{"id":56132,"date":"2023-12-20T16:56:41","date_gmt":"2023-12-20T09:56:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-dieu-khien-khach-hang-phat-buc-ve-website-cua-ban.html"},"modified":"2023-12-20T16:56:41","modified_gmt":"2023-12-20T09:56:41","slug":"nhung-dieu-khien-khach-hang-phat-buc-ve-website-cua-ban","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-dieu-khien-khach-hang-phat-buc-ve-website-cua-ban.html","title":{"rendered":"Nh\u1eefng \u0111i\u1ec1u khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u00e1t b\u1ef1c v\u1ec1 website c\u1ee7a b\u1ea1n"},"content":{"rendered":"
\n

M\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc c\u1ee7a Inbound Marketing l\u00e0 kh\u00f4ng l\u00e0m phi\u1ec1n m\u1ecdi ng\u01b0\u1eddi, v\u1eady t\u1ea1i sao v\u1eabn c\u00f3 v\u00f4 v\u00e0n website m\u00e0 ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u201cthan tr\u1eddi\u201d v\u1ec1 n\u00f3? Tr\u1ea3i nghi\u1ec7m k\u00e9m s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng mu\u1ed1n quay tr\u1edf l\u1ea1i, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, v\u1ecb tr\u00ed t\u1ec7 h\u1ea1i tr\u00ean trang k\u1ebft qu\u1ea3\u00a0t\u00ecm ki\u1ebfm, v\u00e0 h\u1eb3n nhi\u00ean danh ti\u1ebfng c\u00f4ng ty b\u1ea1n c\u0169ng b\u1ecb \u0111\u1ea9y l\u00f9i theo.<\/p>\n

D\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf ng\u01b0\u1eddi d\u00f9ng, 11\u00a0\u0111i\u1ec1u g\u00e2y kh\u00f3 ch\u1ecbu nh\u1ea5t Subiz chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u01b0u \u00fd \u0111\u00e1ng gi\u00e1 b\u1ea1n c\u1ea7n tham kh\u1ea3o khi x\u00e2y d\u1ef1ng website c\u1ee7a m\u00ecnh.<\/p>\n

\"Nh\u1eefng<\/p>\n

Nh\u1eefng \u0111i\u1ec1u khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u00e1t c\u00e1u v\u1ec1 website c\u1ee7a b\u1ea1n<\/p>\n<\/div>\n

T\u1ed1c \u0111\u1ed9 t\u1ea3i trang qu\u00e1 ch\u1eadm<\/h2>\n

Kh\u1ea3 n\u0103ng t\u1eadp trung li\u00ean t\u1ee5c c\u1ee7a con ng\u01b0\u1eddi v\u1ed1n c\u00f3 gi\u1edbi h\u1ea1n, th\u1ebf n\u00ean ch\u1eb3ng ai c\u00f3 th\u1ec3 ki\u1ec3m tra \u0111i\u1ec7n tho\u1ea1i m\u00e3i \u0111\u1ec3 xem b\u00e0i vi\u1ebft m\u00ecnh \u0111\u1ecbnh \u0111\u1ecdc t\u1ea3i \u0111\u1ebfn \u0111\u00e2u r\u1ed3i. M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y 47% ng\u01b0\u1eddi d\u00f9ng mong mu\u1ed1n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00ed t\u01b0\u1edfng trong v\u00f2ng 2 gi\u00e2y ho\u1eb7c \u00edt h\u01a1n, 40% ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u1eeb b\u1ecf trang web m\u1ea5t h\u01a1n 3 gi\u00e2y \u0111\u1ec3 t\u1ea3i. Th\u1eadm ch\u00ed ch\u1eadm 1 gi\u00e2y th\u00f4i c\u00f3 th\u1ec3 khi\u1ebfn m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng gi\u1ea3m xu\u1ed1ng 16%.<\/p>\n

