{"id":56305,"date":"2023-12-20T17:37:48","date_gmt":"2023-12-20T10:37:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tao-cu-hich-cho-content-marketing.html"},"modified":"2023-12-20T17:37:48","modified_gmt":"2023-12-20T10:37:48","slug":"tao-cu-hich-cho-content-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tao-cu-hich-cho-content-marketing.html","title":{"rendered":"T\u1ea1o c\u00fa h\u00edch cho Content Marketing"},"content":{"rendered":"
\u201cContent is King\u201d, n\u1ed9i dung lu\u00f4n l\u00e0m vua trong b\u1ea5t c\u1ee9 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng n\u00e0o. Tuy nhi\u00ean, l\u00e0m sao \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t h\u1ec7 th\u1ed1ng n\u1ed9i dung \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u? C\u00e1c c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi n\u00e0y.<\/p>\n
\"content-marketing\"<\/p>\n

C\u00f9ng theo d\u00f5i b\u00ed quy\u1ebft th\u00fac \u0111\u1ea9y ch\u1ea5t l\u01b0\u1ee3ng Content Marketing<\/p>\n<\/div>\n

L\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung d\u1ef1a v\u00e0o KPI<\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ea7n ph\u1ea3i t\u01b0\u01a1ng x\u1ee9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c, v\u00ed d\u1ee5 nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c\u00a0th\u00fac \u0111\u1ea9y doanh s\u1ed1.\u00a0B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho t\u1eebng h\u1ea1ng m\u1ee5c n\u1ed9i dung thay v\u00ec ch\u1ec9\u00a0\u00a0t\u1ea1o n\u1ed9i dung \u0111\u01a1n thu\u1ea7n v\u00e0 hy v\u1ecdng n\u00f3 th\u00e0nh c\u00f4ng.<\/p>\n

V\u00ed d\u1ee5, c\u00f4ng ty A \u0111ang l\u1eadp m\u1ee5c ti\u00eau t\u0103ng l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ebfn website. D\u0129 nhi\u00ean, h\u1ecd s\u1ebd mu\u1ed1n t\u1ea1o ra nh\u1eefng n\u1ed9i dung k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a h\u1ecd. Tuy v\u1eady, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m v\u00e0 tho\u00e1t kh\u1ecfi website m\u1ed9t \u0111i kh\u00f4ng tr\u1edf l\u1ea1i ng\u00e0y c\u00e0ng t\u0103ng l\u00ean v\u00e0 \u0111i\u1ec1u n\u00e0y n\u00f3i chung s\u1ebd kh\u00f4ng gi\u00fap c\u1ea3i thi\u1ec7n g\u00ec cho website. N\u1ebfu n\u1ed9i dung kh\u00f4ng \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1ed1t \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed9t ph\u00e1 v\u1ec1 doanh thu, k\u1ec3 c\u1ea3 n\u00f3\u00a0h\u1ea5p d\u1eabn \u0111\u1ebfn \u0111\u00e2u c\u0169ng s\u1ebd kh\u00f4ng gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng.<\/p>\n

C\u00f3 t\u1edbi 63% marketer kh\u00f4ng chu\u1ea9n b\u1ecb chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ho\u00e0n ch\u1ec9nh tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n. Khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft, b\u1ea1n ho\u00e0n to\u00e0n t\u1ef1 tin r\u1eb1ng m\u00ecnh s\u1ebd v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 trong cu\u1ed9c chi\u1ebfn thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

L\u1eadp m\u1ee5c ti\u00eau n\u1ed9i dung<\/h2>\n

Sau khi b\u1ea1n \u0111\u00e3 r\u00f5 \u0111\u01b0\u1ee3c m\u00ecnh mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec, \u0111\u00e3 \u0111\u1ebfn l\u00fac thi\u1ebft l\u1eadp nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u1ec1 m\u1eb7t n\u1ed9i dung. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi b\u1ecf qua b\u01b0\u1edbc n\u00e0y v\u00ec c\u1ea3m th\u1ea5y kh\u00f4ng c\u1ea7n thi\u1ebft ho\u1eb7c ngh\u0129 r\u1eb1ng l\u1eadp m\u1ee5c ti\u00eau s\u1ebd kh\u00f4ng l\u00e0m c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, tuy nhi\u00ean vi\u1ec7c l\u00e0m \u0111\u00f3\u00a0s\u1ebd gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n xoay quanh m\u1ed9t tr\u1ee5c nh\u1ea5t \u0111\u1ecbnh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi:<\/p>\n

