{"id":56241,"date":"2023-12-20T17:23:40","date_gmt":"2023-12-20T10:23:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nham-muc-tieu-theo-hanh-vi-de-email-marketing-hieu-qua.html"},"modified":"2023-12-20T17:23:40","modified_gmt":"2023-12-20T10:23:40","slug":"nham-muc-tieu-theo-hanh-vi-de-email-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nham-muc-tieu-theo-hanh-vi-de-email-marketing-hieu-qua.html","title":{"rendered":"Nh\u1eafm m\u1ee5c ti\u00eau theo h\u00e0nh vi \u0111\u1ec3 Email Marketing hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\n

Hi\u1ec3u bi\u1ebft kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u t\u1ed1t, nh\u01b0ng c\u00f2n t\u1ed1t h\u01a1n n\u1eefa n\u1ebfu b\u1ea1n hi\u1ec3u v\u1ec1 h\u00e0nh vi c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u c\u00e1 t\u00ednh v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 th\u1ec3 n\u00f3i l\u00ean nh\u1eefng th\u1ee9 h\u1ecd quan t\u00e2m, nh\u01b0ng h\u00e0nh vi th\u00ec ch\u1eafc ch\u1eafn th\u1ec3 hi\u1ec7n h\u1ecd th\u00edch th\u00fa v\u1edbi \u0111i\u1ec1u g\u00ec.<\/p>\n

D\u1eef li\u1ec7u h\u00e0nh vi mang t\u00ednh d\u1ef1 \u0111o\u00e1n cao v\u1ec1 qu\u00e1 tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai. Nh\u1eefng g\u00ec h\u1ecd t\u00ecm ki\u1ebfm v\u00e0 xem x\u00e9t c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u00fd \u0111\u1ecbnh s\u1eafp t\u1edbi; ho\u1ea1t \u0111\u1ed9ng chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 ch\u1ec9 ra kh\u1ea3 n\u0103ng mua trong t\u01b0\u01a1ng lai; v\u00e0 nh\u1eefng email \u0111\u01b0\u1ee3c m\u1edf ra, nh\u1eefng li\u00ean k\u1ebft \u0111\u01b0\u1ee3c \u1ea5n v\u00e0o, nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c theo d\u00f5i\u00a0cho bi\u1ebft m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

C\u00e1c th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch ch\u00fa \u00fd \u0111\u1ebfn m\u1ed9t h\u00e0nh vi tr\u00ean th\u1ebf gi\u1edbi s\u1ed1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 c\u1ee7a h\u1ecd qua m\u1ea1ng. B\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 di\u1ec5n gi\u1ea3i \u201cng\u00f4n ng\u1eef c\u01a1 th\u1ec3\u201d tr\u1ef1c tuy\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi \u0111\u00f3 \u0111ang \u1edf \u0111\u00e2u trong h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o h\u1ecd \u0111ang c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm ra nh\u1eefng g\u00ec s\u1ebd khi\u1ebfn h\u1ecd quan t\u00e2m, nh\u1eefng g\u00ec l\u00e0m phi\u1ec1n hay thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd.<\/p>\n

\u0110i\u1ec1u n\u00e0y cho b\u1ea1n th\u00f4ng tin c\u1ef1c k\u00ec v\u1eefng ch\u1eafc v\u00e0 m\u1ea1nh m\u1ebd \u0111\u1ec3 ti\u1ebfp t\u1ee5c. Nh\u01b0 McKinsey \u0111\u00e3 vi\u1ebft trong The Coming Era of On-Demand Marketing: \u201cM\u00f4 h\u00ecnh h\u00e0nh vi tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb l\u01b0\u1ee3ng truy c\u1eadp web, h\u00e0nh vi t\u00ecm ki\u1ebfm, d\u1eef li\u1ec7u l\u1ed1i s\u1ed1ng v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2013 \u0111i\u1ec1u m\u00e0 m\u00f4 h\u00ecnh kh\u1ea3o s\u00e1t nh\u00e2n kh\u1ea9u h\u1ecdc truy\u1ec1n th\u1ed1ng kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c.\u201d<\/em><\/p>\n

