{"id":56152,"date":"2023-12-20T17:00:51","date_gmt":"2023-12-20T10:00:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-va-dich-vu-khach-hang-khong-the-tach-roi.html"},"modified":"2023-12-20T17:00:51","modified_gmt":"2023-12-20T10:00:51","slug":"marketing-va-dich-vu-khach-hang-khong-the-tach-roi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-va-dich-vu-khach-hang-khong-the-tach-roi.html","title":{"rendered":"Marketing v\u00e0 D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng: Kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi"},"content":{"rendered":"
75% marketers s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, l\u1ea1i ch\u1ec9 c\u00f3 26% ph\u1ed1i h\u1ee3p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Marketing v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 2 y\u1ebfu t\u1ed1 b\u1ea1n lu\u00f4n lu\u00f4n c\u1ea7n bi\u1ebft c\u00e1ch ph\u1ed1i h\u1ee3p ch\u00ednh x\u00e1c \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u1edf m\u1ee9c cao h\u01a1n.<\/p>\n

1. H\u1ed7 tr\u1ee3 truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed1t h\u01a1n<\/h2>\n

Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, ph\u1ea7n l\u1edbn marketer \u0111ang s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, li\u1ec7u r\u1eb1ng \u0111\u1ed9i ng\u0169 marketing c\u1ee7a b\u1ea1n c\u00f3 l\u00e0m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed1t nh\u01b0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hay ch\u01b0a? R\u1ea5t c\u00f3 th\u1ec3 c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng. Nh\u00f3m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u01b0\u1ee3c cung c\u1ea5p nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c th\u1eafc m\u1eafc hay v\u1ea5n \u0111\u1ec1 t\u1eeb kh\u00e1ch h\u00e0ng. H\u1ecd ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ed1t nh\u1ea5t, ph\u00f9 h\u1ee3p nh\u1ea5t cho c\u00f4ng vi\u1ec7c li\u00ean quan t\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 gi\u00fap cho ph\u00e9p c\u00e1c marketer k\u1ebft n\u1ed1i v\u1edbi c\u00e1c ph\u00f2ng ban kh\u00e1c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c nh\u01b0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i t\u1eeb m\u1ed9t b\u00ean th\u1ee9 ba. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t h\u1ec7 th\u1ed1ng cho ph\u00e9p c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a ph\u00f2ng D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tham gia v\u00e0o c\u00e1c c\u00f4ng vi\u1ec7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eb1m gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1c tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n.<\/p>\n

2. T\u0103ng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o n\u1ed9i dung<\/h2>\n

Nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c ph\u00f2ng D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 m\u1ed9t \u201cm\u1ecf v\u00e0ng\u201d v\u1ec1 content marketing m\u00e0 r\u1ea5t c\u00f3 th\u1ec3 ph\u00f2ng Marketing ch\u01b0a khai th\u00e1c h\u1ebft. H\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u \u2013 nh\u1eefng th\u1ee9 gi\u00fap t\u1ea1o ra \u00fd t\u01b0\u1edfng n\u1ed9i dung hi\u1ec7u qu\u1ea3. N\u00f3i cho c\u00f9ng, marketer l\u00e0 nh\u1eefng ng\u01b0\u1eddi lu\u00f4n c\u1ed1 g\u1eafng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 ph\u00f2ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u1ea5t. H\u1ecd s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p cho ph\u00f2ng Marketing nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch th\u1ee9c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u00e1p d\u1ee5ng ch\u00fang trong content marketing.<\/p>\n

Tr\u00ean c\u01b0\u01a1ng v\u1ecb l\u00e0 m\u1ed9t marketer, b\u1ea1n h\u00e3y t\u1ea1o d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft gi\u1eefa nh\u1eefng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean ph\u1ea3i l\u00e0m vi\u1ec7c c\u00f9ng kh\u00e1ch h\u00e0ng. H\u00e3y c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c m\u1edf ra c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ec3 c\u00f9ng trao \u0111\u1ed5i v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 ngh\u0129 t\u1edbi c\u00e1c lo\u1ea1i n\u1ed9i dung m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n

\"social-media-content-management\"<\/p>\n

\u201cB\u00ed m\u1eadt\u201d \u0111\u1ec3 c\u00f3 nh\u1eefng content marketing hi\u1ec7u qu\u1ea3: \u201cH\u1ecfi chuy\u1ec7n\u201d ph\u00f2ng D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng!<\/p>\n<\/div>\n

