{"id":56332,"date":"2023-12-20T17:42:54","date_gmt":"2023-12-20T10:42:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-google-analytics-de-do-luong-hieu-qua-cua-seo.html"},"modified":"2023-12-20T17:42:54","modified_gmt":"2023-12-20T10:42:54","slug":"chien-luoc-google-analytics-de-do-luong-hieu-qua-cua-seo","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-google-analytics-de-do-luong-hieu-qua-cua-seo.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Google Analytics \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a SEO"},"content":{"rendered":"
Ch\u1eafc b\u1ea1n \u0111\u00e3 t\u1eebng nghe c\u00e2u: \u201cN\u1ebfu kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng, b\u1ea1n \u0111\u1eebng mong c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n\u201d. Nh\u1ea5t l\u00e0 trong SEO, \u0111o l\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh \u2013 b\u1ea1i. Ch\u1eafc ch\u1eafn, th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a c\u00e0ng l\u00e0 m\u1ed9t nh\u00e2n t\u1ed1 \u0111\u1eb7c bi\u1ec7t. S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u1edf v\u1ecb tr\u00ed cao c\u00e0ng nhi\u1ec1u, \u0111\u1ed3ng ngh\u0129a v\u1edbi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1edbi website c\u0169ng t\u0103ng l\u00ean.<\/p>\n

Nh\u01b0ng, n\u1ebfu b\u00e1o c\u00e1o ch\u1ec9 d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a \u0111\u01a1n thu\u1ea7n s\u1ebd l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb, vai tr\u00f2 c\u1ee7a ti\u1ebfp th\u1ecb v\u00e0 c\u0169ng kh\u00f4ng v\u1ebd l\u00ean b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 l\u00fd do t\u1ea1i sao SEO l\u1ea1i quan tr\u1ecdng v\u1edbi m\u1ed9t doanh nghi\u1ec7p. Nh\u00ecn r\u1ed9ng h\u01a1n th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a s\u1ebd cho ph\u00e9p team marketing nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 quan tr\u1ecdng: l\u00e0m th\u1ebf n\u00e0o t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean mang l\u1ea1i doanh thu c\u00f9ng l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p. R\u1ea5t may, ch\u00fang ta l\u1ea1i c\u00f3 trong tay m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng SEO, mi\u1ec5n ph\u00ed, s\u1eb5n c\u00f3 l\u1ea1i d\u1ec5 d\u00e0ng c\u00e0i \u0111\u1eb7t tr\u00ean website \u2013 Google Analytics!<\/p>\n

M\u1eb7c d\u00f9 m\u1ed7i doanh nghi\u1ec7p l\u00e0 duy nh\u1ea5t, s\u1edf h\u1eefu \u0111\u1eb7c tr\u01b0ng ri\u00eang v\u00e0 t\u1ea5t c\u1ea3 website c\u00f3 nh\u1eefng th\u00f4ng s\u1ed1 kh\u00e1c nhau, nh\u01b0ng trong khu\u00f4n kh\u1ed5 b\u00e0i vi\u1ebft n\u00e0y, Subiz s\u1ebd c\u00f9ng b\u1ea1n ph\u00e2n t\u00edch 5 c\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 m\u1ed7i chi\u1ebfn d\u1ecbch SEO c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\"S\u1eed<\/p>\n