\"Nh\u1eafm<\/p>\n

Nh\u1eafm m\u1ee5c ti\u00eau theo h\u00e0nh vi<\/p>\n<\/div>\n

V\u00ed d\u1ee5 v\u1ec1 Nh\u1eafm m\u1ee5c ti\u00eau theo h\u00e0nh vi:<\/h2>\n

E-mail<\/strong><\/h3>\n
    \n
  • Nh\u1eefng email n\u00e0o khi\u1ebfn m\u1ed9t ng\u01b0\u1eddi d\u00f9ng m\u1edf v\u00e0\/ho\u1eb7c nh\u1ea5p v\u00e0o?<\/li>\n
  • Email n\u00e0o c\u00f4 \u1ea5y kh\u00f4ng m\u1edf v\u00e0\/ho\u1eb7c nh\u1ea5p v\u00e0o?<\/li>\n
  • Nh\u1eefng l\u1eddi m\u1eddi ch\u00e0o n\u00e0o c\u00f4 \u1ea5y tr\u1ea3 l\u1eddi th\u01b0\u1eddng xuy\u00ean nh\u1ea5t?<\/li>\n
  • T\u01b0\u01a1ng t\u00e1c cu\u1ed1i c\u00f9ng v\u1edbi m\u1ed9t email c\u1ee7a c\u00f4 \u1ea5y l\u00e0 c\u00e1ch \u0111\u00e2y bao l\u00e2u \u2013 ba ng\u00e0y, ba tu\u1ea7n ho\u1eb7c ba th\u00e1ng?<\/li>\n
  • Ai \u0111\u00e1p l\u1ea1i th\u01b0\u1eddng xuy\u00ean, ai hi\u1ebfm khi t\u01b0\u01a1ng t\u00e1c?<\/li>\n<\/ul>\n

    M\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n
      \n
    • Ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 c\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u00ean Twitter?<\/li>\n
    • C\u00f4 \u1ea5y c\u00f3 t\u00ecm \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n t\u1eeb Facebook?<\/li>\n
    • C\u00f4 \u1ea5y c\u00f3 chia s\u1ebb m\u1ed9t trong nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n?<\/li>\n<\/ul>\n

      Website<\/strong><\/h3>\n
        \n
      • Ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 \u0111\u00e3 t\u1eebng v\u00e0o website c\u1ee7a b\u1ea1n ch\u01b0a? C\u00f3 g\u1ea7n \u0111\u00e2y hay kh\u00f4ng?<\/li>\n
      • N\u1ed9i dung n\u00e0o c\u00f4 \u1ea5y \u0111\u00e3 xem hay t\u1ea3i xu\u1ed1ng?<\/li>\n
      • Nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn trang c\u1ee7a b\u1ea1n?<\/li>\n
      • C\u00f4 \u1ea5y \u0111\u00e3 xem bao nhi\u00eau n\u1ed9i dung trong th\u1eddi gian truy c\u1eadp?<\/li>\n<\/ul>\n

        Nh\u1eafm m\u1ee5c ti\u00eau h\u00e0nh vi d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng m\u1edf mail, nh\u1ea5p chu\u1ed9t v\u00e0 t\u01b0\u01a1ng t\u00e1c<\/h2>\n

        Khi David Daniels, ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a Relevancy Group, c\u00f2n l\u00e0 m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a Jupiter Research (\u0111\u00e3 \u0111\u01b0\u1ee3c mua l\u1ea1i b\u1edfi Forrester Research v\u00e0o n\u0103m 2008), \u00f4ng c\u00f3 b\u00e1o c\u00e1o cho r\u1eb1ng nh\u1eafm m\u1ee5c ti\u00eau email d\u1ef1a tr\u00ean d\u1eef li\u1ec7u d\u00f2ng nh\u1ea5p chu\u1ed9t v\u00e0o web gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 m\u1edf th\u01b0 l\u00ean 50% v\u00e0 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean h\u01a1n 350%.<\/p>\n