Th\u1eddi gian t\u1ea3i ch\u1eadm khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ea5t ki\u00ean nh\u1eabn, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u2013 \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng (nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 \u0111ang s\u1eed d\u1ee5ng k\u1ebft n\u1ed1i Internet ch\u1eadm). Nghi\u00ean c\u1ee9u c\u1ee7a Ericsson cho th\u1ea5y th\u1eddi gian t\u1ea3i c\u00e0ng l\u00e2u th\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00e0ng c\u00f3 xu h\u01b0\u1edbng \u0111\u1ed5 l\u1ed7i cho nh\u00e0 cung c\u1ea5p n\u1ed9i dung h\u01a1n l\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 di \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng th\u00ec \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean ph\u1ea3i l\u00e0m \u0111\u00f3 ch\u00ednh l\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t t\u1ea3i trang. Th\u1eddi gian t\u1ea3i trang c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi k\u00edch th\u01b0\u1edbc h\u00ecnh \u1ea3nh, code, video, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n

Kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a tr\u00ean di \u0111\u1ed9ng<\/h2>\n

Khi l\u01b0\u1edbt web tr\u00ean di \u0111\u1ed9ng, \u0111\u00e3 bao gi\u1edd b\u1ea1n ph\u1ea3i k\u00e9o t\u1eeb b\u00ean n\u00e0y sang b\u00ean kia \u0111\u1ec3 \u0111\u1ecdc h\u1ebft ch\u1eef v\u00e0 xem h\u1ebft h\u00ecnh \u1ea3nh ch\u01b0a? Hay ph\u1ea3i zoom m\u00e3i \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y nh\u1eefng d\u00f2ng ch\u1eef v\u00e0 n\u00fat b\u1ea5m qu\u00e1 nh\u1ecf? \u0110\u00f3 qu\u1ea3 th\u1eadt l\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00f4ng m\u1ea5y vui v\u1ebb cho ng\u01b0\u1eddi d\u00f9ng tr\u00ean nh\u1eefng website kh\u00f4ng c\u00f3 phi\u00ean b\u1ea3n di \u0111\u1ed9ng.<\/p>\n

Google t\u1eebng c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n cho di \u0111\u1ed9ng h\u1ed3i n\u0103m ngo\u00e1i g\u00e2y b\u1ea5t l\u1ee3i cho c\u00e1c trang web kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng v\u00e0 tuy\u00ean b\u1ed1 s\u1ebd \u0111\u00e1nh t\u1ee5t h\u1ea1ng t\u00ecm ki\u1ebfm c\u00e1c trang n\u00e0y. B\u1ea1n kh\u00f4ng mu\u1ed1n trang web c\u1ee7a m\u00ecnh m\u1ea5t \u0111i \u0111\u01a1n h\u00e0ng nh\u01b0 th\u1ebf ch\u1ee9?<\/p>\n

Qu\u00e1 \u00edt \u0111i\u1ec1u h\u01b0\u1edbng<\/h2>\n

Khi ai \u0111\u00f3 v\u00e0o trang c\u1ee7a b\u1ea1n, h\u1ecd c\u00f3 th\u1ec3 l\u00e0m g\u00ec? \u0111i t\u1edbi \u0111\u00e2u? b\u01b0\u1edbc ti\u1ebfp theo n\u00ean l\u00e0 g\u00ec? Nghe c\u00f3 v\u1ebb v\u00f4 l\u00ed, nh\u01b0ng nghi\u00ean c\u1ee9u c\u1ee7a Small Business Trends cho th\u1ea5y 80% website c\u1ee7a c\u00e1c doanh nghi\u1ec7p B2B nh\u1ecf thi\u1ebfu n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (s\u1ed1 li\u1ec7u n\u0103m 2013). \u0110i\u1ec1u \u0111\u00e1ng n\u00f3i l\u00e0 kh\u00f4ng ph\u1ea3i h\u1ecd m\u1ea5t \u0111\u01a1n h\u00e0ng do kh\u00f4ng c\u00f3 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, h\u1ecd b\u1ecf l\u1ee1 kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n v\u00ec h\u1ecd kh\u00f4ng ch\u1ec9 cho ng\u01b0\u1eddi xem ph\u1ea3i \u0111i \u0111\u00e2u, ph\u1ea3i click ti\u1ebfp v\u00e0o c\u00e1i g\u00ec.<\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 r\u00f5 r\u00e0ng, n\u1ed9i dung d\u1ec5 hi\u1ec3u, v\u00e0 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng tr\u1ef1c di\u1ec7n h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi xem n\u00ean l\u00e0m g\u00ec ti\u1ebfp theo \u2013 t\u1eeb nh\u1ea5n n\u00fat theo d\u00f5i blog, th\u1eed nghi\u1ec7m mi\u1ec5n ph\u00ed, xem m\u1ed9t video, hay b\u1ea5t k\u00ec \u0111i\u1ec1u g\u00ec kh\u00e1c s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n b\u1ea1n ngh\u0129.<\/p>\n