S\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a SEO<\/p>\n<\/div>\n

1. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ec9 xem L\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/h3>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb kh\u00e1 hi\u1ec3n nhi\u00ean. T\u00f4i v\u1eabn lu\u00f4n ng\u1ea1c nhi\u00ean t\u1ea1i sao nhi\u1ec1u doanh nghi\u1ec7p m\u1edbi th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean site suy gi\u1ea3m \u0111\u00e3 ngay l\u1eadp t\u1ee9c \u0111\u1ed5 l\u1ed7i cho l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean gi\u1ea3m. N\u1ebfu th\u1ef1c s\u1ef1 \u0111\u00e0o s\u00e2u h\u01a1n m\u1ed9t ch\u00fat, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea5y r\u1eb1ng truy c\u1eadp t\u1ef1 nhi\u00ean t\u0103ng l\u00ean trong khi l\u01b0u l\u01b0\u1ee3ng t\u1eeb ngu\u1ed3n kh\u00e1c gi\u1ea3m s\u1ebd d\u1eabn t\u1edbi l\u01b0u l\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 \u0111i xu\u1ed1ng.<\/p>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong ph\u00e2n t\u00edch L\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean theo th\u1eddi gian l\u00e0 m\u1edf B\u00e1o c\u00e1o Nh\u00f3m k\u00eanh (Channel Grouping) b\u1eb1ng c\u00e1ch nh\u1ea5n v\u00e0o S\u1ee9c thu h\u00fat \u2192 T\u1ea5t c\u1ea3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u2192 K\u00eanh<\/strong><\/em>. T\u1ea1i \u0111\u00e2y, b\u1ea1n s\u1ebd th\u1ea5y t\u1eebng ngu\u1ed3n truy c\u1eadp \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea c\u1ee5 th\u1ec3 theo t\u1eebng k\u00eanh.<\/p>\n

Click v\u00e0o m\u1ee5c \u201cT\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean\u201d (Organic Search) b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 t\u1ea5t c\u1ea3 s\u1ed1 li\u1ec7u t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean t\u1edbi website.<\/p>\n

Th\u1ed1ng k\u00ea n\u00e0y s\u1ebd l\u00e0 con dao \u0111a n\u0103ng h\u1ed7 tr\u1ee3 b\u00e1o c\u00e1o SEO c\u1ee7a b\u1ea1n ho\u00e0n thi\u1ec7n h\u01a1n. T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng trang n\u00e0o kh\u00e1ch h\u00e0ng quan t\u00e2m nhi\u1ec1u nh\u1ea5t, t\u1eeb kh\u00f3a n\u00e0o c\u00f3 l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao nh\u1ea5t, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec7u qu\u1ea3,\u2026<\/p>\n

2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 Ch\u1ea5t l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb SEO<\/h3>\n

R\u1ea5t nhi\u1ec1u l\u1ea7n t\u00f4i nghe th\u1ea5y r\u1eb1ng \u201cch\u1ea5t l\u01b0\u1ee3ng\u201d l\u00e0 y\u1ebfu t\u1ed1 mang t\u00ednh ch\u1ee7 quan v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng. T\u00f4i kh\u00f4ng cho l\u00e0 v\u1eady v\u00e0 tr\u00ean th\u1ef1c t\u1ebf, t\u00f4i th\u01b0\u1eddng xuy\u00ean chia s\u1ebb r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u1ea5t k\u1ef3 ngu\u1ed3n truy c\u1eadp, kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 t\u00ecm ki\u1ebfm.<\/p>\n

B\u00e1o c\u00e1o th\u01b0\u1eddng s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 c\u1ea3i thi\u1ec7n\/suy gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 S\u1ed1 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 (Assisted Conversions) (S\u1ed1 chuy\u1ec3n \u0111\u1ed5i \u2192 Ph\u1ec5u \u0111a k\u00eanh \u2192 S\u1ed1 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3)<\/em><\/strong>. Trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch, t\u00f4i th\u01b0\u1eddng thi\u1ebft l\u1eadp th\u1eddi gian kho\u1ea3ng 1 th\u00e1ng v\u00e0 so s\u00e1nh v\u1edbi \u201cgiai \u0111o\u1ea1n tr\u01b0\u1edbc\u201d. Nh\u1eefng g\u00ec b\u1ea1n \u0111ang quan t\u00e2m v\u1ec1 chuy\u1ec3n \u0111\u1ed5i trong 1 th\u00e1ng v\u1eeba qua ch\u00ednh l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t t\u1eeb c\u00e1c ngu\u1ed3n: t\u00ecm ki\u1ebfm tr\u1ef1c ti\u1ebfp, s\u1ed1 l\u1ea7n gh\u00e9 trang,\u2026<\/p>\n

