{"id":56274,"date":"2023-12-20T17:30:55","date_gmt":"2023-12-20T10:30:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tai-sao-email-marketing-cua-ban-bi-cho-vao-thung-rac.html"},"modified":"2023-12-20T17:30:55","modified_gmt":"2023-12-20T10:30:55","slug":"tai-sao-email-marketing-cua-ban-bi-cho-vao-thung-rac","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tai-sao-email-marketing-cua-ban-bi-cho-vao-thung-rac.html","title":{"rendered":"T\u1ea1i sao Email Marketing c\u1ee7a b\u1ea1n b\u1ecb cho v\u00e0o \u201cth\u00f9ng r\u00e1c\u201d?"},"content":{"rendered":"
\n

Ch\u1eb3ng c\u00f2n g\u00ec t\u1ec7 h\u01a1n l\u00e0 khi b\u1ea1n th\u1ee9c d\u1eady, m\u1edf h\u00f2m th\u01b0 v\u00e0 th\u1ea5y c\u00e1i email phi\u1ec1n ph\u1ee9c \u0111\u00eam qua l\u1ea1i \u0111ang c\u1ed1 \u201cchui\u201d v\u00e0o inbox c\u1ee7a m\u00ecnh l\u1ea7n n\u1eefa.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 9 l\u00ed do khi\u1ebfn email c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n trong th\u00f9ng r\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n

\"L\u00fd<\/p>\n

L\u00fd do khi\u1ebfn email marketing kh\u00f4ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

#1: Ti\u00eau \u0111\u1ec1 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng x\u1ea5u<\/h2>\n

C\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 email c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1eeb khi ch\u01b0a m\u1edf n\u00f3 ra, \u0111\u00f3 ch\u00ednh l\u00e0 \u1edf d\u00f2ng ti\u00eau \u0111\u1ec1. Ti\u00eau \u0111\u1ec1 ch\u1ec9 n\u00ean \u00edt h\u01a1n 50 k\u00ed t\u1ef1, \u0111\u1eebng c\u1ed1 t\u1ea1o ra nh\u1eefng b\u1ea3n sao nh\u00e0m ch\u00e1n, vi\u1ebft hoa to\u00e0n b\u1ed9, l\u1ea1m d\u1ee5ng d\u1ea5u ch\u1ea5m than, v\u00e0 d\u0129 nhi\u00ean bao g\u1ed3m c\u1ea3 tin l\u1eeba \u0111\u1ea3o. Ti\u00eau \u0111\u1ec1 mail c\u00f3 ch\u1eef \u201cC\u1ea3nh b\u00e1o\u201d hay \u201cTr\u1ea3 l\u1eddi:\u201d c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n t\u00f2 m\u00f2 m\u1edf ra, nh\u01b0ng\u00a0kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00ec kh\u00f4ng.<\/p>\n

\u0110i\u1ec1u c\u1ea7n l\u00e0m:<\/em> Th\u1ef1c hi\u1ec7n A\/B test cho t\u1ea5t c\u1ea3 c\u00e1c ti\u00eau \u0111\u1ec1, nh\u01b0ng l\u01b0u \u00fd ch\u00fang ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch email c\u1ee7a b\u1ea1n.<\/p>\n

#2:\u00a0N\u1ed9i dung g\u00e2y ch\u00e1n<\/h2>\n

Email c\u1ee7a b\u1ea1n kh\u00f4 khan, d\u00e0i d\u00f2ng, \u0111\u01a1n \u0111i\u1ec7u? Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 c\u1ea3 m\u1ed9t n\u0103m \u0111\u1ec3 ng\u1ed3i ph\u00e2n t\u00edch, gi\u1ea3i m\u00e3 t\u1eebng c\u00e2u ch\u1eef c\u1ee7a b\u1ea1n \u0111\u00e2u! B\u1ea1n ch\u1ec9 c\u00f3 c\u01a1 h\u1ed9i 1 l\u1ea7n th\u00f4i, \u0111\u1eebng b\u1ecf ph\u00ed!<\/p>\n

\u0110i\u1ec1u c\u1ea7n l\u00e0m:<\/em> \u0110\u1eebng ng\u1ea1i th\u1ec3 hi\u1ec7n nh\u1eefng \u0111i\u1ec1u \u201cd\u1ecb\u201d, ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac con ng\u01b0\u1eddi, hay th\u1eadm ch\u00ed ch\u1ec9 c\u1ea7n vui nh\u1ed9n v\u00e0 kh\u00f4ng qu\u00e1 b\u00ecnh th\u01b0\u1eddng. \u0110\u1eebng vi\u1ebft ti\u1ec3u thuy\u1ebft \u1edf \u0111\u00e2y, h\u00e3y k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) c\u00e0ng nhanh c\u00e0ng t\u1ed1t.<\/p>\n

