{"id":56287,"date":"2023-12-20T17:33:43","date_gmt":"2023-12-20T10:33:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thang-lon-voi-tung-giai-doan-video-marketing.html"},"modified":"2023-12-20T17:33:43","modified_gmt":"2023-12-20T10:33:43","slug":"thang-lon-voi-tung-giai-doan-video-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thang-lon-voi-tung-giai-doan-video-marketing.html","title":{"rendered":"\u201cTh\u1eafng l\u1edbn\u201d v\u1edbi t\u1eebng giai \u0111o\u1ea1n Video Marketing"},"content":{"rendered":"
\n

Khi Video Marketing tr\u1edf th\u00e0nh xu h\u01b0\u1edbng h\u00e0ng \u0111\u1ea7u, m\u1ecdi c\u00f4ng ty d\u01b0\u1eddng nh\u01b0 \u0111\u1ec1u \u201cch\u1ea1y \u0111ua\u201d \u0111\u1ea7u t\u01b0 m\u1ecdi ngu\u1ed3n l\u1ef1c \u0111\u1ec3 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. Tuy nhi\u00ean, c\u00e2u h\u1ecfi l\u1edbn nh\u1ea5t c\u1ea7n \u0111\u1eb7t ra l\u00e0 ch\u1ee9ng minh ROI t\u1eeb nh\u1eefng video \u0111\u00f3 \u0111em \u0111\u1ebfn cho doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i t\u00edch h\u1ee3p video v\u00e0o qu\u00e1 tr\u00ecnh kinh doanh c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh, \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 kh\u1ea3 quan \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n

S\u1eafp x\u1ebfp Video trong ph\u1ec5u Marketing<\/h2>\n

R\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 t\u00edch h\u1ee3p Video Marketing c\u1ee7a m\u00ecnh v\u00e0o H\u1ec7 th\u1ed1ng Ti\u1ebfp th\u1ecb T\u1ef1 \u0111\u1ed9ng h\u00f3a (Marketing Automation), bi\u1ebfn ch\u00fang th\u00e0nh ngu\u1ed3n l\u1ef1c h\u00e0ng \u0111\u1ea7u cho t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd.<\/p>\n

\"Ph\u1ec5u<\/p>\n

Ph\u1ec5u Marketing<\/p>\n<\/div>\n

C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1eeb video l\u00e0 g\u1eafn k\u1ebft chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung video c\u1ee7a b\u1ea1n v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n c\u1ee7a k\u00eanh b\u00e1n h\u00e0ng- cu\u1ed9c h\u00e0nh tr\u00ecnh t\u1eeb nh\u1eadn th\u1ee9c ban \u0111\u1ea7u \u0111\u1ebfn duy tr\u00ec kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i. Khi b\u1ea1n s\u1eafp x\u1ebfp c\u00e1c video v\u00e0o t\u1eebng giai \u0111o\u1ea1n c\u1ee5 th\u1ec3, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eefng s\u1ed1 li\u1ec7u ri\u00eang bi\u1ec7t. T\u1eadp trung cho to\u00e0n b\u1ed9 ph\u1ec5u Marketing gi\u00fap b\u1ea1n bi\u1ebft video n\u00e0o \u0111ang th\u1ef1c s\u1ef1 \u0111\u00f3ng g\u00f3p v\u00e0o doanh thu, \u0111\u1ec3 bi\u1ebft ch\u1ed7 n\u00e0o c\u1ea7n gi\u1ea3m \u0111\u1ea7u t\u01b0, ch\u1ed7 n\u00e0o c\u1ea7n s\u1eeda \u0111\u1ed5i.<\/p>\n

D\u00f9ng video \u0111\u1ec3 t\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o nh\u1eadn th\u1ee9c<\/h2>\n

