{"id":56373,"date":"2023-12-20T17:53:49","date_gmt":"2023-12-20T10:53:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xay-dung-chien-luoc-marketing-cheo-kenh-hieu-qua-tren-di-dong.html"},"modified":"2023-12-20T17:53:49","modified_gmt":"2023-12-20T10:53:49","slug":"xay-dung-chien-luoc-marketing-cheo-kenh-hieu-qua-tren-di-dong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xay-dung-chien-luoc-marketing-cheo-kenh-hieu-qua-tren-di-dong.html","title":{"rendered":"X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing ch\u00e9o k\u00eanh hi\u1ec7u qu\u1ea3 tr\u00ean di \u0111\u1ed9ng"},"content":{"rendered":"
\n

\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h2>\n

Cross channel marketing (Marketing\u00a0ch\u00e9o k\u00eanh) hay integrated marketing l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau \u0111\u01b0\u1ee3c x\u00e2u chu\u1ed7i th\u00e0nh h\u1ec7 th\u1ed1ng th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c nhau. Nh\u01b0 vi\u1ec7c b\u1ea1n g\u1eedi \u0111i m\u1ed9t\u00a0email, trong th\u00f4ng \u0111i\u1ec7p n\u00ean k\u00e8m theo link ho\u1eb7c m\u00e3 code \u0111\u01b0a \u0111\u1ebfn c\u00e1c k\u00eanh kh\u00e1c (Facebook, website,\u2026). Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1eeb m\u1ed9t k\u00eanh h\u1ecd ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean \u0111\u1ebfn c\u00e1c k\u00eanh kh\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n h\u01a1n trong k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i g\u1eafn k\u1ebft v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng qua \u201c\u0111\u00fang\u201d k\u00eanh v\u00e0 \u201c\u0111\u00fang\u201d th\u1eddi \u0111i\u1ec3m\u00a0(Theo blog.timeuniversal.vn)<\/em><\/p>\n

\"Marketing<\/p>\n

Marketing ch\u00e9o k\u00eanh (Cross channel marketing)<\/p>\n<\/div>\n

Kh\u00f4ng ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng n\u00e0o tr\u00ean di \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, vi\u1ec7c l\u1eadp ra m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch Marketing chi ti\u1ebft l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ed9 ph\u1eadn Marketing, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f2n c\u1ea7n s\u1ef1 tham gia c\u1ee7a b\u1ed9 ph\u1eadn B\u00e1n h\u00e0ng, K\u1ef9 thu\u1eadt, Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, T\u00e0i ch\u00ednh v\u00e0 Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\u2026<\/p>\n

Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng <\/strong><\/h2>\n

\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean, h\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ng\u01b0\u1eddi gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh c\u1ea7n tri\u1ec3n khai nh\u1eefng ho\u1ea1t \u0111\u1ed9ng g\u00ec, s\u1eed d\u1ee5ng nh\u1eefng k\u00eanh n\u00e0o. Tuy nhi\u00ean, c\u1ea7n lu\u00f4n nh\u1edb r\u1eb1ng: \u0111i\u1ec1u \u0111\u00fang v\u1edbi kh\u00e1ch h\u00e0ng n\u00e0y ch\u01b0a ch\u1eafc \u0111\u00e3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng kh\u00e1c.<\/p>\n

Ch\u1eb3ng h\u1ea1n, m\u1ed9t ph\u1ee5 n\u1eef 34 tu\u1ed5i mua s\u1eafm tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng 3 l\u1ea7n 1 tu\u1ea7n s\u1ebd r\u1ea5t d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o in-app. Trong khi \u0111\u00f3, m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng 54 tu\u1ed5i ch\u1ec9 c\u00e0i 5 \u1ee9ng d\u1ee5ng trong \u0111i\u1ec7n tho\u1ea1i s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng th\u00f4ng b\u00e1o \u0111\u1ea9y (push notifications) khuy\u1ebfn kh\u00edch mua h\u00e0ng.<\/p>\n

1. Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea nh\u00e2n kh\u1ea9u h\u1ecdc, th\u00f3i quen mua h\u00e0ng gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh:<\/h3>\n
    \n
  • \u0110i\u1ec3m ti\u1ebfp c\u1eadn (touch-point) ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/li>\n
  • Nh\u1eefng d\u1ea1ng n\u1ed9i dung (content) c\u1ea7n t\u1ea1o l\u1eadp<\/li>\n
  • Gi\u1ecdng \u0111i\u1ec7u, phong c\u00e1ch ph\u00f9 h\u1ee3p trong tin nh\u1eafn di d\u1ed9ng<\/li>\n
  • N\u01a1i ng\u01b0\u1eddi mua t\u00ecm \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00e0 c\u00e1ch h\u1ecd mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin<\/li>\n<\/ul>\n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm ra nh\u1eefng th\u00f4ng tin n\u00e0y? N\u00ean nh\u1edb b\u1ea1n c\u00f3 b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng. H\u00e3y nghi\u00ean c\u1ee9u c\u00e1c s\u1ed1 li\u1ec7u t\u1eeb h\u1ecd, t\u00ecm ki\u1ebfm th\u00f4ng tin t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00f3, h\u1ee3p t\u00e1c v\u1edbi b\u00ean th\u1ee9 3, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c ph\u1ecfng v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u m\u1edbi. T\u1eadp trung v\u00e0o nh\u1eefng ch\u1ee7 \u0111\u1ec1 sau:<\/p>\n

