{"id":56212,"date":"2023-12-20T17:15:39","date_gmt":"2023-12-20T10:15:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tim-kiem-co-hoi-khi-google-ket-hop-google-analytics-va-google-search-console.html"},"modified":"2023-12-20T17:15:39","modified_gmt":"2023-12-20T10:15:39","slug":"tim-kiem-co-hoi-khi-google-ket-hop-google-analytics-va-google-search-console","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tim-kiem-co-hoi-khi-google-ket-hop-google-analytics-va-google-search-console.html","title":{"rendered":"T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i khi Google k\u1ebft h\u1ee3p Google Analytics v\u00e0 Google Search Console"},"content":{"rendered":"
Ch\u1eafc h\u1eb3n hai c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea \u0111\u1ea7y m\u1ea1nh m\u1ebd v\u00e0 quy\u1ec1n l\u1ef1c c\u1ee7a Google \u2013 Google Analytics v\u00e0 Google Search Console kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi nhi\u1ec1u b\u1ea1n. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1eb7t ra c\u00e2u h\u1ecfi, t\u1ea1i sao Google kh\u00f4ng cho ph\u00e9p k\u1ebft n\u1ed1i d\u1eef li\u1ec7u gi\u1eefa hai c\u00f4ng c\u1ee5 n\u00e0y v\u1edbi nhau? N\u1ebfu nh\u1eefng d\u1eef li\u1ec7u v\u1ec1 SEO v\u00e0 nh\u1eefng d\u1eef li\u1ec7u v\u1ec1 Ng\u01b0\u1eddi truy c\u1eadp \u0111\u01b0\u1ee3c tr\u1ea3 v\u1ec1 trong c\u00f9ng 1 b\u00e1o c\u00e1o s\u1ebd gi\u00fap cho vi\u1ec7c \u0111\u00e1nh gi\u00e1, nh\u1eadn \u0111\u1ecbnh, t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 t\u1ed1i \u01b0u landing page hay \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c content marketing\u2026 s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

M\u1ed9t th\u1eddi gian tr\u01b0\u1edbc, Google \u0111\u00e3 cho ph\u00e9p k\u1ebft n\u1ed1i d\u1eef li\u1ec7u gi\u1eefa t\u1eeb hai c\u00f4ng c\u1ee5 n\u00e0y, tuy nhi\u00ean m\u1edbi \u1edf d\u1ea1ng r\u1ea5t s\u01a1 khai (B\u1ea1n c\u00f3 th\u1ec3 xem h\u01b0\u1edbng d\u1eabn thi\u1ebft l\u1eadp t\u1ea1i \u0111\u00e2y).<\/p>\n

Ng\u00e0y 12\/05\/2016 v\u1eeba qua, Google \u0111\u00e3 th\u00f4ng b\u00e1o s\u1ebd cho ph\u00e9p k\u1ebft n\u1ed1i d\u1eef li\u1ec7u s\u00e2u h\u01a1n gi\u1eefa Google Analytics v\u00e0 Google Search Console. V\u1edbi c\u1eadp nh\u1eadt n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y c\u00e1c d\u1eef li\u1ec7u li\u00ean quan t\u1edbi T\u00ecm ki\u1ebfm \u0111\u1ee9ng c\u1ea1nh c\u00e1c d\u1eef li\u1ec7u c\u1ee7a Google Analytics. V\u1edbi m\u1ed7i page c\u1ee7a website, b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 Impression; Click; Th\u1ee9 h\u1ea1ng trung b\u00ecnh trong SEO; S\u1ed1 session; Time on site\u2026<\/p>\n

\"Integration-GA-GSC\"<\/p>\n

T\u1edbi \u0111\u00e2y, c\u00e1c d\u1eef li\u1ec7u t\u1eeb Google Analytics v\u00e0 Google Search Console s\u1ebd \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u00e0 tr\u1ea3 ra trong c\u00f9ng 1 b\u00e1o c\u00e1o nh\u01b0 th\u1ebf n\u00e0y<\/p>\n<\/div>\n

C\u1eadp nh\u1eadt ng\u00e0y 16\/08\/2016: Ch\u1ee9c n\u0103ng \u0111\u00e3 s\u1eb5n c\u00f3 trong Google Analytics, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 t\u1ea1i: Google Analytics >> S\u1ee9c thu h\u00fat >> Google Concole.\u00a0<\/em><\/strong><\/p>\n

T\u1ea1i Subiz, ch\u00fang t\u00f4i \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c trang \u0111\u00edch, ph\u00e1t tri\u1ec3n Content Marketing v\u00e0 SEO. Vi\u1ec7c t\u1ea1o b\u00e1o c\u00e1o c\u1ee7a Subiz \u0111\u01b0\u1ee3c l\u1ea5y d\u1eef li\u1ec7u qua API c\u1ee7a Google Analytics v\u00e0 Google Search Console sau \u0111\u00f3 k\u1ebft h\u1ee3p l\u1ea1i v\u1edbi nhau. T\u1edbi \u0111\u00e2y, b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i v\u1ea5t v\u1ea3 nh\u01b0 th\u1ebf n\u1eefa. Google cho ph\u00e9p b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch r\u1ea5t d\u1ec5 d\u00e0ng ch\u1ec9 sau v\u00e0i tu\u1ea7n n\u1eefa.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u00e1o c\u00e1o m\u00e0 Subiz \u0111ang s\u1eed d\u1ee5ng (B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Subiz l\u00e0 t\u1eadp trung cho Content Marketing v\u00e0 ch\u1ec9 mang t\u00ednh ch\u1ea5t tham kh\u1ea3o, n\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00e1c).<\/p>\n

