{"id":56351,"date":"2023-12-20T17:47:40","date_gmt":"2023-12-20T10:47:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-huu-hieu-de-chuyen-doi-nguoi-xem-blog-thanh-khach-hang.html"},"modified":"2023-12-20T17:47:40","modified_gmt":"2023-12-20T10:47:40","slug":"cach-huu-hieu-de-chuyen-doi-nguoi-xem-blog-thanh-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-huu-hieu-de-chuyen-doi-nguoi-xem-blog-thanh-khach-hang.html","title":{"rendered":"C\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem blog th\u00e0nh kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
T\u0103ng l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ebfn blog \u0111\u00e3 kh\u00f3, chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem blog th\u00e0nh kh\u00e1ch h\u00e0ng l\u1ea1i c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n. Nguy\u00ean nh\u00e2n c\u1ee7a vi\u1ec7c kh\u00f4ng th\u00e0nh c\u00f4ng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u1ecdc th\u00e0nh ng\u01b0\u1eddi mua l\u00e0 do n\u1ed9i dung c\u1ee7a b\u1ea1n thi\u1ebfu nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng. Nh\u1eefng n\u1ed9i dung \u0111\u00f3 l\u00e0 g\u00ec v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang \u0111\u1ebfn \u0111\u00e2u? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Subiz nh\u00e9.<\/p>\n

1. Ch\u1ec9 ra cho ng\u01b0\u1eddi \u0111\u1ecdc c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n

C\u00f3 nhi\u1ec1u c\u00e1ch gi\u00fap b\u1ea1n n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m. M\u1ed9t trong nh\u1eefng c\u00e1ch h\u1eefu hi\u1ec7u nh\u1ea5t l\u00e0 ch\u1ec9 ra t\u00e1c d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3i c\u00e1ch kh\u00e1c, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cS\u1ea3n ph\u1ea9m m\u00e0 ch\u00fang t\u00f4i t\u1ea1o ra gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 g\u00ec cho b\u1ea1n?\u201d<\/p>\n

B\u1ea1n kinh doanh trong l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c? H\u00e3y \u0111\u00e1nh m\u1ea1nh v\u00e0o n\u1ed7i lo \u201cth\u1ef1c ph\u1ea9m b\u1ea9n\u201d tr\u00e0n lan ng\u00e0y nay c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 kh\u00e9o l\u00e9o cho h\u1ecd th\u1ea5y quy tr\u00ecnh s\u1ea3n xu\u1ea5t chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u1ea3m b\u1ea3o an to\u00e0n c\u1ee7a b\u1ea1n.<\/p>\n

\"VinEco\"<\/p>\n

VinGroup \u0111\u00e3 l\u00e0m t\u1ed1t b\u1eb1ng VinEco \u2013 rau c\u1ee7 qu\u1ea3 an to\u00e0n<\/p>\n<\/div>\n

N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang v\u01b0\u1edbng m\u1eafc, b\u1ea1n c\u0169ng kh\u00f4ng c\u00f3 quy\u1ec1n b\u01b0\u1edbc v\u00e0o danh s\u00e1ch mua s\u1eafm c\u1ee7a h\u1ecd \u1edf h\u00e0ng \u01b0u ti\u00ean b\u1edfi h\u1ecd s\u1ebd kh\u00f4ng th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a s\u1ea3n ph\u1ea9m. B\u1ea1n c\u1ea7n lu\u00f4n lu\u00f4n t\u1ef1 nh\u1eafc m\u00ecnh ph\u1ea3i t\u00ecm ra v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft m\u1ed9t b\u00e0i blog.<\/p>\n

2. Hi\u1ec3u \u201c\u0111i\u1ec3m \u0111au\u201d c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

\u201c\u0110i\u1ec3m \u0111au\u201d (pain points) c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ef1c k\u1ef3 quan t\u00e2m v\u00e0 lu\u00f4n lu\u00f4n mu\u1ed1n t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft. C\u00e2u h\u1ecfi ti\u1ebfp theo, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n n\u0103m b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng \u201c\u0111i\u1ec3m \u0111au\u201d c\u1ee7a kh\u00e1ch h\u00e0ng?<\/p>\n