#3:\u00a0Qu\u00ean ki\u1ec3m tra n\u1ed9i dung hi\u1ec3n th\u1ecb<\/h2>\n

B\u1ea1n ph\u1ea3i xem l\u1ea1i di\u1ec7n m\u1ea1o c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi ra ngo\u00e0i, v\u1eady th\u00ec \u0111\u1eebng qu\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3 tr\u01b0\u1edbc khi g\u1eedi \u0111i m\u1ed9t email.<\/p>\n

\u0110i\u1ec1u c\u1ea7n l\u00e0m:<\/em> Tr\u01b0\u1edbc khi email \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi ng\u01b0\u1eddi nh\u1eadn, h\u00e3y ki\u1ec3m tra k\u0129 l\u01b0\u1ee1ng nh\u1eefng g\u00ec h\u1ecd s\u1ebd nh\u00ecn th\u1ea5y. \u0110\u1eebng qu\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3 c\u1ea3 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng n\u1eefa nh\u00e9!<\/p>\n

#4:\u00a0Ph\u00f3ng \u0111\u1ea1i qu\u00e1 m\u1ee9c<\/h2>\n

\u0110\u1eebng n\u00f3i d\u1ed1i, h\u1ee9a l\u00e8o trong Email Marketing. B\u1ea1n n\u00f3i r\u1eb1ng c\u01a1 h\u1ed9i gi\u1ea3m gi\u00e1 d\u00e0nh cho kh\u00e1ch h\u00e0ng l\u1ea7n n\u00e0y l\u00e0 \u201cng\u00e0n n\u0103m c\u00f3 m\u1ed9t\u201d? H\u1ea5p d\u1eabn th\u1eadt \u0111\u1ea5y, nh\u01b0ng s\u1ebd th\u1ebf n\u00e0o n\u1ebfu v\u00e0i tu\u1ea7n sau \u0111\u00f3 h\u1ecd v\u1eabn th\u1ea5y b\u1ea1n ch\u00e0o m\u1eddi m\u1ee9c gi\u00e1 y nh\u01b0 v\u1eady?<\/p>\n

\u0110i\u1ec1u c\u1ea7n l\u00e0m:<\/em> B\u1ea1n \u0111ang x\u00e2y d\u1ef1ng quan h\u1ec7 l\u00e2u d\u00e0i ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. \u0110\u1eebng\u00a0ph\u1ea3i qu\u1ea3ng c\u00e1o qu\u00e1 \u0111\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 nh\u01b0 v\u1eady, v\u00ec cu\u1ed1i c\u00f9ng kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd ph\u00e1t hi\u1ec7n ra th\u00f4i.<\/p>\n

#5: Qu\u00ean t\u00ean kh\u00e1ch h\u00e0ng<\/h2>\n

C\u00e1 nh\u00e2n h\u00f3a Email l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u00ec quan tr\u1ecdng. B\u1ea1n s\u1ebd g\u00e2y \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m v\u00e0 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng n\u1ebfu g\u1ecdi \u0111\u00fang t\u00ean c\u1ee7a h\u1ecd. V\u00e0 n\u1ebfu sai \u01b0? Ngay l\u1eadp t\u1ee9c email c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 m\u1eb7t trong th\u00f9ng r\u00e1c.<\/p>\n

\u0110i\u1ec1u c\u1ea7n l\u00e0m:<\/em> Khi t\u1ea1o l\u1eadp c\u01a1 s\u1edf d\u1eef li\u1ec7u, h\u00e3y s\u1eed d\u1ee5ng t\u00ean (First name) n\u1ebfu c\u00f3. \u0110i\u1ec1u n\u00e0y s\u1ebd tr\u1edf n\u00ean c\u1ef1c k\u00ec d\u1ec5 d\u00e0ng n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Marketing Automation.<\/p>\n

\"C\u1ea9n<\/p>\n

C\u1ea9n tr\u1ecdng khi vi\u1ebft Email Marketing<\/p>\n<\/div>\n

#6:\u00a0\u0110\u1ec1 c\u1eadp \u0111\u1ebfn ti\u1ec1n nong ra qu\u00e1 s\u1edbm<\/h2>\n

Email kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ed7 \u0111\u1ec3 b\u00e1n h\u00e0ng \u2013 c\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n \u0111i \u0103n v\u00e0 \u0111\u1ec1 ngh\u1ecb b\u1ea1n m\u00ecnh tr\u1ea3 ti\u1ec1n trong khi c\u1ea3 hai v\u1eabn \u0111ang th\u01b0\u1edfng th\u1ee9c m\u00f3n khai v\u1ecb. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ecdc email trong l\u00fac v\u1ed9i v\u00e3, b\u1eadn r\u1ed9n, ho\u1eb7c ch\u1edd c\u00e0 ph\u00ea. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao email l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, ho\u1eb7c \u0111\u1ec3 th\u00f4ng tin cho h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1eebng tham lam v\u1ed9i, h\u00e3y \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd tr\u01b0\u1edbc.<\/p>\n

