{"id":56469,"date":"2023-12-20T18:15:42","date_gmt":"2023-12-20T11:15:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ke-cau-chuyen-ve-thuong-hieu-dua-tren-nhung-du-lieu-co-san.html"},"modified":"2023-12-20T18:15:42","modified_gmt":"2023-12-20T11:15:42","slug":"ke-cau-chuyen-ve-thuong-hieu-dua-tren-nhung-du-lieu-co-san","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ke-cau-chuyen-ve-thuong-hieu-dua-tren-nhung-du-lieu-co-san.html","title":{"rendered":"K\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u c\u00f3 s\u1eb5n"},"content":{"rendered":"
K\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb, h\u1ea5p d\u1eabn d\u1ef1a tr\u00ean d\u1eef\u00a0li\u1ec7u c\u00f3 s\u1eb5n \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ti\u1ebfp theo c\u1ee7a Content Marketing. B\u1edfi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c, t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3 \u1edf m\u1ecdi giai \u0111o\u1ea1n trong quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 t\u1eeb x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y, Subiz xin chia s\u1ebb m\u1ed9t v\u00e0i h\u01b0\u1edbng t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u trong h\u00e0nh tr\u00ecnh ti\u1ebfp th\u1ecb doanh nghi\u1ec7p:<\/p>\n

X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0 Allstate*<\/h3>\n

Allstate \u0111\u00e3 \u0111\u01b0a d\u1eef li\u1ec7u tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 trung t\u00e2m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, t\u1eadn d\u1ee5ng m\u1ed9t lo\u1ea1t ngu\u1ed3n th\u00f4ng tin c\u0169ng nh\u01b0 k\u00eanh ti\u1ebfp th\u1ecb \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. H\u00e0ng n\u0103m, \u0111\u01a1n v\u1ecb b\u1ea3o hi\u1ec3m n\u00e0y ph\u00e1t h\u00e0nh m\u1ed9t b\u00e1o c\u00e1o th\u1ed1ng k\u00ea nh\u1eefng tay \u0111ua t\u1ed1t nh\u1ea5t c\u1ee7a M\u1ef9, c\u0169ng nh\u01b0 th\u01b0\u1eddng xuy\u00ean c\u00f3 nh\u1eefng ph\u00e2n t\u00edch xu h\u01b0\u1edbng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u (data-driven insights), infographics tr\u00ean blog c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, qua \u0111\u00f3, cung c\u1ea5p th\u00f4ng tin phong ph\u00fa v\u1ec1 xu h\u01b0\u1edbng l\u00e1i xe an to\u00e0n c\u1ee7a thi\u1ebfu ni\u00ean hay b\u1ea1o l\u1ef1c gia \u0111\u00ecnh. Allstate c\u0169ng s\u1eed d\u1ee5ng ngu\u1ed3n th\u00f4ng tin n\u00e0y \u0111\u1ec3 chia s\u1ebb v\u1edbi ng\u01b0\u1eddi d\u00f9ng: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u1ec1 h\u00e0nh vi tr\u1ed9m c\u1eafp xe cho \u0111\u1ed9c gi\u1ea3, hay gi\u1ea3i ph\u00e1p khi l\u00e1i xe b\u1ecb ph\u00e2n t\u00e2m, \u2026M\u1ed9t khi b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u01b0\u1edbc \u0111\u1ea7u v\u1ec1 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi data-driven content, tham kh\u1ea3o c\u00e1ch l\u00e0m c\u1ee7a Allstate v\u00e0 t\u1ed1i \u01b0u c\u00e1ch th\u1ee9c \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a t\u1eeb nh\u1eefng b\u00e1o c\u00e1o chuy\u00ean s\u00e2u hay ngu\u1ed3n d\u1eef li\u1ec7u s\u1eb5n c\u00f3, hi\u1ec7u qu\u1ea3 ch\u1eafc ch\u1eafn s\u1ebd kh\u00e1c.<\/p>\n

