{"id":56409,"date":"2023-12-20T18:00:43","date_gmt":"2023-12-20T11:00:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/call-to-action-tot-nhat-doi-voi-khach-hang-tiem-nang.html"},"modified":"2023-12-20T18:00:43","modified_gmt":"2023-12-20T11:00:43","slug":"call-to-action-tot-nhat-doi-voi-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/call-to-action-tot-nhat-doi-voi-khach-hang-tiem-nang.html","title":{"rendered":"Call to action t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"
\n

CTA \u2013 Call to action (L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean c\u00e1c trang s\u1ea3n ph\u1ea9m (kh\u00f4ng ph\u1ea3i trang \u0111\u00edch), trong c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, email, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, th\u01b0 tr\u1ef1c ti\u1ebfp v\u00e0 b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o.<\/p>\n

Nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 CTA \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u01b0 nhau. Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111ang chi\u1ebfn \u0111\u1ea5u \u0111\u1ec3 l\u1ea5y s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ecdn \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ed1i th\u1ee7. H\u00e3y xem nh\u1eefng b\u00ed quy\u1ebft \u0111\u1ec3 t\u1ea1o ra nh\u1eefng CTA chu\u1ea9n x\u00e1c nh\u1ea5t trong Ph\u1ea7n 2\u00a0<\/em>c\u1ee7a ch\u1ee7 \u0111\u1ec1 B\u00ed k\u00edp \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em>.<\/p>\n

1. CTA \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i thu\u1eadn m\u1eaft<\/h3>\n

N\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng t\u1ed1t nh\u1ea5t n\u00ean \u0111\u1eb7t \u1edf \u0111\u1ea7u trang, n\u01a1i m\u00e0 ng\u01b0\u1eddi xem kh\u00f4ng c\u1ea7n ph\u1ea3i k\u00e9o xu\u1ed1ng m\u1edbi th\u1ea5y \u0111\u01b0\u1ee3c. Theo ph\u00e2n t\u00edch th\u00ec nh\u1eefng th\u1ee9 hi\u1ec3n th\u1ecb ph\u00eda d\u01b0\u1edbi ch\u1ec9 \u0111\u01b0\u1ee3c nh\u00ecn b\u1edfi 50% s\u1ed1 ng\u01b0\u1eddi gh\u00e9 th\u0103m website. T\u0103ng g\u1ea5p \u0111\u00f4i s\u1ed1 l\u01b0\u1ee3t nh\u00ecn th\u1ea5y CTA ch\u1eafc ch\u1eafn s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng.<\/p>\n

\"\u0110\u1eb7t<\/p>\n

\u0110\u1eb7t CTA \u1edf nh\u1eefng n\u01a1i\u00a0d\u1ec5 nh\u00ecn v\u00e0 n\u1ed5i b\u1eadt<\/p>\n<\/div>\n

2. CTA\u00a0r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch<\/h3>\n

L\u1eddi k\u00eau g\u1ecdi r\u00f5 r\u00e0ng s\u1ebd thuy\u1ebft ph\u1ee5c, nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u00e1c nh\u00e0 Marketing c\u0169ng t\u1eadp trung v\u00e0o nh\u1eefng CTA mang t\u00ednh th\u00f4ng minh. H\u00e3y th\u1eadt r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t trong CTA.
\nCh\u1eb3ng h\u1ea1n, n\u1ebfu b\u1ea1n cung c\u1ea5p m\u1ed9t h\u01b0\u1edbng d\u1eabn mi\u1ec5n ph\u00ed, h\u00e3y n\u00f3i \u201cT\u1ea3i h\u01b0\u1edbng d\u1eabn MI\u1ec4N PH\u00cd cho X\u201d. N\u1ebfu b\u1ea1n \u0111ang t\u1ed5 ch\u1ee9c m\u1ed9t h\u1ed9i th\u1ea3o mi\u1ec5n ph\u00ed, h\u00e3y n\u00f3i \u201c\u0110\u0103ng k\u00ed tham d\u1ef1 h\u1ed9i th\u1ea3o MI\u1ec4N PH\u00cd ch\u1ee7 \u0111\u1ec1 X\u201d.<\/p>\n

\"H\u00e3y<\/p>\n

H\u00e3y r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch<\/p>\n<\/div>\n

X c\u1ea7n truy\u1ec1n t\u1ea3i m\u1ed9t l\u1ee3i \u00edch h\u1ea5p d\u1eabn khi nh\u1eadn l\u1eddi \u0111\u1ec1 ngh\u1ecb.\u00a0Nh\u1eefng l\u1eddi k\u00eau g\u1ecdi n\u00e0y s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 T\u1ea2I NGAY hay NH\u1eacN MI\u1ec4N PH\u00cd T\u00c0I LI\u1ec6U. Nh\u1eefng c\u00e2u\u00a0n\u00e0y ch\u01b0a \u0111\u1ee7 c\u1ee5 th\u1ec3.<\/p>\n

3.\u00a0CTA c\u00f3 s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n<\/h3>\n

CTA c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt, n\u1ebfu n\u00f3 qu\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi thi\u1ebft k\u1ebf web c\u1ee7a b\u1ea1n, s\u1ebd ch\u1eb3ng ai ch\u00fa \u00fd \u0111\u00e2u!<\/p>\n

