{"id":56186,"date":"2023-12-20T17:07:40","date_gmt":"2023-12-20T10:07:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/giai-quyet-xung-dot-giua-sales-va-marketing-gan-ket-doi-nhom.html"},"modified":"2023-12-20T17:07:40","modified_gmt":"2023-12-20T10:07:40","slug":"giai-quyet-xung-dot-giua-sales-va-marketing-gan-ket-doi-nhom","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/giai-quyet-xung-dot-giua-sales-va-marketing-gan-ket-doi-nhom.html","title":{"rendered":"Gi\u1ea3i Quy\u1ebft Xung \u0110\u1ed9t Gi\u1eefa Sales V\u00e0 Marketing G\u1eafn K\u1ebft \u0110\u1ed9i Nh\u00f3m"},"content":{"rendered":"
\n

Sales v\u00e0 Marketing l\u00e0 2 b\u1ed9 ph\u1eadn \u201cthen ch\u1ed1t\u201d li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu c\u1ee7a doanh nghi\u1ec7p. C\u00f3 th\u1ec3 n\u00f3i, Sales v\u00e0 Marketing ho\u1ea1t \u0111\u1ed9ng m\u1eaft x\u00edch, kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi nhau. Nh\u01b0ng trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1eabn kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi nh\u1eefng xung \u0111\u1ed9t v\u1ec1 quan \u0111i\u1ec3m, v\u1ec1 quy\u1ec1n l\u1ee3i,\u2026V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing t\u1ea1o ra m\u1ed9t cu\u1ed9c b\u00f9ng n\u1ed5 v\u1ec1 doanh thu?\u00a0<\/strong><\/p>\n

\"Xung<\/p>\n

Xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing<\/p>\n<\/div>\n

Sales v\u00e0 Marketing l\u00e0 hai b\u1ed9 ph\u1eadn quan tr\u1ecdng trong doanh nghi\u1ec7p tham gia tr\u1ef1c ti\u1ebfp v\u00e0o ho\u1ea1t \u0111\u1ed9ng mang l\u1ea1i doanh thu. Sales \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 b\u00e1n h\u00e0ng, ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ef1c ti\u1ebfp trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh thu c\u1ee7a doanh nghi\u1ec7p. Marketing l\u00e0 ti\u1ebfp th\u1ecb, ch\u1ecbu tr\u00e1ch nhi\u1ec7m g\u1eafn k\u1ebft m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/strong><\/p>\n

B\u00e0n v\u1ec1 nguy\u00ean nh\u00e2n: L\u1ed7i do ai? Sales hay Marketing<\/b><\/h2>\n

C\u00f3 th\u1ec3 n\u00f3i Sales v\u00e0 Marketing c\u00f3 m\u1ed1i quan h\u1ec7 qua l\u1ea1i h\u1ed7 tr\u1ee3 l\u1eabn nhau. Nh\u01b0ng th\u1ef1c t\u1ebf cho th\u1ea5y Sales v\u00e0 Marketing nhi\u1ec1u l\u00fac m\u00e2u thu\u1eabn xu\u1ea5t ph\u00e1t t\u1eeb quy\u1ec1n l\u1ee3i c\u00e1 nh\u00e2n, \u00e1p l\u1ef1c doanh s\u1ed1,.. C\u1ee5 th\u1ec3 nh\u01b0:<\/span><\/p>\n

