{"id":56230,"date":"2023-12-20T17:20:43","date_gmt":"2023-12-20T10:20:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ban-da-biet-cach-remarketing-hieu-qua.html"},"modified":"2023-12-20T17:20:43","modified_gmt":"2023-12-20T10:20:43","slug":"ban-da-biet-cach-remarketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-da-biet-cach-remarketing-hieu-qua.html","title":{"rendered":"B\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch remarketing hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"
Remarketing (Ti\u1ebfp th\u1ecb l\u1ea1i) cho ph\u00e9p b\u1ea1n qu\u1ea3ng c\u00e1o t\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eebng truy c\u1eadp trang web c\u1ee7a b\u1ea1n. Trung b\u00ecnh, c\u00e1c qu\u1ea3ng c\u00e1o remarketing nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t click l\u1edbn h\u01a1n 76% so v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 t\u1eeb qu\u1ea3ng c\u00e1o remarketing m\u1ed9t c\u00e1ch t\u1ed1i \u0111a? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Subiz s\u1ebd g\u1ee3i \u00fd t\u1edbi b\u1ea1n 7 \u00fd t\u01b0\u1edfng l\u00e0m qu\u1ea3ng c\u00e1o remarketing s\u00e1ng t\u1ea1o.<\/p>\n
\"remarketing_retargeting\"<\/p>\n

B\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch Remarketing hi\u1ec7u qu\u1ea3?<\/p>\n<\/div>\n

Qu\u1ea3ng c\u00e1o Remarketing #1: Nh\u1ea5n m\u1ea1nh m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng nh\u1eefng h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o mang t\u00ednh g\u1ee3i nh\u1eafc t\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi d\u00f9ng \u0111ang \u0111\u01b0\u1ee3c remarketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng kh\u00f4ng th\u00edch ph\u1ea3i nh\u1ea5p chu\u1ed9t qua m\u1ed9t trong landing page, do \u0111\u00f3 ch\u00fang ta th\u01b0\u1eddng thi\u1ebft l\u1eadp nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n ch\u1ec9 v\u1edbi m\u1ee5c \u0111\u00edch nh\u1eafc t\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hy v\u1ecdng r\u1eb1ng n\u00f3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n remarketing \u0111\u00e3 bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, do \u0111\u00f3 s\u1ebd l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft n\u1ebfu cho h\u1ecd xem c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh ch\u1ea5t gi\u1edbi thi\u1ec7u. H\u00e3y nh\u1edb r\u1eb1ng, nh\u1eefng ng\u01b0\u1eddi n\u00e0y \u0111\u00e3 t\u1eebng gh\u00e9 qua website c\u1ee7a b\u1ea1n, nh\u01b0ng h\u1ecd ch\u01b0a th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng n\u00e0o b\u1edfi h\u1ecd c\u00f2n b\u0103n kho\u0103n v\u1ec1 t\u00ednh c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c mua s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m b\u00e2y gi\u1edd l\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 khi\u1ebfn h\u1ecd kh\u00f4ng c\u1ea3m th\u1ea5y do d\u1ef1 v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd quay tr\u1edf l\u1ea1i t\u1ea1o chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 m\u1ee5c ti\u00eau, n\u00ean ti\u1ebfn h\u00e0nh qu\u1ea3ng c\u00e1o th\u1ebf n\u00e0o? H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c c\u00f9ng v\u1edbi ph\u00f2ng kinh doanh. Do h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m b\u00e1n h\u00e0ng l\u1edbn nh\u1ea5t, h\u1ecd s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng n\u1ed7i b\u0103n kho\u0103n hi\u1ec7n t\u1ea1i c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c kh\u1ea3o s\u00e1t \u0111\u1ec3 bi\u1ebft nh\u1eefng l\u00fd do ch\u00ednh m\u00e0 kh\u00e1ch h\u00e0ng t\u1eeb ch\u1ed1i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

\"branding\"<\/p>\n

H\u00e3y nh\u1ea5n m\u1ea1nh v\u00e0o nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

