{"id":56357,"date":"2023-12-20T17:48:40","date_gmt":"2023-12-20T10:48:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-noi-dung-tu-a-den-z.html"},"modified":"2023-12-20T17:48:40","modified_gmt":"2023-12-20T10:48:40","slug":"chien-luoc-noi-dung-tu-a-den-z","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-noi-dung-tu-a-den-z.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1eeb A \u0111\u1ebfn Z"},"content":{"rendered":"
Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung (Content Marketing Strategy) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o. M\u1ed9t k\u1ebf ho\u1ea1ch marketing t\u1ed5ng qu\u00e1t mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng kh\u00f4ng th\u1ec3 thi\u1ebfu vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung \u0111\u1ec3 truy\u1ec1n th\u00f4ng qua c\u00e1c k\u00eanh. N\u1ed9i dung chu\u1ea9n th\u00f4i ch\u01b0a \u0111\u1ee7, b\u1ea1n c\u00f2n c\u1ea7n bi\u1ebfn n\u00f3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u00e0 h\u1eefu \u00edch.<\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/h2>\n

N\u1ed9i dung xu\u1ea5t s\u1eafc l\u00e0 th\u1ee9 \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho m\u1ed9t m\u1ee5c \u0111\u00edch nh\u1ea5t \u0111\u1ecbnh v\u00e0 \u0111i\u1ec1u \u0111\u00f3 gi\u1ea3i th\u00edch t\u1ea1i sao x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau l\u00e0 vi\u1ec7c \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m tr\u01b0\u1edbc khi ngh\u0129 t\u1edbi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung. Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y bao g\u1ed3m: \u0111\u1ea9y m\u1ea1nh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng, chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng, k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng c\u0169, c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm, \u2026.<\/p>\n

\"contentmarketing\"<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c N\u1ed9i dung \u2013 b\u1ea1n \u0111\u00e3 bi\u1ebft?<\/p>\n<\/div>\n

Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n r\u1ea5t r\u00f5 r\u00e0ng, b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc xem li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u00f3 ph\u1ea3i l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3 hay kh\u00f4ng. B\u1ea1n kh\u00f4ng c\u1ea7n nh\u1ea5t thi\u1ebft ph\u1ea3i cho r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u nh\u1ea5t trong moi ho\u00e0n c\u1ea3nh. V\u00ed d\u1ee5, n\u1ed9i dung c\u00f3 th\u1ec3 \u0111em l\u1ea1i r\u1ea5t \u00edt t\u00e1c d\u1ee5ng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng t\u1ea1i \u0111i\u1ec3m kinh doanh nh\u01b0ng l\u1ea1i l\u00e0 c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Nh\u1eefng ph\u00e2n kh\u00fac kinh doanh kh\u00e1c nhau \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng x\u1ee9ng. B\u1edfi v\u1eady, b\u1ea1n s\u1ebd c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng n\u1ed9i dung \u0111\u00fang ng\u01b0\u1eddi \u2013 \u0111\u00fang ch\u1ed7 \u2013 \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n

Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/h2>\n

\u201cBi\u1ebft ng\u01b0\u1eddi bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d. Vi\u1ec7c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng nhi\u1ec1u c\u00e1ch kh\u00e1c nhau: ki\u1ec3m tra nh\u1eefng \u0111\u1ecba ch\u1ec9 h\u1ecd th\u01b0\u1eddng xuy\u00ean gh\u00e9 th\u0103m, n\u1ed9i dung h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i h\u1ecd th\u01b0\u1eddng xuy\u00ean chia s\u1ebb n\u1ed9i dung. Google Demographics and Interests l\u00e0 k\u00eanh tr\u1ee3 gi\u00fap \u0111\u1eafc l\u1ef1c \u0111\u1ec3 bi\u1ebft lo\u1ea1i website kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m v\u00e0 t\u01b0\u01a1ng t\u00e1c hay qua c\u00e1ch ch\u00fa \u00fd theo d\u00f5i c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u0169ng s\u1ebd th\u1ea5u hi\u1ec3u ph\u1ea7n n\u00e0o kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

\"customer\"<\/p>\n

Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 vi\u1ec7c b\u1ea1n lu\u00f4n lu\u00f4n ph\u1ea3i l\u00e0m<\/p>\n<\/div>\n