S\u1eed d\u1ee5ng b\u00e1o c\u00e1o n\u00e0y b\u1ea1n s\u1ebd th\u1ea5y s\u1ef1 suy gi\u1ea3m\/c\u1ea3i thi\u1ec7n trong chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. N\u1ebfu doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n s\u1ef1 suy gi\u1ea3m trong chuy\u1ec3n \u0111\u1ed5i t\u1eeb t\u00ecm ki\u1ebfm, nh\u01b0ng l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ed5ng th\u1ec3 \u1ed5n \u0111\u1ecbnh, vi\u1ec7c x\u00e1c \u0111\u1ecbnh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean l\u00e0 ch\u01b0a ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng r\u1ea5t cao l\u00e0 \u0111i\u1ec1u kh\u00e1 d\u1ec5 d\u00e0ng.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, n\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1eadp trung h\u01a1n cho vi\u1ec7c ph\u00e2n b\u1ed5 t\u1eeb kh\u00f3a v\u00e0 th\u1ea5y s\u1ef1 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 trong chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng k\u1ebft lu\u1eadn ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp t\u1eeb SEO \u0111ang c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3.<\/p>\n

3. G\u00e1n gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 cho \u0111\u1ec3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean<\/h3>\n

\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1ch truy\u1ec1n th\u1ed1ng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 m\u00e0 SEO mang \u0111\u1ebfn cho h\u1ecd, b\u00ean c\u1ea1nh c\u1ea3i thi\u1ec7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u1ea7m nh\u00ecn c\u0169ng nh\u01b0 chuy\u1ec3n \u0111\u1ed5i qua vi\u1ec7c g\u00e1n m\u1ed9t gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 c\u1ee5 th\u1ec3 t\u1edbi k\u1ebft qu\u1ea3 l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, t\u00f4i so s\u00e1nh chi ph\u00ed cho t\u1eebng t\u1eeb kh\u00f3a ph\u1ea3i b\u1ecf ra n\u1ebfu s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn d\u1ecbch Google AdWords t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

L\u01b0u \u00fd: \u0110\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u1ea1n s\u1ebd c\u1ea7n truy c\u1eadp th\u00eam v\u00e0o m\u1ed9t t\u00e0i kho\u1ea3n Google AdWords, \u0111\u1ed3ng th\u1eddi, Analytics c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a v\u1edbi t\u00e0i kho\u1ea3n Google Webmaster Tools.<\/span><\/i><\/p>\n

\u0110\u1ec3 t\u00ecm t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm v\u00e0 truy v\u1ea5n tr\u00ean website, \u0111i\u1ec1u h\u01b0\u1edbng t\u1edbi S\u1ee9c thu h\u00fat \u2192 T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u2192 Truy v\u1ea5n<\/strong><\/em>.<\/p>\n

C\u00f9ng v\u1edbi th\u00f4ng tin t\u1eeb trong b\u00e1o c\u00e1o tr\u00ean, m\u1edf t\u00e0i kho\u1ea3n Google AdWords c\u1ee7a b\u1ea1n trong m\u1ed9t tab m\u1edbi v\u00e0 nh\u1ea5p v\u00e0o C\u00f4ng c\u1ee5 \u2192 K\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a<\/strong><\/em>. Trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, ch\u00fang t\u00f4i mu\u1ed1n \u201cNh\u1eadn d\u1eef li\u1ec7u kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 xu h\u01b0\u1edbng\u201d b\u1eb1ng c\u00e1ch nh\u1eadp t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u t\u1eeb c\u00e1c b\u00e1o c\u00e1o Truy v\u1ea5n Google Analytics c\u1ee7a b\u1ea1n v\u00e0 click v\u00e0o \u201cNh\u1eadn d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm.\u201d Tr\u00ean m\u00e0n h\u00ecnh ti\u1ebfp theo nh\u1ea5n \u201c\u00dd t\u01b0\u1edfng t\u1eeb kho\u00e1\u201d. M\u1ed7i t\u1eeb kh\u00f3a b\u1ea1n \u0111\u00e3 nh\u1eadp v\u00e0o s\u1ebd tr\u1ea3 v\u1ec1 Bid d\u1ef1 ki\u1ebfn- \u01b0\u1edbc t\u00ednh s\u1ed1 ti\u1ec1n nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i tr\u1ea3 cho m\u1ed7i nh\u1ea5p chu\u1ed9t theo t\u1eebng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea.<\/p>\n

