{"id":56259,"date":"2023-12-20T17:27:43","date_gmt":"2023-12-20T10:27:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-khuc-khach-hang-de-lam-email-marketing-hieu-qua.html"},"modified":"2023-12-20T17:27:43","modified_gmt":"2023-12-20T10:27:43","slug":"phan-khuc-khach-hang-de-lam-email-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-khuc-khach-hang-de-lam-email-marketing-hieu-qua.html","title":{"rendered":"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m Email Marketing hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
Vi\u1ec7c ph\u00e2n kh\u00fac danh s\u00e1ch Email Marketing c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ec9 l\u1ec7 m\u1edf mail v\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o c\u00e1c\u00a0li\u00ean k\u1ebft \u0111\u00ednh k\u00e8m.\u00a0Theo th\u1ed1ng k\u00ea t\u1eeb MailChimp \u2013 1 trong nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 Email Marketing, nh\u1eefng nh\u1eefng chi\u1ebfn d\u1ecbch Email Marketing s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 t\u1ec9 l\u1ec7 m\u1edf mail t\u0103ng\u00a014,64% v\u00e0 t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t t\u0103ng 59,99%. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Subiz s\u1ebd b\u1eadt m\u00ed 10 ti\u00eau ch\u00ed\u00a0h\u1eefu hi\u1ec7u \u0111\u1ec3 b\u1ea1n \u00e1p d\u1ee5ng trong\u00a0chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m Email Marketing.<\/p>\n
\"email-marketing-segmentation\"<\/p>\n

B\u1ea1n n\u00ean d\u1ef1a v\u00e0o 10 ti\u00eau ch\u00ed sau \u0111\u00e2y \u0111\u1ec3 ph\u00e2n kh\u00fac danh s\u00e1ch Email Marketing<\/p>\n<\/div>\n

1. Nh\u00e2n kh\u1ea9u h\u1ecdc<\/h2>\n

C\u00e1ch \u0111\u1ea7u ti\u00ean m\u00e0 m\u1ed9t s\u1ed1 marketer th\u01b0\u1eddng s\u1eed d\u1ee5ng trong vi\u1ec7c ph\u00e2n chia \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eadn Email Marketing\u00a0\u0111\u00f3 l\u00e0 khai th\u00e1c d\u1eef li\u1ec7u v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc. C\u00e1c th\u00f4ng tin nh\u01b0 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed c\u00f4ng ty hay m\u1ee9c thu nh\u1eadp c\u00f3 th\u1ec3 n\u00f3i l\u00ean r\u1ea5t nhi\u1ec1u v\u1ec1 nh\u1eefng nhu c\u1ea7u hay s\u1edf th\u00edch c\u1ee7a m\u1ed9t ng\u01b0\u1eddi b\u1ea5t k\u1ef3.<\/p>\n

B\u1ea1n c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng sau qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd email, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn trong vi\u1ec7c ph\u00e2n chia h\u1ecd th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Tuy nhi\u00ean, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc s\u1ed1 l\u01b0\u1ee3ng c\u00e2u h\u1ecfi th\u1eadt k\u1ef9 b\u1edfi m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00f3 xu h\u01b0\u1edbng kh\u00f4ng ho\u00e0n th\u00e0nh h\u1ebft m\u1eabu \u0111\u0103ng k\u00fd n\u1ebfu c\u00f3 qu\u00e1 nhi\u1ec1u th\u00f4ng tin b\u1eaft bu\u1ed9c ph\u1ea3i \u0111i\u1ec1n.<\/p>\n

