{"id":56322,"date":"2023-12-20T17:40:44","date_gmt":"2023-12-20T10:40:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-loi-truyen-thong-mang-xa-hoi-dien-hinh.html"},"modified":"2023-12-20T17:40:44","modified_gmt":"2023-12-20T10:40:44","slug":"cac-loi-truyen-thong-mang-xa-hoi-dien-hinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-loi-truyen-thong-mang-xa-hoi-dien-hinh.html","title":{"rendered":"C\u00e1c l\u1ed7i truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111i\u1ec3n h\u00ecnh"},"content":{"rendered":"
Theo nghi\u00ean c\u1ee9u t\u1eeb trung t\u00e2m Pew (Pew Research Center), tr\u00ean 90% doanh nghi\u1ec7p b\u00e1n l\u1ebb s\u1eed d\u1ee5ng 2 ho\u1eb7c nhi\u1ec1u h\u01a1n 2 k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 truy\u1ec1n th\u00f4ng v\u00e0 kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh c\u00f3 \u00edt nh\u1ea5t 1 t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i. Kh\u00f4ng ai c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn l\u1ee3i \u00edch to l\u1edbn \u0111em l\u1ea1i t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, t\u0103ng truy c\u1eadp v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, vi\u1ec7c ph\u1ea1m ph\u1ea3i d\u00f9 l\u00e0 1 sai l\u1ea7m nh\u1ecf c\u0169ng khi\u1ebfn cho kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a l\u1ee3i \u00edch m\u1ea1ng x\u00e3 h\u1ed9i s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3. H\u00e3y c\u00f9ng Subiz \u0111i\u1ec3m qua c\u00e1c l\u1ed7i truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng g\u1eb7p d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n
\"dislike\"<\/p>\n

C\u00e1c l\u1ed7i truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng th\u1ea5y<\/p>\n<\/div>\n

1. Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3<\/h2>\n

B\u1ea1n kh\u00f4ng n\u00ean truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i khi ch\u01b0a tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n

    \n
  • M\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap g\u00ec cho m\u1ee5c ti\u00eau marketing t\u1ed5ng qu\u00e1t?<\/li>\n
  • \u00a0C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng c\u00e1ch n\u00e0o?<\/li>\n
  • Nh\u1eefng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o t\u1eadp trung nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t v\u00e0 m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/li>\n<\/ul>\n

    V\u1edbi m\u1ed7i k\u00eanh marketing, b\u1ea1n \u0111\u1ec1u ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch v\u00e0 danh s\u00e1ch c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ecbnh tr\u01b0\u1edbc s\u1ebd \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n nh\u1ea5t qu\u00e1n v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    2. Kh\u00f4ng s\u1eed d\u1ee5ng\u00a0\u201cgi\u1ecdng\u201d ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

    Truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i c\u00f3 t\u00ednh c\u00e1 nh\u00e2n v\u00e0 tr\u1ef1c ti\u1ebfp t\u1edbi ng\u01b0\u1eddi d\u00f9ng, b\u1edfi v\u1eady b\u1ea1n c\u1ea7n l\u00e0m cho vi\u1ec7c truy\u1ec1n th\u00f4ng n\u00e0y tr\u1edf n\u00ean g\u1ea7n g\u0169i, t\u0103ng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 hai chi\u1ec1u kh\u0103ng kh\u00edt. Tr\u01b0\u1edbc khi b\u1ea1n chu\u1ea9n b\u1ecb \u0111\u0103ng t\u1ea3i m\u1ed9t n\u1ed9i dung n\u00e0o \u0111\u00f3, h\u00e3y ngh\u0129 v\u1ec1 l\u1ecbch s\u1eed th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chuy\u1ec3n n\u00f3 th\u00e0nh m\u1ed9t gi\u1ecdng k\u1ec3 g\u1ea7n g\u0169i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Khi b\u1ea1n \u0111\u00e3 t\u00ecm ra \u0111\u01b0\u1ee3c m\u1ed9t gi\u1ecdng v\u0103n ri\u00eang bi\u1ec7t, h\u00e3y n\u1eafm ch\u1eafc v\u00e0 duy tr\u00ec xuy\u00ean su\u1ed1t trong nh\u1eefng l\u1ea7n sau.<\/p>\n