Trong m\u1ed9t b\u1ea3ng t\u00ednh t\u00f4i s\u1ebd li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1edbi website, l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t c\u1ee7a t\u1eebng t\u1eeb kh\u00f3a c\u0169ng nh\u01b0 \u01b0\u1edbc t\u00ednh chi ph\u00ed m\u1ed7i click. C\u1ed9t cu\u1ed1i c\u00f9ng trong b\u1ea3ng l\u00e0 t\u1ed5ng chi ph\u00ed \u01b0\u1edbc t\u00ednh cho m\u1ed7i nh\u1ea5p chu\u1ed9t nh\u00e2n v\u1edbi s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u1ec3 ra \u0111\u01b0\u1ee3c t\u1ed5ng gi\u00e1 tr\u1ecb l\u01b0u l\u01b0\u1ee3ng t\u1ef1 nhi\u00ean cho m\u1ed7i t\u1eeb kh\u00f3a.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec7t v\u1eddi \u0111\u1ec3 h\u00ecnh dung s\u1ed1 ti\u1ec1n doanh nghi\u1ec7p t\u1eadn d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c SEO \u0111\u00e3 ti\u1ebft ki\u1ec7m.<\/p>\n

4. X\u00e1c \u0111\u1ecbnh trang c\u00f3 t\u1ed1c \u0111\u1ed9 load ch\u1eadm<\/h3>\n

T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0ng l\u1ea1i b\u1ecb b\u1ecf qua b\u1edfi nhi\u1ec1u SEOer. Trang t\u1ea3i ch\u1eadm kh\u00f4ng nh\u1eefng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n t\u1edbi v\u1ecb tr\u00ed trong b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i lu\u00f4n chia s\u1ebb r\u1eb1ng n\u1ebfu m\u1ed9t doanh nghi\u1ec7p \u0111ang \u0111\u1ea7u t\u01b0 th\u1eddi gian, ti\u1ec1n b\u1ea1c cho SEO c\u0169ng nh\u01b0 th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, \u0111\u1eebng b\u1ecf qua t\u1ed1c \u0111\u1ed9 t\u1ea3i trang.<\/p>\n

T\u1ea1m b\u1ecf qua y\u1ebfu t\u1ed1 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t website load nhanh h\u01a1n, ch\u00fang t\u00f4i \u0111\u1eb7c bi\u1ec7t quan t\u00e2m t\u1edbi vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c trang t\u1ea3i ch\u1eadm v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c n\u00e0y t\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

\u0110\u1ec3 \u0111o th\u1eddi gian load c\u1ee7a t\u1eebng trang, h\u00e3y \u0111i\u1ec1u h\u01b0\u1edbng t\u1edbi H\u00e0nh vi\u2192 T\u1ed1c \u0111\u1ed9 trang web \u2192 Th\u1eddi gian c\u1ee7a trang<\/em><\/strong>. Sau \u0111\u00f3, thi\u1ebft l\u1eadp c\u1ed9t gi\u1eefa v\u1ec1 d\u1ea1ng \u201cTh\u1eddi gian t\u1ea3i trang trung b\u00ecnh\u201d v\u00e0 c\u1ed9t b\u00ean ph\u1ea3i th\u00e0nh \u201c% tho\u00e1t\u201d\u2019. \u0110\u1ed3ng th\u1eddi \u00a0\u201cTh\u1ee9 nguy\u00ean ph\u1ee5\u201d c\u0169ng \u0111\u01b0\u1ee3c chuy\u1ec3n v\u1ec1 \u201cTrung b\u00ecnh\u201d v\u00e0 l\u1ecdc \u0111\u1ec3 ch\u1ec9 hi\u1ec3n th\u1ecb l\u01b0u l\u01b0\u1ee3ng t\u1ef1 nhi\u00ean.<\/p>\n

B\u00e1o c\u00e1o n\u00e0y s\u1ebd cho ch\u00fang ta th\u1ea5y nh\u1eefng trang c\u00f3 t\u1ed1c \u0111\u1ed9 t\u1ea3i trung b\u00ecnh \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t trung b\u00ecnh.<\/p>\n

