{"id":56192,"date":"2023-12-20T17:09:40","date_gmt":"2023-12-20T10:09:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/giam-gia-khuyen-mai-nen-hay-khong-nen.html"},"modified":"2023-12-20T17:09:40","modified_gmt":"2023-12-20T10:09:40","slug":"giam-gia-khuyen-mai-nen-hay-khong-nen","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/giam-gia-khuyen-mai-nen-hay-khong-nen.html","title":{"rendered":"Gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i: N\u00ean hay kh\u00f4ng n\u00ean?"},"content":{"rendered":"
\n

Khi l\u00ean k\u1ebf ho\u1ea1ch t\u1eb7ng s\u1ea3n ph\u1ea9m, gi\u1ea3m gi\u00e1, t\u1eb7ng phi\u1ebfu gi\u1ea3m gi\u00e1, ti\u1ebfn h\u00e0nh c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ea3ng c\u00e1o hay b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng gi\u00e1 \u0111\u1eb7c bi\u1ec7t n\u00e0o cho c\u00f4ng ty c\u1ee7a m\u00ecnh, ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 c\u00f3 h\u00ecnh dung v\u1ec1 m\u1ee9c l\u1ee3i nhu\u1eadn \u0111\u1ea1t \u0111\u01b0\u1ee3c. Th\u1ebf r\u1ed3i, b\u1ea1n gh\u00e9 qua blog n\u00e0y v\u00e0 \u0111\u1ecdc \u0111\u01b0\u1ee3c b\u00e0i vi\u1ebft n\u00f3i r\u1eb1ng nh\u1eefng khuy\u1ebfn m\u1ea1i \u0111\u00f3 s\u1ebd khi\u1ebfn b\u1ea1n th\u1ea5t b\u1ea1i. B\u1ea1n ph\u00e2n v\u00e2n n\u00ean tin v\u00e0o \u0111i\u1ec1u g\u00ec b\u00e2y gi\u1edd?<\/p>\n

\"T\u1ea1i<\/p>\n

T\u1ea1i sao kh\u00f4ng n\u00ean gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i?<\/p>\n<\/div>\n

N\u1ebfu \u0111i\u1ec1u b\u1ea1n mong mu\u1ed1n ch\u1ec9 l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng cao, v\u1eady th\u00ec b\u1ea1n \u0111\u00e3 \u0111\u00fang. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng trung th\u00e0nh, nh\u1eefng ng\u01b0\u1eddi s\u1ebd tr\u1edf l\u1ea1i mua h\u00e0ng cho b\u1ea1n nhi\u1ec1u l\u1ea7n sau, th\u00ec b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb \u0111i m\u1ed9t b\u01b0\u1edbc sai l\u1ea7m. T\u1ea1i sao v\u1eady?<\/p>\n

Gi\u1ea3m gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c<\/h2>\n

Khi b\u1ea1n gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m ch\u1ec9 \u0111\u1ec3 \u201ct\u1ed1ng kh\u1ee9\u201d n\u00f3 ra kh\u1ecfi c\u1eeda, kh\u00e1ch h\u00e0ng s\u1ebd b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a m\u00f3n h\u00e0ng. Ch\u1eb3ng h\u1ea1n, n\u1ebfu c\u00f3 m\u1ed9t d\u1ecbp \u0111\u1eb7c bi\u1ec7t b\u1ea1n gi\u1ea3m gi\u00e1 50% cho d\u00f2ng t\u00fai x\u00e1ch m\u1edbi ra, \u0111\u1ec3 r\u1ed3i 2 ng\u00e0y sau \u0111\u00f3 l\u1ea1i b\u00e1n v\u1edbi gi\u00e1 c\u0169 th\u00ec ch\u1eafc ch\u1eafn nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch bi\u1ebft \u0111\u1ebfn th\u00f4ng tin n\u00e0y s\u1ebd ngh\u0129 gi\u00e1 tr\u1ecb chi\u1ebfc t\u00fai x\u00e1ch ch\u1ec9 x\u1ee9ng \u0111\u00e1ng v\u1edbi n\u1eeda gi\u00e1 b\u00e1n c\u1ee7a n\u00f3 m\u00e0 th\u00f4i.<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c m\u00f3n h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, th\u00ec b\u1ea1n ch\u01b0a l\u00e0m t\u1ed1t nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh. Gi\u1ea3m gi\u00e1 ch\u1ec9 \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng s\u1ebd ch\u1ec9 \u0111\u1ec3 cho ng\u01b0\u1eddi mua th\u1ea5y r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng gi\u00e1 tr\u1ecb nh\u01b0 b\u1ea1n v\u1eabn n\u00f3i.<\/p>\n

