{"id":56532,"date":"2023-12-20T18:34:50","date_gmt":"2023-12-20T11:34:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/do-luong-hieu-qua-cua-chien-dich-content-marketing-voi-google-analytics.html"},"modified":"2023-12-20T18:34:50","modified_gmt":"2023-12-20T11:34:50","slug":"do-luong-hieu-qua-cua-chien-dich-content-marketing-voi-google-analytics","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/do-luong-hieu-qua-cua-chien-dich-content-marketing-voi-google-analytics.html","title":{"rendered":"\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch Content Marketing v\u1edbi Google Analytics"},"content":{"rendered":"<div id=\"test\">Khi tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch Content marketing, \u0111\u1ea7u ti\u00ean, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh l\u1ea7n n\u00e0y l\u00e0 g\u00ec. M\u1eb7c d\u00f9 vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, h\u1ea5p d\u1eabn c\u0169ng g\u00f3p m\u1ed9t ph\u1ea7n r\u1ea5t quan tr\u1ecdng, nh\u01b0ng, m\u1ecdi v\u1ea5n \u0111\u1ec1 s\u1ebd ch\u1eb3ng l\u00e0 g\u00ec n\u1ebfu n\u1ed9i dung \u0111\u00f3 kh\u00f4ng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh \u0111\u00e3 \u0111\u1ec1 ra, nh\u1ea5t l\u00e0 trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<div id=\"attachment_3879\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3879\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/website-analytics-web-625x351-1.jpg\" alt=\"M\u1ecdi chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u c\u1ea7n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3\" width=\"600\" height=\"337\" title=\"website-analytics-web-625x351-1\"><\/p>\n<p class=\"wp-caption-text\">M\u1ecdi chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u c\u1ea7n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n<p>Trong b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u00e0o, \u0111o l\u01b0\u1eddng v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 nh\u1eefng ti\u00eau chu\u1ea9n, m\u1ee5c ti\u00eau \u0111\u1ec1 ra th\u00f4ng qua l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 ROI l\u00e0 \u0111i\u1ec1u c\u1ed1t y\u1ebfu. M\u1eb7c d\u00f9 hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung, nh\u01b0ng Google Analytics lu\u00f4n ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c t\u00ednh \u01b0u vi\u1ec7t c\u1ee7a c\u00f4ng c\u1ee5 \u201cm\u1ed9t c\u1eeda\u201d m\u00e0 h\u1ea7u h\u1ebft c\u00e1c website \u0111\u00e3 l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng t\u1eeb bu\u1ed5i \u0111\u1ea7u. Tuy nhi\u00ean, trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, b\u1ea1n c\u0169ng s\u1ebd g\u1eb7p \u0111\u00f4i ch\u00fat kh\u00f3 kh\u0103n khi l\u01b0\u1ee3ng d\u1eef li\u1ec7u c\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p qu\u00e1 nhi\u1ec1u, c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 kh\u0103n cho marketer \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft nh\u1ea5t. V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y Subiz mu\u1ed1n gi\u1edbi thi\u1ec7u ba g\u1ee3i \u00fd s\u1eed d\u1ee5ng Google Analytics hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u1ea1n t\u1ef1 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a m\u00ecnh:<\/p>\n<p><strong>1. Xem x\u00e9t th\u1ed1ng k\u00ea l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 th\u1eddi gian tr\u00ean trang<\/strong><br \/>\nTh\u00f4ng th\u01b0\u1eddng, traffic \u2013 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u1ebfu \u0111\u1ee9ng m\u1ed9t m\u00ecnh th\u00ec kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch content marketing. Tuy nhi\u00ean, n\u1ebfu k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c, n\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t th\u00f4ng tin \u0111\u1eb7c bi\u1ec7t h\u1eefu d\u1ee5ng. Ch\u1eb3ng h\u1ea1n, theo th\u1ed1ng k\u00ea, trang ch\u1ee7 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng trang c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp nhi\u1ec1u nh\u1ea5t tr\u00ean website \u2013 nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ch\u1ee9ng t\u1ecf nh\u1eefng n\u1ed9i dung tr\u00ean \u0111\u00f3 hi\u1ec7u qu\u1ea3. B\u1edfi, n\u1ebfu b\u1ea1n ti\u1ebfn h\u00e0nh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c SEO v\u00e0 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p c\u0169ng nh\u01b0 ch\u00fang \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, th\u00ec r\u1ea5t c\u00f3 th\u1ec3 trang ch\u1ee7 c\u1ee7a b\u1ea1n lu\u00f4n lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng trang c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp nhi\u1ec1u nh\u1ea5t, b\u1ea5t k\u1ec3 t\u00ednh h\u1eefu \u00edch c\u1ee7a n\u1ed9i dung v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng truy c\u1eadp th\u1ebf n\u00e0o.<\/p>\n<p>Tip: \u0110\u1ec3 traffic l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch content marketing, h\u00e3y so s\u00e1nh nh\u1eefng trang c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 v\u1edbi nhau c\u0169ng nh\u01b0 v\u1edbi nh\u1eefng trang c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n<p>L\u1ea5y m\u1ed9t v\u00ed d\u1ee5, ch\u1eb3ng h\u1ea1n: Bi\u1ec3u \u0111\u1ed3 b\u00ean d\u01b0\u1edbi cho th\u1ea5y c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp website trong tu\u1ea7n \u0111\u1ea7u th\u00e1ng 3. Tuy nhi\u00ean, ch\u01b0a v\u1ed9i m\u1eebng! H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n trong Google Analytics xem ch\u00ednh x\u00e1c l\u00ed do t\u1eeb \u0111\u00e2u. \u0110\u00e2y c\u0169ng l\u00e0 nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m.<\/p>\n<div id=\"attachment_3874\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3874 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/google-analytics-map-5.jpg\" alt=\"L\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp t\u0103ng v\u1ecdt trong tu\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a th\u00e1ng 3\" width=\"600\" height=\"66\" title=\"google-analytics-map-5\"><\/p>\n<p class=\"wp-caption-text\">L\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp t\u0103ng v\u1ecdt trong tu\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a th\u00e1ng 3<\/p>\n<\/div>\n<p>Sau \u0111\u00f3, ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u00ed do l\u00e0 t\u1eeb m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ed9t page ph\u1ed5 bi\u1ebfn c\u1ee7a Facebook. Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u1edf h\u00ecnh d\u01b0\u1edbi, m\u1ed9t doanh nghi\u1ec7p s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng t\u00edch c\u1ef1c, khi h\u1ecd \u0111\u0103ng t\u1ea3i nh\u1eefng b\u00e0i vi\u1ebft \u00fd ngh\u0129a s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi th\u00edch (like), b\u00ecnh lu\u1eadn (comment) c\u0169ng nh\u01b0 chia s\u1ebb (share). T\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y t\u1ea1o n\u00ean m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. B\u1edfi