trong th\u1ef1c t\u1ebf, vi\u1ec7c t\u1ea1o ra m\u1ed9t v\u00e0i b\u00e0i kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u00e1ng nh\u1edb \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi c\u00e1c chuy\u00ean gia, nh\u1eefng b\u00e0i m\u00e0 ng\u01b0\u1eddi kh\u00e1c s\u1ebd ph\u1ea3i m\u1ea5t m\u1ed9t th\u1eddi gian d\u00e0i \u0111\u1ec3 vi\u1ebft theo \u0111\u01b0\u1ee3c s\u1ebd khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean n\u1ed5i tr\u1ed9i h\u01a1n h\u1eb3n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ecd \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00fang c\u00e1ch.<\/p>\n

7. Kh\u00f4ng ch\u1ecbu \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c m\u1edbi<\/h2>\n

L\u00ed do \u0111\u00e1ng th\u1ea5t v\u1ecdng nh\u1ea5t khi\u1ebfn c\u00e1ch doanh nghi\u1ec7p th\u1ea5t b\u1ea1i v\u1edbi content marketing l\u00e0 c\u00f3 qu\u00e1 nhi\u1ec1u l\u00e3nh \u0111\u1ea1o, nh\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung, agency, v\u00e0 c\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c. Nh\u1eefng ng\u01b0\u1eddi bi\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u01b0\u1ee3c d\u1eabn \u1edf tr\u00ean, nh\u01b0ng l\u1ea1i kh\u00f4ng h\u00e0nh \u0111\u1ed9ng b\u1eb1ng nh\u1eefng ki\u1ebfn th\u1ee9c h\u1ecd bi\u1ebft.<\/p>\n

H\u1ecd th\u1ee5 \u0111\u1ed9ng v\u00e0 tr\u00ec ho\u00e3n t\u1ea5t c\u1ea3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n. H\u1ecd bi\u1ebft thay \u0111\u1ed5i l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u01b0ng l\u1ea1i kh\u00f4ng mu\u1ed1n nh\u1eadn l\u1ea5y nh\u1eefng k\u1ebft qu\u1ea3 t\u1ed3i t\u1ec7. V\u00e0 c\u1ee9 ti\u1ebfp t\u1ee5c l\u00e0m, l\u1edd \u0111i nh\u01b0 ch\u1eb3ng c\u00f3 g\u00ec x\u1ea3y ra l\u00e0 c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u. \u0110\u00f4i khi, ph\u1ea3i nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t th\u1ea5t b\u1ea1i th\u1eadt s\u1ef1 th\u00ec m\u1edbi c\u00f3 th\u1ec3 l\u00f4i \u0111\u01b0\u1ee3c h\u1ecd ra kh\u1ecfi c\u00e1i \u201cth\u1ebf gi\u1edbi tho\u1ea3i m\u00e1i\u201d m\u00e0 h\u1ecd \u0111ang t\u1eadn h\u01b0\u1edfng.<\/p>\n

Theo Search Engine Land<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng Content Marketing n\u1eeda cu\u1ed1i n\u0103m 2016<\/em><\/li>\n
  • \u201cPha ch\u1ebf\u201d 8 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung trong Content marketing<\/em><\/li>\n
  • [Infographic] V\u01b0\u1ee3t qua \u201cn\u00fat th\u1eaft c\u1ed5 chai\u201d v\u00e0 t\u1ecfa s\u00e1ng c\u00f9ng Content Marketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    B\u1ea1n c\u00f3 m\u1eafc ph\u1ea3i sai l\u1ea7m \u201cch\u1ebft ng\u01b0\u1eddi\u201d n\u00e0o khi l\u00e0m content marketing? V\u1edbi \u0111\u1eb7c \u0111i\u1ec3m h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 lan truy\u1ec1n cao, content marketing tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng marketing b\u1ec1n v\u1eefng t\u1eeb nh\u1eefng n\u0103m 2013. Tuy nhi\u00ean, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o content t\u1ed1t kh\u00f4ng ph\u1ea3i ch\u1ec9 quy\u1ebft \u0111\u1ecbnh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56110"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56110"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56110\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}