Xung \u0111\u1ed9t ph\u00e1t sinh t\u1eeb quy\u1ec1n l\u1ee3i<\/b><\/h3>\n

Sales th\u00ec lu\u00f4n cho r\u1eb1ng Marketing ch\u1ec9 bi\u1ebft \u201c\u0111\u1ed1t ti\u1ec1n\u201d v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng v\u00f4 b\u1ed5, nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 mang \u201cl\u1ee3i nhu\u1eadn\u201d v\u1ec1 cho doanh nghi\u1ec7p. H\u1ecd t\u1ef1 tin kh\u1eb3ng \u0111\u1ecbnh h\u1ecd ch\u00ednh l\u00e0 ng\u01b0\u1eddi mang v\u1ec1 doanh thu nhi\u1ec1u nh\u1ea5t v\u00e0 quan tr\u1ecdng nh\u1ea5t. Marketing th\u00ec ng\u01b0\u1ee3c l\u1ea1i, h\u1ecd ch\u1ec9 tr\u00edch Sales v\u00ec mu\u1ed1n \u0111\u1ea3m b\u1ea3o doanh s\u1ed1 m\u00e0 \u0111\u00f4i khi ph\u00f3ng \u0111\u1ea1i s\u1ef1 th\u1eadt, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn, ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p. X\u00e9t tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n, nh\u00ecn chung gi\u1eefa Sales v\u00e0 Marketing lu\u00f4n c\u00f3 nh\u1eefng quan \u0111i\u1ec3m, m\u1ee5c ti\u00eau tr\u00e1i ng\u01b0\u1ee3c nhau. Marketing th\u00ec h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i, Sales th\u00ec h\u01b0\u1edbng \u0111\u1ebfn quy\u1ec1n l\u1ee3i ng\u1eafn h\u1ea1n. V\u00f4 h\u00ecnh chung \u0111\u00e3 d\u1eabn \u0111\u1ebfn nh\u1eefng xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing.<\/span><\/p>\n

\"Xung<\/p>\n

Xung \u0111\u1ed9t ph\u00e1t sinh t\u1eeb quy\u1ec1n l\u1ee3i gi\u1eefa Sales v\u00e0 Marketing<\/p>\n<\/div>\n

Kh\u00f4ng c\u00f3 ti\u1ebfng n\u00f3i chung, kh\u00e1c bi\u1ec7t v\u1ec1 quan \u0111i\u1ec3m<\/b><\/h3>\n

Marketing th\u00ec t\u1eadp trung t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng l\u00e2u d\u00e0i. Trong khi \u0111\u00f3, Sales th\u00ec ch\u1ec9 t\u1eadp trung \u0111\u1ebfn doanh thu h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb ng\u1eafn h\u1ea1n, t\u00ecm m\u1ecdi c\u00e1ch ch\u1ed1t \u0111\u01a1n h\u00e0ng mang v\u1ec1 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p. Ch\u00ednh s\u1ef1 m\u00e2u thu\u1eabn, kh\u00e1c bi\u1ec7t v\u1ec1 quan \u0111i\u1ec3m c\u0169ng nh\u01b0 th\u1eddi h\u1ea1n, m\u1ee5c ti\u00eau c\u1ee7a Sales v\u00e0 Marketing \u0111\u00e3 d\u1eabn \u0111\u1ebfn nh\u1eefng xung \u0111\u1ed9t kh\u00f4ng \u0111\u00e1ng c\u00f3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

Th\u01b0\u1eddng xuy\u00ean \u0111\u1ed5 l\u1ed7i m\u00e0 kh\u00f4ng t\u00ecm ra h\u01b0\u1edbng gi\u1ea3i quy\u1ebft<\/b><\/h3>\n

Sales th\u00ec lu\u00f4n \u0111\u1ed5 l\u1ed7i cho Marketing r\u1eb1ng \u201cKh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u00ean anh cung c\u1ea5p cho t\u00f4i kh\u00f4ng \u0111\u1ee7 ho\u1eb7c kh\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu c\u1ee7a doanh nghi\u1ec7p\u201d, trong khi \u0111\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u1eabn ph\u1ea3i \u1ed3 \u1ea1t chi ti\u1ec1n m\u00e0 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Marketing th\u00ec ng\u01b0\u1ee3c l\u1ea1i, \u201cKh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u00ean t\u00f4i cung c\u1ea5p \u0111\u1ee7, do n\u0103ng l\u1ef1c b\u00ean anh k\u00e9m n\u00ean kh\u00f4ng th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng nhanh ch\u00f3ng\u201d.<\/span><\/p>\n

M\u1ee5c ti\u00eau kh\u00f4ng r\u00f5 r\u00e0ng, ai l\u00e0m vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi \u1ea5y<\/b><\/h3>\n

Nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0 do Sales v\u00e0 Marketing l\u00e0 2 b\u1ed9 ph\u1eadn ho\u1ea1t \u0111\u1ed9ng li\u00ean k\u1ebft, kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi nhau, v\u00ec v\u1eady d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng nh\u1ea7m l\u1eabn c\u00e1c m\u1ee5c ti\u00eau. Ch\u1eb3ng h\u1ea1n nh\u01b0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a Marketing t\u1eeb ng\u01b0\u1eddi l\u1ea1 sang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a cho Sales \u0111\u1ec3 duy tr\u00ec, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Ch\u1ee9 kh\u00f4ng ph\u1ea3i Sales th\u00ec lu\u00f4n \u0111i t\u00ecm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u1ed5 l\u1ed7i cho Marketing kh\u00f4ng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3.\u00a0\u00a0<\/span><\/p>\n

Ng\u00e2n s\u00e1ch \u201cgi\u1edbi h\u1ea1n\u201d nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00e2n b\u1eb1ng<\/b><\/h3>\n

Sales th\u00ec mong mu\u1ed1n c\u00f3 th\u00eam ng\u00e2n s\u00e1ch \u0111\u1ec3 \u0111\u00e0o t\u1ea1o n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng th\u00e0nh vi\u00ean ho\u1eb7c khuy\u1ebfn kh\u00edch, th\u00fac \u0111\u1ea9y nh\u00f3m l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, n\u0103ng su\u1ea5t h\u01a1n. Marketing th\u00ec mong mu\u1ed1n c\u00f3 th\u00eam ng\u00e2n s\u00e1ch \u0111\u1ec3 t\u1eadp trung tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. Nh\u01b0ng ng\u00e2n s\u00e1ch l\u00e0 c\u00f3 h\u1ea1n v\u00e0 \u0111\u00f4i khi ch\u1ec9 \u0111\u1ee7 t\u00e0i tr\u1ee3 cho Sales ho\u1eb7c Marketing, do \u0111\u00f3 c\u0169ng m\u1ed9t ph\u1ea7n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u01b0 t\u01b0\u1edfng v\u00e0 xung \u0111\u1ed9t x\u1ea3y ra c\u00e0ng nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

Xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing g\u00e2y \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o t\u1edbi doanh nghi\u1ec7p?\u00a0<\/b><\/h2>\n

Sales v\u00e0 Marketing l\u00e0 2 b\u1ed9 ph\u1eadn quan tr\u1ecdng, c\u1ea7n thi\u1ebft ph\u1ea3i h\u1ee3p t\u00e1c, li\u00ean k\u1ebft v\u1edbi nhau \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch chung cho doanh nghi\u1ec7p. Do \u0111\u00f3, vi\u1ec7c x\u1ea3y ra xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Ch\u1eb3ng h\u1ea1n:<\/span><\/p>\n

Kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 trong c\u00f4ng vi\u1ec7c\u00a0<\/b><\/h3>\n

Xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing khi\u1ebfn cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng tr\u1edf n\u00ean ri\u00eang r\u1ebd g\u00e2y ra l\u1ed7 h\u1ed5ng trong c\u00e1c quy tr\u00ecnh, khi\u1ebfn c\u00f4ng vi\u1ec7c n\u1ed9i b\u1ed9 tr\u00ec tr\u1ec7, kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3. Theo Marketo cho th\u1ea5y, \u00edt nh\u1ea5t l\u00e0 1 ngh\u00ecn t\u1ef7 \u0111\u00f4 la b\u1ecb m\u1ea5t h\u00e0ng n\u0103m do chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng b\u1ecb sai l\u1ec7ch.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn c\u1ee7a doanh nghi\u1ec7p<\/b><\/h3>\n

Sales v\u00e0 Marketing kh\u00f4ng h\u1ee3p t\u00e1c v\u1edbi nhau v\u00e0 th\u1ed1ng nh\u1ea5t quan \u0111i\u1ec3m s\u1ebd m\u1ed9t ph\u1ea7n \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn uy t\u00edn c\u1ee7a doanh nghi\u1ec7p. Ch\u1eb3ng h\u1ea1n, Sales v\u00ec mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng \u0111\u00e3 ph\u00f3ng \u0111\u1ea1i s\u1ef1 th\u1eadt kh\u00e1c xa so v\u1edbi s\u1ea3n ph\u1ea9m, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 Marketing \u0111ang h\u01b0\u1edbng \u0111\u1ebfn.<\/span><\/p>\n

