{"id":56272,"date":"2023-12-20T17:29:44","date_gmt":"2023-12-20T10:29:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/omni-channel-marketing-hon-ca-tiep-thi-da-kenh.html"},"modified":"2023-12-20T17:29:44","modified_gmt":"2023-12-20T10:29:44","slug":"omni-channel-marketing-hon-ca-tiep-thi-da-kenh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/omni-channel-marketing-hon-ca-tiep-thi-da-kenh.html","title":{"rendered":"Omni-channel Marketing \u2013 h\u01a1n c\u1ea3 ti\u1ebfp th\u1ecb \u0111a k\u00eanh"},"content":{"rendered":"
\n

Ho\u1ea1t \u0111\u1ed9ng marketing \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 v\u01b0\u1ee3t tr\u1ed9i. Ch\u00fang ta \u0111ang chuy\u1ec3n t\u1eeb ti\u1ebfp th\u1ecb theo chi\u1ec1u r\u1ed9ng sang h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a, giao ti\u1ebfp 1:1 v\u1edbi kh\u00e1ch h\u00e0ng qua r\u1ea5t nhi\u1ec1u k\u00eanh v\u00e0 thi\u1ebft b\u1ecb m\u00e0 h\u1ecd s\u1eed d\u1ee5ng. Hi\u1ec7u qu\u1ea3 v\u00e0 ROAS (l\u1ee3i nhu\u1eadn tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o) c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng in \u1ea5n, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, c\u00e1c chi\u1ebfn d\u1ecbch email marketing h\u00e0ng lo\u1ea1t d\u01b0\u1eddng nh\u01b0 \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u \u0111i xu\u1ed1ng.<\/span><\/p>\n

Omni-Channel Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Omni-channel theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Wikipedia, l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n t\u1eeb multi-channel nh\u01b0ng l\u1ea1i t\u1eadp trung h\u01a1n v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m mang l\u1ea1i cho c\u00e1c kh\u00e1ch h\u00e0ng khi h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua s\u1eafm.. Thu\u1eadt ng\u1eef Omni-Channel c\u00f3 th\u1ec3 \u0111\u00e3 th\u00f4ng d\u1ee5ng trong gi\u1edbi marketing, nh\u01b0ng n\u00f3 \u0111\u1eb7c bi\u1ec7t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i: C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb l\u00fac n\u00e0y c\u1ea7n ph\u1ea3i cung c\u1ea5p tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng, b\u1ea5t k\u1ec3 l\u00e0 \u1edf k\u00eanh hay thi\u1ebft b\u1ecb n\u00e0o. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 tham gia mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng, tr\u00ean m\u1ed9t trang web tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, th\u00f4ng qua catalog, hay c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. H\u1ecd c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch g\u1ecdi \u0111i\u1ec7n tho\u1ea1i \u0111\u1ebfn c\u00f4ng ty, \u00a0b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a h\u1ecd, ho\u1eb7c v\u1edbi m\u00e1y t\u00ednh b\u1ea3ng, m\u00e1y t\u00ednh x\u00e1ch tay, m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n\u2026 \u00a0M\u1ed7i ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m n\u00e0y ph\u1ea3i th\u1ed1ng nh\u1ea5t v\u00e0 b\u1ed5 sung cho nhau.<\/span><\/p>\n

\"Omni-Channel<\/p>\n

Omni-Channel Marketing<\/p>\n<\/div>\n

V\u1eady m\u1ed9t tr\u1ea3i nghi\u1ec7m omni-channel li\u1ec1n m\u1ea1ch th\u1eadt s\u1ef1 l\u00e0 nh\u01b0 th\u1ebf n\u00e0o? Theo John Bowden, Ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a Time Warner Cable:<\/span><\/p>\n

