{"id":56328,"date":"2023-12-20T17:41:51","date_gmt":"2023-12-20T10:41:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/sang-tao-noi-dung-kich-thich-tuong-tac.html"},"modified":"2023-12-20T17:41:51","modified_gmt":"2023-12-20T10:41:51","slug":"sang-tao-noi-dung-kich-thich-tuong-tac","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/sang-tao-noi-dung-kich-thich-tuong-tac.html","title":{"rendered":"S\u00e1ng t\u1ea1o n\u1ed9i dung k\u00edch th\u00edch t\u01b0\u01a1ng t\u00e1c"},"content":{"rendered":"
\n

Thay v\u00ec \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 \u0111\u1ecdc v\u00e0 xem n\u1ed9i dung m\u1ed9t c\u00e1ch b\u1ecb \u0111\u1ed9ng, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd tham gia kh\u00e1m ph\u00e1, c\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb.\u00a0Nh\u1eefng g\u1ee3i \u00fd n\u1ed9i dung s\u00e1ng t\u1ea1o d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap k\u00edch th\u00edch t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean, t\u1eeb \u0111\u00f3\u00a0gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o cho doanh nghi\u1ec7p.<\/p>\n

1. C\u00e2u h\u1ecfi<\/h2>\n

T\u1ea1o ra c\u00e1c c\u00e2u \u0111\u1ed1, c\u00e2u h\u1ecfi l\u00e0 c\u00e1ch th\u00fa v\u1ecb \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 n\u00f3i ra suy ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Tuy kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, nh\u01b0ng n\u00f3 s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tr\u00ean website c\u1ee7a Fodor\u2019s Travel m\u1edbi \u0111\u00e2y \u0111\u00e3 cho hi\u1ec3n th\u1ecb: \u201cB\u00e3i bi\u1ec3n n\u00e0o l\u00e0 n\u01a1i y\u00eau th\u00edch c\u1ee7a b\u1ea1n?\u201d v\u00e0 m\u1ed9t lo\u1ea1t h\u00ecnh \u1ea3nh t\u01b0\u01a1ng t\u00e1c gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc l\u1ef1a ch\u1ecdn ri\u00eang cho m\u00ecnh nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00edch h\u1ee3p. D\u1ef1a v\u00e0o k\u1ebft qu\u1ea3, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 tr\u1ef1c quan nh\u1eefng b\u00e3i bi\u1ec3n tuy\u1ec7t \u0111\u1eb9p k\u00e8m nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u1eb7t tour du l\u1ecbch ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u00ean ph\u1ea3i m\u00e0n h\u00ecnh. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng lu\u00f4n b\u1ecb \u201cng\u1ee3p\u201d trong nh\u1eefng khuy\u1ebfn m\u00e3i du l\u1ecbch gi\u00e1 r\u1ebb, nh\u01b0ng \u00edt n\u01a1i \u0111\u01b0a ra g\u1ee3i \u00fd cho h\u1ecd t\u1ef1 l\u1ef1a ch\u1ecdn nh\u1eefng c\u00e1ch ri\u00eang \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m chuy\u1ebfn \u0111i l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/p>\n

\"G\u1ee3i<\/p>\n

G\u1ee3i \u00fd kh\u00e1ch h\u00e0ng t\u1ef1 l\u1ef1a ch\u1ecdn c\u00e1ch ri\u00eang \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m chuy\u1ebfn \u0111i l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh<\/p>\n<\/div>\n

H\u00e3y s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c c\u00e1 nh\u00e2n h\u00f3a m\u1edbi n\u00e0y trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c b\u1ea5t k\u00ec d\u1eef li\u1ec7u n\u00e0o t\u1eeb m\u1ed9t c\u00e2u h\u1ecfi. H\u00e3y nh\u00ecn l\u1ea1i m\u1ed9t s\u1ed1 b\u1ea3n b\u00e1o c\u00e1o hay Infographic b\u1ea1n \u0111ang c\u00f3- th\u1eadt qu\u00e1 d\u1ec5 d\u00e0ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i n\u1ed9i dung th\u1ef1c t\u1ebf tr\u1edf th\u00e0nh m\u1ed9t c\u00e2u h\u1ecfi.<\/p>\n

2. Lookbook<\/h2>\n

B\u1ea1n \u0111ang c\u00f3 m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m t\u00e2m \u0111\u1eafc, v\u1eady t\u1ea1i sao kh\u00f4ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng tho\u1ea3i m\u00e1i kh\u00e1m ph\u00e1 ch\u00fang? STYLEPIT, m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb th\u1eddi trang \u0111\u00e3 s\u00e1ng t\u1ea1o ra m\u1ed9t lookbook v\u1edbi h\u00ecnh \u1ea3nh chuy\u1ec3n \u0111\u1ed9ng ch\u1eadm thi\u1ebft k\u1ebf ri\u00eang cho di \u0111\u1ed9ng. Ch\u1ec9 c\u1ea7n ch\u1ea1m v\u00e0o b\u1ee9c \u1ea3nh, nh\u1eefng th\u00f4ng tin h\u1ea5p d\u1eabn c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd hi\u1ec7n ra, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chia s\u1ebb d\u1ec5 d\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ti\u1ebfn h\u00e0nh mua h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/p>\n