\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu c\u1ee7a doanh nghi\u1ec7p<\/b><\/h3>\n

Trong doanh nghi\u1ec7p, ch\u1ec9 c\u1ea7n m\u1ed9t b\u1ed9 ph\u1eadn kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru c\u0169ng \u0111\u00e3 m\u1ed9t ph\u1ea7n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu. \u0110\u00e1ng n\u00f3i \u1edf \u0111\u00e2y, 2 b\u1ed9 ph\u1eadn Sales v\u00e0 Marketing li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu c\u1ee7a to\u00e0n b\u1ed9 doanh nghi\u1ec7p l\u1ea1i kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. V\u00ec v\u1eady, c\u1ea7n \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing.<\/span><\/p>\n

Gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing\u00a0<\/b><\/h2>\n

C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft nh\u1eefng xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing:\u00a0<\/span><\/p>\n

H\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau \u0111\u1ed3ng nh\u1ea5t, r\u00f5 r\u00e0ng\u00a0<\/b><\/h3>\n

M\u1ee5c ti\u00eau chung c\u1ee7a Sales v\u00e0 Marketing l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng, th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn doanh nghi\u1ec7p. Do \u0111\u00f3, Sales v\u00e0 Marketing c\u1ea7n ch\u00fa \u00fd nh\u1eefng nhi\u1ec7m v\u1ee5 sau:<\/span><\/p>\n

    \n
  • Nhi\u1ec7m v\u1ee5 Sale: qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd nh\u00e0 ph\u00e2n ph\u1ed1i, ch\u1ed1t \u0111\u01a1n h\u00e0ng, x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n ch\u1ed1t \u0111\u01a1n h\u00e0ng,..\u00a0<\/span><\/li>\n
  • Nhi\u1ec7m v\u1ee5 Marketing: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng,..\u00a0<\/span><\/li>\n
  • Nhi\u1ec7m v\u1ee5 chung: x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ecbnh gi\u00e1 v\u00e0 d\u1ef1 b\u00e1o sale, x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n ch\u1ed1t \u0111\u01a1n h\u00e0ng,\u2026<\/span><\/li>\n<\/ul>\n
    \"Sales<\/p>\n

    Sales v\u00e0 Marketing h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau \u0111\u1ed3ng nh\u1ea5t<\/p>\n<\/div>\n

    Khuy\u1ebfn kh\u00edch h\u1ee3p t\u00e1c, h\u1ed7 tr\u1ee3 l\u1eabn nhau<\/b><\/h3>\n

    M\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u00edt c\u0103ng th\u1eb3ng, c\u00f3 s\u1ef1 c\u1ed9ng h\u01b0\u1edfng h\u1ed7 tr\u1ee3 l\u1eabn nhau s\u1ebd gi\u00fap cho qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c c\u0169ng nh\u01b0 ti\u1ebfn \u0111\u1ed9 hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00e1c th\u00e0nh vi\u00ean s\u1ebd c\u00f3 th\u00eam th\u1eddi gian ngh\u1ec9 ng\u01a1i v\u00e0 h\u1ecd c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n khi l\u00e0m vi\u1ec7c, c\u00f3 nh\u01b0 v\u1eady th\u00ec nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o m\u1edbi ra \u0111\u1eddi. B\u00ean c\u1ea1nh \u0111\u00f3, khi c\u1ea3 2 b\u1ed9 ph\u1eadn Sales v\u00e0 Marketing c\u00f9ng h\u1ee3p t\u00e1c, s\u1ebd gi\u1ea3m t\u00ecnh tr\u1ea1ng ng\u00e2n s\u00e1ch b\u1ecb l\u00e3ng ph\u00ed v\u00e0 \u0111\u01b0\u1ee3c chia \u0111\u1ed3ng \u0111\u1ec1u, h\u1ee3p l\u00fd trong m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c.\u00a0<\/span><\/p>\n