S\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u pop-up<\/h2>\n

Qu\u00e1 nhi\u1ec1u pop-up d\u1eabn \u0111\u1ebfn gi\u00e1n \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m, g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi xem. N\u1ebfu b\u1ea1n \u0111\u1ecbnh d\u00f9ng pop-up cho website c\u1ee7a m\u00ecnh, h\u00e3y d\u00f9ng n\u00f3 1 c\u00e1ch th\u00f4ng minh:<\/p>\n

    \n
  • S\u1eed d\u1ee5ng c\u00f3 ch\u1eebng m\u1ef1c:<\/em>\u00a0<\/strong>\u0110\u1eebng li\u00ean t\u1ee5c \u201cg\u00e2y r\u1ed1i\u201d ng\u01b0\u1eddi xem v\u1edbi nh\u1eefng n\u1ed9i dung h\u1ecd kh\u00f4ng quan t\u00e2m<\/li>\n
  • S\u1eed d\u1ee5ng pop-up c\u00e1 nh\u00e2n h\u00f3a:<\/strong><\/em>N\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng hi\u1ec3n th\u1ecb c\u00e1c n\u1ed9i dung kh\u00e1c nhau cho nh\u1eefng lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau d\u1ef1a v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch h\u1ecd \u0111\u00e3 t\u1eebng gh\u00e9 trang c\u1ee7a b\u1ea1n hay ch\u01b0a, hay h\u1ecd \u0111ang \u1edf \u0111\u00e2u trong qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/li>\n
  • \u0110\u1ec1 cao s\u1ef1 hi\u1ec7u qu\u1ea3:<\/strong><\/em>H\u00e3y \u0111\u00e1nh gi\u00e1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem v\u00e0 click v\u00e0o n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng tr\u00ean pop-up c\u1ee7a b\u1ea1n, c\u00f9ng v\u1edbi l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i m\u00e0 pop-up n\u00e0y \u0111\u01b0a t\u1edbi. N\u1ebfu th\u1ea5y nh\u1eefng con s\u1ed1 n\u00e0y th\u1ef1c s\u1ef1 kh\u00f4ng hi\u1ec7u qu\u1ea3, th\u00ec t\u1ed1t h\u01a1n h\u1ebft b\u1ea1n h\u00e3y ch\u1ec9nh s\u1eeda ho\u1eb7c lo\u1ea1i b\u1ecf h\u1eb3n pop-up \u0111\u1ec3 \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 h\u01a1n cho kh\u00e1ch h\u00e0ng c\u00f2n h\u01a1n l\u00e0 gi\u1eef l\u1ea1i ch\u00fang.<\/li>\n
  • Khi\u1ebfn pop-up tr\u1edf n\u00ean th\u00fa v\u1ecb:<\/strong><\/em> R\u1ea5t nhi\u1ec1u website s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef gi\u1ed1ng nh\u01b0 \u201c\u0111\u1ed5 l\u1ed7i\u201d cho ng\u01b0\u1eddi d\u00f9ng n\u1ebfu h\u1ecd kh\u00f4ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng. \u0110\u1eebng \u0111i theo h\u01b0\u1edbng n\u00e0y. H\u00e3y tham kh\u1ea3o pop-up d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 th\u1ea5y h\u1ecd l\u1ecbch s\u1ef1 nh\u01b0 th\u1ebf n\u00e0o khi d\u00f9ng t\u1eeb \u201ckh\u00f4ng\u201d theo c\u00e1ch n\u00e0y.<\/li>\n<\/ul>\n
    \"pop-up\"<\/p>\n

