{"id":56416,"date":"2023-12-20T18:01:39","date_gmt":"2023-12-20T11:01:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/8-yeu-to-co-ban-giup-gia-tang-long-trung-thanh-khach-hang.html"},"modified":"2023-12-20T18:01:39","modified_gmt":"2023-12-20T11:01:39","slug":"8-yeu-to-co-ban-giup-gia-tang-long-trung-thanh-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/8-yeu-to-co-ban-giup-gia-tang-long-trung-thanh-khach-hang.html","title":{"rendered":"8 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n gi\u00fap gia t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
N\u0103m 2015 \u0111\u00e3 kh\u00e9p l\u1ea1i, b\u01b0\u1edbc sang n\u0103m m\u1edbi, ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft c\u1ed9ng \u0111\u1ed3ng marketing chia s\u1ebb, b\u00e0n lu\u1eadn ch\u00ednh l\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. B\u1edfi, t\u1ea1o v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c cho t\u1ea5t c\u1ea3 nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb c\u1ee7a m\u1ecdi ng\u00e0nh, l\u0129nh v\u1ef1c, \u0111\u1eb7c bi\u1ec7t trong n\u0103m 2016. Lo l\u1eafng l\u00e0 v\u1eady, nh\u01b0ng li\u1ec7u c\u00f3 th\u1ec3 l\u00e0m g\u00ec v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 trung th\u00e0nh ? Nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n n\u00e0o gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i v\u1edbi doanh nghi\u1ec7p? D\u01b0\u1edbi \u0111\u00e2y Subiz xin chia s\u1ebb 8 y\u1ebfu t\u1ed1 mang t\u00ednh ch\u1ea5t quy\u1ebft \u0111\u1ecbnh, gi\u00fap doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u h\u01a1n v\u1edbi m\u00ecnh.<\/span><\/p>\n

1. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng kh\u00eda c\u1ea1nh c\u01a1 b\u1ea3n<\/b><\/h3>\n

Chuy\u00ean gia marketing v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean b\u1ecb nh\u1eafc nh\u1edf r\u1ea5t chung chung r\u1eb1ng h\u1ecd ph\u1ea3i h\u00e0nh \u0111\u1ed9ng g\u00ec \u0111\u1ec3 \u201cx\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng\u201d, m\u00e0 ch\u01b0a th\u1ef1c s\u1ef1 c\u00f3 m\u1ed9t kh\u00e1i ni\u1ec7m r\u00f5 r\u00e0ng hay KPIs c\u1ee5 th\u1ec3 v\u1ec1 nh\u1eefng g\u00ec c\u1ee5m t\u1eeb tr\u00ean bi\u1ec3u \u0111\u1ea1t. L\u1eafng nghe h\u1ecd chia s\u1ebb, \u0111i\u1ec1u ch\u00fang t\u00f4i bu\u1ed9c ph\u1ea3i t\u00ecm hi\u1ec3u th\u00eam: th\u00e1ch th\u1ee9c doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i l\u00e0 g\u00ec c\u0169ng nh\u01b0 h\u1ecd \u0111\u1ecbnh ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 kh\u00e1ch h\u00e0ng trung th\u00e0nh. B\u1edfi, n\u1ebfu h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n quan t\u00e2m l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua\/s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1ed9t l\u1ea7n, c\u00f3 th\u1ec3 v\u1ea5n \u0111\u1ec1 r\u1ea5t c\u01a1 b\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i qu\u00e1 quan t\u00e2m t\u1edbi v\u1ea5n \u0111\u1ec1 x\u00e2y d\u1ef1ng\u00a0l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u, d\u00f9 l\u1edbn hay nh\u1ecf, c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t s\u1ef1 am hi\u1ec3u r\u00f5 r\u00e0ng v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, th\u00e1ch th\u1ee9c kinh doanh m\u00ecnh \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n tr\u01b0\u1edbc khi th\u1ef1c s\u1ef1 b\u01b0\u1edbc v\u00e0o cu\u1ed9c ch\u01a1i v\u1ec1 l\u00f2ng trung th\u00e0nh.<\/span><\/p>\n