B\u1ea1n h\u00e3y quy\u1ebft \u0111\u1ecbnh nh\u1eefng d\u1eef\u00a0li\u1ec7u n\u00e0o l\u00e0 c\u1ea7n thi\u1ebft nh\u1ea5t cho vi\u1ec7c kinh doanh trong s\u1ed1 nh\u1eefng c\u00e2u h\u1ecfi trong qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m B2B, gi\u1edbi t\u00ednh s\u1ebd l\u00e0 m\u1ed9t ti\u00eau ch\u00ed c\u1ef1c k\u1ef3 quan tr\u1ecdng. Sau \u0111\u00f3, h\u00e3y th\u00eam v\u00e0o t\u1eeb 1 t\u1edbi 3 nh\u00e2n t\u1ed1 c\u00f3 li\u00ean quan (ho\u1eb7c nhi\u1ec1u h\u01a1n t\u00f9y v\u00e0o m\u1ee9c \u0111\u1ed9 m\u1ee9c t\u1ea1p c\u1ee7a vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng).<\/p>\n

\"demographics-impact-franchises-898x463\"<\/p>\n

Nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n

2. Kh\u1ea3o s\u00e1t<\/h2>\n

M\u1ed9t kh\u1ea3o s\u00e1t s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 l\u00e0 th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 gi\u00e1 tr\u1ecb m\u00e0 c\u00f2n l\u00e0 nh\u1eefng th\u00f4ng tin n\u00f3i l\u00ean b\u1ea3n ch\u1ea5t kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ecb hi\u1ebfu hay s\u1edf th\u00edch.\u00a0N\u1ebfu b\u1ea1n mu\u1ed1n g\u1eedi \u0111i m\u1ed9t b\u1ea3n kh\u1ea3o s\u00e1t t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c th\u1eadt nhi\u1ec1u ph\u1ea3n h\u1ed3i, b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ebfn m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ho\u00e0n thi\u1ec7n kh\u1ea3o s\u00e1t, v\u00ed d\u1ee5 nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed hay m\u1ed9t gi\u1ea3i th\u01b0\u1edfng nh\u1ecf. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t lo\u1ea1t c\u00e1c c\u00e2u \u0111\u1ed1 vui \u0111\u1ec3 g\u00e2y h\u1ee9ng th\u00fa cho kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 b\u1ea1n t\u1ea1o ra nh\u1eefng bi\u1ec3u m\u1eabu ri\u00eang t\u1edbi kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng WordPress, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng c\u00f4ng c\u1ee5 Quiz and Survey Master \u0111\u1ec3 t\u1ea1o kh\u1ea3o s\u00e1t. C\u00f4ng c\u1ee5 n\u00e0y c\u00f2n li\u00ean k\u1ebft v\u1edbi MailChimp, n\u00ean b\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Google Forms c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u tr\u1ee3 gi\u00fap b\u1ea1n trong vi\u1ec7c l\u1ea5y \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

3. M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c Email<\/h2>\n

Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\u00a0d\u1ef1a v\u00e0o m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1 c\u01a1 b\u1ea3n, tuy nhi\u00ean chi\u1ebfn d\u1ecbch Email Marketing ho\u00e0n to\u00e0n\u00a0c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t hi\u1ec7u qu\u1ea3\u00a0l\u1edbn d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 t\u1ed5ng quan. T\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t l\u00e0 2 d\u1eef li\u1ec7u ch\u00ednh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch Email Marketing.<\/p>\n

B\u1ea1n c\u0169ng n\u00ean th\u1eed ph\u00e2n kh\u00fac d\u1ef1a v\u00e0o m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1ch ph\u00e2n lo\u1ea1i nh\u1eefng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c v\u00e0 kh\u00f4ng t\u00edch c\u1ef1c, v\u00ed d\u1ee5 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng m\u1edf email c\u1ee7a b\u1ea1n trong v\u00f2ng 3 th\u00e1ng. T\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh ri\u00eang cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f2n ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 k\u00e9o h\u1ecd l\u1ea1i trong chi\u1ebfn d\u1ecbch Email Marketing\u00a0t\u1ed5ng th\u1ec3.<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi ho\u00e0n to\u00e0n kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u00e0 ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch chuy\u00ean bi\u1ec7t h\u01a1n. V\u00ed d\u1ee5: b\u1ea1n g\u1eedi \u0111i m\u1ed9t email th\u00f4ng b\u00e1o v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 s\u1eafp t\u1edbi v\u00e0 nh\u1eefng ng\u01b0\u1eddi nh\u1ea5p chu\u1ed9t v\u00e0o \u0111\u01b0\u1eddng d\u1eabn t\u1edbi s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00ednh k\u00e8m trong email s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o lo\u1ea1i \u201ch\u01b0\u1edfng \u1ee9ng t\u00edch c\u1ef1c\u201d. Sau \u0111\u00f3, b\u1ea1n h\u00e3y t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn nh\u1eefng m\u1ee5c ti\u00eau xa h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

