{"id":56395,"date":"2023-12-20T17:57:59","date_gmt":"2023-12-20T10:57:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-luu-y-de-tiep-thi-dung-doi-tuong.html"},"modified":"2023-12-20T17:57:59","modified_gmt":"2023-12-20T10:57:59","slug":"cac-luu-y-de-tiep-thi-dung-doi-tuong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-luu-y-de-tiep-thi-dung-doi-tuong.html","title":{"rendered":"C\u00e1c l\u01b0u \u00fd \u0111\u1ec3 ti\u1ebfp th\u1ecb \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng"},"content":{"rendered":"<div id=\"test\">Marketing l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn, tuy nhi\u00ean r\u1ea5t nhi\u1ec1u doanh nh\u00e2n v\u00e0 doanh nghi\u1ec7p v\u1eabn c\u00f2n quan ni\u1ec7m r\u1eb1ng marketing l\u00e0 s\u1ef1 l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c, v\u00ec v\u1eady kh\u00f4ng h\u1ec1 ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng t\u00e1c n\u00e0y. V\u00e0 th\u1ef1c t\u1ebf,\u00a0c\u00e1i g\u1ecdi l\u00e0 \u201cl\u00e3ng ph\u00ed\u201d \u0111\u01a1n gi\u1ea3n ch\u1ec9 v\u00ec h\u1ecd \u0111ang l\u00e0m marketing cho nh\u1ea7m ng\u01b0\u1eddi.<\/p>\n<p>Theo c\u00e1c chuy\u00ean gia marketing, m\u1ea5u ch\u1ed1t \u0111\u1ec3 duy tr\u00ec gi\u00e1 tr\u1ecb c\u1ee7a marketing l\u00e0 s\u1eed d\u1ee5ng \u0111\u1ed3ng ti\u1ec1n m\u1ed9t c\u00e1ch kh\u00f4n ngoan v\u1edbi vi\u1ec7c l\u00e0m kh\u1ea3o s\u00e1t \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y, Subiz xin g\u1ee3i \u00fd c\u00e1c m\u1eb9o gi\u00fap c\u00f4ng ty l\u00e0m marketing \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 mang l\u1ea1i t\u1ef7 l\u1ec7 ROI cao:<\/p>\n<h3 id=\"0-1-1-dung-quang-luoi-qua-rong\">1. \u0110\u1eebng \u201cqu\u0103ng l\u01b0\u1edbi\u201d qu\u00e1 r\u1ed9ng<\/h3>\n<p>Trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch ban \u0111\u1ea7u, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng r\u1ea5t mu\u1ed1n ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn n\u01a1i c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng t\u1ea5n c\u00f4ng v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (niche market) s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u.<\/p>\n<div id=\"attachment_6614\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6614 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Niche-market-e1453170956145.png\" alt=\"Niche-market\" width=\"650\" height=\"295\" title=\"Niche-market-e1453170956145\"><\/p>\n<p class=\"wp-caption-text\">T\u1ea5n c\u00f4ng v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u<\/p>\n<\/div>\n<p>Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 mang l\u1ea1i n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho \u0111\u1ea7u ra c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 \u0111\u1eb7t ra nh\u1eefng ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 \u0111\u1ec3 qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n<h3 id=\"0-2-2-dau-tu-vao-nhung-tu-khoa-dai-long-tail\">2. \u0110\u1ea7u t\u01b0 v\u00e0o nh\u1eefng t\u1eeb kh\u00f3a d\u00e0i (long-tail)<\/h3>\n<p>T\u00e2m l\u00fd chung c\u1ee7a c\u00e1c doanh nghi\u1ec7p khi l\u00e0m marketing tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 ch\u1ecdn nh\u1eefng c\u1ee5m t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111\u00e3 t\u1ef1 \u0111\u1eb7t m\u00ecnh v\u00e0o th\u1ebf \u0111\u1ed1i \u0111\u1ea7u v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n. Ngo\u00e0i ra, ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 xu h\u01b0\u1edbng l\u1ecdc ra nh\u1eefng k\u1ebft qu\u1ea3 h\u1eefu \u00edch b\u1eb1ng c\u00e1ch \u0111\u1eb7t ra nh\u1eefng y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 h\u01a1n khi t\u00ecm ki\u1ebfm. V\u00ec th\u1ebf, vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi l\u00e0m marketing l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 t\u00ecm ra nh\u1eefng c\u1ee5m t\u1eeb\/c\u00e2u v\u0103n c\u1ee5 th\u1ec3 \u0111\u1ec3 lo\u1ea1i b\u1ecf b\u1edbt s\u1ef1 c\u1ea1nh tranh v\u00e0 d\u1ec5 l\u00ean top trong c\u00e1c trang t\u00ecm ki\u1ebfm.<\/p>\n<p>Long-tail l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a d\u00e0i v\u00e0 c\u1ee5 th\u1ec3 m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng khi h\u1ecd s\u1eafp th\u1ef1c hi\u1ec7n h\u00e0nh vi mua m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3. Nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y, d\u00f9 ban \u0111\u1ea7u tr\u00f4ng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1eb9p m\u1eaft, s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb r\u1ea5t l\u1edbn n\u1ebfu bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng.<\/p>\n<p>V\u00ed d\u1ee5: C\u00f4ng ty b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u1ed5 \u0111i\u1ec3n, trang web c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng bao gi\u1edd hi\u1ec7n l\u00ean top \u0111\u1ea7u c\u1ee7a organic search v\u1edbi t\u1eeb kh\u00f3a \u201cn\u1ed9i th\u1ea5t\u201d, b\u1edfi c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh. Nh\u01b0ng n\u1ebfu c\u00f4ng ty chuy\u00ean v\u1ec1 n\u1ed9i th\u1ea5t \u0111\u01b0\u01a1ng \u0111\u1ea1i, th\u00ec t\u1eeb kh\u00f3a nh\u01b0 \u201cgh\u1ebf ph\u00f2ng kh\u00e1ch h\u00ecnh b\u00e1n nguy\u1ec7t n\u1ed9i th\u1ea5t \u0111\u01b0\u01a1ng \u0111\u1ea1i\u201d s\u1ebd d\u1ec5 d\u00e0ng hi\u1ec7n l\u00ean tr\u00ean trang t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang mu\u1ed1n mua s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n<h3 id=\"0-3-3-dau-tu-vao-khach-hang-thuc-su-tiem-nang\">3. \u0110\u1ea7u t\u01b0 v\u00e0o kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 ti\u1ec1m n\u0103ng<\/h3>\n<p>Doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u1ed1 g\u1eafng bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. Nh\u01b0ng s\u1ebd l\u00e0 sai l\u1ea7m n\u1ebfu t\u1ed1n qu\u00e1 nhi\u1ec1u c\u00f4ng s\u1ee9c v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng n\u1eb1m qu\u00e1 cao tr\u00ean ph\u1ec5u b\u00e1n h\u00e0ng (sales funnel).<\/p>\n<div id=\"attachment_6615\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6615\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Lead-generation-e1453171166725.jpg\" alt=\"C\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi b\u1ea1n\" width=\"650\" height=\"277\" title=\"Lead-generation-e1453171166725\"><\/p>\n<p class=\"wp-caption-text\">C\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi b\u1ea1n<\/p>\n<\/div>\n<p>M\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c l\u00e0 ng\u01b0\u1eddi c\u00f3 l\u00fd l\u1ecbch, danh t\u00ednh v\u00e0 ng\u00e2n s\u00e1ch r\u00f5 r\u00e0ng. N\u1ebfu bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n t\u00ecm m\u1ed9t chi\u1ebfc m\u00e1y quay d\u01b0\u1edbi n\u01b0\u1edbc \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho bu\u1ed5i c\u00e2u c\u00e1 s\u1eafp t\u1edbi, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng s\u00e1ng t\u1ea1o nh\u1eefng n\u1ed9i dung hay v\u00e0 mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng h\u01a1n.<\/p>\n<h3 id=\"0-4-4-sang-tao-noi-dung-phu-hop-voi-dac-diem-kinh-doanh\">4. S\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m kinh doanh<\/h3>\n<p>Khi b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n bi\u1ebft r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. H\u1ecd l\u00e0 ai? \u1ede \u0111\u00e2u? Bao nhi\u00eau tu\u1ed5i? V\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd l\u00e0 g\u00ec? B\u1ea1n \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o cho h\u1ecd?<\/p>\n<p>M\u1ed9t doanh nghi\u1ec7p chuy\u00ean cung c\u1ea5p g\u1ea1ch ng\u00f3i kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m marketing cho kh\u00e1ch h\u00e0ng mu\u1ed1n mua s\u1eaft th\u00e9p, m\u1ed9t c\u00f4ng ty chuy\u00ean \u0111\u00e0o t\u1ea1o d\u1ea1y ngh\u1ec1 kh\u00f4ng th\u1ec3 l\u00e0m marketing cho kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111i du h\u1ecdc\u2026 N\u1ebfu b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 kh\u00e1ch h\u00e0ng, vi\u1ec7c l\u00e0m n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ebd tr\u1edf n\u00ean r\u1ea5t d\u1ec5 d\u00e0ng.<\/p>\n<h3 id=\"0-5-5-phan-loai-du-lieu-marketing\">5. Ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u marketing<\/h3>\n<p>Ng\u01b0\u1eddi l\u00e0m marketing n\u00ean ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u email marketing c\u1ee7a c\u00f4ng ty th\u00e0nh hai ph\u1ea7n: Nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n mua, v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng mua. N\u1ebfu c\u00f4ng ty c\u00f3 c\u1eeda h\u00e0ng, h\u00e3y ph\u00e2n th\u00e0nh hai ph\u1ea7n l\u00e0 kh\u00e1ch h\u00e0ng online v\u00e0 offline. Chia kh\u00e1ch h\u00e0ng ra s\u1ebd gi\u00fap c\u00f4ng ty bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi ch\u01b0a mua h\u00e0ng bao gi\u1edd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, c\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1eebng qu\u00ean g\u1eedi nh\u1eefng n\u1ed9i dung hay li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0Song song v\u1edbi \u0111\u00f3, h\u00e3y x\u00e1c \u0111\u1ecbnh th\u00f4ng tin v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n ch\u01b0a r\u00f5 nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<h3 id=\"0-6-6-tai-chuyen-doi-khach-hang-hien-tai-tai-sao-khong\">6. T\u00e1i chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. T\u1ea1i sao kh\u00f4ng?