L\u00e0 m\u1ed9t SEOer, sau khi c\u00f3 b\u1ea3n b\u00e1o c\u00e1o n\u00e0y, vi\u1ec7c \u0111\u1ea7u ti\u00ean t\u00f4i s\u1ebd l\u00e0m l\u00e0 chuy\u1ec3n ch\u00fang t\u1edbi site developers<\/span>v\u00e0 y\u00eau c\u1ea7u h\u1ecd t\u00ecm gi\u1ea3i ph\u00e1p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian t\u1ea3i trang. Sau \u0111\u00f3, s\u1ebd ph\u00e2n t\u00edch th\u00f4ng s\u1ed1 b\u00e1o c\u00e1o m\u1edbi v\u00e0 so s\u00e1nh v\u1edbi d\u1eef li\u1ec7u c\u0169 \u0111\u1ec3 xem m\u00ecnh \u0111\u00e3 gi\u1eef l\u1ea1i \u0111\u01b0\u1ee3c bao nhi\u00eau l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i do c\u1ea3i thi\u1ec7n th\u1eddi gian t\u1ea3i trang.<\/span><\/p>\n

5. T\u1ef1 t\u1ea1o B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ri\u00eang cho SEO<\/h3>\n

\u0110\u00f4i khi t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 kh\u00e1ch h\u00e0ng hay s\u1ebfp c\u1ee7a b\u1ea1n t\u1eeb ho\u00e0i nghi \u0111\u1ebfn th\u1ef1c s\u1ef1 tin t\u01b0\u1edfng ch\u1ec9 th\u00f4ng qua c\u00e1ch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y. R\u1ea5t nhi\u1ec1u marketer \u2013 hay c\u1ee5 th\u1ec3 l\u00e0 SEOer r\u01a1i v\u00e0o tr\u01b0\u1eddng h\u1ee3p qu\u00e1 \u0111\u1ec1 cao b\u1ea3n th\u00e2n ho\u1eb7c \u0111\u01b0a ra b\u1ea3ng th\u1ed1ng k\u00ea kh\u00f3 \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c n\u1eafm b\u1eaft s\u1ed1 li\u1ec7u. Trong khi, th\u1ee9 m\u00e0 h\u1ecd mu\u1ed1n xem nh\u1ea5t l\u1ea1i ch\u1ec9 l\u00e0 m\u1ed9t bi\u1ec3u \u0111\u1ed3 thanh, bi\u1ec3u \u0111\u1ed3 tr\u00f2n hay m\u1ed9t h\u00ecnh th\u1ee9c kh\u00e1c b\u1edbt r\u1ed1i r\u1eafm nh\u1ea5t v\u1ec1 \u0111o l\u01b0\u1eddng.<\/p>\n

\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 Subiz c\u0169ng \u0111ang tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 th\u1ec3 hi\u1ec7n d\u1eef li\u1ec7u Google Analytics v\u00e0 SEO th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng giao di\u1ec7n Dashboard. V\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e2y l\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c widget t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c b\u00e1o c\u00e1o ri\u00eang l\u1ebb d\u1ec5 d\u00e0ng truy c\u1eadp, chia s\u1ebb hay in \u1ea5n. \u0110\u1eb7c bi\u1ec7t h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng xu\u1ea5t file d\u01b0\u1edbi d\u1ea1ng PDF nh\u1eefng s\u1ed1 li\u1ec7u v\u1ec1 SEO, ti\u1ebft ki\u1ec7m th\u1eddi gian theo d\u00f5i Analytics \u0111\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u SEO.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n b\u1ecf qua nh\u1eefng chi ti\u1ebft kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 \u0111\u01a1n thu\u1ea7n ch\u1ec9 mu\u1ed1n \u201cNh\u1eadp b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n\u201d b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, n\u1ebfu kh\u00f4ng, h\u00e3y click v\u00e0o Dashboards \u2192 B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n m\u1edbi<\/em><\/strong>.<\/p>\n