\"Lookbook<\/p>\n

Lookbook v\u1edbi h\u00ecnh \u1ea3nh chuy\u1ec3n \u0111\u1ed9ng ch\u1eadm thi\u1ebft k\u1ebf ri\u00eang cho di \u0111\u1ed9ng<\/p>\n<\/div>\n

T\u1ea5t nhi\u00ean kh\u00f4ng ph\u1ea3i lookbook n\u00e0o c\u0169ng c\u1ea7n m\u1ed9t chi\u1ebfn d\u1ecbch to\u00e0n di\u1ec7n nh\u01b0 v\u1eady, nh\u01b0ng vi\u1ec7c bi\u1ebfn nh\u1eefng h\u00ecnh \u1ea3nh \u1ea5y tr\u1edf n\u00ean th\u00fa v\u1ecb, d\u1ec5 d\u00e0ng chia s\u1ebb, g\u00e2y t\u00f2 m\u00f2 s\u1ebd t\u0103ng l\u01b0\u1ee3t click ch\u1ee7 \u0111\u1ed9ng, kh\u00e1m ph\u00e1 v\u00e0 chia s\u1ebb.<\/p>\n

3. Infographic t\u01b0\u01a1ng t\u00e1c<\/h2>\n

B\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 t\u0103ng doanh s\u1ed1, v\u1eady t\u1ea1i sao kh\u00f4ng d\u00f9ng ch\u00ednh nh\u1eefng nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng? B\u1eb1ng vi\u1ec7c cho ph\u00e9p ng\u01b0\u1eddi xem kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra tr\u00ean th\u1ecb tr\u01b0\u1eddng qua nh\u1eefng Infographic t\u01b0\u01a1ng t\u00e1c, b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111ang chia s\u1ebb m\u00e0 \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111ang khuy\u1ebfn kh\u00edch h\u1ecd chia s\u1ebb th\u00f4ng tin \u0111\u00f3 th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. New York Times th\u01b0\u1eddng xuy\u00ean \u0111\u01b0a nh\u1eefng d\u1eef li\u1ec7u \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ed1ng k\u00ea t\u00ecnh tr\u1ea1ng nh\u1eadp c\u01b0 t\u1eeb C\u1ee5c Th\u1ed1ng k\u00ea D\u00e2n s\u1ed1 Hoa K\u1ef3 \u0111\u1ec3 m\u1eddi ng\u01b0\u1eddi xem \u201cch\u01a1i\u201d v\u1edbi c\u00e1c con s\u1ed1 n\u00e0y. H\u1ecd c\u00f3 th\u1ec3 m\u1eddi b\u1ea1n b\u00e8 ch\u01a1i c\u00f9ng, t\u1eeb \u0111\u00f3 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp website.<\/p>\n

\"Infographic<\/p>\n

Infographic t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c con s\u1ed1<\/p>\n<\/div>\n

4. \u0110\u00e1nh gi\u00e1<\/h2>\n

\u0110\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 coi l\u00e0 \u201cti\u1ec1n b\u1ed1i\u201d c\u1ee7a nh\u1eefng c\u00e2u h\u1ecfi t\u01b0\u01a1ng t\u00e1c, cung c\u1ea5p c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i cho doanh nghi\u1ec7p. Th\u00eam ph\u1ea7n nh\u1eadn x\u00e9t \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 d\u00f9 \u1edf ph\u1ea7n n\u00e0o ng\u01b0\u1eddi xem c\u0169ng c\u00f3 th\u1ec3 chia s\u1ebb \u00fd ki\u1ebfn v\u1ec1 nh\u1eefng th\u00f4ng tin b\u1ea1n cung c\u1ea5p. Con ng\u01b0\u1eddi th\u01b0\u1eddng th\u00edch th\u1ec3 hi\u1ec7n ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh, v\u00e0 b\u1ea1n c\u1ea7n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o c\u1ee7a n\u1ed9i dung ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd h\u1ee9ng th\u00fa n\u00f3i \u0111\u1ebfn, ph\u1ea7n n\u00e0o s\u1ebd b\u1ecb b\u1ecf qua. B\u1ea1n c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc t\u1ef1 \u0111\u00e1nh gi\u00e1 b\u1ea3n th\u00e2n m\u00ecnh b\u1eb1ng vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, v\u00e0 d\u1eabn h\u1ecd \u0111\u1ebfn k\u1ebft qu\u1ea3, l\u1eddi khuy\u00ean\u2026 t\u01b0\u01a1ng \u1ee9ng v\u1edbi l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh.<\/p>\n

Theo Marketo<\/em><\/p>\n

B\u00e0i li\u00ean quan:\u00a05 chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng v\u1edbi website<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Thay v\u00ec \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 \u0111\u1ecdc v\u00e0 xem n\u1ed9i dung m\u1ed9t c\u00e1ch b\u1ecb \u0111\u1ed9ng, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd tham gia kh\u00e1m ph\u00e1, c\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb.\u00a0Nh\u1eefng g\u1ee3i \u00fd n\u1ed9i dung s\u00e1ng t\u1ea1o d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap k\u00edch th\u00edch t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean, t\u1eeb \u0111\u00f3\u00a0gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o cho doanh nghi\u1ec7p.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56328"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56328"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56328\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}