Qu\u1ea3ng c\u00e1o Remarketing #2: \u0110\u01b0a ra s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 quan t\u00e2m<\/h2>\n

M\u1ea1ng internet l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u00e9p \u201cwindow shopping\u201d \u2013 \u201cnh\u00ecn m\u00e0 kh\u00f4ng mua\u201d. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i tr\u01b0\u1edbc qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn, \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh kh\u00f4ng mua h\u00e0ng v\u00ec c\u1ea3m th\u1ea5y m\u1ea5t th\u1eddi gian. Thay v\u00e0o \u0111\u00f3, h\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng, n\u1ebfu c\u00f4ng ty th\u1ef1c hi\u1ec7n remarketing v\u00e0 qu\u1ea3ng c\u00e1o th\u1ec3 hi\u1ec7n nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng \u0111ang th\u1ef1c s\u1ef1 quan t\u00e2m, li\u1ec7u\u00a0t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 c\u1ea3i thi\u1ec7n hay kh\u00f4ng?<\/p>\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm th\u00f4ng tin b\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 xem khi gh\u00e9 qua website v\u00e0o l\u1ea7n g\u1ea7n nh\u1ea5t. Khi nh\u00ecn th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y, ngay l\u1eadp t\u1ee9c kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c g\u1ee3i nh\u1eafc v\u1ec1 nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn m\u00e0 h\u1ecd \u0111\u00e3 xem x\u00e9t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd quay l\u1ea1i \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

Qu\u1ea3ng c\u00e1o Remarketing #3: S\u1eed d\u1ee5ng t\u00ednh c\u1ea5p thi\u1ebft<\/h2>\n

T\u00ednh c\u1ea5p thi\u1ebft\u00a0th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh h\u01a1n v\u1edbi \u00edt s\u1ef1 do d\u1ef1 h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1ef1 d\u1ee5ng t\u00ednh c\u1ea5p thi\u1ebft b\u1eb1ng c\u00e1ch n\u00eau r\u00f5 s\u1ef1 gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian hay s\u1ed1 l\u01b0\u1ee3ng. Kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb k\u00edch th\u00edch tr\u00ean y\u1ebfu t\u1ed1 t\u00e2m l\u00fd v\u1edbi n\u1ed7i s\u1ee3 h\u00e3i b\u1ecb b\u1ecf l\u1ee1\u00a0(Fear of Missing out). M\u1ed9t s\u1ed1 c\u00e1ch m\u1edf \u0111\u1ea7u qu\u1ea3ng c\u00e1o h\u1eefu \u00edch nh\u01b0 sau:<\/p>\n

    \n
  • \u01afu \u0111\u00e3i trong nh\u1eefng ph\u00fat cu\u1ed1i c\u00f9ng<\/li>\n
  • S\u1ea3n ph\u1ea9m \u01b0u \u0111\u00e3i \u0111\u00e3 s\u1eafp h\u1ebft<\/li>\n
  • Nhanh ch\u00e2n l\u00ean s\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/li>\n
  • S\u1ea3n ph\u1ea9m t\u1eb7ng k\u00e8m c\u00f3 th\u1ec3 k\u1ebft th\u00fac s\u1edbm h\u01a1n d\u1ef1 ki\u1ebfn<\/li>\n
  • \u0110\u1eb7t h\u00e0ng ngay b\u00e2y gi\u1edd<\/li>\n
  • \u0110\u1eebng ch\u1eadm tr\u1ec5<\/li>\n<\/ul>\n
    \"bigstock-Deadline-overtaking-hapless-b-809668251\"<\/p>\n

    Kh\u00f4ng bao gi\u1edd \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1ea7n ch\u1eeb<\/p>\n<\/div>\n

    Qu\u1ea3ng c\u00e1o Remarketing #4: M\u00e3 gi\u1ea3m gi\u00e1 v\u00e0 coupon<\/h2>\n