B\u1ea1n h\u00e3y truy c\u1eadp Google Analytics \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem nh\u1eefng n\u00f4i dung n\u00e0o \u0111ang t\u1ea1o ra \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. Nh\u1ea5p chu\u1ed9t v\u00e0o Behavior > Site Content > Content Drilldown<\/i>. \u0110\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u, l\u1ef1a ch\u1ecdn qua c\u00e1c c\u00e1ch s\u1eafp x\u1ebfp nh\u01b0 Average Time on Page (Th\u1eddi gian xem trung b\u00ecnh)<\/em>, Bounce Rate (t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp \u0111\u00e3 v\u00e0o trang web v\u00e0 r\u1eddi kh\u1ecfi trang web ngay sau \u0111\u00f3 thay v\u00ec ti\u1ebfp t\u1ee5c xem c\u00e1c trang kh\u00e1c trong c\u00f9ng m\u1ed9t website) <\/em>v\u00e0 Pageviews (l\u01b0\u1ee3t xem trang)<\/em>. V\u1edbi l\u01b0\u1ee3ng th\u00f4ng tin n\u00e0y, b\u1ea1n s\u1ebd t\u1ea1o ra n\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng h\u01a1n l\u00e0 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ecdc. M\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n s\u1ebd bao g\u1ed3m: t\u0103ng th\u1eddi gian xem trung b\u00ecnh, gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp \u0111\u00e3 v\u00e0o trang web v\u00e0 r\u1eddi kh\u1ecfi trang web ngay sau \u0111\u00f3 v\u00e0 t\u0103ng l\u01b0\u1ee3t xem trang.<\/p>\n

T\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/h2>\n

N\u1ed9i dung b\u1ea1n t\u1ea1o ra kh\u00f4ng ph\u1ea3i bao gi\u1edd c\u0169ng hi\u1ec7n di\u1ec7n \u1edf tr\u00ean Internet n\u1ebfu kh\u00f4ng cung c\u1ea5p gi\u00e1 tr\u1ecb g\u00ec cho ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng nh\u00ecn th\u1ea5y 99% nh\u1eefng n\u1ed9i dung k\u00e9m \u1ee9u \u00edch n\u00e0y tr\u1eeb phi n\u00f3 hi\u1ec7n l\u00ean \u1edf ph\u1ea7n top c\u1ee7a SERPs (SERPs l\u00e0 thu\u1eadt ng\u1eef vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Search Engine Results Page d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng trang k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm (Google, Yahoo, Bing\u2026) tr\u1ea3 v\u1ec1 khi m\u1ed9t ai \u0111\u00f3 th\u1ef1c hi\u1ec7n m\u1ed9t truy v\u1ea5n t\u00ecm ki\u1ebfm t\u1edbi c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm n\u00e0y).<\/p>\n

\u0110\u1ec3 tr\u00e1nh vi\u1ec7c n\u1ed9i dung c\u1ee7a b\u1ea1n b\u1ecb Internet \u201cb\u1ecf qu\u00ean\u201d, b\u1ea1n c\u1ea7n t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00f3 t\u00ednh ri\u00eang bi\u1ec7t, tr\u00e1nh sao ch\u00e9p t\u1eeb c\u00e1c trang kh\u00e1c v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

\"Marketing<\/p>\n

B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a m\u00ecnh<\/p>\n<\/div>\n

B\u1ea1n c\u00e0ng t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, c\u01a1 h\u1ed9i kh\u00e1ch h\u00e0ng ghi d\u1ea5u b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi \u0111i ti\u00ean phong cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u00e0ng t\u0103ng cao. Nh\u01b0 th\u1ebf, b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd c\u1ea7n, h\u1ecd s\u1ebd \u0111\u1ec1u ngh\u0129 t\u1edbi b\u1ea1n tr\u01b0\u1edbc nh\u1ea5t.<\/p>\n

\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3<\/h2>\n

\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 cho nh\u1eefng n\u1ed7 l\u1ef1c trong chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ho\u00e0n h\u1ea3o trong t\u01b0\u01a1ng lai. B\u1ea1n c\u1ea7n t\u00ecm c\u00e1ch l\u1ea5y \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng bi\u1ec3u m\u1eabu ng\u1eafn g\u1ecdn hay m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t ng\u1eafn. Vi\u1ec7c kh\u00e1ch h\u00e0ng th\u00edch hay kh\u00f4ng th\u00edch v\u00e0 l\u00fd do t\u1ea1i sao ph\u1ea3i n\u1eb1m trong b\u1ea3n \u0111o l\u01b0\u1eddng c\u1ee7a b\u1ea1n. Google Analytics l\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 cho n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n

