{"id":56198,"date":"2023-12-20T17:11:42","date_gmt":"2023-12-20T10:11:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/facebook-instant-articles-va-thay-doi-trong-luat-choi-content-marketing.html"},"modified":"2023-12-20T17:11:42","modified_gmt":"2023-12-20T10:11:42","slug":"facebook-instant-articles-va-thay-doi-trong-luat-choi-content-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/facebook-instant-articles-va-thay-doi-trong-luat-choi-content-marketing.html","title":{"rendered":"Facebook Instant Articles v\u00e0 thay \u0111\u1ed5i trong lu\u1eadt ch\u01a1i Content Marketing"},"content":{"rendered":"
\n

Th\u00e1ng 10\u00a0n\u0103m ngo\u00e1i, Facebook l\u1eb7ng l\u1ebd ra m\u1eaft Instant Articles cho iPhone, \u201cm\u1ed9t c\u00e1ch m\u1edbi, ho\u00e0n h\u1ea3o \u0111\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft trong News Feed nhanh h\u01a1n, d\u1ec5 t\u01b0\u01a1ng t\u00e1c h\u01a1n\u201d, \u0111\u1ea1i di\u1ec7n Facebook chia s\u1ebb. S\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00e0 thay \u0111\u1ed5i lu\u1eadt ch\u01a1i c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p xu\u1ea5t b\u1ea3n khi gi\u1ea3m th\u1eddi gian t\u1ea3i trang \u1edf m\u1ee9c t\u1ed1i \u0111a, \u0111\u1ed3ng th\u1eddi \u201ccho ph\u00e9p\u201d nh\u00e0 xu\u1ea5t b\u1ea3n b\u00e1n kh\u00f4ng gian ch\u1ee9a Ads cho Facebook trong Instant Article ho\u1eb7c s\u1eed d\u1ee5ng m\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook.<\/p>\n

Ban \u0111\u1ea7u, t\u00ednh n\u0103ng n\u00e0y ch\u1ec9 h\u1ed7 tr\u1ee3 m\u1ed9t nh\u00f3m nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed5i ti\u1ebfng nh\u01b0 National Geographic, The Atlantic v\u00e0 The New York Times. \u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, sau m\u1ed9t th\u1eddi gian d\u00e0i ra m\u1eaft, Facebook tuy\u00ean b\u1ed1 s\u1ebd m\u1edf Instant Aritcles cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0o ng\u00e0y di\u1ec5n ra h\u1ed9i ngh\u1ecb F8, d\u1ea5y l\u00ean c\u00e2u h\u1ecfi: \u201cLi\u1ec7u lo\u1ea1i h\u00ecnh n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p cho t\u00f4i?\u201d<\/p>\n

Th\u1ea5u hi\u1ec3u lo l\u1eafng \u0111\u00f3, Subiz s\u1ebd d\u00e0nh th\u1eddi l\u01b0\u1ee3ng b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 ph\u00e2n t\u00edch thu\u1eadn l\u1ee3i \u2013 kh\u00f3 kh\u0103n, t\u00e1c \u0111\u1ed9ng c\u1ee7a Instant Articles v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Content marketer. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u!<\/p>\n

Ch\u00fang ta li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c m\u1eddi?<\/b><\/h2>\n
\"Facebook<\/p>\n

Facebook Instant Articles d\u00f9 m\u1edbi xu\u1ea5t hi\u1ec7n \u0111\u00e3 th\u1ef1c s\u1ef1 thay \u0111\u1ed5i lu\u1eadt ch\u01a1i c\u1ee7a Content Marketing<\/p>\n<\/div>\n

Th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng th\u1ea5u hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u0169ng nh\u01b0 s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. T\u00ednh \u0111\u1ebfn th\u00e1ng 12 n\u0103m 2015, ch\u1ec9 ri\u00eang Facebook, l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 l\u00ean t\u1edbi 1,04 t\u1ef7 ng\u01b0\u1eddi \u2013 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean trong ng\u00e0y, \u00a0t\u01b0\u01a1ng \u1ee9ng v\u1edbi 934 tri\u1ec7u \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, cho ph\u00e9p doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau \u1edf quy m\u00f4 nh\u1ecf nh\u1ea5t. V\u00e0 theo th\u1ed1ng k\u00ea c\u1ee7a trung t\u00e2m nghi\u00ean c\u1ee9u Pew, 63% ng\u01b0\u1eddi d\u00f9ng Facebook l\u01b0\u1edbt qua tin t\u1ee9c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, Content marketer \u1edf kh\u1eafp m\u1ecdi n\u01a1i ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i \u201cv\u00e0ng\u201d c\u1ee7a Instant Articles.<\/p>\n