    \n
  • M\u1ee5c ti\u00eau n\u00e0o gi\u00fap c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng?<\/li>\n
  • B\u1ea1n mu\u1ed1n \u0111\u1ed9t ph\u00e1 g\u00ec trong vi\u1ec7c marketing?<\/li>\n<\/ul>\n

    Ngo\u00e0i ra, b\u1ea1n h\u00e3y x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung. V\u00ed d\u1ee5:<\/p>\n

      \n
    • T\u0103ng l\u01b0\u1ee3t truy c\u1eadp website<\/li>\n
    • T\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/li>\n
    • Th\u00fac \u0111\u1ea9y doanh thu<\/li>\n
    • C\u1ea3i thi\u1ec7n t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n
      \"op-Content-Marketing-Goals\"<\/p>\n

      \u0110\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau gi\u00fap n\u1ed9i dung \u0111i \u0111\u00fang h\u01b0\u1edbng<\/p>\n<\/div>\n

      Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n

      \u0110\u1ec3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u00e1t huy hi\u1ec7u qu\u1ea3 m\u1ed9t c\u00e1ch t\u1ed1i \u0111a, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n. Sau khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u1ea1n s\u1ebd bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 g\u00ec, c\u1ea7n g\u00ec v\u00e0 kh\u00fac m\u1eafc \u1edf \u0111\u00e2u. N\u1ed9i dung theo \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo h\u01b0\u1edbng g\u1eafn v\u1edbi kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n. Tuy nhi\u00ean, b\u1ea1n r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng v\u1ea5p ph\u1ea3i nh\u1eefng tr\u01b0\u1eddng h\u1ee3p sau:<\/p>\n

        \n
      • \u0110o l\u01b0\u1eddng l\u01b0\u1ee3t truy c\u1eadp web v\u00e0 th\u1ed1ng k\u00ea l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ch\u00ednh x\u00e1c.<\/li>\n
      • N\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn sai \u0111\u1ed1i t\u01b0\u1ee3ng mua h\u00e0ng.<\/li>\n
      • Ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng nh\u01b0ng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh ng\u01b0\u1eddi mua.<\/li>\n<\/ul>\n

        Ch\u00fang ta v\u1eabn th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 d\u1ef1a v\u00e0o l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t v\u00e0 s\u1ed1 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0ng nh\u1eefng th\u1ed1ng k\u00ea b\u1ec1 n\u1ed5i n\u00e0y l\u1ea1i kh\u00f4ng th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u1edf \u0111i\u1ec3m n\u00e0o.<\/p>\n

        Ch\u1ecdn lo\u1ea1i n\u1ed9i dung ph\u00f9 h\u1ee3p<\/h2>\n

        N\u1ed9i dung l\u00fac n\u00e0y s\u1ebd ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc chi ti\u1ebft d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed: gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i v\u00e0 ph\u01b0\u01a1ng th\u1ee9c truy c\u1eadp. V\u00ed d\u1ee5:<\/p>\n

          \n
        • T\u1ed1i \u01b0u h\u00f3a truy c\u1eadp b\u1eb1ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ea7n l\u1edbn s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/li>\n
        • T\u1ea1o ra ngu\u1ed3n n\u1ed9i dung tr\u1ebb trung, ng\u1eafn g\u1ecdn v\u00e0 hi\u1ec7n \u0111\u1ea1i n\u1ebfu kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i 18-24.<\/li>\n
        • Cung c\u1ea5p n\u1ed9i dung v\u1ec1 ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9, cam k\u1ebft ch\u1ee9ng nh\u1eadn n\u1ebfu \u0111ang h\u01b0\u1edbng m\u1ee5c ti\u00eau t\u1edbi c\u00e1c b\u00e0 m\u1eb9 c\u1ea5p ti\u1ebfn.<\/li>\n
        • vv\u2026<\/li>\n<\/ul>\n
          \"phat-trien-noi-dung\"<\/p>\n

          C\u1ea7n ch\u1ecdn lo\u1ea1i n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng<\/p>\n<\/div>\n

