{"id":56398,"date":"2023-12-20T17:58:45","date_gmt":"2023-12-20T10:58:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thu-thap-thong-tin-khach-hang-tiem-nang-qua-landing-page.html"},"modified":"2023-12-20T17:58:45","modified_gmt":"2023-12-20T10:58:45","slug":"thu-thap-thong-tin-khach-hang-tiem-nang-qua-landing-page","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thu-thap-thong-tin-khach-hang-tiem-nang-qua-landing-page.html","title":{"rendered":"Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua Landing Page"},"content":{"rendered":"
Landing Page\/Lead Capture Page l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu\u00a0t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng v\u1ec1 v\u1edbi b\u1ea1n. Theo nghi\u00ean c\u1ee9u c\u1ee7a\u00a0MarketingSherpa, Landing Page\u00a0\u0111em \u0111\u1ebfn hi\u1ec7u qu\u1ea3 h\u01a1n 94% cho c\u00e1c doanh nghi\u1ec7p B2B v\u00e0 B2C. Vi\u1ec7c s\u1eed d\u1ee5ng Landing Page n\u00e0y gi\u00fap cho c\u00e1c marketer bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi\u00a0gh\u00e9 th\u0103m website th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng ngo\u00e0i \u0111\u1eddi th\u1ef1c. \u0110\u00f3 c\u0169ng l\u00e0 tip m\u00e0 Subiz chia s\u1ebb trong Ph\u1ea7n 3<\/em>\u00a0c\u1ee7a\u00a0chu\u1ed7i b\u00e0i B\u00ed k\u00edp \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em>.<\/p>\n

L\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a Landing Page l\u00e0 c\u00f3 th\u1ec3\u00a0thu th\u1eadp \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ee5c v\u1ee5 cho c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a doanh nghi\u1ec7p. C\u00e1c th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 l\u00e0 T\u00ean, S\u1ed1 \u0111i\u1ec7n tho\u1ea1i, Email hay \u0110\u1ecba ch\u1ec9. N\u00f3i cho c\u00f9ng, c\u00e1c kh\u00e1ch gh\u00e9 th\u0103m Landing Page s\u1ebd \u0111\u01b0\u1ee3c c\u00e1c marketer h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t v\u00e0 ch\u1ec9 m\u1ed9t m\u1ee5c \u0111\u00edch: ho\u00e0n th\u00e0nh bi\u1ec3u m\u1eabu nh\u01b0 d\u1ea1ng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\"landing<\/p>\n

M\u1eabu Landing Page th\u01b0\u1eddng th\u1ea5y<\/p>\n<\/div>\n

Khi\u1ebfn Landing Page\u00a0c\u1ee7a b\u1ea1n th\u1eadt thu h\u00fat<\/h2>\n

Landing Page\u00a0\u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi m\u1ee5c \u0111\u00edch bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp website tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch ho\u00e0n thi\u1ec7n c\u00e1c giao d\u1ecbch hay thu th\u1eadp th\u00f4ng tin t\u1eeb h\u1ecd. Landing Page\u00a0l\u00fac n\u00e0y s\u1ebd bao g\u1ed3m nh\u1eefng g\u1ea1ch \u0111\u1ea7u d\u00f2ng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

    \n
  • M\u1ed9t ti\u00eau \u0111\u1ec1 v\u00e0 ti\u00eau \u0111\u1ec1 ph\u1ee5 (n\u1ebfu c\u1ea7n).<\/li>\n
  • T\u00f3m t\u1eaft ng\u1eafn g\u1ecdn \u01b0u \u0111\u00e3i.<\/li>\n
  • \u00cdt nh\u1ea5t m\u1ed9t h\u00ecnh \u1ea3nh b\u1ed5 tr\u1ee3.<\/li>\n
  • Y\u1ebfu\u00a0t\u1ed1 h\u1ed7 tr\u1ee3 kh\u00e1c nh\u01b0 gi\u1ea5y ch\u1ee9ng nh\u1eadn hay huy hi\u1ec7u an to\u00e0n.<\/li>\n
  • V\u00e0 quan tr\u1ecdng nh\u1ea5t, m\u1ed9t bi\u1ec3u m\u1eabu \u0111\u1ec3 l\u1ea5y th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

    G\u1ee1 b\u1ecf c\u00e1c\u00a0\u0111i\u1ec1u\u00a0h\u01b0\u1edbng ch\u00ednh<\/h2>\n

