{"id":56168,"date":"2023-12-20T17:04:52","date_gmt":"2023-12-20T10:04:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-cach-khong-moi-nhung-hieu-qua-de-tang-luot-truy-cap-blog.html"},"modified":"2023-12-20T17:04:52","modified_gmt":"2023-12-20T10:04:52","slug":"nhung-cach-khong-moi-nhung-hieu-qua-de-tang-luot-truy-cap-blog","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-cach-khong-moi-nhung-hieu-qua-de-tang-luot-truy-cap-blog.html","title":{"rendered":"Nh\u1eefng c\u00e1ch kh\u00f4ng m\u1edbi nh\u01b0ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp blog"},"content":{"rendered":"
Blog l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong content marketing. Hay n\u00f3i c\u00e1ch kh\u00e1c, nguy\u00ean t\u1eafc \u0111\u1ea7u ti\u00ean trong\u00a0content marketing l\u00e0 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp t\u1edbi blog c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. T\u1eeb \u0111i\u1ec3m n\u00e0y, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ebd di\u1ec5n ra nhanh h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Subiz s\u1ebd b\u1eadt m\u00ed t\u1edbi b\u1ea1n 7 c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t truy c\u1eadp blog.<\/p>\n
\"Blog<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 c\u00e1ch gi\u00fap b\u1ea1n t\u0103ng l\u01b0\u1ee3t truy c\u1eadp blog<\/p>\n<\/div>\n

1. Nh\u1eafc t\u1edbi nh\u1eefng blogger n\u1ed5i ti\u1ebfng<\/h2>\n

H\u00e3y l\u1eadp ra m\u1ed9t danh s\u00e1ch nh\u1eefng blogger c\u00f3 ti\u1ebfng m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ed1i v\u1edbi b\u1ea1n. N\u1ebfu h\u1ecd c\u00f3 m\u1ed9t s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh, \u0111\u1eebng qu\u00ean nh\u1eafc t\u1edbi h\u1ecd trong c\u00e1c b\u00e0i blog.\u00a0V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang ch\u1ea1y chi\u1ebfn d\u1ecbch v\u1ec1 SEO (search engine optimization \u2013 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm), b\u1ea1n n\u00ean nh\u1eafc \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng trong c\u00e1c l\u0129nh v\u1ef1c marketing tr\u1ef1c tuy\u1ebfn nh\u01b0 t\u1ed1i \u01b0u h\u00f3a t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay copywriting. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp nh\u01b0ng s\u1ebd \u0111\u00e1p \u1ee9ng m\u1ed9t s\u1ed1 m\u1ed1i quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1ea5t nhi\u00ean, tr\u01b0\u1edbc khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1ebd nh\u1eafc \u0111\u1ebfn nh\u1eefng blogger kh\u00e1c \u1edf \u0111\u00e2u, b\u1ea1n ph\u1ea3i t\u00ecm th\u1ea5y h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd th\u1ea5y h\u1ecd qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, n\u01a1i m\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea cho th\u1ea5y h\u1ecd \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m ch\u00fa \u00fd. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 b\u1ea1n t\u00ecm ki\u1ebfm c\u00e1c blogger c\u00f3 \u1ea3nh h\u01b0\u1edfng. N\u1ebfu danh s\u00e1ch c\u1ee7a b\u1ea1n d\u01b0\u1edbi 30 ng\u01b0\u1eddi, hay ti\u1ebfp t\u1ee5c t\u00ecm ki\u1ebfm qua Google \u0111\u1ec3 b\u1ed5 sung v\u00e0o ph\u1ea7n c\u00f2n thi\u1ebfu.\u00a0Khi b\u1ea1n c\u00f3 danh s\u00e1ch nh\u1eefng blogger c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng, h\u00e3y b\u1eaft \u0111\u1ea7u nh\u1eafc t\u1edbi h\u1ecd trong nh\u1eefng b\u00e0i blog c\u1ee7a b\u1ea1n. C\u00f3 2 l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao \u0111\u00e2y l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft.<\/p>\n