    N\u1ebfu trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1eabn x\u1ea3y ra xung \u0111\u1ed9t, h\u00e3y th\u1eed t\u1ea5t c\u1ea3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3. B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c n\u00e0o s\u1ebd t\u1ed1t h\u01a1n khi ch\u01b0a th\u1eed. Sau \u0111\u00f3, h\u00e3y c\u00f9ng ng\u1ed3i l\u1ea1i b\u00e0n b\u1ea1c v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp theo.<\/span><\/p>\n

    Cho 2 b\u00ean c\u00f9ng tham gia v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a nhau<\/b><\/h3>\n

    Xung \u0111\u1ed9t x\u1ea3y ra b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c Sales v\u00e0 Marketing kh\u00e1c nhau v\u1ec1 quan \u0111i\u1ec3m c\u0169ng nh\u01b0 t\u00ednh ch\u1ea5t \u0111\u1eb7c th\u00f9 c\u00f4ng vi\u1ec7c. V\u00ec v\u1eady, gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t l\u00e0 h\u00e3y cho 2 b\u00ean c\u00f9ng tham gia v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a nhau. C\u00f3 nh\u01b0 th\u1ebf, Sales v\u00e0 Marketing s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhau; nh\u1eefng kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c c\u1ee7a nhau, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 nhau trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c.\u00a0<\/span><\/p>\n

    \u0110\u00e0o t\u1ea1o n\u1ed9i b\u1ed9<\/b><\/h3>\n

    Sales v\u00e0 Marketing c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c quy tr\u00ecnh, c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c c\u1ee7a nhau. C\u00f9ng nhau \u0111\u01b0a ra \u00fd ki\u1ebfn, c\u00f9ng nhau gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1, g\u00f3p \u00fd nh\u1eefng sai l\u1ea7m m\u00e0 Sales hay Marketing m\u1eafc ph\u1ea3i \u0111\u1ec3 ti\u1ebfn \u0111\u1ebfn nh\u1eefng k\u1ebft lu\u1eadn chung nh\u1ea5t. Ch\u1eb3ng h\u1ea1n, Sales c\u1ea7n ph\u1ea3i ch\u00fa \u00fd v\u00e0o quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 g\u00f3p \u00fd cho Marketing v\u1ec1 h\u00ecnh m\u1eabu ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ng\u01b0\u1ee3c l\u1ea1i, Marketing th\u00ec t\u1eadp trung v\u00e0o ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, nh\u1eadn g\u00f3p \u00fd t\u1eeb Sales v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, k\u1ecbch b\u1ea3n ch\u1ed1t \u0111\u01a1n h\u00e0ng gi\u00fap Sales b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng.<\/span><\/p>\n

    Xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing l\u00e0 nh\u1eefng chuy\u1ec7n h\u1ea7u nh\u01b0 \u1edf doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3. V\u00ec v\u1eady, \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing c\u1ea7n c\u00f3 nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung, ti\u1ebfng n\u00f3i chung v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u1ea1o m\u1ed9t kh\u00f4ng gian tho\u1ea3i m\u00e1i, vui v\u1ebb khi l\u00e0m vi\u1ec7c.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Sales v\u00e0 Marketing l\u00e0 2 b\u1ed9 ph\u1eadn \u201cthen ch\u1ed1t\u201d li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu c\u1ee7a doanh nghi\u1ec7p. C\u00f3 th\u1ec3 n\u00f3i, Sales v\u00e0 Marketing ho\u1ea1t \u0111\u1ed9ng m\u1eaft x\u00edch, kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi nhau. Nh\u01b0ng trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1eabn kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi nh\u1eefng xung \u0111\u1ed9t v\u1ec1 quan \u0111i\u1ec3m, v\u1ec1 quy\u1ec1n l\u1ee3i,\u2026V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t gi\u1eefa Sales v\u00e0 Marketing t\u1ea1o ra m\u1ed9t cu\u1ed9c b\u00f9ng n\u1ed5 v\u1ec1 doanh thu?\u00a0<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56186"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56186"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56186\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}