    Khi\u1ebfn pop-up tr\u1edf n\u00ean th\u00fa v\u1ecb<\/p>\n<\/div>\n

      \n
    • M\u1ed9t ph\u01b0\u01a1ng \u00e1n pop-up thay th\u1ebf?<\/strong><\/em> Nh\u1eefng n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng hi\u1ec3n th\u1ecb v\u1edbi h\u00ecnh \u1ea3nh xu\u1ea5t hi\u1ec7n t\u1eeb b\u00ean c\u1ea1nh ho\u1eb7c ph\u00eda d\u01b0\u1edbi trang s\u1ebd \u00edt g\u00e2y kh\u00f3 ch\u1ecbu h\u01a1n, cung c\u1ea5p \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin h\u01a1n trong khi v\u1eabn kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n n\u1ed9i dung h\u1ecd \u0111ang \u0111\u1ecdc. V\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y \u0111\u00e3 n\u00f3i l\u00ean t\u1ea5t c\u1ea3:<\/li>\n<\/ul>\n
      \"pop-up-qc\"<\/p>\n

      Pop-up kh\u00f4ng che trang<\/p>\n<\/div>\n

      Ch\u1ee9a qu\u00e1 nhi\u1ec1u n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n t\u1ef1 \u0111\u1ed9ng ch\u1ea1y<\/h2>\n

      N\u1ebfu m\u1ed9t \u0111ang ai \u0111\u00f3 \u0111ang t\u1eadn h\u01b0\u1edfng c\u00e1i m\u00e0 h\u1ecd ngh\u0129 l\u00e0 s\u1ebd im l\u1eb7ng, v\u00e0 r\u1ed3i b\u1ecb \u0111\u1eadp v\u00e0o tai l\u00e0 b\u00e0i h\u00e1t b\u1ea1n c\u00e0i s\u1eb5n, hay cu\u1ed9c n\u00f3i chuy\u1ec7n trong video m\u00e0 h\u1ecd kh\u00f4ng h\u1ec1 \u1ea5n \u201cph\u00e1t\u201d \u2013 v\u00e0 t\u1ec7 h\u01a1n l\u00e0 kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c n\u00fat \u201cd\u1eebng\u201d. B\u1ea1n ngh\u0129 h\u1ecd s\u1ebd l\u00e0m g\u00ec ti\u1ebfp theo?<\/p>\n

      M\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1ebd t\u00ecm c\u00e1ch t\u1eaft \u00e2m m\u00e1y t\u00ednh, nh\u01b0ng \u1ea5n m\u1ed9t n\u00fat \u201ctho\u00e1t\u201d ho\u1eb7c \u201cquay l\u1ea1i\u201d s\u1ebd d\u1ec5 h\u01a1n vi\u1ec7c t\u00ecm n\u00fat t\u1eaft ti\u1ebfng, b\u1ea1n bi\u1ebft \u0111\u1ea5y! D\u00f9 Facebook hay Twitter b\u00e2y gi\u1edd \u0111\u1ec1u cho t\u1ef1 \u0111\u1ed9ng ph\u00e1t video xu\u1ea5t hi\u1ec7n tr\u00ean News Feed, nh\u01b0ng h\u00e3y l\u01b0u \u00fd r\u1eb1ng h\u1ecd lu\u00f4n cho t\u1eaft ti\u1ebfng cho \u0111\u1ebfn khi ng\u01b0\u1eddi d\u00f9ng t\u1ef1 ch\u1ecdn b\u1eadt \u00e2m thanh cho video \u0111\u00f3.<\/p>\n

      H\u00e3y l\u1ecbch s\u1ef1 v\u1edbi ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch \u0111\u1eebng b\u1eaft h\u1ecd ph\u1ea3i xem v\u00e0 nghe nh\u1eefng n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a b\u1ea1n. T\u1ed1t nh\u1ea5t l\u00e0 cho h\u1ecd quy\u1ec1n l\u1ef1a ch\u1ecdn b\u1eadt n\u00f3 ho\u1eb7c kh\u00f4ng, hay \u00edt nh\u1ea5t h\u00e3y t\u1eaft ti\u1ebfng cho h\u1ecd tr\u01b0\u1edbc.<\/p>\n