3. Th\u1ea5u hi\u1ec3u ch\u00e2n dung ng\u01b0\u1eddi mua s\u00e2u h\u01a1n<\/h2>\n

B\u1ea1n \u0111\u00e3 hi\u1ec3u ng\u01b0\u1eddi mua c\u1ee7a m\u00ecnh \u0111\u1ebfn m\u1ee9c n\u00e0o? Ch\u00e2n dung ng\u01b0\u1eddi mua l\u00e0 nh\u1eefng ph\u00e1c h\u1ecda c\u01a1 b\u1ea3n nh\u1ea5t v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, do \u0111\u00f3 n\u1ebfu b\u1ea1n \u00e1p d\u1ee5ng nh\u1eefng g\u00ec \u1edf m\u1ee5c 2, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng th\u1ef1c ra m\u00ecnh ch\u1eb3ng hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng nhi\u1ec1u nh\u01b0 m\u00ecnh t\u01b0\u1edfng. Ho\u1eb7c, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a t\u1eebng ph\u00e1t tri\u1ec3n t\u01b0 duy v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch quan tr\u1ecdng \u0111\u00fang m\u1ef1c. Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i, s\u1edf th\u00edch c\u00e1 nh\u00e2n, n\u01a1i kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u th\u1eddi gian, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eadn th\u1ee9c \u0111\u00fang \u0111\u1eafn v\u1ec1 th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch to\u00e0n di\u1ec7n h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.<\/p>\n

\u0110i\u1ec1u tuy\u1ec7t v\u1eddi l\u00e0, ph\u00f2ng D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111i\u1ec1u ki\u1ec7n ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u1ecd hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng h\u01a1n b\u1ea5t c\u1ee9 ph\u00f2ng ban n\u00e0o trong c\u00f4ng ty. Hi\u1ec3u r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 b\u01b0\u1edbc thi\u1ebft y\u1ebfu cho c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng, do \u0111\u00f3, ph\u00f2ng Marketing c\u1ea7n c\u00f3 nhi\u1ec7m v\u1ee5 l\u00e0m vi\u1ec7c th\u01b0\u1eddng xuy\u00ean c\u00f9ng ph\u00f2ng D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ec3 cho ra \u0111\u1eddi nh\u1eefng ch\u00e2n dung kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u00e1ng nh\u1ea5t. L\u00e0 m\u1ed9t marketer, vi\u1ec7c b\u1ea1n ng\u1ed3i c\u00f9ng ph\u00f2ng D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng v\u00e0 tham gia v\u00e0o m\u1ed9t cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c kh\u1ea3o s\u00e1t th\u00f4ng th\u01b0\u1eddng.<\/p>\n

4. \u0110\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0m n\u00ean m\u1ed9t \u0111\u1ed9i ng\u0169 marketing c\u00f3 hi\u1ec7u qu\u1ea3 l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 k\u1ef3 v\u1ecdng r\u1eb1ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap \u00edch cho h\u1ecd. V\u00e0 khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 k\u1ef3 v\u1ecdng r\u00f5 r\u00e0ng, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. \u0110\u00f3 l\u00e0 c\u00e1ch m\u00e0 ph\u00f2ng Marketing c\u00f3 th\u1ec3 ng\u0103n ng\u1eeba vi\u1ec7c \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng chi\u1ebfn d\u1ecbch g\u00e2y hi\u1ec3u nh\u1ea7m.<\/p>\n

V\u1eady, ph\u00f2ng D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tham gia v\u00e0o \u0111i\u1ec1u n\u00e0y nh\u01b0 th\u1ebf n\u00e0o? Khi 2 ph\u00f2ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, ph\u00f2ng D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng s\u1ebd th\u00f4ng b\u00e1o cho ph\u00f2ng Marketing v\u1ec1 kh\u1ea3 n\u0103ng c\u00e1c k\u1ef3 v\u1ecdng sai l\u1ec7ch \u0111\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh. Sau \u0111\u00f3, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t marketer, b\u1ea1n s\u1ebd \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh sao cho \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nguy\u1ec7n v\u1ecdng c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ed d\u1ee5, n\u1ebfu \u0111\u1ed9i ng\u0169 Marketing c\u1ee7a b\u1ea1n \u0111\u00e3 nh\u1ea5n m\u1ea1nh th\u00f4ng \u0111i\u1ec7p r\u1eb1ng lo\u1ea1i s\u01a1n trong nh\u00e0 m\u1edbi ra m\u1eaft kh\u00f4 trong v\u00f2ng v\u00e0i ph\u00fat, nh\u01b0ng trong th\u1ef1c t\u1ebf kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i l\u1ea1i ph\u1ea3i m\u1ea5t h\u00e0ng gi\u1edd \u0111\u1ed9i ng\u0169 Marketing c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c s\u1ef1 k\u1ef3 v\u1ecdng sai l\u1ea7m h\u1ecd \u0111\u00e3 thi\u1ebft l\u1eadp trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/p>\n