Widget \u0111\u1ea7u ti\u00ean Subiz lu\u00f4n lu\u00f4n c\u00e0i \u0111\u1eb7t ch\u00ednh l\u00e0 \u0111o t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp tr\u00ean site t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. B\u1ea5m v\u00e0o n\u00fat \u201c+ Th\u00eam widget\u201d v\u00e0 \u0111\u1eb7t t\u00ean \u201cT\u1ed5ng s\u1ed1 truy c\u1eadp t\u1ef1 nhi\u00ean\u201d. \u0110\u1ed1i v\u1edbi widget n\u00e0y, ch\u00fang t\u00f4i c\u00e0i \u0111\u1eb7t \u201cTh\u00f4ng s\u1ed1\u201d. Trong ph\u1ea7n \u201cTh\u1ed1ng k\u00ea s\u1ed1 li\u1ec7u\u201d, ch\u1ecdn \u201cPhi\u00ean\u201d. V\u00ec ch\u00fang ta ch\u1ec9 mu\u1ed1n xem l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean n\u00ean c\u1ea7n ph\u1ea3i t\u1ea1o ra m\u1ed9t b\u1ed9 l\u1ecdc. T\u1eeb \u201cL\u1ecdc d\u1eef li\u1ec7u\u201d ch\u1ecdn Ch\u1ec9 hi\u1ec3n th\u1ecb \u2192 Medium \u2192 Ch\u00ednh x\u00e1c v\u1edbi \u2192 Ngu\u1ed3n t\u1ef1 nhi\u00ean<\/em><\/strong>.<\/p>\n

H\u00e3y thi\u1ebft l\u1eadp th\u00eam m\u1ed9t widget \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee5m t\u1eeb kh\u00f3a th\u00f4ng qua s\u1ed1 phi\u00ean c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a quan tr\u1ecdng. H\u00e3y th\u00eam m\u1ed9t widget m\u1edbi nh\u01b0 b\u01b0\u1edbc \u1edf tr\u00ean, nh\u01b0ng \u1edf \u0111\u00e2y ch\u00fang ta l\u1ef1a ch\u1ecdn hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng \u201cB\u1ea3ng\u201d. Trong ph\u1ea7n \u201cHi\u1ec3n th\u1ecb c\u00e1c c\u1ed9t sau\u201d, ch\u1ecdn T\u1eeb kh\u00f3a \u2192 Phi\u00ean \u2192 M\u1ee5c ti\u00eau ho\u00e0n th\u00e0nh<\/em><\/strong>. V\u00e0 c\u0169ng \u00e1p d\u1ee5ng v\u1edbi ngu\u1ed3n \u201cT\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean\u201d gi\u1ed1ng nh\u01b0 widget tr\u00ean.<\/p>\n

Nh\u1eefng widget kh\u00e1c m\u00e0 b\u1ea1n c\u0169ng n\u00ean quan t\u00e2m: <\/span><\/p>\n

    \n
  • T\u1ea5t c\u1ea3 truy c\u1eadp t\u1ef1 nhi\u00ean (th\u1ed1ng k\u00ea theo Timeline)<\/span><\/li>\n
  • Nh\u1eefng trang SEO tr\u00ean top <\/span><\/li>\n
  • T\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean &% l\u01b0\u1ee3t truy c\u1eadp m\u1edbi t\u01b0\u01a1ng \u1ee9ng<\/span><\/li>\n
  • Visit \u0111\u1ebfn trang \u0111\u1ed1i v\u1edbi t\u1eebng t\u1eeb kh\u00f3a<\/span><\/li>\n<\/ul>\n