v\u00ec th\u00f4ng qua b\u00e0i \u0111\u0103ng, nh\u1eefng ng\u01b0\u1eddi d\u00f9ng Facebook th\u1ea5y th\u00f4ng tin h\u1eefu \u00edch, th\u00fa v\u1ecb h\u1ecd l\u1ea1i chia s\u1ebb li\u00ean k\u1ebft \u0111\u00f3 \u0111\u1ebfn b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh. K\u1ebft qu\u1ea3, m\u1eb7c d\u00f9 b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 th\u00e1ng tr\u01b0\u1edbc, th\u00ec m\u1ed9t th\u1eddi gian sau, n\u00f3 v\u1eabn thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng truy c\u1eadp v\u00e0i l\u1ea7n m\u1ed9t ng\u00e0y.<\/p>\n<div id=\"attachment_3872\" style=\"width: 430px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3872 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/facebook-layout-content-marketing-strategy.jpg\" alt=\"\u0110\u0103ng b\u00e0i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp website\" width=\"420\" height=\"726\" title=\"facebook-layout-content-marketing-strategy\"><\/p>\n<p class=\"wp-caption-text\">\u0110\u0103ng b\u00e0i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp website<\/p>\n<\/div>\n<p>M\u1ed9t b\u00e0i vi\u1ebft tr\u00ean blog ho\u1eb7c trang web v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3t xem cao c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ea1nh v\u1ec1 n\u1ed9i dung, v\u00ec n\u00f3 r\u00f5 r\u00e0ng thu h\u00fat s\u1ef1 quan t\u00e2m t\u1eeb kh\u00e1n gi\u1ea3. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng th\u00eam m\u1ed9t th\u01b0\u1edbc \u0111o l\u00e0 th\u1eddi trang tr\u00ean trang \u2013 time on site.<\/p>\n<p>Khi th\u1eddi gian trung b\u00ecnh tr\u00ean m\u1ed9t trang c\u1ee5 th\u1ec3 cao h\u01a1n nhi\u1ec1u so v\u1edbi trung b\u00ecnh to\u00e0n b\u1ed9 website, \u0111i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf trang n\u00e0y thu h\u00fat v\u00e0 t\u1ea1o s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch truy c\u1eadp t\u1ed1t h\u01a1n nh\u1eefng trang kh\u00e1c. B\u1ea1n n\u00ean ph\u00e2n t\u00edch n\u1ed9i dung s\u00e2u h\u01a1n \u1edf nh\u1eefng trang n\u00e0y, \u0111\u1ec3 th\u1ea5y \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a n\u00f3.<\/p>\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y t\u1eeb h\u00ecnh \u1ea3nh d\u01b0\u1edbi, th\u1eddi gian trung b\u00ecnh tr\u00ean trang ch\u1ee9a Infographic ch\u00fang t\u00f4i s\u1ea3n xu\u1ea5t g\u1ea7n nh\u01b0 g\u1ea5p \u0111\u00f4i so v\u1edbi th\u1eddi gian tr\u00ean trang trung b\u00ecnh t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf, kh\u00e1n gi\u1ea3 \u0111\u00e3 quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung m\u00e0 ch\u00fang t\u00f4i c\u00f4ng b\u1ed1. Nh\u1edd v\u1eady, ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t chu\u1ea9n m\u1ef1c \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu v\u1edbi nh\u1eefng n\u1ed9i dung kh\u00e1c m\u00e0 m\u00ecnh \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch c\u00f4ng b\u1ed1 tr\u00ean blog trong chi\u1ebfn d\u1ecbch l\u1ea7n n\u00e0y c\u1ee7a m\u00ecnh.