{"id":56445,"date":"2023-12-20T18:09:42","date_gmt":"2023-12-20T11:09:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xay-dung-thuong-hieu-con-at-chu-bai-cua-doanh-nghiep.html"},"modified":"2023-12-20T18:09:42","modified_gmt":"2023-12-20T11:09:42","slug":"xay-dung-thuong-hieu-con-at-chu-bai-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xay-dung-thuong-hieu-con-at-chu-bai-cua-doanh-nghiep.html","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u2013 \u201cCon \u00e1t\u201d ch\u1ee7 b\u00e0i c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"<div id=\"test\">\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u khi b\u1eaft \u0111\u1ea7u kinh doanh b\u1edfi \u0111\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00e1i t\u00ean m\u00e0 c\u00f2n ch\u1ee9a \u0111\u1ef1ng \u00fd ngh\u0129a, th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh m\u1ed9t c\u00e1ch nhanh h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u. C\u00f9ng Subiz t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 <em>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u2013 \u201cCon \u00e1t\u201d ch\u1ee7 b\u00e0i c\u1ee7a doanh nghi\u1ec7p<\/em>\u00a0trong ch\u1ee7 \u0111\u1ec1 <em>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh online<\/em>.<\/p>\n<h2 style=\"text-align: justify\" id=\"1-hieu-sau-ve-thuong-hieu\">Hi\u1ec3u s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p style=\"text-align: justify\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p nh\u1eefng c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t c\u00f4ng ty, m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c kh\u00eda c\u1ea1nh: <em>m\u00f4 t\u1ea3 nh\u1eadn di\u1ec7n (brand identities), gi\u00e1 tr\u1ecb (brand values), thu\u1ed9c t\u00ednh (brand attributes), c\u00e1 t\u00ednh (brand personality)<\/em>. Th\u01b0\u01a1ng hi\u1ec7u r\u00e0ng bu\u1ed9c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua <em>m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u-ng\u01b0\u1eddi ti\u00eau d\u00f9ng (brand-consumers relationship)<\/em>.<\/p>\n<p style=\"text-align: justify\">V\u1ec1 m\u1eb7t nh\u1eadn di\u1ec7n, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1i t\u00ean hay d\u1ea5u hi\u1ec7u gi\u00fap nh\u1eadn bi\u1ebft m\u1ed9t s\u1ea3n ph\u1ea9m. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0 c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng. <em>Microsoft, IBM, BMW, Coca Cola , Shell<\/em> \u2026l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, <em>Louis Vuiton, GUCCI, Dove, Tide.<\/em>.. l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n<div id=\"attachment_5754\" style=\"width: 572px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5754 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Xay-dung-thuong-hieu-cho-shop-online1.jpg\" alt=\"x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" width=\"562\" height=\"374\" title=\"Xay-dung-thuong-hieu-cho-shop-online1\"><\/p>\n<p class=\"wp-caption-text\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n<p style=\"text-align: justify\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng b\u1ecb l\u1eabn l\u1ed9n, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u01b0\u1ee3t qua m\u1ecdi s\u1ef1 l\u1ef1a ch\u1ecdn v\u1ed1n ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng khi mua m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng nghe v\u1ec1 nh\u1eefng cu\u1ed9c th\u1eed nghi\u1ec7m n\u1ebfm Pepsi-coca v\u00e0 Coca-cola m\u00e0 k\u1ebft qu\u1ea3 cho th\u1ea5y khi n\u1ebfm s\u1ea3n ph\u1ea9m \u201cm\u00f9\u201d r\u1ea5t \u00edt ng\u01b0\u1eddi nh\u1eadn ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai lo\u1ea1i coca, nh\u01b0ng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 nh\u00e3n th\u00ec \u0111\u1ebfn 65% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho l\u00e0 m\u00ecnh th\u00edch Coca-cola h\u01a1n. Nh\u01b0 v\u1eady, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng khi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c coi l\u00e0 gi\u1ed1ng nhau h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 s\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0o kh\u00e1c.