          L\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean<\/h2>\n

          Khi b\u1ea1n \u0111\u00e3 l\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch Content Marketing ho\u00e0n ch\u1ec9nh, h\u00e3y ngay l\u1eadp t\u1ee9c thi\u1ebft l\u1eadp m\u1ed9t l\u1ecbch \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin m\u1edbi t\u1edbi ng\u01b0\u1eddi d\u00f9ng, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y v\u00e0 tr\u00e1nh c\u1ea3m gi\u00e1c \u201ch\u1eabng\u201d \u1edf kh\u00e1ch h\u00e0ng khi h\u1ecd truy c\u1eadp v\u00e0o \u0111\u1ecba ch\u1ec9 tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n nh\u01b0ng kh\u00f4ng c\u00f3 g\u00ec m\u1edbi m\u1ebb.<\/p>\n

          B\u1ea1n c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc th\u1eddi \u0111i\u1ec3m \u0111\u0103ng b\u00e0i t\u1ea1o hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u00edch \u0111\u1ecdc c\u00e1c b\u00e0i blog v\u00e0o \u0111\u1ea7u ng\u00e0y v\u00e0 r\u1ea5t \u00edt ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o cu\u1ed1i tu\u1ea7n. \u0110\u00e1ng l\u01b0u \u00fd, nh\u1eefng c\u00f4ng ty c\u1eadp nh\u1eadt n\u1ed9i dung m\u1edbi kho\u1ea3ng 3 \u2013 4 l\u1ea7n m\u1ed9t tu\u1ea7n s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhi\u1ec1u g\u1ea5p 5 l\u1ea7n c\u00e1c c\u00f4ng ty kh\u00f4ng t\u1eadn d\u1ee5ng Content Marketing. V\u00ec v\u1eady, b\u1ea1n n\u00ean duy tr\u00ec vi\u1ec7c \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean v\u00e0 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ee7 d\u00e0i \u0111\u1ec3 t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

          Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7<\/h2>\n

          Kho\u1ea3ng 50% marketer d\u1ef1 t\u00ednh s\u1ebd ph\u00e1t huy m\u1ea1nh Content Marketing trong n\u0103m 2016, v\u00ec th\u1ebf \u0111\u00e2y s\u1ebd l\u00e0 th\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n xem c\u00e1c c\u00f4ng ty kh\u00e1c \u0111ang chu\u1ea9n b\u1ecb l\u00e0m g\u00ec c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh xem nh\u1eefng nghi\u00ean c\u1ee9u n\u00e0y gi\u00fap g\u00ec cho b\u1ea1n.<\/p>\n

            \n
          • \u0110\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng tr\u01b0\u1edbc b\u1ea1n v\u00e0 t\u1eadn d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3.<\/li>\n
          • Nghi\u00ean c\u1ee9u c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau m\u00e0 c\u00f4ng ty c\u1ea1nh tranh v\u1edbi b\u1ea1n \u0111ang s\u1eed d\u1ee5ng, t\u1eeb \u0111\u00f3 r\u00fat ra c\u00e1c lo\u1ea1i n\u1ed9i dung th\u00edch h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n v\u00e0 t\u1eadp trung ph\u00e1t huy ch\u00fang.<\/li>\n<\/ul>\n

            Nh\u1eefng \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi lu\u00f4n n\u1ea3y sinh t\u1eeb kh\u1eafp m\u1ecdi n\u01a1i, do \u0111\u00f3 b\u1ea1n h\u00e3y h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u00e0 t\u00ecm nh\u1eefng n\u00e9t \u0111\u1ed9c \u0111\u00e1o t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

            \"4-buoc-nghien-cuu-doi-thu-canh-tranh-trong-kinh-doanh-online\"<\/p>\n

            H\u00e3y nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 r\u00fat ra b\u00e0i h\u1ecdc<\/p>\n<\/div>\n

            \u201cBrainstorm\u201d t\u00ecm \u00fd t\u01b0\u1edfng<\/h2>\n

            Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t n\u1ed9i dung \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng?<\/p>\n

              \n
            • \u0110\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t.<\/li>\n
            • Khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i ghi nh\u1edb.<\/li>\n
            • Ph\u1ea3n \u00e1nh ho\u00e0n h\u1ea3o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n