<\/p>\n<div id=\"attachment_3876\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3876 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/google-analytics-time-on-page1.jpg\" alt=\"Th\u1eddi gian l\u01b0u l\u1ea1i tr\u00ean trang ph\u1ea7n n\u00e0o cho th\u1ea5y kh\u00e1ch truy c\u1eadp quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n\" width=\"600\" height=\"92\" title=\"google-analytics-time-on-page1\"><\/p>\n<p class=\"wp-caption-text\">Th\u1eddi gian l\u01b0u l\u1ea1i tr\u00ean trang ph\u1ea7n n\u00e0o cho th\u1ea5y kh\u00e1ch truy c\u1eadp quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n<\/p>\n<\/div>\n<p>B\u00e0i li\u00ean quan:<em> C\u00e1ch theo d\u00f5i th\u1ed1ng k\u00ea chi\u1ebfn d\u1ecbch Marketing v\u1edbi Google Analytics<\/em><\/p>\n<p><strong>2. \u0110o referral traffic \u2013 L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb ngu\u1ed3n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u<\/strong><br \/>\nL\u01b0u l\u01b0\u1ee3ng Referral ch\u00ednh l\u00e0 ngu\u1ed3n truy c\u1eadp gi\u00e1n ti\u1ebfp qua s\u1ef1 gi\u1edbi thi\u1ec7u t\u1eeb c\u00e1c website kh\u00e1c. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t ng\u01b0\u1eddi truy c\u1eadp click v\u00e0o m\u1ed9t li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook hay Twitter th\u00ec visitor \u0111\u00f3 \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t truy c\u1eadp gi\u1edbi thi\u1ec7u, b\u1edfi m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang website c\u1ee7a b\u1ea1n.<\/p>\n<p>Trong Google Analytics, ch\u00fang ta c\u00f3 th\u1ec3 \u0111o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1edbi thi\u1ec7u b\u1eb1ng nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. C\u00e1ch \u0111\u1ea7u ti\u00ean l\u00e0 th\u00f4ng qua B\u00e1o c\u00e1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1edbi thi\u1ec7u \u2013 Referral traffic report (trong m\u1ee5c Acquisition). Ho\u1eb7c c\u00e1ch kh\u00e1c n\u1eefa l\u00e0 ch\u1ecdn \u201creferral path\u201d ho\u1eb7c \u201cfull referrer\u201d t\u1eeb danh s\u00e1ch th\u1ee9 nguy\u00ean ph\u1ee5.<\/p>\n<p>\u0110\u00f4i khi, b\u1ea1n c\u00f3 th\u1ec3 l\u00ean m\u1ed9t s\u1ed1 k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 n\u1ed9i dung k\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ea1i ch\u1ed7 \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c n\u1ed9i dung. Ch\u1eb3ng h\u1ea1n nh\u01b0 chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, qu\u1ea3ng b\u00e1 th\u00f4ng qua email marketing hay g\u1eedi link \u0111\u1ebfn nh\u1eefng n\u1ec1n t\u1ea3ng nh\u01b0 Flipboard, Linkedin, v.v . (N\u1ebfu content c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb, kh\u00e1n gi\u1ea3 s\u1ebd t\u1ef1 chia s\u1ebb, email, v\u00e0 \u0111\u00e1nh d\u1ea5u n\u1ed9i dung c\u1ee7a b\u1ea1n theo c\u00e1ch ri\u00eang c\u1ee7a h\u1ecd). Khi l\u01b0\u1ee3ng chia s\u1ebb t\u0103ng l\u00ean, n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap t\u0103ng l\u01b0\u1ee3ng referral traffic. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t minh ch\u1ee9ng cho hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c x\u00fac ti\u1ebfn v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00f4ng qua vi\u1ec7c cung c\u1ea5p th\u00f4ng tin nh\u1eefng trang c\u00f3 traffic t\u1ed1t nh\u1ea5t c\u0169ng nh\u01b0 th\u1eddi gian l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/p>\n<p>V\u00ed d\u1ee5, \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1edbi thi\u1ec7u \u0111\u1ebfn m\u1ed9t Infographic theo th\u1ed1ng k\u00ea t\u1eeb Google Analytics. Theo \u0111\u00f3, \u0111\u00e3 c\u00f3 8.451 l\u01b0\u1ee3t xem trang (7609 l\u01b0\u1ee3t xem duy nh\u1ea5t m\u1ed9t trang), v\u1edbi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1edbi thi\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y trong c\u1ed9t Full Referrer, nh\u1edd chia s\u1ebb tr\u00ean Facebook v\u00e0 StumbleUpon c\u0169ng nh\u01b0 t\u1eeb c\u00e1c blog li\u00ean k\u1ebft m\u00e0 l\u01b0\u1ee3ng visit \u0111\u1ebfn Infographic t\u0103ng l\u00ean. B\u1eb1ng c\u00e1ch n\u00e0y, ch\u1ee7 website c\u00f3 th\u1ec3 xem x\u00e9t chia s\u1ebb nh\u1eefng content t\u01b0\u01a1ng t\u1ef1 l\u00ean StumbleUpon v\u00e0 so s\u00e1nh v\u1edbi nh\u1eefng website \u0111i\u1ec3m tin \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai v\u1edbi c\u00f9ng m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c.