<\/p>\n<p style=\"text-align: justify\">T\u01b0\u01a1ng t\u1ef1 v\u1edbi tr\u01b0\u1eddng h\u1ee3p kinh doanh online, khi b\u1ea1n v\u00e0 r\u1ea5t nhi\u1ec1u \u0111\u01a1n v\u1ecb kh\u00e1c c\u00f9ng s\u1ea3n xu\u1ea5t, b\u00e1n v\u00e0 ph\u00e2n ph\u1ed1i m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m, y\u1ebfu t\u1ed1 gi\u00fap b\u1ea1n v\u01b0\u1ee3t m\u1eb7t \u0111\u1ed1i th\u1ee7 ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u2013 \u0111i\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng \u0111\u1ec3 l\u1ef1a ch\u1ecdn b\u1ea1n. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh?<\/p>\n<h2 style=\"text-align: justify\" id=\"2-yeu-to-de-xay-dung-thuong-hieu\">Y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p style=\"text-align: justify\">Nh\u01b0 ch\u00fang ta \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a \u1edf tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t c\u00f4ng ty, m\u1ed9t d\u1ecbch v\u1ee5. C\u1ea3m nh\u1eadn \u1ea5y h\u00ecnh th\u00e0nh qua th\u1eddi gian, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5\/gi\u1ea3i ph\u00e1p m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft, ch\u01b0a c\u00f3 kh\u00e1i ni\u1ec7m g\u00ec th\u00ec ch\u01b0a c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify\">Kh\u00e1ch h\u00e0ng h\u00ecnh th\u00e0nh c\u1ea3m nh\u1eadn v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t c\u00f4ng ty (v\u00e0 t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u) qua nh\u1eefng t\u01b0\u01a1ng t\u00e1c d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<ul>\n<li style=\"text-align: left\">\n<h3><strong>Tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c sau khi mua m\u1ed9t s\u1ea3n ph\u1ea9m v\u1ec1 s\u1eed d\u1ee5ng, ho\u1eb7c sau khi s\u1eed d\u1ee5ng m\u1ed9t d\u1ecbch v\u1ee5. V\u1edbi th\u1ecb tr\u01b0\u1eddng B2B, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng h\u00ecnh th\u00e0nh qua qu\u00e1 tr\u00ecnh l\u00e0m \u0103n v\u1edbi m\u1ed9t c\u00f4ng ty \u0111\u1ed1i t\u00e1c.<\/p>\n<ul>\n<li style=\"text-align: left\">\n<h3><strong>T\u01b0\u01a1ng t\u00e1c, ti\u1ebfp x\u00fac v\u1edbi nh\u00e2n vi\u00ean<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">C\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u0169ng h\u00ecnh th\u00e0nh t\u1eeb nh\u1eefng g\u00ec c\u00f2n \u0111\u1ecdng l\u1ea1i qua nh\u1eefng l\u1ea7n ti\u1ebfp x\u00fac v\u1edbi nh\u00e2n vi\u00ean, ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y l\u00fd gi\u1ea3i kh\u00e1i ni\u1ec7m \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<ul>\n<li style=\"text-align: left\">\n<h3><strong>C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Ho\u1ea1t \u0111\u1ed9ng marketing l\u00e0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng, hay t\u1ea1o ra c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng c\u1ea3m nh\u1eadn t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<div id=\"attachment_5755\" style=\"width: 617px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5755\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/BrandStrategyGraphic.jpg\" alt=\"C\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, marketing nh\u1eb1m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" width=\"607\" height=\"405\" title=\"BrandStrategyGraphic\"><\/p>\n<p class=\"wp-caption-text\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, marketing nh\u1eb1m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n<p>Nghi\u00ean c\u1ee9u cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung nh\u1ea5t \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn 5 \u0111i\u1ec1u c\u0103n b\u1ea3n v\u1ec1 gi\u00e1 tr\u1ecb con ng\u01b0\u1eddi l\u00e0:<\/p>\n<ul>\n<li>Kh\u01a1i g\u1ee3i ni\u1ec1m vui<\/li>\n<li>T\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i<\/li>\n<li>T\u1ea1o c\u1ea3m h\u1ee9ng<\/li>\n<li>Kh\u01a1i ni\u1ec1m t\u1ef1 h\u00e0o<\/li>\n<li>C\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u1ed9ng \u0111\u1ed3ng<\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"3-cach-xay-dung-thuong-hieu-thanh-cong\">C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/h2>\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p, nh\u1eefng gi\u00e1 tr\u1ecb b\u1ea1n mu\u1ed1n mang \u0111\u1ebfn v\u00e0 h\u00ecnh \u1ea3nh b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng ngh\u0129 \u0111\u1ebfn v\u1ec1 m\u00ecnh.