C\u00f3 2 c\u00e1ch ch\u00ednh gi\u00fap b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, \u0111\u00f3 l\u00e0 theo d\u00f5i c\u00e1c t\u1eeb kh\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm ho\u1eb7c tham gia v\u00e0o c\u00e1c di\u1ec5n \u0111\u00e0n hay h\u1ed9i nh\u00f3m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin th\u00f4ng qua nh\u1eefng t\u1eeb kh\u00f3a<\/span>. H\u1ecd g\u00f5 t\u1eeb kh\u00f3a l\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 hi v\u1ecdng s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng website li\u00ean quan c\u00f3 kh\u1ea3 n\u0103ng gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Th\u1ebf n\u00ean, h\u00e3y xem ch\u00fang ta c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 ch\u00fang nh\u01b0 th\u1ebf n\u00e0o th\u00f4ng qua c\u00e1c g\u1ee3i \u00fd t\u1ef1 \u0111\u1ed9ng c\u1ee7a Google.<\/span><\/p>\n

\"Keyword\"<\/p>\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a qua Google<\/p>\n<\/div>\n

B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 tham gia v\u00e0o c\u00e1c di\u1ec5n \u0111\u00e0n hay h\u1ed9i nh\u00f3m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 \u201c\u0111i\u1ec3m \u0111au\u201d c\u1ee7a kh\u00e1ch h\u00e0ng. Di\u1ec5n \u0111\u00e0n (forum), h\u1ed9i nh\u00f3m (group) tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 hi\u1ec7n nay c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec v\u00e0 h\u01b0\u1edbng gi\u1ea3i quy\u1ebft ch\u00fang. T\u00f9y t\u1eebng c\u00e1c l\u0129nh v\u1ef1c kinh doanh kh\u00e1c nhau m\u00e0 b\u1ea1n l\u1ef1a ch\u1ecdn m\u1ed9t di\u1ec5n \u0111\u00e0n ph\u00f9 h\u1ee3p \u0111\u1ec3 tham gia v\u00e0 \u0111\u1eb7t ra c\u00e2u h\u1ecfi.<\/span><\/p>\n

3. T\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn d\u1ef1a tr\u00ean v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m<\/h2>\n

Sau khi b\u1ea1n \u0111\u00e3 thu th\u1eadp \u0111\u1ee7 nh\u1eefng \u0111\u1ec1 t\u00e0i m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 k\u1ec3 tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp n\u00ean m\u1ed9t danh s\u00e1ch v\u1edbi nh\u1eefng \u0111\u1ec1 t\u00e0i \u1ea5y. V\u00ed d\u1ee5, s\u1eed d\u1ee5ng m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi L\u00f2 n\u01b0\u1edbng\/L\u00f2 vi s\u00f3ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o t\u1eeb kh\u00f3a \u201dc\u00e1ch d\u00f9ng l\u00f2 vi s\u00f3ng\/l\u00f2 n\u01b0\u1edbng t\u1ed1t nh\u1ea5t\u201d.<\/p>\n

\u0110\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t n\u1ed9i dung, b\u1ea1n s\u1ebd c\u1ea7n t\u1ea1o ra nh\u1eefng n\u1ed9i dung \u0111\u1ea7y \u1eafp t\u00ednh th\u00f4ng tin \u0111i k\u00e8m v\u1edbi c\u00e1c t\u1eeb kh\u00f3a \u0111\u1eaft gi\u00e1. T\u00ean b\u00e0i v\u1eeba ph\u1ea3i g\u1ee3i t\u00ednh t\u00f2 m\u00f2 n\u01a1i \u0111\u1ed9c gi\u1ea3, l\u1ea1i v\u1eeba c\u00f3 kh\u1ea3 n\u0103ng h\u00e9 m\u1edf th\u00f4ng tin c\u1ed1t y\u1ebfu b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n

V\u00ed d\u1ee5, v\u1edbi t\u1eeb kh\u00f3a \u201cs\u1eed d\u1ee5ng l\u00f2 vi s\u00f3ng t\u1ed1t nh\u1ea5t\u201d b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c ti\u00eau \u0111\u1ec1<\/p>\n

