{"id":56206,"date":"2023-12-20T17:13:40","date_gmt":"2023-12-20T10:13:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tai-sao-78-marketers-gap-van-de-voi-roi-content-marketing.html"},"modified":"2023-12-20T17:13:40","modified_gmt":"2023-12-20T10:13:40","slug":"tai-sao-78-marketers-gap-van-de-voi-roi-content-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tai-sao-78-marketers-gap-van-de-voi-roi-content-marketing.html","title":{"rendered":"T\u1ea1i sao 78% marketers g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1edbi ROI Content Marketing?"},"content":{"rendered":"
\n

Content Marketing t\u1eeb khi ra \u0111\u1eddi th\u1ef1c s\u1ef1 thay \u0111\u1ed5i c\u1ea3 v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u00f9ng kh\u1ea3 n\u0103ng \u201cng\u1ed1n ng\u00e2n s\u00e1ch\u201d c\u1ee7a doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c marketers hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u1eeba nh\u1eadn \u0111\u00e3 ph\u00e2n b\u1ed5 46% ng\u00e2n s\u00e1ch cho lo\u1ea1i h\u00ecnh n\u00e0y. Tuy nhi\u00ean, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n t\u00ecm l\u1eddi gi\u1ea3i cho m\u1ed9t b\u00e0i to\u00e1n h\u00f3c b\u00faa \u2013 ch\u1ee9ng minh v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 content marketing. \u0110\u00e2u l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u?<\/span><\/p>\n

Ch\u1ec9 c\u00f3 21% B2B marketers d\u00e1m kh\u1eb3ng \u0111\u1ecbnh h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111o l\u01b0\u1eddng l\u1ee3i t\u1ee9c c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung. Nh\u01b0ng li\u1ec7u ch\u00fang ta n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u khi hi\u1ec7n c\u00f2n ch\u01b0a c\u00f3 ti\u00eau chu\u1ea9n chung?<\/span><\/p>\n

\"\u0110o<\/p>\n

Content Martketing m\u1eb7c d\u00f9 \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn t\u1eeb n\u0103m 1996 nh\u01b0ng t\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, r\u1ea5t nhi\u1ec1u Marketers v\u1eabn g\u1eb7p v\u1ea5n \u0111\u1ec1 trong \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

Tr\u01b0\u1edbc h\u1ebft, c\u00f3 l\u1ebd n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n: M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/p>\n

M\u1ed7i chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u1ed9i dung ch\u1ec9 n\u00ean th\u1ecfa m\u00e3n m\u1ed9t c\u00e2u h\u1ecfi duy nh\u1ea5t: Ch\u00fang ta mu\u1ed1n g\u00ec \u1edf chi\u1ebfn d\u1ecbch n\u00e0y? N\u1ebfu kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi, b\u1ea1n s\u1ebd r\u1ea5t nhanh ch\u00f3ng r\u01a1i v\u00e0o ng\u00f5 c\u1ee5t gi\u1ed1ng nh\u01b0 Alice trong c\u1ea3nh n\u1ed5i ti\u1ebfng c\u1ee7a \u201cAlice in Wonderland\u201d:<\/span><\/p>\n

– L\u00e0m \u01a1n cho con bi\u1ebft, con ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? <\/span><\/p>\n

– \u0110i\u1ec1u \u0111\u00f3 c\u00f2n ph\u1ee5 thu\u1ed9c n\u01a1i con mu\u1ed1n \u0111\u1ebfn\u2026<\/span><\/p>\n

– Con kh\u00f4ng quan tr\u1ecdng l\u1eafm v\u1ec1 \u0111i\u1ec1u n\u00e0y<\/span><\/p>\n

– V\u1eady th\u00ec c\u00e1ch con \u0111i nh\u01b0 th\u1ebf n\u00e0o c\u0169ng \u0111\u00e2u quan tr\u1ecdng.<\/span><\/p>\n

N\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp hay t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u2013 b\u1ea5t k\u1ec3 l\u00e0 g\u00ec, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n. V\u00e0 nh\u01b0 th\u1ebf, \u0111\u00e1nh gi\u00e1 m\u1edbi hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y Subiz xin gi\u1edbi thi\u1ec7u h\u01b0\u1edbng d\u1eabn chi ti\u1ebft cho m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n

