{"id":56423,"date":"2023-12-20T18:04:05","date_gmt":"2023-12-20T11:04:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-quy-tac-vang-gia-tang-ty-le-chuyen-doi-website.html"},"modified":"2023-12-20T18:04:05","modified_gmt":"2023-12-20T11:04:05","slug":"nhung-quy-tac-vang-gia-tang-ty-le-chuyen-doi-website","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-quy-tac-vang-gia-tang-ty-le-chuyen-doi-website.html","title":{"rendered":"Nh\u1eefng quy t\u1eafc v\u00e0ng gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i website"},"content":{"rendered":"
T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i webstie hay g\u1ecdi ng\u1eafn g\u1ecdn l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CR \u2013 Conversion Rate) l\u00e0 t\u1ef7 l\u1ec7 s\u1ed1 ng\u01b0\u1eddi \u0111\u1eb7t h\u00e0ng (ho\u1eb7c thanh to\u00e1n, ho\u1eb7c theo d\u00f5i, ho\u1eb7c g\u1eedi th\u00f4ng tin \u2013 t\u00f9y v\u00e0o m\u1ee5c ti\u00eau b\u1ea1n \u0111\u1ec1 ra) tr\u00ean t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi v\u00e0o website c\u1ee7a b\u1ea1n. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 th\u01b0\u1edbc \u0111o s\u1ef1 hi\u1ec7u qu\u1ea3 trong ho\u1ea1t \u0111\u1ed9ng Marketing online. Gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u00fap t\u1ed1i \u0111a h\u00f3a m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed b\u1ecf ra th\u1ea5p nh\u1ea5t. C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong Ph\u1ea7n 6: Nh\u1eefng quy t\u1eafc v\u00e0ng gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i website<\/em> c\u1ee7a ch\u1ee7 \u0111\u1ec1 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh online<\/em>.<\/p>\n

1. T\u00ecm hi\u1ec3u v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n

C\u00f4ng th\u1ee9c t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i?<\/b><\/h3>\n

Conversion Rate (CR) = T\u1ed5ng s\u1ed1 m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c \/ T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng v\u00e0o website
(Ch\u00fa \u00fd: M\u1ee5c ti\u00eau v\u00e0 traffic ph\u1ea3i \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng tr\u00ean c\u00f9ng m\u1ed9t \u0111\u01a1n v\u1ecb th\u1eddi gian)<\/em><\/p>\n

\"C\u00f4ng<\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i website?<\/b><\/h3>\n

\u201cV\u00e0o vai\u201d kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 nh\u00ecn v\u00e0o trang ch\u1ee7 c\u1ee7a b\u1ea1n. L\u00fac n\u00e0y, h\u00e3y t\u1ef1 h\u1ecfi m\u00ecnh hai c\u00e2u h\u1ecfi:<\/p>\n

    \n
  • Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 cho bi\u1ebft nh\u1eefng g\u00ec b\u1ea1n b\u00e1n trong v\u00f2ng ba gi\u00e2y hay kh\u00f4ng?<\/li>\n
  • Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tin t\u01b0\u1edfng giao ph\u00f3 th\u1ebb t\u00edn d\u1ee5ng c\u1ee7a m\u00ecnh cho b\u1ea1n hay kh\u00f4ng?<\/span><\/li>\n<\/ul>\n

    N\u1ebfu b\u1ea1n tr\u1ea3 l\u1eddi kh\u00f4ng cho m\u1ed9t trong hai ho\u1eb7c c\u1ea3 hai c\u00e2u h\u1ecfi, \u0111\u00f3 l\u00e0 l\u00fac \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi trang web c\u1ee7a b\u1ea1n.<\/p>\n

    2. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung \u0111\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i website<\/h2>\n

    \u00dd t\u01b0\u1edfng b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o gi\u00fap t\u0103ng chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u nh\u1ea5t<\/b><\/h3>\n