              Do \u0111\u00f3, ngo\u00e0i vi\u1ec7c nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, b\u1ea1n c\u0169ng c\u1ea7n lo\u1ea1i b\u1ecf nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00e3 \u0111\u01b0\u1ee3c d\u00f9ng qu\u00e1 nhi\u1ec1u t\u1eeb ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 tr\u00e1nh vi\u1ec7c kh\u00f4ng \u0111em l\u1ea1i s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9c \u0111\u00e1o cho ng\u01b0\u1eddi d\u00f9ng.\u00a0\u0110\u00e2y s\u1ebd l\u00e0 l\u00fac b\u1ea1n c\u1ea7n ph\u1ea3i n\u1ea3y ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi hay n\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n c\u1ea7n \u201cbrainstorm\u201d.\u00a0\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t bu\u1ed5i brainstorm hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n l\u01b0u \u00fd nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n

                \n
              • S\u1ed1 l\u01b0\u1ee3ng c\u00e1c \u00fd t\u01b0\u1edfng r\u1ea5t quan tr\u1ecdng, h\u00e3y ghi l\u1ea1i t\u1ea5t c\u1ea3 nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00f3. Trong qu\u00e1 tr\u00ecnh xem x\u00e9t v\u00e0 c\u00e2n nh\u1eafc t\u1eeb c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00eau ra, r\u1ea5t c\u00f3 th\u1ec3 m\u1ed9t ph\u00e1t ki\u1ebfn m\u1edbi s\u1ebd n\u1ea3y ra b\u1ea5t ng\u1edd.<\/li>\n
              • H\u00e3y nh\u1edb r\u1eb1ng kh\u00f4ng c\u00f3 \u00fd t\u01b0\u1edfng n\u00e0o t\u1ec7, th\u1eadm ch\u00ed ngay c\u1ea3 nh\u1eefng \u0111i\u1ec1u t\u01b0\u1edfng ch\u1eebng \u0111i\u00ean r\u1ed3 nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u1ed9t ph\u00e1. Lu\u00f4n kh\u00edch l\u1ec7 s\u00e1ng t\u1ea1o l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean cho m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi.<\/li>\n<\/ul>\n

                T\u00ecm ki\u1ebfm c\u00e1c g\u1ee3i \u00fd<\/h2>\n

                N\u1ebfu b\u1ea1n \u0111\u00e3 d\u1ed3n h\u1ebft t\u00e2m huy\u1ebft nh\u01b0ng v\u1eabn kh\u00f4ng th\u1ec3 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ho\u00e0n h\u1ea3o, b\u1ea1n s\u1ebd r\u1ea5t d\u1ec5 \u0111\u00e1nh m\u1ea5t s\u1ef1 h\u1ee9ng kh\u1edfi trong c\u00f4ng vi\u1ec7c v\u00e0 m\u1eafc sai l\u1ea7m. \u0110\u00e2y l\u00e0 l\u00fac \u0111\u1ec3 b\u1ea1n t\u00ecm ki\u1ebfm c\u00e1c g\u1ee3i \u00fd t\u1eeb nh\u1eefng ng\u01b0\u1eddi xung quanh, h\u1ecd lu\u00f4n ch\u1ecbu \u00edt \u00e1p l\u1ef1c h\u01a1n b\u1ea1n, tho\u1ea3i m\u00e1i h\u01a1n b\u1ea1n v\u00e0 r\u1ea5t c\u00f3 th\u1ec3 b\u00f9ng n\u1ed5 h\u01a1n b\u1ea1n. L\u01b0u \u00fd:<\/p>\n

                  \n
                • B\u1ea1n c\u00f3 th\u1ec3 m\u1eddi ng\u01b0\u1eddi ngo\u00e0i tham d\u1ef1 bu\u1ed5i brainstorming.<\/li>\n
                • B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u1ea5y \u00fd t\u01b0\u1edfng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi ngo\u00e0i cu\u1ed9c \u0111\u1ec3 l\u00e0m s\u1ee3i d\u00e2y xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o n\u1ed9i dung, mi\u1ec5n t\u1ea1o \u0111\u01b0\u1ee3c t\u00ednh th\u1ed1ng nh\u1ea5t v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 li\u00ean quan.<\/li>\n<\/ul>\n
                  \"tips-for-employee-suggestion-program\"<\/p>\n