    \n
  • \u0110\u1ea7u ti\u00ean, \u0111\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 \u201cc\u00f3 \u0111i c\u00f3 l\u1ea1i\u201d. Khi b\u1ea1n \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi kh\u00e1c gi\u00e1 tr\u1ecb, h\u1ecd c\u0169ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 v\u1edbi b\u1ea1n. N\u1ebfu b\u1ea1n nh\u1eafc \u0111\u1ebfn nh\u1eefng blogger kh\u00e1c, trong t\u01b0\u01a1ng lai h\u1ecd s\u1ebd \u0111\u1ec1 c\u1eadp t\u1edbi b\u1ea1n \u1edf c\u00e1c b\u00e0i vi\u1ebft c\u00e1 nh\u00e2n.<\/li>\n
  • Th\u1ee9 hai, th\u00f4ng th\u01b0\u1eddng,\u00a0khi b\u1ea1n nh\u1eafc t\u1edbi nh\u1eefng blogger kh\u00e1c, b\u1ea1n s\u1ebd c\u00e0i \u0111\u1eb7t c\u00e1c li\u00ean k\u1ebft t\u1edbi blog c\u1ee7a h\u1ecd. Nh\u1eefng blogger n\u00e0y s\u1ebd ch\u00fa \u00fd r\u1eb1ng l\u01b0\u1ee3t truy c\u1eadp t\u0103ng l\u00ean c\u00f3 th\u1ec3 l\u00e0 nh\u1edd v\u00e0o vi\u1ec7c n\u00e0y. H\u1ecd s\u1ebd quay tr\u1edf l\u1ea1i blog c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1eb7t \u0111\u01b0\u1eddng d\u1eabn t\u1edbi blog c\u1ee7a b\u1ea1n nh\u01b0 vi\u1ec7c b\u1ea1n \u0111\u00e3 l\u00e0m v\u1edbi h\u1ecd.<\/li>\n<\/ul>\n

    2. Th\u00f4ng b\u00e1o t\u1edbi nh\u1eefng blogger \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp<\/h2>\n

    C\u00e1c blogger b\u1eadn r\u1ed9n r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng ki\u1ec3m tra h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c backlink \u0111\u1ec3 bi\u1ebft r\u1eb1ng ai \u0111\u00e3 nh\u1eafc t\u1edbi h\u1ecd. M\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a h\u1ecd c\u00e0ng l\u1edbn th\u00ec c\u01a1 h\u1ed9i b\u1ea1n \u0111\u01b0\u1ee3c h\u1ecd bi\u1ebft t\u1edbi c\u00e0ng gi\u1ea3m. S\u1ebd r\u1ea5t t\u1ed1t n\u1ebfu b\u1ea1n th\u00f4ng b\u00e1o cho h\u1ecd qua email ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i r\u1eb1ng b\u1ea1n \u0111\u00e3 nh\u1eafc t\u1edbi h\u1ecd tr\u00ean b\u00e0i \u0111\u0103ng blog.\u00a0M\u1eb7c d\u00f9 nh\u1eefng blogger c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng th\u01b0\u1eddng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u01b0 r\u00e1c r\u1ea5t nhi\u1ec1u m\u1ed7i ng\u00e0y, h\u1ecd v\u1eabn s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y phi\u1ec1n n\u1ebfu th\u1ea5y r\u1eb1ng ai \u0111\u00f3 \u0111ang nh\u1eafc \u0111\u1ebfn m\u00ecnh. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean n\u00eau b\u1eadt l\u00ean ngay t\u1eeb \u0111\u1ea7u b\u1ee9c th\u01b0 v\u1edbi m\u1ed9t ti\u00eau \u0111\u1ec1 cho th\u1ea5y \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u01b0 r\u00e1c.<\/p>\n

    3. T\u00edch h\u1ee3p blog v\u1edbi chi\u1ebfn d\u1ecbch email marketing<\/h2>\n

    N\u1ebfu b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c d\u00f9ng n\u00f3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 \u0111\u1ed3ng th\u1eddi blog l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft.\u00a0Nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3n h\u1ed3i email trong chu k\u1ef3 7 ng\u00e0y ho\u1eb7c 30 ng\u00e0y v\u1eabn c\u1ea7n \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i trong danh s\u00e1ch email \u0111\u1ec3 b\u1ea1n qu\u1ea3ng b\u00e1 blog t\u1edbi h\u1ecd. Vi\u1ec7c l\u00e0m n\u00e0y s\u1ebd kh\u01a1i g\u1ee3i h\u1ee9ng th\u00fa \u1edf h\u1ecd v\u00e0 \u201cm\u01b0a d\u1ea7m th\u1ea5m l\u00e2u\u201d, cu\u1ed1i c\u00f9ng h\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u1ea7n l\u01b0u \u00fd vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\u00a0\u0111\u1ec3 l\u00e0m email marketing hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean s\u1edf th\u00edch .<\/p>\n