    Bi\u1ebfn th\u00e1ch th\u1ee9c th\u00e0nh c\u01a1 h\u1ed9i <\/b><\/p>\n

    T\u00ednh \u0111\u1ebfn nay, m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh th\u00e1ch th\u1ee9c nh\u1ea5t c\u1ee7a m\u1ed9t SEOer ch\u00ednh l\u00e0 vi\u1ec7c c\u00f3 th\u1ec3 ch\u1ee9ng t\u1ecf hi\u1ec7u qu\u1ea3 m\u00e0 b\u1ea1n mang l\u1ea1i cho doanh nghi\u1ec7p. C\u00f3 th\u1ec3, m\u1ed9t SEOer th\u1ed1ng k\u00ea hay tr\u00ecnh b\u00e0y b\u00e1o c\u00e1o SEOer kh\u00e1c d\u1ec5 d\u00e0ng nh\u1eadn ra nh\u1eefng th\u00f4ng s\u1ed1 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. Nh\u01b0ng, x\u00e1c \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c d\u1ef1a tr\u00ean l\u01b0u l\u01b0\u1ee3ng v\u00e0 doanh thu \u0111\u1ec3 ch\u1ee9ng t\u1ecf v\u1edbi kh\u00e1ch h\u00e0ng hay ch\u00ednh s\u1ebfp c\u1ee7a b\u1ea1n sao cho hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft \u0111\u1ec3 ki\u1ebfm ti\u1ec1n v\u00e0 duy tr\u00ec c\u00f4ng vi\u1ec7c kinh doanh. N\u1ebfu h\u1ecd kh\u00f4ng hi\u1ec3u s\u1ed1 ti\u1ec1n m\u00ecnh b\u1ecf ra c\u00f3 l\u1ee3i \u00edch g\u00ec cho nh\u1eefng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, ch\u1eafc ch\u1eafn, ch\u1eb3ng ai mu\u1ed1n l\u00e3ng ph\u00ed \u0111\u1ec3 l\u00e0m vi\u1ec7c \u0111\u00f3 qu\u00e1 l\u00e2u.<\/p>\n

    H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng g\u00ec s\u1ed1 li\u1ec7u c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng hay s\u1ebfp c\u1ee7a b\u1ea1n v\u00e0 s\u00e1ng t\u1ea1o trong b\u00e1o c\u00e1o d\u1eef li\u1ec7u SEO h\u00e0ng th\u00e1ng. Th\u00eam n\u1eefa, sau khi \u0111\u00e3 \u0111\u01b0\u1ee3c chia s\u1ebb quy\u1ec1n truy c\u1eadp Analytics, h\u00e3y h\u01b0\u1edbng d\u1eabn h\u1ecd nh\u1eefng bi\u1ec3u \u0111\u1ed3 t\u00f9y ch\u1ec9nh \u0111\u1ec3 th\u1ea5y ch\u00ednh x\u00e1c nh\u1eefng g\u00ec m\u1ed7i widget theo d\u00f5i v\u00e0 t\u1ea1i sao n\u00f3 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng. N\u1ebfu \u0111\u01b0\u1ee3c nh\u01b0 th\u1ebf, ch\u1eafc ch\u1eafn n\u0103ng l\u1ef1c, gi\u00e1 tr\u1ecb b\u1ea1n mang \u0111\u1ebfn cho c\u00f4ng vi\u1ec7c kinh doanh s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 h\u1ecd s\u1ebd xem b\u1ea1n nh\u01b0 l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n cho m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai!<\/p>\n

    B\u00e0i li\u00ean quan:\u00a0Google Analytics v\u00e0 nh\u1eefng con s\u1ed1 bi\u1ebft n\u00f3i<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Nh\u01b0ng, n\u1ebfu b\u00e1o c\u00e1o ch\u1ec9 d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a \u0111\u01a1n thu\u1ea7n s\u1ebd l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb, vai tr\u00f2 c\u1ee7a ti\u1ebfp th\u1ecb v\u00e0 c\u0169ng kh\u00f4ng v\u1ebd l\u00ean b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 l\u00fd do t\u1ea1i sao SEO l\u1ea1i quan tr\u1ecdng v\u1edbi m\u1ed9t doanh nghi\u1ec7p. Nh\u00ecn r\u1ed9ng h\u01a1n th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a s\u1ebd cho ph\u00e9p team marketing nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 quan tr\u1ecdng: l\u00e0m th\u1ebf n\u00e0o t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean mang l\u1ea1i doanh thu c\u00f9ng l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p. R\u1ea5t may, ch\u00fang ta l\u1ea1i c\u00f3 trong tay m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng SEO, mi\u1ec5n ph\u00ed, s\u1eb5n c\u00f3 l\u1ea1i d\u1ec5 d\u00e0ng c\u00e0i \u0111\u1eb7t tr\u00ean website \u2013 Google Analytics!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56332"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56332"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56332\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}