\"Allstate-insurance-storytelling\"<\/p>\n

Allstate th\u01b0\u1eddng xuy\u00ean \u0111\u01b0a ra nh\u1eefng th\u1ed1ng k\u00ea d\u1eef li\u1ec7u v\u00e0 nh\u1eefng n\u1ed9i dung c\u00f3 \u00edch t\u1edbi ng\u01b0\u1eddi d\u00f9ng theo c\u00e1ch th\u1ee9c g\u1ea7n g\u0169i, s\u00e1ng t\u1ea1o<\/p>\n<\/div>\n

* Allstate l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n b\u1ea3o hi\u1ec3m h\u00e0ng \u0111\u1ea7u t\u1ea1i M\u0129. Th\u00e0nh l\u1eadp n\u0103m 1931, \u0111\u01a1n v\u1ecb n\u00e0y ch\u1ee7 y\u1ebfu ho\u1ea1t \u0111\u1ed9ng v\u1ec1 l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m: c\u0103n h\u1ed9, du thuy\u1ec1n, xe \u0111ua,\u2026<\/i><\/p>\n

T\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb fan ch\u00ednh, gi\u1ed1ng nh\u01b0 IBM<\/h3>\n

Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng hay \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p, n\u1ebfu ch\u1ec9 l\u00ean k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u th\u00ec ch\u01b0a \u0111\u1ee7. Thay v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh t\u1ea1o data-driven content ch\u00ednh l\u00e0 \u0111i\u1ec1u bu\u1ed9c ph\u1ea3i l\u00e0m l\u00fac n\u00e0y, gi\u1ed1ng nh\u01b0 n\u1ed9i dung m\u00e0 IBM \u0111\u00e3 x\u00e2y d\u1ef1ng t\u1eeb h\u00e0ng lo\u1ea1t c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra v\u1edbi gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh cao c\u1ea5p, bao g\u1ed3m nh\u1eefng \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c.\u00a0<\/i>Ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t h\u00e0ng ng\u00e0n c\u00e1c CEO, CMO v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh h\u00e0ng \u0111\u1ea7u kh\u00e1c sau \u0111\u00f3 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 \u2013 IBM t\u1ea1o ra m\u1ed9t t\u00e0i s\u1ea3n d\u1eef li\u1ec7u \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 th\u00f4ng tin li\u00ean l\u1ea1c t\u1eeb h\u00e0ng ng\u00e0n gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

\u201cBi\u1ebft m\u00ecnh bi\u1ebft ta\u201d \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh , gi\u1ed1ng nh\u01b0 Intuit**<\/h3>\n

Intuit \u0111\u00e3 s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t infographics v\u1edbi n\u1ed9i dung phong ph\u00fa v\u00e0 coi \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung cho TurboTax, bao g\u1ed3m ch\u1ee7 \u0111\u1ec1: s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u00f3i quen chi ti\u00eau c\u1ee7a m\u1ed7i th\u1ebf h\u1ec7, thu\u1ebf, chi ph\u00ed tham d\u1ef1 Comic-Con*v.v. Infographics c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t d\u1ef1a tr\u00ean ngu\u1ed3n d\u1eef li\u1ec7u do b\u00ean th\u1ee9 ba cung c\u1ea5p, nh\u01b0 Pew Research, IRS v\u00e0 Gallup. M\u1eb7c d\u00f9 n\u1ed9i dung c\u00f3 th\u1ec3 kh\u00f4i h\u00e0i \u0111\u1ebfn th\u1ef1c t\u1ebf, n\u00f3 \u0111\u00e3 ch\u1ee9ng minh s\u1ef1 am hi\u1ec3u ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a c\u00f4ng ty c\u0169ng nh\u01b0 ni\u1ec1m \u0111am m\u00ea v\u1ec1 t\u00e0i ch\u00ednh. B\u1eb1ng c\u00e1ch s\u00e1ng t\u1ea1o ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n t\u1ea3i d\u1eef li\u1ec7u sao cho s\u1ed1ng \u0111\u1ed9ng v\u1edbi nh\u1eefng hi\u1ec7u \u1ee9ng h\u1ea5p d\u1eabn, s\u1eafp x\u1ebfp th\u00f4ng minh v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m, t\u01b0\u01a1ng t\u00e1c h\u1ee3p l\u00fd Intuit \u0111\u00e3 bi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n