    S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Internet khi\u1ebfn cho h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng. Vi\u1ec7c so s\u00e1nh gi\u1eefa c\u00e1c \u0111\u1ecba ch\u1ec9 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng nhanh v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. B\u1ea1n truy c\u1eadp m\u1ed9t \u0111\u1ecba ch\u1ec9 b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng, \u0111\u1ecdc to\u00e0n b\u1ed9 th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tho\u00e1t ra ngay sau \u0111\u00f3 \u0111\u1ec3 xem s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh h\u01a1n \u1edf m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00e1c.<\/p>\n

    \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o b\u1edfi s\u1ebd th\u1eadt d\u1ec5 \u0111\u1ec3 \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0o tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 \u0111\u1eb7t ch\u00e2n t\u1edbi website c\u1ee7a b\u1ea1n, ngay l\u1eadp t\u1ee9c b\u1ecb thu h\u00fat b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0ng l\u1ea1i t\u1eeb ch\u1ed1i vi\u1ec7c mua h\u00e0ng b\u1edfi c\u00f2n mu\u1ed1n d\u1ea1o v\u00f2ng quanh c\u00e1c n\u01a1i b\u00e1n h\u00e0ng kh\u00e1c. V\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ecd r\u1eddi \u0111i, b\u1ea1n \u0111\u00e3 \u0111\u1ee9ng tr\u01b0\u1edbc nguy c\u01a1 th\u1ea5t b\u1ea1i trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem th\u00e0nh ng\u01b0\u1eddi mua. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 s\u1ebd t\u00ecm th\u1ea5y m\u1ed9t \u01b0u \u0111\u00e3i \u0111\u1ea7y h\u1ea5p d\u1eabn \u1edf \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u1ea1i \u0111\u00f3.<\/p>\n

    C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0m gi\u1ea3m nguy c\u01a1 \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng l\u00e0 thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch remarketing v\u1edbi c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1 v\u00e0 coupon h\u1ea5p d\u1eabn. Vi\u1ec7c l\u00e0m n\u00e0y s\u1ebd khi\u1ebfn cho c\u1ea3 b\u1ea1n v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec1u tr\u1edf n\u00ean c\u00f3 s\u1ee9c h\u00fat h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    Qu\u1ea3ng c\u00e1o Remarketing #5: Kh\u00edch l\u1ec7 kh\u00e1ch h\u00e0ng \u201cb\u1ecf h\u00e0ng v\u00e0o gi\u1ecf\u201d v\u00e0 ho\u00e0n t\u1ea5t \u0111\u1eb7t h\u00e0ng<\/h2>\n

    \u201cB\u1ecf h\u00e0ng v\u00e0o gi\u1ecf\u201d l\u00e0 b\u01b0\u1edbc thi\u1ebft y\u1ebfu \u0111\u1ec3 qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u01b0\u1ee3c ho\u00e0n t\u1ea5t. Theo m\u1ed9t b\u1ea3n b\u00e1o c\u00e1o c\u1ee7a Forrester, 88% kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eeb ch\u1ed1i\u00a0vi\u1ec7c\u00a0b\u1ecf h\u00e0ng v\u00e0o gi\u1ecf tr\u01b0\u1edbc khi ho\u00e0n th\u00e0nh vi\u1ec7c \u0111\u1eb7t h\u00e0ng. Th\u1eadm ch\u00ed, c\u00f3 \u0111\u1ebfn 70% nh\u1eefng chi\u1ebfc gi\u1ecf h\u00e0ng n\u00e0y b\u1ecb b\u1ecf l\u1ea1i ngay khi l\u1ec7nh \u0111\u1eb7t h\u00e0ng v\u1eeba \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. B\u1ea1n c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u00e3 l\u00e0m m\u1ecdi vi\u1ec7c theo m\u1ed9t tr\u00ecnh t\u1ef1 ch\u00ednh x\u00e1c \u2013 h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 ti\u1ec1m n\u0103ng, \u0111\u01b0a h\u1ecd t\u1edbi trang landing page m\u1ee5c ti\u00eau v\u00e0 cho h\u1ecd xem nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ecd th\u1ef1c s\u1ef1 c\u1ea7n nh\u01b0ng cu\u1ed1i c\u00f9ng, kh\u00e1ch h\u00e0ng v\u1eabn b\u1ecf qua gi\u1ecf h\u00e0ng r\u1ed3i r\u1eddi \u0111i sau \u0111\u00f3.<\/p>\n