    \n
  • B\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng l\u00f2 vi s\u00f3ng t\u1ed1t nh\u1ea5t cho s\u1ee9c kh\u1ecfe?<\/li>\n
  • L\u1eddi khuy\u00ean s\u1eed d\u1ee5ng l\u00f2 vi s\u00f3ng t\u1ed1t nh\u1ea5t \u0111\u1ebfn t\u1eeb c\u00e1c chuy\u00ean gia.<\/li>\n<\/ul>\n

    Vi\u1ec7c ti\u1ebfp theo b\u1ea1n ph\u1ea3i l\u00e0m \u0111\u00f3 l\u00e0 ho\u00e0n th\u00e0nh n\u1ed9i dung cho b\u00e0i vi\u1ebft. Khi l\u00e0m vi\u1ec7c n\u00e0y, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n c\u00f3 t\u1ea7m nh\u00ecn bao qu\u00e1t v\u00e0 cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin nh\u1eb1m khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 h\u1eefu \u00edch v\u00e0 \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/p>\n

    4. N\u1ed9i dung c\u1ea7n t\u01b0\u01a1ng x\u1ee9ng v\u1edbi qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/h2>\n

    Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng n\u00eau l\u00ean h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

    M\u1ed7i kh\u00e1ch h\u00e0ng th\u01b0\u1eddng tr\u1ea3i qua 3 b\u01b0\u1edbc ch\u00ednh: Awareness (Nh\u1eadn th\u1ee9c), Research (Nghi\u00ean c\u1ee9u) v\u00e0 Selection (Ch\u1ecdn l\u1ef1a).<\/p>\n

    \"buyingstage.png\"<\/p>\n

    Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u01b0\u1eddng g\u1eb7p<\/p>\n<\/div>\n

    B\u01b0\u1edbc nh\u1eadn th\u1ee9c l\u00e0 khi kh\u00e1ch h\u00e0ng nh\u1eadn ra r\u1eb1ng h\u1ecd c\u1ea7n \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5. Tuy nhi\u00ean, \u1edf b\u01b0\u1edbc n\u00e0y, h\u1ecd ch\u01b0a ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c lo\u1ea1i s\u1ea3n ph\u1ea9m h\u1ecd mu\u1ed1n mua l\u00e0 g\u00ec. V\u00ed d\u1ee5 nh\u01b0, m\u1ed9t ph\u1ee5 n\u1eef \u0111\u1ee9ng tu\u1ed5i v\u1eeba b\u1ecb h\u1ecfng m\u1ea5t chi\u1ebfc l\u00f2 vi s\u00f3ng v\u00e0 b\u00e0 c\u1ea7n mua m\u1ed9t c\u00e1i m\u1edbi. Tuy nhi\u00ean, b\u00e0 ch\u01b0a bi\u1ebft \u0111\u01b0\u1ee3c nh\u00e3n hi\u1ec7u hay m\u1eabu n\u00e0o b\u00e0 n\u00ean l\u1ef1a ch\u1ecdn.<\/p>\n

    Trong b\u01b0\u1edbc nghi\u00ean c\u1ee9u, kh\u00e1ch h\u00e0ng c\u1ed1 g\u1eafng t\u00ecm cho ra m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a b\u1ea3n th\u00e2n. Trong tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u1edf tr\u00ean, c\u00f3 th\u1ec3 b\u00e0 s\u1ebd t\u00ecm m\u1ed9t chi\u1ebfc l\u00f2 vi s\u00f3ng gi\u00e1 r\u1ebb nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng. V\u00ec th\u1ebf, b\u00e0 v\u00e0o m\u1ea1ng \u0111\u1ec3 t\u00ecm m\u1ed9t chi\u1ebfc l\u00f2 vi s\u00f3ng t\u1ed1t m\u00e0 r\u1ebb.<\/p>\n

    Trong b\u01b0\u1edbc mua h\u00e0ng, kh\u00e1ch h\u00e0ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 mua s\u1ea3n ph\u1ea9m.<\/p>\n

    N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ebft n\u1ed9i dung \u2013 b\u00e1n s\u1ea3n ph\u1ea9m, b\u1ea1n s\u1ebd t\u1ea1o ra nh\u1eefng n\u1ed9i dung ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf b\u01b0\u1edbc nghi\u00ean c\u1ee9u. B\u1ea1n s\u1ebd c\u1ea7n cung c\u1ea5p th\u00eam th\u00f4ng tin \u0111\u1ec3 gi\u00fap cho nh\u1eefng v\u1ecb kh\u00e1ch gh\u00e9 th\u0103m website nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 s\u1ea3n ph\u1ea9m \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n