\"TurboTax-Intuit\"<\/p>\n

Intuit gi\u00fap cho nh\u1eefng ch\u1ee7 \u0111\u1ec1 kh\u00f4 c\u1ee9ng, kh\u00f3 hi\u1ec3u tr\u1edf n\u00ean g\u1ea7n g\u0169i h\u01a1n<\/p>\n<\/div>\n

** <\/b>Intuit l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1ec1 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh, chi tr\u1ea3 l\u01b0\u01a1ng c\u0169ng nh\u01b0 t\u00ednh thu\u1ebf cho c\u00e1 nh\u00e2n, doanh nghi\u1ec7p.<\/i><\/p>\n

* Comic-Con l\u00e0 s\u1ef1 ki\u1ec7n th\u01b0\u1eddng ni\u00ean t\u1ed5 ch\u1ee9c t\u1ea1i San Diego, M\u1ef9. \u0110\u00e2y l\u00e0 d\u1ecbp \u0111\u1ec3 nh\u00e0 s\u1ea3n xu\u1ea5t phim c\u0169ng nh\u01b0 di\u1ec5n vi\u00ean t\u00ean tu\u1ed5i chia s\u1ebb v\u1ec1 d\u1ef1 \u00e1n bom t\u1ea5n c\u1ee7a m\u00ecnh. <\/i><\/p>\n

Chia s\u1ebb v\u1edbi kh\u00e1ch h\u00e0ng c\u00e1ch b\u1ea1n x\u1eed l\u00fd d\u1eef li\u1ec7u, gi\u1ed1ng nh\u01b0 Jawbone<\/h3>\n

Jawbone x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1ec1 m\u00f4 h\u00ecnh gi\u1ea5c ng\u1ee7 v\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u1ec3 ch\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, ph\u00e2n t\u00edch ch\u00ednh x\u00e1c l\u00fd do t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m c\u1ee7a Jawbone. Nh\u01b0ng kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, b\u1eb1ng c\u00e1ch k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb, Jawbone ch\u1ee9ng t\u1ecf v\u1edbi kh\u00e1ch h\u00e0ng r\u1eb1ng th\u00f4ng tin h\u1ecd cung c\u1ea5p \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch v\u00e0 mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 th\u00fa v\u1ecb nh\u01b0 th\u1ebf n\u00e0o. T\u1ea5t nhi\u00ean, c\u00f4ng ty c\u0169ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a gi\u1edbi truy\u1ec1n th\u00f4ng b\u1eb1ng nh\u1eefng c\u00e2u chuy\u1ec7n k\u1ebft n\u1ed1i linh ho\u1ea1t. Blog c\u1ee7a Jawbone chia s\u1ebb b\u00e0i vi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m m\u1ecdi ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn \u0103n- u\u1ed1ng trong ng\u00e0y Valentine, s\u1ed1 l\u01b0\u1ee3ng c\u00e1nh g\u00e0 ti\u00eau th\u1ee5 trong gi\u1ea3i b\u00f3ng b\u1ea7u d\u1ee5c Super Bowl hay t\u00e1c \u0111\u1ed9ng c\u1ee7a World Cup \u0111\u1ebfn gi\u1ea5c ng\u1ee7 c\u1ee7a ng\u01b0\u1eddi d\u00e2n ch\u00e2u \u00c2u. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng cho nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee7a ri\u00eang m\u00ecnh hay quy\u1ebft \u0111\u1ecbnh kinh doanh, hay chia s\u1ebb k\u1ebft qu\u1ea3 l\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp c\u0169ng nh\u01b0 ch\u1ee9ng t\u1ecf t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u h\u1ecd chia s\u1ebb c\u1ee7a b\u1ea1n.<\/p>\n

