{"id":56438,"date":"2023-12-20T18:07:39","date_gmt":"2023-12-20T11:07:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/danh-gia-hieu-qua-marketing-tren-mang-xa-hoi-bang-google-analytics.html"},"modified":"2023-12-20T18:07:39","modified_gmt":"2023-12-20T11:07:39","slug":"danh-gia-hieu-qua-marketing-tren-mang-xa-hoi-bang-google-analytics","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/danh-gia-hieu-qua-marketing-tren-mang-xa-hoi-bang-google-analytics.html","title":{"rendered":"\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Marketing tr\u00ean M\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng Google Analytics"},"content":{"rendered":"
M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 r\u1ea5t nhi\u00eau\u00a0ng\u01b0\u1eddi l\u00e0m marketing tr\u00ean\u00a0m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n \u0111\u1eb7t ra l\u00e0 \u201cT\u00f4i ph\u1ea3i t\u00ecm ki\u1ebfm s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch \u1edf \u0111\u00e2u trong Google Analytics?\u201d.\u00a0Subiz xin g\u1ee3i \u00fd m\u1ed9t s\u1ed1\u00a0b\u00e1o c\u00e1o h\u1eefu \u00edch nh\u1ea5t t\u1eeb n\u1ec1n t\u1ea3ng th\u1ed1ng k\u00ea n\u00e0y \u0111\u1ec3 gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi tr\u00ean.<\/p>\n

1.\u00a0L\u01b0\u1ee3ng truy c\u1eadp theo t\u1eebng m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

B\u00e1o c\u00e1o n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o \u0111ang \u0111em l\u1ea1i l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp nhi\u1ec1u nh\u1ea5t cho b\u1ea1n.<\/p>\n

\"L\u01b0\u1ee3ng<\/p>\n

L\u01b0\u1ee3ng truy c\u1eadp theo t\u1eebng k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n<\/div>\n

T\u00ecm b\u00e1o c\u00e1o \u0111\u00f3 \u1edf \u0111\u00e2u?<\/h3>\n

Acquisition > Social > Network Referrals<\/em><\/p>\n

\u00dd ngh\u0129a c\u1ee7a b\u00e1o c\u00e1o l\u00e0 g\u00ec?<\/h3>\n

Trong nh\u00e1y m\u1eaft, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o c\u00f3 l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ebfn website c\u1ee7a b\u1ea1n.\u00a0B\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ec3 hi\u1ec3n th\u1ecb 25 ho\u1eb7c 50 k\u00eanh, sau \u0111\u00f3 thay \u0111\u1ed5i ph\u1ea1m vi ng\u00e0y th\u00e1ng \u0111\u1ec3 so s\u00e1nh v\u1edbi giai \u0111o\u1ea1n tr\u01b0\u1edbc. B\u00e2y gi\u1edd b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o \u0111ang c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng v\u00e0 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng.<\/p>\n

N\u00e2ng cao<\/h3>\n

N\u1ebfu b\u1ea1n click v\u00e0o t\u00ean t\u1eebng k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i trong b\u00e1o c\u00e1o n\u00e0y th\u00ec b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t ph\u00e2n t\u00edch t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng.<\/p>\n

2.\u00a0L\u01b0\u1ee3ng truy c\u1eadp chung t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

B\u00e1o c\u00e1o n\u00e0y s\u1ebd gi\u00fap b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng g\u00f3p \u0111\u01b0\u1ee3c bao nhi\u00eau truy c\u1eadp\u00a0trong t\u1ed5ng th\u1ec3 l\u01b0\u1ee3ng truy c\u1eadp\u00a0c\u1ee7a website<\/p>\n

\"L\u01b0\u1ee3ng<\/p>\n

L\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n<\/div>\n

T\u00ecm b\u00e1o c\u00e1o \u0111\u00f3 \u1edf \u0111\u00e2u?<\/h3>\n

Acquisition > All Traffic > Channels<\/em><\/p>\n

\u00dd ngh\u0129a c\u1ee7a b\u00e1o c\u00e1o l\u00e0 g\u00ec?<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c ngu\u1ed3n truy c\u1eadp\u00a0\u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 cao h\u01a1n:<\/p>\n

