{"id":5633,"date":"2023-11-30T02:51:20","date_gmt":"2023-11-30T02:51:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5633"},"modified":"2023-11-29T19:13:31","modified_gmt":"2023-11-29T19:13:31","slug":"hoat-dong-thu-hoi-no-co-y-nghia-quan-trong-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoat-dong-thu-hoi-no-co-y-nghia-quan-trong-doi-voi-doanh-nghiep.html","title":{"rendered":"Ho\u1ea1t \u0111\u1ed9ng thu h\u1ed3i n\u1ee3 c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"

Thu h\u1ed3i c\u00f4ng n\u1ee3 l\u00e0 lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00e2y \u201c\u0111au \u0111\u1ea7u\u201d cho c\u00e1c doanh nghi\u1ec7p. C\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i, mua b\u00e1n h\u00e0ng h\u00f3a di\u1ec5n ra h\u00e0ng ng\u00e0y v\u1edbi t\u1ed1c \u0111\u1ed9 ng\u00e0y c\u00e0ng nhanh, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c kho\u1ea3n ph\u1ea3i thu c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c ng\u00e0y c\u00e0ng nhi\u1ec1u, v\u00e0 kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c n\u00e0o c\u0169ng thanh to\u00e1n \u0111\u01b0\u1ee3c \u0111\u00fang h\u1eb9n. Vi\u1ec7c ch\u1eadm thanh to\u00e1n l\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn d\u00f2ng v\u1ed1n c\u1ee7a doanh nghi\u1ec7p, th\u1eadm ch\u00ed v\u1edbi c\u00e1c kho\u1ea3n c\u00f4ng n\u1ee3 l\u1edbn m\u00e0 kh\u00f4ng thu h\u1ed3i \u0111\u01b0\u1ee3c s\u1ebd l\u00e0m ng\u01b0ng tr\u1ec7 d\u00f2ng t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp \u0111\u1ea9y doanh nghi\u1ec7p \u0111\u1ebfn t\u00ecnh tr\u1ea1ng m\u1ea5t kh\u1ea3 n\u0103ng thanh to\u00e1n, ho\u1eb7c l\u00e2m v\u00e0o tr\u00ecnh tr\u1ea1ng ph\u00e1 s\u1ea3n. Ch\u00ednh v\u00ec th\u1ebf, ho\u1ea1t \u0111\u1ed9ng\u00a0thu h\u1ed3i n\u1ee3\u00a0c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng, quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

1. Ho\u1ea1t \u0111\u1ed9ng thu h\u1ed3i n\u1ee3 l\u00e0 g\u00ec<\/h2>\n

Thu h\u1ed3i n\u1ee3 l\u00e0 vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch n\u1ee3 thanh to\u00e1n cho ch\u1ee7 n\u1ee3 c\u00e1c kho\u1ea3n ti\u1ec1n hay t\u00e0i s\u1ea3n khi \u0111\u00e3 h\u1ebft h\u1ea1n ho\u1eb7c qu\u00e1 h\u1ea1n m\u00e0 kh\u00e1ch n\u1ee3 ph\u1ea3i tr\u1ea3 cho ch\u1ee7 n\u1ee3 theo th\u1ecfa thu\u1eadn v\u00e0 h\u1ee3p \u0111\u1ed3ng.<\/p>\n

C\u00f4ng ty, doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u1ea1ng th\u00e1i ho\u1ea1t \u0111\u1ed9ng l\u00fd t\u01b0\u1edfng khi kh\u00f4ng c\u00f2n n\u1ee3 qu\u00e1 h\u1ea1n v\u00e0 kh\u00f4ng b\u1ecb doanh nghi\u1ec7p n\u00e0o \u0111\u00f3 chi\u1ebfm d\u1ee5ng v\u1ed1n qu\u00e1 th\u1eddi gian quy \u0111\u1ecbnh. Nh\u01b0ng g\u1ea7n nh\u01b0 tr\u00ean th\u1ef1c t\u1ebf kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o nh\u01b0 v\u1eady t\u1ed3n t\u1ea1i.<\/p>\n

Th\u1ef1c t\u1ebf th\u00ec c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u mong mu\u1ed1n chi\u1ebfm d\u1ee5ng v\u1ed1n \u0111\u01b0\u1ee3c c\u1ee7a c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p kh\u00e1c c\u00e0ng l\u00e2u v\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00e0ng c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd, \u0111\u1eb7c bi\u1ec7t v\u1edbi ho\u00e0n c\u1ea3nh m\u00e0 kinh t\u1ebf kh\u00f3 kh\u0103n nh\u01b0 nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/p>\n