Multi-channel (\u0111a k\u00eanh) l\u00e0 c\u00e1i nh\u00ecn d\u1ef1a v\u00e0o qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng \u2013 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t giao d\u1ecbch trong m\u1ed7i k\u00eanh. C\u00f2n Omni-channe l\u00e0 xem x\u00e9t c\u00e1c tr\u1ea3i nghi\u1ec7m d\u1ef1a tr\u00ean con m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u ph\u1ed1i tr\u1ea3i nghi\u1ec7m \u0111\u00f3 tr\u00ean c\u00e1c k\u00eanh sao cho lu\u00f4n li\u1ec1n m\u1ea1ch, t\u00edch h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n. Omni-channel th\u1ea5y tr\u01b0\u1edbc \u0111\u01b0\u1ee3c r\u1eb1ng kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u \u1edf m\u1ed9t k\u00eanh nh\u01b0ng s\u1ebd di chuy\u1ec3n sang k\u00eanh kh\u00e1c \u0111\u1ec3 ti\u1ebfn \u0111\u1ebfn k\u1ebft qu\u1ea3, v\u00e0 khi\u1ebfn tr\u1ea3i nghi\u1ec7m v\u1ed1n ph\u1ee9c t\u1ea1p \u1ea5y tr\u1edf n\u00ean d\u1ec5 d\u00e0ng. N\u00f3i \u0111\u01a1n gi\u1ea3n, omni-channel l\u00e0 multi-channel \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ho\u00e0n h\u1ea3o.<\/span><\/i><\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 \u201comni-channel\u201d?<\/span><\/p>\n

\u0110\u1ee9ng \u1edf v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

Th\u01b0\u1eddng xuy\u00ean xem l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n qua vi\u1ec7c nghi\u00ean c\u1ee9u, tham gia mua \u00a0s\u1eafm v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m. H\u00e3y t\u1ef1 th\u1ef1c hi\u1ec7n \u0111\u1eb7t h\u00e0ng, t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh c\u00f3 s\u1eb5n, g\u1eedi \u0111i m\u1ed9t y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3. N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y th\u1ef1c hi\u1ec7n v\u1edbi c\u1ea3 ng\u01b0\u1eddi ki\u1ec3m tra n\u1ed9i b\u1ed9 l\u1eabn b\u00ean ngo\u00e0i. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb v\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u00ec r\u00e0o c\u1ea3n n\u00e0o.<\/span><\/p>\n

\u0110o l\u01b0\u1eddng m\u1ecdi th\u1ee9<\/strong><\/h2>\n

D\u1eef li\u1ec7u c\u00f3 \u1edf kh\u1eafp m\u1ecdi n\u01a1i (v\u00e0 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u201ckh\u1ed5ng l\u1ed3\u201d) v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean h\u1ecdc c\u00e1ch t\u1eadn d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3. Trong h\u1ed9i th\u1ea3o Data Driven Marketing, \u00a0Julie Bernard c\u1ee7a Macy c\u00f3 n\u00f3i:<\/span><\/p>\n

\u201cGi\u1edd \u0111\u00e2y ch\u00fang ta c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng b\u1eb1ng ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi th\u1ef1c trong th\u1eddi gian th\u1ef1c ngo\u00e0i vi\u1ec7c \u0111o l\u01b0\u1eddng t\u1eeb chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n. Ch\u00fang ta c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u \u1edf c\u1ea5p kh\u00e1ch h\u00e0ng \u0111\u1ec3 xem c\u00e1ch m\u1ed9t ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 c\u1ea3 trong c\u1eeda h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p v\u00e0 nh\u1eefng \u0111\u1ec1 ngh\u1ecb th\u00edch h\u1ee3p h\u01a1n theo k\u00eanh. C\u1ea7n c\u1ed1 g\u1eafng c\u00e2n b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00f4ng b\u00e1o n\u1ed9i dung ph\u00f9 h\u1ee3p cho h\u1ecd v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ef1 li\u00ean quan \u0111\u00f3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u0111\u1ec3 \u0111em l\u1ea1i c\u1ea3m gi\u00e1c kh\u00e1m ph\u00e1 \u0111\u1ea7y c\u1ea3m h\u1ee9ng.\u201d<\/span><\/em><\/p>\n

Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

C\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u n\u00e0o l\u00e0 h\u1eefu \u00edch cho b\u1ea1n, v\u00e0 ph\u00e2n kh\u00fac kh\u00e1n gi\u1ea3 cho ph\u00f9 h\u1ee3p. Nh\u1eefng \u0111i\u1ec3m d\u1eef li\u1ec7u n\u00e0o th\u1ef1c s\u1ef1 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng? S\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 phong ph\u00fa v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/span><\/p>\n

Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m case cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1eb7c t\u00ednh kh\u00e1ch h\u00e0ng. \u00a0V\u00ed d\u1ee5, ng\u01b0\u1eddi d\u00f9ng iOS, gi\u1edbi t\u00ednh nam, l\u00e0m vi\u1ec7c trong ng\u00e0nh c\u00f4ng ngh\u1ec7 cao v\u00e0 \u0111ang trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 25 v\u00e0 35 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng d\u1ef1a tr\u00ean th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt. N\u1ebfu b\u1ea1n ph\u00e1t hi\u1ec7n b\u1ea1n \u0111ang ti\u1ebfp th\u1ecb \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt hi\u1ec3n th\u1ecb trong trang \u0111\u00edch c\u1ee7a m\u00ecnh.<\/span><\/p>\n

X\u00e2y d\u1ef1ng n\u1ed9i dung\/th\u00f4ng \u0111i\u1ec7p<\/strong><\/h2>\n

N\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a c\u1ee7a b\u1ea1n. N\u1ebfu tr\u01b0\u1edbc \u0111\u00f3 kh\u00e1ch h\u00e0ng \u0111\u00e3 tham gia t\u01b0\u01a1ng t\u00e1c ho\u1eb7c mua s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n xem x\u00e9t \u0111i\u1ec1u n\u00e0y trong th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb. N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1eb7t m\u1ed9t m\u1eb7t h\u00e0ng n\u00e0o \u0111\u00f3 v\u00e0o gi\u1ecf nh\u01b0ng ch\u01b0a mua, h\u00e3y s\u1eed d\u1ee5ng content marketing \u0111\u1ec3 nh\u1eafc h\u1ecd v\u1ec1 \u00fd \u0111\u1ecbnh \u0111\u00f3.<\/span><\/p>\n

N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean nh\u1eadn \u0111\u01b0\u1ee3c mail gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m b\u1ed5 sung cho nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00f3, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y \u0111ang \u0111\u01b0\u1ee3c n\u00f3i chuy\u1ec7n v\u1edbi vai tr\u00f2 c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n, \u0111i\u1ec1u n\u00e0y s\u1ebd t\u0103ng cam k\u1ebft, l\u00f2ng trung th\u00e0nh, v\u00e0 nguy\u1ec7n v\u1ecdng mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

L\u1eafng nghe v\u00e0 ph\u1ea3n h\u1ed3i<\/h2>\n

H\u00e3y xem x\u00e9t vi\u1ec7c l\u1eafng nghe v\u00e0 h\u1ed3i \u0111\u00e1p\u00a0s\u1ebd mang l\u1ea1i \u00edch l\u1ee3i nh\u01b0 th\u1ebf n\u00e0o cho \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3, s\u1ea3n xu\u1ea5t,\u00a0b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.\u00a0Trong m\u1ed9t b\u00e0i b\u00e1o g\u1ea7n \u0111\u00e2y tr\u00ean Digiday, gi\u00e1m \u0111\u1ed1c\u00a0chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u c\u1ee7a GM \u0111\u00e3 n\u00f3i:<\/p>\n

\u201c\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng. N\u1ebfu ch\u00fang ta c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i c\u00e1c li\u00ean h\u1ec7 x\u00e3 h\u1ed9i v\u00e0o h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u\u00a0CRM [Qu\u1ea3n\u00a0tr\u1ecb\u00a0quan h\u1ec7 kh\u00e1ch h\u00e0ng] \u0111\u00e3 c\u00f3, ch\u00fang ta s\u1ebd \u0111\u01b0\u1ee3c nh\u1eefng danh m\u1ee5c \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 kh\u00e1ch h\u00e0ng. N\u1ebfu ch\u00fang ta bi\u1ebft t\u00ean v\u00e0 c\u00e1c th\u00f4ng tin li\u00ean quan v\u1ec1 h\u1ecd, bi\u1ebft h\u1ecd th\u00edch \u0111\u1ebfn c\u1eeda h\u00e0ng mua \u0111\u1ed3 hay kh\u00f4ng, ch\u00fang ta s\u1ebd c\u00f3 c\u00e1ch ph\u1ee5c v\u1ee5 h\u1ecd nh\u01b0 h\u1ecd mu\u1ed1n.<\/em><\/p>\n