    3. S\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

    Vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n khi s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u00f4i, tuy nhi\u00ean b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i b\u1edfi kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o nhi\u1ec1u c\u0169ng l\u00e0 t\u1ed1t. V\u00ed d\u1ee5, t\u1ea1i Vi\u1ec7t Nam, ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u1eabn \u0111ang quen thu\u1ed9c v\u1edbi Facebook v\u00e0 Instagram, s\u1eed d\u1ee5ng th\u00eam c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 Pinterest hay Tumblr c\u00f3 th\u1ec3 ch\u01b0a c\u1ea7n thi\u1ebft trong th\u1eddi \u0111i\u1ec3m n\u00e0y. Quan tr\u1ecdng h\u01a1n, l\u1ef1a ch\u1ecdn ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n c\u1ea7n d\u00e0nh t\u00e2m huy\u1ebft tr\u1ecdn v\u1eb9n cho n\u00f3.<\/p>\n

    \"Social-Media-Mistakes\"<\/p>\n

    D\u00f9ng qu\u00e1 nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i ch\u01b0a ch\u1eafc \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

    4. Ch\u1ecdn sai ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

    \u0110\u00fang ng\u01b0\u1eddi \u2013 \u0110\u00fang vi\u1ec7c lu\u00f4n mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao. M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 c\u00e1ch di\u1ec5n \u0111\u1ea1t mang t\u00ednh c\u00e1 nh\u00e2n v\u1ec1 danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea1n c\u1ea7n ki\u1ec3m so\u00e1t m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a, \u201cchi\u1ebfc ch\u00eca kh\u00f3a\u201d qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c b\u1ea1n trao cho \u0111\u00fang ng\u01b0\u1eddi v\u1edbi kh\u1ea3 n\u0103ng nh\u1ea5t \u0111\u1ecbnh. Ch\u1ecdn ng\u01b0\u1eddi qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o: c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft tr\u1ecdn v\u1eb9n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u0111a d\u1ea1ng trong c\u00e1ch s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eadn t\u00ecnh<\/p>\n

    5. \u0110\u0103ng t\u1ea3i n\u1ed9i dung gi\u1ed1ng nhau \u1edf c\u00e1c k\u00eanh<\/h2>\n

    M\u1ed9t \u0111i\u1ec1u kh\u00e1 th\u00fa v\u1ecb v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3 l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau th\u01b0\u1eddng ph\u1ee5c v\u1ee5 cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 kh\u00e1c nhau v\u00e0 c\u00f3 ki\u1ec3u n\u1ed9i dung kh\u00e1c nhau. V\u00ec th\u1ebf, \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u1ea7n \u201cv\u1ebd\u201d ch\u00e2n dung t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng m\u1ed7i n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ch\u1ecdn c\u00e1ch th\u1ee9c truy\u1ec1n t\u1ea3i n\u1ed9i dung ph\u00f9 h\u1ee3p.<\/p>\n

    V\u00ed d\u1ee5, t\u1ea1i Facebook, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1ch vi\u1ebft d\u00e0i, c\u00f3 t\u00ednh thu h\u00fat nh\u1eb1m cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng sang \u0111\u1ebfn Instagram, \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 m\u1ed9t ti\u00eau \u0111\u1ec1 \u1ea3nh ng\u1eafn g\u1ecdn, m\u1ed9t b\u1ee9c \u1ea3nh c\u1ef1c k\u1ef3 b\u1eaft m\u1eaft v\u00e0 kh\u00f4ng th\u1ec3 qu\u00ean s\u1eed d\u1ee5ng hashtag ph\u1ed5 bi\u1ebfn.<\/p>\n

    H\u00ecnh \u1ea3nh g\u1ee3i c\u1ea3m, infographic v\u00e0 video l\u00e0 3 th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ed1t tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0ng \u0111\u1eebng qu\u00ean lu\u00f4n \u201c\u0111\u00ednh k\u00e8m\u201d t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0o m\u1ed7i s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o n\u00e0y \u0111\u1ec3 nh\u1eafc ng\u01b0\u1eddi d\u00f9ng v\u1ec1 b\u1ea1n. G\u1eafn logo tr\u00ean \u1ea3nh hay video, t\u1ea1o footer\u00a0trong m\u1ed7i b\u00e0i \u0111\u0103ng Facebook \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ecba ch\u1ec9 \u2013 hotline \u2013 c\u00e1ch mua h\u00e0ng hay s\u1eed d\u1ee5ng th\u00eam c\u00e1c hashtag ri\u00eang s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u l\u00e2u h\u01a1n.<\/p>\n

    \"Social<\/p>\n

    \u0110a d\u1ea1ng h\u00f3a n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh s\u1ebd gi\u00fap b\u1ea1n thu h\u00fat c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau<\/p>\n<\/div>\n

    6. \u0110\u0103ng t\u1ea3i n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p<\/h2>\n