        \"Email<\/p>\n

        Email Marketing hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

        Nghi\u00ean c\u1ee9u t\u1eeb Gareth Herschel c\u1ee7a Gartner ch\u1ec9 ra r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c email k\u00edch ho\u1ea1t hi\u1ec7u qu\u1ea3 g\u1ea5p 5 l\u1ea7n chi\u1ebfn d\u1ecbch h\u00e0ng lo\u1ea1t. Forrester Research g\u1ea7n \u0111\u00e2y c\u0169ng cho r\u1eb1ng ch\u1ec9 17% c\u00e1c c\u00f4ng ty t\u1ef1 nh\u1eadn m\u00ecnh \u0111\u00e3 th\u00e0nh th\u1ea1o ti\u1ebfp th\u1ecb h\u00e0ng vi \u2013 v\u00e0 17% c\u00f4ng ty \u0111\u00f3 \u0111\u00e3 t\u0103ng doanh thu v\u01b0\u1ee3t b\u1eadc so v\u1edbi d\u1ef1 t\u00ednh (53% thay v\u00ec 41%)<\/p>\n

        Danh s\u00e1ch c\u00e2m v\u00e0 truy v\u1ea5n ph\u1ee9c t\u1ea1p<\/h2>\n

        R\u00f5 r\u00e0ng nh\u1eafm m\u1ee5c ti\u00eau theo h\u00e0nh vi l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng t\u1ea1i sao khi n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi m\u00e0 v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u1ef1c hi\u1ec7n ph\u1ed5 bi\u1ebfn? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0i v\u00ec c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email truy\u1ec1n th\u1ed1ng (ESP) ch\u01b0a l\u00e0m \u0111i\u1ec1u \u0111\u00f3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng.<\/p>\n

        Trong m\u1ed9t th\u1ebf gi\u1edbi ho\u00e0n h\u1ea3o, m\u1ecdi t\u01b0\u01a1ng t\u00e1c m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n c\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef trong c\u01a1 s\u1edf d\u1eef li\u1ec7u h\u00e0nh vi, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 t\u00f9y ch\u1ec9nh m\u1ed7i tin nh\u1eafn m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Th\u1eadt kh\u00f4ng may, ch\u00fang ta v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c s\u1ed1ng trong th\u1ebf gi\u1edbi \u0111\u00f3. Theo Forrester, ch\u1ec9 c\u00f3 45% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang n\u1eafm b\u1eaft v\u00e0 c\u1ee7ng c\u1ed1 d\u1eef li\u1ec7u h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u k\u00eanh v\u00e0o m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u duy nh\u1ea5t. D\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb nhi\u1ec1u ngu\u1ed3n, v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng n\u00f3i chuy\u1ec7n v\u1edbi nhau. D\u1eef li\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 l\u00fac \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, c\u00f3 l\u00fac kh\u00f4ng. D\u1eef li\u1ec7u t\u1eeb website g\u1ea7n nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi d\u1eef li\u1ec7u giao d\u1ecbch.<\/p>\n

