{"id":56296,"date":"2023-12-20T17:35:47","date_gmt":"2023-12-20T10:35:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/video-tuong-tac-co-trong-chien-luoc-marketing-cua-ban-nam-nay.html"},"modified":"2023-12-20T17:35:47","modified_gmt":"2023-12-20T10:35:47","slug":"video-tuong-tac-co-trong-chien-luoc-marketing-cua-ban-nam-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/video-tuong-tac-co-trong-chien-luoc-marketing-cua-ban-nam-nay.html","title":{"rendered":"Video t\u01b0\u01a1ng t\u00e1c c\u00f3 trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a b\u1ea1n n\u0103m nay?"},"content":{"rendered":"
\n

Video t\u01b0\u01a1ng t\u00e1c l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Toyota, Warner Bros Pictures v\u00e0 Deloitte c\u0169ng \u0111\u00e3 v\u00e0 \u0111ang b\u1eaft \u0111\u1ea7u \u201cnh\u00fang tay\u201d v\u00e0o khai th\u00e1c m\u1ea3nh \u0111\u1ea5t c\u00f4ng ngh\u1ec7 m\u00e0u m\u1ee1 n\u00e0y.<\/p>\n

Video t\u01b0\u01a1ng t\u00e1c l\u00e0 g\u00ec?<\/h2>\n

Video t\u01b0\u01a1ng t\u00e1c l\u00e0 video k\u1ef9 thu\u1eadt s\u1ed1 h\u1ed7 tr\u1ee3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u1eed ch\u1ec9, gi\u1ecdng n\u00f3i, c\u1ea3m \u1ee9ng, v\u00e0 nh\u1ea5p chu\u1ed9t. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ch\u00ednh n\u1ed9i dung video theo \u00fd th\u00edch c\u1ee7a m\u00ecnh, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111ang tr\u1ea3i nghi\u1ec7m c\u00e1c tr\u00f2 ch\u01a1i, bao g\u1ed3m c\u1ea3 \u0111i\u1ec1n theo m\u1eabu ho\u1eb7c theo tr\u00ecnh t\u1ef1 h\u01b0\u1edbng d\u1eabn c\u00f3 s\u1eb5n\u00a0(Theo Rapt Media).<\/em><\/p>\n

Ng\u00e0y nay nh\u1eefng video nh\u01b0 v\u1eady c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u00e0m ra m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m Marketing v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1eabn c\u00f2n m\u1eadp m\u1edd v\u1ec1 c\u01a1 h\u1ed9i v\u00e0 l\u1ee3i \u00edch m\u00e0 video t\u01b0\u01a1ng t\u00e1c mang l\u1ea1i, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn \u0111ang b\u0103n kho\u0103n v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00e0m th\u1ebf n\u00e0o h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

Video t\u01b0\u01a1ng t\u00e1c c\u00f3 n\u00ean l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a b\u1ea1n n\u0103m nay? N\u1ebfu c\u00f3, th\u00ec \u0111\u00e2u l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/p>\n

\"Video<\/p>\n

Video t\u01b0\u01a1ng t\u00e1c<\/p>\n<\/div>\n

Tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c t\u0103ng t\u00ednh li\u00ean k\u1ebft v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/h2>\n

C\u00e1c nh\u00e3n h\u00e0ng thi nhau \u0111\u1eb7t v\u00f4 v\u00e0n n\u1ed9i dung l\u00ean website c\u1ee7a m\u00ecnh nh\u1eb1m \u201cph\u1ee7 s\u00f3ng\u201d h\u00ecnh \u1ea3nh \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u0111ang t\u1ef1 l\u00e0m gi\u1ea3m nh\u1eefng t\u01b0\u01a1ng t\u00e1c ch\u1ea5t l\u01b0\u1ee3ng. Theo Rapt Media, video t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n g\u1ea5p 3 l\u1ea7n video truy\u1ec1n th\u1ed1ng, \u0111\u00f3 qu\u1ea3 th\u1ef1c l\u00e0 \u201ch\u1ea1c gi\u1eefa \u0111\u00e0n g\u00e0\u201d trong th\u1ebf gi\u1edbi s\u00e1ng t\u1ea1o n\u1ed9i dung Marketing.<\/p>\n

Nh\u1eefng video t\u01b0\u01a1ng t\u00e1c n\u00e0y \u201cgi\u1eef ch\u00e2n\u201d ng\u01b0\u1eddi xem l\u00e2u h\u01a1n, khi\u1ebfn h\u1ecd g\u1eafn b\u00f3 v\u00e0 tham gia m\u1ea1nh m\u1ebd v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, v\u00e0 \u0111\u01b0\u1ee3c chia s\u1ebb m\u1ea1nh h\u01a1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u2013 \u0111\u00e2y ch\u00ednh l\u00e0 d\u1ea1ng video s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh trong n\u0103m 2016.<\/p>\n

Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a Brightcove v\u1edbi c\u00e1c nh\u00e0 Marketing B2B v\u00e0 B2C \u0111\u00e3 s\u1eed d\u1ee5ng video t\u01b0\u01a1ng t\u00e1c, 70% n\u00f3i r\u1eb1ng c\u00e1ch th\u1ee9c n\u00e0y hi\u1ec7u qu\u1ea3 v\u00e0 v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3. T\u01b0\u01a1ng t\u00e1c t\u1ed1t ch\u00ednh l\u00e0 l\u00ed do h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 h\u1ecd coi d\u1ea1ng n\u1ed9i dung Marketing n\u00e0y l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n

Video t\u01b0\u01a1ng t\u00e1c \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n

Khi xem m\u1ed9t video Marketing truy\u1ec1n th\u1ed1ng \u2013 d\u1ea1ng video m\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c xem trong h\u00e0ng th\u1eadp k\u1ef7 qua- ch\u00fang ta \u201cbu\u1ed9c\u201d ph\u1ea3i ti\u1ebfp nh\u1eadn b\u1ea5t c\u1ee9 th\u00f4ng \u0111i\u1ec7p n\u00e0o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra d\u00f9 c\u00f3 h\u1ee9ng th\u00fa hay kh\u00f4ng. Nh\u01b0ng v\u1edbi video t\u01b0\u01a1ng t\u00e1c, ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng g\u00ec li\u00ean quan \u0111\u1ebfn h\u1ecd, \u0111\u00f3 ch\u00ednh l\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m. Ch\u1eb3ng h\u1ea1n, trong b\u1ea3n b\u00e1o c\u00e1o \u201cS\u1ee9c m\u1ea1nh c\u1ee7a quy\u1ec1n l\u1ef1a ch\u1ecdn<\/em>\u201d t\u1eeb Rapt Media, 34% ng\u01b0\u1eddi xem mu\u1ed1n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u00f3 th\u1ec3 b\u1ecf qua m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3 \u0111\u1ec3 xem ti\u1ebfp ph\u1ea7n kh\u00e1c trong video.<\/p>\n

Toyota l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong l\u0129nh v\u1ef1c n\u00e0y. Trong chi\u1ebfn d\u1ecbch \u201cChoose Your Wild\u201d- video qu\u1ea3ng b\u00e1 cho d\u00f2ng xe Toyota 4Runner- ng\u01b0\u1eddi xem s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 l\u1ef1a ch\u1ecdn tr\u1ea3i nghi\u1ec7m v\u1edbi phong c\u00e1ch \u201cL\u01b0\u1eddi bi\u1ebfng\u201d ho\u1eb7c tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 th\u00e1m hi\u1ec3m. Th\u1eadt \u0111\u01a1n gi\u1ea3n, h\u1ecd \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd v\u00e0 tham gia nhi\u1ec1u h\u01a1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. T\u1eeb l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean n\u00e0y, ng\u01b0\u1eddi xem s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn nh\u1eefng l\u1ef1a ch\u1ecdn c\u00e1 nh\u00e2n h\u00f3a ti\u1ebfp theo.<\/p>\n

\"Video<\/p>\n

Video t\u01b0\u01a1ng t\u00e1c c\u1ee7a Toyota<\/p>\n<\/div>\n

Video t\u01b0\u01a1ng t\u00e1c t\u0103ng ROI<\/h2>\n

Kh\u00f4ng ch\u1ec9 mang l\u1ea1i t\u1ef7 l\u1ec7 tham gia cao h\u01a1n, video t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111em \u0111\u1ebfn \u0111\u01a1n h\u00e0ng cho b\u1ea1n nhanh h\u01a1n. Nghi\u00ean c\u1ee9u cho th\u1ea5y d\u1ea1ng video n\u00e0y c\u00f3 th\u1ec3 k\u00e9o d\u00e0i g\u1ea5p ba l\u1ea7n th\u1eddi gian xem, t\u0103ng g\u1ea5p hai l\u1ea7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 14 l\u1ea7n t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t mua h\u00e0ng.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ng\u00e0y c\u00e0ng chi m\u1ea1nh tay h\u01a1n cho qu\u1ea3ng c\u00e1o video tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Doanh thu qu\u1ea3ng c\u00e1o video tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u1edf Hoa K\u1ef3 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd v\u01b0\u1ee3t m\u1ee9c 4,4 t\u1ef7 $ v\u00e0o n\u0103m 2018. Video t\u01b0\u01a1ng t\u00e1c ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. C\u00e1c nh\u00e0 l\u00e0m Marketing c\u00f3 th\u1ec3 gia t\u0103ng v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m t\u1eeb k\u1ebft qu\u1ea3 c\u1ee7a nh\u1eefng n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c m\u1ea1nh h\u01a1n.<\/p>\n