4. Khu v\u1ef1c \u0111\u1ecba l\u00fd<\/h2>\n

C\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u khu v\u1ef1c \u0111\u1ecba l\u00fd v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng email d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ecba l\u00fd l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p m\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0Ngo\u00e0i ra, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ecba l\u00fd v\u1edbi nh\u1eefng m\u1ee5c \u0111\u00edch sau:<\/p>\n

    \n
  • Email theo th\u1eddi gian.<\/strong> T\u00e1ch r\u1eddi c\u00e1c email \u0111\u1ec3 g\u1eedi v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m t\u1ed1i \u01b0u cho kh\u00e1ch h\u00e0ng trong khu v\u1ef1c c\u00f3 th\u1eddi gian kh\u00e1c nhau.<\/li>\n
  • Qu\u1ea3ng c\u00e1o theo khu v\u1ef1c<\/strong>. T\u1eadp trung g\u1eedi email cho c\u00e1c s\u1ef1 ki\u1ec7n t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u1eeda h\u00e0ng nh\u1ea5t \u0111\u1ecbnh.<\/li>\n
  • M\u1eddi tham d\u1ef1 h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn<\/strong>. \u0110i\u1ec1u ch\u1ec9nh th\u1eddi gian s\u1ef1 ki\u1ec7n d\u1ef1a tr\u00ean v\u1ecb tr\u00ed kh\u00e1n gi\u1ea3.<\/li>\n
  • H\u01b0\u1edbng d\u1eabn di chuy\u1ec3n t\u1edbi t\u1eebng c\u00e1 nh\u00e2n<\/strong>. T\u00f9y ch\u1ec9nh h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn m\u1ed9t c\u1eeda h\u00e0ng ho\u1eb7c s\u1ef1 ki\u1ec7n d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
  • N\u01a1i kh\u00e1ch h\u00e0ng mua s\u1eafm<\/strong>. \u00c1p d\u1ee5ng nh\u1eefng \u01b0u \u0111\u00e3i nh\u1ea5t \u0111\u1ecbnh \u1edf nh\u1eefng c\u1eeda h\u00e0ng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng hay lui t\u1edbi.<\/li>\n
  • N\u1ed9i dung \u0111\u1eb7c tr\u01b0ng c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m<\/strong>. S\u1eed d\u1ee5ng v\u1ecb tr\u00ed trong ti\u00eau \u0111\u1ec1 ho\u1eb7c n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u00e0 cung c\u1ea5p kinh nghi\u1ec7m c\u00e1 nh\u00e2n.<\/li>\n<\/ul>\n
    \"map-image-for-blog\"<\/p>\n

    Y\u1ebfu t\u1ed1 \u0111\u1ecba l\u00fd c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong chi\u1ebfn d\u1ecbch email marketing<\/p>\n<\/div>\n

    5. Nh\u1eefng l\u1ea7n mua trong qu\u00e1 kh\u1ee9<\/h2>\n

    Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong chi\u1ebfn d\u1ecbch Email Marketing\u00a0d\u1ef1a v\u00e0o nh\u1eefng l\u1ea7n mua tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i t\u1ed1t\u00a0\u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ti\u1ebfp th\u1ecb. C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 b\u1ea1n h\u00e3y b\u1eaft \u0111\u1ea7u g\u1eedi \u0111i email mang t\u00ednh ch\u1ea5t g\u1ee3i \u00fd v\u1ec1 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c ph\u1ee5 ki\u1ec7n \u0111i k\u00e8m ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