        D\u1ecbch v\u1ee5 email truy\u1ec1n th\u1ed1ng kh\u00f4ng gi\u00fap \u0111\u01b0\u1ee3c g\u00ec nhi\u1ec1u trong vi\u1ec7c t\u1eadp h\u1ee3p d\u1eef li\u1ec7u. T\u1ea5t nhi\u00ean n\u00f3 c\u00f3 th\u1ec3 theo d\u00f5i h\u00e0nh vi qua email v\u00e0 cung c\u1ea5p b\u00e1o c\u00e1o v\u1ec1 t\u1ec9 l\u1ec7 m\u1edf v\u00e0 click. Tuy nhi\u00ean l\u1ea1i thi\u1ebfu k\u1ebft n\u1ed1i v\u1edbi d\u1eef li\u1ec7u h\u00e0nh vi kh\u00e1c v\u00e0 kh\u00f4ng th\u1ec3 cung c\u1ea5p th\u00f4ng tin mang t\u00ednh c\u00e1 nh\u00e2n qu\u00e1 nhi\u1ec1u. ESPs l\u00e0m vi\u1ec7c ch\u1ee7 y\u1ebfu t\u1eeb c\u00e1c danh s\u00e1ch v\u00e0 b\u1ea3ng t\u00ednh nh\u1eadp kh\u1ea9u. Ch\u00fang ta g\u1ecdi \u0111\u00f3 l\u00e0 nh\u1eefng \u201cdanh s\u00e1ch c\u00e2m\u201d l\u00e0 v\u00ec th\u1ebf. B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec s\u00e2u h\u01a1n \u0111\u1ec1u y\u00eau c\u1ea7u ph\u1ea3i k\u00e9o danh s\u00e1ch t\u00f9y ch\u1ec9nh v\u1edbi c\u00e1c truy v\u1ea5n ph\u1ee9c t\u1ea1p \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi c\u00e1c chuy\u00ean gia k\u0129 thu\u1eadt. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a h\u00e0nh \u0111\u1ed9ng tr\u00ean d\u1eef li\u1ec7u h\u00e0nh vi l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u00f4ng th\u01b0\u1eddng s\u1eed d\u1ee5ng ESP truy\u1ec1n th\u1ed1ng m\u00e0 kh\u00f4ng bi\u1ebft \u0111\u1ebfn c\u00f4ng ngh\u1ec7.<\/p>\n

        C\u01a1 s\u1edf d\u1eef li\u1ec7u th\u00f4ng minh v\u1edbi danh s\u00e1ch th\u00f4ng minh<\/h2>\n

        \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao Email Marketing hi\u1ec7n \u0111\u1ea1i c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ed1t l\u00f5i v\u1edbi 1 c\u01a1 s\u1edf d\u1eef li\u1ec7u h\u00e0nh vi th\u00f4ng minh. C\u01a1 s\u1edf d\u1eef li\u1ec7u n\u00e0y \u0111\u00f3ng vai tr\u00f2 nh\u01b0 h\u1ec7 th\u1ed1ng h\u1ed3 s\u01a1 ch\u1ee9a t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd trong h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng, v\u00e0 giao d\u1ecbch. K\u1ebft qu\u1ea3 l\u00e0: c\u00f3 m\u1ed9t n\u01a1i duy nh\u1ea5t c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau cao g\u1eafn li\u1ec1n v\u1edbi c\u00e1c th\u00f4ng tin theo d\u00f5i \u0111\u01b0\u1ee3c v\u1ec1 m\u1ed7i li\u00ean l\u1ea1c c\u00e1 nh\u00e2n.<\/p>\n

