{"id":56516,"date":"2023-12-20T18:28:39","date_gmt":"2023-12-20T11:28:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/top-4-ly-do-khien-seo-bi-truat-ngoi.html"},"modified":"2023-12-20T18:28:39","modified_gmt":"2023-12-20T11:28:39","slug":"top-4-ly-do-khien-seo-bi-truat-ngoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/top-4-ly-do-khien-seo-bi-truat-ngoi.html","title":{"rendered":"Top 4 l\u00fd do khi\u1ebfn SEO b\u1ecb tru\u1ea5t ng\u00f4i"},"content":{"rendered":"
Trong nhi\u1ec1u n\u0103m qua, Google \u0111\u00e3 th\u1ed1ng tr\u1ecb internet v\u00e0 l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c \u0111\u1ed9c quy\u1ec1n v\u1ec1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng trong ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 xu h\u01b0\u1edbng m\u1edbi trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn, g\u00e3 kh\u1ed5ng l\u1ed3 hi\u1ec7n nay \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n.<\/p>\n
\"X\u1ebfp<\/p>\n

X\u1ebfp h\u1ea1ng cao trong danh s\u00e1ch t\u00ecm ki\u1ebfm c\u1ee7a Google lu\u00f4n l\u00e0 \u0111i\u1ec1u m\u00e0 m\u1ecdi website mong mu\u1ed1n<\/p>\n<\/div>\n

\u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn website b\u1ea1n? V\u00e2ng, n\u1ebfu website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn\u00a0c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1edbi th\u1eddi \u0111i\u1ec3m n\u00e0y v\u1eabn ch\u1ec9 d\u1ef1a v\u00e0o t\u00ecm ki\u1ebfm Google \u0111\u1ec3 t\u1ea1o ra doanh thu, th\u00ec b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c xu h\u01b0\u1edbng n\u1ed5i l\u00ean d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb m\u1ed9t c\u00fa \u0111\u00e1nh b\u1ea5t ng\u1edd.<\/p>\n

1. L\u01b0\u1ee3ng ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean (Organic reach) \u0111ang gi\u1ea3m<\/strong>
\nM\u1eb7c d\u00f9 Google v\u1eabn l\u00e0 l\u1ef1c l\u01b0\u1ee3ng th\u1ed1ng tr\u1ecb trong l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, tuy nhi\u00ean m\u1ee9c \u0111\u1ed9 th\u00f4ng minh v\u00e0 t\u01b0 duy c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong v\u00e0i n\u0103m qua. \u0110\u1ea7u ti\u00ean, l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean \u0111ang gi\u1ea3m. Ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u1ea5y b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n th\u00f4ng qua k\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung kh\u00f4ng tr\u1ea3 ph\u00ed \u2013 v\u00e0 n\u00f3 \u0111ang gi\u1ea3m xu\u1ed1ng v\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm \u1edf n\u01a1i kh\u00e1c.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa danh s\u00e1ch qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed\/t\u00e0i tr\u1ee3 (sponsored) v\u00e0 danh s\u00e1ch qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 ho\u00e0i nghi cho nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng, h\u1ecd tr\u00e1nh nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n m\u1eb7c d\u00f9 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n t\u1ed1t nh\u1ea5t cho c\u00e1c th\u00f4ng tin m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm. Cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a nhi\u1ec1u t\u1eeb kh\u00f3a, \u0111\u1ea9y gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o l\u00ean cao v\u00e0 g\u00e2y ra c\u01a1n s\u1ed1t th\u00f4ng tin trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u00ean internet \u2013 n\u01a1i m\u00e0 h\u1ecd c\u00f3 th\u1ec3 tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 mua h\u00e0ng hay kh\u00f4ng.<\/p>\n

2. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n nh\u1eefng g\u00ec m\u00e0 b\u1ea1n b\u00e8 h\u1ecd c\u00f3<\/strong>
\nNg\u01b0\u1eddi d\u00f9ng \u0111ang b\u1eaft \u0111\u1ea7u gi\u1ea3m ni\u1ec1m tin v\u00e0o vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng qua Google, h\u1ecd b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm theo nh\u1eefng c\u00e1ch m\u1edbi. Vi\u1ec7c chuy\u1ec3n sang t\u00ecm ki\u1ebfm tr\u00ean Facebook \u0111ang l\u00e0 m\u1ed1i \u0111e d\u1ecda l\u1edbn nh\u1ea5t \u0111\u1ebfn th\u1ecb ph\u1ea7n c\u1ee7a Google.<\/p>\n

\"Facebook<\/p>\n

Facebook cho ph\u00e9p t\u00ecm ki\u1ebfm nh\u1eefng th\u1ee9 m\u00e0 b\u1ea1n b\u00e8 t\u00f4i th\u00edch<\/p>\n<\/div>\n

Khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 gi\u1ed1ng nh\u01b0 nh\u00e0 h\u00e0ng m\u1edbi, \u0111\u1ecba \u0111i\u1ec3m vui ch\u01a1i ho\u1eb7c b\u1ed9 phim, th\u00ec h\u1ecd mu\u1ed1n tham kh\u1ea3o \u00fd ki\u1ebfn v\u00e0 h\u00e0nh vi c\u1ee7a nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 bi\u1ebft v\u00e0 \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng. Google \u0111\u00e3 qu\u00e1 ch\u1eadm \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng n\u00e0y v\u00e0 v\u00ec v\u1eady n\u00f3 b\u00e2y gi\u1edd ph\u1ea3i ho\u1eb7c b\u1eaft k\u1ecbp ho\u1eb7c b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn nh\u1eefng nh\u00e0 h\u00e0ng y\u00eau th\u00edch c\u1ee7a b\u1ea1n b\u00e8 m\u00ecnh \u0111\u00e3 t\u1eebng tr\u1ea3i nghi\u1ec7m h\u01a1n l\u00e0 nh\u1eefng nh\u00e0 h\u00e0ng c\u00f3 v\u1ecb tr\u00ed cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google.<\/p>\n