C\u00e1c c\u00f4ng ty tr\u00e1ch nhi\u1ec7m h\u1eefu h\u1ea1n, doanh nghi\u1ec7p b\u1ecb ph\u00e1 s\u1ea3n b\u1edfi v\u00ec kh\u00f4ng th\u1ec3 thanh to\u00e1n \u0111\u01b0\u1ee3c c\u00e1c kho\u1ea3n n\u1ee3 ho\u1eb7c kh\u00f4ng th\u1ec3 thanh to\u00e1n \u0111\u01b0\u1ee3c c\u00e1c kho\u1ea3n n\u1ee3 \u0111\u00e3 qu\u00e1 h\u1ea1n. V\u00ec v\u1eady, thu h\u1ed3i n\u1ee3 c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n

2. Thu h\u1ed3i n\u1ee3 c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h2>\n

Th\u1ee9 nh\u1ea5t, thu h\u1ed3i c\u00f4ng n\u1ee3 quy\u1ebft \u0111\u1ecbnh \u201cs\u1ef1 s\u1ed1ng\u201d c\u1ee7a doanh nghi\u1ec7p v\u00e0 tr\u00e1nh r\u1ee7i ro trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/h3>\n

Doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u1ea1ng th\u00e1i ho\u1ea1t \u0111\u1ed9ng l\u00fd t\u01b0\u1edfng khi kh\u00f4ng c\u00f2n n\u1ee3 qu\u00e1 h\u1ea1n v\u00e0 kh\u00f4ng b\u1ecb doanh nghi\u1ec7p n\u00e0o \u0111\u00f3 chi\u1ebfm d\u1ee5ng v\u1ed1n qu\u00e1 th\u1eddi gian quy \u0111\u1ecbnh.<\/p>\n

Khi t\u00e0i ch\u00ednh, l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh, ph\u01b0\u01a1ng \u00e1n kinh doanh ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. Khi t\u00e0i ch\u00ednh, l\u1ee3i nhu\u1eadn kh\u00f4ng \u1ed5n \u0111\u1ecbnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u1ea3y ra t\u00ecnh tr\u1ea1ng vay v\u1ed1n t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c t\u00edn d\u1ee5ng, ng\u00e2n h\u00e0ng.<\/p>\n

Trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, vi\u1ec7c vay v\u1ed1n t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c l\u00e0 d\u1ec5 hi\u1ec3u. Tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p \u0111i vay v\u1ed1n t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o thanh to\u00e1n \u0111\u00fang h\u1ea1n th\u00ec kh\u00f4ng x\u1ea3y ra r\u1ee7i ro. Tuy nhi\u00ean, tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p \u0111i vay v\u1ed1n t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c \u0111\u1ec3 kinh doanh nh\u01b0ng kh\u00f4ng \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c th\u1eddi h\u1ea1n thanh to\u00e1n th\u00ec r\u1ee7i ro \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n

N\u1ebfu kho\u1ea3n vay v\u1ed1n \u1ea5y b\u1ecb \u0111\u1ea9y v\u00e0o nh\u00f3m n\u1ee3 x\u1ea5u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb li\u1ec7t v\u00e0o \u201cdanh s\u00e1ch \u0111en\u201d, r\u1ea5t kh\u00f3 \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u0111i vay v\u1ed1n ng\u00e2n h\u00e0ng ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c. Nghi\u00eam tr\u1ecdng h\u01a1n l\u00e0 t\u00e0i s\u1ea3n th\u1ebf ch\u1ea5p c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb t\u1ecbch thu, k\u00ea bi\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngh\u0129a v\u1ee5 thanh to\u00e1n. B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb ph\u00e1 s\u1ea3n b\u1edfi v\u00ec kh\u00f4ng th\u1ec3 thanh to\u00e1n \u0111\u01b0\u1ee3c c\u00e1c kho\u1ea3n n\u1ee3 \u0111\u00e3 qu\u00e1 h\u1ea1n do ngu\u1ed3n v\u1ed1n c\u1ea1n ki\u1ec7t, ho\u1eb7c kho\u1ea3n n\u1ee3 c\u1ee7a doanh nghi\u1ec7p ch\u01b0a thu h\u1ed3i \u0111\u01b0\u1ee3c.<\/p>\n

Th\u1ee9 hai, thu h\u1ed3i n\u1ee3 x\u1ea5u s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn kinh doanh c\u1ee7a m\u00ecnh.<\/h3>\n

L\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 kho\u1ea3n ch\u00eanh l\u1ec7ch gi\u1eefa ph\u1ea7n doanh thu c\u1ee7a doanh nghi\u1ec7p v\u00e0 ph\u1ea7n chi ph\u00ed h\u1ecd chi ra cho ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh. L\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c coi l\u00e0 k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh cu\u1ed1i c\u00f9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh, \u0111\u1ed3ng th\u1eddi n\u00f3 c\u0169ng l\u00e0 c\u01a1 s\u1edf v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 c\u0103n c\u1ee9 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh t\u1ebf c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.<\/p>\n