          \n
        • Nh\u00e2n kh\u1ea9u h\u1ecdc: T\u00ean, v\u1ecb tr\u00ed, tu\u1ed5i, ngu\u1ed3n \u0111\u0103ng k\u00fd, h\u1ed9 gia \u0111\u00ecnh, s\u1edf th\u00edch, \u0111i\u1ec3m s\u1ed1, c\u00e1c tr\u01b0\u1eddng t\u00f9y bi\u1ebfn\u2026<\/li>\n
        • L\u1ecbch s\u1eed Email: G\u1eedi, m\u1edf ra, nh\u1ea5n v\u00e0o, tho\u00e1t ra, ch\u01b0a \u0111\u0103ng k\u00fd\u2026<\/li>\n
        • M\u1ea1ng x\u00e3 h\u1ed9i: Chia s\u1ebb n\u1ed9i dung, gi\u1edbi thi\u1ec7u, b\u00ecnh ch\u1ecdn c\u00e2u tr\u1ea3 l\u1eddi\u2026<\/li>\n
        • Website: Xem trang, nh\u1ea5p li\u00ean k\u1ebft, ho\u00e0n th\u00e0nh form, ngu\u1ed3n gi\u1edbi thi\u1ec7u, truy v\u1ea5n t\u00ecm ki\u1ebfm\u2026<\/li>\n
        • L\u1ecbch s\u1eed chi\u1ebfn d\u1ecbch: Th\u00e0nh vi\u00ean chi\u1ebfn d\u1ecbch, \u0111\u00e1p \u1ee9ng chi\u1ebfn d\u1ecbch, s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch\u2026<\/li>\n
        • Th\u00f3i quen: L\u1ecbch s\u1eed mua h\u00e0ng, ti\u1ec1n g\u1eedi, r\u00fat ti\u1ec1n, b\u1ecf gi\u1ecf h\u00e0ng, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u\u2026<\/li>\n<\/ul>\n

          \u201cDanh s\u00e1ch th\u00f4ng minh\u201d c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c b\u1ed9 l\u1ecdc \u0111\u1ec3 t\u1ea1o ra c\u00e1c ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3: c\u00e1c kh\u00e1ch h\u00e0ng trong \u0111\u1ed9 tu\u1ed5i 18-25 chia s\u1ebb n\u1ed9i dung th\u00f4ng qua x\u00e3 h\u1ed9i, ho\u1eb7c kh\u00e1ch h\u00e0ng c\u00f3 s\u1ed1 d\u01b0 tr\u00ean m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh \u0111\u00e3 truy c\u1eadp trang hai l\u1ea7n trong th\u00e1ng tr\u01b0\u1edbc. Th\u00eam v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i chi\u1ebfn d\u1ecbch v\u00e0 l\u1ecbch s\u1eed ph\u1ea3n \u1ee9ng cho c\u00e1ch ph\u00e2n \u0111o\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n.<\/p>\n

          Lo\u1ea1i h\u1ec7 th\u1ed1ng Email marketing n\u00e0y c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a Marketing t\u1ef1 \u0111\u1ed9ng (Marketing Automation), v\u00ec v\u1eady m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau theo h\u00e0nh vi th\u00f4ng minh c\u1ee7a ri\u00eang m\u00ecnh. \u0110i\u1ec1u n\u00e0y\u00a0c\u00f3 ngh\u0129a l\u00e0 h\u1ecd c\u00f3 th\u1ec3 d\u00e0nh \u00edt th\u1eddi gian cho vi\u1ec7c set up chi\u1ebfn d\u1ecbch hay ch\u1edd \u0111\u1ee3i b\u1ed9 ph\u1eadn k\u1ef9 thu\u1eadt, thay v\u00e0o \u0111\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch b\u00f9ng n\u1ed5.<\/p>\n

          Theo Marketo<\/em><\/p>\n

          B\u00e0i li\u00ean quan:\u00a0L\u00e0m ch\u1ee7 Email Marketing trong n\u0103m 2016<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Hi\u1ec3u bi\u1ebft kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u t\u1ed1t, nh\u01b0ng c\u00f2n t\u1ed1t h\u01a1n n\u1eefa n\u1ebfu b\u1ea1n hi\u1ec3u v\u1ec1 h\u00e0nh vi c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u c\u00e1 t\u00ednh v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 th\u1ec3 n\u00f3i l\u00ean nh\u1eefng th\u1ee9 h\u1ecd quan t\u00e2m, nh\u01b0ng h\u00e0nh vi th\u00ec ch\u1eafc ch\u1eafn th\u1ec3 hi\u1ec7n h\u1ecd th\u00edch th\u00fa v\u1edbi \u0111i\u1ec1u g\u00ec.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56241"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56241"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56241\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}