{"id":56521,"date":"2023-12-20T18:30:38","date_gmt":"2023-12-20T11:30:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tang-trai-nghiem-nguoi-dung-cai-thien-ty-le-chuyen-doi-cho-website.html"},"modified":"2023-12-20T18:30:38","modified_gmt":"2023-12-20T11:30:38","slug":"tang-trai-nghiem-nguoi-dung-cai-thien-ty-le-chuyen-doi-cho-website","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tang-trai-nghiem-nguoi-dung-cai-thien-ty-le-chuyen-doi-cho-website.html","title":{"rendered":"T\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho website"},"content":{"rendered":"
Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, hay UX (User experience), l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c thi\u1ebft k\u1ebf website h\u01b0\u1edbng t\u1edbi vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng khi gh\u00e9 trang v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean m\u1ed9t trang web. Kh\u00e1i ni\u1ec7m n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 UXD hay UED, v\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn c\u0169ng nh\u01b0 offline. C\u1ea3i thi\u1ec7n UX r\u1ea5t \u00fd ngh\u0129a tr\u00ean quan \u0111i\u1ec3m ti\u1ebfp th\u1ecb, b\u1edfi, n\u00f3 gi\u00fap b\u1ea1n n\u1eafm b\u1eaft v\u00e0 gi\u1eef s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 ti\u1ec1m n\u0103ng.<\/p>\n
\"T\u1ea5t<\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

D\u01b0\u1edbi \u0111\u00e2y Subiz chia s\u1ebb m\u1ed9t s\u1ed1 c\u00e1ch c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n gi\u1ea3m thi\u1ec3u chi ph\u00ed ti\u1ebfp th\u1ecb nh\u1edd vi\u1ec7c c\u1ea3i thi\u1ec7n UX:<\/p>\n

1. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n khi x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m<\/strong>
\nM\u1ed9t nghi\u00ean c\u1ee9u l\u1ea5y \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhu c\u1ea7u truy c\u1eadp m\u1ed9t website c\u1ee5 th\u1ec3 \u0111\u1ec3 mua h\u00e0ng. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 30% nh\u1eefng ng\u01b0\u1eddi tham gia th\u1ef1c s\u1ef1 ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng theo d\u1ef1 \u0111\u1ecbnh ban \u0111\u1ea7u. V\u1eady, v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 g\u00ec? Trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p, 70% s\u1ed1 ng\u01b0\u1eddi c\u00f2n l\u1ea1i kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng g\u00ec m\u00ecnh c\u1ea7n. Nguy\u00ean nh\u00e2n b\u1eaft ngu\u1ed3n t\u1eeb v\u1ea5n \u0111\u1ec1 thi\u1ebft k\u1ebf trang web, v\u00e0 UX c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u1ec3 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch mua h\u00e0ng nh\u1eb1m \u0111\u00e1p \u1ee9ng nh\u1eefng m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n.<\/p>\n

2. Tri\u1ec3n khai nh\u1eefng thi\u1ebft k\u1ebf UX \u00edt t\u1ed1n k\u00e9m<\/strong><\/p>\n

\"\u0110\u1ec3<\/p>\n

\u0110\u1ec3 nh\u1eefng thao t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn thi\u1ec7n nh\u1ea5t<\/p>\n<\/div>\n

Nh\u1eefng trang c\u00f3 m\u00e3 h\u00f3a \u0111\u1eb7c bi\u1ec7t v\u00e0 b\u1ed1 c\u1ee5c ph\u1ee9c t\u1ea1p c\u00f3 v\u1ebb \u0111\u1eb9p h\u01a1n, nh\u01b0ng l\u1ea1i c\u00f3 \u0111i\u1ec3m y\u1ebfu b\u1edfi kh\u00f3 kh\u0103n trong vi\u1ec7c kh\u1edfi \u0111\u1ed9ng khi ph\u00e1t sinh nh\u1eefng l\u1ed7i nghi\u00eam tr\u1ecdng sau n\u00e0y. Kh\u00f4ng nh\u1eefng th\u1ebf, theo IBM, nh\u1eefng l\u1ed7i li\u00ean quan \u0111\u1ebfn code t\u1ed1n chi ph\u00ed s\u1eeda ch\u1eefa cao h\u01a1n g\u1ea5p 30 l\u1ea7n. Trong khi \u0111\u00f3, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn l\u1ed7i code khi s\u1eed d\u1ee5ng b\u1ea3n thi\u1ebft k\u1ebf UX. T\u1ea1i sao l\u1ea1i kh\u00f4ng th\u1eed nh\u1ec9?<\/p>\n

