{"id":56368,"date":"2023-12-20T17:52:54","date_gmt":"2023-12-20T10:52:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/toi-uu-bieu-mau-thu-thap-thong-tin-khach-hang.html"},"modified":"2023-12-20T17:52:54","modified_gmt":"2023-12-20T10:52:54","slug":"toi-uu-bieu-mau-thu-thap-thong-tin-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/toi-uu-bieu-mau-thu-thap-thong-tin-khach-hang.html","title":{"rendered":"T\u1ed1i \u01b0u bi\u1ec3u m\u1eabu thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
Bi\u1ec3u m\u1eabu (form) thu th\u1eadp th\u00f4ng tin l\u00e0 ch\u00eca kh\u00f3a cho Landing Page, m\u1ed9t Landing Page mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 th\u00ec kh\u00f4ng th\u1ec3 n\u00e0o thi\u1ebfu \u0111\u01b0\u1ee3c bi\u1ec3u m\u1eabu ch\u1ea5t l\u01b0\u1ee3ng. Tham kh\u1ea3o nh\u1eefng g\u1ee3i \u00fd c\u1ee7a Subiz \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a bi\u1ec3u m\u1eabu n\u00e0y trong Ph\u1ea7n 4<\/em> c\u1ee7a chu\u1ed7i b\u00e0i B\u00ed k\u00edp \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em>.<\/p>\n
\"landing-page\"<\/p>\n

T\u1ed1i \u01b0u h\u00f3a bi\u1ec3u m\u1eabu \u2013 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng c\u1ee7a Landing Page<\/p>\n<\/div>\n

Bi\u1ec3u m\u1eabu ch\u1ec9 ph\u00e1t huy l\u1ee3i \u00edch t\u1ed1i \u0111a khi gi\u00fap\u00a0cho m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n hay \u0111\u0103ng k\u00fd theo d\u00f5i web c\u1ee7a b\u1ea1n ho\u1eb7c t\u1ea3i v\u1ec1 \u01b0u \u0111\u00e3i. Nh\u1eefng b\u00ed k\u00edp nh\u1ecf d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a bi\u1ec3u m\u1eabu cho Landing Page.<\/p>\n

Ch\u1ecdn \u0111\u1ed9 d\u00e0i ph\u00f9 h\u1ee3p cho bi\u1ec3u m\u1eabu.<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd t\u1ef1 h\u1ecfi: \u201cLi\u1ec7u m\u1ed9t bi\u1ec3u m\u1eabu, b\u1ea1n y\u00eau c\u1ea7u kh\u00e1ch gh\u00e9 th\u0103m khai b\u00e1o bao nhi\u00eau th\u00f4ng tin l\u00e0 v\u1eeba \u0111\u1ee7?\u201d. Kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi tuy\u1ec7t \u0111\u1ed1i ch\u00ednh x\u00e1c n\u00e0o cho c\u00e2u h\u1ecfi n\u00e0o c\u1ee7a b\u1ea1n, tuy nhi\u00ean s\u1ef1 c\u00e2n b\u1eb1ng t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n ch\u1ec9 thu th\u1eadp nh\u1eefng th\u00f4ng tin b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n.<\/p>\n

\"landing-page-form\"<\/p>\n

Bao nhi\u00eau \u0111\u1ea7u m\u1ee5c l\u00e0 \u0111\u1ee7 cho m\u1ed9t bi\u1ec3u m\u1eabu?<\/p>\n<\/div>\n

C\u00e0ng \u00edt \u0111\u1ea7u m\u1ee5c b\u1ea1n li\u1ec7t k\u00ea trong bi\u1ec3u m\u1eabu, c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y l\u00e0 b\u1edfi v\u1edbi m\u1ed7i \u0111\u1ea7u m\u1ee5c b\u1ea1n t\u1ea1o ra trong bi\u1ec3u m\u1eabu, b\u1ea1n s\u1ebd khi\u1ebfn cho kh\u00e1ch gh\u00e9 th\u0103m c\u1ea3m th\u1ea5y ph\u1ea3i l\u00e0m th\u00eam nhi\u1ec1u vi\u1ec7c, t\u1eeb \u0111\u00f3 gi\u1ea3m b\u1edbt t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

M\u1ed9t bi\u1ec3u m\u1eabu d\u00e0i t\u1ea1o \u1ea5n t\u01b0\u1ee3ng c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ea7u m\u1ee5c c\u1ea7n ho\u00e0n th\u00e0nh, \u0111\u00f4i khi s\u1ebd khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch gh\u00e9 th\u0103m mu\u1ed1n tr\u00e1nh n\u00e9. Nh\u01b0ng m\u1eb7t kh\u00e1c, nhi\u1ec1u \u0111\u1ea7u m\u1ee5c b\u1ea1n y\u00eau c\u1ea7u ho\u00e0n th\u00e0nh l\u1ea1i gi\u00fap cho ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng tin kh\u00e1ch h\u00e0ng b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