    N\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ea7n d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng t\u1eeb b\u01b0\u1edbc nh\u1eadn th\u1ee9c cho t\u1edbi b\u01b0\u1edbc mua s\u1eafm. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n t\u1ea1o ra nh\u1eefng n\u1ed9i dung t\u01b0\u01a1ng \u0111\u1ed1i d\u00e0i (t\u1eeb 1000 t\u1edbi 3500 t\u1eeb l\u00e0 t\u1ed1t nh\u1ea5t). N\u00f3 s\u1ebd gi\u00fap b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 cho h\u1ecd th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

    5. Khi\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n d\u1ec5 theo d\u00f5i h\u01a1n<\/h2>\n

    C\u00f3 m\u1ed9t \u0111i\u1ec1u b\u1ea1n c\u1ea7n ph\u1ea3i l\u01b0u \u00fd trong vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung cho blog \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc th\u01b0\u1eddng s\u1ebd kh\u00f4ng \u0111\u1ecdc h\u1ebft nh\u1eefng g\u00ec b\u1ea1n vi\u1ebft, h\u1ecd ch\u1ec9 l\u01b0\u1edbt qua m\u00e0 th\u00f4i. Cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Chartbeat \u0111\u00e3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3:<\/p>\n

      \n
    • M\u1ed9t s\u1ed1 kh\u00e1ch kh\u00f4ng d\u00f9ng \u0111\u1ebfn thanh cu\u1ed9n<\/li>\n
    • Ph\u1ea7n l\u1edbn \u0111\u1ecdc kho\u1ea3ng 50%<\/li>\n
    • N\u1ed9i dung tr\u00ean video v\u00e0 \u1ea3nh lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ecdc h\u1ebft<\/li>\n<\/ul>\n

      H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n d\u00f9 c\u00f3 \u0111\u1ecdc l\u01b0\u1edbt qua v\u1eabn \u0111\u1ee7 \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c \u00fd ch\u00ednh.<\/p>\n

      M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng ch\u1ec9 t\u1eadp trung trong kho\u1ea3ng th\u1eddi gian ng\u1eafn, b\u1edfi v\u1eady b\u1ea1n c\u1ea7n l\u00e0m cho n\u1ed9i dung tr\u1edf n\u00ean d\u1ec5 theo d\u00f5i nh\u1ea5t c\u00f3 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch gi\u00fap b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y:<\/p>\n

        \n
      • Khi\u1ebfn b\u00e0i \u0111\u0103ng tr\u1edf n\u00ean d\u1ec5 \u0111\u1ecdc b\u1eb1ng c\u00e1ch d\u00f9ng m\u1ed7i m\u1ed9t \u0111o\u1ea1n th\u1ec3 hi\u1ec7n m\u1ed9t n\u1ed9i dung v\u00e0 \u0111\u01b0\u1ee3c c\u00e1ch ra b\u1edfi nh\u1eefng kho\u1ea3ng tr\u1eafng. Nh\u1eefng \u0111o\u1ea1n n\u00e0y ch\u1ec9 n\u00ean k\u00e9o d\u00e0i t\u1eeb 3 t\u1edbi 4 c\u00e2u.<\/li>\n
      • S\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5 \u0111\u1ec3 ph\u00e2n chia n\u1ed9i dung<\/li>\n
      • S\u1eed d\u1ee5ng c\u00e1c g\u1ea1ch \u0111\u1ea7u d\u00f2ng (c\u00f3 nhi\u1ec1u lo\u1ea1i \u0111\u1ec3 b\u1ea1n ch\u1ecdn).<\/li>\n
      • Li\u00ean k\u1ebft t\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u0169 \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem \u1edf l\u1ea1i l\u00e2u h\u01a1n v\u1edbi b\u1ea1n.<\/li>\n
      • G\u00e2y \u1ea5n t\u01b0\u1ee3ng b\u1eb1ng c\u00e1ch b\u00f4i \u0111en nh\u1eefng \u00fd quan tr\u1ecdng trong b\u00e0i.<\/li>\n
      • S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh minh h\u1ecda<\/li>\n
      • Th\u00eam CTA (Call to action: L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng)<\/li>\n<\/ul>\n