Nh\u01b0ng li\u1ec7u t\u00ednh n\u0103ng m\u1edbi n\u00e0y c\u00f3 h\u1ed7 tr\u1ee3 cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf? C\u00e2u tr\u1ea3 l\u1eddi c\u00f3 v\u1ebb kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 c\u00f2n t\u00f9y thu\u1ed9c c\u00e1ch b\u1ea1n nh\u00ecn. Theo th\u00f4ng tin ch\u00ednh th\u1ee9c tr\u00ean website Instant Articles, Facebook ti\u1ebft l\u1ed9 r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd m\u1edf cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n. Nh\u01b0ng h\u1ecd x\u00e1c \u0111\u1ecbnh nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung th\u1ebf n\u00e0o? Li\u1ec7u c\u00f3 ph\u1ea3i ch\u1ec9 nh\u1eefng t\u1edd b\u00e1o hay t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh? \u0110i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t tin t\u1ed1t l\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u. C\u00f2n nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng s\u00e1ng t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung kh\u00e1c th\u00ec sao?<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 tham gia cu\u1ed9c ch\u01a1i. V\u00e0 li\u1ec7u h\u1ecd c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n hay kh\u00f4ng lu\u00f4n l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1eb7t ra. Nh\u1eb1m s\u00e1ng t\u1ecf nh\u1eefng th\u1eafc m\u1eafc tr\u00ean, Contently \u0111\u00e3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi Facebook v\u1ec1 ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 m\u1ed9t nh\u00e0 xu\u1ea5t b\u1ea3n:<\/p>\n

\u201cInstant Articles \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf cho b\u1ea5t k\u1ef3 nh\u00e0 xu\u1ea5t b\u1ea3n n\u00e0o, nh\u01b0ng s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n cho \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u00f4ng tin c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean. Nh\u00f3m c\u00f2n l\u1ea1i s\u1ebd c\u00f3 t\u00f9y ch\u1ecdn \u0111\u1ec3 t\u1ea1o Instant Articles, v\u1edbi \u0111\u1ecbnh d\u1ea1ng kh\u00e1c tr\u00ean Facebook \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a h\u1ecd\u201d.<\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 xu\u1ea5t b\u1ea3n Instant Articles v\u1edbi \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p h\u01a1n. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 l\u1ea1i ph\u00e1t sinh, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p?<\/p>\n

S\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng ho\u00e0n to\u00e0n m\u1edbi<\/h2>\n
\"S\u00e1ng<\/p>\n

Content Marketing t\u1eeb khi c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Instant Articles m\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i nh\u01b0ng kh\u00f4ng ph\u1ea3i kh\u00f4ng c\u00f3 \u0111\u1ea5t cho s\u00e1ng t\u1ea1o<\/p>\n<\/div>\n

Facebook Instant Articles \u0111em \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u00f4ng qua n\u1ec1n t\u1ea3ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng (m\u1ed9t k\u00eanh c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc k\u1ec3 t\u1eeb khi ra m\u1eaft). C\u0169ng b\u1edfi, kh\u00e1ch h\u00e0ng d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 qu\u00e1 ng\u1ed9p th\u1edf v\u1edbi tin nh\u1eafn \u2013 t\u1eeb h\u1ed9p th\u01b0 \u0111\u1ebfn, m\u1ea1ng x\u00e3 h\u1ed9i, di\u1ec5n \u0111\u00e0n\u2026 th\u1ebf n\u00ean n\u1ed9i dung th\u1ef1c s\u1ef1 thu h\u00fat, mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 ch\u00ednh l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o.<\/p>\n