    N\u1ebfu trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng \u0111\u00e3 mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u1ebfn vi\u1ec7c thay th\u1ebf (v\u00ed d\u1ee5: trang ph\u1ee5c thay \u0111\u1ed5i theo m\u00f9a) ho\u1eb7c l\u00e0m m\u1edbi (v\u00ed d\u1ee5: \u0111\u00e1nh b\u00f3ng n\u1eef trang b\u1eb1ng b\u1ea1c), b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi \u0111i email ti\u1ebfp th\u1ecb nh\u1eefng m\u1eb7t h\u00e0ng kh\u1ea3 thi cho nhu c\u1ea7u c\u1ee7a h\u1ecd. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n kho\u1ea3ng m\u1ed9t v\u00e0i th\u00e1ng sau khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean t\u00f9y v\u00e0o t\u00ednh ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec.<\/p>\n

    6. M\u1ee9c chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

    N\u1ebfu b\u1ea1n b\u00e1n \u0111\u1ed3ng th\u1eddi s\u1ea3n ph\u1ea9m xa x\u1ec9 v\u00e0 s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng, t\u1ed5ng chi c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 t\u1ed1t \u0111\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng m\u1ee5c ti\u00eau marketing kh\u00e1c nhau. H\u00e3y s\u1eed d\u1ee5ng l\u1ecbch s\u1eed ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem li\u1ec7u h\u1ecd c\u00f3 mu\u1ed1n mua nh\u1eefng s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 cao hay s\u1ebd c\u00f3 xu h\u01b0\u1edbng mua nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 m\u1ee9c gi\u00e1 d\u1ec5 d\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c.\u00a0B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng l\u00e0m 3 m\u1ee9c \u0111\u1ed9:<\/p>\n

      \n
    • VIPs<\/strong> \u2013 Ng\u01b0\u1eddi mua c\u00f3 thu nh\u1eadp cao<\/li>\n
    • Ng\u01b0\u1eddi mua khi gi\u1ea3m gi\u00e1<\/strong> \u2013 \u0110\u00e2y l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng b\u1ecb th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eefng ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1 c\u1ee7a nh\u00e3n h\u00e0ng<\/li>\n
    • Ng\u01b0\u1eddi mua v\u00ec th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u2013 H\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, tuy nhi\u00ean c\u00f3 s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 c\u1ea3 kh\u00e1 r\u00f5 r\u00e0ng<\/li>\n<\/ul>\n

      Ng\u01b0\u1eddi \u1edf nh\u00f3m 1 n\u00ean \u0111\u01b0\u1ee3c m\u1eddi t\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t trong khi ng\u01b0\u1eddi \u1edf nh\u00f3m 2 v\u00e0 nh\u00f3m 3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 t\u1eeb 10 t\u1edbi 30%.<\/p>\n

      \"Invest<\/p>\n

      B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 chi ti\u00eau<\/p>\n<\/div>\n

      7. V\u1ecb tr\u00ed trong ph\u1ec5u b\u00e1n h\u00e0ng<\/h2>\n

      Vi\u00eac ph\u00e2n chia kh\u00e1ch h\u00e0ng b\u1eb1ng v\u1ecb tr\u00ed c\u1ee7a h\u1ecd trong ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u trong ph\u1ec5u s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng email mang t\u00ednh ti\u1ebfp th\u1ecb chuy\u00ean bi\u1ec7t h\u01a1n nh\u1eefng ng\u01b0\u1eddi \u1edf t\u1ea7ng d\u01b0\u1edbi. V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u0103ng k\u00fd theo d\u00f5i, b\u1ea1n n\u00ean g\u1eedi \u0111i nh\u1eefng email c\u00f3 t\u00ednh t\u1ed5ng qu\u00e1t, \u0111\u01b0a ra m\u1ed9t lo\u1ea1t c\u00e1c th\u00f4ng tin s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c t\u00ednh n\u0103ng m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cung c\u1ea5p nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ch\u00e0o \u0111\u00f3n h\u1ecd t\u1edbi v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