3. X\u00e2y d\u1ef1ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong>
\nKhi b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng th\u00e2n thi\u1ec7n, kh\u1ea3 n\u0103ng h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n. Nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ec7c t\u0103ng doanh thu m\u00e0 kh\u00f4ng c\u1ea7n t\u0103ng ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb. Tr\u00ean th\u1ef1c t\u1ebf, n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf UX m\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u0103ng \u00edt nh\u1ea5t 5%, l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n \u00edt nh\u1ea5t c\u0169ng s\u1ebd t\u0103ng 25%.<\/p>\n

4. Tr\u00e1nh s\u1ef1 ph\u00e2n t\u00e2m b\u1edfi nh\u1eefng \u0111i\u1ec1u kh\u00f4ng c\u1ea7n thi\u1ebft<\/strong>
\nC\u00f3 khi n\u00e0o b\u1ea1n d\u00e0nh nhi\u1ec1u th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 n\u0103ng l\u01b0\u1ee3ng cho nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn nh\u01b0ng \u0111\u1ed5i l\u1ea1i, k\u1ebft qu\u1ea3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t t\u1ed1i thi\u1ec3u? Ara Libarian, Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng t\u1ea1i Numero Uno Solutions Inc Web chia s\u1ebb h\u01b0\u1edbng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u01b0 sau: \u201cThi\u1ebft k\u1ebf trang web c\u1ee7a b\u1ea1n n\u00ean ph\u1ea3n \u00e1nh \u0111\u00fang nh\u1eefng lo\u1ea1i thi\u1ebft k\u1ebf m\u00e0 b\u1ea1n mu\u1ed1n nh\u00ecn th\u1ea5y\u201d. Thay v\u00ec v\u1eadn h\u00e0nh b\u00e1nh xe c\u1ee7a m\u00ecnh v\u1edbi k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb c\u00f9ng nh\u1eefng b\u1ea3n thi\u1ebft k\u1ebf website l\u1ed7i th\u1eddi, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u v\u1ec1 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb m\u1edbi v\u00e0 v\u1eadn d\u1ee5ng s\u00e1ng t\u1ea1o v\u00e0o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. C\u1ea3i thi\u1ec7n UX l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 tri\u1ebft l\u00fd n\u00e0y.<\/p>\n

\"S\u00e1ng<\/p>\n

S\u00e1ng t\u1ea1o kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i l\u00e0m ph\u1ee9c t\u1ea1p m\u1ecdi th\u1ee9 l\u00ean<\/p>\n<\/div>\n

5. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n cho th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong>
\n\u0110\u1ec3 cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i hi\u1ec3u th\u00eam v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111i\u1ec3n h\u00ecnh. M\u1ed7i b\u1ea3n s\u1ebd g\u1ed3m th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1 nh\u00e2n, h\u00e0nh vi v\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng cho ph\u00e9p nh\u00e0 thi\u1ebft k\u1ebf UX x\u00e2y d\u1ef1ng m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm tr\u1ef1c quan. \u0110\u1ed3ng th\u1eddi, d\u1eef li\u1ec7u c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y cho b\u1ea1n bi\u1ebft t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n \u0111\u1ec3 thu h\u1eb9p tr\u1ecdng t\u00e2m c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n nhi\u1ec1u h\u01a1n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u00edt h\u01a1n.<\/p>\n

Cu\u1ed1i c\u00f9ng, thi\u1ebft k\u1ebf UX s\u1ebd h\u1ea5p d\u1eabn h\u01a1n v\u1edbi \u0111\u1ea1i \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng m\u1ed9t \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf website c\u00f3 kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt trang web hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0o b\u1ea3n thi\u1ebft k\u1ebf n\u00e0y. V\u1ec1 l\u00e2u v\u1ec1 d\u00e0i, b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m th\u1eddi gian, ti\u1ec1n b\u1ea1c khi th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u1ed7i ng\u01b0\u1eddi d\u00f9ng. Nh\u1edb c\u00e2n nh\u1eafc nh\u00e9!<\/p>\n

B\u00e0i li\u00ean quan: T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u1edd c\u00e1 nh\u00e2n h\u00f3a website<\/em><\/p>\n

Ngu\u1ed3n: Forbes.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, hay UX (User experience), l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c thi\u1ebft k\u1ebf website h\u01b0\u1edbng t\u1edbi vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng khi gh\u00e9 trang v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean m\u1ed9t trang web. Kh\u00e1i ni\u1ec7m n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 UXD hay UED, v\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56521"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56521"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56521\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}