<\/h3>\n<p>R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p b\u1ecf c\u00f4ng s\u1ee9c \u0111\u1ec3 ch\u0103m ch\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi, nh\u01b0ng l\u1ea1i b\u1ecf qu\u00ean v\u00f4 s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 s\u1eb5n trong danh s\u00e1ch c\u1ee7a m\u00ecnh. Th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ec9 ra l\u00e0 b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu s\u1ebd nhanh h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, coupons v\u00e0 n\u00e2ng h\u1ea1ng th\u00e0nh vi\u00ean \u0111\u1ec3 t\u00e1i chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 mang l\u1ea1i nhi\u1ec1u doanh thu h\u01a1n.<\/p>\n<h3 id=\"0-7-7-hay-tim-kiem-khach-hang-va-den-voi-ho\">7. H\u00e3y t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ebfn v\u1edbi h\u1ecd<\/h3>\n<p>Khi b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, m\u1ecdi th\u1ee9 \u0111\u1ec1u s\u1ebd r\u1ea5t m\u1edbi l\u1ea1. \u0110i\u1ec1u \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd \u0111ang \u1edf \u0111\u00e2u v\u00e0 t\u00ecm c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi h\u1ecd.<\/p>\n<p>Nh\u1eefng di\u1ec5n \u0111\u00e0n v\u00e0 c\u1ed9ng \u0111\u1ed3ng h\u1ed7 tr\u1ee3 l\u1eabn nhau tr\u00ean internet th\u1ef1c s\u1ef1 l\u00e0 m\u1ecf v\u00e0ng c\u1ee7a c\u00e1c marketer, b\u1edfi l\u1ebd \u0111\u00e2y l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng gi\u00e3i b\u00e0y nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ea3n th\u00e2n. \u0110\u00e2y l\u00e0 ngu\u1ed3n th\u00f4ng tin kh\u1ed5ng l\u1ed3 \u0111\u1ec3 c\u00e1c marketer \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, s\u00e1ng t\u1ea1o nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o thi\u1ebft th\u1ef1c, t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch inbound marketing hi\u1ec7u qu\u1ea3 (t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch thu h\u00fat v\u00e0 \u201cnu\u00f4i d\u01b0\u1ee1ng\u201d kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi nh\u1eefng n\u1ed9i dung, d\u1eef li\u1ec7u v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0m phi\u1ec1n h\u1ecd b\u1eb1ng nh\u1eefng email\/tin nh\u1eafn r\u00e1c ho\u1eb7c nh\u1eefng qu\u1ea3ng c\u00e1o ph\u1ea3n c\u1ea3m).<\/p>\n<p>Trong c\u00f4ng t\u00e1c marketing, \u0111\u00f4i khi, ch\u1ec9 v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed v\u00e0 m\u1ed9t ch\u00fat c\u00f4ng s\u1ee9c b\u1ecf ra, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 ngo\u00e0i mong \u0111\u1ee3i. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u00e0n to\u00e0n s\u1eb5n l\u00f2ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00ec v\u1eady h\u00e3y t\u1ef1 tin chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. Chi ph\u00ed marketing b\u1ecf ra v\u00ec th\u1ebf s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 s\u1ef1 l\u00e3ng ph\u00ed, m\u00e0 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i gi\u00fap c\u00f4ng ty g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng m\u1edbi.<\/p>\n<p style=\"text-align: right\"><em>Theo Doanh nh\u00e2n S\u00e0i G\u00f2n<\/em><\/p>\n<p>B\u00e0i li\u00ean quan:\u00a0<em>Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Theo c\u00e1c chuy\u00ean gia marketing, m\u1ea5u ch\u1ed1t \u0111\u1ec3 duy tr\u00ec gi\u00e1 tr\u1ecb c\u1ee7a marketing l\u00e0 s\u1eed d\u1ee5ng \u0111\u1ed3ng ti\u1ec1n m\u1ed9t c\u00e1ch kh\u00f4n ngoan v\u1edbi vi\u1ec7c l\u00e0m kh\u1ea3o s\u00e1t \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y, Subiz xin g\u1ee3i \u00fd c\u00e1c m\u1eb9o gi\u00fap c\u00f4ng ty l\u00e0m marketing \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 mang l\u1ea1i t\u1ef7 l\u1ec7 ROI cao:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56395"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56395"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56395\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}