\"customer-service-phrases-1080x630\"<\/p>\n

L\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb ph\u00f2ng D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap ph\u00f2ng Marketing \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n

5. Th\u00f4ng \u0111i\u1ec7p v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u1ed3ng nh\u1ea5t<\/h2>\n

Khi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 c\u00e2u h\u1ecfi v\u1ec1 chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 m\u00e0 ph\u00f2ng marketing \u0111ang th\u1ef1c hi\u1ec7n, b\u1ea1n ngh\u0129 r\u1eb1ng h\u1ecd s\u1ebd g\u1ecdi cho ai? D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng! L\u00fd do \u0111\u01a1n gi\u1ea3n l\u00e0: \u0111\u00e2y l\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y nh\u1ea5t tr\u00ean website c\u00f4ng ty. B\u1ea1n h\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu ph\u00f2ng h\u1ed7 tr\u1ee3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng n\u00e0y l\u1ea1i kh\u00f4ng h\u1ec1 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 chi\u1ebfn d\u1ecbch? V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng mu\u1ed1n h\u1ecfi c\u00e1ch th\u1ee9c \u0111\u0103ng k\u00fd v\u00e0o m\u1ed9t webinar m\u00e0 ph\u00f2ng Marketing \u0111ang ch\u1ea1y, tuy nhi\u00ean ng\u01b0\u1eddi nh\u1ea5c m\u00e1y h\u1ed7 tr\u1ee3 h\u1ecd l\u1ea1i kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 th\u00f4ng tin n\u00e0o v\u1ec1 webinar n\u00e0y trong tay: \u201cWebinar? Webinar n\u00e0o nh\u1ec9?!\u201d. Kh\u00e1ch h\u00e0ng l\u00fac n\u00e0y s\u1ebd d\u00e0nh t\u1eb7ng c\u00f4ng ty 3 t\u1eeb, \u0111\u00f3 l\u00e0 Kh\u00f4ng Chuy\u00ean Nghi\u1ec7p.<\/p>\n

Do \u0111\u00f3, ph\u00f2ng D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng lu\u00f4n lu\u00f4n c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 m\u00e0 ph\u00f2ng Marketing \u0111ang tri\u1ec3n khai nh\u1eb1m c\u00f3 hi\u1ec3u bi\u1ebft v\u1eefng ch\u1eafc \u0111\u1ee7 \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p b\u1ea5t c\u1ee9 th\u1eafc m\u1eafc n\u00e0o \u0111\u1ebf t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. H\u1ecd n\u00ean bi\u1ebft kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y ebook ch\u1ed7 n\u00e0o tr\u00ean website, l\u00e0m sao \u0111\u1ec3 \u0111\u0103ng k\u00fd tham gia webinar hay c\u00e1ch tham d\u1ef1 m\u1ed9t cu\u1ed9c thi m\u00e0 c\u00f4ng ty \u0111ang t\u1ed5 ch\u1ee9c.<\/p>\n

6. H\u01b0\u1edbng t\u1edbi marketing v\u00ec s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

Nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn duy nh\u1ea5t c\u1ee7a ph\u00f2ng d\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng v\u00e0 ph\u00f2ng Marketing. Nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 c\u00e1ch b\u1ea1n nh\u1eadn d\u1ea1ng nhanh nh\u1ea5t v\u00e0 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 nh\u1ea5t nh\u1eefng c\u00e1ch khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n