L\u1eafng nghe kh\u00e1ch h\u00e0ng<\/h2>\n

Nh\u1eefng c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng k\u1ec3 tr\u00ean s\u1ebd \u0111em \u0111\u1ebfn nh\u1eefng con s\u1ed1 th\u1ed1ng k\u00ea v\u1ec1 hi\u1ec7u qu\u1ea3 n\u1ed9i dung c\u1ee7a b\u1ea1n. C\u00e2u h\u1ecfi \u0111\u1eb7t ra \u1edf \u0111\u00e2y l\u00e0, li\u1ec7u nh\u1eefng con s\u1ed1 n\u00e0y \u0111\u00e3 \u0111em l\u1ea1i m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 ho\u00e0n h\u1ea3o v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n hay ch\u01b0a? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 ch\u01b0a, b\u1ea1n c\u00f2n c\u1ea7n l\u1eafng nghe kh\u00e1ch h\u00e0ng n\u1eefa.<\/p>\n

Kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c bi\u1ebft r\u1eb1ng b\u1ea1n c\u1ea7u th\u1ecb v\u00e0 lu\u00f4n s\u1eb5n l\u00f2ng l\u1eafng nghe h\u1ecd tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i. B\u1ea1n c\u0169ng \u0111\u1eebng qu\u00ean kh\u00e9o l\u00e9o l\u1ea5y ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u1ec1 xu\u1ea5t t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng nh\u00e2n vi\u00ean c\u0169ng c\u1ea7n n\u00e2ng cao s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng. B\u1ea1n h\u00e3y xem x\u00e9t ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 xem m\u00ecnh \u0111\u00e3 l\u00e0m t\u1ed1t v\u00e0 ch\u01b0a t\u1ed1t \u1edf ph\u1ea7n n\u00e0o \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111\u01b0a ra gi\u1ea3i ph\u00e1p.<\/p>\n

\"Customer-Segmentation\"<\/p>\n

B\u1ea1n \u0111\u00e3 l\u1eafng nghe kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ch\u01b0a?<\/p>\n<\/div>\n

M\u1edf r\u1ed9ng ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng<\/h2>\n

Nh\u1eefng \u0111\u1ea7u m\u1ee5c k\u1ec3 tr\u00ean m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung. Mu\u1ed1n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ho\u1ea3n h\u1ea3o, b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m cho n\u1ed9i dung c\u1ee7a m\u00ecnh ph\u1ee7 s\u00f3ng r\u1ed9ng kh\u1eafp. \u0110\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111\u1ecba ch\u1ec9 tr\u1ef1c tuy\u1ebfn m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng v\u00e0 \u0111\u0103ng t\u1ea3i n\u1ed9i dung l\u00ean c\u00e1c k\u00eanh \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ed1i h\u1ee3p c\u00f9ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eb1m \u0111\u01b0a c\u00e1c n\u1ed9i dung \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

T\u1ea1m k\u1ebft<\/h2>\n

T\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u1ed9t c\u00e1ch kh\u00f4ng ng\u1edd. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n ph\u1ed1i h\u1ee3p nhi\u1ec1u k\u00eanh kh\u00e1c nhau, huy \u0111\u1ed9ng ngu\u1ed3n l\u1ef1c v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng ngh\u1ec9 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

B\u00e0i li\u00ean quan:<\/i><\/p>\n

    \n
  • [Infographic] \u2013 Ch\u00e2n dung m\u1ed9t Content Marketer<\/i><\/i><\/li>\n
  • B\u00ed quy\u1ebft t\u1ea1o \u201chi\u1ec7u \u1ee9ng lan truy\u1ec1n\u201d cho Content Marketing<\/i><\/li>\n
  • Content Marketing \u2013 Chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft y\u1ebfu cho m\u1ecdi doanh nghi\u1ec7p<\/i><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung (Content Marketing Strategy) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o. M\u1ed9t k\u1ebf ho\u1ea1ch marketing t\u1ed5ng qu\u00e1t mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng kh\u00f4ng th\u1ec3 thi\u1ebfu vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung \u0111\u1ec3 truy\u1ec1n th\u00f4ng qua c\u00e1c k\u00eanh. N\u1ed9i dung chu\u1ea9n th\u00f4i ch\u01b0a \u0111\u1ee7, b\u1ea1n c\u00f2n c\u1ea7n bi\u1ebfn […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56357"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56357"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56357\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}