2.\u00a0Kh\u1eafc ghi trong t\u00e2m tr\u00ed<\/b><\/h3>\n

L\u00f2ng trung th\u00e0nh v\u1ed1n \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i kh\u00e1 \u0111\u01a1n gi\u1ea3n: ph\u1ee5 thu\u1ed9c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0 tr\u1ea3i nghi\u1ec7m. Cho d\u00f9 ban \u0111\u1ea7u kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn ngay l\u1eadp t\u1ee9c, nh\u01b0ng h\u00e0nh tr\u00ecnh l\u00e2u d\u00e0i n\u00e0y s\u1ebd t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 v\u1eadn \u0111\u1ed9ng cho doanh nghi\u1ec7p. L\u00f2ng trung th\u00e0nh v\u1ec1 m\u1eb7t ch\u1ee9c n\u0103ng s\u1ebd gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c mua h\u00e0ng v\u00ec n\u00f3 d\u1ec5 d\u00e0ng ho\u1eb7c gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng hay tr\u1ef1c ti\u1ebfp \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ea5p thi\u1ebft n\u00e0o \u0111\u00f3. Th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ch\u1ec9 khi \u0111\u00e1p \u1ee9ng c\u1ea3 hai kh\u00eda c\u1ea1nh c\u1ee7a h\u00e0nh vi ti\u00eau d\u00f9ng l\u00e0 c\u1ea3m x\u00fac v\u00e0 ch\u1ee9c n\u0103ng. \u0110\u00f3 ch\u00ednh l\u00e0 th\u00e0nh qu\u1ea3 tr\u00ean di\u1ec7n r\u1ed9ng, \u0111a d\u1ea1ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc.<\/span><\/p>\n

\"M\u1ee9c<\/p>\n

M\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o 2 y\u1ebfu t\u1ed1: C\u1ea3m x\u00fac v\u00e0 Tr\u1ea3i nghi\u1ec7m<\/p>\n<\/div>\n

3.\u00a0Ph\u00e2n bi\u1ec7t gi\u1eefa \u201cs\u1ef1 trung th\u00e0nh\u201d v\u00e0 \u201cghi nh\u1eadn\u201d<\/b><\/h3>\n

M\u1ed9t b\u00e0 m\u1eb9 tr\u1ebb b\u1eadn r\u1ed9n c\u00f3 th\u1ec3 t\u00edch l\u0169y \u0111i\u1ec3m v\u1edbi th\u1ebb Tesco Clubcard hay \u0111\u01b0a con m\u00ecnh \u0111\u1ebfn c\u00f4ng vi\u00ean Legoland nh\u01b0ng thay v\u00ec nh\u1ea7m t\u01b0\u1edfng c\u00f4 \u1ea5y trung th\u00e0nh v\u1edbi Tesco, th\u00ec th\u1ef1c t\u1ebf ph\u1ea3i l\u00e0 h\u1ec7 th\u1ed1ng Clubcarb. B\u1edfi, c\u00f4 \u1ea5y ch\u1ec9 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u tr\u00ean khi n\u00f3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho m\u00ecnh. Nh\u1ea7m t\u01b0\u1edfng r\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh l\u00f2ng trung th\u00e0nh t\u1ea1o ra s\u1ef1 trung th\u00e0nh kh\u00e1 ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng ch\u01b0a xu\u1ea5t hi\u1ec7n v\u1edbi m\u1ed9t k\u1ebf ho\u1ea1ch ng\u1eafn h\u1ea1n, thay v\u00e0o \u0111\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed3ng th\u1eddi t\u1ea5t c\u1ea3 n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n cho th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, ch\u01b0\u01a1ng tr\u00ecnh l\u00f2ng trung th\u00e0nh th\u01b0\u1eddng kh\u00f4ng c\u00f3 vai tr\u00f2 r\u00f5 r\u00e0ng, thay v\u00e0o \u0111\u00f3 ch\u1ee9a \u0111\u1ef1ng nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n v\u1ec1 c\u00f4ng nh\u1eadn v\u00e0 ghi nh\u1eadn. B\u1ea1n ph\u1ea3i l\u00e0m sao cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y \u0111ang \u0111\u01b0\u1ee3c h\u01b0\u1edfng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 t\u1ed1t nh\u1ea5t, r\u1eb1ng h\u1ecd \u0111ang l\u00e0 \u201cng\u01b0\u1eddi mua h\u00e0ng th\u00f4ng th\u00e1i\u201d v\u00e0 tr\u00ean h\u1ebft, h\u1ecd \u0111\u01b0\u1ee3c ghi nh\u1eadn nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb.<\/span><\/p>\n