                  \u00dd t\u01b0\u1edfng \u1edf quanh b\u1ea1n<\/p>\n<\/div>\n

                  S\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 t\u00ednh th\u1ef1c t\u1ebf<\/h2>\n

                  N\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 d\u1ef1a tr\u00ean quan \u0111i\u1ec3m hay l\u1eddi ph\u00e1t bi\u1ec3u mang t\u00ednh c\u00e1 nh\u00e2n c\u1ee7a ai \u0111\u00f3, n\u00f3 c\u1ea7n ph\u1ea3i th\u1ef1c t\u1ebf v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i. Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n n\u1ebfu n\u1ed9i dung c\u00f3 s\u1eed d\u1ee5ng th\u1ed1ng k\u00ea hay k\u1ebft qu\u1ea3 t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u.<\/p>\n

                  D\u1eef li\u1ec7u t\u1ed1t nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng n\u00ean l\u00e0 c\u00e1c nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c b\u1ea1n t\u1ef1 th\u1ef1c hi\u1ec7n. Vi\u1ec7c l\u00e0m n\u00e0y c\u00f3 th\u1ec3 t\u1ed1n nhi\u1ec1u chi ph\u00ed nh\u01b0ng s\u1ebd t\u1ea1o n\u00ean s\u1ef1 m\u1edbi m\u1ebb v\u00e0 \u0111\u1ed9c nh\u1ea5t. N\u1ebfu kh\u00f4ng, trong qu\u00e1 tr\u00ecnh tr\u00edch d\u1eabn, b\u1ea1n h\u00e3y ghi ngu\u1ed3n r\u00f5 r\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ea1n lu\u00f4n bi\u1ebft c\u00e1ch t\u00f4n tr\u1ecdng nh\u1eefng nghi\u00ean c\u1ee9u c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin m\u1ed9t c\u00e1ch kh\u00f4n ngoan.<\/p>\n

                  S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 tr\u1ef1c quan<\/h2>\n

                  Thu h\u00fat v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n b\u1edfi lu\u00f4n c\u00f3 nhi\u1ec1u th\u1ee9 h\u1ea5p d\u1eabn kh\u00e1c v\u00e2y quanh h\u1ecd. T\u00ednh trung b\u00ecnh, m\u1ed9t ng\u01b0\u1eddi d\u00f9ng Internet \u0111i\u1ec3n h\u00ecnh s\u1ebd ch\u1ec9 t\u1eadp trung v\u00e0o th\u1ee9 g\u00ec \u0111\u00f3 trong v\u00f2ng 8 gi\u00e2y tr\u01b0\u1edbc khi th\u1ea5y ch\u00e1n v\u00e0 b\u1ecf qua. Nh\u1eefng ng\u01b0\u1eddi xem th\u01b0\u1eddng ch\u1ec9 \u0111\u1ecdc trung b\u00ecnh 20% s\u1ed1 l\u01b0\u1ee3ng ch\u1eef trong n\u1ed9i dung b\u00e0i \u0111\u0103ng m\u00e0 th\u00f4i.<\/p>\n

                  \"what-is-data-visualization\"<\/p>\n

                  N\u1ed9i dung c\u00e0ng tr\u1ef1c quan c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn<\/p>\n<\/div>\n

                  \u0110\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m n\u00f3 tr\u1edf n\u00ean tr\u1ef1c quan nh\u1ea5t c\u00f3 th\u1ec3:<\/p>\n

                    \n
                  • T\u1eadn d\u1ee5ng h\u00ecnh \u1ea3nh thay cho ng\u00f4n t\u1eeb.<\/li>\n
                  • S\u1eed d\u1ee5ng m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng nh\u1eadn ra.<\/li>\n
                  • S\u1eed d\u1ee5ng infographic v\u00e0 video \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n n\u1ed9i dung.<\/li>\n<\/ul>\n

                    B\u00ean c\u1ea1nh vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c nhau, b\u1ea1n c\u0169ng c\u1ea7n ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch gh\u00e9 th\u0103m website d\u1eebng l\u1ea1i \u0111\u1ee7 l\u00e2u \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u nhi\u1ec1u h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u sau khi h\u1ecd \u0111\u00e3 \u0111\u1ecdc xong n\u1ed9i dung.<\/p>\n

