{"id":56419,"date":"2023-12-20T18:02:40","date_gmt":"2023-12-20T11:02:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-loi-khuyen-hieu-qua-khi-thiet-lap-quang-cao-facebook.html"},"modified":"2023-12-20T18:02:40","modified_gmt":"2023-12-20T11:02:40","slug":"5-loi-khuyen-hieu-qua-khi-thiet-lap-quang-cao-facebook","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-loi-khuyen-hieu-qua-khi-thiet-lap-quang-cao-facebook.html","title":{"rendered":"5 l\u1eddi khuy\u00ean hi\u1ec7u qu\u1ea3 khi thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o Facebook"},"content":{"rendered":"
Tr\u1eeb khi kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng g\u00ec v\u1ec1 TM\u0110T\u00a0trong su\u1ed1t th\u1eadp k\u1ef7 v\u1eeba qua, b\u1ea1n m\u1edbi l\u00e3ng qu\u00ean\u00a0r\u1eb1ng Facebook \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd v\u00e0 c\u1ef1c k\u1ef3 h\u1eefu \u00edch cho ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 ph\u00e2n kh\u00fac kh\u00e1n gi\u1ea3 \u0111\u1ebfn m\u1ee9c c\u1ee5 th\u1ec3, chi ti\u1ebft nh\u1ea5t nh\u01b0 m\u00e0u s\u1eafc chi\u1ebfc qu\u1ea7n h\u1ecd m\u1eb7c h\u00f4m th\u1ee9 Ba \u2013 \u0111i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd \u0111em l\u1ea1i l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1eb3n.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y, Subiz xin gi\u1edbi thi\u1ec7u 5 tip m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o Facebook \u2013 \u0111\u01a1n gi\u1ea3n nh\u01b0ng th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng t\u1ea1o chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n

T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a video<\/b><\/h3>\n

Trong n\u0103m qua, Facebook \u0111\u00e3 c\u00f3 chuy\u1ec3n bi\u1ebfn m\u1ea1nh m\u1ebd, h\u1ed7 tr\u1ee3 video c\u00e2n b\u1eb1ng v\u1edbi \u1ea3nh t\u0129nh, m\u1edf ra m\u1ed9t c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c xem nhi\u1ec1u h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n chi ph\u00ed qu\u00e1 l\u1edbn. Ch\u1eafc ch\u1eafn, v\u1eabn c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u1ea3nh t\u0129nh thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng Facebook hi\u1ec7n ch\u01b0a \u0111\u1eb7t ch\u00fang \u1edf danh s\u00e1ch \u01b0u ti\u00ean cao nh\u1ea5t.<\/span><\/p>\n

\"Video<\/p>\n

Video hi\u1ec7n \u0111ang l\u00e0 h\u00ecnh th\u1ee9c thu h\u00fat t\u01b0\u01a1ng t\u00e1c r\u1ea5t t\u1ed1t tr\u00ean Facebook<\/p>\n<\/div>\n

Thay v\u00e0o \u0111\u00f3, b\u1ea1n n\u00ean h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng m\u1ed9t lo\u1ea1t video ng\u1eafn, kh\u00f4ng qu\u00e1 25 gi\u00e2y, minh h\u1ecda t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ch\u00fang. H\u00e3y ch\u1eafc ch\u1eafn s\u1eed d\u1ee5ng \u1ea3nh thumbnail h\u00fat s\u1ef1 ch\u00fa \u00fd c\u0169ng nh\u01b0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng xem video.<\/span><\/p>\n

C\u00e0i \u0111\u1eb7t hai m\u00e3 Facebook pixel<\/b><\/h3>\n

Facebook cung c\u1ea5p d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i cho m\u1ed9t s\u1ed1 lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111i\u1ec3n h\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang, l\u01b0\u1ee3ng click qu\u1ea3ng c\u00e1o, nh\u01b0ng l\u1ea1i ch\u01b0a th\u1ed1ng k\u00ea chi ti\u1ebft l\u01b0\u1ee3t xem video. \u0110\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n ph\u1ea3i c\u00e0i \u0111\u1eb7t m\u00e3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Facebook tr\u00ean website, \u0111\u1eb7c bi\u1ec7t tr\u00ean gian h\u00e0ng hay ph\u1ea7n thanh to\u00e1n. \u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb ph\u1ee9c t\u1ea1p nh\u01b0ng l\u1ea1i kh\u00e1 \u0111\u01a1n gi\u1ea3n.<\/span><\/p>\n