      \u1ea2nh \u0111\u1ed9ng g\u00e2y m\u1ea5t t\u1eadp trung<\/h2>\n

      Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u1ebfn \u201cnguy\u00ean t\u1eafc 3 gi\u00e2y\u201d khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o 1 trang web \u0111\u1ec3 nh\u00ecn qua n\u1ed9i dung, quy\u1ebft \u0111\u1ecbnh s\u1ebd \u1edf l\u1ea1i hay tho\u00e1t ra. \u1ea2nh \u0111\u1ed9ng, flash ho\u1eb7c nh\u1eefng h\u00ecnh trang tr\u00ed c\u1ee7a b\u1ea1n nh\u00ecn c\u00f3 v\u1ebb tuy\u1ec7t \u0111\u1ea5y, nh\u01b0ng khi n\u00f3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng hoa m\u1eaft, kh\u00f3 ch\u1ecbu th\u00ec s\u1ebd l\u00e0m gi\u1ea3m \u0111i tr\u1ecdng t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong 3 gi\u00e2y quan tr\u1ecdng \u0111\u00f3. H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng \u1ea3nh \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n, b\u1eaft m\u1eaft v\u00e0 kh\u00f4ng qu\u00e1 r\u1ed1i.<\/p>\n

      To\u00e0n h\u00ecnh \u1ea3nh l\u1ea5y tr\u00ean m\u1ea1ng<\/h2>\n

      S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 r\u1ea5t t\u1ed1t cho Inbound Marketing, Nh\u01b0ng khi gh\u00e9 1 website v\u00e0 th\u1ea5y h\u00ecnh \u1ea3nh nh\u01b0 n\u00e0y\u2026<\/p>\n

      \"\u0110\u1eebng<\/p>\n

      \u0110\u1eebng ngh\u0129 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng bi\u1ebft \u0111\u00e2y l\u00e0 \u1ea3nh m\u1ea1ng<\/p>\n<\/div>\n

      \u1ed2. B\u1ea1n c\u00f3 tin \u0111\u00e2y l\u00e0 h\u00ecnh \u1ea3nh nh\u00e2n vi\u00ean c\u00f4ng ty c\u1ee7a website n\u00e0y? Ho\u1eb7c h\u1ecd lu\u00f4n lu\u00f4n vui v\u1ebb nh\u01b0 th\u1ebf n\u00e0y khi l\u00e0m vi\u1ec7c \u01b0? \u0110\u00e2y ch\u00ednh l\u00e0 v\u00ed d\u1ee5 v\u1ec1 \u1ea3nh minh h\u1ecda kh\u00f4ng t\u1ed1t. T\u1ea5m \u1ea3nh n\u00e0y qu\u00e1 chung chung, ta c\u00f3 th\u1ec3 th\u1ea5y kh\u1eafp n\u01a1i tr\u00ean m\u1ea1ng. H\u00ecnh \u1ea3nh ch\u1ec9 h\u1eefu \u00edch khi n\u00f3 l\u00e0m r\u00f5 n\u1ed9i dung cho ng\u01b0\u1eddi xem, v\u00e0 b\u1ee9c \u1ea3nh n\u00e0y th\u00ec r\u00f5 r\u00e0ng l\u00e0 ch\u1eb3ng h\u1ea5p d\u1eabn g\u00ec r\u1ed3i.<\/p>\n

      S\u1ebd t\u1ed1t h\u01a1n n\u1ebfu b\u1ea1n d\u00f9ng h\u00ecnh \u1ea3nh th\u1eadt ch\u1ee5p kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, nh\u00e2n vi\u00ean, c\u00f4ng ty, s\u1ea3n ph\u1ea9m \u2026 c\u1ee7a ch\u00ednh b\u1ea1n. C\u00f2n n\u1ebfu kh\u00f4ng c\u00f2n s\u1ef1 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c, \u00edt nh\u1ea5t h\u00e3y d\u00e0nh th\u1eddi gian l\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh c\u1ea9n th\u1eadn \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y \u201cnh\u1ea1t nh\u1ebdo\u201d.<\/p>\n

      Kh\u00f4ng c\u00f3 th\u00f4ng tin li\u00ean h\u1ec7<\/h2>\n

      \u201cLi\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i\u201d c\u00f3 v\u1ebb l\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c danh s\u00e1ch email kh\u00e1ch h\u00e0ng, nh\u01b0ng h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1n v\u00e0o m\u1eabu n\u00e0y ch\u01b0a ch\u1eafc \u0111\u00e3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n li\u00ean h\u1ec7 v\u1edbi b\u1ea1n.<\/p>\n