Th\u1ef1c t\u1ebf th\u00ec c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u mong mu\u1ed1n chi\u1ebfm d\u1ee5ng v\u1ed1n c\u1ee7a c\u00e1c doanh nghi\u1ec7p kh\u00e1c c\u00e0ng l\u00e2u, \u0111\u1eb7c bi\u1ec7t v\u1edbi ho\u00e0n c\u1ea3nh m\u00e0 kinh t\u1ebf kh\u00f3 kh\u0103n nh\u01b0 nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. H\u1ea7u h\u1ebft, c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n vi\u1ec7c chi\u1ebfm d\u1ee5ng v\u1ed1n c\u1ee7a doanh nghi\u1ec7p kh\u00e1c th\u00f4ng qua vi\u1ec7c kh\u00f4ng thanh to\u00e1n, ho\u1eb7c k\u00e9o d\u00e0i th\u1eddi gian thanh to\u00e1n \u0111\u1ed1i v\u1edbi c\u00e1c kho\u1ea3n c\u00f4ng n\u1ee3. Do \u0111\u00f3, khi c\u00f4ng n\u1ee3 kh\u00f4ng \u0111\u01b0\u1ee3c thu h\u1ed3i, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ph\u1ea7n l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng \u0111\u1ea3m b\u1ea3o, \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn d\u00f2ng ti\u1ec1n, t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Th\u1ee9 ba, \u0111\u1ea3m b\u1ea3o v\u1ec1 s\u1ef1 l\u00e0nh m\u1ea1nh t\u00e0i ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n, doanh nghi\u1ec7p<\/h3>\n

\u0110\u1ed1i v\u1edbi c\u00e1 nh\u00e2n: Th\u00f4ng qua c\u00e1c m\u1ed1i quan h\u1ec7 quen bi\u1ebft, b\u1ea1n b\u00e8, s\u1ef1 b\u1ea5t c\u1ea9n trong vi\u1ec7c giao k\u1ebft h\u1ee3p \u0111\u1ed3ng, kh\u00f4ng c\u00f3 t\u00e0i s\u1ea3n b\u1ea3o \u0111\u1ea3m\u2026 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng b\u00ean vay kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u00fang ngh\u0129a v\u1ee5 tr\u1ea3 n\u1ee3. Vi\u1ec7c thu h\u1ed3i n\u1ee3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 h\u1ebft s\u1ee9c quan tr\u1ecdng trong gi\u1ea3m thi\u1ec3u nh\u1eefng t\u1ed5n th\u1ea5t, m\u1ea5t m\u00e1t v\u1ec1 m\u1eb7t t\u00e0i s\u1ea3n, c\u0169ng nh\u01b0 gi\u1eef g\u00ecn, duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa b\u00ean cho vay v\u00e0 b\u00ean vay.<\/p>\n

\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c: Th\u00f4ng qua c\u00e1c kho\u1ea3n n\u1ee3 s\u1ebd ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 l\u00e0nh m\u1ea1nh v\u1ec1 t\u00e0i ch\u00ednh c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn, th\u00ec vi\u1ec7c thu h\u1ed3i n\u1ee3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c kinh doanh kh\u00e1c.<\/p>\n

Nh\u00ecn chung, thu h\u1ed3i n\u1ee3 c\u00f3 \u00fd ngh\u0129a v\u00f4 c\u00f9ng quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p, \u0111\u1ea3m b\u1ea3o s\u1ef1 l\u00e0nh m\u1ea1nh v\u00e0 an to\u00e0n v\u1ec1 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, gi\u00fap v\u1eadn h\u00e0nh b\u1ed9 m\u00e1y ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 tr\u00e1nh r\u1ee7i ro trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. C\u00e1c doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c thu h\u1ed3i n\u1ee3 v\u00e0 l\u1ef1a ch\u1ecdn cho m\u00ecnh ph\u01b0\u01a1ng th\u1ee9c thu h\u1ed3i n\u1ee3 hi\u1ec7u qu\u1ea3, ph\u00f9 h\u1ee3p.<\/p>\n","protected":false},"excerpt":{"rendered":"

Thu h\u1ed3i c\u00f4ng n\u1ee3 l\u00e0 lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00e2y \u201c\u0111au \u0111\u1ea7u\u201d cho c\u00e1c doanh nghi\u1ec7p. C\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i, mua b\u00e1n h\u00e0ng h\u00f3a di\u1ec5n ra h\u00e0ng ng\u00e0y v\u1edbi t\u1ed1c \u0111\u1ed9 ng\u00e0y c\u00e0ng nhanh, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c kho\u1ea3n ph\u1ea3i thu c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c ng\u00e0y c\u00e0ng nhi\u1ec1u, v\u00e0 kh\u00f4ng ph\u1ea3i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,233],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5633"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5633"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5633\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}