    B\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 nhi\u1ec1u cho chi\u1ebfn d\u1ecbch remarketing n\u00e0y, do \u0111\u00f3 \u0111\u1eebng \u0111\u1ec3 kh\u00e1ch h\u00e0ng l\u00e3ng qu\u00ean b\u1ea1n. Thay v\u00ec v\u1eady, h\u00e3y lu\u00f4n kh\u00e9o l\u00e9o nh\u1eafc kh\u00e1ch h\u00e0ng b\u1ecf h\u00e0ng v\u00e0o gi\u1ecf v\u00e0 ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh mua s\u1ea3n ph\u1ea9m. M\u1ed9t l\u1eddi nh\u1eafc l\u1ecbch s\u1ef1 s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y phi\u1ec1n to\u00e1i m\u00e0 l\u1ea1i c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 t\u1ea1o chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

    \"cart\"<\/p>\n

    Lu\u00f4n kh\u00e9o l\u00e9o nh\u1eafc kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

    Qu\u1ea3ng c\u00e1o Remarketing #6: T\u0103ng c\u01b0\u1eddng Cross-sell<\/h2>\n

    Cross-sell (b\u00e1n ch\u00e9o) l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n nhi\u1ec1u h\u01a1n \u0111\u1ec3 mua th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m, hay d\u1ecbch v\u1ee5 kh\u00e1c lo\u1ea1i v\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 h\u1ecd v\u1eeba mua.<\/p>\n

    H\u00e3y khoan b\u1eb1ng l\u00f2ng v\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng ch\u1ecbu r\u00fat v\u00ed \u0111\u1ec3 mua h\u00e0ng c\u1ee7a b\u1ea1n. T\u1ea1i sao b\u1ea1n kh\u00f4ng th\u1eed khi\u1ebfn h\u1ecd quy\u1ebft \u0111\u1ecbnh mua c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c v\u00e0o l\u1ea7n k\u1ebf ti\u1ebfp? L\u00fac n\u00e0y, b\u1ea1n n\u00ean ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o kh\u00e1c nhau v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

    N\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh l\u00e0m qu\u1ea3ng c\u00e1o theo h\u01b0\u1edbng n\u00e0y, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n b\u1ea1n bi\u1ebft nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o kh\u00e1ch h\u00e0ng th\u01b0\u1eddng mua c\u00f9ng nhau \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 h\u1ecd quan t\u00e2m. Trong tr\u01b0\u1eddng h\u1ee3p s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c remarketing l\u1ea1i kh\u00f4ng t\u01b0\u01a1ng h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng \u0111\u00e3 mua, qu\u1ea3ng c\u00e1o coi nh\u01b0 th\u1ea5t b\u1ea1i. V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 mua \u0111i\u1ec7n tho\u1ea1i, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh remarketing v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5 ki\u1ec7n nh\u01b0 s\u1ea1c d\u1ef1 ph\u00f2ng, \u1ed1p hay t\u1ea5m d\u00e1n c\u01b0\u1eddng l\u1ef1c.<\/p>\n

    Qu\u1ea3ng c\u00e1o Remarketing #7: \u0110\u00e1nh v\u00e0o quan h\u1ec7 Kh\u00e1ch h\u00e0ng \u2013 Th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