1. N\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

Gi\u1ea3 s\u1eed m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd, h\u00e0o h\u1ee9ng c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 c\u1eadp \u0111\u1ed3ng th\u1eddi chia s\u1ebb th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Trong qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch, c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd s\u00e1ng t\u1ea1o blog post, video, ebook c\u0169ng nh\u01b0 nh\u1eefng h\u00ecnh th\u1ee9c n\u1ed9i dung th\u00fa v\u1ecb kh\u00e1c. Nh\u01b0ng sau khi c\u00f3 nh\u1eefng n\u1ed9i dung tuy\u1ec7t v\u1eddi, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft li\u1ec7u t\u1ea5t c\u1ea3 qu\u00e1 tr\u00ecnh kh\u00f3 kh\u0103n \u0111\u00f3 s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3?<\/span><\/p>\n

M\u1ed9t v\u00e0i s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 theo d\u00f5i h\u00e0ng ng\u00e0y ch\u00ednh l\u00e0 l\u01b0\u1ee3t view, share, comment\u2026 B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 g\u00e1n gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n, khi s\u1eed d\u1ee5ng Facebook hay Twitter \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung, cu\u1ed1i m\u1ed7i chi\u1ebfn d\u1ecbch, h\u00e3y t\u00ednh to\u00e1n l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn. \u0110\u1ed3ng th\u1eddi, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch t\u1ea1o ra l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 l\u00e0 bao nhi\u00eau.<\/span><\/p>\n

2. T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/h2>\n
\"T\u0103ng<\/p>\n

T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau kh\u00e1 ph\u1ed5 bi\u1ebfn khi d\u00f9ng Content Marketing<\/p>\n<\/div>\n

C\u00f3 ph\u1ea3i chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n l\u1ea7n n\u00e0y nh\u1eafm t\u1edbi ph\u1ea7n \u0111\u1ea7u ph\u1ec5u mua h\u00e0ng, ch\u1ee7 y\u1ebfu \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng? Hay b\u1ea1n \u0111ang mu\u1ed1n ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n t\u1edbi kh\u00e1ch truy c\u1eadp sau \u0111\u00f3 d\u1eabn h\u1ecd v\u00e0o ph\u1ec5u marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa? \u0110\u1ebfn \u0111\u00e2y, t\u00f9y thu\u1ed9c \u0111\u1ed9 d\u00e0i chu k\u1ef3 b\u00e1n h\u00e0ng, c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c b\u1ed5 sung th\u00eam n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, h\u1ea5p d\u1eabn gi\u1eefa ph\u1ec5u \u0111\u1ec3 thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/span><\/p>\n

Nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb ph\u1ea7n \u0111\u1ea7u ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i v\u1edbi m\u1ee5c ti\u00eau l\u00e0 xu\u1ea5t b\u1ea3n b\u00e0i \u0111\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi CTA k\u00eau g\u1ecdi kh\u00e1ch truy c\u1eadp t\u1ea3i t\u00e0i li\u1ec7u mi\u1ec5n ph\u00ed\u2026N\u1ebfu \u0111\u00e2y ch\u00ednh l\u00e0 \u00fd t\u01b0\u1edfng, k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n, h\u00e3y \u0111o l\u01b0\u1eddng nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n

T\u1ed5ng l\u01b0\u1ee3ng truy c\u1eadp m\u1ed7i th\u00e1ng tr\u00ean trang<\/b>. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ednh to\u00e1n % kh\u00e1ch truy c\u1eadp quay tr\u1edf l\u1ea1i c\u00f9ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u1edbi b\u1ea5t k\u1ef3 n\u00fat CTA tr\u00ean trang.<\/span><\/p>\n

Time on site<\/b>. Th\u1eddi gian kh\u00e1ch truy c\u1eadp \u1edf tr\u00ean site l\u00e0 bao l\u00e2u? Theo d\u00f5i y\u1ebfu t\u1ed1 n\u00e0y th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng key h\u00fat kh\u00e1ch, \u1edf trang t\u1eebng trang c\u1ee5 th\u1ec3. N\u1ebfu th\u1eddi gian tr\u00ean trang cao, \u0111i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf n\u1ed9i dung thu h\u00fat v\u00e0 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng. Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 kh\u00e1ch truy c\u1eadp c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a y\u1ebfu t\u1ed1 n\u00e0y.<\/span><\/p>\n