                    N\u1ed9i dung mang t\u00ednh nh\u00e2n v\u0103n<\/h2>\n

                    Th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh nhi\u1ec1u c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau:<\/p>\n

                      \n
                    • N\u1ed9i dung cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u00e0 r\u1ea5t h\u1eefu \u00edch.<\/li>\n
                    • N\u1ed9i dung c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed v\u00e0 kh\u00edch l\u1ec7 t\u01b0\u01a1ng t\u00e1c.<\/li>\n
                    • N\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00fang \u0111\u1eafn ng\u01b0\u1eddi d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e1c d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n

                      \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y, b\u1ea1n c\u1ea7n l\u1ed3ng gh\u00e9p nh\u1eefng n\u1ed9i dung mang t\u00ednh nh\u00e2n v\u0103n v\u00e0o b\u1ea3n k\u1ebf ho\u1ea1ch n\u1ed9i dung t\u1ed5ng th\u1ebf, bao g\u1ed3m:<\/p>\n

                        \n
                      • C\u00e2u chuy\u1ec7n mang t\u00ednh \u0111\u1eddi th\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m<\/li>\n
                      • Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/li>\n
                      • G\u1ee3i \u00fd t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m<\/li>\n
                      • Nh\u1ea5n m\u1ea1nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i.<\/li>\n<\/ul>\n

                        K\u1ec3 chuy\u1ec7n l\u00e0 c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, vi\u1ec7c n\u00e0y khi\u1ebfn cho s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean th\u1ef1c h\u01a1n v\u00e0 s\u1ebd gi\u00fap cho kh\u00e1ch h\u00e0ng hi\u1ec3u h\u01a1n v\u1ec1 c\u00f4ng d\u1ee5ng s\u1ea3n ph\u1ea9m. H\u01a1n th\u1ebf n\u1eefa, k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00f2n gi\u00fap cho ng\u01b0\u1eddi d\u00f9ng nh\u1eadn bi\u1ebft t\u1ed1t h\u01a1n v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh.<\/p>\n

                        \"customerservice3_6105\"<\/p>\n

                        T\u00ednh nh\u00e2n v\u0103n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

                        N\u1ed9i dung b\u1eaft k\u1ecbp xu h\u01b0\u1edbng<\/h2>\n

                        N\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn n\u1ed3ng nhi\u1ec7t n\u1ebfu \u0111i b\u1eaft nh\u1ecbp \u0111\u00fang v\u1edbi xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i. B\u1ea1n c\u1ea7n ch\u00fa \u00fd xem m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i\u00a0v\u1ec1 v\u1ea5n \u0111\u1ec1 g\u00ec nhi\u1ec1u nh\u1ea5t, l\u1ea5y \u0111\u00f3 l\u00e0m ch\u1ea5t li\u1ec7u \u0111\u1ec3 t\u1ea1o n\u00ean n\u1ed9i dung. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f3 nh\u1eefng ph\u1ea3n h\u1ed3i v\u1edbi nh\u1eefng s\u1ef1 ki\u1ec7n \u0111\u01b0\u01a1ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o. M\u1ed7i ng\u00e0y, c\u00f3 v\u00f4 v\u00e0n \u0111i\u1ec1u m\u1edbi m\u1ebb thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng v\u00e0 b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3. Tuy nhi\u00ean, c\u1ea7n tr\u00e1nh vi\u1ec7c l\u1ea1m d\u1ee5ng v\u00e0 bi\u1ebfn trang tin c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t t\u1edd b\u00e1o l\u00e1 c\u1ea3i.<\/p>\n

                        Ngu\u1ed3n: Business2Community<\/em><\/p>\n

                        B\u00e0i li\u00ean quan:\u00a0<\/em>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung: T\u1eeb A \u0111\u1ebfn Z<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                        \u201cContent is King\u201d, n\u1ed9i dung lu\u00f4n l\u00e0m vua trong b\u1ea5t c\u1ee9 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng n\u00e0o. Tuy nhi\u00ean, l\u00e0m sao \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t h\u1ec7 th\u1ed1ng n\u1ed9i dung \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u? C\u00e1c c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56305"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56305"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56305\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}