{"id":56527,"date":"2023-12-20T18:32:59","date_gmt":"2023-12-20T11:32:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/co-nen-do-luong-roi-trong-moi-hoat-dong-marketing.html"},"modified":"2023-12-20T18:32:59","modified_gmt":"2023-12-20T11:32:59","slug":"co-nen-do-luong-roi-trong-moi-hoat-dong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/co-nen-do-luong-roi-trong-moi-hoat-dong-marketing.html","title":{"rendered":"C\u00f3 n\u00ean \u0111o l\u01b0\u1eddng ROI trong m\u1ed7i ho\u1ea1t \u0111\u1ed9ng Marketing"},"content":{"rendered":"<div id=\"test\">M\u1ed9t c\u00e2u n\u00f3i r\u1ea5t quen thu\u1ed9c m\u00e0 b\u1ea1n th\u01b0\u1eddng nghe l\u00e0 \u201ct\u00f4i kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng ROI c\u1ee7a\u2026\u201d. V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1n v\u00e0o ch\u1ed7 tr\u1ed1ng v\u1edbi b\u1ea5t k\u00ec ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n.<\/p>\n<p>Tuy nhi\u00ean, khi n\u00f3i \u0111\u1ebfn marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1ebf gi\u1edbi k\u0129 thu\u1eadt s\u1ed1, ch\u00fang ta n\u00ean \u0111\u1eb7t tr\u1ecdng t\u00e2m nhi\u1ec1u h\u01a1n v\u00e0o c\u00e2u h\u1ecfi: \u201cch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 tr\u1ecb ROI v\u00e0o chi\u1ebfn d\u1ecbch marketing?\u201d. V\u1edbi website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, d\u00f9 b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, th\u00ec ch\u00fang ta c\u0169ng c\u1ea7n theo d\u00f5i ch\u1eb7t ch\u1ebd m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n<div id=\"attachment_4005\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4005\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/marketing-roi.jpg\" alt=\"ROI Marketing\" width=\"580\" height=\"276\" title=\"marketing-roi\"><\/p>\n<p class=\"wp-caption-text\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u01b0\u1ee3ng h\u00f3a ROI c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/p>\n<\/div>\n<p><strong>\u0110o l\u01b0\u1eddng ROI: r\u1eafc r\u1ed1i nhi\u1ec1u h\u01a1n gi\u00fap?<\/strong><br \/>\nVi\u1ec7c c\u1ed1 g\u1eafng t\u00ecm ra m\u1ed9t gi\u00e1 tr\u1ecb ROI c\u1ee5 th\u1ec3 trong t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01a1n l\u1ebb c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t vi\u1ec7c h\u1ebft s\u1ee9c m\u1ec7t m\u1ecfi v\u00e0 d\u1ec5 n\u1ea3n v\u1edbi c\u00e1c nh\u00e0 marketing. Th\u1ee9 nh\u1ea5t, b\u1ea1n d\u1ec5 b\u1ecb \u201cho\u1ea3ng lo\u1ea1n\u201d v\u00e0 \u201csa l\u1ea7y\u201d v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u0129 thu\u1eadt \u0111o l\u01b0\u1eddng ROI c\u1ef1c k\u00ec ph\u1ee9c t\u1ea1p. Th\u1ee9 hai, c\u00e1c nh\u00e0 marketing ng\u00e0y nay \u0111\u1ec1u c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng v\u1edbi m\u1ed9t n\u00fai d\u1eef li\u1ec7u v\u00e0 th\u1ed1ng k\u00ea s\u1eb5n c\u00f3 th\u00ec vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a t\u1eeb nh\u1eefng d\u1eef li\u1ec7u v\u00f4 t\u1eadn v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 gi\u1ed1ng nh\u01b0 vi\u1ec7c c\u1ed1 g\u1eafng t\u00ecm kim d\u01b0\u1edbi \u0111\u00e1y bi\u1ec3n.<\/p>\n<p>B\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, hi\u1ec7n nay c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u00ednh ROI trong h\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i b\u01b0\u1edbc s\u1ebd gi\u00fap b\u1ea1n t\u00ednh \u0111\u01b0\u1ee3c ROI v\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c marketing c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>K\u1ebf ho\u1ea1ch \u0111o l\u01b0\u1eddng ROI c\u1ee7a b\u1ea1n<\/strong><br \/>\nM\u1ed9t k\u1ebf ho\u1ea1ch \u0111o l\u01b0\u1eddng ROI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ba giai \u0111o\u1ea1n \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng ROI c\u1ee7a nh\u1eefng n\u1ed7 l\u1ef1c marketing ngay t\u1eeb \u0111\u1ea7u c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i (conversion funnel), \u0111\u1ebfn giai \u0111o\u1ea1n gi\u1eefa v\u00e0 giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng.<\/p>\n<div id=\"attachment_4038\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4038\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/sales-funnel-chart.png\" alt=\"Bi\u1ec3u \u0111\u1ed3 ph\u1ec5u marketing\" width=\"580\" height=\"321\" title=\"sales-funnel-chart\"><\/p>\n<p class=\"wp-caption-text\">Bi\u1ec3u \u0111\u1ed3 ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n<ul>\n<li>Giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i (top of the funnel): \u1edf giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n n\u00ean ph\u00e2n t\u00edch vi\u1ec7c \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng hay kh\u00f4ng v\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u ch\u00ednh b\u1ea1n n\u00ean \u00e1p d\u1ee5ng \u1edf giai \u0111o\u1ea1n n\u00e0y, bao g\u1ed3m: s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm, s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n, chi ph\u00ed cho m\u1ed7i c\u00fa nh\u1ea5p chu\u1ed9t, chi ph\u00ed t\u00ecm ki\u1ebfm cho l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb ngu\u1ed3n gi\u1edbi thi\u1ec7u, l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp, l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb app v\u00e0 chi ph\u00ed cho l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<li>Giai \u0111o\u1ea1n gi\u1eefa c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i (middle of the funnel): \u1edf giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n n\u00ean theo d\u00f5i hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho th\u1ea5y m\u1ee9c \u0111\u1ed9 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p, n\u00ean c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. C\u00e1c s\u1ed1 li\u1ec7u m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i xem: s\u1ed1 l\u01b0\u1ee3ng click v\u00e0o n\u00fat CTA (Call \u2013 To \u2013 Action), s\u1ed1 l\u01b0\u1ee3ng click v\u00e0o landingpage v\u00e0 t\u1ec9 l\u1ec7 th\u1ef1c hi\u1ec7n c\u00e1c y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n tr\u00ean landingpage (v\u00ed d\u1ee5 nh\u01b0 t\u1ea3i e-book, \u0111\u0103ng k\u00ed th\u00e0nh vi\u00ean\u2026) V\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a c\u00e1c b\u1ed9 d\u1eef li\u1ec7u tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/li>\n<li>Giai \u0111o\u1ea1n cu\u1ed1i c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i (bottom of the funnel): \u1edf giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh thu. H\u00e3y xem x\u00e9t c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, doanh thu t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u2026<\/li>\n<\/ul>\n<p>B\u00ean c\u1ea1nh ba giai \u0111o\u1ea1n tr\u00ean, c\u00f3 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh kh\u00e1c m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i v\u00e0 gi\u00e1m s\u00e1t li\u00ean t\u1ee5c \u0111\u1ec3 th\u00eam \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o giai \u0111o\u1ea1n cu\u1ed1i c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, vi\u1ec7c \u0111o l\u01b0\u1eddng l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c.<\/p>\n<p>Tuy nhi\u00ean, m\u1ed9t vi\u1ec7c quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 b\u1ea1n ph\u1ea3i c\u00e0i \u0111\u1eb7t quy\u1ec1n thi\u1ebft l\u1eadp c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c d\u1eef li\u1ec7u ch\u00ednh x\u00e1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u0111\u00fang. Vi\u1ec7c \u0111o l\u01b0\u1eddng ROI gi\u00fap b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a m\u1ed7i n\u1ed7 l\u1ef1c marketing. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o kh\u00f4ng c\u00f3 b\u1ea5t ng\u1edd \u0111\u00e1ng ti\u1ebfc n\u00e0o x\u1ea3y ra v\u00e0 gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c marketing trong t\u01b0\u01a1ng lai.<\/p>\n<p>B\u00e0i li\u00ean quan: <em>[C\u00f4ng c\u1ee5] Th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 trong Marketing Online<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: <em>Entrepreneur.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tuy nhi\u00ean, khi n\u00f3i \u0111\u1ebfn marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1ebf gi\u1edbi k\u0129 thu\u1eadt s\u1ed1, ch\u00fang ta n\u00ean \u0111\u1eb7t tr\u1ecdng t\u00e2m nhi\u1ec1u h\u01a1n v\u00e0o c\u00e2u h\u1ecfi: \u201cch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 tr\u1ecb ROI v\u00e0o chi\u1ebfn d\u1ecbch marketing?\u201d. V\u1edbi website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, d\u00f9 b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, th\u00ec ch\u00fang ta c\u0169ng c\u1ea7n theo d\u00f5i ch\u1eb7t ch\u1ebd m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56527"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56527"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56527\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}