    Trong m\u1ed9t s\u1ed1 ng\u00e0nh kinh doanh, m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn nhi\u1ec1u l\u1ea7n. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm t\u1ea1i c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng h\u01b0\u1edbng t\u1edbi nh\u1ea5t. H\u1ecd \u0111\u00e3 bi\u1ebft t\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng, do \u0111\u00f3 b\u1ea1n s\u1ebd ch\u1ec9 c\u1ea7n b\u1ecf ra \u00edt c\u00f4ng s\u1ee9c h\u01a1n so v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 l\u1ee3i nhu\u1eadn. N\u1ebfu b\u1ea1n remarketing nh\u1eb1m k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y, h\u00e3y \u00e1p d\u1ee5ng nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

    Nh\u1eafc l\u1ea1i vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u00e3 \u01b0u \u00e1i l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 h\u00e0i l\u00f2ng \u0111\u1ebfn th\u1ebf n\u00e0o l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m \u0111\u00fang \u0111\u1eafn nh\u01b0ng ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 h\u1ecd nh\u1ea5p chu\u1ed9t v\u00e0o \u0111\u01b0\u1eddng link t\u1edbi website mua h\u00e0ng. H\u00e3y \u0111\u01b0a h\u1ecd t\u1edbi website b\u1eb1ng m\u1ed9t call-to-action ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng v\u00e0 c\u00f3 t\u00ednh th\u00fac gi\u1ee5c trong b\u00e0i \u0111\u0103ng qu\u1ea3ng c\u00e1o.<\/p>\n

    N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ecbnh k\u1ef3, h\u00e3y thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch remarketing \u0111\u1ec3 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng cu\u1ed9c g\u1eb7p s\u1eafp t\u1edbi. V\u00ed d\u1ee5, b\u1ea1n l\u00e0 m\u1ed9t salon t\u00f3c, n\u01a1i th\u01b0\u1eddng xuy\u00ean c\u00f3 c\u00e1c d\u1ecbch v\u1ee5 h\u1ea5p, u\u1ed1n hay nhu\u1ed9m. B\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh remarketing \u0111\u1ec3 kh\u00edch l\u1ec7 kh\u00e1ch h\u00e0ng t\u1edbi salon \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u00f3 m\u1ed9t m\u00e1i t\u00f3c kh\u1ecfe \u0111\u1eb9p.<\/p>\n

    \"socialtv1\"<\/p>\n

    B\u1ea1n \u0111\u00e3 c\u00f3 danh s\u00e1ch nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh ch\u01b0a?<\/p>\n<\/div>\n

    T\u1ea1m k\u1ebft<\/h2>\n

    Remarketing l\u00e0 m\u1ed9t l\u1eddi g\u1ee3i nh\u1eafc nho nh\u1ecf t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng gh\u00e9 th\u0103m b\u1ea1n nh\u01b0ng l\u1ea1i ch\u01b0a c\u1ea3m th\u1ea5y \u0111\u1ee7 c\u1ea7n thi\u1ebft \u0111\u1ec3 k\u1ebft th\u00e2n, V\u1edbi m\u1ed9t ch\u00fat kh\u00e9o l\u00e9o v\u00e0 tinh t\u1ebf, b\u1ea1n s\u1ebd khi\u1ebfn h\u1ecd kh\u00f4ng c\u00f2n do d\u1ef1 m\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua trong ch\u1edbp m\u1eaft.<\/p>\n

    Theo\u00a0Business2Community<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • Remarketing (ti\u1ebfp th\u1ecb l\u1ea1i) tr\u00ean Twitter nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/li>\n
    • T\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Facebook Remarketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Remarketing (Ti\u1ebfp th\u1ecb l\u1ea1i) cho ph\u00e9p b\u1ea1n qu\u1ea3ng c\u00e1o t\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eebng truy c\u1eadp trang web c\u1ee7a b\u1ea1n. Trung b\u00ecnh, c\u00e1c qu\u1ea3ng c\u00e1o remarketing nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t click l\u1edbn h\u01a1n 76% so v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 t\u1eeb qu\u1ea3ng c\u00e1o remarketing m\u1ed9t c\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56230"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56230"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56230\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}