L\u1eafng nghe v\u00e0 ph\u1ea3n h\u1ed3i tr\u00ean k\u00eanh\/thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c \u01b0u ti\u00ean<\/h2>\n

C\u00e0ng ng\u00e0y\u00a0con ng\u01b0\u1eddi c\u00e0ng\u00a0s\u1eed d\u1ee5ng nhi\u1ec1u thi\u1ebft b\u1ecb trong qu\u00e1 tr\u00ecnh giao d\u1ecbch. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 l\u1eafng nghe v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y.\u00a0V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n\u00a0c\u1ed1 g\u1eafng \u0111\u1ec3 \u201cb\u1ea3o qu\u1ea3n\u201d h\u00e0ng trong gi\u1ecf h\u00e0ng tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb \u2013 n\u1ebfu b\u1ea1n th\u00eam m\u1ed9t m\u1ee5c v\u00e0o gi\u1ecf h\u00e0ng mua s\u1eafm tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, n\u00f3 v\u1eabn ph\u1ea3i \u1edf \u0111\u00f3\u00a0khi b\u1ea1n \u0111\u0103ng nh\u1eadp v\u00e0o m\u00e1y t\u00ednh\u00a0v\u00e0 ti\u1ebfp t\u1ee5c giao d\u1ecbch.<\/p>\n

Neil Mohan c\u1ee7a Google n\u00f3i r\u1eb1ng: \u201cN\u1ebfu b\u1ea1n ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o n\u1ec1n t\u1ea3ng\u00a0di \u0111\u1ed9ng, b\u1ea1n \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u00e0y h\u00f4m qua\u201d.\u00a0<\/em>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u01b0\u1edbt nhanh qua l\u1ea1i gi\u1eefa nhi\u1ec1u thi\u1ebft b\u1ecb, t\u1eeb \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ebfn\u00a0m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, t\u1eeb m\u00e1y t\u00ednh x\u00e1ch tay\u00a0\u0111\u1ebfn m\u00e1y t\u00ednh b\u1ea3ng v\u00e0\u00a0TV.\u00a0\u201c90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u giao d\u1ecbch\u00a0tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb v\u00e0 k\u1ebft th\u00fac n\u00f3 v\u1edbi m\u1ed9t thi\u1ebft b\u1ecb kh\u00e1c\u201d \u2013 \u00f4ng n\u00f3i: \u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n \u0111ang \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc so v\u1edbi c\u00e1c\u00a0nh\u00e0 qu\u1ea3ng c\u00e1o\u201d.<\/em><\/p>\n

H\u00e3y b\u1eaft \u0111\u1ea7u\u00a0Omni-channel Marketing ngay h\u00f4m nay!<\/strong><\/p>\n

Theo Marketo<\/em><\/p>\n

B\u00e0i li\u00ean quan:\u00a0T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ho\u1ea1t \u0111\u1ed9ng marketing \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 v\u01b0\u1ee3t tr\u1ed9i. Ch\u00fang ta \u0111ang chuy\u1ec3n t\u1eeb ti\u1ebfp th\u1ecb theo chi\u1ec1u r\u1ed9ng sang h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a, giao ti\u1ebfp 1:1 v\u1edbi kh\u00e1ch h\u00e0ng qua r\u1ea5t nhi\u1ec1u k\u00eanh v\u00e0 thi\u1ebft b\u1ecb m\u00e0 h\u1ecd s\u1eed d\u1ee5ng. Hi\u1ec7u qu\u1ea3 v\u00e0 ROAS (l\u1ee3i nhu\u1eadn tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o) c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng in \u1ea5n, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, c\u00e1c chi\u1ebfn d\u1ecbch email marketing h\u00e0ng lo\u1ea1t d\u01b0\u1eddng nh\u01b0 \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u \u0111i xu\u1ed1ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56272"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56272"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56272\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}