    T\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111i\u1ec3m \u01b0u vi\u1ec7t nh\u01b0ng trong m\u1eaft kh\u00e1ch h\u00e0ng th\u00ec n\u00f3 l\u1ea1i kh\u00f4ng gi\u1ed1ng nhau. B\u1ea1n h\u00e3y ki\u1ec3m tra t\u1ea5t c\u1ea3 c\u00e1c \u00fd t\u01b0\u1edfng b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o trong qu\u1ea3ng c\u00e1o, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed n\u1ed5i b\u1eadt tr\u00ean website v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u00ecm ra c\u00e1ch c\u1ea3i thi\u1ec7n t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u nh\u1ea5t. M\u1ed9t khi b\u1ea1n t\u00ecm th\u1ea5y nh\u1eefng \u00fd t\u01b0\u1edfng b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3 v\u00e0 t\u1ed1i \u01b0u cho vi\u1ec7c mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

    S\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/b><\/h3>\n

    H\u00e3y t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: h\u00e0nh \u0111\u1ed9ng g\u00ec c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean trang s\u1ebd t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn cho b\u1ea1n? T\u1eeb \u0111\u00f3 s\u1eed d\u1ee5ng n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00f4n ngoan nh\u1ea5t, v\u00ed d\u1ee5 \u201cB\u1eaft \u0111\u1ea7u \u0111\u0103ng k\u00ed\u201d, \u201cB\u1eaft \u0111\u1ea7u \u0111\u1eb7t h\u00e0ng\u201d. Vi\u1ec7c n\u00e0y s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u1edbi h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo, t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn l\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

    N\u1ed9i dung trong landing page<\/b><\/h3>\n

    H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c v\u1ecb tr\u00ed \u0111\u1eb7t n\u1ed9i dung: v\u1ecb tr\u00ed n\u00e0o b\u1ea1n \u0111\u00e3 ch\u1ee9ng th\u1ef1c? V\u1ecb tr\u00ed n\u00e0o b\u1ea1n \u0111\u00e3 ph\u00e2n t\u00edch c\u00e1c l\u1ee3i \u00edch v\u00e0 t\u00ednh n\u0103ng? B\u1ea1n s\u1ebd s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 tr\u00ean c\u00f9ng c\u1ee7a trang \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch nh\u01b0 th\u1ebf n\u00e0o? S\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 th\u1eddi gian trung b\u00ecnh \u1edf l\u1ea1i tr\u00ean trang \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a trang.<\/p>\n

    T\u00edch h\u1ee3p ph\u1ea7n m\u1ec1m Live Chat<\/b><\/h3>\n

    \u0110\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc k\u1ecbp th\u1eddi, b\u1ea1n c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t ph\u1ea7n m\u1ec1m live chat nh\u01b0 Subiz \u0111\u1ec3 t\u01b0 v\u1ea5n cho c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n

    \"T\u0103ng<\/p>\n

    T\u00edch h\u1ee3p ph\u1ea7n m\u1ec1m Live Chat cho website l\u00e0 c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

    T\u00f9y ch\u1ec9nh landing page ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng khu v\u1ef1c \u0111\u1ecba l\u00ed<\/b><\/h3>\n

    Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb khu v\u1ef1c n\u00e0o nhi\u1ec1u nh\u1ea5t? B\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00ed c\u00f3 l\u1ee3i nhu\u1eadn cao nh\u1ea5t v\u00e0 t\u1ea1o ra c\u00e1c trang chuy\u00ean cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i theo \u0111\u1ecba ph\u01b0\u01a1ng (v\u00ed d\u1ee5 nh\u01b0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n \u1edf khu v\u1ef1c TPHCM).<\/p>\n

    T\u1ed1i \u01b0u qu\u00e1 tr\u00ecnh thanh to\u00e1n<\/b><\/h3>\n

    T\u1ea1o ra m\u1ed9t quy tr\u00ecnh thanh to\u00e1n tr\u01a1n tru v\u00e0 nhanh ch\u00f3ng \u0111\u1ec3 tr\u00e1nh b\u1ecf l\u1ee1 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi h\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 mua s\u1eafm. Ki\u1ec3m tra thanh to\u00e1n c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c th\u00f4ng tin tr\u00ean h\u00f3a \u0111\u01a1n v\u00e0 c\u00e1c trang thanh to\u00e1n h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc.<\/p>\n

    Ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt r\u00f5 r\u00e0ng<\/b><\/h3>\n

    Gi\u1ea3m b\u1edbt nh\u1eefng m\u1ed1i lo ng\u1ea1i cho kh\u00e1ch h\u00e0ng v\u1ec1 \u0111\u1ed9 b\u1ea3o m\u1eadt b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o ch\u00ednh s\u00e1ch an ninh, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c chi ti\u1ebft kh\u00e1c m\u1ed9t c\u00e1ch minh b\u1ea1ch nh\u1ea5t. Nh\u1eefng ch\u00ednh s\u00e1ch n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c ghi r\u00f5 r\u00e0ng \u0111\u1ec3 t\u1ea1o \u0111\u1ed9 tin c\u1eady cho kh\u00e1ch h\u00e0ng.<\/p>\n

    3. T\u1ed1i \u01b0u h\u00f3a h\u00ecnh th\u1ee9c \u0111\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i website<\/h2>\n
    \"C\u1ea3i<\/p>\n

    C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u \u0111\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

    Front Page<\/b><\/h3>\n

    Front Page l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y, v\u00ec th\u1ebf b\u1ea1n ph\u1ea3i t\u1ea1o ra \u0111\u01b0\u1ee3c 1 trang thu h\u00fat kh\u00e1ch h\u00e0ng. B\u1ea1n n\u00ean th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng nh\u1eefng g\u00ec b\u1ea1n b\u00e1n, c\u00f3 thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng \u0111\u1eb9p v\u00e0 chuy\u00ean nghi\u1ec7p v\u1edbi r\u1ea5t nhi\u1ec1u h\u00ecnh \u1ea3nh l\u1edbn, ch\u1ea5t l\u01b0\u1ee3ng cao. Nh\u1eefng th\u00f4ng tin thu h\u00fat kh\u00e1ch h\u00e0ng n\u00ean \u0111\u01b0\u1ee3c \u0111\u1ec3 n\u01a1i d\u1ec5 nh\u00ecn nh\u1ea5t: Th\u00f4ng tin n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m, khuy\u1ebfn m\u00e3i, th\u00f4ng tin li\u00ean h\u1ec7\u2026<\/p>\n

    Ph\u1ed1i m\u00e0u<\/b><\/h3>\n

    Y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 v\u1ebb nh\u01b0 kh\u00f4ng quan tr\u1ecdng \u1edf c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 ng\u1ea1c nhi\u00ean n\u1ebfu th\u1ef1c s\u1ef1 bi\u1ebft r\u1eb1ng m\u00e0u s\u1eafc c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn m\u1ed9t h\u00e0nh \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn.Theo m\u1ed9t nghi\u00ean c\u1ee9u, n\u00fat m\u00e0u cam, m\u00e0u xanh g\u00e2y t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t l\u00ean th\u1ecb gi\u00e1c.<\/p>\n

    Thanh \u0111i\u1ec1u h\u01b0\u1edbng (Navigation)<\/b><\/h3>\n

    L\u00e0 nh\u1eefng g\u00ec \u1edf ph\u00eda tr\u00ean c\u00f9ng c\u1ee7a trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u00fang c\u01a1 b\u1ea3n s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y th\u1ee9 m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. Thanh \u0111i\u1ec1u h\u01b0\u1edbng d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u s\u00e2u v\u00e0o website c\u1ee7a b\u1ea1n. N\u00ean \u0111\u1eb7t nh\u1eefng m\u1ee5c quan tr\u1ecdng l\u00ean \u0111\u1ea7u \u0111\u1ec3 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng click v\u00e0o, v\u00ed d\u1ee5: Danh m\u1ee5c s\u1ea3n ph\u1ea9m, \u0110\u1eb7t h\u00e0ng, Li\u00ean h\u1ec7\u2026<\/p>\n