    \"Meo-trien-khai-chien-dich-email-marketing-ho-tro-cho-SEO-2\"<\/p>\n

    T\u1ea1i sao b\u1ea1n kh\u00f4ng g\u1eedi email v\u1ec1 c\u00e1c n\u1ed9i dung tr\u00ean blog?<\/p>\n<\/div>\n

    V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u00f4ng ty chuy\u00ean v\u1ec1 SEO, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd c\u1ea7n \u0111\u1ebfn m\u1ed9t danh s\u00e1ch nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 quan t\u00e2m t\u1edbi Local SEO (m\u1ed9t h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u h\u00f3a th\u1ee9 h\u1ea1ng trang web theo c\u00e1c\u00a0t\u1eeb kh\u00f3a li\u00ean quan t\u1edbi m\u1ed9t \u0111\u1ecba ph\u01b0\u01a1ng, l\u00e3nh th\u1ed5 n\u00e0o \u0111\u00f3). Theo \u0111\u00f3, b\u1ea1n n\u00ean qu\u1ea3ng c\u00e1o c\u00e1c \u01b0u \u0111\u00e3i li\u00ean quan t\u1edbi Local SEO t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi trong danh s\u00e1ch n\u00e0y.<\/p>\n

    Tuy nhi\u00ean, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c b\u00e0i \u0111\u0103ng blog d\u1ef1a tr\u00ean s\u1edf th\u00edch. Ti\u1ebfp t\u1ee5c v\u1edbi v\u00ed d\u1ee5 tr\u00ean, n\u1ebfu b\u1ea1n v\u1eeba \u0111\u0103ng t\u1ea3i c\u00e1c b\u00e0i blog li\u00ean quan t\u1edbi t\u1ea7m quan tr\u1ecdng c\u1ee7a Local SEO, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi \u0111\u01b0\u1eddng link t\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1eb1m trong danh s\u00e1ch \u201cLocal SEO\u201d. Ch\u1eafc ch\u1eafn t\u1ef7 l\u1ec7 m\u1edf mail s\u1ebd cao h\u01a1n so v\u1edbi khi b\u1ea1n g\u1eedi email t\u1edbi danh s\u00e1ch kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n nh\u00f3m.<\/p>\n

    4. Ph\u00e1t h\u00e0nh \u1ea5n ph\u1ea9m b\u00e1o ch\u00ed<\/h2>\n

    Nh\u1eefng marketer chuy\u00ean nghi\u1ec7p lu\u00f4n hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u1ea5n ph\u1ea9m b\u00e1o ch\u00ed trong vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin nh\u01b0 ng\u00e0y nay, \u1ea5n ph\u1ea9m b\u00e1o ch\u00ed tuy kh\u00f4ng c\u00f2n quan tr\u1ecdng nh\u01b0 tr\u01b0\u1edbc nh\u01b0ng v\u1eabn kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c content marketing th\u01b0\u1eddng s\u1ebd bao g\u1ed3m m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1ed9i dung. B\u1ea1n s\u1ebd ph\u00e2n chia n\u1ed9i dung c\u1ee7a m\u00ecnh qua c\u00e1c k\u00eanh n\u00e0o? Email, m\u1ea1ng x\u00e3 h\u1ed9i hay nh\u1eefng n\u01a1i kh\u00e1c cho ph\u00e9p s\u1eed d\u1ee5ng backlink? M\u1eb7c d\u00f9 \u0111\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng k\u00eanh hi\u1ec7u qu\u1ea3 cho vi\u1ec7c qu\u1ea3ng b\u00e1 n\u1ed9i dung, \u0111\u1eebng qu\u00ean nh\u1eefng k\u00eanh c\u00f3 tr\u1ea3 ph\u00ed. \u0110\u1eb7c bi\u1ec7t trong tr\u01b0\u1eddng h\u1ee3p n\u1ed9i dung kh\u00f4ng d\u1ec5 d\u00e0ng t\u01b0\u01a1ng t\u00e1c, nh\u1eefng k\u00eanh n\u00e0y c\u00e0ng quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

    \"Content-distribution\"<\/p>\n

    Ph\u00e2n b\u1ed5 n\u1ed9i dung h\u1ee3p l\u00fd s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao<\/p>\n<\/div>\n