\"S\u1eed<\/p>\n

CTA n\u00e0y b\u1ecb l\u1eabn v\u1edbi c\u00e1c m\u00e0u xung quanh v\u00e0 kh\u00f3 g\u00e2y s\u1ef1 ch\u00fa \u00fd<\/p>\n<\/div>\n

N\u1ebfu mu\u1ed1n thu h\u00fat \u0111\u01b0\u1ee3c bao nhi\u00eau \u00e1nh m\u1eaft nh\u00ecn v\u00e0o CTA c\u1ee7a b\u1ea1n, h\u00e3y l\u00e0m n\u00f3 t\u01b0\u01a1ng ph\u1ea3n v\u1edbi m\u00e0u web b\u1ea5y nhi\u00eau. \u0110\u1eb7c bi\u1ec7t h\u01a1n, h\u00e3y d\u00f9ng thi\u1ebft k\u1ebf ri\u00eang \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng r\u1eb1ng \u0111\u00e2y l\u00e0 CTA c\u00f3 th\u1ec3 click ch\u1ee9 kh\u00f4ng ph\u1ea3i h\u00ecnh n\u1ec1n.<\/p>\n

4. CTA \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1edbi trang \u0111\u00edch chuy\u00ean d\u1ee5ng<\/h3>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb kh\u00f4ng \u0111\u00e1ng n\u00f3i, nh\u01b0ng nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i n\u00e0y. CTA c\u00f3 ch\u1ee9c n\u0103ng \u0111\u01b0a kh\u00e1ch h\u00e0ng t\u1edbi 1 trang \u0111\u00edch n\u01a1i h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c 1 \u0111\u1ec1 ngh\u1ecb c\u1ee5 th\u1ec3 h\u01a1n. Kh\u00f4ng s\u1eed d\u1ee5ng CTA \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n

\"Li\u00ean<\/p>\n

Li\u00ean k\u1ebft t\u1edbi trang \u0111\u00edch chuy\u00ean d\u1ee5ng c\u1ee7a CTA \u1edf v\u00ed d\u1ee5 ph\u1ea7n 2<\/p>\n<\/div>\n

D\u00f9 CTA c\u1ee7a b\u1ea1n l\u00e0 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m (hay kh\u00f4ng ph\u1ea3i l\u00e0 1 l\u1eddi \u0111\u1ec1 xu\u1ea5t t\u1ea3i xu\u1ed1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3), h\u00e3y c\u1ee9 \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t trang \u0111\u00edch li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n

5.\u00a0CTA \u0111a d\u1ea1ng tr\u00ean trang s\u1ea3n ph\u1ea9m<\/h3>\n

CTA kh\u00f4ng n\u00ean ch\u1ec9 l\u00e0 1 d\u1ea1ng cho t\u1ea5t c\u1ea3 c\u00e1c v\u1ecb tr\u00ed. N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, b\u1ea1n n\u00ean t\u1ea1o nh\u1eefng l\u1eddi \u0111\u1ec1 ngh\u1ecb kh\u00e1c nhau cho m\u1ed7i lo\u1ea1i. Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t CTA li\u00ean k\u1ebft \u0111\u1ebfn trang ri\u00eang ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"\u0110a<\/p>\n

\u0110a d\u1ea1ng CTA tr\u00ean trang s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

6. H\u00e3y c\u1ea3m \u01a1n<\/h3>\n

D\u00f9 c\u00f3 ai \u0111\u00f3 \u0111\u00e3 ho\u00e0n t\u1ea5t m\u1ed9t m\u1eabu \u0111\u01a1n tr\u00ean trang c\u1ee7a b\u1ea1n\u00a0\u2013\u00a0v\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh- nh\u01b0ng\u00a0\u0111\u1eebng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. L\u1eddi c\u1ea3m \u01a1n th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a \u0111\u1ea5y!<\/p>\n

\"H\u00e3y<\/p>\n

H\u00e3y c\u1ea3m \u01a1n<\/p>\n<\/div>\n

T\u0103ng c\u01b0\u1eddng g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c nh\u00e0 Marketing v\u00ec n\u00f3 c\u00f3 th\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.\u00a0M\u1ed9t khi h\u1ecd \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi trang c\u00f3 ch\u1ee9a l\u1eddi c\u1ea3m \u01a1n c\u1ee7a b\u1ea1n, h\u00e3y bi\u1ebfn trang n\u00e0y th\u00e0nh m\u1ed9t c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 kh\u00e1c c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1eb7t th\u00eam \u0111\u1ec1 ngh\u1ecb v\u00e0 nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0o \u0111\u00f3.<\/p>\n

C\u00e1c ph\u1ea7n tr\u01b0\u1edbng trong c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/p>\n

    \n
  • Ph\u1ea7n 1:\u00a0T\u1ea1o \u01b0u \u0111\u00e3i khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    CTA \u2013 Call to action (L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean c\u00e1c trang s\u1ea3n ph\u1ea9m (kh\u00f4ng ph\u1ea3i trang \u0111\u00edch), trong c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, email, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, th\u01b0 tr\u1ef1c ti\u1ebfp v\u00e0 b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56409"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56409"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56409\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}