      \n
    • Th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 kh\u00e1ch h\u00e0ng l\u00ed t\u01b0\u1edfng: Tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, \u0111\u1ecba \u0111i\u1ec3m\u2026.<\/li>\n
    • Ph\u01b0\u01a1ng ti\u1ec7n nh\u1eadn th\u00f4ng tin: \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, tablet hay laptop?<\/li>\n
    • S\u1edf th\u00edch v\u00e0 nguy\u1ec7n vong : H\u1ecd l\u00e0m g\u00ec \u0111\u1ec3 gi\u1ea3i tr\u00ed? H\u1ecd th\u00edch g\u00ec v\u00e0 mu\u1ed1n g\u00ec?<\/li>\n
    • M\u1eb7t h\u00e0ng v\u00e0 c\u1eeda h\u00e0ng \u01b0a th\u00edch: Nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 t\u1eebng mua, v\u00e0 mua \u1edf \u0111\u00e2u<\/li>\n
    • S\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng: Nh\u1eefng \u1ee9ng d\u1ee5ng n\u00e0o hay \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t? \u1ee8ng d\u1ee5ng \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n

      2. Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1eeb khi h\u1ecd c\u00f3 li\u00ean h\u1ec7 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1ea3i qua c\u00e1c giai \u0111o\u1ea1n:<\/h3>\n
        \n
      • Nh\u1eadn th\u1ee9c b\u1ecb \u0111\u1ed9ng: Ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 bi\u1ebft \u0111\u1ebfn c\u00f4ng ty, s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, nh\u01b0ng theo m\u1ed9t c\u00e1ch b\u1ecb \u0111\u00f4ng. Ch\u1eb3ng h\u1ea1n, b\u1ea1n n\u00f3i b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 \u2013 kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eadn th\u1ee9c b\u1ea1n l\u00e0 ai, nh\u01b0ng h\u1ecd ch\u01b0a ti\u1ebfp c\u1eadn v\u00e0 tr\u1ef1c ti\u1ebfp c\u00f3 li\u00ean h\u1ec7 v\u1edbi b\u1ea1n<\/li>\n
      • Ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u: Kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 c\u1ee7a b\u1ea1n v\u00e0 h\u1ecd s\u1ebd ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm. Ch\u1eb3ng h\u1ea1n, ng\u01b0\u1eddi mua mu\u1ed1n mua \u00f4 t\u00f4 v\u00e0 c\u00f4 \u1ea5y s\u1ebd t\u00ecm ki\u1ebfm nh\u1eefng d\u00f2ng \u00f4 t\u00f4 \u0111ang \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n.<\/li>\n
      • Ti\u1ebfn h\u00e0nh mua h\u00e0ng: Kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m t\u1eeb c\u00f4ng ty c\u1ee7a b\u1ea1n<\/li>\n
      • Ph\u1ea3n h\u1ed3i: B\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. Nh\u01b0ng b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f3 th\u1ec3 duy tr\u00ec ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t \u0111\u1ec3 bi\u1ebfn ng\u01b0\u1eddi mua th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/li>\n<\/ul>\n

        X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/strong><\/h2>\n

        Tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n

          \n
        • Hi\u1ec7n nay b\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng g\u00ec tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng?<\/li>\n
        • N\u1ebfu \u0111\u00e3 t\u1eebng th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Mobile Marketing, n\u00f3 c\u00f3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 kh\u1ea3 quan kh\u00f4ng?<\/li>\n
        • M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n khi \u0111\u01b0a Mobile Marketing v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec?<\/li>\n
        • Ai l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n?<\/li>\n
        • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o chi\u1ebfn d\u1ecbch ch\u00e9o k\u00eanh c\u1ee7a b\u1ea1n?<\/li>\n
        • B\u1ea1n \u0111ang s\u1eed d\u1ee5ng nh\u1eefng k\u00eanh n\u00e0o hi\u1ec7n t\u1ea1i?<\/li>\n
        • Th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c b\u1ea1n s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o trong c\u00e1c k\u00eanh n\u00e0y?<\/li>\n
        • B\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng l\u1eafng nghe t\u1eeb k\u00eanh n\u00e0y v\u00e0 ph\u1ea3n h\u1ed3i l\u1ea1i m\u1ed9t k\u00eanh kh\u00e1c kh\u00f4ng?<\/li>\n<\/ul>\n