    Do \u0111\u00f3, \u1ea5n ph\u1ea9m b\u00e1o ch\u00ed l\u00e0 m\u1ed9t n\u01a1i hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a b\u1ea1n. Chi ph\u00ed s\u1ebd x\u00ea d\u1ecbch t\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n ch\u1ecdn b\u00e1o n\u00e0o c\u0169ng nh\u01b0 t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n n\u1ed9i dung.\u00a0B\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u1ea5n ph\u1ea9m b\u00e1o ch\u00ed v\u00ec:<\/p>\n

      \n
    • T\u00ednh th\u1ea9m quy\u1ec1n. M\u1ed9t \u1ea5n ph\u1ea9m b\u00e1o ch\u00ed th\u01b0\u1eddng s\u1ebd c\u00f3 nhi\u1ec1u uy t\u00edn h\u01a1n so v\u1edbi trang blog quy chu\u1ea9n.<\/li>\n
    • Ph\u00f3ng vi\u00ean s\u1ebd li\u00ean h\u1ec7 v\u1edbi b\u1ea1n. Khi b\u1ea1n ph\u00e1t h\u00e0nh n\u1ed9i dung qua m\u1ed9t \u1ea5n ph\u1ea9m b\u00e1o ch\u00ed, r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng c\u00e1c ph\u00f3ng vi\u00ean chuy\u00ean nghi\u1ec7p s\u1ebd li\u00ean h\u1ec7 \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin. \u0110\u00e2y l\u00e0 ph\u1ea7n qu\u1ea3ng c\u00e1o th\u00eam m\u00e0 b\u1ea1n kh\u00f4ng h\u1ec1 t\u1ed1n chi ph\u00ed. H\u00e3y s\u1eed d\u1ee5ng \u0111\u1eb7c quy\u1ec1n n\u00e0y m\u1ecdt c\u00e1ch kh\u00f4n kh\u00e9o \u0111\u1ec3 t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed.<\/li>\n
    • SEO t\u1ed1t h\u01a1n. C\u00e1c b\u00e0i b\u00e1o s\u1ebd \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean web v\u00e0 t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/li>\n
    • Nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u00eam CTA v\u00e0o c\u00e1c b\u00e0i b\u00e1o? B\u1ea1n c\u00f3 th\u1ec3 kh\u00edch l\u1ec7 ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin, tham d\u1ef1 webinar hay t\u1ea3i c\u00e1c ebook.<\/li>\n<\/ul>\n

      5. Vi\u1ebft c\u00e1c b\u00e0i \u0111\u0103ng nhi\u1ec1u h\u01a1n 1500 t\u1eeb<\/h2>\n

      \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 \u0111\u1ed9 d\u00e0i t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn.\u00a0M\u1ed9t b\u00e0i \u0111\u0103ng blog n\u00ean c\u00f3 \u0111\u1ed9 d\u00e0i t\u1ed1i thi\u1ec3u t\u1eeb 1200 t\u1edbi 1500 t\u1eeb. \u0110\u1ed9 d\u00e0i n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n truy\u1ec1n t\u1ea3i n\u1ed9i dung chuy\u00ean s\u00e2u h\u01a1n so v\u1edbi c\u00e1c website c\u1ee7a \u0111\u1ed1i th\u1ee7.\u00a0Khi b\u1ea1n \u0111\u00e3 quen v\u1edbi vi\u1ec7c \u0111\u0103ng t\u1ea3i c\u00e1c n\u1ed9i dung d\u00e0i, b\u1ea1n s\u1ebd th\u1ea5y l\u01b0\u1ee3t truy c\u1eadp t\u0103ng \u0111\u1ed9t ph\u00e1. C\u00f3 m\u1ed9t v\u00e0i l\u00fd do nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y gi\u1ea3i th\u00edch \u0111i\u1ec1u n\u00e0y.<\/p>\n