\u1ede k\u00eanh \u0111\u1ea7u c\u1ee7a ph\u1ec5u Marketing, mong mu\u1ed1n c\u1ee7a b\u1ea1n l\u00e0 video s\u1ebd gi\u00fap t\u0103ng ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1n gi\u1ea3 m\u1edbi. V\u1edbi m\u1ee5c \u0111\u00edch n\u00e0y, h\u00e3y s\u1eed d\u1ee5ng video ng\u1eafn v\u00e0 ph\u00e2n ph\u1ed1i c\u00e0ng r\u1ed9ng r\u00e3i c\u00e0ng t\u1ed1t, sao cho ch\u00fang \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u01b0a h\u1ecd t\u1edbi trang web c\u1ee7a b\u1ea1n \u2013 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c k\u1ec3 cho h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

\u1ede giai \u0111o\u1ea1n n\u00e0y, video c\u1ee7a b\u1ea1n n\u00ean mang t\u00ednh gi\u1ea3i tr\u00ed ho\u1eb7c l\u00f4i k\u00e9o s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi xem \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 b\u1ea1n. Trong th\u1eddi gian \u0111\u1ea7u x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c cho kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi xem kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u1edf trong \u201cth\u1ecb tr\u01b0\u1eddng\u201d c\u00f9ng b\u1ea1n. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac b\u1ea1n ph\u1ea3i l\u1ea5y \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a h\u1ecd \u2013 nh\u1eefng ng\u01b0\u1eddi r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n

Ch\u1eb3ng h\u1ea1n, video \u1edf giai \u0111o\u1ea1n n\u00e0y kh\u00f4ng n\u00ean l\u00e0 s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf c\u1ee7a c\u00f4ng ty. N\u00f3 s\u1ebd l\u00e0 v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m, v\u00e0 ch\u1eafc ch\u1eafn l\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. M\u1ed9t l\u1ea7n n\u1eefa h\u00e3y nh\u1edb, b\u1ea1n \u0111ang t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean cho kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai, \u0111\u1eebng qu\u00ean ph\u1ea3i th\u1eadt th\u00fa v\u1ecb v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd!<\/p>\n

C\u1ea9m nang cho Video \u1edf k\u00eanh \u0111\u1ea7u c\u1ee7a ph\u1ec5u Marketing:<\/h3>\n
    \n
  • H\u01b0\u1edbng suy ngh\u0129:<\/em> Gi\u1ea3i tr\u00ed v\u00e0 l\u00f4i cu\u1ed1n<\/li>\n
  • Th\u1ec3 lo\u1ea1i:<\/em> Video gi\u1ea3i th\u00edch (kh\u00f4ng t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m), Video gi\u1edbi thi\u1ec7u m\u1ed9t webinar ho\u1eb7c ebook n\u00e0o \u0111\u00f3<\/li>\n
  • K\u00eanh ph\u00e1t h\u00e0nh<\/em>: Youtube, m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o video<\/li>\n
  • M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng:<\/em> ni\u1ec1m tin t\u1eeb ng\u01b0\u1eddi xem, l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n
    \"\u00c1p<\/p>\n

    \u00c1p d\u1ee5ng Video Marketing trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u<\/p>\n<\/div>\n

    D\u00f9ng video \u0111\u1ec3 \u201ckh\u1edfi t\u1ea1o v\u00e0 nu\u00f4i d\u01b0\u1ee1ng\u201d kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h2>\n

    Nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 n\u1ed9i dung video ho\u00e0n h\u1ea3o \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, nh\u01b0ng c\u00e1ch \u0111\u1ecbnh d\u1ea1ng video c\u1ee7a h\u1ecd kh\u00f4ng ph\u1ee5c v\u1ee5 vi\u1ec7c n\u00e0y,<\/p>\n

    N\u1ebfu b\u1ea1n mu\u1ed1n \u201ckh\u1edfi t\u1ea1o v\u00e0 nu\u00f4i d\u01b0\u1ee1ng\u201d kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi video c\u1ee7a m\u00ecnh, h\u00e3y ngh\u0129 \u0111\u1ebfn h\u00ecnh th\u1ee9c webinar v\u00e0 ph\u1ecfng v\u1ea5n \u2013 lo\u1ea1i video m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t v\u00e0o \u0111\u00f3 m\u1ed9t m\u1eabu \u0111\u01a1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong Email Marketing. S\u1eed d\u1ee5ng m\u1ed9t video xem tr\u01b0\u1edbc \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 video, sau \u0111\u00f3 cho\u00a0hi\u1ec3n th\u1ecb m\u1eabu \u0111\u01a1n pop-up ngay trong video, v\u00e0 d\u1eabn th\u1eb3ng b\u1ea3n ghi v\u00e0o h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n