3. \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ph\u00e1t tri\u1ec3n<\/strong>
\nL\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng ng\u00e1ch nhanh h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf. V\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c tuy\u1ebfn, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u0111\u00e3 th\u1ea5y \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u1edbn v\u00e0 h\u1ea5p d\u1eabn trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee5 th\u1ec3 h\u01a1n.<\/p>\n

Vi\u1ec7c n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO nh\u01b0 th\u1ebf n\u00e0o? L\u00fd do m\u00e0 xu h\u01b0\u1edbng n\u00e0y tr\u1edf th\u00e0nh s\u1ef1 \u0111e d\u1ecda l\u1edbn nh\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng l\u00e0 n\u00f3 mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng am hi\u1ec3u c\u00f4ng ngh\u1ec7 nhi\u1ec1u l\u1ef1a ch\u1ecdn t\u00ecm ki\u1ebfm \u0111\u00fang m\u1ee5c ti\u00eau h\u01a1n. Thay v\u00ec t\u00ecm ki\u1ebfm t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 h\u00e0ng t\u1ed1t nh\u1ea5t \u1edf Manhattan b\u1eb1ng Google v\u1edbi nh\u1eefng k\u1ebft qu\u1ea3 tr\u00e0n ng\u1eadp m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 ki\u1ec3m ch\u1ee9ng th\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1eb1ng Yelp \u2013 m\u1ed9t \u1ee9ng d\u1ee5ng ho\u00e0n to\u00e0n d\u00e0nh ri\u00eang cho c\u00e1c danh s\u00e1ch chi ti\u1ebft c\u1ee7a c\u01a1 s\u1edf t\u1ed1t nh\u1ea5t v\u1edbi x\u1ebfp h\u1ea1ng \u0111\u00e1nh gi\u00e1 ngang nhau v\u00e0 vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong qu\u00e1 kh\u1ee9 c\u00f3 th\u1ec3 \u0111\u00e3 t\u00ecm ki\u1ebfm c\u00e1c xu h\u01b0\u1edbng th\u1eddi trang tr\u00ean Google th\u00ec b\u00e2y gi\u1edd h\u1ecd c\u00f3 xu h\u01b0\u1edbng t\u00ecm tr\u00ean Pinterest. V\u00ec v\u1eady, l\u00e0 m\u1ed9t nh\u00e0 marketing ho\u1eb7c ch\u1ee7 doanh nghi\u1ec7p, \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 bi\u1ebft n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, h\u01a1n l\u00e0 ch\u1ec9 d\u1ef1a v\u00e0o vi\u1ec7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u c\u1ee7a Google.<\/p>\n

4. Facebook c\u00f3 \u2026 \u201cfaces\u201d<\/strong>
\nB\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ed3ng \u00fd, nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 gi\u1ea3m m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng Google theo c\u00e1ch m\u00e0 h\u1ecd s\u1eed d\u1ee5ng. Facebook c\u00f3 l\u1ee3i th\u1ebf v\u00f4 c\u00f9ng to l\u1edbn v\u1ec1 t\u00ednh chia s\u1ebb, c\u00f2n Google th\u00ec kh\u00f4ng. G\u00e3 kh\u1ed5ng l\u1ed3 n\u00e0y thi\u1ebfu s\u1ef1 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i. M\u1eb7c d\u00f9 Google Plus \u0111\u01b0\u1ee3c tung ra nh\u01b0 m\u1ed9t minh ch\u1ee9ng v\u1ec1 s\u1ef1 thay \u0111\u1ed5i v\u00e0 n\u1eafm b\u1eaft xu h\u01b0\u1edbng x\u00e3 h\u1ed9i, nh\u01b0ng t\u00ecnh h\u00ecnh c\u00f3 v\u1ebb kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n l\u1eafm.<\/p>\n

B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111i\u1ec1u h\u01b0\u1edbng l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t v\u00e0 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i b\u1eaft bu\u1ed9c s\u1eed d\u1ee5ng n\u00f3.<\/p>\n

C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111\u1eb7c bi\u1ec7t l\u00e0 Google, s\u1ebd lu\u00f4n l\u00e0 n\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin ch\u00ednh x\u00e1c nh\u1ea5t. Tuy nhi\u00ean, hi\u1ec7n t\u1ea1i, c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c nhau v\u1ec1 n\u01a1i t\u00ecm ki\u1ebfm th\u00f4ng tin. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c doanh nghi\u1ec7p theo truy\u1ec1n th\u1ed1ng ch\u1ec9 d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o SEO \u0111\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng th\u00ec c\u1ea7n nh\u1eadn th\u1ee9c l\u1ea1i kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111ang c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm th\u00f4ng tin \u1edf \u0111\u00e2u, n\u1ebfu kh\u00f4ng b\u1ea1n s\u1ebd b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/p>\n

B\u00e0i li\u00ean quan: [Infographic] \u2013 SEO l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh<\/em><\/p>\n

Ngu\u1ed3n: entrepreneur.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong nhi\u1ec1u n\u0103m qua, Google \u0111\u00e3 th\u1ed1ng tr\u1ecb internet v\u00e0 l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c \u0111\u1ed9c quy\u1ec1n v\u1ec1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng trong ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 xu h\u01b0\u1edbng m\u1edbi trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn, g\u00e3 kh\u1ed5ng l\u1ed3 hi\u1ec7n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56516"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56516"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56516\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}