<\/p>\n<ul>\n<li style=\"text-align: left\">\n<h3><b>X\u00e2y d\u1ef1ng t\u00ednh n\u0103ng, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, c\u1ee7a l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i. H\u00e3y l\u1ea5y m\u1ed9t chi\u1ebfc \u00e1o h\u00e0ng hi\u1ec7u l\u00e0m v\u00ed d\u1ee5: Tr\u01b0\u1edbc h\u1ebft s\u1ea3n ph\u1ea9m n\u1ea7y ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb9p, ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean ph\u1ee5 li\u1ec7u c\u0169ng nh\u01b0 l\u00e0 k\u1ef9 thu\u1eadt may ph\u1ea3i l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi m\u1eb7c, v\u00e0 c\u1ea3 ng\u01b0\u1eddi kh\u00f4ng m\u1eb7c c\u0169ng nh\u1eadn th\u1ea5y \u0111i\u1ec1u n\u00e0y.<\/p>\n<ul>\n<li style=\"text-align: left\">\n<h3><b>X\u00e2y d\u1ef1ng nh\u1eefng gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>B\u00ean c\u1ea1nh nh\u1eefng gi\u00e1 tr\u1ecb h\u1eefu h\u00ecnh, d\u1ec5 nh\u00ecn th\u1ea5y, nh\u1eefng gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac v\u00f4 h\u00ecnh \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. Gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac kh\u00f3 t\u1ea1o ra nh\u01b0ng khi \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c r\u1ed3i th\u00ec th\u01b0\u1eddng b\u1ec1n l\u00e2u. B\u1ea1n c\u1ea7n ph\u1ea3i mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf: c\u1ea3m gi\u00e1c sang tr\u1ecdng khi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m, c\u1ea3m gi\u00e1c th\u1ecfa m\u00e3n, \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u tinh th\u1ea7n n\u00e0o \u0111\u00f3 c\u1ee7a h\u1ecd\u2026 qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u2026<\/p>\n<ul>\n<li style=\"text-align: left\">\n<h3><b>X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n \u0111\u1eb7c tr\u01b0ng<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n bao g\u1ed3m logo, t\u00f4ng m\u00e0u, font ch\u1eef, bao b\u00ec, v\u1eadt d\u1ee5ng, thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng\u2026 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p g\u00f3p ph\u1ea7n l\u00e0m t\u00f4n vinh nh\u1eefng gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh v\u00e0 h\u1eefu h\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t, gi\u00fap nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng, n\u1ed5i b\u1eadt khi \u0111\u1ee9ng c\u1ea1nh nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n<p style=\"text-align: right\"><em>Ngu\u1ed3n: Haravan<\/em><\/p>\n<p>C\u00e1c ph\u1ea7n tr\u01b0\u1edbc trong c\u00f9ng\u00a0ch\u1ee7 \u0111\u1ec1<\/p>\n<ul>\n<li><em>Ph\u1ea7n 1:\u00a0X\u00e2y d\u1ef1ng b\u1ea3n k\u1ebf ho\u1ea1ch ho\u00e0n h\u1ea3o \u0111\u1ec3 kinh doanh online ph\u00e1t \u0111\u1ea1t<\/em><\/li>\n<li><em>Ph\u1ea7n 2:\u00a0X\u00e2y d\u1ef1ng k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/em><\/li>\n<li><em>Ph\u1ea7n 3:\u00a0Giao nh\u1eadn h\u00e0ng h\u00f3a trong kinh doanh online \u2013 V\u1ea5n \u0111\u1ec1 kh\u00f4ng h\u1ec1 nh\u1ecf<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u khi b\u1eaft \u0111\u1ea7u kinh doanh b\u1edfi \u0111\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00e1i t\u00ean m\u00e0 c\u00f2n ch\u1ee9a \u0111\u1ef1ng \u00fd ngh\u0129a, th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh m\u1ed9t c\u00e1ch nhanh h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u. C\u00f9ng Subiz t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 <em>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u2013 \u201cCon \u00e1t\u201d ch\u1ee7 b\u00e0i c\u1ee7a doanh nghi\u1ec7p<\/em>\u00a0trong ch\u1ee7 \u0111\u1ec1 <em>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh online<\/em>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56445"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56445"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56445\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}