    \n
  • T\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google)<\/li>\n
  • M\u1ea1ng x\u00e3 h\u1ed9i (Twitter, Facebook,\u2026)<\/li>\n
  • Tr\u1ef1c ti\u1ebfp (ng\u01b0\u1eddi d\u00f9ng g\u00f5 tr\u1ef1c ti\u1ebfp \u0111\u1ecba ch\u1ec9 website v\u00e0o tr\u00ecnh duy\u1ec7t web ho\u1eb7c bookmark)<\/li>\n
  • Gi\u1edbi thi\u1ec7u (ng\u01b0\u1eddi d\u00f9ng click v\u00e0o li\u00ean k\u1ebft t\u1eeb c\u00e1c website kh\u00e1c \u0111\u1ec3 qua website c\u1ee7a b\u1ea1n)<\/li>\n
  • Email<\/li>\n
  • T\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n<\/li>\n
  • Ngu\u1ed3n kh\u00e1c<\/li>\n<\/ul>\n

    V\u1edbi th\u00f4ng tin n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t nh\u1eadn \u0111\u1ecbnh tuy\u1ec7t v\u1eddi v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i trong vi\u1ec7c mang m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn website. B\u00e1o c\u00e1o n\u00e0y s\u1ebd l\u00e0 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y b\u1ea1n c\u00f3 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0 ph\u00e1t tri\u1ec3n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i hay kh\u00f4ng?<\/p>\n

    N\u00e2ng cao<\/h3>\n

    D\u01b0\u1edbi Acquisition<\/em> l\u00e0 danh m\u1ee5c All Traffic<\/em>, b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o \u0111\u1ec3 \u0111\u1ec3 xem Source\/Medium<\/em>, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t danh s\u00e1ch chi ti\u1ebft c\u00e1c ngu\u1ed3n truy c\u1eadp\u00a0nh\u01b0: T\u00ecm ki\u1ebfm (Organic), M\u1ea1ng x\u00e3 h\u1ed9i (Social)<\/em> v\u00e0 Gi\u1edbi thi\u1ec7u (Referral)<\/em>. H\u00e3y l\u01b0u \u00fd t\u1edbi vi\u1ec7c kh\u00e1ch truy c\u1eadp truy c\u1eadp v\u00e0o website t\u1eeb mobile hay m\u00e1y t\u00ednh, xem x\u00e9t c\u00e1ch quy \u0111\u1ecbnh URL c\u1ee7a m\u1ed7i m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft. V\u00ed d\u1ee5: Twitter tr\u00ean mobile \u0111\u01b0\u1ee3c \u0111\u1ea1i di\u1ec7n l\u00e0 t.co v\u00e0 m\u00e1y t\u00ednh l\u00e0 twitter.com; Facebook tr\u00ean mobile l\u00e0 m.facebook.com v\u00e0 m\u00e1y t\u00ednh l\u00e0 facebook.com.<\/p>\n

    Ngo\u00e0i ra, \u0111\u1ec3 so s\u00e1nh truy c\u1eadp t\u1eeb mobile v\u1edbi m\u00e1y t\u00ednh c\u00e1i n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 th\u00eam ti\u00eau ch\u00ed so s\u00e1nh Device<\/em> \u1edf m\u1ee5c Secondary Dimension<\/em> (b\u1eb1ng c\u00e1ch nh\u1ea5n v\u00e0o n\u00fat Secondary Dimension<\/em> n\u1eb1m \u1edf \u0111\u1ea7u b\u1ea3ng).<\/p>\n

    3. Landing Pages<\/h2>\n

    \u00a0T\u00ecm b\u00e1o c\u00e1o \u0111\u00f3 \u1edf \u0111\u00e2u?<\/h3>\n

    Acquisition > Social > Landing Pages<\/em><\/p>\n

    \u00dd ngh\u0129a c\u1ee7a b\u00e1o c\u00e1o l\u00e0 g\u00ec?<\/h3>\n

    S\u1eed d\u1ee5ng b\u00e1o c\u00e1o n\u00e0y \u0111\u1ec3 xem c\u00e1c trang n\u00e0o tr\u00ean website \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

    N\u00e2ng cao<\/h3>\n

    B\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o li\u00ean k\u1ebft trong b\u00e1o c\u00e1o n\u00e0y \u0111\u1ec3 xem ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c m\u1ea1ng m\u00e0 n\u1ed9i d\u1ee5ng \u0111\u00e3 \u0111\u01b0\u1ee3c chia s\u1ebb.<\/p>\n

    4. B\u00e1o c\u00e1o \u0111a k\u00eanh<\/h2>\n

    T\u00ecm b\u00e1o c\u00e1o \u0111\u00f3 \u1edf \u0111\u00e2u?<\/h3>\n

    Conversions > Multi-Channel Funnels > Overview<\/em><\/p>\n

    B\u00e1o c\u00e1o n\u00e0y s\u1ebd l\u00e0m vi\u1ec7c n\u1ebfu b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp Goals cho website c\u1ee7a b\u1ea1n (xem b\u00ean d\u01b0\u1edbi).<\/p>\n