G\u00e1n gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 cho k\u1ebft qu\u1ea3<\/b>. Gi\u1ea3 s\u1eed b\u1ea1n \u0111ang s\u1eed d\u1ee5ng b\u00e0i blog \u0111\u1ec3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. G\u00e1n gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 v\u00e0 t\u00ednh to\u00e1n ROI, xem nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Google <\/span>Webmaster Tools<\/span> \u2192 L\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 Ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm. Sau \u0111\u00f3 truy c\u1eadp Google Analytics \u0111\u1ec3 xem gi\u00e1 tr\u1ecb CPC \u2013 chi ph\u00ed ph\u1ea3i tr\u1ea3 cho c\u00e1c t\u1eebng t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3. \u0110\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n nh\u00e2n CPC v\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0 b\u1ea1n s\u1ebd bi\u1ebft s\u1ed1 ti\u1ec1n m\u00ecnh ph\u1ea3i tr\u1ea3 n\u1ebfu s\u1eed d\u1ee5ng n\u1ebfu d\u00f9ng qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

3. T\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads)<\/h2>\n

\"tao-lead\"<\/p>\n

Leads \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ea1ch m\u00e1u c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. C\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o Leads: ebook, white papers v\u00e0 video\u2026 Tuy nhi\u00ean, r\u1ea5t nhi\u1ec1u marketers ch\u1ec9 quan t\u00e2m \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3t download t\u00e0i li\u1ec7u. Ph\u1ea3i ch\u0103ng b\u1ea1n c\u00f2n b\u1ecf qua y\u1ebfu t\u1ed1 n\u00e0o ti\u1ec1m n\u0103ng?<\/span><\/p>\n

Gi\u1ea3 s\u1eed b\u1ea1n \u0111\u0103ng t\u1ea3i m\u1ed9t ebook ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 d\u00e0i 15 trang \u0111\u01b0a ra h\u01b0\u1edbng d\u1eabn chi ti\u1ebft \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Ho\u1eb7c \u0111\u01a1n gi\u1ea3n b\u1ea3n d\u00f9ng th\u1eed c\u1ee7a m\u1ed9t ph\u1ea7n m\u1ec1m\u2026 N\u1ebfu n\u00f3 \u0111\u1ee7 gi\u00e1 tr\u1ecb, b\u1ea1n n\u00ean \u00e1p d\u1ee5ng vi\u1ec7c \u0111\u0103ng k\u00fd email tr\u01b0\u1edbc khi t\u1ea3i t\u00e0i li\u1ec7u ho\u1eb7c ph\u1ea7m m\u1ec1m.<\/span><\/p>\n

\u0110\u1ec3 \u0111o l\u01b0\u1eddng, h\u00e3y ch\u00fa \u00fd t\u1edbi nh\u1eefng y\u1ebfu t\u1ed1:<\/span><\/p>\n

    \n
  • Th\u1ed1ng k\u00ea t\u1ed5ng s\u1ed1 Leads \u0111\u01b0\u1ee3c t\u1ea1o ra ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch. Sau \u0111\u00f3\u2026<\/span><\/li>\n
  • T\u00ednh to\u00e1n gi\u00e1 tr\u1ecb ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed7i lead \u0111\u00f3\u2026.<\/span><\/li>\n<\/ul>\n

    V\u00ed d\u1ee5, gi\u1ea3 s\u1eed gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t Lead l\u00e0 $500. N\u1ebfu b\u1ea1n t\u1ea1o ra 150 l\u01b0\u1ee3t download s\u00e1ch, t\u1ed5ng gi\u00e1 tr\u1ecb t\u1ea1o ra l\u00e0 $75,000. Trong khi \u0111\u00f3, chi ph\u00ed \u0111\u1ec3 s\u1ea3n xu\u1ea5t l\u00e0 $10.000, nh\u01b0 v\u1eady l\u1ee3i nhu\u1eadn r\u00f2ng c\u1ee7a $65,000 v\u00e0 chia cho t\u1ed5ng chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ROI. Trong v\u00ed d\u1ee5 n\u00e0y, ROI c\u1ee7a b\u1ea1n l\u00e0 6,5-1, ho\u1eb7c 650%.<\/span><\/p>\n