Content marketing hi\u1ec7n \u0111\u00e3 tr\u1edf n\u00ean qua quen thu\u1ed9c v\u00e0 Instant Articles ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p ngay l\u1eadp t\u1ee9c cung c\u1ea5p n\u1ed9i dung cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1edbi th\u1eddi gian t\u1ea3i nhanh g\u1ea5p 10 l\u1ea7n tr\u00ecnh duy\u1ec7t web, \u0111\u1ed3ng th\u1eddi, b\u00e0i vi\u1ebft g\u1ea7n nh\u01b0 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong app Facebook.<\/p>\n

\"Subiz-Instant-article\"<\/p>\n

Instant Aritcles \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong app Facebook gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ea3i n\u1ed9i dung nhanh h\u01a1n r\u1ea5t nhi\u1ec1u l\u1ea7n.<\/p>\n<\/div>\n

L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung, \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng m\u1edbi kh\u00f4ng ch\u1ec9 mang l\u1ea1i c\u1ea3m gi\u00e1c ph\u1ea5n kh\u00edch \u0111\u1eb7c bi\u1ec7t m\u00e0 c\u00f2n \u1ea9n trong \u0111\u00f3 \u0111\u00f4i ch\u00fat lo l\u1eafng. C\u00f3 r\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u1ee7a b\u1ea1n, nh\u01b0ng l\u1eddi h\u1ee9a l\u01b0u tr\u1eef n\u1ed9i dung tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng v\u1edbi kho\u1ea3ng m\u1ed9t t\u1ef7 ng\u01b0\u1eddi truy c\u1eadp m\u1ed9t ng\u00e0y qu\u1ea3 th\u1ef1c r\u1ea5t h\u1ea5p d\u1eabn. M\u1ed9t ch\u00fat d\u00e8 d\u1eb7t, c\u1ea3nh gi\u00e1c v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edbi, ch\u01b0a c\u00f3 nhi\u1ec1u th\u00f4ng tin, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n \u0111\u00e3 ph\u00e1t tri\u1ec3n gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 xu\u1ea5t b\u1ea3n v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh kh\u00e1c c\u0169ng l\u00e0 \u0111i\u1ec1u d\u1ec5 hi\u1ec3u. Tuy nhi\u00ean, \u0111\u1eebng \u0111\u1ec3 \u0111i\u1ec1u \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng qu\u00e1 l\u1edbn khi Facebook Instant Articles cho ph\u00e9p t\u00f9y ch\u1ec9nh ki\u1ec3u ch\u1eef, m\u00e0u s\u1eafc, b\u1ed1 c\u1ee5c v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u1eef nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi, cho ph\u00e9p s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng trong m\u1ed7i b\u00e0i vi\u1ebft. Th\u1eadm ch\u00ed, s\u1ea3n ph\u1ea9m n\u00e0y c\u00f2n cho ph\u00e9p b\u1ea1n qu\u1ea3ng c\u00e1o tr\u00ean n\u1ed9i dung c\u1ee7a ch\u00ednh m\u00ecnh, m\u1edf ra m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb s\u1eb5n c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung, t\u1eeb s\u1ed1 li\u1ec7u ban \u0111\u1ea7u nh\u01b0 l\u01b0\u1ee3ng t\u1ea3i t\u1ea3i t\u00e0i li\u1ec7u hay chia s\u1ebb n\u1ed9i dung cho \u0111\u1ebfn s\u1ed1 li\u1ec7u giai \u0111o\u1ea1n cu\u1ed1i nh\u01b0 ROI \u2013 \u0111\u1eebng lo, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho n\u1ec1n t\u1ea3ng m\u1edbi n\u00e0y c\u1ee7a Facebook \u0111\u1ec3 hi\u1ec3u t\u00e1c \u0111\u1ed9ng, ch\u01b0a k\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/p>\n

Chu\u1ea9n b\u1ecb k\u0129 l\u01b0\u1ee1ng, Instant s\u1ebd \u0111\u1ebfn<\/h2>\n