      M\u1ed9t l\u00e0, Google \u01b0a chu\u1ed9ng nh\u1eefng b\u00e0i \u0111\u0103ng d\u00e0i. Nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n n\u0103m 2012 t\u1eeb serpIQ cho th\u1ea5y r\u1eb1ng nh\u1eefng b\u00e0i \u0111\u0103ng d\u00e0i \u0111\u01b0\u1ee3c x\u1ebfp th\u1ee9 h\u1ea1ng cao h\u01a1n nh\u1eefng b\u00e0i ng\u1eafn. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 ph\u00e2n t\u00edch m\u1ed9t lo\u1ea1t c\u00e1c t\u1eeb kh\u00f3a, sau \u0111\u00f3 r\u00fat ra k\u1ebft lu\u1eadn: \u0111\u1ed9 d\u00e0i trung b\u00ecnh c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng n\u1eb1m trong top 10 th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 d\u00e0i tr\u00ean 2000 t\u1eeb. B\u00e0i \u0111\u0103ng x\u1ebfp h\u1ea1ng nh\u1ea5t c\u00f3 \u0111\u1ed9 d\u00e0i trung b\u00ecnh kho\u1ea3ng 2400 t\u1eeb.<\/p>\n

      \"long-form-content\"<\/p>\n

      H\u00e3y vi\u1ebft c\u00e1c b\u00e0i \u0111\u0103ng d\u00e0i v\u00e0 chuy\u00ean s\u00e2u<\/p>\n<\/div>\n

      Google th\u1eeba nh\u1eadn r\u1eb1ng c\u00e1c b\u00e0i \u0111\u0103ng d\u00e0i s\u1ebd c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n. Pandu Nayak, nh\u00e0 ph\u00e1t minh c\u1ee7a thu\u1eadt to\u00e1n Panda, \u0111\u00e3 ph\u00e1t bi\u1ec3u tr\u00ean blog c\u1ee7a Google: \u201cM\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng\u00a0s\u1eed d\u1ee5ng Google \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng cho c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1ecd quan t\u00e2m, nh\u01b0ng c\u00e1c nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng kho\u1ea3ng 10% l\u01b0\u1ee3ng th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng c\u1ea7n t\u00ecm s\u1ebd ph\u1ea3i \u0111\u01b0\u1ee3c bao g\u1ed3m trong m\u1ed9t ch\u1ee7 \u0111\u1ec1 l\u1edbn h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u1ecdc nh\u1eefng b\u00e0i b\u00e1o chuy\u00ean s\u00e2u\u201d.<\/p>\n

      Hai l\u00e0, c\u00e1c b\u00e0i \u0111\u0103ng d\u00e0i c\u00f3 xu h\u01b0\u1edbng thu th\u1eadp backlink. M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ph\u00e1t hi\u1ec7n ra m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa backlink v\u00e0 s\u1ed1 t\u1eeb. B\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n c\u00e0ng nhi\u1ec1u t\u1eeb, c\u01a1 h\u1ed9i b\u1ea1n ch\u00e8n \u0111\u01b0\u1ee3c backlink c\u00e0ng cao.<\/p>\n

      N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 vi\u1ebft c\u00e1c b\u00e0i \u0111\u0103ng d\u00e0i, h\u00e3y ngh\u0129 \u0111\u1ebfn chuy\u1ec7n x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 c\u1ed9ng t\u00e1c vi\u00ean gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u00e0 b\u1ea1n l\u00e0 ng\u01b0\u1eddi ch\u1ec9nh s\u1eeda cu\u1ed1i c\u00f9ng. B\u1ea1n c\u1ea7n cung c\u1ea5p m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft, d\u00e0n \u00fd v\u00e0 h\u01b0\u1edbng d\u1eabn c\u0169ng nh\u01b0 quy chu\u1ea9n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c b\u00e0i vi\u1ebft th\u00e0nh c\u00f4ng.<\/p>\n

      6. T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh<\/h2>\n

      B\u00ean c\u1ea1nh vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u1ec1 c\u00e2u ch\u1eef, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 b\u1ecf qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh.<\/p>\n

      H\u00e3y nh\u1edb r\u1eb1ng, Google c\u0169ng cho ph\u00e9p t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh. Khi m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm nh\u1eefng h\u00ecnh \u1ea3nh chuy\u00ean bi\u1ec7t, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd \u0111\u1eb7t ch\u00e2n t\u1edbi website c\u1ee7a b\u1ea1n.\u00a0Tuy nhi\u00ean, \u0111\u1ec3 Google kh\u00e1m ph\u00e1 ra h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n, ch\u00fang ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a. Google s\u1ebd quy\u1ebft \u0111\u1ecbnh c\u00f3 hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh hay kh\u00f4ng khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nh\u1eefng t\u1eeb kh\u00f3a \u0111\u1eb7c bi\u1ec7t. H\u00ecnh \u1ea3nh \u0111ang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb kho\u1ea3ng 32% trong t\u1ed5ng th\u1eddi gian t\u00ecm ki\u1ebfm.<\/p>\n