    \u00dd ngh\u0129a c\u1ee7a b\u00e1o c\u00e1o l\u00e0 g\u00ec?<\/h3>\n

    Bi\u1ec3u \u0111\u1ed3 Venn c\u00f3 tr\u00ean b\u00e1o c\u00e1o n\u00e0y s\u1ebd cho th\u1ea5y nh\u1eefng con \u0111\u01b0\u1eddng kh\u00e1c nhau m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn website ho\u1eb7c blog.\u00a0S\u1ef1 ch\u1ed3ng ch\u00e9o trong bi\u1ec3u \u0111\u1ed3 Venn \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 b\u1ea5m v\u00e0o m\u1ed9t li\u00ean k\u1ebft trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Facebook \u0111\u1ec3 \u0111\u1ebfn website nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i, sau \u0111\u00f3 quay tr\u1edf l\u1ea1i website b\u1eb1ng k\u00eanh tr\u1ef1c ti\u1ebfp \u0111\u1ec3 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i, v\u00ed d\u1ee5. V\u00e0 Google Analytics theo d\u00f5i t\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y.<\/p>\n

    N\u00e2ng cao<\/h3>\n

    Khi v\u00e0o ph\u1ec5u \u0111a k\u00eanh (Multi-Channel Funnel), s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 b\u00e1o c\u00e1o:<\/p>\n

      \n
    • Top Conversion Paths<\/li>\n
    • Time Lag<\/li>\n
    • Page Length<\/li>\n<\/ul>\n

      \u0110\u1ed1i v\u1edbi Top Conversion Paths<\/strong>, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u1ea7n xu\u1ea5t kh\u00e1ch truy c\u1eadp c\u00f3 tuy\u1ebfn \u0111\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 \u0111i \u0111\u1ebfn vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

      \u0110\u1ed1i v\u1edbi Time Lag<\/strong>, b\u1ea1n c\u00f3 th\u1ec3 xem kho\u1ea3ng c\u00e1ch bao nhi\u00eau ng\u00e0y gi\u1eefa l\u1ea7n truy c\u1eadp \u0111\u1ea7u ti\u00ean \u0111\u1ebfn l\u1ea7n truy c\u1eadp cu\u1ed1i c\u00f9ng (c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i).<\/p>\n

      \u0110\u1ed1i v\u1edbi Path Length<\/strong>, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau con \u0111\u01b0\u1eddng c\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ed7i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

      5. K\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch UTM<\/h2>\n

      T\u00ecm b\u00e1o c\u00e1o \u0111\u00f3 \u1edf \u0111\u00e2u?<\/h3>\n

      Acquisition > Campaigns<\/em><\/p>\n

      \u00dd ngh\u0129a c\u1ee7a b\u00e1o c\u00e1o l\u00e0 g\u00ec?<\/h3>\n

      N\u1ebfu b\u1ea1n \u0111ang ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 g\u1eafn th\u00eam c\u00e1c URL m\u00e0 b\u1ea1n \u0111ang chia s\u1ebb v\u1edbi m\u1ed9t tham s\u1ed1 UTM v\u00e0o cu\u1ed1i URL c\u1ee7a b\u1ea1n. URL Builder \u2013 s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed c\u1ee7a Google, \u0111\u00e2y l\u00e0 c\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 gi\u00fap b\u1ea1n thi\u1ebft l\u1eadp n\u00f3.<\/p>\n

      Khi thi\u1ebft l\u1eadp URL m\u1edbi trong URL Builder c\u1ee7a Google, b\u1ea1n ch\u1ec9 c\u1ea7n l\u01b0u \u00fd v\u1ec1 t\u00ean chi\u1ebfn d\u1ecbch (Campaign Name) v\u00ec b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y k\u1ebft qu\u1ea3 c\u1ee7a n\u00f3 trong Google Analytics.\u00a0\u00dd ngh\u0129a \u1edf \u0111\u00e2y l\u00e0 n\u00f3 s\u1ebd cho b\u1ea1n bi\u1ebft c\u00f3 bao nhi\u00eau l\u01b0\u1ee3t truy c\u1eadp t\u1eeb chi\u1ebfn d\u1ecbch n\u00e0y c\u0169ng nh\u01b0 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra v\u1edbi kh\u00e1ch truy c\u1eadp khi h\u1ecd v\u00e0o website: H\u1ecd \u1edf l\u1ea1i website bao l\u00e2u?\u00a0C\u00f3 chuy\u1ec3n \u0111\u1ed5i hay kh\u00f4ng?<\/p>\n