\"S\u1eed<\/p>\n

S\u1eed d\u1ee5ng Pixel \u0111\u1ec3 c\u00f3 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng tr\u00ean site<\/p>\n<\/div>\n

\u0110\u1ea7u ti\u00ean, b\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u0103ng nh\u1eadp v\u00e0o tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o Facebook \u2192 C\u00f4ng c\u1ee5 \u2192 Pixel \u2192 t\u1ea1o ra m\u1ed9t \u0111o\u1ea1n m\u00e3 t\u00f9y ch\u1ec9nh, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y \u0111\u1ec3 ki\u1ec3m tra l\u01b0\u1ee3ng thanh to\u00e1n, sau \u0111\u00f3 c\u00e0i \u0111\u1eb7t tr\u00ean trang web. H\u1ea7u h\u1ebft h\u1ec7 th\u1ed1ng website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong ph\u1ea7n Thi\u1ebft l\u1eadp s\u1ebd c\u00f3 ch\u1ed7 \u0111\u1ec3 c\u00e0i m\u00e3 Pixel kh\u00e1 \u0111\u01a1n gi\u1ea3n (ch\u1eb3ng h\u1ea1n th\u1ebb Header\/ Footer trong n\u1ec1n t\u1ea3ng Wordpres). Sau khi ho\u00e0n th\u00e0nh, Facebook s\u1ebd c\u00f3 b\u00e1o c\u00e1o khi c\u00f3 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n mua h\u00e0ng \u2013 c\u0169ng nh\u01b0 th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng tr\u00ean site.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng n\u00ean t\u1ea1o v\u00e0 c\u00e0i \u0111\u1eb7t m\u00e3 pixel v\u1ec1 Facebook Audience \u2013 cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 mua h\u00e0ng tr\u00ean trang c\u1ee7a b\u1ea1n. C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u00ean, nh\u01b0ng s\u1ebd l\u00e0 ch\u1ecdn \u201cLookalike Audience\u201d trong t\u00f9y ch\u1ecdn \u201c\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh\u201d t\u1ea1i c\u1ee5m \u0111\u1ea7u ti\u00ean khi t\u1ea1o qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

T\u1ea1o li\u00ean k\u1ebft t\u00f9y ch\u1ec9nh<\/b><\/h3>\n

\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o \u0111ang th\u1ef1c hi\u1ec7n, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 theo d\u00f5i b\u00ean c\u1ea1nh b\u00e1o c\u00e1o Facebook trong tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o. Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, h\u00e3y ki\u1ec3m tra l\u1ea1i c\u00e0i \u0111\u1eb7t Google Analytics tr\u00ean site li\u1ec7u \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng. Ti\u1ebfp \u0111\u1ebfn, s\u1eed d\u1ee5ng URL Builder v\u00e0 t\u1ea1o URL tu\u1ef3 ch\u1ec9nh theo h\u01b0\u1edbng d\u1eabn cho m\u1ed7i qu\u1ea3ng c\u00e1o \u2192 thu g\u1ecdn v\u1edbi Bitly.com cho th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng n\u1ebfu th\u1ea5y c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t t\u1eebng m\u1eabu qu\u1ea3ng c\u00e1o, h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/span><\/p>\n

A\/B testing<\/b><\/h3>\n

Gi\u1ed1ng nh\u01b0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec trong ti\u1ebfp th\u1ecb, A\/B testing ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, h\u00e3y th\u1eed b\u1eaft \u0111\u1ea7u v\u1edbi video v\u00e0 kh\u1edfi \u0111\u1ed9ng \u00edt nh\u1ea5t l\u00e0 hai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c nhau : nh\u1eafm \u0111\u1ebfn c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3, v\u1edbi c\u00f9ng m\u1ed9t video nh\u01b0ng m\u1eabu ti\u00eau \u0111\u1ec1 kh\u00e1c nhau. B\u1ea1n c\u00f3 th\u1ec3 th\u1eed v\u1edbi kho\u1ea3n ng\u00e2n s\u00e1ch ch\u1ec9 200.000\/ng\u00e0y\/video v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ed3ng th\u1eddi trong \u00edt nh\u1ea5t b\u1ed1n\/ n\u0103m ng\u00e0y \u0111\u1ec3 xem m\u1eabu n\u00e0o c\u00f3 ph\u1ea3n \u1ee9ng t\u1ed1t h\u01a1n.<\/span><\/p>\n