        6. Th\u00eam CTA<\/h2>\n

        CTA l\u00e0 c\u1ea7n thi\u1ebft trong m\u1ed7i b\u00e0i blog c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1ea5n m\u1ea1nh h\u00e0nh \u0111\u1ed9ng n\u00e0o b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c hi\u1ec7n sau khi \u0111\u1ecdc xong.<\/p>\n

        CTA t\u1ed1t s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. Tuy nhi\u00ean, b\u1ea1n v\u1eabn c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng CTA s\u1ebd kh\u00f4ng l\u00e0m phi\u1ec1n ng\u01b0\u1eddi \u0111\u1ecdc. \u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem blog th\u00e0nh ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m.<\/p>\n

        \"call-to-action\"<\/p>\n

        C\u00e1c m\u1eabu CTA th\u01b0\u1eddng g\u1eb7p<\/p>\n<\/div>\n

        7. Lo\u1ea1i b\u1ecf c\u00e1c y\u1ebfu t\u1ed1 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc b\u1ecb xao l\u00e3ng<\/h2>\n

        V\u00ec m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem blog th\u00e0nh ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m, b\u1ea1n c\u1ea7n ch\u1ec9 t\u1eadp trung v\u00e0o duy nh\u1ea5t \u0111i\u1ec3m n\u00e0y v\u00e0 kh\u00f4ng n\u00ean \u0111\u1ec3 b\u1ea5t c\u1ee9 y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m \u1ea3nh h\u01b0\u1edfng. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng kh\u00f4ng \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 l\u00e0m l\u1ec7ch h\u01b0\u1edbng ng\u01b0\u1eddi \u0111\u1ecdc ra kh\u1ecfi m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n.<\/p>\n

        Th\u1ee9 nh\u1ea5t, \u0111\u1eebng \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn b\u1edfi n\u00f3 s\u1ebd khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y r\u1ed1i. B\u1ea1n c\u00e0ng \u0111\u01b0a ra \u00edt l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n s\u1ebd c\u00e0ng d\u1ec5 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd.<\/p>\n

        Th\u1ee9 hai, kh\u00f4ng b\u1eaft kh\u00e1ch h\u00e0ng \u0111i\u1ec1n qu\u00e1 nhi\u1ec1u th\u00f4ng tin. C\u00e0ng nhi\u1ec1u th\u00f4ng tin b\u1ea1n y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh (t\u00ean, \u0111\u1ecba ch\u1ec9, email, gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, \u2026), c\u00e0ng \u00edt kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd ho\u00e0n th\u00e0nh. Do \u0111\u00f3, b\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u01a1n gi\u1ea3n y\u00eau c\u1ea7u h\u1ecd \u0111i\u1ec1n email v\u00e0 \u0111\u1ec3 l\u1ea1i m\u1ed9t v\u00e0i th\u00f4ng tin li\u00ean quan.<\/p>\n

        8. Th\u00eam ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/h2>\n

        Ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n r\u1eb1ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

        Tuy nhi\u00ean, b\u1ea1n c\u1ea7n c\u1ea9n th\u1eadn. \u0110\u1eebng bao gi\u1edd t\u1ea1o ra nh\u1eefng ph\u1ea3n h\u1ed3i gi\u1ea3 m\u1ea1o, n\u00f3 s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y m\u1ea5t ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u!<\/p>\n

        B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng \u0111\u00fang v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u?<\/p>\n

        Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi b\u1ea1n \u2013 b\u1ea1n h\u00e3y ngh\u0129 \u0111\u1ebfn h\u1ecd \u0111\u1ea7u ti\u00ean. N\u1ebfu b\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, h\u00e3y kh\u00e9o l\u00e9o khi\u1ebfn h\u1ecd \u0111\u1ec3 l\u1ea1i ph\u1ea3n h\u1ed3i. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng ph\u1ea3n h\u1ed3i n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft ch\u00ednh b\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

        Ngay khi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c ph\u1ea3n h\u1ed3i m\u1edbi, b\u1ea1n h\u00e3y \u0111\u0103ng t\u1ea3i ch\u00fang l\u00ean blog k\u00e8m theo n\u1ed9i dung c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch th\u1eadt tinh t\u1ebf.<\/p>\n