\"Subiz-report\"<\/p>\n

M\u1ed9t trong nh\u1eefng b\u00e1o c\u00e1o v\u1ec1 Content Marketing c\u1ee7a Subiz<\/p>\n<\/div>\n

C\u00e1c trang \u0111\u00edch (b\u00e0i vi\u1ebft) \u0111\u01b0\u1ee3c quan t\u00e2m nh\u1ea5t trong th\u00e1ng:<\/strong> \u0110\u00e2y l\u00e0 c\u00e1c trang \u0111\u00edch \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t. Qua \u0111\u00e2y ta c\u00f3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng. Danh s\u00e1ch n\u00e0y s\u1ebd cho th\u1ea5y nh\u1eefng n\u1ed9i dung evergreen m\u00e0 ta \u0111ang c\u00f3. H\u00e3y ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c n\u00f3 \u0111\u1ec3 v\u00f2ng \u0111\u1eddi c\u1ee7a n\u00f3 d\u00e0i h\u01a1n.<\/p>\n

C\u00e1c trang \u0111\u00edch c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i trong th\u00e1ng:<\/strong> \u0110\u00e2y l\u00e0 c\u00e1c trang c\u00f3 l\u01b0\u1ee3ng Impressions l\u1edbn, nh\u01b0ng l\u01b0\u1ee3ng Clicks ch\u01b0a cao. Nh\u1eefng trang n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t v\u00ec n\u00f3 s\u1ebd t\u0103ng tr\u01b0\u1edfng \u1edf th\u00e1ng t\u1edbi.<\/p>\n

C\u00e1c trang \u0111\u00edch m\u1edbi ph\u00e1t tri\u1ec3n th\u1ebf n\u00e0o:<\/strong> Khi m\u1ed9t b\u00e0i vi\u1ebft m\u1edbi \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n, ch\u00fang t\u00f4i theo d\u00f5i v\u00e0 c\u00f9ng so s\u00e1nh v\u1edbi c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c \u0111\u1ec3 t\u00ecm ra s\u1ef1 n\u1ed5i b\u1eadt. Vi\u1ec7c so s\u00e1nh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n sau 15 v\u00e0 30 ng\u00e0y t\u00ednh t\u1eeb ngay xu\u1ea5t b\u1ea3n. Khi \u0111\u1eb7t c\u00e1c b\u00e0i vi\u1ebft m\u1edbi tr\u00ean c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch. N\u00f3 c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch truy c\u1eadp v\u1edbi b\u00e0i vi\u1ebft; lan truy\u1ec1n m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c l\u00e0 m\u1ed9t s\u1ef1 t\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

So s\u00e1nh m\u1ee9c \u0111\u1ed9 t\u1ed1i \u01b0u gi\u1eefa c\u00e1c trang \u0111\u00edch m\u1edbi:<\/strong> M\u1ed9t b\u00e0i vi\u1ebft c\u1ee7a Subiz th\u01b0\u1eddng nh\u1eadn t\u1eeb kh\u00f3a sau 15 ng\u00e0y. Ch\u00fang t\u00f4i quan t\u00e2m \u0111\u1ebfn t\u1eeb kh\u00f3a (k\u1ec3 c\u1ea3 t\u1eeb kh\u00f3a ch\u01b0a c\u00f3 traffic) \u0111\u1ec3 c\u00f3 h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p v\u1ec1 SEO. D\u1ef1a v\u00e0o th\u00f4ng s\u1ed1 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u1ec3 l\u1ecdc ra nh\u1eefng b\u00e0i vi\u1ebft m\u1edbi nh\u01b0ng c\u00f3 s\u1ef1 th\u00edch \u1ee9ng v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

L\u1eadp k\u1ebf ho\u1ea1ch Marketing d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u th\u1ef1a t\u1ebf c\u0169ng l\u00e0 c\u00e1ch ta v\u1eeba h\u1ecdc v\u1eeba l\u00e0m. Tr\u00ean \u0111\u00e2y l\u00e0 chia s\u1ebb c\u1ee7a Subiz v\u1ec1 c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u qu\u00fd b\u00e1u. Th\u1eadt may m\u1eafn l\u00e0 Google s\u1eafp \u0111\u01b0a ra ch\u1ee9c n\u0103ng n\u00e0y \u0111\u1ec3 ta c\u00f3 d\u1eef li\u1ec7u d\u1ec5 d\u00e0ng h\u01a1n. H\u00e3y chia s\u1ebb c\u00e1ch m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i t\u1eeb d\u1eef li\u1ec7u v\u1edbi ch\u00fang t\u00f4i nh\u00e9!<\/p>\n

B\u00e0i vi\u1ebft kh\u00e1c: CRM l\u00e0 g\u00ec? V\u00ec sao doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng CRM.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t th\u1eddi gian tr\u01b0\u1edbc, Google \u0111\u00e3 cho ph\u00e9p k\u1ebft n\u1ed1i d\u1eef li\u1ec7u gi\u1eefa t\u1eeb hai c\u00f4ng c\u1ee5 n\u00e0y, tuy nhi\u00ean m\u1edbi \u1edf d\u1ea1ng r\u1ea5t s\u01a1 khai (B\u1ea1n c\u00f3 th\u1ec3 xem h\u01b0\u1edbng d\u1eabn thi\u1ebft l\u1eadp t\u1ea1i \u0111\u00e2y).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56212"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56212"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56212\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}