Ph\u00f2ng D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ea3m nh\u1eadn vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c v\u00e0 c\u00e1c v\u00ed d\u1ee5 li\u00ean quan \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u00e3 h\u00e0i l\u00f2ng \u0111\u1ebfn th\u1ebf n\u00e0o khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 kh\u00edch l\u1ec7 nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f3 marketer n\u00e0o l\u1ea1i kh\u00f4ng \u201cth\u00e8m mu\u1ed1n\u201d nh\u1eefng ph\u1ea3n h\u1ed3i tuy\u1ec7t v\u1eddi n\u00e0y?<\/p>\n

V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t marketer, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u00e3 coi\u00a0ph\u00f2ng D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng nh\u01b0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean qu\u00fd gi\u00e1 \u0111\u1ec3 h\u1ed7 tr\u1ee3 quan h\u1ec7 c\u00f4ng ch\u00fang d\u1ef1a tr\u00ean c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c l\u00e0m n\u00e0y c\u00f2n d\u1ec5 d\u00e0ng khi\u1ebfn cho kh\u00e1ch h\u00e0ng l\u00e0m marketing thay b\u1ea1n.<\/p>\n

\"content-marketing-is-customer-service\"<\/p>\n

B\u1ea1n \u0111\u00e3 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng ch\u01b0a?<\/p>\n<\/div>\n

7. Marketing cho s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c<\/h2>\n

Ph\u00f2ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m nh\u1ea5t. T\u1eeb k\u1ebft qu\u1ea3 thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb ph\u00f2ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, \u0111\u00e1ng ng\u1ea1c nhi\u00ean l\u00e0, \u0111\u00f4i l\u00fac c\u00e1ch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m l\u1ea1i kh\u00f4ng ch\u00ednh x\u00e1c theo c\u00e1ch m\u00e0 c\u00e1c marketer \u0111\u00e3 l\u00e0m marketing cho s\u1ea3n ph\u1ea9m.<\/p>\n

H\u00e3y ngay l\u1eadp t\u1ee9c li\u00ean k\u1ebft ph\u00f2ng Marketing v\u00e0 ph\u00f2ng D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1ea5m d\u1ee9t t\u00ecnh tr\u1ea1ng n\u00e0y! B\u1ea1n c\u1ea7n t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp th\u01b0\u1eddng xuy\u00ean v\u1edbi c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a c\u1ea3 2 ph\u00f2ng n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng marketing kh\u00f4ng l\u00e0m m\u1ed9t \u0111\u1eb1ng c\u00f2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i c\u00f3 c\u00e1ch ph\u1ea3n \u1ee9ng m\u1ed9t n\u1ebbo. B\u00ean c\u1ea1nh \u0111\u00f3, r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m theo m\u1ed9t c\u00e1ch kh\u00f4ng th\u00f4ng th\u01b0\u1eddng m\u00e0 ph\u00f2ng marketing ch\u01b0a bao gi\u1edd ngh\u0129 r\u1eb1ng s\u1ebd qu\u1ea3ng b\u00e1 theo c\u00e1ch \u0111\u00f3. Vi\u1ec7c li\u00ean k\u1ebft v\u00e0 c\u00f3 nh\u1eefng s\u1ef1 trao \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean gi\u1eefa ph\u00f2ng Marketing v\u00e0 ph\u00f2ng D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap cho c\u00e1c chi\u1ebfn d\u1ecbch marketing trong t\u01b0\u01a1ng lai b\u00e1m s\u00e1t kh\u00e1ch h\u00e0ng h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n

T\u1ea1m k\u1ebft<\/h2>\n

\u0110\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng, b\u1ea1n h\u00e3y kh\u00e9o l\u00e9o ph\u1ed1i h\u1ee3p gi\u1eefa b\u1ed9 ph\u1eadn Marketing v\u00e0 b\u1ed9 ph\u1eadn D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp th\u01b0\u1eddng xuy\u00ean gi\u1eefa 2 b\u1ed9 ph\u1eadn \u0111\u1ec3 v\u1ea1ch ra nh\u1eefng v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm h\u01b0\u1edbng gi\u1ea3i quy\u1ebft th\u00edch \u0111\u00e1ng.<\/p>\n

Theo\u00a0Hubspot<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Theo ch\u00e2n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m<\/em><\/li>\n
  • L\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0m n\u00ean s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    75% marketers s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, l\u1ea1i ch\u1ec9 c\u00f3 26% ph\u1ed1i h\u1ee3p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Marketing v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 2 y\u1ebfu t\u1ed1 b\u1ea1n lu\u00f4n lu\u00f4n c\u1ea7n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56152"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56152"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56152\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}