      N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd t\u1eeb l\u00e2u v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u01b0\u01a1ng \u0111\u1ed1i t\u1ed1t v\u1edbi n\u1ed9i dung trong email (v\u00ed d\u1ee5 nh\u01b0 nh\u1ea5p chu\u1ed9t v\u00e0o c\u00e1c li\u00ean k\u1ebft \u0111\u00ednh k\u00e8m), b\u1ea1n h\u00e3y s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u1ecd \u0111ang quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m n\u00e0o v\u00e0 g\u1eedi \u0111\u1ebfn nhi\u1ec1u email h\u01a1n v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y.<\/p>\n

      \"Customer-funnel\"<\/p>\n

      Ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

      8. H\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website<\/h2>\n

      Theo d\u00f5i c\u00e1c h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web l\u00e0 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 sau \u0111\u00f3 g\u1eedi email ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean c\u00e1c trang c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd \u0111\u00e3 v\u00e0o. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 nh\u01b0 BeamPulse c\u00f3 th\u1ec3 theo d\u00f5i h\u00e0nh vi di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng h\u1ecd \u0111\u00e3 nh\u1ea5p, th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang, c\u00e1c menu truy c\u1eadp,\u2026.<\/p>\n

      V\u1edbi m\u1ee5c \u2018Goals\u2019 tr\u00ean MailChimp, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng g\u1eedi \u0111i c\u00e1c email ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean website, v\u00ed d\u1ee5:<\/p>\n

        \n
      • Nh\u1eefng trang kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0o<\/li>\n
      • Nh\u1eefng trang kh\u00e1ch h\u00e0ng kh\u00f4ng v\u00e0o<\/li>\n
      • Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 xem 1 trang nh\u01b0ng kh\u00f4ng xem c\u00e1c trang kh\u00e1c<\/li>\n
      • Nh\u1eefng video kh\u00e1ch h\u00e0ng \u0111\u00e3 xem v\u00e0 th\u1eddi gian xem t\u01b0\u01a1ng \u1ee9ng<\/li>\n<\/ul>\n

        Thi\u1ebft l\u1eadp Goal Autoresponders v\u1edbi Mailchimp cho ph\u00e9p b\u1ea1n g\u1eedi \u0111i c\u00e1c email t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean ch\u1ec9 ti\u00eau nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c ho\u1eb7c kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi website c\u1ee7a b\u1ea1n.<\/p>\n

        9. Th\u1eddi gian t\u1eeb l\u1ea7n mua cu\u1ed1i<\/h2>\n

        Th\u1eddi gian k\u1ec3 t\u1eeb khi mua h\u00e0ng cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac c\u00f3 gi\u00e1 tr\u1ecb v\u00ec s\u1ebd kh\u00f4ng g\u1ed9p m\u1ed9t kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m v\u00e0i th\u00e1ng tr\u01b0\u1edbc \u0111\u00e2y v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi mua tu\u1ea7n tr\u01b0\u1edbc. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 chia h\u1ecd th\u00e0nh 2 nh\u00f3m ch\u00ednh:<\/p>\n

        1. Ng\u01b0\u1eddi mua th\u01b0\u1eddng xuy\u00ean<\/strong><\/p>\n

        Nh\u00f3m n\u00e0y s\u1ebd bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng \u00edt nh\u1ea5t 1 l\u1ea7n m\u1ed7i th\u00e1ng.H\u1ecd \u01b0a th\u00edch s\u1ea3n ph\u1ea9m v\u00e0 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb t\u1edbi h\u1ecd b\u1eb1ng nh\u1eefng c\u00e1ch sau:<\/p>\n

          \n
        • B\u00e1n gia t\u0103ng s\u1ea3n ph\u1ea9m (upsell).<\/li>\n
        • Cung c\u1ea5p th\u00eam c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/li>\n
        • Qu\u1ea3ng b\u00e1 nh\u1eefng t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<\/ul>\n