    Khi m\u1ed9t ng\u01b0\u1eddi gh\u00e9 th\u0103m\u00a0Landing Page c\u1ee7a b\u1ea1n, vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 c\u1ea7n gi\u1eef ch\u00e2n h\u1ecd \u1edf l\u1ea1i. N\u1ebfu b\u1ea1n \u0111\u1eb7t\u00a0nh\u1eefng \u0111\u01b0\u1eddng d\u1eabn li\u00ean k\u1ebft t\u1edbi website c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e3y d\u1ec5 l\u00e0m gi\u00e1n \u0111o\u1ea1n qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u Landing Page\u00a0v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. M\u1ed9t trong nh\u1eefng c\u00e1ch\u00a0t\u1ed1t\u00a0nh\u1ea5t \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, th\u1ef1c ra v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n, h\u00e3y g\u1ee1 b\u1ecf to\u00e0n b\u1ed9 s\u1ef1 \u0111i\u1ec1u\u00a0h\u01b0\u1edbng t\u1eeb Landing Page\u00a0sang website.<\/p>\n

    \"landing-page-cover\"<\/p>\n

    C\u00f3 kh\u00e1 nhi\u1ec1u tips cho m\u1ed9t Landing Page ho\u00e0n h\u1ea3o<\/p>\n<\/div>\n

    K\u1ebft n\u1ed1i ti\u00eau \u0111\u1ec1 Landing Page\u00a0v\u1edbi CTA t\u01b0\u01a1ng \u1ee9ng<\/h2>\n

    B\u1ea1n c\u1ea7n gi\u1eef s\u1ef1 th\u1ed1ng nh\u1ea5t ch\u1eb7t ch\u1ebd gi\u1eefa CTA \u2013 Call to action (L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) v\u00e0 ti\u00eau \u0111\u1ec1 Landing Page. N\u1ebfu kh\u00e1ch h\u00e0ng\u00a0nh\u1ea5n v\u00e0o m\u1ed9t \u0111\u01b0\u1eddng link v\u00ec b\u1ecb h\u1ea5p d\u1eabn b\u1edfi m\u1ed9t \u01b0u \u0111\u00e3i mi\u1ec5n ph\u00ed v\u00e0 sau \u0111\u00f3 nh\u1eadn ra c\u00f3 m\u1ed9t s\u1ef1 sai kh\u00e1c trong Landing Page, b\u1ea1n s\u1ebd \u0111\u00e1nh m\u1ea5t ni\u1ec1m tin c\u1ee7a h\u1ecd.<\/p>\n

    H\u00e3y duy tr\u00ec th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u1edf c\u1ea3 ti\u00eau \u0111\u1ec1 trang l\u1eabn CTA cu\u1ed1i b\u00e0i. N\u1ebfu ti\u00eau \u0111\u1ec1 kh\u00e1c v\u1edbi CTA, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y m\u01a1 h\u1ed3 \u201ckh\u00f4ng bi\u1ebft th\u1ebf n\u00e0o m\u1edbi ph\u1ea3i\u201d v\u00e0 h\u1ecd s\u1ebd t\u1ef1 h\u1ecfi kh\u00f4ng bi\u1ebft CTA c\u00f3 d\u1eabn h\u1ecd v\u00e0o nh\u1ea7m trang hay kh\u00f4ng.<\/p>\n

    \u00cdt l\u00e0 nhi\u1ec1u<\/h2>\n

    Subiz ch\u1eafc r\u1eb1ng b\u1ea1n nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 quy lu\u1eadt: \u201cH\u00e3y gi\u1eef m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n\u201d, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 cho\u00a0Landing Page. M\u1ed9t\u00a0Landing Page l\u1ed9n x\u1ed9n khi\u1ebfn cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch gh\u00e9 th\u0103m c\u1ea3m th\u1ea5y kh\u00f4ng ti\u1ec7n l\u1ee3i. H\u00e3y th\u1eadt ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng m\u1ecdi th\u1ee9 v\u00e0 \u0111i\u1ec1u duy nh\u1ea5t b\u1ea1n n\u00ean nh\u1eafc nhi\u1ec1u v\u1ec1 n\u00f3 l\u00e0 \u01b0u \u0111\u00e3i b\u1ea1n \u0111ang \u00e1p d\u1ee5ng.<\/p>\n

    B\u00ean c\u1ea1nh ti\u00eau \u0111\u1ec1, b\u1ea1n c\u0169ng n\u00ean b\u1ed5 sung m\u1ed9t \u0111o\u1ea1n v\u0103n ng\u1eafn gi\u1ea3i th\u00edch \u01b0u \u0111\u00e3i l\u00e0 g\u00ec, nh\u1eefng ti\u1ec7n \u00edch kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c \u2013 \u0111\u1eebng qu\u00ean tr\u00ecnh b\u00e0y th\u00e0nh danh s\u00e1ch ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 theo d\u00f5i.<\/p>\n