        9. Kh\u00f4ng n\u1eb7ng t\u00ednh b\u00e1n h\u00e0ng<\/h2>\n

        B\u1ea1n h\u00e3y \u0111\u01a1n gi\u1ea3n ch\u1ec9 h\u01b0\u1edbng d\u1eabn h\u1ecd, thay v\u00ec \u00e9p bu\u1ed9c h\u1ecd ph\u1ea3i mua. H\u00e3y ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t ng\u01b0\u1eddi cung c\u1ea5p th\u00f4ng tin gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u01a1n!<\/p>\n

        L\u01b0\u1ee3c b\u1ecf nh\u1eefng l\u1eddi ch\u00e0o h\u00e0ng s\u00e1o r\u1ed7ng trong b\u00e0i vi\u1ebft l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 khi\u1ebfn cho n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng n\u1eb7ng \u0111\u1ecbnh b\u00e1n h\u00e0ng. Khi \u0111\u00e3 c\u00f3 s\u1ef1 tin t\u01b0\u1edfng, kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd quay l\u1ea1i v\u1edbi b\u1ea1n \u0111\u1ec3 mua s\u1eafm khi h\u1ecd \u0111\u00e3 ho\u00e0n to\u00e0n s\u1eb5n s\u00e0ng.<\/p>\n

        10. S\u1eed d\u1ee5ng h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn<\/h2>\n

        H\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn (Webinar) l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng hoi th\u1ea3o tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 n\u00f3i ri\u00eang v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u00e0 ch\u1ee7 \u0111\u1ec1 ph\u1ea3i l\u00e0 nh\u1eefng th\u1ee9 kh\u00e1ch h\u00e0ng \u0111ang r\u1ea5t quan t\u00e2m.<\/p>\n

        \"webinar-image\"<\/p>\n

        H\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u1ecdc th\u00e0nh ng\u01b0\u1eddi mua<\/p>\n<\/div>\n

        V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 trong marketing, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan nh\u01b0 \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c?\u201d, \u201cC\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o\u201d hay ch\u00ednh ngay nh\u01b0 \u201cC\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem Blog th\u00e0nh kh\u00e1ch h\u00e0ng\u201d.<\/p>\n

        \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u01b0u c\u00e1ch n\u00e0y, b\u1ea1n c\u1ea7n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n \u1edf website hay t\u1eb7ng h\u1ecd s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed.<\/p>\n

        K\u1ebft lu\u1eadn<\/h2>\n

        Tr\u00ean \u0111\u00e2y l\u00e0 10 c\u00e1ch gi\u00fap b\u1ea1n \u201ch\u00f4 bi\u1ebfn\u201d nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc blog th\u00e0nh kh\u00e1ch h\u00e0ng. T\u0103ng l\u01b0\u1ee3t truy c\u1eadp blog m\u00e0 kh\u00f4ng t\u1ea1o ra \u0111\u01a1n h\u00e0ng c\u0169ng gi\u1ed1ng nh\u01b0 d\u00e3 tr\u00e0ng xe c\u00e1t v\u1eady \u2013 kh\u00f4ng \u0111em l\u1ea1i \u00edch g\u00ec. S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt n\u00eau tr\u00ean s\u1ebd gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng blog c\u1ee7a m\u00ecnh tri\u1ec7t \u0111\u1ec3 h\u01a1n.<\/p>\n

        Theo\u00a0Business2community<\/i><\/p>\n

        B\u00e0i li\u00ean quan:<\/i><\/p>\n

          \n
        • Call to action t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/li>\n
        • Thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi nh\u1edd ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169<\/li>\n
        • X\u00e2y d\u1ef1ng k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          T\u0103ng l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ebfn blog \u0111\u00e3 kh\u00f3, chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem blog th\u00e0nh kh\u00e1ch h\u00e0ng l\u1ea1i c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n. Nguy\u00ean nh\u00e2n c\u1ee7a vi\u1ec7c kh\u00f4ng th\u00e0nh c\u00f4ng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u1ecdc th\u00e0nh ng\u01b0\u1eddi mua l\u00e0 do n\u1ed9i dung c\u1ee7a b\u1ea1n thi\u1ebfu nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc quy\u1ebft \u0111\u1ecbnh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56351"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56351"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56351\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}