<\/p>\n<div id=\"attachment_3875\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3875 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/google-analytics-referral-sites.jpg\" alt=\"Th\u1ed1ng k\u00ea c\u00e1c ngu\u1ed3n gi\u1edbi thi\u1ec7u truy c\u1eadp \u0111\u1ebfn link\" width=\"600\" height=\"405\" title=\"google-analytics-referral-sites\"><\/p>\n<p class=\"wp-caption-text\">Th\u1ed1ng k\u00ea c\u00e1c ngu\u1ed3n gi\u1edbi thi\u1ec7u truy c\u1eadp \u0111\u1ebfn link<\/p>\n<\/div>\n<p>B\u00e0i li\u00ean quan: <em>[Infographic] L\u00e0m Marketing v\u1edbi d\u1eef li\u1ec7u Google Analytics?<\/em><\/p>\n<p><strong>3. \u0110\u00e1nh gi\u00e1 l\u01b0\u1ee3ng download<\/strong><br \/>\nM\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn trong ti\u1ebfp th\u1ecb n\u1ed9i dung ch\u00ednh l\u00e0 \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng t\u1ea3i v\u1ec1. Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng th\u00f4ng tin t\u1ea3i v\u1ec1 lu\u00f4n \u0111\u01b0\u1ee3c \u1ea9n sau m\u1ed9t li\u00ean k\u1ebft \u2013 ngh\u0129a l\u00e0 kh\u00e1ch ph\u1ea3i \u0111i\u1ec1n v\u00e0o form li\u00ean h\u1ec7 tr\u01b0\u1edbc khi truy c\u1eadp \u0111\u1ebfn n\u1ed9i dung. Tuy nhi\u00ean, \u0111\u00f4i khi, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea3i n\u1ed9i dung m\u00e0 kh\u00f4ng c\u1ea7n cung c\u1ea5p b\u1ea5t k\u1ef3 th\u00f4ng tin b\u1ed5 sung n\u00e0o. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, thi\u1ebft l\u1eadp \u201ctheo d\u00f5i s\u1ef1 ki\u1ec7n\u201d- event tracking, trong Google Analytics l\u00e0 \u0111i\u1ec1u n\u00ean l\u00e0m \u0111\u1ec3 n\u1eafm r\u00f5 t\u1ef7 l\u1ec7 c\u1ee7a n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea3i v\u1ec1.<\/p>\n<p>M\u1ed9t khi b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u1eebng s\u1ef1 ki\u1ec7n \u0111\u1ec3 theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Khi thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau s\u1ef1 ki\u1ec7n trong Google Analytics, b\u1ea1n ph\u1ea3i thi\u1ebft l\u1eadp c\u00e1c \u0111i\u1ec1u ki\u1ec7n cho m\u1ee5c ti\u00eau, t\u1ea1o th\u1ec3 lo\u1ea1i, h\u00e0nh \u0111\u1ed9ng, nh\u00e3n, v\u00e0 gi\u00e1 tr\u1ecb cho ch\u00fang. B\u1ea1n c\u0169ng ph\u1ea3i g\u00e1n m\u1ed9t gi\u00e1 tr\u1ecb cho m\u1ee5c ti\u00eau \u2013 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n cung c\u1ea5p ban \u0111\u1ea7u, ho\u1eb7c gi\u00e1 tr\u1ecb kh\u00e1c t\u00f9y theo s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n. L\u1ea5y v\u00ed d\u1ee5 trong tr\u01b0\u1eddng h\u1ee3p \u0111o l\u01b0\u1ee3ng t\u1ea3i, s\u1ef1 ki\u1ec7n s\u1ebd l\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a t\u1ea3i n\u1ed9i dung.<\/p>\n<p>Sau khi m\u1ee5c ti\u00eau s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 t\u1ea3i n\u1ed9i dung c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 th\u00f4ng tin li\u00ean l\u1ea1c kh\u00e1c t\u1eeb kh\u00e1ch truy c\u1eadp. Nh\u1eefng th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1c (nh\u01b0 l\u01b0\u1ee3t xem v\u00e0 th\u1eddi gian tr\u00ean trang) \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a n\u1ed9i dung b\u1ea1n \u0111\u01b0a ra.