    C\u00f3 3 lo\u1ea1i n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p \u0111i\u1ec3n h\u00ecnh: g\u00e2y tranh c\u00e3i, mang t\u00ednh phi\u1ebfn di\u1ec7n hay thi\u1ebfu nh\u1ea1y c\u1ea3m.\u00a0Tr\u1eeb khi b\u1ea1n kinh doanh l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn t\u00f4n gi\u00e1o hay ch\u00ednh tr\u1ecb, b\u1eb1ng kh\u00f4ng h\u00e3y c\u1ed1 g\u1eafng tr\u00e1nh xa ch\u00fang kh\u1ecfi c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh.\u00a0Ranh gi\u1edbi gi\u1eefa n\u1ed9i dung t\u1ed1t li\u00ean quan t\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u00e0 n\u1ed9i dung phi\u1ebfn di\u1ec7n m\u1ed9t chi\u1ec1u th\u1ef1c ra r\u1ea5t mong manh.<\/p>\n

    7. Lu\u00f4n nh\u1eafc t\u1edbi\u00a0c\u00f4ng ty<\/h2>\n

    R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng khi \u0111\u00e3 t\u1ea1o ra t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i cho c\u00f4ng ty, ph\u1ea3i l\u00e0m cho ch\u00fang ph\u1ee7 s\u00f3ng \u0111\u1ebfn c\u00e0ng nhi\u1ec1u n\u01a1i c\u00e0ng t\u1ed1t. Tuy nhi\u00ean, m\u1ea1ng x\u00e3 h\u1ed9i sinh ra \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng tr\u00ean t\u01b0 c\u00e1ch l\u00e0 c\u00e1 nh\u00e2n. B\u1ea1n \u0111ang l\u00e0m marketing, kh\u00f4ng ph\u1ea3i l\u00e0 \u0111ang qu\u1ea3ng c\u00e1o.<\/p>\n

    \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a b\u1ea1n kh\u00f4ng bao gi\u1edd n\u00ean nh\u1eafc t\u1edbi th\u01b0\u01a1ng hi\u1ec7u hay \u0111\u1ea9y m\u1ea1nh s\u1ea3n ph\u1ea9m b\u1edfi m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 n\u01a1i \u0111\u1ec3 b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Tuy nhi\u00ean, b\u1ea1n n\u00ean gi\u1ea3m thi\u1ec3u nh\u1eefng b\u00e0i c\u00f3 t\u00ednh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp v\u00e0 n\u00ean t\u0103ng c\u00e1c n\u1ed9i dung h\u01b0\u1edbng t\u1edbi c\u1ed9ng \u0111\u1ed3ng. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng b\u00e0i \u0111\u0103ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\u00a0c\u1ea7n ph\u1ea3i t\u1ea1o t\u01b0\u01a1ng t\u00e1c t\u1ed1t, th\u00fa v\u1ecb, k\u00edch th\u00edch chia s\u1ebb v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1t CTA.<\/p>\n

    8. S\u1eed d\u1ee5ng sai hashtag<\/h2>\n

    Hashtag gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y n\u1ed9i dung h\u1eefu \u00edch cho h\u1ecd v\u00e0 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 quy lu\u1eadt s\u1eed d\u1ee5ng hashtag m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua<\/p>\n

      \n
    • Kh\u00f4ng d\u00f9ng qu\u00e1 nhi\u1ec1u hashtag. Cho d\u00f9 Instagram cho ph\u00e9p b\u1ea1n d\u00f9ng t\u1edbi 30 c\u00e1i th\u00ec b\u1ea1n v\u1eabn n\u00ean s\u1eed d\u1ee5ng \u1edf m\u1ed9t m\u1ee9c h\u1ee3p l\u00fd h\u01a1n. C\u00e1c nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng c\u00f3 m\u1ed9t con s\u1ed1 h\u1ee3p l\u00fd cho hashtag \u1edf m\u1ed7i b\u00e0i \u0111\u0103ng v\u00e0 nhi\u1ec1u h\u01a1n n\u00f3 th\u00ec l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c s\u1ebd gi\u1ea3m.<\/li>\n
    • D\u00f9ng hashtag ng\u1eafn, \u0111\u1eb7c tr\u01b0ng v\u00e0 \u0111\u01a1n gi\u1ea3n. B\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft hoa 1 hay 1 s\u1ed1 hashtag \u0111\u1ec3 nh\u1ea5n m\u1ea1nh v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
    • D\u00f9ng hashtag \u0111\u00fang ng\u1eef c\u1ea3nh. T\u1eadn d\u1ee5ng hashtag \u0111\u00fang theo\u00a0xu h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u n\u00ean l\u00e0m nh\u01b0ng ch\u1ec9 ph\u00e1t huy hi\u1ec7u qu\u1ea3 khi b\u1ea1n hi\u1ec3u r\u00f5 ng\u1eef c\u1ea3nh b\u1ea1n s\u1eed d\u1ee5ng.<\/li>\n<\/ul>\n
      \"hashtag-open-graph-620x350\"<\/p>\n