4.\u00a0\u0110\u1ed1i tho\u1ea1i c\u00f9ng kh\u00e1ch h\u00e0ng <\/b><\/h3>\n

Th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec s\u1ef1 trung th\u00e0nh th\u1ef1c s\u1ef1 s\u1ebd l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Lakeland th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eadt-s\u1ef1-l\u1ea5y-kh\u00e1ch-h\u00e0ng-l\u00e0m-trung-t\u00e2m; th\u1ef1c s\u1ef1 \u201cch\u0103m s\u00f3c\u201d v\u00e0 \u201ct\u01b0\u01a1ng t\u00e1c\u201d v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00f3 l\u00e0 th\u00f4ng qua m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 l\u1ed1i s\u1ed1ng, th\u01b0\u1eddng xuy\u00ean g\u1eedi b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t; t\u1eadn d\u1ee5ng k\u1ebft qu\u1ea3 \u0111\u00f3 cho k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ti\u1ebfp theo. V\u00ec v\u1eady, thay v\u00ec ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng trong giao d\u1ecbch \u0111\u01a1n thu\u1ea7n ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh kh\u00e1ch h\u00e0ng c\u00f2n l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i, l\u1eafng nghe, chia s\u1ebb,\u2026<\/span><\/p>\n

5.\u00a0\u0110\u1eebng b\u1ecf qua nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a ti\u1ec1m n\u0103ng<\/b><\/h3>\n

Sai l\u1ea7m h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1eafc ph\u1ea3i ch\u00ednh l\u00e0 l\u00e3ng qu\u00ean kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng trong ph\u1ec5u b\u00e1n h\u00e0ng, ch\u1ec9 v\u00ec h\u1ecd kh\u00f4ng m\u1edf email b\u1ed1n l\u1ea7n li\u00ean ti\u1ebfp. Thay v\u00e0o \u0111\u00f3, h\u00e3y d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian ki\u1ec3m tra l\u00fd do t\u1ea1i sao h\u1ecd ch\u01b0a m\u1edf email; li\u1ec7u h\u1ecd c\u00f3 \u0111ang v\u01b0\u1edbng \u1edf kh\u00e2u n\u00e0o? \u0110\u00f4i khi kh\u00e1ch h\u00e0ng k\u1eb9t trong m\u1edb b\u00f2ng bong c\u1ee7a \u201cth\u1ea3m h\u1ecda kinh doanh \u1ea3o\u201d v\u00e0 th\u01b0\u1eddng kh\u00f4ng t\u01b0\u01a1ng t\u00e1c g\u00ec. \u0110i\u1ec1u \u0111\u00e1ng s\u1ee3 nh\u1ea5t ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y l\u1ea1i chi\u1ebfm \u0111a s\u1ed1 trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u1eebng cho r\u1eb1ng h\u1ecd kh\u00f4ng ti\u1ec1m n\u0103ng, h\u00e3y h\u1ecfi h\u1ecd t\u1ea1i sao.<\/span><\/p>\n

6.\u00a0Theo d\u00f5i ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng NPS (Net Promoter Score)<\/b><\/h3>\n

S\u1ef1 th\u1eadt \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi r\u1ea5t \u00edt doanh nghi\u1ec7p l\u00e0m \u0111i\u1ec1u n\u00e0y. May thay, th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u1ec9 s\u1ed1 NPS v\u00e0 li\u00ean t\u1ee5c ph\u00e2n t\u00edch c\u0169ng nh\u01b0 y\u1ebfu t\u1ed1i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mu\u1ed1n gi\u1edbi thi\u1ec7u n\u00f3 v\u1edbi \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a m\u00ecnh. Quan t\u00e2m ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 n\u00e0y c\u0169ng nh\u01b0 nhanh ch\u00f3ng b\u1eaft k\u1ecbp thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra ph\u1ea3n \u1ee9ng ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap b\u1ea1n chi\u1ebfn th\u1eafng tr\u00ean m\u1eb7t tr\u1eadn kh\u1ed1c li\u1ec7t n\u00e0y.<\/span><\/p>\n