      N\u1ebfu c\u00f3 th\u1ec3, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh ch\u1ec9 b\u1ea1n m\u1edbi c\u00f3. N\u00f3 s\u1ebd \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cao h\u01a1n so v\u1edbi c\u00e1c h\u00ecnh \u1ea3nh ph\u1ed5 th\u00f4ng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ea1i tr\u00e0.<\/p>\n

      \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh, h\u00e3y thi\u1ebft l\u1eadp m\u1ed9t b\u1ea3n \u0111\u1ed3 \u0111\u1ecba ch\u1ec9 h\u00ecnh \u1ea3nh (image sitemap), th\u00eam \u0111\u00e1nh d\u1ea5u (schema markup) v\u00e0 s\u1eed d\u1ee5ng l\u01b0\u1ee3c \u0111\u1ed3 m\u1edf (open graph).<\/p>\n

      7. S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

      S\u1ebd r\u1ea5t t\u1ed1t n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung t\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i. Tuy nhi\u00ean, c\u00f3 v\u1ebb nh\u01b0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi n\u1eb1m trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u1ea1i kh\u00f4ng theo d\u00f5i b\u1ea1n. B\u1ea1n s\u1ebd l\u00e0m g\u00ec \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd?<\/p>\n

      M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y l\u00e0 ch\u1ea1y nh\u1eefng qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau. Nh\u1eefng qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean trong \u201cc\u00f3 v\u1ebb\u201d nh\u01b0 l\u00e0 c\u00e1c n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i b\u1edfi nh\u1eefng ng\u01b0\u1eddi m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang theo d\u00f5i. Tuy nhi\u00ean, th\u1ef1c t\u1ebf l\u00e0 h\u1ecd \u0111ang qu\u1ea3ng c\u00e1o n\u1ed9i dung cho b\u1ea1n. V\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng m\u1ee5c ti\u00eau t\u1edbi nh\u1eefng ng\u01b0\u1eddi \u01b0a th\u00edch s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

      \"infographic-accelerating-native-advertising-using-rich-media-on-social-media\"<\/p>\n

      Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u n\u00ean l\u00e0m<\/p>\n<\/div>\n

      Th\u00eam v\u00e0o \u0111\u00f3, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng qu\u00e1 \u0111\u1eaft. B\u1ea1n s\u1ebd ph\u1ea3i ti\u00eau t\u1ed1n \u00edt h\u01a1n cho c\u00e1c qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. D\u0129 nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau<\/p>\n

      Tuy nhi\u00ean, b\u1ea1n s\u1ebd l\u00e0m gi\u00e1n \u0111o\u1ea1n vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng n\u1ebfu b\u1ea1n ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao ti\u00eau \u0111\u1ec1 v\u00e0 h\u00ecnh \u1ea3nh hi\u1ec3n th\u1ecb c\u1ea7n ph\u1ea3i \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc nh\u1ea5p chu\u1ed9t v\u00e0o li\u00ean k\u1ebft. N\u1ebfu kh\u00f4ng, t\u1ec9 l\u1ec7 ROI s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng m\u1ed9t c\u00e1ch ti\u00eau c\u1ef1c.<\/p>\n

      K\u1ebft<\/h2>\n

      \u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, blog \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 l\u01b0\u1ee3t truy c\u1eadp l\u1edbn h\u01a1n m\u1ed7i ng\u00e0y. C\u00f3 nhi\u1ec1u c\u00e1ch gi\u00fap b\u1ea1n qu\u1ea3ng c\u00e1o n\u1ed9i dung v\u00e0 thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac \u0111\u1ec3 b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3!<\/p>\n

      Theo\u00a0Marketingland<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • Ph\u00e1t huy s\u1ee9c m\u1ea1nh c\u1ee7a blog<\/em><\/li>\n
      • C\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem blog th\u00e0nh kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Blog l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong content marketing. Hay n\u00f3i c\u00e1ch kh\u00e1c, nguy\u00ean t\u1eafc \u0111\u1ea7u ti\u00ean trong\u00a0content marketing l\u00e0 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp t\u1edbi blog c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. T\u1eeb \u0111i\u1ec3m n\u00e0y, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ebd di\u1ec5n ra nhanh h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Subiz s\u1ebd […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56168"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56168"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56168\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}