    Danh s\u00e1ch \u01b0a th\u00edch<\/b><\/h3>\n

    S\u1ebd l\u00e0 m\u1ed9t b\u1ea5t l\u1ee3i n\u1ebfu trang thanh to\u00e1n thi\u1ebfu m\u1ed9t danh s\u00e1ch \u01b0a th\u00edch ho\u1eb7c t\u00ednh n\u0103ng l\u01b0u l\u1ea1i xem sau. N\u1ebfu t\u00f4i t\u00ecm th\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 m\u00ecnh quan t\u00e2m, nh\u01b0ng ch\u1ec9 mu\u1ed1n l\u01b0u l\u1ea1i ch\u00fang, b\u1edfi hi\u1ec7n t\u1ea1i gi\u00e1 s\u1ea3n ph\u1ea9m h\u01a1i cao khi\u1ebfn t\u00f4i mu\u1ed1n mua sau \u0111\u00f3, hay v\u00ec t\u00f4i \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh mua n\u00f3 l\u00e0m m\u00f3n qu\u00e0 sinh nh\u1eadt trong m\u1ed9t v\u00e0i tu\u1ea7n t\u1edbi? B\u1ea1n ngh\u0129 xem t\u00ednh n\u0103ng l\u01b0u l\u1ea1i xem sau c\u00f3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o hay kh\u00f4ng?<\/p>\n

    N\u00fat li\u00ean k\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h3>\n

    R\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd chia s\u1ebb mua h\u00e0ng th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. H\u00e3y \u0111\u1eb7t n\u00fat li\u00ean k\u1ebft tr\u00ean trang web c\u1ee7a b\u1ea1n nh\u01b0 Facebook, Google+, Twitter\u2026<\/p>\n

    Ngu\u1ed3n: Haravan<\/em><\/p>\n

    C\u00e1c ph\u1ea7n tr\u01b0\u1edbc trong c\u00f9ng\u00a0ch\u1ee7 \u0111\u1ec1<\/p>\n

      \n
    • Ph\u1ea7n 1:\u00a0X\u00e2y d\u1ef1ng b\u1ea3n k\u1ebf ho\u1ea1ch ho\u00e0n h\u1ea3o \u0111\u1ec3 kinh doanh online ph\u00e1t \u0111\u1ea1t<\/em><\/li>\n
    • Ph\u1ea7n 2:\u00a0X\u00e2y d\u1ef1ng k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/em><\/li>\n
    • Ph\u1ea7n 3:\u00a0Giao nh\u1eadn h\u00e0ng h\u00f3a trong kinh doanh online \u2013 V\u1ea5n \u0111\u1ec1 kh\u00f4ng h\u1ec1 nh\u1ecf<\/em><\/li>\n
    • Ph\u1ea7n 4:\u00a0X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u2013 \u201cCon \u00e1t\u201d ch\u1ee7 b\u00e0i c\u1ee7a doanh nghi\u1ec7p<\/em><\/li>\n
    • Ph\u1ea7n 5:\u00a0Content Marketing \u2013 Chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft y\u1ebfu cho m\u1ecdi doanh nghi\u1ec7p<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i webstie hay g\u1ecdi ng\u1eafn g\u1ecdn l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CR \u2013 Conversion Rate) l\u00e0 t\u1ef7 l\u1ec7 s\u1ed1 ng\u01b0\u1eddi \u0111\u1eb7t h\u00e0ng (ho\u1eb7c thanh to\u00e1n, ho\u1eb7c theo d\u00f5i, ho\u1eb7c g\u1eedi th\u00f4ng tin \u2013 t\u00f9y v\u00e0o m\u1ee5c ti\u00eau b\u1ea1n \u0111\u1ec1 ra) tr\u00ean t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi v\u00e0o website c\u1ee7a b\u1ea1n. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56423"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56423"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56423\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}