\"Jawbone-storytelling\"<\/p>\n

Jawbone cung c\u1ea5p nh\u1eefng th\u00f4ng tin khoa h\u1ecdc v\u1ec1 gi\u1ea5c ng\u1ee7 t\u1edbi ng\u01b0\u1eddi d\u00f9ng theo c\u00e1ch v\u00f4 c\u00f9ng s\u00e1ng t\u1ea1o<\/p>\n<\/div>\n

Gia t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng nh\u01b0 OkCupid<\/h3>\n

Qu\u00e1 nhi\u1ec1u doanh nghi\u1ec7p k\u1ebft th\u00fac h\u00e0nh tr\u00ecnh ti\u1ebfp th\u1ecb t\u1ea1i th\u1eddi \u0111i\u1ec3m b\u00e1n. Nh\u01b0ng vi\u1ec7c gi\u1eef kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m chi\u1ebfn th\u1eafng \u0111\u00f3: chia s\u1ebb v\u1edbi h\u1ecd l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a t\u1eeb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y data-driven content ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i m\u00e0 blog OkCupid \u0111\u00e3 kh\u00e1m ph\u00e1, b\u1eb1ng c\u00e1ch khai th\u00e1c h\u1ed3 s\u01a1 h\u1eb9n h\u00f2 c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng. B\u00ean c\u1ea1nh thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t c\u1ee7a gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 xu\u1ea5t b\u1ea3n m\u1ed9t cu\u1ed1n s\u00e1ch v\u1edbi nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u01b0 thi\u00ean v\u1ecb ch\u1ee7ng t\u1ed9c trong h\u1eb9n h\u00f2 hay vai tr\u00f2 c\u1ee7a v\u1ebb \u0111\u1eb9p b\u1ec1 ngo\u00e0i t\u1edbi s\u1edf th\u00edch h\u1eb9n h\u00f2, nh\u1eefng b\u00e0i vi\u1ebft tr\u00ean c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee5 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m h\u1eb9n h\u00f2 c\u1ee7a m\u00ecnh. T\u1eeb t\u1ed1i \u01b0u s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n v\u1eadt cho m\u1ed9t th\u00f4ng b\u00e1o tr\u00ean website, \u0111\u1ebfn c\u00e2u h\u1ecfi hay nh\u1ea5t trong l\u1ea7n h\u1eb9n \u0111\u1ea7u ti\u00ean, nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng b\u1edfi OkCupid gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c c\u1ee7a \u0111\u1eddi m\u00ecnh. D\u1eef li\u1ec7u doanh nghi\u1ec7p b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t kinh doanh c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ed3ng th\u1eddi \u0111em \u0111\u1ebfn nh\u1eefng hi\u1ec3u bi\u1ebft cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n t\u00ecm th\u1ea5y m\u1ed9t h\u00ecnh th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft, ch\u1eafc ch\u1eafn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ebd t\u1ed1t h\u01a1n v\u00e0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1edd \u0111\u00f3 m\u00e0 t\u0103ng nhanh ch\u00f3ng.<\/p>\n

\"Okcupid<\/p>\n

Okcupid v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1eb9n h\u00f2<\/p>\n<\/div>\n