          X\u00e1c \u0111\u1ecbnh KPI<\/strong><\/h2>\n

          1. T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng<\/h3>\n
            \n
          • S\u1ed1 l\u01b0\u1ee3ng download \u1ee9ng d\u1ee5ng<\/li>\n
          • M\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng<\/li>\n
          • Th\u1eddi gian s\u1eed d\u1ee5ng<\/li>\n
          • M\u1ee9c \u0111\u1ed9 tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh b\u1ea1n x\u00e2y d\u1ef1ng tr\u00ean mobile<\/li>\n
          • \u0110i\u1ec3m kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng<\/li>\n
          • L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c email c\u1ee7a b\u1ea1n tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/li>\n
          • L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/li>\n
          • T\u01b0\u01a1ng t\u00e1c v\u1edbi 1 URL t\u1eeb SMS\/MMS<\/li>\n
          • Opt-in c\u1ee7a ng\u01b0\u1eddi nh\u1eadn<\/li>\n<\/ul>\n
            \"X\u00e1c<\/p>\n

            X\u00e1c \u0111\u1ecbnh t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng tr\u00ean di \u0111\u1ed9ng<\/p>\n<\/div>\n

            2. Th\u00f4ng tin kh\u00e1ch h\u00e0ng, s\u1ed1 \u0111\u01a1n h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/h3>\n
              \n
            • T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng<\/li>\n
            • D\u1eef li\u1ec7u li\u00ean l\u1ea1c thu th\u1eadp \u0111\u01b0\u1ee3c<\/li>\n
            • T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng<\/li>\n
            • S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c<\/li>\n<\/ul>\n

              3. Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/h3>\n
                \n
              • M\u1ee9c \u0111\u1ed9 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/li>\n
              • T\u1ec9 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/li>\n
              • T\u1ec9 l\u1ec7 gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n

                Mobile Marketing trong chi\u1ebfn d\u1ecbch Marketing ch\u00e9o k\u00eanh<\/strong><\/h2>\n

                1. X\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch h\u00e0ng t\u1eeb ch\u00e9o k\u00eanh qua 2 b\u01b0\u1edbc:<\/h3>\n

                \u2013 L\u1eafng nghe:<\/em> S\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng Marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a, l\u1eafng nghe c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c trong 1 k\u00eanh v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c k\u00eanh kh\u00e1c.<\/p>\n

                \u2013 \u0110\u00f2n b\u1ea9y:<\/em> Xem x\u00e9t k\u00eanh \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u01b0a th\u00edch v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng m\u1edf email c\u1ee7a b\u1ea1n khi th\u1ea5y th\u00f4ng b\u00e1o \u0111\u1ea9y. Ho\u1eb7c khi c\u00f3 kh\u00e1ch h\u00e0ng v\u00e0o website ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n, \u201cl\u1eafng nghe\u201d xem h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin g\u00ec v\u00e0 d\u00f9ng\u201d \u0111\u00f2n b\u1ea9y\u201d k\u1ec3 cho nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3 xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

                2. Xem x\u00e9t m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 k\u1ebf ho\u1ea1ch giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng:<\/h3>\n
                  \n
                • Ng\u00e0y 1: \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng<\/li>\n
                • Ng\u00e0y 1: Th\u00f4ng b\u00e1o \u0111\u1ea9y ngay l\u1eadp t\u1ee9c \u0111\u1ec3 g\u1ee3i nh\u1eafc h\u00e0nh \u0111\u1ed9ng<\/li>\n
                • Ng\u00e0y 1: Email c\u1ea3m \u01a1n \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn<\/li>\n
                • Ng\u00e0y 10: Th\u00f4ng b\u00e1o \u0111\u1ea9y g\u1eedi \u0111\u1ebfn thi\u1ebft b\u1ecb di \u0111\u1ed9ng d\u1ef1a v\u00e0o h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/li>\n
                • Ng\u00e0y 15: Website c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t<\/li>\n
                • Ng\u00e0y 30: Email check-in \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn<\/li>\n
                • Ng\u00e0y 35: \u0110\u1ec1 xu\u1ea5t \u1ee9ng d\u1ee5ng m\u1edbi<\/li>\n
                • Ng\u00e0y 45: G\u1eedi email d\u1ef1a tr\u00ean h\u00e0nh vi s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng<\/li>\n
                • Ng\u00e0y 55: Tin nh\u1eafn in-app \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn<\/li>\n
                • Ng\u00e0y 65: Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/li>\n<\/ul>\n

                  Theo Marketo<\/em><\/p>\n

                  B\u00e0i li\u00ean quan: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c Cross channel marketing (Marketing\u00a0ch\u00e9o k\u00eanh) hay integrated marketing l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau \u0111\u01b0\u1ee3c x\u00e2u chu\u1ed7i th\u00e0nh h\u1ec7 th\u1ed1ng th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c nhau. Nh\u01b0 vi\u1ec7c b\u1ea1n g\u1eedi \u0111i m\u1ed9t\u00a0email, trong th\u00f4ng \u0111i\u1ec7p n\u00ean k\u00e8m theo link ho\u1eb7c m\u00e3 code \u0111\u01b0a \u0111\u1ebfn c\u00e1c k\u00eanh kh\u00e1c (Facebook, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56373"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56373"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56373\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}