\"\u0110\u00e1nh<\/p>\n

\u0110\u00e1nh gi\u00e1 ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

7.\u00a0S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00f4n ngoan<\/b><\/h3>\n

Khi kh\u00e1ch h\u00e0ng cung c\u1ea5p d\u1eef li\u1ec7u cho b\u1ea1n, h\u00e3y t\u1eadn d\u1ee5ng n\u00f3 \u0111\u1ec3 giao ti\u1ebfp, x\u00e2y d\u1ef1ng l\u00f2ng tin, thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n b\u00e1n h\u00e0ng cho h\u1ecd. D\u1eef li\u1ec7u l\u1edbn ch\u1ec9 ph\u00e1t huy gi\u00e1 tr\u1ecb khi b\u1ea1n th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng n\u00f3, cho d\u00f9 c\u00f3 ph\u1ee9c t\u1ea1p \u0111\u1ebfn \u0111\u00e2u. Nh\u01b0ng v\u1edbi s\u1ef1 \u0111a d\u1ea1ng k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7n nay, nhi\u1ec1u khi ch\u00fang ta b\u1ecf ph\u00ed nh\u1eefng \u0111i\u1ec1u m\u00ecnh \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c trong m\u1ed9t th\u1eddi gian d\u00e0i: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 ra sao \u0111em hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n

8.\u00a0T\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb c\u00f3 li\u00ean quan<\/b><\/h3>\n

\u0110\u00e3 bao nhi\u00eau l\u1ea7n b\u1ea1n cung c\u1ea5p th\u00f4ng tin cho m\u1ed9t doanh nghi\u1ec7p, ch\u1ec9 \u0111\u1ec3 \u0111\u1ed5i l\u1ea1i nh\u1eefng tin nh\u1eafn, cu\u1ed9c g\u1ecdi spam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan? Marketing v\u1eabn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo t\u1eebng ph\u00e2n \u0111o\u1ea1n v\u00e0 xu h\u01b0\u1edbng ch\u1ee9 kh\u00f4ng ph\u1ea3i mang t\u00ednh t\u00e1ch bi\u1ec7t v\u00e0 v\u00ed d\u1ee5 ch\u1ee9ng t\u1ecf s\u1ef1 l\u00e3ng ph\u00ed r\u1ea5t l\u1edbn th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng li\u1ec7u c\u00f2n c\u00f3 \u00fd ngh\u0129a n\u1ebfu kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c? <\/span><\/p>\n

Khi\u1ebfn t\u1eebng c\u00e1 nh\u00e2n tr\u1edf n\u00ean quan tr\u1ecdng; \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ea5u hi\u1ec3u, c\u00f4ng nh\u1eadn h\u00e0nh vi \u0111\u1ed9c \u0111\u00e1o c\u1ee7a h\u1ecd v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi b\u1ea3n th\u00e2n, \u0111\u1ed5i l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn v\u1edbi nh\u1eefng m\u1ef9 t\u1eeb: th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. Li\u1ec7u c\u00f3 \u0111\u00e1ng \u0111\u1ec3 th\u1eed?<\/span><\/p>\n

B\u00e0i li\u00ean quan:\u00a0Kh\u00e1ch h\u00e0ng trung th\u00e0nh \u2013 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

N\u0103m 2015 \u0111\u00e3 kh\u00e9p l\u1ea1i, b\u01b0\u1edbc sang n\u0103m m\u1edbi, ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft c\u1ed9ng \u0111\u1ed3ng marketing chia s\u1ebb, b\u00e0n lu\u1eadn ch\u00ednh l\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. B\u1edfi, t\u1ea1o v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c cho t\u1ea5t c\u1ea3 nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb c\u1ee7a m\u1ecdi ng\u00e0nh, l\u0129nh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56416"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56416"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56416\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}