\u0102n m\u1eebng th\u00e0nh c\u00f4ng nh\u01b0 Kickstarter<\/h3>\n

N\u1ebfu ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c gi\u00fap kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ngh\u1ec9 ng\u01a1i tr\u00ean v\u00f2ng nguy\u1ec7t qu\u1ebf ch\u1ee9ng t\u1ecf b\u1ea1n \u0111\u00e3 qu\u00e1 sai l\u1ea7m. Trong m\u1ed9t th\u1eddi gian d\u00e0i, Kickstarter \u0111\u00e3 b\u1ecb m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u1ec9 tr\u00edch gay g\u1eaft v\u1ec1 th\u1ea5t b\u1ea1i, nh\u01b0ng kh\u00f4ng d\u1eebng l\u1ea1i, doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u tr\u00ean m\u1ed9t c\u00e1ch th\u00f4ng minh \u0111\u1ec3 t\u1ea1o m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh ch\u1ee9ng t\u1ecf s\u1ef1 th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p B2B khi kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 ng\u01b0\u1eddi mua m\u00e0 c\u00f2n l\u00e0 \u0111\u1ed1i t\u00e1c kinh doanh. Ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1edbi Kickstarter: s\u1ebd c\u1ea7n nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o d\u1ef1 \u00e1n uy t\u00edn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 th\u00ec m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y qu\u1ef9. Blog c\u1ee7a c\u00f4ng ty th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 nh\u1ea5n m\u1ea1nh c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh, cho d\u00f9 \u0111\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a t\u1eebng d\u1ef1 \u00e1n nh\u01b0 Coolest Cooler, ho\u1eb7c s\u1ef1 ki\u1ec7n quan tr\u1ecdng nh\u01b0 l\u01b0\u1ee3ng fan t\u0103ng l\u00ean con s\u1ed1 5 tri\u1ec7u ng\u01b0\u1eddi. \u0110\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt doanh nghi\u1ec7p th\u1ef1c s\u1ef1 bi\u1ebfn \u201cd\u1eef li\u1ec7u\u201d tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng m\u1ee5c chia s\u1ebb ch\u00ednh- thay v\u00ec t\u1eadn h\u01b0\u1edfng nh\u01b0 nh\u1eefng \u0111\u01a1n v\u1ecb kh\u00e1c. C\u00e1ch l\u00e0m n\u00e0y khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u s\u00e2u s\u1eafc h\u01a1n nh\u1eefng th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n chia s\u1ebb. N\u1ebfu b\u1ea1n \u0111ang mong mu\u1ed1n truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0-thay v\u00ec ch\u1edd \u0111\u1ee3i cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p.<\/p>\n

\"Kickstarter<\/p>\n

Kickstarter v\u00e0 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a Coolest Cooler<\/p>\n<\/div>\n

Hi v\u1ecdng r\u1eb1ng qua nh\u1eefng chia s\u1ebb \u1edf tr\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y vai tr\u00f2 c\u1ee7a d\u1eef li\u1ec7u \u1edf m\u1ecdi giai \u0111o\u1ea1n trong m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng. T\u1ea5t nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng \u0111\u00e3 \u0111\u01b0\u1ee3c chia s\u1ebb, \u0111\u1eb7c bi\u1ec7t khi \u0111\u01a1n v\u1ecb \u0111\u00f3 thu l\u1eddi b\u1eb1ng ch\u00ednh h\u00ecnh th\u1ee9c storytelling, nh\u01b0: c\u00f4ng ty truy\u1ec1n th\u00f4ng, c\u1eeda h\u00e0ng thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda,\u2026C\u00f3 \u0111i\u1ec1u, th\u00f4ng \u0111i\u1ec7p m\u00e0 Subiz mu\u1ed1n chia s\u1ebb \u1edf \u0111\u00e2y: b\u1ea1n kh\u00f4ng c\u1ea7n l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb n\u00eau tr\u00ean nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi vi\u1ec7c: k\u1ec3 c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, thu h\u00fat v\u1edbi d\u1eef li\u1ec7u s\u1eb5n c\u00f3 \u0111\u1ed3ng th\u1eddi gia t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

B\u00e0i li\u00ean quan: \u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n ho\u00e0n h\u1ea3o<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

K\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb, h\u1ea5p d\u1eabn d\u1ef1a tr\u00ean d\u1eef\u00a0li\u1ec7u c\u00f3 s\u1eb5n \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ti\u1ebfp theo c\u1ee7a Content Marketing. B\u1edfi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c, t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3 \u1edf m\u1ecdi giai \u0111o\u1ea1n trong quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 t\u1eeb x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn nh\u1eafc […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56469"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56469"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56469\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}