\"Video<\/p>\n

Video t\u01b0\u01a1ng t\u00e1c t\u0103ng ROI<\/p>\n<\/div>\n

C\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t Video t\u01b0\u01a1ng t\u00e1c \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n<\/h2>\n

\u0110\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t video t\u01b0\u01a1ng t\u00e1c c\u1ea7n nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c c\u0169ng nh\u01b0 ngu\u1ed3n l\u1ef1c- v\u00e0 c\u00f4ng ngh\u1ec7 ng\u00e0y nay \u0111ang bi\u1ebfn \u0111i\u1ec1u \u0111\u00f3 tr\u1edf n\u00ean ng\u00e0y c\u00e0ng d\u1ec5 d\u00e0ng. 25% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong kh\u1ea3o s\u00e1t c\u1ee7a Brightcove n\u00f3i r\u1eb1ng vi\u1ec7c s\u1ea3n xu\u1ea5t n\u00e0y r\u1ea5t kh\u00f3 kh\u0103n, tuy nhi\u00ean \u0111\u1eebng qu\u00ean g\u1ea5p 2 l\u1ea7n s\u1ed1 \u0111\u00f3 \u0111\u00e3 cho k\u1ebft qu\u1ea3 l\u00e0 r\u1ea5t d\u1ec5 d\u00e0ng.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty cung c\u1ea5p c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t video t\u01b0\u01a1ng t\u00e1c, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn: HapYak, SnapApp, Interlude and Wirewax \u2013 nh\u1eefng \u0111\u01a1n v\u1ecb \u0111ang th\u1ef1c hi\u1ec7n \u0111\u01a1n gi\u1ea3n h\u00f3a s\u1ea3n xu\u1ea5t, xu\u1ea5t b\u1ea3n, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua c\u00e1c c\u00f4ng ngh\u1ec7 n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3i nghi\u1ec7m c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0 nh\u1eadn ra r\u1eb1ng kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed9c quy\u1ec1n khi n\u00f3 \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n r\u1ed9ng r\u00e3i.<\/p>\n

\u0110\u1ebfn 2019, video s\u1ebd chi\u1ebfm \u0111\u1ebfn 80% l\u01b0u l\u01b0\u1ee3ng Internet. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh n\u00e0y, nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt. C\u00e1c nh\u00e0 Marketing v\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 v\u1eabn c\u00f2n e ng\u1ea1i tr\u01b0\u1edbc h\u00ecnh th\u1ee9c m\u1edbi n\u00e0y, nh\u01b0ng c\u00f3 v\u1ebb s\u1ebd kh\u00f4ng c\u00f2n l\u00e2u n\u1eefa cho \u0111\u1ebfn khi h\u1ecd th\u1ea5y r\u00f5 \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch t\u1eeb video t\u01b0\u01a1ng t\u00e1c.<\/p>\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0:<\/strong>\u00a0Video t\u01b0\u01a1ng t\u00e1c kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed1t nh\u1ea5t th\u1eddi hay m\u00e1nh l\u1edbi qu\u1ea3ng c\u00e1o \u2013 \u0111\u00f3 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n h\u1eefu hi\u1ec7u gi\u00fap gia t\u0103ng s\u1ef1 tham gia v\u00e0 k\u1ebft n\u1ed1i c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. R\u1ea5t nhanh th\u00f4i, video t\u01b0\u01a1ng t\u00e1c s\u1ebd t\u1eeb \u201cc\u00f3 th\u00ec t\u1ed1t\u201d \u0111\u1ebfn \u201cph\u1ea3i c\u00f3\u201d trong chi\u1ebfn d\u1ecbch Marketing n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb \u0111\u1ed1i th\u1ee7 b\u1ecf l\u1ea1i ph\u00eda sau.<\/p>\n

Theo\u00a0business2community.com<\/em><\/p>\n

B\u00e0i li\u00ean quan:\u00a0Viral Video \u2013 V\u0169 kh\u00ed chi\u1ebfn l\u01b0\u1ee3c trong Marketing \u00a0<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Video t\u01b0\u01a1ng t\u00e1c l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Toyota, Warner Bros Pictures v\u00e0 Deloitte c\u0169ng \u0111\u00e3 v\u00e0 \u0111ang b\u1eaft \u0111\u1ea7u \u201cnh\u00fang tay\u201d v\u00e0o khai th\u00e1c m\u1ea3nh \u0111\u1ea5t c\u00f4ng ngh\u1ec7 m\u00e0u m\u1ee1 n\u00e0y.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56296"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56296"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56296\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}