\"A\/B<\/p>\n

A\/B Testing<\/p>\n<\/div>\n

Sau \u0111\u00f3, \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u1ef1 v\u1edbi nh\u1eefng video kh\u00e1c nhau nh\u01b0ng cho c\u00f9ng m\u1ed9t ti\u00eau \u0111\u1ec1. L\u1eb7p l\u1ea1i c\u00e1c b\u01b0\u1edbc t\u01b0\u01a1ng t\u1ef1 v\u00e0 ki\u1ec3m tra thi\u1ebft l\u1eadp c\u1ee7a qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t \u0111\u1ed9ng \u2192 ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m, c\u1ea3i thi\u1ec7n \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n

Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u <\/b><\/h3>\n

Hi\u1ec7n t\u1ea1i, c\u00f3 r\u1ea5t nhi\u1ec1u th\u00f4ng s\u1ed1 ti\u00eau chu\u1ea9n quan tr\u1ecdng nh\u01b0: chi ph\u00ed m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC), chi ph\u00ed t\u1eebng l\u01b0\u1ee3t xem (CPV), t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) v\u00e0 gi\u00e1 m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM), c\u0169ng nh\u01b0 m\u1ed9t danh s\u00e1ch d\u00e0i d\u1eb1ng d\u1eb7c c\u00e1c t\u00f9y ch\u1ecdn b\u00e1o c\u00e1o kh\u00e1c. Nh\u01b0ng theo kinh nghi\u1ec7m, b\u1ea1n n\u00ean t\u1eadp trung s\u1ef1 ch\u00fa \u00fd t\u1edbi ho\u1ea1t \u0111\u1ed9ng t\u00f9y ch\u1ec9nh, bao g\u1ed3m l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c trong t\u1eebng b\u00e0i vi\u1ebft, chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t chia s\u1ebb, chi ph\u00ed m\u1ed7i l\u1ea7n xem v\u00e0 chuy\u1ec3n \u0111\u1ed5i; d\u1eef li\u1ec7u chi ph\u00ed m\u1ed7i h\u00e0nh \u0111\u1ed9ng c\u00f3 s\u1eb5n.<\/span><\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd r\u1ea5t t\u1ef1 h\u00e0o khi nh\u00ecn th\u1ea5y 10.000 l\u01b0\u1ee3t chia s\u1ebb, 1.000.000 l\u01b0\u1ee3t xem, nh\u01b0ng nh\u1eefng con s\u1ed1 tr\u00ean s\u1ebd ch\u1eb3ng n\u00f3i l\u00ean \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec n\u1ebfu ch\u01b0a so s\u00e1nh v\u1edbi chi ph\u00ed th\u1ef1c hi\u1ec7n. H\u00e3y nh\u1edb, lu\u00f4n t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 so s\u00e1nh b\u1eb1ng c\u00e1ch th\u00eam c\u1ee5m \u201cchi ph\u00ed cho m\u1ed7i\u2026\u201d tr\u01b0\u1edbc nh\u1eefng th\u00e0nh t\u1ef1u m\u00e0 b\u1ea1n \u0111ang \u0111o.<\/span><\/p>\n

B\u00e0i li\u00ean quan:<\/p>\n

    \n
  • 6 c\u00e1ch t\u0103ng t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean cho Facebook Page<\/em><\/li>\n
  • N\u00ean \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean Google hay Facebook?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Tr\u1eeb khi kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng g\u00ec v\u1ec1 TM\u0110T\u00a0trong su\u1ed1t th\u1eadp k\u1ef7 v\u1eeba qua, b\u1ea1n m\u1edbi l\u00e3ng qu\u00ean\u00a0r\u1eb1ng Facebook \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd v\u00e0 c\u1ef1c k\u1ef3 h\u1eefu \u00edch cho ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 ph\u00e2n kh\u00fac kh\u00e1n gi\u1ea3 \u0111\u1ebfn m\u1ee9c c\u1ee5 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56419"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56419"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56419\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}