      T\u1ea5t nhi\u00ean ch\u1eb3ng c\u00f3 g\u00ec kh\u00f4ng \u0111\u00fang n\u1ebfu \u0111\u1ec3 m\u1eabu \u0111\u01a1n l\u1ea5y th\u00f4ng tin kh\u00e1ch h\u00e0ng d\u01b0\u1edbi c\u00e1i t\u00ean \u201cLi\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i\u201d, nh\u01b0ng h\u00e3y \u0111\u1ec3 h\u1ecd th\u1ef1c s\u1ef1 li\u00ean l\u1ea1c \u0111\u01b0\u1ee3c v\u1edbi b\u1ea1n. V\u00ec n\u1ebfu h\u1ecd c\u00f3 th\u1eafc m\u1eafc hay y\u00eau c\u1ea7u g\u00ec, h\u1ecd c\u1ea7n h\u1ed3i \u0111\u00e1p nhanh ch\u00f3ng ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u1ed3i \u0111i\u1ec1n t\u1eebng b\u01b0\u1edbc v\u00e0o \u0111\u01a1n v\u00e0 \u0111\u1ee3i b\u1ea1n nh\u00ecn th\u1ea5y. H\u00e3y \u0111\u1ec3 email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 th\u1ea5y tr\u00ean trang nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

      Th\u00f4ng tin v\u1ec1 c\u00f4ng ty qu\u00e1 kh\u00f3 hi\u1ec3u<\/h2>\n

      Trang gi\u1edbi thi\u1ec7u c\u00f3 n\u00f3i \u0111\u00fang v\u00e0 \u0111\u1ee7 v\u1ec1 c\u00f4ng vi\u1ec7c kinh doanh m\u00e0 c\u00f4ng ty b\u1ea1n \u0111ang l\u00e0m hay kh\u00f4ng? N\u00f3 c\u00f3 s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef th\u00f4ng d\u1ee5ng v\u00e0 d\u1ec5 hi\u1ec3u? L\u1eddi khuy\u00ean l\u00e0 b\u1ea1n \u0111\u1eebng n\u00ean s\u1eed d\u1ee5ng to\u00e0n ng\u00f4n ng\u1eef h\u1ecdc thu\u1eadt, h\u00e3y vi\u1ebft nh\u01b0 c\u00e1ch con ng\u01b0\u1eddi v\u1eabn n\u00f3i v\u1edbi nhau h\u00e0ng ng\u00e0y. \u0110\u1eebng khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i \u201ch\u1ea1i n\u00e3o\u201d ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 c\u00f4ng ty m\u00ecnh s\u1eafp s\u1eeda \u0111\u1eb7t h\u00e0ng. Th\u1eadm ch\u00ed c\u00f3 nh\u1eefng trang web m\u00e0 ta ng\u1ed3i click chu\u1ed9t c\u1ea3 bu\u1ed5i c\u0169ng ch\u1eb3ng hi\u1ec3u c\u00f4ng ty n\u00e0y cung c\u1ea5p s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 g\u00ec.<\/p>\n

      Trang th\u00f4ng tin v\u1ec1 c\u00f4ng ty t\u1ed1t nh\u1ea5t n\u00ean c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin:<\/p>\n

        \n
      • Ch\u00fang t\u00f4i l\u00e0 ai?<\/em><\/li>\n
      • Ch\u00fang t\u00f4i l\u00e0m g\u00ec?<\/em><\/li>\n
      • Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u1edf trang web n\u00e0y?<\/em><\/li>\n<\/ul>\n

        N\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u00f4ng tin n\u00e0y trong v\u00f2ng v\u00e0i gi\u00e2y, h\u1ecd s\u1ebd ch\u1eb3ng h\u1ee9ng th\u00fa m\u00e0 ti\u1ebfp t\u1ee5c xem ti\u1ebfp n\u1eefa.<\/p>\n

        Kh\u00f4ng c\u00f3 n\u00fat chia s\u1ebb l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

        N\u1ebfu b\u1ea1n \u0111ang vi\u1ebft cho ng\u01b0\u1eddi kh\u00e1c \u0111\u1ecdc, ch\u1eafc h\u1eb3n b\u1ea1n s\u1ebd mu\u1ed1n vi\u1ebft nh\u1eefng \u0111i\u1ec1u th\u1eadt th\u00fa v\u1ecb \u2013 nh\u1eefng n\u1ed9i dung m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd mu\u1ed1n chia s\u1ebb. V\u00e0 s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 th\u1ea5t v\u1ecdng l\u1edbn khi di chuy\u1ec3n l\u00ean xu\u1ed1ng ch\u1ec9 \u0111\u1ec3 t\u00ecm m\u1ed9t n\u00fat \u201cFacebook\u201d v\u00e0 nh\u1eadn ra kh\u00f4ng c\u00f3 b\u1ea5t k\u00ec m\u1ed9t t\u00ednh n\u0103ng chia s\u1ebb l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o t\u1eeb website n\u00e0y c\u1ea3.<\/p>\n