      Hashtag \u2013 Quy\u1ec1n l\u1ef1c m\u1edbi<\/p>\n<\/div>\n

      9. Qu\u00ean \u0111i t\u00ednh \u201cx\u00e3 h\u1ed9i\u201d trong truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

      Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c k\u00eanh marketing kh\u00e1c, truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng ti\u1ec1m \u1ea9n c\u00e1c nguy c\u01a1 v\u1ec1 vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng b\u1ecb xao l\u00e3ng, kh\u00f4ng t\u1eadp trung v\u00e0o n\u1ed9i dung b\u1ea1n \u0111\u0103ng t\u1ea3i. B\u1ea1n c\u1ea7n ph\u1ea3i ki\u1ec3m so\u00e1t t\u1ed1t t\u00e0i kho\u1ea3n, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u1ea3n h\u1ed3i ch\u00ednh x\u00e1c v\u1edbi nh\u1eefng b\u00ecnh lu\u1eadn hay c\u00e2u h\u1ecfi.<\/p>\n

      Khi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u00f2i kh\u00f4ng mong mu\u1ed1n, \u0111\u1eebng t\u1ea3ng l\u1edd ho\u1eb7c x\u00f3a ch\u00fang m\u00e0 h\u00e3y \u201ch\u00f4 bi\u1ebfn\u201d nh\u1eefng ph\u1ea3i h\u1ed3i ti\u00eau c\u1ef1c n\u00e0y th\u00e0nh gi\u00e1 tr\u1ecb.\u00a0B\u1ea1n h\u00e3y nh\u1edb:<\/p>\n

        \n
      • Ph\u1ea3n h\u1ed3i m\u1ecdi th\u1ee9. B\u1ea1n n\u00ean tr\u1ea3 l\u1eddi kho\u1ea3ng 90% b\u00ecnh lu\u1eadn v\u00e0 c\u1ea3 nh\u1eefng l\u1eddi ph\u00e0n n\u00e0n kh\u00f4ng mong mu\u1ed1n.<\/li>\n
      • Tr\u00e1nh vi\u1ec7c \u201cxin l\u1ed7i m\u00e0 nh\u01b0 kh\u00f4ng xin l\u1ed7i\u201d, v\u00ed d\u1ee5: \u201cCh\u00fang t\u00f4i \u0111\u00e3 s\u1ea3n xu\u1ea5t nh\u1eefng \u0111\u00f4i gi\u00e0y t\u1ed1t nh\u1ea5t \u1edf Vi\u1ec7t Nam h\u01a1n 50 n\u0103m nay r\u1ed3i. Ch\u00fang t\u00f4i r\u1ea5t xin l\u1ed7i v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m khong mong mu\u1ed1n c\u1ee7a b\u1ea1n, nh\u1eefng \u0111\u00f4i gi\u00e0y tuy\u1ec7t v\u1eddi c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng l\u00e0m b\u1ea1n h\u00e0i l\u00f2ng\u201d.<\/li>\n
      • Bi\u1ebft th\u1eddi \u0111i\u1ec3m t\u1ea1o n\u00ean \u201ccu\u1ed9c chi\u1ebfn\u201d truy\u1ec1n th\u00f4ng. M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m ph\u1ee9c t\u1ea1p h\u00f3a v\u1ea5n \u0111\u1ec1. N\u1ebfu nh\u01b0 c\u00f3 v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7, h\u00e3y chuy\u1ec3n n\u00f3 cho b\u1ed9 ph\u1eadn k\u1ef9 thu\u1eadt.<\/li>\n
      • Bi\u1ebft khi n\u00e0o d\u1eddi cu\u1ed9c \u0111\u1ed1i tho\u1ea1i kh\u1ecfi con m\u1eaft c\u00f4ng ch\u00fang: Nh\u1eefng b\u00ecnh lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c. \u0110\u00e1ng n\u00f3i h\u01a1n, nh\u1eefng b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c l\u1ea1i l\u00e0 th\u1ee9 d\u1ec5 hi\u1ec3n th\u1ecb h\u01a1n c\u1ea3. Trong tr\u01b0\u1eddng h\u1ee3p nh\u1eefng b\u00ecnh lu\u1eadn \u00e1c \u00fd c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y h\u1ea1i t\u1edbi c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng, h\u00e3y kh\u00e9o l\u00e9o thu x\u1ebfp v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc khi qu\u00e1 mu\u1ed9n.<\/li>\n
      • D\u00e0nh th\u1eddi gian tr\u1ea3 l\u1eddi c\u00e1 nh\u00e2n v\u00e0 tr\u00e1nh c\u00e1c ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng.<\/li>\n<\/ul>\n