\u0110i\u1ec1u c\u1ea7n l\u00e0m:<\/em> \u0110\u1eebng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn gi\u00e1 trong email. Nh\u1eafc \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t c\u0169ng t\u1ed1t, nh\u01b0ng \u0111\u1eebng qu\u00e1 l\u1ea1m d\u1ee5ng.<\/p>\n

#7:\u00a0K\u1ec3 chuy\u1ec7n qu\u00e1 \u0111\u00e0<\/h2>\n

Kh\u00e1ch h\u00e0ng ch\u1eb3ng c\u1ea7n bi\u1ebft v\u0103n ph\u00f2ng c\u1ee7a b\u1ea1n \u0111ang tu s\u1eeda, hay c\u00f4ng ty \u0111ang t\u1ed5 ch\u1ee9c k\u1ec9 ni\u1ec7m 14 th\u00e1ng ho\u1ea1t \u0111\u1ed9ng ra sao. H\u00e3y gi\u1eef nh\u1eefng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 khoe tr\u00ean blog hay m\u1ea1ng x\u00e3 h\u1ed9i\u2026, ho\u1eb7c g\u1ecdi \u0111i\u1ec7n k\u1ec3 cho m\u1eb9 b\u1ea1n.<\/p>\n

\u0110i\u1ec1u c\u1ea7n l\u00e0m:<\/em> T\u1eadp trung v\u00e0o\u00a0kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Email ph\u1ea3i \u0111\u1ee7 li\u00ean quan v\u00e0 th\u00fa v\u1ecb v\u1edbi nh\u1eefng \u0111i\u1ec1u h\u1ecd quan t\u00e2m v\u00e0 s\u1ebd quan t\u00e2m.<\/p>\n

#8:\u00a0N\u00f3i x\u1ea5u \u0111\u1ed1i th\u1ee7<\/h2>\n

Ch\u00ea bai ng\u01b0\u1eddi kh\u00e1c s\u1ebd ch\u1ec9 khi\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n tr\u1edf n\u00ean x\u1ea5u h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng. V\u00e0 n\u1ebfu \u0111\u00f3 l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7, m\u1ecdi l\u1eddi n\u00f3i s\u1ebd tr\u1edf th\u00e0nh: \u201cNh\u1eefng g\u00ec b\u1ea1n \u0111ang c\u00f3 th\u1eadt t\u1ec7 h\u1ea1i, ch\u00fang t\u00f4i m\u1edbi t\u1ed1t\u201d.<\/p>\n

\u0110i\u1ec1u c\u1ea7n l\u00e0m:<\/em> H\u00e3y \u0111i con \u0111\u01b0\u1eddng c\u1ee7a ch\u00ednh b\u1ea1n, n\u1ebfu b\u1ea1n th\u1eadt s\u1ef1 t\u1ed1t h\u01a1n th\u00ec k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf s\u1ebd ch\u1ee9ng minh t\u1ea5t c\u1ea3<\/p>\n

#9:\u00a0Kh\u00f4ng l\u1eafng nghe<\/h2>\n

Email marketing h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t cu\u1ed9c trao \u0111\u1ed5i. \u0110\u1eebng g\u1eedi nhi\u1ec1u email v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m; \u0111\u1eebng g\u1eedi c\u00f9ng m\u1ed9t email hai l\u1ea7n; v\u00e0 \u2013 n\u1ebfu \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\u00a0c\u00f4ng ngh\u1ec7 \u2013 kh\u00f4ng g\u1eedi cho kh\u00e1ch h\u00e0ng nh\u1eefng n\u1ed9i dung h\u1ecd \u0111\u00e3 t\u1eebng \u0111\u1ecdc tr\u00ean website hay tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

\u0110i\u1ec1u c\u1ea7n l\u00e0m:<\/em> S\u1eed d\u1ee5ng Marketing Automation \u0111\u1ec3 l\u1eafng nghe v\u00e0 \u0111\u00e1p \u1ee9ng s\u1edf th\u00edch, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Thi\u1ebft l\u1eadp m\u1ed9t trung t\u00e2m \u0111\u0103ng k\u00fd, th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t. V\u00e0 l\u1eafng nghe h\u1ecd.<\/p>\n

Ngu\u1ed3n: Marketo<\/em><\/p>\n

B\u00e0i li\u00ean quan:\u00a0L\u00e0m ch\u1ee7 Email Marketing trong n\u0103m 2016<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ch\u1eb3ng c\u00f2n g\u00ec t\u1ec7 h\u01a1n l\u00e0 khi b\u1ea1n th\u1ee9c d\u1eady, m\u1edf h\u00f2m th\u01b0 v\u00e0 th\u1ea5y c\u00e1i email phi\u1ec1n ph\u1ee9c \u0111\u00eam qua l\u1ea1i \u0111ang c\u1ed1 \u201cchui\u201d v\u00e0o inbox c\u1ee7a m\u00ecnh l\u1ea7n n\u1eefa.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 9 l\u00ed do khi\u1ebfn email c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n trong th\u00f9ng r\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56274"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56274"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56274\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}