Instant Articles \u0111\u01b0\u1ee3c ch\u00fa \u00fd b\u1edfi ngay l\u1eadp t\u1ee9c t\u1ea3i h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng, n\u1ed9i dung d\u1ec5 t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u00e1t video t\u1ef1 \u0111\u1ed9ng. \u0110\u1ed3ng th\u1eddi, n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t cho ng\u01b0\u1eddi d\u00f9ng b\u1edfi m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng s\u00e1ng tia nh\u1ecf \u1edf g\u00f3c c\u1ee7a b\u00e0i vi\u1ebft.<\/p>\n

V\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi cho ph\u00e9p n\u1ed9i dung t\u1ea3i nhanh g\u1ea5p 10 l\u1ea7n n\u1ec1n t\u1ea3ng web, marketer \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi hai th\u00e1ch th\u1ee9c:<\/p>\n

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  • Li\u1ec7u c\u00f3 n\u00ean l\u00e0m chu\u1ed9t b\u1ea1ch th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y?<\/li>\n
  • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 xu\u1ea5t b\u1ea3n n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi nh\u1ecbp \u0111\u1ed9 c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ea7n thi\u1ebft?<\/li>\n<\/ul>\n

    T\u01b0\u01a1ng t\u1ef1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft, ch\u1eafc ch\u1eafn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ti\u00ean s\u1ebd s\u1edf h\u1eefu l\u1ee3i th\u1ebf nh\u1ea5t \u0111\u1ecbnh. Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 ch\u00fa \u00fd nhi\u1ec1u h\u01a1n b\u1edfi s\u1ef1 t\u00f2 m\u00f2, thu h\u00fat b\u1edfi t\u00ednh n\u0103ng m\u1edbi \u2013 \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 r\u1ea5t gi\u00e1 tr\u1ecb. Ngo\u00e0i ra, c\u01a1 h\u1ed9i cung c\u1ea5p th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u0169ng nh\u01b0 h\u1ecdc h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m lu\u00f4n hi\u1ec7n h\u1eefu. V\u1ea5n \u0111\u1ec1 c\u00f2n l\u1ea1i ch\u1ec9 \u1edf m\u1ee9c \u0111\u1ed9 tho\u1ea3i m\u00e1i c\u0169ng nh\u01b0 ngu\u1ed3n l\u1ef1c. Ch\u1eafc ch\u1eafn l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi m\u1ed9t c\u00e1ch kh\u00e1 tr\u1ef1c quan n\u1ec1n t\u1ea3ng m\u1edbi, sau \u0111\u00f3 b\u1ed5 sung v\u00e0o qu\u00e1 tr\u00ecnh xu\u1ea5t b\u1ea3n n\u1ed9i dung \u0111\u00fang kh\u00f4ng?<\/p>\n

    Th\u00e1ch th\u1ee9c th\u1ee9 hai v\u1ec1 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a n\u1ed9i dung h\u1ea7u h\u1ebft ch\u1ec9 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng team qu\u00e1 nh\u1ecf. S\u1ebd r\u1ea5t th\u00fa v\u1ecb \u0111\u1ec3 xem th\u01b0\u01a1ng hi\u1ec7u \u2013 v\u1ed1n c\u00f3 m\u1ee5c ti\u00eau kh\u00e1c cho n\u1ed9i dung c\u1ee7a m\u00ecnh, s\u1ebd ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a h\u1ecd \u0111\u1ec3 k\u1ebft h\u1ee3p Instant Articles nh\u01b0 m\u1ed9t lo\u1ea1i h\u00ecnh n\u1ed9i dung \u201cm\u1edbi\u201d ho\u1eb7c c\u00f3 khi s\u1ebd ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 l\u00e0m c\u0169ng nh\u01b0 \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch trong l\u1ecbch bi\u00ean t\u1eadp c\u1ee7a m\u00ecnh.<\/p>\n

    B\u1edfi v\u00ec Facebook Instant Articles t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng cao cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u1edbi th\u1eddi gian t\u1ea3i nhanh, d\u1ec5 d\u00e0ng trong t\u01b0\u01a1ng t\u00e1c \u2013 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 bu\u1ed9c nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung chuy\u1ec3n h\u01b0\u1edbng ch\u00fa t\u00e2m v\u1ec1 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c, y\u1ebfu t\u1ed1 tr\u01b0\u1edbc \u0111\u00e2y h\u1ecd \u201cc\u1ed1 t\u00ecnh\u201d l\u00e3ng qu\u00ean.<\/p>\n