      6. C\u00e1ch thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau (Goal) v\u00e0 ph\u00e2n kh\u00fac n\u00e2ng cao (Advanced Segment)<\/h2>\n

      5 b\u00e1o c\u00e1o tr\u00ean r\u1ea5t tuy\u1ec7t v\u1eddi ph\u1ea3i kh\u00f4ng n\u00e0o! V\u00e0 \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t v\u00e0i b\u01b0\u1edbc nhanh ch\u00f3ng \u0111\u1ec3 th\u00eam Goal v\u00e0 Advanced Segments cho s\u1ed1 li\u1ec7u l\u01b0\u1ee3ng truy c\u1eadp\u00a0c\u1ee7a b\u1ea1n nh\u1eb1m t\u1ea1o nhi\u1ec1u m\u1ee5c ti\u00eau v\u00e0 h\u1eefu \u00edch h\u01a1n.\u00a0\u0110\u1ed1i v\u1edbi Goal, b\u1ea1n c\u00f3 th\u1ec3 cho Google Analytics bi\u1ebft r\u1eb1ng h\u00e0nh \u0111\u1ed9ng n\u00e0o tr\u00ean website m\u00e0 b\u1ea1n xem l\u00e0 tr\u1ecdng nh\u1ea5t, cho d\u00f9 \u0111\u00f3 l\u00e0 chuy\u1ec3n \u0111\u1ed5i hay th\u1eddi gian tr\u00ean website ho\u1eb7c b\u1ea5t k\u00ec s\u1ed1 li\u1ec7u n\u00e0o kh\u00e1c.<\/p>\n

      Thi\u1ebft l\u1eadp Goal\u00a0nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n
        \n
      • Nh\u1ea5p v\u00e0o Admin<\/em> \u2013 n\u1eb1m \u1edf ph\u00eda tr\u00ean c\u1ee7a b\u1ea5t k\u00ec trang Google Analytics n\u00e0o<\/li>\n
      • Trong c\u1ed9t b\u00ean ph\u1ea3i, click v\u00e0o Goal<\/em><\/li>\n
      • Ch\u1ecdn m\u1ed9t m\u1eabu Goal<\/li>\n<\/ul>\n
        \"Thi\u1ebft<\/p>\n

        Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

        Google Analytics ph\u00e2n th\u00e0nh 4 lo\u1ea1i kh\u00e1c nhau:<\/p>\n

          \n
        • Revenue (doanh thu)<\/li>\n
        • Acquisition (mua b\u00e1n, chuy\u1ec3n \u0111\u1ed5i)<\/li>\n
        • Inquiry (truy v\u1ea5n)<\/li>\n
        • Engagement (t\u01b0\u01a1ng t\u00e1c)<\/li>\n<\/ul>\n

          C\u00e1c b\u01b0\u1edbc ti\u1ebfp theo s\u1ebd kh\u00e1c nhau d\u1ef1a tr\u00ean c\u00e1c danh m\u1ee5c m\u00e0 b\u1ea1n ch\u1ecdn.<\/p>\n

          Nh\u00ecn t\u1ed5ng qu\u00e1t, th\u00ec l\u1eddi khuy\u00ean t\u1eeb Kristi Hines r\u1ea5t h\u1eefu \u00edch:\u00a0\u201cC\u00e1ch thi\u1ebft l\u1eadp Goal d\u1ec5 nh\u1ea5t l\u00e0 d\u00f9ng URL \u0111\u00edch \u0111\u1ebfn \u2013 \u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 b\u1ea1n s\u1ebd cho Google Analytics bi\u1ebft r\u1eb1ng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh khi kh\u00e1ch truy c\u1eadp \u0111\u1ebfn m\u1ed9t trang c\u1ee5 th\u1ec3 tr\u00ean website c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, b\u1ea1n s\u1ebd thi\u1ebft l\u1eadp trang c\u1ea3m \u01a1n cho h\u00e0nh \u0111\u1ed9ng \u0111\u0103ng k\u00ed form ho\u1eb7c trang x\u00e1c nh\u1eadn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng cu\u1ed1i c\u00f9ng cho vi\u1ec7c mua s\u1ea3n ph\u1ea9m nh\u01b0 l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn URL. \u0110\u1ed1i v\u1edbi c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp ph\u1ec5u Goal \u0111\u1ec3 theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc m\u00e0 kh\u00e1ch truy c\u1eadp cho s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o chi ti\u1ebft h\u01a1n\u201d.<\/p>\n