<\/p>\n<p>H\u00e3y xem x\u00e9t v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y, theo \u0111\u00f3, n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea3i v\u1ec1 5.438 l\u1ea7n. Ngo\u00e0i ra, m\u1ed9t m\u1ee5c ti\u00eau kh\u00e1c \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u0103ng k\u00fd s\u1ef1 ki\u1ec7n (cho ph\u00e9p t\u1ea3i c\u00e1c n\u1ed9i dung) c\u0169ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ed3ng th\u1eddi. T\u1ed5ng c\u1ed9ng c\u00f3 16.719 kh\u00e1ch, 15.243 l\u01b0\u1ee3t ng\u01b0\u1eddi truy c\u1eadp v\u00e0 5.434 l\u01b0\u1ee3t t\u1ea3i \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea.<\/p>\n<div id=\"attachment_3877\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3877 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Screen-Shot-2014-06-16-at-12.53.35-PM.png\" alt=\"Th\u1ed1ng k\u00ea l\u01b0\u1ee3t t\u1ea3i t\u00e0i li\u1ec7u t\u1eeb link cung c\u1ea5p\" width=\"600\" height=\"95\" title=\"Screen-Shot-2014-06-16-at-12.53.35-PM\"><\/p>\n<p class=\"wp-caption-text\">Th\u1ed1ng k\u00ea l\u01b0\u1ee3t t\u1ea3i t\u00e0i li\u1ec7u t\u1eeb link cung c\u1ea5p<\/p>\n<\/div>\n<p>\u0110\u00e1nh gi\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 xem x\u00e9t ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd t\u0103ng t\u00edch c\u1ef1c nh\u1ea5t l\u00e0 khi kh\u00f4ng c\u00f3 r\u1ee7i ro li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea3i n\u1ed9i dung.<\/p>\n<p><strong>K\u1ebft lu\u1eadn<\/strong><br \/>\nC\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c content marketing qua Google Analytics. T\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 th\u1eddi gian tr\u00ean trang t\u1edbi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb ngu\u1ed3n gi\u1edbi thi\u1ec7u v\u00e0 s\u1ed1 l\u01b0\u1ee3t t\u1ea3i t\u00e0i li\u1ec7u c\u0169ng nh\u01b0 ph\u1ea7n l\u1edbn c\u00e1c d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ng\u01b0\u1ee3c tr\u1edf l\u1ea1i m\u1ed9t lo\u1ea1t c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb n\u1ed9i dung ho\u00e0n to\u00e0n c\u00f3 s\u1eb5n trong Google Analytics.<\/p>\n<p>B\u1ea1n \u0111ang s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch content marketing nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y chia s\u1ebb v\u1edbi Subiz nh\u00e9!<\/p>\n<p>B\u00e0i li\u00ean quan: <em>S\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u c\u1ee7a Subiz trong Google Analytics \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch marketing<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: <em>Contentmarketinginstitute.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Khi tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch Content marketing, \u0111\u1ea7u ti\u00ean, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh l\u1ea7n n\u00e0y l\u00e0 g\u00ec. M\u1eb7c d\u00f9 vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, h\u1ea5p d\u1eabn c\u0169ng g\u00f3p m\u1ed9t ph\u1ea7n r\u1ea5t quan tr\u1ecdng, nh\u01b0ng, m\u1ecdi v\u1ea5n \u0111\u1ec1 s\u1ebd ch\u1eb3ng l\u00e0 g\u00ec n\u1ebfu n\u1ed9i dung \u0111\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56532"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56532"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56532\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}