          2. Kh\u00e1ch h\u00e0ng mua m\u1ed9t l\u1ea7n<\/strong><\/p>\n

          Nh\u00f3m n\u00e0y bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng c\u1ee7a b\u1ea1n kho\u1ea3ng 6 th\u00e1ng tr\u01b0\u1edbc v\u00e0 kh\u00f4ng quay tr\u1edf l\u1ea1i. Email l\u00fac n\u00e0y n\u00ean nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau mang h\u1ecd quay tr\u1edf l\u1ea1i, v\u00ed d\u1ee5:<\/p>\n

            \n
          • Cung c\u1ea5p nh\u1eefng \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 n\u1ebfu h\u1ecd \u0111\u00e3 t\u1eebng mua h\u00e0ng.<\/li>\n
          • Nh\u1ea5n m\u1ea1nh nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a c\u00f4ng ty.<\/li>\n
          • Nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng l\u00e0m m\u1edbi\/mua l\u1ea1i s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n
            \"The<\/p>\n

            L\u1ea7n cu\u1ed1i kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m l\u00e0 khi n\u00e0o?<\/p>\n<\/div>\n

            10. S\u1edf th\u00edch c\u00e1 nh\u00e2n<\/h2>\n

            Chi\u1ebfn thu\u1eadt n\u00e0y c\u00f3 ph\u1ea7n n\u00e2ng cao h\u01a1n m\u1ed9t ch\u00fat, nh\u01b0ng v\u1eabn kh\u00e1 \u0111\u01a1n gi\u1ea3n n\u1ebfu b\u1ea1n c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 th\u00edch h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch t\u1ea1o h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web ho\u1eb7c s\u1eed d\u1ee5ng m\u1ed9t trung t\u00e2m \u0111\u0103ng k\u00fd email.<\/p>\n

            B\u1ea1n n\u00ean y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ghi r\u00f5 s\u1edf th\u00edch c\u1ee7a m\u00ecnh khi \u0111\u0103ng k\u00fd v\u00e0 cung c\u1ea5p cho h\u1ecd c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng \u01b0u \u0111\u00e3i b\u1eb1ng c\u00e1ch bao g\u1ed3m m\u1ed9t CTA trong email. V\u1edbi vi\u1ec7c\u00a0y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 r\u00f5 nh\u1eefng s\u1edf th\u00edch, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng lo\u1ea1i b\u1ecf b\u1edbt nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 ch\u1ec9 t\u1eadp trung ti\u1ebfp th\u1ecb cho kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nh\u1eefng s\u1edf th\u00edch th\u1ef1c s\u1ef1 c\u1ee7a h\u1ecd. C\u00e1c c\u00f4ng c\u1ee5 Email Marketing\u00a0nh\u01b0 MailChimp hay Campaign Monitor s\u1ebd gi\u00fap b\u1ea1n \u0111\u1eafc l\u1ef1c \u1edf ph\u1ea7n n\u00e0y.<\/p>\n

            K\u1ebft<\/h2>\n

            Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong Email Marketing kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb ti\u00ean ti\u1ebfn nh\u1ea5t. V\u1edbi m\u1ed9t d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb email \u0111\u01a1n gi\u1ea3n v\u00e0 m\u1ed9t ch\u00fat s\u00e1ng t\u1ea1o, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng ngay h\u00f4m nay.<\/p>\n

            Ngu\u1ed3n Kissmetric<\/em><\/p>\n

            B\u00e0i li\u00ean quan:\u00a0L\u00e0m ch\u1ee7 Email Marketing trong n\u0103m 2016<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Vi\u1ec7c ph\u00e2n kh\u00fac danh s\u00e1ch Email Marketing c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ec9 l\u1ec7 m\u1edf mail v\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o c\u00e1c\u00a0li\u00ean k\u1ebft \u0111\u00ednh k\u00e8m.\u00a0Theo th\u1ed1ng k\u00ea t\u1eeb MailChimp \u2013 1 trong nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 Email Marketing, nh\u1eefng nh\u1eefng chi\u1ebfn d\u1ecbch Email Marketing s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 t\u1ec9 l\u1ec7 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56259"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56259"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56259\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}