\u201cSubmit\u201d hay \u201cKh\u00f4ng Submit\u201d?<\/h2>\n

\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi ph\u1ea7n l\u1edbn nh\u01b0\u1ee1ng ng\u01b0\u1eddi kh\u00e1ch gh\u00e9 th\u0103m Landing Page c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1eb7t ra. M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a bi\u1ec3u m\u1eabu r\u1ea5t \u0111\u01a1n gi\u1ea3n: KH\u00d4NG s\u1eed d\u1ee5ng t\u1eeb m\u1eb7c \u0111\u1ecbnh mang t\u00ean \u201cSubmit\u201d.<\/p>\n

\"submit-button\"<\/p>\n

H\u00e3y nh\u1edb: \u0110\u1eeaNG d\u00f9ng t\u1eeb \u201cSubmit\u201d<\/p>\n<\/div>\n

Kh\u00f4ng ai mu\u1ed1n \u201cSubmit\u201d b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec. Thay v\u00e0o \u0111\u00f3, b\u1ea1n h\u00e3y nh\u1ea5n m\u1ea1nh v\u00e0o l\u1ee3i \u00edch c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111i\u1ec1n bi\u1ec3u m\u1eabu c\u1ee7a h\u1ecd.\u00a0V\u00ed d\u1ee5, n\u1ebfu bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea3i v\u1ec1 m\u1ed9t b\u1ed9 kit, n\u00fat Submit n\u00ean ch\u1ee9a c\u00e1c c\u1ee5m t\u1eeb nh\u01b0 sau \u201cNh\u1eadn\u00a0ngay v\u1ec1 b\u1ed9 kit c\u1ee7a b\u1ea1n\u201d. C\u00e1c v\u00ed d\u1ee5 kh\u00e1c c\u00f3 th\u1ec3 l\u00e0 \u201cT\u1ea3i v\u1ec1 b\u1ed9 t\u00e0i li\u1ec7u\u201d hay \u201cNh\u1eadn ebook mi\u1ec5n ph\u00ed\u201d.<\/p>\n

M\u1ed9t l\u01b0u \u00fd c\u0169ng r\u1ea5t h\u1eefu \u00edch, \u0111\u00f3 l\u00e0 h\u00e3y l\u00e0m cho n\u00fat Submit c\u00f3 \u0111\u1ed9 l\u1edbn, in \u0111\u1eadm v\u00e0 nhi\u1ec1u m\u00e0u s\u1eafc. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 tr\u00f4ng th\u1eadt gi\u1ed1ng v\u1edbi m\u1ed9t n\u00fat nh\u1ea5n (b\u1ea1n c\u00f3 th\u1ec3 th\u00eam t\u1eeb: \u201cClickable\u201d\/ \u201cNh\u1ea5n v\u00e0o \u0111\u00e2y\u201d \u0111\u1ec3 kh\u00e1ch gh\u00e9 th\u0103m kh\u00f4ng ai kh\u00f4ng bi\u1ebft).<\/p>\n

Gi\u1ea3m b\u1edbt s\u1ef1 lo l\u1eafng b\u1eb1ng c\u00e1c ch\u1ee9ng c\u1ee9 c\u1ee5 th\u1ec3<\/h2>\n

G\u1ea7n \u0111\u00e2y, m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng \u00edt khai b\u00e1o th\u00f4ng tin c\u1ee7a m\u00ecnh cho ng\u01b0\u1eddi kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a tin nh\u1eafn r\u00e1c hay th\u01b0 r\u00e1c.\u00a0C\u00f3 m\u1ed9t v\u00e0i y\u1ebfu t\u1ed1 kh\u00e1c nhau b\u1ea1n n\u00ean th\u00eam v\u00e0o bi\u1ec3u m\u1eabu ho\u1eb7c Landing Page \u0111\u1ec3 gi\u1ea3m b\u1edbt s\u1ef1 b\u1ea5t an c\u1ee7a kh\u00e1ch h\u00e0ng khi khai b\u00e1o th\u00f4ng tin c\u00e1 nh\u00e2n:<\/p>\n