          B\u01b0\u1edbc cu\u1ed1i c\u00f9ng c\u1ee7a thi\u1ebft l\u1eadp, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c minh l\u1ea1i vi\u1ec7c thi\u1ebft l\u1eadp Goal c\u00f3 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c kh\u00f4ng. N\u1ebfu t\u1ea5t c\u1ea3 l\u00e0 t\u1ed1t, b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u th\u1ea5y c\u00f3 truy c\u1eadp\u00a0li\u00ean quan \u0111\u1ebfn Goal \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, ch\u00fang c\u1ef1c k\u00ec h\u1eefu \u00edch trong vi\u1ec7c gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u00eanh v\u00e0 \u0111\u01b0\u1eddng d\u1eabn c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t cho nh\u1eefng g\u00ec b\u1ea1n \u0111ang hi v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

          Thi\u1ebft l\u1eadp Advanced Segments nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

          T\u1eeb trang t\u1ed5ng quan trong Google Analytics, click v\u00e0o n\u00fat +Add Segment<\/em>\u00a0tr\u00ean \u0111\u1ed3 th\u1ecb truy c\u1eadp\u00a0ch\u00ednh c\u1ee7a b\u1ea1n. Click v\u00e0o n\u00fat m\u00e0u \u0111\u1ecf +New Segment<\/em>.<\/p>\n

          \"Thi\u1ebft<\/p>\n

          Thi\u1ebft l\u1eadp Segment n\u00e2ng cao<\/p>\n<\/div>\n

          B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t t\u00ean cho segment c\u1ee7a m\u00ecnh v\u00e0 ch\u1ecdn c\u00e1c y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n mu\u1ed1n ph\u00e2n kh\u00fac.\u00a0Gi\u00e1 tr\u1ecb \u1edf \u0111\u00e2y l\u00e0 vi\u1ec7c t\u00e1ch ri\u00eang m\u1ed9t ph\u1ea7n truy c\u1eadp\u00a0d\u1ef1a tr\u00ean c\u00e1c t\u00f9y ch\u1ecdn m\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp. V\u00ed d\u1ee5: b\u1ea1n ch\u1ec9 mu\u1ed1n l\u1ea5y truy c\u1eadp\u00a0t\u1eeb Facebook ho\u1eb7c ch\u1ec9 tr\u00ean mobile c\u1ee7a Twitter. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c segment truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng c\u00e1ch th\u00eam URL cho c\u00e1c m\u1ea1ng n\u00e0y \u0111\u1ebfn Traffic Sources > Source<\/em> trong c\u00e1c thi\u1ebft l\u1eadp segment.<\/p>\n

          T\u1ed5ng k\u1ebft<\/h2>\n

          Vi\u1ec7c theo d\u00f5i c\u00e1c b\u00e1o c\u00e1o trong Google Analytics \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. N\u00f3 gi\u00fap b\u1ea1n lu\u00f4n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan nh\u1ea5t v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn.<\/p>\n

          N\u1ebfu b\u1ea1n \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng nh\u1eefng b\u00e1o c\u00e1o m\u00e0 Subiz g\u1ee3i \u00fd ph\u00eda tr\u00ean \u0111\u1ec3 \u0111o l\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1eebng ng\u1ea7n ng\u1ea1i chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m c\u1ee7a b\u1ea1n nh\u00e9!<\/p>\n

          Theo Kevan Lee<\/em><\/p>\n

          B\u00e0i li\u00ean quan:<\/p>\n

            \n
          • T\u1eadn d\u1ee5ng Google Analytics trong s\u00e1ng t\u1ea1o n\u1ed9i dung<\/em><\/li>\n
          • S\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u c\u1ee7a Subiz trong Google Analytics \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch marketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 r\u1ea5t nhi\u00eau\u00a0ng\u01b0\u1eddi l\u00e0m marketing tr\u00ean\u00a0m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n \u0111\u1eb7t ra l\u00e0 \u201cT\u00f4i ph\u1ea3i t\u00ecm ki\u1ebfm s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch \u1edf \u0111\u00e2u trong Google Analytics?\u201d.\u00a0Subiz xin g\u1ee3i \u00fd m\u1ed9t s\u1ed1\u00a0b\u00e1o c\u00e1o h\u1eefu \u00edch nh\u1ea5t t\u1eeb n\u1ec1n t\u1ea3ng th\u1ed1ng k\u00ea n\u00e0y \u0111\u1ec3 gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56438"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56438"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56438\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}