        N\u00fat chia s\u1ebb gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 tr\u1ea3i nghi\u1ec7m tho\u1ea3i m\u00e1i v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n v\u00ec ch\u1eb3ng ai mu\u1ed1n sao ch\u00e9p v\u00e0 d\u00e1n link b\u00e0i vi\u1ebft m\u1ed9t c\u00e1ch th\u1ee7 c\u00f4ng r\u1ed3i \u0111\u0103ng v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i c\u1ea3. Ch\u1ec9 b\u1eb1ng c\u00f4ng c\u1ee5 n\u00e0y, n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c lan truy\u1ec1n r\u1ed9ng h\u01a1n, t\u0103ng traffic website, t\u0103ng h\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng.<\/p>\n

        Ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung ho\u00e0n to\u00e0n kh\u00e1c nhau<\/h2>\n

        Ai c\u0169ng bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed9t ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn cho b\u00e0i vi\u1ebft. N\u00f3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ng\u01b0\u1eddi xem c\u00f3 click v\u00e0o \u0111\u1ecdc b\u00e0i c\u1ee7a b\u1ea1n hay kh\u00f4ng. Nh\u01b0ng n\u1ebfu ti\u00eau \u0111\u1ec1 ho\u00e0n to\u00e0n ch\u1ec9 l\u00e0 \u201cl\u1eeba d\u1ed1i\u201d so v\u1edbi n\u1ed9i dung b\u1ea1n n\u00f3i \u0111\u1ebfn, kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5t v\u1ecdng v\u00e0 h\u1eadu qu\u1ea3 l\u00e0 kh\u00f4ng mu\u1ed1n quay l\u1ea1i trang n\u1eefa.<\/p>\n

        N\u1ebfu b\u1ea1n \u0111ang d\u00f9ng c\u00e1ch \u201cgi\u1eadt t\u00edt\u201d, h\u00e3y ch\u1eafc ch\u1eafn n\u1ed9i dung trong \u0111\u00f3 c\u0169ng h\u1ea5p d\u1eabn nh\u01b0 ti\u00eau \u0111\u1ec1. V\u00e0 \u0111\u1eb7c bi\u1ec7t, \u0111\u1eebng l\u1ea1c \u0111\u1ec1, h\u00e3y gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1eb7t ra \u1edf d\u00f2ng \u0111\u1ea7u n\u00e0y.<\/p>\n

        Theo Hubspot<\/em><\/p>\n

        B\u00e0i li\u00ean quan:<\/em><\/p>\n

          \n
        • Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t trang ch\u1ee7 website ki\u1ec3u m\u1eabu?<\/em><\/li>\n
        • 5 chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng v\u1edbi website<\/em><\/li>\n
        • T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u1edd c\u00e1 nh\u00e2n h\u00f3a website<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          M\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc c\u1ee7a Inbound Marketing l\u00e0 kh\u00f4ng l\u00e0m phi\u1ec1n m\u1ecdi ng\u01b0\u1eddi, v\u1eady t\u1ea1i sao v\u1eabn c\u00f3 v\u00f4 v\u00e0n website m\u00e0 ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u201cthan tr\u1eddi\u201d v\u1ec1 n\u00f3? Tr\u1ea3i nghi\u1ec7m k\u00e9m s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng mu\u1ed1n quay tr\u1edf l\u1ea1i, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, v\u1ecb tr\u00ed t\u1ec7 h\u1ea1i tr\u00ean trang k\u1ebft qu\u1ea3\u00a0t\u00ecm ki\u1ebfm, v\u00e0 h\u1eb3n nhi\u00ean danh ti\u1ebfng c\u00f4ng ty b\u1ea1n c\u0169ng b\u1ecb \u0111\u1ea9y l\u00f9i theo.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56132"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56132"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56132\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}