    4. Upsell<\/h2>\n

    C\u00f3 th\u1ec3 b\u1ea1n c\u00f3 m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tham gia ph\u1ec5u mua s\u1eafm khi mua m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p (tripwire) nh\u01b0ng gi\u1edd b\u1ea1n mu\u1ed1n upsell th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb cao h\u01a1n.<\/span><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u00f3 l\u00e0 t\u1ea1o video h\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u ch\u1ee9c n\u0103ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u1ecd \u0111ang s\u1eed d\u1ee5ng ho\u1eb7c eBook mi\u1ec5n ph\u00ed v\u1ec1 m\u1ed9t th\u00e1ch th\u1ee9c h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. Cho d\u00f9 l\u1ef1a ch\u1ecdn lo\u1ea1i h\u00ecnh n\u00e0o, ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng ROI l\u00e0 g\u00ec?<\/p>\n

    B\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c t\u00ednh to\u00e1n doanh thu t\u1eeb vi\u1ec7c upsell. S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ed3ng \u00fd v\u1edbi upsell c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i l\u1ea7n t\u0103ng l\u00e0 bao nhi\u00eau? Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ed1 n\u00e0y \u0111\u1ec3 t\u00ednh to\u00e1n ROI.<\/span><\/p>\n

    L\u01b0u \u00fd r\u1eb1ng n\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng upsell \u1edf nh\u1eefng n\u01a1i kh\u00e1c trong k\u00eanh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 chia m\u1ed9t ph\u1ea7n c\u1ee7a chi ph\u00ed cho t\u1eebng ngu\u1ed3n thu ri\u00eang bi\u1ec7t.<\/span><\/p>\n

    5. T\u1ed1i \u01b0u h\u00f3a m\u1ee5c ti\u00eau, \u0111\u1ec3 ch\u1ee9ng minh k\u1ebft qu\u1ea3<\/h2>\n

    Kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c k\u1ef3 di\u1ec7u one-size-fits-all \u0111\u1ec3 ch\u1ee9ng minh k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb n\u1ed9i dung. M\u1ee5c ti\u00eau c\u1ee7a m\u1ed7i \u0111\u01a1n v\u1ecb doanh nghi\u1ec7p kh\u00e1c nhau v\u00e0 \u0111\u1ed9c \u0111\u00e1o d\u1ef1a tr\u00ean k\u00edch th\u01b0\u1edbc, ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c.<\/span><\/p>\n

    Nh\u01b0ng khi b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi ti\u1ebft, h\u00e3y k\u1ebft n\u1ed1i t\u1eebng m\u1ee5c ti\u00eau \u0111\u00f3 v\u1edbi s\u1ed1 li\u1ec7u ph\u00f9 h\u1ee3p, n\u00f3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c hi\u1ec3u v\u00e0 ch\u1ee9ng minh th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i n\u1ed9i dung m\u00e0 b\u1ea1n t\u1ea1o ra.<\/span><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • \u0110\u1ea7u t\u01b0 cho n\u1ed9i dung evergreen l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a Content Marketing<\/em><\/li>\n
    • T\u1ea1o c\u00fa h\u00edch cho Content Marketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Content Marketing t\u1eeb khi ra \u0111\u1eddi th\u1ef1c s\u1ef1 thay \u0111\u1ed5i c\u1ea3 v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u00f9ng kh\u1ea3 n\u0103ng \u201cng\u1ed1n ng\u00e2n s\u00e1ch\u201d c\u1ee7a doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c marketers hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u1eeba nh\u1eadn \u0111\u00e3 ph\u00e2n b\u1ed5 46% ng\u00e2n s\u00e1ch cho lo\u1ea1i h\u00ecnh n\u00e0y. Tuy nhi\u00ean, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n t\u00ecm l\u1eddi gi\u1ea3i cho m\u1ed9t b\u00e0i to\u00e1n h\u00f3c b\u00faa \u2013 ch\u1ee9ng minh v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 content marketing. \u0110\u00e2u l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u?<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56206"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56206"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56206\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}