    C\u1ea9m nang cho Video \u1edf k\u00eanh gi\u1eefa c\u1ee7a ph\u1ec5u Marketing:<\/h3>\n
      \n
    • H\u01b0\u1edbng suy ngh\u0129:<\/em> Th\u00f4ng tin v\u00e0 gi\u00e1o d\u1ee5c<\/li>\n
    • Th\u1ec3 lo\u1ea1i:<\/em> Webinar v\u00e0 ph\u1ecfng v\u1ea5n \u0111\u01b0\u1ee3c quay l\u1ea1i<\/li>\n
    • K\u00eanh ph\u00e1t h\u00e0nh:<\/em> Website c\u1ee7a b\u1ea1n, Email<\/li>\n
    • M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng:<\/em> chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi xem th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<\/ul>\n

      D\u00f9ng video \u0111\u1ec3 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/h2>\n

      Video t\u0103ng t\u1ed1c \u0111\u1ed9 chu tr\u00ecnh mua h\u00e0ng b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t, th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1ea1n \u0111ang cung c\u1ea5p.<\/p>\n

      Thi\u1ebft l\u1eadp video b\u00e1n h\u00e0ng d\u1eabn th\u1eb3ng \u0111\u1ebfn m\u00e0n h\u00ecnh mua h\u00e0ng tr\u1ef1c ti\u1ebfp, s\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ngay trong video, ho\u1eb7c g\u1eedi trong email \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Khi m\u1ed9t ng\u01b0\u1eddi xem video, b\u1ea1n s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c h\u1ecd xem nh\u1eefng ph\u1ea7n n\u00e0o v\u00e0 v\u00e0o th\u1eddi gian n\u00e0o. Nh\u1eefng g\u00ec thu \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh th\u00f4ng tin qu\u00fd gi\u00e1 \u0111en \u0111\u1ebfn cho b\u1ea1n \u0111\u01a1n h\u00e0ng.<\/p>\n

      C\u1ea9m nang cho Video \u1edf k\u00eanh cu\u1ed1i c\u1ee7a ph\u1ec5u Marketing:<\/h3>\n
        \n
      • H\u01b0\u1edbng suy ngh\u0129:<\/em> Tr\u1ea5n an v\u00e0 kh\u00edch l\u1ec7<\/li>\n
      • Th\u1ec3 lo\u1ea1i:<\/em> Qu\u00e0 t\u1eb7ng kh\u00e1ch h\u00e0ng, t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf, ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/li>\n
      • K\u00eanh ph\u00e1t h\u00e0nh:<\/em> Th\u01b0 vi\u1ec7n video tr\u00ean website c\u1ee7a b\u1ea1n, email marketing<\/li>\n
      • M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng:<\/em> chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/li>\n<\/ul>\n

        Theo Marketo<\/em><\/p>\n

        B\u00e0i li\u00ean quan:\u00a0Viral Video \u2013 V\u0169 kh\u00ed chi\u1ebfn l\u01b0\u1ee3c trong Marketing<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Khi Video Marketing tr\u1edf th\u00e0nh xu h\u01b0\u1edbng h\u00e0ng \u0111\u1ea7u, m\u1ecdi c\u00f4ng ty d\u01b0\u1eddng nh\u01b0 \u0111\u1ec1u \u201cch\u1ea1y \u0111ua\u201d \u0111\u1ea7u t\u01b0 m\u1ecdi ngu\u1ed3n l\u1ef1c \u0111\u1ec3 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. Tuy nhi\u00ean, c\u00e2u h\u1ecfi l\u1edbn nh\u1ea5t c\u1ea7n \u0111\u1eb7t ra l\u00e0 ch\u1ee9ng minh ROI t\u1eeb nh\u1eefng video \u0111\u00f3 \u0111em \u0111\u1ebfn cho doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56287"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56287"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56287\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}