    \"Less-is-More\"<\/p>\n

    \u201c\u00cdt l\u00e0 Nhi\u1ec1u\u201d<\/p>\n<\/div>\n

    Nh\u1ea5n m\u1ea1nh \u00edch l\u1ee3i c\u1ee7a \u01b0u \u0111\u00e3i<\/h2>\n

    Thay v\u00ec vi\u1ebft \u201cS\u1ea3n ph\u1ea9m XYZ c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh sau \u0111\u00e2y\u201d \u00a0h\u00e3y vi\u1ebft nh\u1eefng c\u00e2u t\u01b0\u01a1ng t\u1ef1 nh\u01b0: \u201cKh\u00e1m ph\u00e1 ngay s\u1ea3n ph\u1ea9m XYZ c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng n\u0103ng su\u1ea5t th\u00eam 50% nh\u01b0 th\u1ebf n\u00e0o\u201d. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n c\u1ea7n l\u00e0m r\u00f5 gi\u00e1 tr\u1ecb \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch th\u1eadt thuy\u1ebft ph\u1ee5c.<\/p>\n

    Khuy\u1ebfn kh\u00edch s\u1ef1 chia s\u1ebb<\/h2>\n

    Trong\u00a0Landing Page c\u1ee7a b\u1ea1n, \u0111\u1eebng qu\u00ean th\u00eam n\u00fat nh\u1ea5n \u0111\u1ec3 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb n\u1ed9i dung trang c\u0169ng nh\u01b0 \u01b0u \u0111\u00e3i t\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. M\u1ecdi ng\u01b0\u1eddi b\u00e2y gi\u1edd c\u00f3 th\u1ec3 chia s\u1ebb qua r\u1ea5t nhi\u1ec1u k\u00eanh, kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 email c\u00e1 nh\u00e2n m\u00e0 c\u00f2n l\u00e0 qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, th\u1ebf n\u00ean b\u1ea1n c\u1ea7n l\u00e0m cho tin t\u1ee9c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u1ee7 s\u00f3ng c\u00e0ng r\u1ed9ng c\u00e0ng t\u1ed1t.<\/p>\n

    Khi \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chia s\u1ebb \u0111i nhi\u1ec1u n\u01a1i, s\u1ebd c\u00f3 c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi gh\u00e9 qua trang c\u1ee7a b\u1ea1n, nhi\u1ec1u ng\u01b0\u1eddi \u0111i\u1ec1n th\u00f4ng tin v\u00e0o bi\u1ec3u m\u1eabu v\u00e0 t\u1ea5t nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng!<\/p>\n

    T\u1ea1o n\u00ean NHI\u1ec0U\u00a0Landing Page<\/h2>\n

    Theo nh\u01b0 m\u1ed9t b\u1ea3n kh\u1ea3o s\u00e1t marketing ti\u00eau chu\u1ea9n g\u1ea7n \u0111\u00e2y, c\u00e1c c\u00f4ng ty thu l\u1ea1i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn h\u01a1n 55% khi t\u0103ng s\u1ed1 l\u01b0\u1ee3ng Landing Page\u00a0t\u1eeb 10 l\u00ean 15 trang. B\u1ea1n c\u00e0ng t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung, \u01b0u \u0111\u00e3i v\u00e0 Landing Page, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

    \"landing-page\"<\/p>\n

    Landing Page\u00a0\u2013 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c<\/p>\n<\/div>\n

    C\u00e1c ph\u1ea7n tr\u01b0\u1edbc\u00a0c\u00f9ng ch\u1ee7 \u0111\u1ec1:<\/p>\n

      \n
    • Ph\u1ea7n 1:\u00a0T\u1ea1o \u01b0u \u0111\u00e3i khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i<\/em><\/li>\n
    • Ph\u1ea7n 2:\u00a0T\u1ea1o ra nh\u1eefng hi\u1ec7u \u1ee9ng K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng t\u1ed1t nh\u1ea5t<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Landing Page\/Lead Capture Page l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu\u00a0t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng v\u1ec1 v\u1edbi b\u1ea1n. Theo nghi\u00ean c\u1ee9u c\u1ee7a\u00a0MarketingSherpa, Landing Page\u00a0\u0111em \u0111\u1ebfn hi\u1ec7u qu\u1ea3 h\u01a1n 94% cho c\u00e1c doanh nghi\u1ec7p B2B v\u00e0 B2C. Vi\u1ec7c s\u1eed d\u1ee5ng Landing Page n\u00e0y gi\u00fap cho c\u00e1c marketer bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi\u00a0gh\u00e9 th\u0103m website th\u00e0nh nh\u1eefng kh\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56398"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56398"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56398\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}