    S\u1eb5n s\u00e0ng h\u00e0nh \u0111\u1ed9ng<\/h2>\n

    Digiday v\u1eeba th\u00f4ng b\u00e1o r\u1eb1ng Facebook \u0111ang cho ph\u00e9p m\u1ed9t s\u1ed1 nh\u00e0 xu\u1ea5t b\u1ea3n th\u1eed nghi\u1ec7m t\u00ednh n\u0103ng \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin Instant Articles c\u1ee7a The New York Times v\u00e0 The Washington Post. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i th\u00fa v\u1ecb cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u1ed1n r\u1ea5t \u0111\u1eb7c bi\u1ec7t c\u1ea9n tr\u1ecdng v\u1edbi doanh thu qu\u1ea3ng c\u00e1o v\u00e0 quy\u1ec1n s\u1edf h\u1eefu kh\u00e1n gi\u1ea3 khi xu\u1ea5t b\u1ea3n tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng ri\u00eang bi\u1ec7t.<\/p>\n

    V\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau qua email \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin, Facebook c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u1ea3 hai. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ra m\u1ed9t t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb khi \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Facebook \u0111\u00e3 m\u1edf t\u00ednh n\u0103ng n\u00e0y, ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 t\u00ednh n\u0103ng m\u1edf r\u1ed9ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng cho th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn B2B.<\/p>\n

    Ch\u00fang ta \u0111ang r\u1ea5t h\u1ed3i h\u1ed9p \u0111\u1ec3 xem c\u00e1ch ng\u01b0\u1eddi d\u00f9ng Facebook ph\u1ea3n \u1ee9ng v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb m\u1edbi, d\u00f9 l\u00e0 b\u00e0i vi\u1ebft t\u1eeb nh\u00e3n hi\u1ec7u nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb hay n\u00e2ng cao tr\u1ea3i nghi\u1ec7m. V\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 content marketers, trong b\u1ed1i c\u1ea3nh n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i, l\u1eddi khuy\u00ean t\u1ed1t nh\u1ea5t l\u00e0: H\u00e3y chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 s\u1eb5n s\u00e0ng h\u00e0nh \u0111\u1ed9ng ! C\u00f3 v\u1ebb nh\u01b0 c\u00e1c nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Instant Articles h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u00e1ng k\u1ec3 v\u1edbi nh\u1eefng l\u1ee3i \u00edch t\u00ednh n\u0103ng m\u1edbi n\u00e0y \u0111em l\u1ea1i! B\u1ea1n ngh\u0129 sao?<\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • T\u1ea1o c\u00fa h\u00edch cho Content Marketing<\/em><\/li>\n
    • N\u1ed9i dung l\u00e0 vua nh\u01b0ng t\u01b0\u01a1ng t\u00e1c c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Th\u00e1ng 10\u00a0n\u0103m ngo\u00e1i, Facebook l\u1eb7ng l\u1ebd ra m\u1eaft Instant Articles cho iPhone, \u201cm\u1ed9t c\u00e1ch m\u1edbi, ho\u00e0n h\u1ea3o \u0111\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft trong News Feed nhanh h\u01a1n, d\u1ec5 t\u01b0\u01a1ng t\u00e1c h\u01a1n\u201d, \u0111\u1ea1i di\u1ec7n Facebook chia s\u1ebb. S\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00e0 thay \u0111\u1ed5i lu\u1eadt ch\u01a1i c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p xu\u1ea5t b\u1ea3n khi gi\u1ea3m th\u1eddi gian t\u1ea3i trang \u1edf m\u1ee9c t\u1ed1i \u0111a, \u0111\u1ed3ng th\u1eddi \u201ccho ph\u00e9p\u201d nh\u00e0 xu\u1ea5t b\u1ea3n b\u00e1n kh\u00f4ng gian ch\u1ee9a Ads cho Facebook trong Instant Article ho\u1eb7c s\u1eed d\u1ee5ng m\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56198"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56198"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56198\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}