\u1ea4n t\u01b0\u1ee3ng kh\u00f4ng t\u1ed1t<\/h2>\n

Khi b\u1ea1n \u0111\u00e3 ph\u00e1 gi\u00e1, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n kh\u00f4ng c\u00f2n \u0111\u01b0\u1eddng quay l\u1ea1i. B\u1ea1n s\u1ebd kh\u00f4ng m\u1ea5t t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u00e3 mua \u0111\u1ed3 gi\u1ea3m gi\u00e1 c\u1ee7a b\u1ea1n \u0111\u00e2u, nh\u01b0ng h\u1ecd s\u1ebd ch\u1ec9 mua ti\u1ebfp khi c\u00f3 l\u1ea7n khuy\u1ebfn m\u00e3i ti\u1ebfp theo. C\u00f2n v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a mua khi b\u1ea1n gi\u1ea3m gi\u00e1 l\u1ea7n \u0111\u1ea7u, c\u00f3 th\u1ec3 h\u1ecd s\u1ebd ch\u1eb3ng tr\u00f4ng ch\u1edd ti\u1ebfp \u0111\u1ee3t th\u1ee9 hai, nh\u01b0ng ch\u1eafc ch\u1eafn c\u0169ng \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 kh\u00f4ng mua h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n.<\/p>\n

N\u1ebfu ch\u1eb3ng c\u00f3 ai mua h\u00e0ng n\u1ebfu b\u1ea1n kh\u00f4ng gi\u1ea3m gi\u00e1, b\u1ea1n s\u1ebd ph\u1ea3i h\u1ea1 gi\u00e1 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u b\u00e1n t\u1eeb m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n. V\u1eady \u0111\u1ebfn nh\u1eefng \u0111\u1ee3t b\u1ea1n mu\u1ed1n ch\u1ea1y chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i, b\u1ea1n s\u1ebd l\u00e0m th\u1ebf n\u00e0o?<\/p>\n

\"ecommerce-promotions-fail1\"<\/p>\n

H\u1ecd s\u1ebd ch\u1ec9 mua ti\u1ebfp khi c\u00f3 l\u1ea7n khuy\u1ebfn m\u00e3i ti\u1ebfp theo<\/p>\n<\/div>\n

Thay th\u1ebf b\u1eb1ng d\u1ecbch v\u1ee5 k\u00e9m<\/h2>\n

N\u1ebfu b\u1ea1n \u0111ang tr\u00f4ng ch\u1edd v\u00e0o khuy\u1ebfn m\u1ea1i v\u00e0 gi\u1ea3m gi\u00e1 \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng vui, th\u00ec b\u1ea1n v\u1eabn c\u00f2n thi\u1ebfu 1 m\u1ea3nh gh\u00e9p l\u1edbn trong ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. D\u1ecbch v\u1ee5 kh\u00e1ch\u00a0h\u00e0ng m\u1edbi l\u00e0 \u0111i\u1ec1u l\u00e0m cho m\u1ed9t ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u1ea5n \u0111\u1ec1 v\u1edbi vi\u1ec7c ch\u1ea1y khuy\u1ebfn m\u00e3i li\u00ean mi\u00ean nh\u01b0 th\u1ebf l\u00e0 b\u1ea1n qu\u00e1 b\u1eadn r\u1ed9n v\u1edbi vi\u1ec7c \u0111\u1ebfm doanh s\u1ed1 m\u00e0 qu\u00ean m\u1ea5t r\u1eb1ng kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00f3 \u0111ang c\u1ea7n gi\u00fap \u0111\u1ee1.<\/p>\n

Thay v\u00ec li\u00ean t\u1ee5c gi\u1ea3m gi\u00e1, h\u00e3y d\u00e0nh th\u1eddi gian cho kh\u00e1ch h\u00e0ng h\u01a1n. H\u00e3y cung c\u1ea5p th\u00f4ng tin h\u1ecd c\u1ea7n \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1ecd \u0111i t\u1edbi 1 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u00f4ng minh. Sau \u0111\u00f3 h\u1ecd s\u1ebd tr\u1edf l\u1ea1i, tr\u1ea3 \u0111\u1ee7 m\u1ee9c gi\u00e1 ban \u0111\u1ea7u, v\u00e0 s\u1eb5n s\u00e0ng mua h\u00e0ng ti\u1ebfp.<\/p>\n

