{"id":56489,"date":"2023-12-20T18:20:39","date_gmt":"2023-12-20T11:20:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-tiep-can-khach-hang-tiem-nang-qua-quang-cao-facebook.html"},"modified":"2023-12-20T18:20:39","modified_gmt":"2023-12-20T11:20:39","slug":"cach-tiep-can-khach-hang-tiem-nang-qua-quang-cao-facebook","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-tiep-can-khach-hang-tiem-nang-qua-quang-cao-facebook.html","title":{"rendered":"C\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua qu\u1ea3ng c\u00e1o Facebook"},"content":{"rendered":"
Kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t trong r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch m\u00e0 Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i\u00a0\u0111em l\u1ea1i cho doanh nghi\u1ec7p. N\u1ebfu nh\u01b0 s\u1eed d\u1ee5ng k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, b\u1ea1n kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t v\u00f9ng r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng, th\u00ec khi t\u1eadn d\u1ee5ng k\u00eanh truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, ngo\u00e0i nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean di\u1ec7n r\u1ed9ng, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 nh\u1eafm t\u1edbi nh\u1eefng nh\u00f3m nh\u1ecf theo nhu c\u1ea7u c\u1ee7a b\u1ea1n.\u00a0V\u00e0 Facebook hi\u1ec7n \u0111\u01b0\u1ee3c coi l\u00e0 vua c\u1ee7a qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed nh\u1eafm m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, do th\u1eddi gian b\u00e1n qu\u1ea3ng c\u00e1o d\u00e0i h\u01a1n r\u1ea5t nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nh\u01b0 Instagram v\u00e0 Pinterest,\u2026<\/p>\n

\u0110i\u1ec1u tuy\u1ec7t v\u1eddi nh\u1ea5t l\u00e0 Facebook ch\u1ec9 t\u00ednh ph\u00ed khi c\u00f3 ng\u01b0\u1eddi click ho\u1eb7c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ho\u1eb7c nh\u1eefng h\u00ecnh th\u1ee9c linh \u0111\u1ed9ng kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y Subiz\u00a0t\u00f3m t\u1eaft h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Facebook \u2013 C\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0v\u1edbi nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau.<\/p>\n

\"C\u00e1ch<\/p>\n

Thi\u1ebft l\u1eadp Facebook Power Editor<\/h2>\n

Tr\u01b0\u1edbc khi th\u1ef1c s\u1ef1 m\u1ea5t ti\u1ec1n qu\u1ea3ng c\u00e1o, b\u1ea1n n\u00ean c\u00e0i \u0111\u1eb7t Facebook Power Editor. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p thi\u1ebft l\u1eadp nhi\u1ec1u chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau t\u1edbi nh\u1eefng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau c\u0169ng nh\u01b0 theo d\u00f5i t\u1eebng thay \u0111\u1ed5i c\u1ee7a qu\u1ea3ng c\u00e1o. Trong ph\u1ea7n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 l\u01b0u chi\u1ebfn d\u1ecbch v\u1edbi t\u00ean ri\u00eang \u0111\u1ec3 theo d\u1ec5 d\u00f5i nh\u1eefng g\u00ec \u0111\u00e3 nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n

V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o \u201cgi\u00e0y\u201d, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o ri\u00eang bi\u1ec7t cho ph\u1ee5 n\u1eef tu\u1ed5i t\u1eeb 45-64 v\u00e0 nam gi\u1edbi trong \u0111\u1ed9 tu\u1ed5i 18-34, b\u1edfi v\u00ec s\u1edf th\u00edch hay l\u1ef1a ch\u1ecdn ch\u1ea5t li\u1ec7u gi\u00e0y c\u1ee7a nh\u00f3m n\u00e0y kh\u00e1 kh\u00e1c nhau.<\/p>\n