        10. \u201cKh\u1ee7ng b\u1ed1\u201d ng\u01b0\u1eddi d\u00f9ng<\/h2>\n

        B\u1ea1n n\u00ean duy tr\u00ec vi\u1ec7c ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i, chia s\u1ebb n\u1ed9i dung v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean. Tuy nhi\u00ean, b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch ch\u1eebng m\u1ef1c, tr\u00e1nh l\u00e0m phi\u1ec1n nh\u1eefng ng\u01b0\u1eddi \u0111ang theo d\u00f5i b\u1ea1n. M\u1ed9t s\u1ef1 c\u00e2n b\u1eb1ng t\u1ed1t s\u1ebd bao g\u1ed3m vi\u1ec7c bi\u1ebfn h\u00f3a n\u1ed9i dung \u0111a d\u1ea1ng, th\u1eddi \u0111i\u1ec3m \u0111\u0103ng t\u1ea3i h\u1ee3p l\u00fd v\u00e0 l\u1ef1a ch\u1ecdn n\u1ed9i dung v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng, t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n

        \"arrowtemplate<\/p>\n

        Tr\u00e1nh t\u1ed1i \u0111a vi\u1ec7c \u201ckh\u1ee7ng b\u1ed1\u201d ng\u01b0\u1eddi d\u00f9ng<\/p>\n<\/div>\n

        11. Kh\u00f4ng c\u1eadp nh\u1eadt khi kh\u00e1ch h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng<\/h2>\n

        B\u1ea1n \u0111\u00e3 d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t n\u1ed9i dung tuy\u1ec7t v\u1eddi v\u00e0 kh\u00f4ng c\u00f3 l\u00fd do g\u00ec l\u1ea1i tr\u00e1nh vi\u1ec7c \u0111\u0103ng t\u1ea3i ch\u00fang v\u00e0o th\u1eddi \u0111i\u1ec3m thu h\u00fat \u0111\u00f4ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn. Bi\u1ebft r\u00f5 th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng s\u1ebd gi\u00fap t\u0103ng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c l\u00ean kho\u1ea3ng 30% ho\u1eb7c nhi\u1ec1u h\u01a1n.<\/p>\n

        12. Mua like, mua ng\u01b0\u1eddi theo d\u00f5i<\/h2>\n

        M\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi theo d\u00f5i hay l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c cao s\u1ebd l\u00e0 b\u1eb1ng ch\u1ee9ng t\u1ed1t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng khi v\u00e0 ch\u1ec9 khi ch\u00fang l\u00e0 th\u1eadt. Tr\u1ea3 ti\u1ec1n \u0111\u1ec3 mua th\u00eam ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u00e9m hi\u1ec7u qu\u1ea3, ch\u00fang kh\u00f4ng gi\u00fap t\u0103ng t\u01b0\u01a1ng t\u00e1c, c\u1ea3i thi\u1ec7n ROI hay gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7. Tr\u00e1i l\u1ea1i, n\u00f3 c\u00f2n c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1ecb h\u1ee7y ho\u1ea1i.<\/p>\n

        \u0110i\u1ec1u cu\u1ed1i c\u00f9ng, b\u1ea1n \u0111\u1eebng qu\u00ean \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 b\u1ebft \u0111\u01b0\u1ee3c b\u1ea1n \u0111\u00e3 ch\u1ecdn \u0111\u00fang n\u01a1i, nh\u1eafm tr\u00fang ng\u01b0\u1eddi, b\u1eafn \u0111\u00fang m\u1ee5c ti\u00eau.<\/p>\n

        B\u00e0i li\u00ean quan:\u00a0<\/em>[Infographic] \u2013 X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Theo nghi\u00ean c\u1ee9u t\u1eeb trung t\u00e2m Pew (Pew Research Center), tr\u00ean 90% doanh nghi\u1ec7p b\u00e1n l\u1ebb s\u1eed d\u1ee5ng 2 ho\u1eb7c nhi\u1ec1u h\u01a1n 2 k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 truy\u1ec1n th\u00f4ng v\u00e0 kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh c\u00f3 \u00edt nh\u1ea5t 1 t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i. Kh\u00f4ng ai c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn l\u1ee3i \u00edch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56322"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56322"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56322\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}