N\u1ea3y sinh nghi ng\u1edd<\/h2>\n

V\u1eady l\u00e0, b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kha kh\u00e1 kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c \u0111\u1ee3t khuy\u1ebfn m\u1ea1i. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 s\u1ebd mua ti\u1ebfp khi c\u00f3 \u0111\u1ee3t gi\u1ea3m gi\u00e1 m\u1edbi. M\u1ecdi th\u1ee9 v\u1eabn th\u1eadt tuy\u1ec7t ph\u1ea3i kh\u00f4ng n\u00e0o. R\u1ed3i \u0111\u1ebfn khi t\u0103ng gi\u00e1 nh\u01b0 c\u0169, b\u1ea1n v\u1eabn c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng v\u00ec h\u1ecd kh\u00f4ng bi\u1ebft \u0111\u1ebfn \u0111\u1ee3t khuy\u1ebfn m\u1ea1i tr\u01b0\u1edbc \u0111\u00f3. \u0110i \u0111\u00fang h\u01b0\u1edbng b\u1ea1n mong mu\u1ed1n ch\u1ee9?<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch v\u1eeba mua h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 h\u00f4m sau \u0111\u1ecdc \u0111\u01b0\u1ee3c tin b\u1ea1n gi\u1ea3m gi\u00e1 ch\u00ednh m\u1eb7t h\u00e0ng \u0111\u00f3 s\u1ebd c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd g\u1eb7p ph\u1ea3i nh\u1eefng g\u01b0\u01a1ng m\u1eb7t gi\u1eadn d\u1eef, v\u00ec ch\u1eb3ng ai mu\u1ed1n b\u1ecb l\u1eeba mua v\u1ec1 nh\u1eefng th\u1ee9 ch\u1eb3ng \u0111\u00e1ng gi\u00e1 \u0111\u1ebfn th\u1ebf.<\/p>\n

Kh\u00f4ng n\u00ean gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn m\u1ea1i?<\/h2>\n

Ch\u1eafc ch\u1eafn l\u00e0 kh\u00f4ng ph\u1ea3i! Tuy nhi\u00ean, b\u1ea1n n\u00ean suy ngh\u0129 th\u1ea5u \u0111\u00e1o v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang hy v\u1ecdng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u g\u1eafn v\u1edbi s\u1ef1 tin t\u01b0\u1edfng v\u00e0 g\u1ea7n g\u0169i, h\u00e3y c\u1ea9n th\u1eadn v\u1edbi nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. C\u00f3 nhi\u1ec1u c\u00e1ch th\u00f4ng minh h\u01a1n \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh \u0111\u1ea5y th\u00f4i!<\/p>\n

Theo Hubspot<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • L\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0m n\u00ean s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u<\/em><\/li>\n
  • Theo s\u00e1t qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 Marketing hi\u1ec7u qu\u1ea3<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Khi l\u00ean k\u1ebf ho\u1ea1ch t\u1eb7ng s\u1ea3n ph\u1ea9m, gi\u1ea3m gi\u00e1, t\u1eb7ng phi\u1ebfu gi\u1ea3m gi\u00e1, ti\u1ebfn h\u00e0nh c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ea3ng c\u00e1o hay b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng gi\u00e1 \u0111\u1eb7c bi\u1ec7t n\u00e0o cho c\u00f4ng ty c\u1ee7a m\u00ecnh, ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 c\u00f3 h\u00ecnh dung v\u1ec1 m\u1ee9c l\u1ee3i nhu\u1eadn \u0111\u1ea1t \u0111\u01b0\u1ee3c. Th\u1ebf r\u1ed3i, b\u1ea1n gh\u00e9 qua blog n\u00e0y v\u00e0 \u0111\u1ecdc \u0111\u01b0\u1ee3c b\u00e0i vi\u1ebft n\u00f3i r\u1eb1ng nh\u1eefng khuy\u1ebfn m\u1ea1i \u0111\u00f3 s\u1ebd khi\u1ebfn b\u1ea1n th\u1ea5t b\u1ea1i. B\u1ea1n ph\u00e2n v\u00e2n n\u00ean tin v\u00e0o \u0111i\u1ec1u g\u00ec b\u00e2y gi\u1edd?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56192"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56192"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56192\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}