Nh\u1eafm m\u1ee5c ti\u00eau theo s\u1edf th\u00edch<\/h2>\n

Kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a Facebook g\u1ea7n nh\u01b0 l\u00e0 v\u00f4 t\u1eadn. T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng th\u00f4ng tin r\u1ea5t c\u01a1 b\u1ea3n nh\u01b0 gi\u1edbi t\u00ednh hay tu\u1ed5i t\u00e1c. Ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau theo v\u1ecb tr\u00ed \u2013 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng cho doanh nghi\u1ec7p nh\u1ecf mu\u1ed1n h\u1ea1n ch\u1ebf t\u1ed1i \u0111a l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi \u1edf qu\u00e1 xa c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd. Ch\u1eb3ng h\u1ea1n, b\u1ea1n s\u1edf h\u1eefu m\u1ed9t c\u1eeda h\u00e0ng gi\u00e0y v\u00e0 mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau t\u1edbi ng\u01b0\u1eddi s\u1ed1ng ho\u1eb7c l\u00e0m vi\u1ec7c g\u1ea7n c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh th\u00ec n\u00ean l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c n\u00e0y.<\/p>\n

Nh\u01b0ng, c\u00f3 m\u1ed9t c\u00e1ch kh\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n m\u00e0 Facebook mang l\u1ea1i: cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o theo s\u1edf th\u00edch. \u0110i\u1ec1u n\u00e0y c\u1ef1c k\u1ef3 quan tr\u1ecdng nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a s\u1ebd gi\u00fap b\u1ea1n c\u1ed1 g\u1eafng b\u00e1n th\u1ee9c \u0103n c\u1ee7a m\u00e8o cho nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 s\u1edf h\u1eefu (ho\u1eb7c \u0111ang quan t\u00e2m) t\u1edbi ch\u00f3. Thay v\u00e0o \u0111\u00f3, n\u1ebfu mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh ti\u1ebfp c\u1eadn \u0111\u1ebfn ch\u1ee7 s\u1edf h\u1eefu m\u00e8o, Facebook s\u1ebd gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Trong qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp, Facebook cho ph\u00e9p b\u1ea1n ch\u1ecdn hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh d\u1ef1a tr\u00ean m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd. Ch\u1eb3ng h\u1ea1n, m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 th\u00edch\u00a0fanpage c\u1ee7a Nh\u00e3 Nam c\u00f3 th\u1ec3 l\u00e0 m\u1ee5c ti\u00eau ho\u00e0n h\u1ea3o cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u1ec1 m\u1ed9t cu\u1ed1n s\u00e1ch s\u1eafp xu\u1ea5t b\u1ea3n.<\/p>\n

\"C\u00e1ch<\/p>\n

Facebook cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o theo s\u1edf th\u00edch<\/p>\n<\/div>\n

Facebook c\u0169ng g\u1ee3i \u00fd hai lo\u1ea1i nh\u1eafm m\u1ee5c ti\u00eau theo s\u1edf th\u00edch \u2013 r\u1ed9ng v\u00e0 h\u1eb9p. B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ee5c \u201cm\u1ed1i quan t\u00e2m ch\u00ednh x\u00e1c\u201d n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec \u0111\u00f3 h\u01a1i \u0111\u1eb7c bi\u1ec7t. Ho\u1eb7c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cS\u1ee9c kh\u1ecfe & Dinh d\u01b0\u1ee1ng\u201d hay \u201cC\u00f4ng ngh\u1ec7 th\u00f4ng tin\u201d.<\/p>\n

Qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c<\/h2>\n

Ngo\u00e0i k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n ch\u01b0a bi\u1ebft, qu\u1ea3ng c\u00e1o Facebook c\u00f2n cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau t\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00edch\u00a0trang c\u1ee7a b\u1ea1n ho\u1eb7c b\u1ea1n b\u00e8 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3. Vi\u1ec7c n\u00e0y s\u1ebd th\u1ef1c s\u1ef1 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 n\u1ebfu nh\u01b0 nh\u1eefng ng\u01b0\u1eddi li\u00ean quan c\u00f3 m\u1ed1i quan t\u00e2m t\u01b0\u01a1ng t\u1ef1. Gi\u1ea3 s\u1eed m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u1ee7a b\u1ea1n m\u1edbi sinh em b\u00e9 v\u00e0 b\u1ea1n r\u1ea5t t\u00edch c\u1ef1c comment v\u00e0o h\u00ecnh \u1ea3nh \u0111\u00e1ng y\u00eau c\u1ee7a em b\u00e9 m\u1edbi sinh. Sau \u0111\u00f3, n\u1ebfu \u0111\u1ed9t nhi\u00ean th\u1ea5y qu\u1ea3ng c\u00e1o cho t\u00e3 qu\u1ea7n xu\u1ea5t hi\u1ec7n tr\u00ean website d\u00f9 b\u1ea1n ch\u01b0a c\u00f3 nhu c\u1ea7u th\u00ec c\u0169ng \u0111\u1eebng qu\u00e1 ng\u1ea1c nhi\u00ean nh\u00e9!<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, Facebook c\u0169ng cung c\u1ea5p m\u1ed9t c\u00f4ng c\u1ee5 cho ph\u00e9p b\u1ea1n t\u00f9y ch\u1ec9nh qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh nhi\u1ec1u h\u01a1n. Custom Audiences l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a Facebook Power Editor, cho ph\u00e9p t\u00f9y ch\u1ecdn database th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, c\u00f3 m\u1ed9t l\u01b0u \u00fd khi s\u1eed d\u1ee5ng l\u00e0 b\u1ea1n ph\u1ea3i hi\u1ec3u mong mu\u1ed1n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u00ecnh s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau n\u1ebfu mu\u1ed1n s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng n\u00e0y. B\u1edfi, b\u1ea1n s\u1ebd nh\u1eadp \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd \u0111\u1ec3 l\u00e0m email advertising. \u0110i\u1ec1u n\u00e0y kh\u00e1 l\u00fd t\u01b0\u1edfng n\u1ebfu \u00e1p d\u1ee5ng cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u00e2y, khi b\u1ea1n \u0111\u00e3 c\u00f3 th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a h\u1ecd.<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Custom Audiences \u0111\u1ec3 lo\u1ea1i tr\u1eeb ng\u01b0\u1eddi \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cho m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5, giao d\u1ecbch \u0111\u00f3 ch\u1ec9 ph\u1ee5c v\u1ee5 nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng l\u1ea7n hai hay cho s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n. \u0110\u1ea3m b\u1ea3o ki\u1ec3m tra k\u1ef9 th\u00f4ng tin nh\u1eafm m\u1ee5c ti\u00eau cho t\u1eebng chi\u1ebfn d\u1ecbch nh\u00e9!<\/p>\n

Trong khi nh\u1eefng t\u00f9y ch\u1ecdn ti\u1ebfp th\u1ecb Facebook kh\u00e1c (kh\u00f4ng ph\u1ea3i qu\u1ea3ng c\u00e1o m\u1ea5t ph\u00ed), c\u00f3 th\u1ec3 kh\u00e1 th\u1ef1c t\u1ebf \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft doanh nghi\u1ec7p nh\u01b0ng l\u1ea1i ch\u01b0a \u0111em l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng Facebook Ads v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau kinh doanh b\u1ea1n \u0111\u00e3 t\u1ea1o cho m\u00ecnh m\u1ed9t c\u01a1 h\u1ed9i cao h\u01a1n trong ti\u1ebfp c\u1eadn thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1edbi v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng b\u1edfi v\u00ec b\u1ea1n bi\u1ebft c\u00e1ch thu h\u00fat nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00ecnh \u0111ang b\u00e1n. Nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb n\u00f3i chung v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00f3i ri\u00eang kh\u00e1 t\u1ed1t, nh\u01b0ng k\u1ebft qu\u1ea3 s\u1ebd c\u00f2n t\u1ed1t h\u01a1n n\u1ebfu b\u1ea1n ch\u1ecbu kh\u00f3 tr\u1ea3 ti\u1ec1n cho qu\u1ea3ng c\u00e1o. \u0110\u1ed3ng th\u1eddi, t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 h\u1ebft s\u1ee9c kh\u00e1c bi\u1ec7t trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n

B\u00e0i li\u00ean quan:\u00a0L\u1ee3i \u00edch tuy\u1ec7t v\u1eddi c\u1ee7a Fanpage Facebook trong kinh doanh<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0110i\u1ec1u tuy\u1ec7t v\u1eddi nh\u1ea5t l\u00e0 Facebook ch\u1ec9 t\u00ednh ph\u00ed khi c\u00f3 ng\u01b0\u1eddi click ho\u1eb7c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ho\u1eb7c nh\u1eefng h\u00ecnh th\u1ee9c linh \u0111\u1ed9ng kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y Subiz\u00a0t\u00f3m t\u1eaft h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Facebook \u2013 C\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0v\u1edbi nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56489"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56489"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56489\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}