    \n
  • Th\u00eam ph\u1ea7n tin nh\u1eafn ri\u00eang t\u01b0 (ho\u1eb7c li\u00ean k\u1ebft t\u1edbi ch\u00ednh s\u00e1ch ri\u00eang t\u01b0 c\u1ee7a b\u1ea1n)<\/strong>: Nh\u1ea5n m\u1ea1nh email c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng b\u1ecb ph\u00e1t t\u00e1n hay d\u00f9ng cho c\u00e1c m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i.<\/li>\n
  • N\u1ebfu bi\u1ec3u m\u1eabu y\u00eau c\u1ea7u cung c\u1ea5p nh\u1eefng th\u00f4ng tin quan tr\u1ecdng:<\/strong>\u00a0H\u00e3y ch\u00e8n th\u00eam d\u1ea5u an to\u00e0n ho\u1eb7c c\u00e1c gi\u1ea5y ch\u1ee9ng nh\u1eadn \u0111\u1ec3 t\u1ea1o \u0111\u1ed9 tin t\u01b0\u1edfng v\u00e0 c\u1ea3m gi\u00e1c an to\u00e0n cho kh\u00e1ch gh\u00e9 th\u0103m c\u1ee7a b\u1ea1n.\n
    \"bo-cong-thuong\"<\/p>\n

    Ch\u1ee9ng nh\u1eadn gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m h\u01a1n<\/p>\n<\/div>\n<\/li>\n

  • Th\u00eam\u00a0ph\u1ea3n h\u1ed3i\u00a0hay huy hi\u1ec7u kh\u00e1ch h\u00e0ng<\/strong>: l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t t\u1ed1t \u0111\u1ec3 nh\u1ea5n m\u1ea1nh nh\u1eefng b\u1eb1ng ch\u1ee9ng \u0111\u01b0\u1ee3c x\u00e3 h\u1ed9i c\u00f4ng nh\u1eadn. V\u00ed d\u1ee5, n\u1ebfu \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n l\u00e0 v\u1ec1 vi\u1ec7c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed, \u00a0b\u1ea1n n\u00ean th\u00eam m\u1ed9t v\u00e0i ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng t\u1eeb s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n

    Khi\u1ebfn bi\u1ec3u m\u1eabu tr\u1edf n\u00ean ng\u1eafn h\u01a1n<\/h2>\n

    \u0110\u00f4i khi, m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n \u0111i\u1ec1n bi\u1ec3u m\u1eabu v\u00ec n\u00f3 \u201ctr\u00f4ng c\u00f3 v\u1ebb\u201d d\u00e0i v\u00e0 t\u1ed1n th\u1eddi gian. N\u1ebfu bi\u1ec3u m\u1eabu \u0111\u00f2i h\u1ecfi nhi\u1ec1u \u0111\u1ea7u m\u1ee5c, h\u00e3y c\u1ed1 g\u1eafng l\u00e0m cho n\u00f3 tr\u1edf n\u00ean ng\u1eafn h\u01a1n b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1ch tr\u00ecnh b\u00e0y.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c \u0111\u1ea7u m\u1ee5c ho\u1eb7c x\u1ebfp th\u1eb3ng c\u00e1c ti\u00eau \u0111\u1ec1 v\u1ec1 b\u00ean tr\u00e1i m\u1ed7i \u0111\u1ea7u m\u1ee5c thay v\u00ec b\u00ean tr\u00ean \u0111\u1ec3 bi\u1ec3u m\u1eabu tr\u1edf n\u00ean ng\u1eafn h\u01a1n. N\u1ebfu bi\u1ec3u m\u1eabu chi\u1ebfm \u00edt di\u1ec7n t\u00edch h\u01a1n trong Landing Page, n\u00f3 s\u1ebd t\u1ea1o c\u1ea3m gi\u00e1c b\u1ea1n h\u1ecfi \u00edt h\u01a1n.<\/p>\n

    C\u00e1c ph\u1ea7n tr\u01b0\u1edbc trong c\u00f9ng ch\u1ee7 \u0111\u1ec1:<\/p>\n

      \n
    • Ph\u1ea7n 1:\u00a0T\u1ea1o \u01b0u \u0111\u00e3i khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i<\/em><\/li>\n
    • Ph\u1ea7n 2:\u00a0T\u1ea1o hi\u1ec7u \u1ee9ng K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/li>\n
    • Ph\u1ea7n 3:\u00a0Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua Landing Page<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Bi\u1ec3u m\u1eabu (form) thu th\u1eadp th\u00f4ng tin l\u00e0 ch\u00eca kh\u00f3a cho Landing Page, m\u1ed9t Landing Page mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 th\u00ec kh\u00f4ng th\u1ec3 n\u00e0o thi\u1ebfu \u0111\u01b0\u1ee3c bi\u1ec3u m\u1eabu ch\u1ea5t l\u01b0\u1ee3ng. Tham kh\u1ea3o nh\u1eefng g\u1ee3i \u00fd c\u1ee7a Subiz \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a bi\u1ec3u m\u1eabu n\u00e0y trong Ph\u1ea7n 4 c\u1ee7a chu\u1ed7i b\u00e0i B\u00ed k\u00edp \u0111\u1ec3 thu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56368"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56368"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56368\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}